Digital Commons Network^™

A Multimodal Discourse Analysis Exploration Of A Crowdfunding Entrepreneurial Pitch., Victoria Doyle, Olivia Freeman, Brendan K. O`Rourke

Conference papers

This paper explores multimodal discourse analysis (Kress and Van Leeuwen, 2001) as a methodology to address the research question: How are environmentally conscious entrepreneurial ventures constituted in online investment crowd-funding pitches and the communications that surround them? While discourse may be realised in many different ways (Kress and Van Leeuwen, 2001 p.5, Bezemer and Jewit, 2010), multimodal discourse analysis focuses on analysing and describing a repertoire of meaning making resources which individuals use in various contexts (visual, gestural, written, actional etc.). Broadband internet and associated technologies mean that these crowdfunding pitches and many other genres tend to be much richer …

Modernizing A Podcast Media Organization Via Social And New Media Rebranding Methods, Randi A. Hair

Journalism

The following study and subsequent public relations campaign is intended to explore the difficulties, opportunities, caveats and all facets of transitioning a traditional travel media organization to new media. It unearths the pitfalls/barriers that naturally occur and aggregate over time when an organization or journalist (specifically “Journeys of Discovery with Tom Wilmer” in this scenario) has not adapted nor altered their practices for changing common practices in the media industries. In this campaign, journalist Thomas Wilmer is seeking to increase his podcast audience and digital presence.

The research conducted for this study is two-fold. Firstly, the research demonstrates best practices …

Invisibility Through The Interface: The Social Consequences Of Spatial Search, Jordan Frith

Publications

Location-based services are mobile applications that use a device’s location to provide relevant results. Spatial search applications are a popular subset of location-based services that enable people to search through their surrounding space to find nearby locations. This article examines spatial search applications through a framework that combines critical geography research with research on the power search engines exert over information visibility. The main argument of the article is that popular spatial search applications, such as Yelp, may subtly reproduce existing forms of spatial segregation by rendering certain location invisible through the mobile mapping interface.

How Instagram Content Affects Brand Attitudes And Behavior, Ming (Bryan) Wang, Valerie K. Jones

College of Journalism and Mass Communications: Faculty Publications

This paper examines the effectiveness of communication on Instagram, a type of visual social networking site, by the US Transportation Security Administration (TSA). Results show that the TSA’s Instagram account elicited stronger emotional reactions than a private consumer product business Instagram account. More importantly, perceived usefulness of content, perceived persuasive intent of content, and negative emotions all affected attitudes toward the TSA. Additionally, perceived usefulness of content and negative emotions also influenced communicative action regarding the TSA account. Findings demonstrate the emotional impact of visual communication and the role of both cognitive and affective evaluations in changing attitudes and behavior …

Broadcast News Curriculum, Communication Studies

Curriculum Programs

This concentration is designed to provide the knowledge, values, perspectives, and skills necessary to understand the roles, functions, and operations of broadcast news.

Designing Effective Messages To Promote Future Zika Vaccine Uptake, Jeanine Guidry

Theses and Dissertations

The Zika virus is associated with the devastating birth defect microcephaly, and while a vaccine was not yet available in early-2017, several were under development. It is imperative to identify effective communication strategies to promote uptake of a new vaccine, particularly among women of reproductive age. Moreover, though the Zika outbreak has received much social media attention, little is known about these conversations on Instagram. The purpose of this dissertation, therefore, was to understand current Zika-focused communication on Instagram and to inform effective communication strategies to promote future Zika vaccine uptake intent.

The study aims were: (1) explore Zika conversations …

กลยุทธ์การสร้างแบรนด์เครื่องหอมไทยสู่แบรนด์เครื่องหอมโลก, วสี อัชกุลพร

Chulalongkorn University Theses and Dissertations (Chula ETD)

การศึกษาครั้งนี้มีวัตถุประสงค์ (1) เพื่อศึกษากลยุทธ์การสร้างแบรนด์เครื่องหอมไทย (2) เพื่อศึกษากลยุทธ์การสื่อสารแบรนด์เครื่องหอมไทย (3) เพื่อศึกษาปัจจัยขับเคลื่อนแบรนด์เครื่องหอมไทย แบรนด์ PAÑPURI และแบรนด์ HARNN โดยใช้ระเบียบวิธีวิจัยเชิงคุณภาพ โดยศึกษาข้อมูลจากการสัมภาษณ์แบบเจาะลึก ผู้เกี่ยวข้องจำนวน 20 คน ผลการศึกษาพบว่า (1) แบรนด์ทั้งสองมีกลยุทธ์การสร้างแบรนด์ตามแนวคิดไลฟ์สไตล์แบรนด์ ประกอบด้วยความเป็นมาของแบรนด์ จากการใส่เรื่องราว ความเชื่อของแบรนด์ และอุดมการณ์ของแบรนด์ โดยการนำเสนอไลฟ์สไตล์ รหัสไลฟ์สไตล์ที่เป็นเอกลักษณ์เฉพาะของแบรนด์ สำหรับแบรนด์ PAÑPURI ได้กำหนดแนวคิดของแบรนด์ไว้ว่า ผลิตภัณฑ์สุดหรู ชูจุดเด่นเรื่องออแกนิก ส่วนแบรนด์ HARNN กำหนดแนวคิดของแบรนด์ คือ ความร่วมสมัย หรูหรา และเอกลักษณ์ของเอเชีย (2) การสื่อสารแบรนด์เครื่องหอมไทย แบรนด์ทั้งสองมีการสื่อสารแบรนด์ตามแนวคิดไลฟ์สไตล์แบรนด์ มีแนวคิดการเล่าเรื่องราวผ่านผู้ที่มีอิทธิพลทางความคิดที่มีไลฟ์สไตล์ที่คนในสังคมปรารถนา ผ่านการสื่อสาร 3 ลักษณะ คือ ผ่านกิจกรรมการสื่อสารที่มีการเล่าเรื่องราวเดียวกันทั้งออนไลน์และออฟไลน์ ผ่านผลิตภัณฑ์ตามแนวคิดสุนทรียศาสตร์ ที่มีความหมายทางอารมณ์และสอดคล้องกับผู้บริโภค และผ่านการสื่อสารในร้านค้า มีพนักงานทำหน้าที่ให้คำแนะนำผลิตภัณฑ์และเผยแพร่เรื่องราวดึงดูดความสนใจผู้บริโภค (3) ปัจจัยขับเคลื่อนแบรนด์เครื่องหอมไทย แบรนด์ทั้งสองขับเคลื่อนแบรนด์ตามแนวคิดไลฟ์สไตล์แบรนด์ มีผู้นำแบรนด์ที่เป็นผู้กำหนดวิสัยทัศน์ให้แก่แบรนด์และองค์กร กล่าวคือ ผู้นำจะออกแบบเรื่องราว สิ่งที่แบรนด์เชื่อ อัตลักษณ์ของแบรนด์ รวมถึงการนำเสนอไลฟ์สไตล์ ผ่านแนวคิดของแบรนด์ นอกจากนี้ ผู้นำยังเป็นผู้กำหนดปรัชญาการทำงานในองค์กร โดยผู้นำมองว่า พนักงานเป็นกลไกที่สำคัญของบริษัท มีการคำนึงถึงความสุขของพนักงาน ด้านพนักงาน มีแนวทางการทำงานที่สะท้อนวิสัยทัศน์ผู้นำ โดยสอดคล้องกับภาพลักษณ์ของแบรนด์และบริษัทที่ทำธุรกิจเกี่ยวข้องกับสุขภาพความงาม

Retirement Reboot: A Website Redesign, Christina Gillen

Honors Projects

A website could be created with the latest technology, but after a few years it will still need to be updated. This is what happened to Swanton Health Care and Retirement Center’s website. This project is designed to remedy the problem by creating an entirely new website with updated content, images, and interactive features to bring Swanton Health Care’s online presence back to life.

Media Education In Ireland: An Overview, Brian O'Neill

Irish Communication Review

The Irish educational system is frequently celebrated as a world class system that is held in high domestic esteem, has contributed substantially to Ireland’s economic success and been compared very favourably with our counterparts elsewhere in the European Union. Such contentment belies the fact that it has also been a system very slow to change, is notoriously centralised and has only in the last decade instituted significant legislative reform that will enable and facilitate the growth of new curricular areas such as media studies – the topic of this article – an area in which Ireland lags substantially behind our …

Media Education In Ireland: An Overview, Brian O'Neill

Irish Communication Review

The Irish educational system is frequently celebrated as a world class system that is held in high domestic esteem, has contributed substantially to Ireland’s economic success and been compared very favourably with our counterparts elsewhere in the European Union. Such contentment belies the fact that it has also been a system very slow to change, is notoriously centralised and has only in the last decade instituted significant legislative reform that will enable and facilitate the growth of new curricular areas such as media studies – the topic of this article – an area in which Ireland lags substantially behind our …

Eportfolios, Google Drive, And Cognitive Process Theory, Sarah Elizabeth Carl

English Theses & Dissertations

ePortfolios have gained popularity in higher education to document learning, assessing, and career showcasing. This thesis discusses how ePortfolios can be used in first-year writing classrooms to show writing processes using Google Drive, a non-ePortfolio platform and its connection to Linda Flower and John Hayes’ cognitive process theory. The thesis shows how a professor could use Google Drive as an ePortfolio platform through assignments.

Three-Year-Old Photographers: Educational Mediation As A Basis For Visual Literacy Via Digital Photography In Early Childhood, Arielle Friedman

Journal of Media Literacy Education

The study examines two years of an educational program for children aged three to four, based on the use of digital cameras. It assesses the program’s effects on the children and adults involved in the project, and explores how they help the youngsters acquire visual literacy. Operating under the assumption that formal curricula usually marginalize visual and digital literacy, the program gives photography a central role in all areas of preschool learning: the children take pictures of all their daily preschool activities, and view and learn with photographs from various resources.

The findings illustrate the centrality of educational mediation – …

Smartphones And Cognition: The Case For An Updated Theory Of Electronic Eloquence, Omar Adams

Masters Theses

As Marshall McLuhan first proposed, humanity has progressed through several stages of communication technology that have each fundamentally changed the way people think and behave within society at large. Electronic media redefined society in the 20th century, and now we stand at the cusp of a new revolution. This paper examines the changes brought about by the Internet and new media, with a particular focus on the effects of smartphone and social media use, through the lens of Kathleen Hall Jamieson’s theory of electronic eloquence. An anonymous survey was conducted to determine participants’ preferences on different forms of media as …

Public Relations In The Restaurant Industry: Using Visual Social Media To Increase Consumer Relationships, Carly M. Cady

Journalism

As daily social media usage grows, marketing through these platforms become increasingly important for public relations professionals. Instagram, one of the most popular social media platforms, provides a new way to instantaneously reach millions of potential customers through the use of visuals. However, with limited knowledge of this new public relations tool, standing out and creating a successful presence for your business is difficult. This study is to explore how visual social media, specifically Instagram, can be used to increase consumer knowledge in the restaurant industry.

Investigation of current literature regarding the topic and gathered opinions of industry professionals will …

Social Grief: A Grounded Theory Of Utilizing Status Updates On Facebook As A Contemporary Ritual, Celese Catania-Opris

Department of Family Therapy Dissertations and Applied Clinical Projects

The popular Social Networking Site, Facebook, offers its users the ability tocommunicate with others from all over the globe. Individuals can create a virtual identity for themselves enabling members to call, message, and locate others in a matter of seconds. The number of Facebook users appears to increase; yet, the number of members who die daily is not normally accounted. Facebook now permits the memorialization ofthe deceased’s profile. This allows members to continue commenting, sharing photos and videos, and visiting the deceased’s Facebook page. This trend led to the central question of this study, “What benefits, if any, are individuals …

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

Proceedings Of The 3rd Annual Cuny Games Festival, Robert O. Duncan, Joe Bisz, Julie Cassidy, Carlos Hernandez, Kathleen Offenholley, Maura A. Smale, Deborah Sturm, Cuny Games Network

Publications and Research

Proceedings of the CUNY Games Conference, held from January 22-23, 2016, at the CUNY Graduate Center and Borough of Manhattan Community College.

Literacy and Story - Anything Can be Attempted: In-Person Simulations and Role-Plays in Educations - Game Design - STEM - Design Research - Literature and Story - Awareness: Gender and Sex - Transformative Games Initiative: Game Design as a Classroom Laboratory for Any Discipline - Narrative and Rhetoric - Design Challenges - Information Literacy and Language - Game Design for All: What’s Your Game Plan? Turn Any Idea into a Game! - Ghosts in the Machine - Game …

The Role Of Collaboration And Feedback In Advancing Student Learning In Media Literacy And Video Production, Carl M. Casinghino

Journal of Media Literacy Education

Educators can learn many lessons as they implement collaborative project strategies, manage appropriate feedback, and measure communicative skill development in the media literacy classroom. This article examines case studies and learning outcomes in a high school digital production classroom taught by a veteran media literacy educator.

Computer Animation For Learning Building Construction Management: A Comparative Study Of First-Person Versus Third-Person View, Jun Yu

Open Access Theses

In this paper, we have explored the effect of perspective view in educational animations on students' learning of building construction management tasks and on students' preference of perspective views. We conducted a pre-test and post-test and found no significant advantages of computer animation presented in different perspective views across three different groups. Results showed that although students have preference on perspective views, perspective views did not influence learning outcome. The study also investigated the efficacy of animation as a teaching/learning tool in comparison to the traditional textbook. Findings showed that animation enhanced student learning, although the difference was not statistically …

Visual Propaganda And Extremism In The Online Environment, Cori E. Dauber, Carol K. Winkler

Books, Monographs & Collaborative Studies

Visual images have been a central component of propaganda for as long as propaganda has been produced. But recent developments in communication and information technologies have given terrorist and extremist groups options and abilities they never would have been able to come close to even 5 or 10 years ago. There are terrorist groups who, with very little initial investment, are making videos that are coming so close to the quality of BBC or CNN broadcasts that the difference is meaningless, and with access to the web they have instantaneous access to a global audience. Given the broad social science …

Virtual Rebel Website: A Strategy To Increase User Engagement Through Bounce Rate Analysis, Michael Vendivel

UNLV Theses, Dissertations, Professional Papers, and Capstones

In a media environment that increasingly demands captivating content on a website, user engagement becomes a critical factor in the strategy of maintaining user interest. Research based on website analytics has shown that decreasing the Bounce Rate increased the time a web user spends on a website, entailing higher user engagement. Bounce Rate is the ratio of single-page visits on a website divided by the total number of visits, and it is used primarily used to quantify user interest. By examining the analytics and design of the student-run news siteVirtual Rebel, produced by the Hank Greenspun School of Journalism and …

Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins

Masters Theses

With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …

Aesthetically Designed Maps: Development And Perception, Catherine Wang

Graphic Communication

This research explored the creative element of subway map creation in light of its effectiveness. Printed subway maps, used often for metropolitan cities and areas, are limited in physical dimension and scale, carrying minimal information. The New York, San Francisco Bay Area, Tokyo, Paris, London and Moscow subway maps highlight similar design and abstraction that fulfill the basic necessary elements for subway patrons. Over the years since the first metro map for each city was created, maps have become more simplified by removing physical land features and reference points to make way for expanding and new subway lines, stations, and …

Visual Communication And The Digital Turn, Bettina Fabos

UNIversitas: Journal of Research, Scholarship, and Creative Activity

I am very excited about the Digital Turn on multiple levels as a way of expressing ideas in visual form and making them more accessible and finding different ways to tell stories. As Joan Didion wrote, “we tell ourselves stories to live,” and I live and breathe that phrase.

For this presentation, my aim is to show you the new forms of communication that excite me to no end, and then talk about how our relationship with new media content producers has drastically changed. If you have never heard of SnowFall, an incredibly impressive piece of interactive media that …

Digital Fluency : Skills Necessary For Learning In The Digital Age, Gerald K. White

Digital learning research

This article examines the skills that will be required for the 21st century that will need to be embedded in educational curricula in order achieve them. It begins by considering how communicating between people has changed and current educational responses. A view of 21st century skills follows with an argument for some core subjects that will be necessary. Learning and teaching are then discussed leading to a view about what is needed in order to develop digital fluency in education, for now and the future.

Vol. 25 Number 2, Newhouse Network, Spring 2013, Syracuse University. S.I. Newhouse School Of Public Communications

Newsletters from School of Public Communications - Newhouse Network

Dean;s Column -- Dick Clark Studios -- Mirror Award winners -- Harnessing big data -- Students win at Telly awards -- Student film project partnership -- Toner Prize -- Bright future for journalists -- Acclaimed photographer joins faculty -- Finding Entrepreneurship success -- Student App looks at CNY Winters -- Student Startup madness -- Parade of speakers -- Interning with Charles Barkley -- Alexia Awards -- Class notes -- Report of donors

Knowledge And Perceptions Of A Visual Communications Curriculum Unit In Arkansas Secondary Agricultural Classrooms: An Impact Of Experiential Learning, Kristin Mackenzie Pennington

Graduate Theses and Dissertations

Currently, a need exists for agricultural education programs to begin introducing new curriculum which will help meet the current and future needs of the agricultural industry. In 2010, the University of Arkansas Agricultural and Extension Education Department received grant funding for the development of curriculum relating directly to visual communications technology and its role in agricultural communications. Curriculum was developed and teachers across the state were asked to participate in implementing the program. The primary purpose of this study was to evaluate the knowledge levels of students prior to being taught agricultural communications curriculum, after the curriculum was taught, and …

The Information Battlefield: Al-Qaeda's Use Of Advanced Media Technologies For Framed Messaging, Jessica Marie Martin

UNLV Theses, Dissertations, Professional Papers, and Capstones

Through a descriptive and qualitative content analysis of Al-Qaeda videos from 2001 to 2010, this thesis describes how the organization's video production has undergone a surge in production quality by using modern technology and skilled recruits. This thesis also provides background on the Islamic culture and the history of Al-Qaeda in order to put into perspective the goals of the organization's framed messages that are incorporated into their videos. The study also draws on parallels of propaganda use throughout history to highlight how regimes from all over the world understand the importance of communication during a time of war.

(Don't) Stop Playing That Game: A Rhetorical Analysis Of The Video Game Addiction Stereotype, Chet Daniel Breaux

Masters Theses & Specialist Projects

The growing popularity of game addiction discourse has necessitated study of how video game critics rhetorically construct addiction. In the following thesis, I analyze contemporary examples of texts that link game addiction to drug abuse. I use Robert Cover’s analysis of how game addiction stereotypes form in conjunction with Aristotle’s rhetorical principles to isolate the persuasive appeals used by authors to rhetorically construct game play as addictive. These addiction arguments, however, are rooted in a larger historical context, and I present examples of game guidebooks and comic books published in the late 1970s and early 1980s to illustrate their rhetorical …

Second Life Virtual Universities: A Visual Analysis, Zeenath Haniff

Graduate Research Symposium (2010 - 2017)

General academic objectives include producing an educational experience that is engaging, interactive, collaborative, experiential and productive. The goal is to promote learner engagement through the visual power of a newly adopted medium in education – universities in the multi-user virtual environment (MUVE) of Second Life. Attributes of the virtual reality aid visual learning in the online environment: (1) computer-generated content, (2) three-dimensional graphics, and (3) interactivity. Visual renditions of campus buildings and fellow students as avatars emotionally connect students to feel a sense of presence and community within the virtual learning platform. Additionally, the ability to see and hear their …