Digital Commons Network^™

Interpreting Consumer Attitude Towards Milk Alternatives: A Purchase Intention Model For Marketing Success, Anjolize Wassenaar, Elizabeth Kempen

Journal of Marketing and Consumer Behaviour in Emerging Markets

Within an emerging market context, the purchase of dairy free milk alternatives is not well understood. The purpose of the article is to present a model within which purchase intentions of South African emerging market consumers can be interpreted, providing marketers with information on which product positioning upon market entry and continuous marketing strategies can be developed for the growing niche ultra-heat treated (UHT) milk alternative product category. Using a qualitative, exploratory-descriptive approach, data was gathered in-person and online from 35 participants through mini-focus groups and semi-structured interviews. Through inductive-deductive thematic data analysis, findings describe consumer purchase intention towards UHT …

Promoting Academic And Social Well-Being For Young Adults With Asd Towards Post-Secondary Education And Employment, Theresa Holcomb, Pam Kasyan-Howe, Kristin Domville

Summer 2024 OTD Capstone Symposium

This program and policy-type capstone addresses the gap in inclusive services for young adults with Autism Spectrum Disorder (ASD) in post-secondary education (PSE). It resulted in developing and implementing a Social Engagement program designed to enhance communication skills, self-advocacy, and workplace preparedness—key factors for academic and vocational success. Guided by the Occupational Adaptation Model (OAM) and the Person-Environment-Occupation-Performance (PEOP) model, the program used a board game-based format to facilitate interactive learning and the practical application of social skills. Targeting young adults with ASD involved in vocational training, the program emphasized developing professional communication and workplace social interaction. The findings indicate …

Valuing Trans Lives After Suicide: Rituals Of Commemoration In Digital Social Media Culture, Joe Edward Hatfield

Communication Faculty Publications and Presentations

In 2014, a trans teenager named Leelah Alcorn posted a suicide letter to her public Tumblr account. Almost a decade later, in 2023, Eden Knight, another young trans woman, posted a suicide letter to her public Twitter account. Both suicide letters went viral and inspired memorial hashtags on the platforms where they initially circulated. In this article, I identify similarities between the cases, conceptualizing both as rituals of commemoration aimed toward restoring value to trans lives lost too soon. My analysis shows how ordinary users leverage the connective affordances embedded within popular social media platforms to sustain structured, value-laden acts …

Newsletter, Wku Staff Senate

Staff Council

Newsletter created by WKU Staff Council to report on work accomplished.

Sibling Bullying Reported By Emerging Adults: Profiling The Prevalence, Roles, And Forms In A Cross-Country Investigation, Kristen Cvancara, Esta Kaal, Maili Pörhölä, M. Beatriz Torres

Communication Studies Department Publications

Prevalence estimates of sibling bullying indicate it occurs more frequently and with more negative consequences than peer bullying, yet many countries do not track or investigate the phenomenon. University students from Argentina, Estonia, and the United States were surveyed to investigate their retrospective experiences involving sibling bullying, how often it occurred, the roles held, and the forms communicated. In the aggregated data, roughly 50 % of the sampled emerging adults (N = 3477) reported experience with sibling bullying, with the dual role of bully-victim being the most frequently reported role held by males and females, with the second role being …

Social Media Journalism And Its Impact On Social Change: The Case Of Twitter(X), Daniel Ebo

Waldo Library Student Exhibits

Traditional journalism has converged with digital media to provide easier and accessible ways of news production and distribution. Several studies have interrogated the impacts of social media on journalism, but less has been studied on specific mediums and how they impact some of the traditional journalistic roles of addressing social issues. This study specifically adopted a user approach in identifying the roles of news organizations and journalists on X and how those roles influence social change initiatives utilizing the agenda-setting model. A correlational analysis conducted showed that there is a significant positive relationship between user engagement with news organization tweets …

Ocular Gene Transfer In The Spotlight: Implications Of Newspaper Content For Clinical Communications, Shelly Benjaminy, Tania M. Bubela

Office of the Provost

Background: Ocular gene transfer clinical trials are raising hopes for blindness treatments and attracting media attention. News media provide an accessible health information source for patients and the public, but are often criticized for overemphasizing benefits and underplaying risks of novel biomedical interventions. Overly optimistic portrayals of unproven interventions may influence public and patient expectations; the latter may cause patients to downplay risks and over-emphasize benefits, with implications for informed consent for clinical trials. We analyze the news media communications landscape about ocular gene transfer and make recommendations for improving communications between clinicians and potential trial participants in light of …

Communication Monographs Summer 2024 Newsletter, Martina Santia, Srividya Ramasubramanian

CODE^SHIFT Research

No abstract provided.

The Blessed Assembly: Irreplaceable Physical Co-Presence In Worship And Healthy Hybridity Reimagined After The Pandemic In The Digital Age, Yvette, Ying Wai Lau

Doctor of Pastoral Music Projects and Theses

Because of the unprecedented and unexpected force of the pandemic since 2020, most churches around the world have experienced some online worship during the lockdown of their cities or the mandated closure of the church buildings. For many people, online worship seems to be an equivalent, if not better, alternative for gathering together—a physical co-presence in worship—even after the pandemic has ended. As necessary and vital as online worship experiences have been for Christians during the pandemic, the witness of the church from Pentecost throughout Christian history indicates that gathered worship in physical spaces is irreplaceable for faith formation and …

Estranged Temporality: How Time Tells Stories In Science Fiction, Phillip H. Howells

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

According to Darko Suvin in his influential critical treatise, Metamorphoses of Science Fiction, estrangement in Science Fiction (SF) gives authors the ability to build worlds related to but distant from our own using specific metaphors. This dissertation takes up this term and applies it to the fulcrum of time in SF as a method of creating possible futures and imaginative pasts in order to illuminate the realities of the present. The realities of the present are congruent with the material circumstances of the past, and this can be seen in the kinds of SF worlds built by members of …

My Ai Companion: An Examination Of The Removal Of Erotic Role Play From Replika Through User Discussion On Reddit, Chelsee M. Allen

Department of Sociology: Dissertations, Theses, and Student Research

The development of artificial intelligence (AI) software has expanded rapidly in recent years, and thus has emerged the importance of exploring human relationships with AI chatbots. Replika, an app which uses AI to mimic human conversation, removed a function called Erotic Role Play (ERP) that allowed for sexual conversation with users’ customizable chatbots in February of 2023. This exploratory qualitative study examines the aftermath of ERP’s removal through an analysis of user interactions on Reddit. Five overarching themes emerged through the analysis of top posts to a Replika-specific subreddit, encompassing topics around mental health, stigma, coping, sex work and gendered …

Fan, Friend, Or Foe: An Exploratory Scale Development Of Perception Of Social Media Influencers On Instagram, Katelynn Danyell Stewart

Theses and Dissertations

This study aims to start the scale-building process of perception of social media influencers. This dissertation analyzes lifestyle Instagram influencers' followers’ perceptions of the influencer, their brand, and their communication and interaction efforts with followers through Instagram. This survey will help test the independent variables and dependent variables through the public relations lens using a combination of parasocial relationship theory, source credibility theory, and uses and gratifications theory to determine the effects and behaviors that lifestyle Instagram influencers have on their followers connected to influencer brand and influencer interactivity; and how lifestyle Instagram influencer usage, influencer authenticity, and parasocial relation …

Digital Catharsis Or Harmful Exposure? A Thematic Analysis Of Self-Directed Violence Reddit Posts, Lindsay A. Lundeen, John R. Mccall, Amanda Sams Bradshaw, Erika L. Leblanc, Lizy Humphrey

Counseling, Leadership, and Research Methods Faculty Publications and Presentations

Many feel uncomfortable discussing self-directed violence with individuals in their social circle, often leading to concerned posts on social media. Previous studies address self-harm, suicide, and nonsuicidal self-injury; however, minimal literature combines suicide and nonsuicidal self-injury to explore common themes representing self-directed violence. This study identified themes from suicide and self-harm subreddit communities, with themes common to each subreddit comprising themes of self-directed violence. Using 1,989 Reddit posts from suicide and self-harm communities, we employed an inductive thematic analysis to explore how users discussed self-directed violence within anonymous online communities. Ultimately, the impact of using Reddit for discussion of self-directed …

Medical Practice As Rhetorical Art Functional Medicine’S Therapeutic Partnership, Cristina Elena De León-Menjivar

English Theses & Dissertations

The current rates of provider burnout are at an all-time high, and our healthcare system is currently seeing numerous providers leave the system. The U.S. Surgeon General has deemed burnout rates at crisis levels, creating an exigency for research and work to help ameliorate this issue. One main issue at the heart of provider burnout is the idea of meaning and purpose in one’s professional life, and Functional Medicine methodology argues that it provides the means by which it can mitigate burnout while improving professional fulfillment and joy through deeper connections with patients. Their methodology is rooted in a concept …

The Colorado Wolf Reintroduction Portrayal In News Media, Megan K. Mcarthur, Monica V. Ogra

Student Publications

The Colorado gray wolf (Canis lupus) reintroduction began in December 2023 in the hope of restoring this once native population to the area, and it has received mixed responses from the media. By answering the research question of 'How has the wolf reintroduction in Colorado been framed in news media?', this research poster looks at the portrayal of the reintroduction in news articles from six months before and after the first wolves were released. Media is an influential factor in people's opinions and it is important to be aware of the information being shared and any bias within them.

Social Media Use And Interactivity: An Application Of Uses And Gratifications, Patrick Bush

Theses and Dissertations

Accessing news media and the coverage of current events has become streamlined and exponentially easier to access due to the explosive growth of internet usage and by extent the increase of social media usage. As this form of media continues to evolve and becomes not only more accessible, but accepted by a variety of audiences, some parties may seek to find or create their own public spheres of influence online to share information and develop conversations relevant to the participants therein. It is here where the concept of digital storytelling becomes a heavy influence on how the individual not only …

The Guardian The Month Of July 2024, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of July 2024. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Black Radio’S Contribution To Collective And Cultural Memory: Personnel Perspectives Of Black Radio History In The United States, Kim Fox

Faculty Journal Articles

This interdisciplinary research investigates the significance of the community connection between Black radio personnel and their audiences through the lens of collective and cultural memory narratives. The study addresses two key research questions. First, how do Black radio personnel’s collective and cultural memories contribute to the Black public sphere? Second, what are the defining characteristics in developing parasocial relationships and interactions between Black radio personalities and their audiences? The qualitative research employs an autoethnographic methodology and a questionnaire, utilizing insights gained from the author’s experiences working at a Black-owned radio network and station. The questionnaire, distributed to key informants in …

Assessing Role Of Social Media Labels In Countering Misinformation Using Information Processing Perspective: Findings From University Of South Carolina, Ali Zain

Theses and Dissertations

In the context of online misinformation, this study integrates Heuristic-Systematic Model (HSM), Elaboration-Likelihood Model (ELM), and Motivation, Opportunity, and Ability (MOA) to investigate the impact of three social media labels on information processing and verification. It adopts experimental design with single manipulation involving undergraduate students. Psychophysiological measures (i.e., dwell time, peaks per minute, and frontal alpha asymmetry) are used along with self-report methods. Findings reveal significant effects of social media label 1 which explicitly flagged misinformation on perceived message credibility, intentions to adopt counter behaviors and information verification, and actual behaviors. The findings were also endorsed by regression analyses using …

A Strategic Communication Plan For The Clemente Center At Florida Tech, Cristiano Bozzolan

Theses and Dissertations

This design project develops a strategic communication plan for the Clemente Center at the Florida Institute of Technology, aimed at enhancing campus engagement. The methodology includes interviews, focus groups, a SWOT analysis, and secondary data analysis, providing insights into the communication dynamics at the center.

Key findings reveal a reliance on outdated communication methods and insufficient use of digital platforms. The proposed communication plan introduces optimized digital signage, targeted email campaigns, community engagement initiatives, and enhanced staff training. These strategies are designed to be cost-effective and actionable, addressing the center's current limitations and leveraging opportunities for improved community interaction.

This …

Understanding And Fighting Scams: Media, Language, Appeals And Effects, Shuhua Zhou, Xiao Fan Liu, Fiona Fui-Hoon Nah, S. Harrison, X. Zhang, S. Zhen, D. Yeung, J. Hsiao, R. Lc, A. Chan, X. Wang, C. Jiang, F. Lin, J. Li, A. Wong, L. Chan, B. George, P. Li

Research Collection School Of Computing and Information Systems

Scams are fraudulent activities aiming to deceive individuals into relinquishing money, property, or rights, and they have proliferated in the context of widespread misinformation and disinformation. In this paper, we propose strategies and a research plan to address key questions about the exploitation of new communication technologies by scammers, the prevalence and nature of different scam types, and the language characteristics and appeals used in scamming content. We aim to develop a comprehensive taxonomy of scams and identify factors that contribute to their persuasiveness. Additionally, we propose the use of advanced technologies, including artificial intelligence, physiological measures, and brain mapping, …

Reproducing And Challenging Islamophobia In News Framing Of Ilhan Omar And Rashida Tlaib, Two Prominent Muslim Women In U.S. Politics, Saiqa Shahzadi

Communication ETDs

ABSTRACT

Muslim women are frequently misrepresented in U.S. mainstream media and often portrayed adversely as a homogeneous group of women defined and silenced by religious and gender oppression. Scholarly research has documented how this historical pattern of representation ignores their intersectional, complex identities and reinforces the discourse of Islamophobia. This thesis will explore this problem in the case of the first Muslim American women elected to the U.S. House of Representatives: Ilhan Omar (D-Minnesota) and Rashida Tlaib (D-Michigan). Drawing on theories of media framing, intersectionality, and Islamophobia, the research examined 12 in-depth stories from 2019 and 2023 in three mainstream …

Managing The Relationship Between Hispanic Voters And The State Of Florida: A Quantitative Survey Analysis, Selena M. Gonzalez

USF Tampa Graduate Theses and Dissertations

In recent years, the relationship between registered voters of minority groups and the government of the states they reside in has become increasingly complex due to controversial legislation proposed and often passed in these states. Specifically, some states have passed laws that make it more difficult for Hispanic/Latinx residents to live and work. In particular, Florida has enacted legislation that makes it more difficult for members of the minority groups to vote, drive, and gain access to healthcare. Much of this legislation impacts the Hispanic/Latinx community, which can influence perceptions of the relationship this racial minority has with Florida’s state …

Exploring Gen Z’S Identity Formation And Its Influence On Consumption Of Pop Culture And Entertainment Merchandise, Melisa Annette Spilinek

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

Fandoms have grown in size and influence, becoming a complex and dynamic cultural phenomenon that richly impacts the consumption of media and consumer behavior. The capitalistic United States with its diverse and media-savvy population, is a prime destination to study fan studies, particularly among young adults who are a crucial component of fandom influence.

The internet has grown to be a major component of the fan experience, an integral part of fandom culture. Online communities provide avenues for Generation Z to connect with others who share similar struggles, challenges, and interests, highlighting the importance of digital platofrms on the evolution …

First Through The Black Glass Ceiling: Towards Understanding The Communication Of Successful “First” Black Women Of Martinsville, Dasha L. Dillard

Communication & Theatre Arts Theses

The present study investigated the communication Black women ‘firsts’ of Martinsville, Virginia received and how resilience is communicated throughout one’s lives. Seven Black women who once worked or lived in Martinsville, Virginia were interviewed to discover the resilience themes through their professional lives and how resilience was a factor in how these women became ‘firsts’ in their respective fields. The study's findings show that certain personality and communication traits define and equip Black women to succeed and overcome adversities in today’s society. Furthermore, women who exhibited personality qualities such as assertiveness, faith, rebellion, and self-preservation and communication qualities such as …

A Word From The Writing Team (July 2024), Pam Walter, Mfa

A Word From the Writing Team (Newsletter)

This issue includes:

• Publication Spotlight
• Join Us for Summer Writing Time
• For FY24-25, the Open Access Publishing Fund Process is Changing
• Jefferson has Funding Agreements with Specific Publishers
• The OPWPC Canvas Page Offers Helpful Tools
• Scott Memorial Library Archive Renovations are Done!

When Trust In Ai Mediates: Ai News Use, Public Discussion, And Civic Participation, Seungahn Nah, Fanjue Liu, Chun Shao, Ekaterina Romanova, Gwiwon Nam

College of Communication Faculty Research and Publications

Artificial intelligence (AI), since its marked proliferation in the mid-2010s, has significantly penetrated various sectors, becoming a transformative force that necessitates ongoing refinement of communication strategies and political dynamics by stakeholders. Drawing on the Orientation-Stimulus-Reasoning-Orientation-Response (O-S-R-O-R) model, this study delves into the role of AI news consumption in participatory democracy. Using data from a nationwide survey (N = 1,252), the study assesses a mediation model that proposes a multilayered process through which AI news consumption facilitates civic participation. The findings reveal that AI news consumption across different media platforms is positively linked with civic participation, facilitated by both online …

Reality In Motion: An Audio Documentary Exploring The Fluid Essence Of Life, Alessandro Bonaiuto

Theses and Dissertations

Reality in Motion is a science communication project that aims to create an audio documentary based around the theme of movement in various aspects of life, both human and non. The project is a 30-minute podcast that explores the topic of life and movement through the lens of smaller stories. Guided by a main narrator, with the intervention of experts, Reality in Motion seeks to provoke thought and inspire curiosity about the intricate dynamics that shape our world.

Unveiling The Dynamics Of Crisis Events: Sentiment And Emotion Analysis Via Multi-Task Learning With Attention Mechanism And Subject-Based Intent Prediction, Phyo Yi Win Myint, Siaw Ling Lo, Yuhao Zhang

Research Collection School Of Computing and Information Systems

In the age of rapid internet expansion, social media platforms like Twitter have become crucial for sharing information, expressing emotions, and revealing intentions during crisis situations. They offer crisis responders a means to assess public sentiment, attitudes, intentions, and emotional shifts by monitoring crisis-related tweets. To enhance sentiment and emotion classification, we adopt a transformer-based multi-task learning (MTL) approach with attention mechanism, enabling simultaneous handling of both tasks, and capitalizing on task interdependencies. Incorporating attention mechanism allows the model to concentrate on important words that strongly convey sentiment and emotion. We compare three baseline models, and our findings show that …

Prisons Of The Imagination: Carceral Ideology And Race In Science Fiction, Daniel Allen Avant Blachman

Institute for the Humanities Theses

Popular science fiction film and television media commonly deploy narratives and images of prisons and policing, and these discourses in turn are inseparable from racial formations. At the same time, many fans and theorists view science fiction as a genre with immense potential for offering critical consideration of the difference between the fictional and the real world. This thesis examines a range of case studies from popular film and television exemplifying this tension between the perceived generative critical potential of science fiction media and apparent tendency of popular media productions to nearly always fall back on well-worn white supremacist, patriarchal, …