Digital Commons Network^™

Social Media Microtrends And The Economic Realities Of Young Consumers, Camila Berumen

Posters - 2026

This study expects to reveal how social media microtrends act as indicators of the economic realities' young consumers experience, including financial pressure, shifting spending habits, and changing values around consumption. By analyzing how these realities are expressed through digital trends, the research will provide a deeper understanding of how economic conditions are communicated in everyday online behavior. This research addresses the issue that traditional economic measures often overlook lived experience, especially among younger generations. By focusing on microtrends, the study offers a more nuanced and accessible way to understand how economic realities are felt and expressed, rather than just measured. …

Beyond The Sidelines: A Qualitative Analysis Proposal Of How Female Athletes Reclaim Narratives Via Digital Ownership, Kaitlyn Kirschner

Posters - 2026

The Gatekeeping Model: Traditional sports media operates through a centralized gatekeeping system, in which editorial filtering determines the information disseminated to the public (Wilderness Agency, 2021). Narrative Control: Such centralization strongly shapes the portrayal of athletes’ identities and restricts the visibility of individuals outside mainstream sports. The 90/10 Coverage Gap: Despite the expansion of professional leagues, women’s sports continue to receive less than 10% of total media coverage (I Play Like a Girl, 2024). Standardized Reporting: Established broadcasting practices and commercial priorities have historically resulted in standardized reporting that favors male-dominated sports (Doyle et al., 2021). Systemic Inequity: These frameworks …

Sentra, David Aguilar

Posters - 2026

In the fast-paced space of event organization, fostering continuous collaboration among participants is essential. However, organizers often lose valuable time monitoring multiple, disconnected systems once an event is underway. Enter Sentra: an all-in-one Discord bot tailored specifically for weekend events like hackathons. Sentra bridges the gap between participants and organizers by consolidating seamless team matchmaking, robust support ticketing, and automated AI moderation into a single, unified interface.

Konglish, Abigail Escheveria, Juan Maurissio Gomez Gonzalez, Vanessa Vasquez Zavala

Posters - 2026

Konglish is a language variety resulting from contact between Korean and English

1.“Konglish is a blend of Korean and English found throughout South Korea, and often suffers or lack of prestige amongst Koreans” (McPhail, 2018)

2. “A creative, dynamic contact vernacular mixing English and Korean, including morphology, syntax, semantics, pronunciation, and discourse, but not a full language” (Lawrence, 2012)

3.  Konglish should not be understood as a distinct language variety; rather, it is a cultural practice through which Koreans draw on available linguistic resources to engage in communication and to interpret their position within the globalized world. (Park, 2021)

Under The Cover Of Blackness: The Racialized Dimensions Of Netflix’S Personalized Cover Art, Daphne Gershon

Communication Studies Faculty Scholarship

This article explores the mechanisms that shape how race is represented in online TV interfaces by analyzing Netflix’s personalized cover art, an essential digital paratext designed to attract viewers through individualized images. Netflix has previously been accused of using its personalized cover art or thumbnails in racially biased ways, displaying either Black or white characters based on the presumed race of users. To further existing research on this digital feature, this article focuses not just on whether Black characters are represented, but also on how they are represented. Through an exploratory pilot study that involves the creation of different algorithmic …

The Wonderful Everyday, Helen Ball

Gateway Reader- Individual Papers

• The Problem: Rhetorical analysis of marketing strategies demonstrates how minimalist advertisements sell an idealized lifestyle to middle-class consumers rather than just a specific household product.

• The Method: The researcher conducted a visual and psychological analysis of a 2017 IKEA UK print advertisement for the Sheffield store opening, utilizing color psychology frameworks and target market demographic data.

• Qualitative Finding: The advertisement uses a calming light blue and contrasting mustard yellow palette to project stability and attract busy families; the deliberate physical absence of the advertised Hemnes coat stand creates a sense of consumer anticipation and suspense; the versatile room setting appeals …

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Nbc Peacock North Spring 2026 Newsletter, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: NBC Through the Years -- A Year-Long Celebration as NBC Turns 100 -- SNL’s U.K. News -- Peter Alexander Joins MS NOW -- Mike Noseworthy Salutes Danny Miller’s Retirement -- Legendary Late-Night TV Director Hal Gurnee Turns 101 -- Silent Microphones

Bridging Cultures: Developing A Culturally Responsive Educational Website For Pediatric Service Providers, Aimun Aziz, Wendy Tremaine

Spring 2026 OTD Capstone Symposium

The increasing cultural diversity of the pediatric population in the United States highlights the need for culturally responsive, family-centered care. However, many providers report limited training and practical resources to support the integration of cultural humility into clinical practice. This capstone project aimed to develop and evaluate an evidence-based educational website to support pediatric service providers in delivering culturally responsive care.

A program development framework was used, incorporating family needs assessments, pre- and post-intervention surveys of pediatric therapy staff, and thematic analysis of key factors related to communication, trust, and provider preparedness. Community field visits with diverse populations informed the …

The Role Of Short-Form Video Content Strategy In Campaign Performance In Service Operations, Arianna Yates, Aileen Olivares

Posters - 2026

Short-form video content, particularly Instagram Reels, has become central to digital marketing strategies aimed at increasing engagement and campaign effectiveness. As consumer attention spans decline, marketers increasingly rely on visually engaging, concise, and interactive content formats. Prior research highlights the importance of content characteristics in shaping engagement outcomes. However, limited empirical evidence exists on which specific attributes most strongly influence performance in short-form video contexts. This study examines how call-to-action (CTA), audio type, and authenticity influence engagement rates in Instagram Reels.

Retreat, Renew, Reflect: Exploring Digital Marketing Strategies For Faith-Based Retreat Centers, Rebecca A. Mickler

Electronic Theses and Dissertations

In today’s fast-paced world, retreat centers offer a vital opportunity for rest, reflection, and spiritual renewal. Despite growing societal awareness of mental health and wellness, many religiously affiliated retreat centers face stagnant participation, aging leadership, and operational challenges that threaten their long-term sustainability. This qualitative-dominant mixed methods study uses bright spots analysis to examine how Villa Maria Education and Spirituality Center (VMESC), a Catholic retreat center, can strengthen its digital marketing strategies to attract new audiences while maintaining mission alignment.

Bright spots analysis examines positive outliers, organizations that achieve notable success despite operating within similar constraints, to identify practices that …

The Cowl - V. 89 N. 17 - April 1, 2026

The Cowl

The Cowl - student newspaper of Providence College. Vol. 89 No. 17 - April 1, 2026. 20 pages.

Corporate Response To The Black Lives Matter Movement: Determinants Of Speaking Out In Support Of Social Causes, A. J. Yuan Chen, Patricia M. Dechow, Samuel T. Tan

Research Collection School Of Accountancy

We document that firms vary in their timeliness of support for the Black Lives Matter (BLM) movement following the death of George Floyd in May 2020, and that timeliness is an indicator of authenticity. We predict that firms that speak out quickly in support of BLM (via Twitter or their websites) have made more investments in diversity and inclusion, relative to firms that speak out slowly (via conference calls or annual reports) or that remain silent. Consistent with this prediction, quick-disclosing firms have greater workforce diversity, have boards with greater ethnic diversity, and are more likely to tie executive compensation …

Lindenwood Digest, April 1, 2026, Lindenwood University

Lindenwood Digest

• Key Events: Lindenwood University Giving Week scheduled for April 6–10, 2026; Spring II 8-week midterm grade submission deadline on April 13, 2026; Lindenwood Showcase campus-wide celebration on April 23, 2026. 

• Primary Figures: W. Travis McMaken and James Hutson (Lindenwood faculty speakers at AI mini-conference); Tom Wagganer (Senior Associate Athletic Director recognized for Q2 incident response); Gabriela Romero and Kevin Winslow (RISE Mindsets session presenters). 

• Date/Location: Events occurring throughout April 2026 at various campus venues including Dunseth Auditorium, Harmon Hall, the LARC, and Hyland Arena in St. Charles, MO. 

• Archival Significance: Documentation of the discontinuation of the …

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Heroes Of Medicine In The Rio Grande Valley: Documentary Interview With Dr. Cynthia Cavazos Gonzalez, Cynthia Cavazos Gonzalez, Raquel Elena Orellana

Heroes of Medicine in the Rio Grande Valley

Cynthia Cavazos Gonzalez PhD is an Associate Professor of Clinical Practice at UTRGV in Edinburg, Texas and she is the clinic director of the UTRGV Psychology training clinic. She completed a doctoral degree in Clinical Psychology from California School of Professional Psychology in Fresno, California. Her doctoral degree is in Clinical Psychology with a major specialization in Neuropsychology and minor specialization in Health Psychology. She completed an APA-accredited pre-doctoral internship at UTMB in Galveston with a major emphasis in hospital consultation, outpatient psychotherapy, and psychological and neuropsychological evaluations with diverse populations. She completed an informal neuropsychology post-doctoral residency in Texas …

Rock On! Examining The Relationship Between Armed Conflict And Rock Protest Music, Dylan Conner Dunn

Senior Theses

This thesis explores the relationship between rock protest music and wars, armed conflicts, and other related events. The purpose of this research is to explore how such specific events, or war and conflict in general, influence rock songwriters. This paper examines a series of nine rock songs ranging across five decades, from the Vietnam War to the 2010s. A variety of artists wrote and recorded these songs, ranging from hard rock to classic rock, to folk rock and beyond. Some are more audially intense, lyrically visceral, and featuring explicit language, whereas others are much more stripped-back and “family-friendly.” Each of …

The Guardian The Month Of April 2026, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of April 2026. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Precision Or Invasion? Mapping The Personalization Paradox, Shyamala N. Chalakudi, Gnana Bharathy

Journal of Applied Marketing Theory

AI-driven personalization has transformed consumer engagement, yet existing research offers no systematic way to determine when personalization shifts from helpful to intrusive. Current research and models explain privacy concerns or expectancy violations but do not measure the point at which personalization triggers user discomfort, creating the personalization paradox. This study introduces the Discomfort Threshold Assessment & Measurement (DTAM) framework, a conceptual model that identifies and evaluates this threshold by integrating Dual Process Theory, Expectation Violation Theory, and Privacy Calculus Theory. DTAM distinguishes between affective discomfort reactance and cognitive discomfort reactance and outlines how these constructs could, in future empirical studies, …

Translating Research For The Public: Lab And Online Engagement, Hannah Jiron

Posters - 2026

In the world of psychological research, we spend countless hours in the lab gathering data that has the potential to change lives. But if that data stays locked away in spreadsheets or professional journals, it remains "invisible" to the very people who need it most. As our research moves into the digital age, we have a unique opportunity to "uncloister" science taking it out of the lab and bringing it into the community. This poster explores why simply having good data isn't enough. For research to truly matter, it requires active management and a heart for public outreach. We argue …

When The Jingle Isn't Human: How Ai-Generated Vs. Human Composed Sonic Branding Shapes Consumer Response, Zecong Ma, Hong-Hee Lee, Danielle Rangel

Posters - 2026

Sonic branding elements—such as sound logos and jingles—shape brand meaning by communicating cues that consumers process quickly and often implicitly (e.g., through affect, fit, and memory). Recent evidence suggests that even specific musical choices (like instrumentation in a sound logo) can shift perceived brand personality traits (e.g., sophistication, ruggedness), indicating that audio can function as a powerful identity signal rather than mere “background.” At the same time, generative AI is rapidly lowering the cost and increasing the speed of producing branded music, making AI-composed jingles a realistic and scalable tool for marketers. Yet consumer responses to AI-generated creative work are …

Family Communication Patterns And Romantic Partner Selection: A Proposed Study Of Divorce Risk And Relationship Stability, Lilliana De Leon, Maria Reeves, Joel Burgess, Monique Rodriguez

Posters - 2026

Family Communication Patterns Theory (FCPT) is described as repeated communication beliefs and behaviors that orient a family system and contribute to a shared reality. There are two different orientation styles describing family communication style. Conformity orientation creates a shared reality respective of parental authority and family rules. While conversation orientation creates a shared reality by encouraging open conversation, discussion, and argumentation. There are four family types including; pluralistic family, protective family, laissez-faire family and consensual family. Each experiencing different levels of conformity and conversation.

Conservation Communication In Web 2.0: A Mixed Methods Analysis Of Alveus Sanctuary's Strategies On Twitch.Tv, Hope Denison

Senior Theses

This thesis examines how environmental creators can effectively transmit conservation messages in the evolving Web 2.0 media environment. The case of Alveus Sanctuary, a virtual sanctuary and education center on Twitch.TV, is used to explore the strategies currently used to engage audiences and raise ecological awareness online. Thematic analysis of interviews with the sanctuary’s founder revealed that Alveus combines traditional environmental education with an influencer business model to engage online audiences, leveraging parasocial behavior, interactivity, and collaboration to garner support. A quantitative content analysis of social media posts revealed that these strategies effectively induce parasocial engagement in online spaces. These …

Advancing The Understanding Of Palliative Care In Singapore: Knowledge, Attitudes, Receptiveness, And The Moderating Role Of Media Information-Seeking Preferences, Su Lin Yeo, Angel Lee, Raymond Han Lip Ng, May O. Lwin, Yumin Lin

Research Collection Lee Kong Chian School Of Business

Introduction: Despite the growing demand for palliative care, this specialized medical care remains severely underutilized, with almost 50% of countries worldwide lacking access. Given that misperceptions and stigma continue to hinder progress in healthcare policy, this study aims to examine the relationships between palliative care knowledge, attitudes, and receptiveness to better understand how public health communication can enhance awareness and understanding of the topic in Singapore. Applying the adapted knowledge-attitude-practice (KAP) model, it further extends theory by examining the moderating role of media information-seeking between knowledge and receptiveness.Methods: Mixed-mode surveys involving 1,226 participants (926 online and 300 in-person respondents), representing …

Deinfluencers As Institutional Actors: Dramaturgical Work And The Embedded Contestation Of Consumerism, Gokcen Coskuner-Balli, Charlene Chu, Niklas Myhr, Cristina Nistor

Business Faculty Articles and Research

"In the sections that follow, we develop theoretical scaffolding for our analysis. We begin by reviewing the literature on institutional work, focusing on how embedded actors engage in purposive actions to disrupt taken-for-granted norms. Next, we examine theoretically how influencers operate, setting the stage for understanding how deinfluencers leverage and subvert these roles. We then review scholarship on anti- consumption and consumer resistance, highlighting how deinfluencers depart from conventional activist modes by adopting culturally embedded, everyday practices. Collectively, these literatures inform our conceptualization of deinfluencing as a dramaturgically enacted form of institutional work. Subsequently, we present our methodology, followed by …

James Talarico Brings Fresh Energy To Texas Politics, Mary-Esther Leblanc, The Rattler

The Rattler

Vol. 144 Iss. 3

Oceans Receive Hope Through Student Efforts, Mary-Esther Leblanc, The Rattler

The Rattler

Vol. 144 Iss. 3

Calls For Ceasefire: Palestinians Face Ongoing Crisis, Mary-Esther Leblanc, The Rattler

The Rattler

Vol. 144 Iss. 3

“Rapturetok”: Tiktok’S Newest End-Of-World Frenzy, Isabella Pizzerrato, The Rattler

The Rattler

Vol. 144 Iss. 3

Hayley Williams, New Musical Era With “Ego At A Bachelorette Party”, Isabella Pizzerrato, The Rattler

The Rattler

Vol. 144 Iss. 3

The Fast Transition From Halloween To Christmas, Why?, Rene P. Estala, The Rattler

The Rattler

Vol. 144 Iss. 3

Sweet-Diddly-Doomsday: Ai Integrated Music In The Year 2025, Malcolm Summers, The Rattler

The Rattler

Vol. 144 Iss. 3