Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- San Jose State University (12757)
- Western Kentucky University (7288)
- University of Central Florida (4998)
- Wright State University (4585)
- Colby College (3024)
-
- Lindenwood University (2942)
- Morehead State University (2713)
- University of Memphis (2140)
- Providence College (2072)
- Winthrop University (2025)
- St. Mary's University (1499)
- Columbia College Chicago (1481)
- Hollins University (1401)
- Parkland College (1373)
- University of Nebraska - Lincoln (1185)
- University of Texas at Arlington (1128)
- Minnesota State University, Mankato (1047)
- University of Massachusetts Boston (904)
- Purdue University (854)
- Singapore Management University (814)
- CentraCare Health (780)
- Marquette University (750)
- University of Dayton (737)
- Georgia College (735)
- Old Dominion University (731)
- Eastern Illinois University (655)
- Seton Hall University (650)
- Portland State University (643)
- California Polytechnic State University, San Luis Obispo (622)
- University of Texas at El Paso (619)
- Keyword
-
- Spartan Daily (12401)
- Newspaper (12316)
- Western Kentucky University (6672)
- Student newspaper (4562)
- Student newspapers (3601)
-
- Communication (3431)
- Wright State University (3325)
- American newspapers (3003)
- Agricultural newspapers (3000)
- Central Maine (3000)
- Maine history (3000)
- Popular literature (3000)
- Student life (2775)
- 19th century newspapers (2670)
- Newspapers (2444)
- Future (2302)
- Central Florida Future (2282)
- Athletics (2142)
- Syllabus, syllabi, journalism, communication, media, strategic media (2138)
- African Americans (1966)
- Alumni (1929)
- Blacks (1929)
- Athletics (WKU) (1657)
- Faculty (1650)
- Local History (1554)
- Chester County SC (1552)
- Digital Collections (1552)
- Events (1520)
- Staff (1395)
- Community college (1366)
- Publication Year
- Publication
-
- Spartan Daily (School of Journalism and Mass Communications) (11410)
- WKU Administration Documents (6441)
- The Guardian Student Newspaper (2691)
- Central Florida Future (2281)
- The Waterville Mail (Waterville, Maine) (2161)
-
- Journalism and Strategic Media Syllabi Archive (2139)
- The Cowl (2008)
- Rowan County News Archive (1488)
- The Rattler (Previous issues) (1404)
- Hollins Student Newspapers (1384)
- Jessie Maye Smith Birds and Watchers Columns Collection (1036)
- Theses and Dissertations (1011)
- Columbia Chronicle (932)
- The Eastern Mail (Waterville, Maine) (839)
- On Sport and Society (805)
- Association for Communication Administration Bulletin (764)
- The Linden Bark (1924-1969) (759)
- Colonnade (724)
- Electronic Theses and Dissertations (653)
- Basic Communication Course Annual (641)
- Lindenwood Digest (594)
- CLCWeb: Comparative Literature and Culture (580)
- Masters Theses (575)
- Organization Management Journal (542)
- Kno.e.sis Publications (540)
- Communiqué (527)
- Journal of International and Global Studies (497)
- Morehead Independent Archive (497)
- Chulalongkorn University Theses and Dissertations (Chula ETD) (468)
- College of Communication Faculty Research and Publications (448)
- Publication Type
Articles 6601 - 6630 of 89251
Full-Text Articles in Entire DC Network
Pbrl 6432: Nonprofit Public Relations (Syllabus), Sheri D. Neely
Pbrl 6432: Nonprofit Public Relations (Syllabus), Sheri D. Neely
Journalism and Strategic Media Syllabi Archive
Course Description: Examines the concepts, methods, and writing tactics that help nonprofit professionals strategically communicate and promote their organization’s mission and goals. Explores various techniques and channels to communicate for nonprofits, and develop an academic, creative and strategic understanding of nonprofits.
Pbrl 4440: Public Relations Campaign (Syllabus), Kim Marks Malone
Pbrl 4440: Public Relations Campaign (Syllabus), Kim Marks Malone
Journalism and Strategic Media Syllabi Archive
Course Description: Application of theory, research data, and problem-solving techniques in the development of a comprehensive public relations plan book.
Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus), Taylor Nicole Ackerman
Pbrl 4706: Public Relat Ethics & Advocacy (Syllabus), Taylor Nicole Ackerman
Journalism and Strategic Media Syllabi Archive
Course Description: An approach to ethics and advocacy through case studies and their application to the work of public relations professionals as they interact with employers, publics and society as a whole.
Advr 3300: Intro To Advertising (Syllabus), Garrett Pilgrim
Advr 3300: Intro To Advertising (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3310: Branding And Strategic Media (Syllabus), Joel Nichols
Advr 3310: Branding And Strategic Media (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interactive techniques will be explored, and branding campaigns will be created and evaluated.
Advr 3320: Strategic Account Management (Syllabus), Joel Nichols
Advr 3320: Strategic Account Management (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Exploration of how advertising account management is the center of decision-making and problemsolving—critical skills in today’s advertising structure. Trends in account management such as the account management information system (AMIS) will be included. Paid media, business-to-business, and digital and interactive techniques will be explored, created and evaluated.
Advr 3321: Copywriting (Syllabus), Brandon Davis
Advr 3321: Copywriting (Syllabus), Brandon Davis
Journalism and Strategic Media Syllabi Archive
Course Description: A detailed look at copywriting as a career path. We will learn the different types of copywriters and the roles they play in marketing. The course will have a strong focus on the practice of copywriting — how to write for customers across different types of media, how to format a copy document, how to write engaging content, and how to prepare a portfolio for a professional career.
Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang
Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.
Advr 4328: Strategic Advertising Campaign (Syllabus), Joel Nichols
Advr 4328: Strategic Advertising Campaign (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.
Crmm 4526: Photojournalism (Syllabus), Daniel Scruggs
Crmm 4526: Photojournalism (Syllabus), Daniel Scruggs
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced skills and photojournalism techniques for online and publication photography; emphasis on portraiture, sports, features, and general news.
Crmm 4900: Creative Media Lab (Syllabus), Michael Robinson
Crmm 4900: Creative Media Lab (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.
Jour 3120: Reporting (Syllabus), Casey Hilder
Jour 3120: Reporting (Syllabus), Casey Hilder
Journalism and Strategic Media Syllabi Archive
Course Description: Writing and reporting news and news feature stories using both traditional and new media techniques with an emphasis on developing sources and advanced skills for digital reporting.
Jour 3526: Multimedia Storytelling (Syllabus), Robby Byrd
Jour 3526: Multimedia Storytelling (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.
Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang
Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.
Jour 3526: Multimedia Storytelling (Syllabus), Robby Byrd
Jour 3526: Multimedia Storytelling (Syllabus), Robby Byrd
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.
Jour 3629: Broadcast Reporting I (Syllabus), Chalise Macklin
Jour 3629: Broadcast Reporting I (Syllabus), Chalise Macklin
Journalism and Strategic Media Syllabi Archive
Course Description: You will be introduced to the basics of broadcast news reporting: how to find a story, shoot, write and edit for TV news.
Jour 4639: Television News Producing (Syllabus), Joe Hayden
Jour 4639: Television News Producing (Syllabus), Joe Hayden
Journalism and Strategic Media Syllabi Archive
Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.
Jrsm 1700: Intro To Media (Syllabus), Candy Justice
Jrsm 1700: Intro To Media (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1700: Intro To Media (Syllabus), Gabrielle Evans
Jrsm 1700: Intro To Media (Syllabus), Gabrielle Evans
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1700: Intro To Media (Syllabus), Otis Sanford
Jrsm 1700: Intro To Media (Syllabus), Otis Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1700: Intro To Media Honors (Syllabus), Otis Sanford
Jrsm 1700: Intro To Media Honors (Syllabus), Otis Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 4998: Multimedia News Lab (Syllabus), Candy Justice
Jour 4998: Multimedia News Lab (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.
Crmm 4500: Web Publish L: Html/Css (Syllabus), Jin Yang
Crmm 4500: Web Publish L: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Jrsm 1700: Intro To Media (Syllabus), Tori M. Cliff
Jrsm 1700: Intro To Media (Syllabus), Tori M. Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1700: Intro To Media (Syllabus), Tori M. Cliff
Jrsm 1700: Intro To Media (Syllabus), Tori M. Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jrsm 1750: Media Writing L (Syllabus), Casey Hilder
Jrsm 1750: Media Writing L (Syllabus), Casey Hilder
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to grammar and writing style for use in journalism and mass communication media; foundations of research and information gathering, media literacy and plagiarism.
Jrsm 1750: Media Writing L (Syllabus), Eric Jasper
Jrsm 1750: Media Writing L (Syllabus), Eric Jasper
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to grammar and writing style for use in journalism and mass communication media; foundations of research and information gathering, media literacy and plagiarism.
Jrsm 1750: Media Writing L (Syllabus), Candy Justice
Jrsm 1750: Media Writing L (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to grammar and writing style for use in journalism and mass communication media; foundations of research and information gathering, media literacy and plagiarism.
Jrsm 1750: Media Writing L (Syllabus), Casey Hilder
Jrsm 1750: Media Writing L (Syllabus), Casey Hilder
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to grammar and writing style for use in journalism and mass communication media; foundations of research and information gathering, media literacy and plagiarism.
Jrsm 1800: Intro To Radio (Syllabus), Terris King
Jrsm 1800: Intro To Radio (Syllabus), Terris King
Journalism and Strategic Media Syllabi Archive
Course Description: This course is an introduction to the production and performance skills required for basic work in radio. In addition to receiving lab training and instruction, all students will complete regular shifts at the campus radio station.