Digital Commons Network^™

Precision Public Health Campaign: Delivering Persuasive Messages To Relevant Segments Through Targeted Advertisements On Social Media, Jisun An, Haewoon Kwak, Hanya M. Qureshi, Ingmar Weber

Research Collection School Of Computing and Information Systems

Although established marketing techniques have been applied to design more effective health campaigns, more often than not, the same message is broadcasted to large populations, irrespective of unique characteristics. As individual digital device use has increased, so have individual digital footprints, creating potential opportunities for targeted digital health interventions. We propose a novel precision public health campaign framework to structure and standardize the process of designing and delivering tailored health messages to target particular population segments using social media–targeted advertising tools. Our framework consists of five stages: defining a campaign goal, priority audience, and evaluation metrics; splitting the target audience …

Engaging Consumers With Corporate Social Responsibility Campaigns: The Roles Of Interactivity, Psychological Empowerment, And Identification, Sun Young Lee, Yeuseung Kim, Young Kim

College of Communication Faculty Research and Publications

This study explores the mechanisms through which corporate social responsibility (CSR) campaigns that solicit consumer participation benefit companies more than do non-participatory campaigns. In Study 1, we demonstrated that consumers who were asked to actively participate in CSR campaigns were more likely to consider the company’s motives public-serving rather than self-serving, evaluated the company more favorably, and had higher purchase intentions regarding the company’s products, mediated by perceived consumer–company interactivity. In Study 2, we showed that psychological empowerment and consumer–company identification can explain the positive effects of perceived interactivity. Unlike non-participatory campaigns, participatory campaigns empower consumers and strengthen consumer–company identification …

The Moderating Role Of Social Network Size On Social Media Use And Self-Esteem: An Evolutionary Mismatch Perspective, Amy J. Lim, Clement Yong Hao Lau, Norman P. Li

Research Collection School of Social Sciences

Existing meta-analyses have shown that the relationship between social media use and self-esteem is negative, but at very small effect sizes, suggesting the presence of moderators that change the relationship between social media use and self-esteem. Employing principles from social comparison and evolutionary mismatch theories, we propose that the social network sizes one has on social media play a key role in the relationship between social media use and self-esteem. In our study (N = 123), we showed that social media use was negatively related to self-esteem, but only when their social network size was within an evolutionarily familiar level. …

Amjambo Africa! (September 2021), Kathreen Harrison

Amjambo Africa!

In this Issue

Afghanistan..........................2/39

Burundi/Cameroon.....3/34 - 35

Education . ...........................4 - 9

Publshers Editorial Afghanistan.........................10

Translations........................11-13

World Market Basket........14/15

African Weddings...................16

Beautiful Blackbird Children’s Festival.................................17

Columns...18/19/31

New!

Health&Wellness...............22-30 Covid-19 and Delta variant In English & translation

New!

New Voices.........................32/33

Columnists

Kifah Abdullah,

Rupal Ramesh Shah,

Roseline Souebele

Nsiona Nguizani

Gashi

In honor of National Hispanic Heritage Month!......................39

Maine organizations serving Spanish speakers...

Spanish coming in October!

Put Yourself First (In A Sexy Way): Postfeminist Beauty Messaging And Resistant Media Texts, Margarita Artoglou

Dissertations, Theses, and Capstone Projects

The makeover montage trope is one of the most recognizable in media content aimed at young women, sending the message that social status and acceptance are only a new outfit and face of makeup away. While this trope and its message have been heavily critiqued by scholars, the message that beauty—and all its social benefits—can be achieved through consumerism has not disappeared, though the means by which this message is conveyed has changed. As a result of companies co-opting feminist rhetoric, conforming to standards of beauty has been recast as a “choice” one makes for herself, often wrapped in the …

The 2021 Ipr Future Of Communications In Asia Report, Sarah Crawshaw, Alexis B. Fitzsimmons, Tina Mccorkindale, Pang, A., Stephen Thomas, Su Lin Yeo

Research Collection Lee Kong Chian School Of Business

IPR interviewed 27 senior communications executives who work for Asian-headquartered companies, specifically in mainland China, Hong Kong SAR, Japan, South Korea, Thailand, Singapore and India, through February 2020. Interviews were transcribed and a thematic analysis was conducted. In light of the COVID-19 pandemic, IPR conducted follow-up focus groups with nearly 20 senior communications leaders in Asia in November and December 2020 to better understand the long-term impact of the pandemic on communications in the region. These sessions were conducted according to Chatham House rules, so the participants’ identifiers have been removed.

Cost-Effectiveness Analysis Comparing Integrated And Malaria-Only Social And Behavior Change Programming In Nigeria: Initial Costing Data, Avenir Health

Sexual and Reproductive Health, Rights, and Choices

Breakthrough RESEARCH is conducting an effectiveness evaluation of social and behavior change (SBC) programming implemented by Breakthrough ACTION in Nigeria, comparing an integrated SBC program in Kebbi and Sokoto states with a malaria-only SBC program in Zamfara state. Using these results on impact, a cost-effectiveness analysis will determine which approach is more cost-effective in achieving improvements in health. This report presents estimated costs for the initial stage of the project, from April 2018 through December 2019, in the three northern states where the study is being conducted.

Lindenwood Digest, September 1, 2021, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

A Journey Of Success: Italy’S Welcoming Of Jeep Into The Fiat Family, Madison Griffin

Symposium of Student Scholars

The following Theory Application Paper examined the unique cultural acquisition of Jeep by the Italian automotive giant Fabbrica Italiana Automobili Torino (FIAT) Chrysler Automobiles. The CELM cultural analysis model (Gao, 2013) was used to examine the culture, business environment, consumer lifestyle and mentality that allowed an “All-American” vehicle to find a new home in the Italian market. The use of the CELM model gives an in depth look at the culture of Italian business practices and what drives Italian consumers to participate in the market. The ultimate purpose of this research was to acquire the knowledge of successful tactics used …

Examining The Relationship Between African-Americans And Their Physicians, Genesis Weever

Symposium of Student Scholars

For years, there has been a bad history amongst the relationship between African-Americans and their fellow medical institutions. Many African-Americans do not believe that medical professionals have their best interest at heart. Oftentimes, their white counterparts may receive better care, even when they have the same condition. Many African-Americans may even face barriers that their white counterparts will not experience, and will be denied access to healthcare. This results in more deaths and critical illnesses of African-Americans. In order to discover the underlying problem and a possible solution, a review of the literature was initiated. Using a literature matrix and …

Spartan Daily, August 31, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 5

Using Visual Storytelling To Design Solutions-Based Approaches To Homelessness, Peggy Peattie

Dissertations

Despite millions of dollars spent over several decades on assistance programs, the nation’s homeless population has increased for the last four years in a row. The number of people reporting as homeless for the first time doubled in San Diego between June 2019 and June 2020. Trying to impose a one-size-fits-all model of care on a population comprised of unique individuals has resulted in many homeless opting for the street rather than subjugating themselves to rules they feel do not treat them with respect and dignity. Yet, the perspectives of homeless individuals are excluded from decision-making dialogue around policies and …

Dilip Kumar: An Auteur Actor, Sharaf Rehman

Communication Faculty Publications and Presentations

Dilip Kumar był chwalony za wysublimowane prowadzenie dialogów, opanowaną gestykulację oraz za wyważone i kontrolowane wyrażanie emocji zarówno w opowieściach tragicznych, jak też w beztroskich komediach. Jego debiut w 1944 w Jwar Bhata (Odpływy i przypływy) spotkał się z niezbyt pochlebnymi recenzjami. Podobnie było z kolejnymi trzema filmami, aż do filmu Jugnu (Świetlik) z 1948 roku, który przyniósł mu uznanie i sukces. W przeciwieństwie do swoich rówieśników, jak Raj Kapoor iDev Anand, którzy napędzali kariery, uruchamiając własne firmy produkcyjne, Dilip Kumar polegał na swoim talencie, unikalnym podejściu do charakteryzacji i zaangażowaniu w projekty, których się podjął. …

The Use Of Information Dissemination To Reflect Altruism Of Corporate Social Responsibility Projects In Ghana., Jonny Kwasi Owusu-Achaw, Philip Kwaku Kankam

Library Philosophy and Practice (e-journal)

It is evident from literature that organisations embark on Corporate Social Responsibility as a philanthropic approach and initiative to give back to society. In Ghana, Multi-National Companies (MNCs) such as Mobile Telecommunication Network (MTN) employ information dissemination techniques and processes to broadcast these projects to the public in a manner that reflect altruism. This study looked into MTN Ghana’s CSR `project at Akim Asafo Senior High School (SHS) to ascertain whether the altruism portrayed to the public via information dissemination of CSR projects reflect reality or mere publicity. Twenty (20) participants were sampled through the use of purposive and convenience …

Justin Coby Taking Over As Director Of Cedar Care Village Pharmacy, Mark D. Weinstein

News Releases

Now, after nearly two decades of experience in pharmacies and clinics, Coby will start as director of Cedar Care Village Pharmacy, the teaching pharmacy associated with Cedarville University’s School of Pharmacy. Coby will take over from Dr. Thad Franz, who is vice chair of experiential programs and associate professor of pharmacy practice at Cedarville. He will continue in his teaching role at Cedarville.

The Guardian, Week Of August 30, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of August 30, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Mitigate Negative Effects In Spillover Crises, Jun Zhang

Dissertations - ALL

When two brands are perceived as closely associated with each other due to industry membership, negative perceptions of and emotions towards the brand in crisis may transfer to another brand, known as negative spillover effects. Negative spillover effects of one brand's crisis can often lead to undeserved losses in financial returns and reputation for the entire industry or rival brands within the same industry. Spillover crises have been empirically documented among various inter-organizational relationships. However, despite the importance of understanding when a spillover crisis occurs and how to manage it, research in crisis communications has paid relatively little attention to …

Sexual Consent On Social Media: How College Students' Exposure To Sexualized And Party-Related Content On Social Media Relates To Their Sexual Consent Beliefs, Attitudes, And Intentions, Andrea Marie Smith

Dissertations - ALL

Sexual assault remains a prevalent issue on college campuses across the United States. Significant research has argued that to reduce the sexual assault rates on college campuses, it is vital to understand the cultural and contextual factors that may affect sexual consent communication between college students. One of these important contextual factors is social media. Social media are a persuasive and influential part of a college student's daily life, especially when it comes to creating and sustaining relationships with others. The purpose of this dissertation was to understand how college students may use social media to interpret a person's willingness …

Cancel Culture's Impact On Brand Reputation, Jacqueline Odalys Barraza

Theses - ALL

Cancel culture is becoming a relevant topic for public relations practitioners because of its negative impact on brand reputation. When brands do or support a wrongful action, consumers involved in cancel culture will use this as a reason to boycott a brand. This thesis aims to answer four research questions: (1) What are some key social media trends for brands that encounter cancel culture, (2) How do audiences, who engage in cancel culture, respond to brands that face cancel culture, (3) What do consumers' emotional responses tell us about their relationship with the brand, and (4) What can brands learn …

Relationship Between Gmdss Modernization And E-Navigation Strategy, Yijun Liu

Maritime Safety & Environment Management Dissertations (Dalian)

No abstract provided.

Effectiveness Of Campus Health Communications In Engaging International Students, Malavika Randive

Theses - ALL

This study explored the levels of interaction from international students through the utilization of health and wellness resources at the Barnes Center at The Arch. This study focuses on establishing which service topics are most utilized and which are least utilized, as well as the channels of communications through which international students have found or interacted with information about these services and topics. The five topics and services that this study explored are as follows: Mental Health, Sexual Health & Safety, Alcohol & Drug Awareness, Healthcare, and Recreation. This study found that Healthcare and Recreation had the highest levels of …

“It’S Like 1998 Again”: Why Parents Still Refuse And Delay Vaccines, Jiana L. Ugale, Heather Spielvogle, Christine Spina, Cathryn Perreira, Ben Katz, Barbara Pahud, Phd Amanda F. Dempsey Md, Jeffrey D. Robinson Phd, Kathleen Garrett Ma, Mph Sean T. O’Leary Md, Mph Douglas J. Opel Md

Communication Faculty Publications and Presentations

We conducted a qualitative study from 2018 to 2019 to update the reasons why US parents’ refuse or delay vaccines. Four focus groups and 4 semi-structured interviews involving 33 primary care pediatric providers were conducted in Washington and Colorado. A thematic analysis was conducted to identify themes related to reasons for parental refusal or delay. Five predominant themes were identified: (1) vaccine safety, (2) relative influence of information sources, decision-makers, and timing, (3) low perceived risk of contracting vaccine-preventable disease, (4) lack of trust, and (5) religious objection. Vaccine safety was the theme mentioned most frequently by providers (N = …

"This Ain't Dances With Salmon": Native American Tropes In Dime Novels And Western Film Referencing Dances With Wolves, Jennifer K. Melton

Communication Theses

Too many White Savior films are causing a loss in translation from Brown and Black people to tell their stories. Hollywood was built on systemic racism, much like the United States; however, beginning in the early 1900s was when Hollywood became a prominent film industry, it allowed Jay Silverheels and Stepin Fetchit to portray their race of character. Before Hollywood there were dime novels and Western shows, which at times did not portray these races in favorable light. Hollywood, dime novels, and Western shows from the era of Buffalo Bill are the reasons why there is White saviorism, even in …

Impact Of Ott Giants Onn Video Entertainment Preferences Of Indian Young Adults: A Before And After Study, Honey Rao

Theses - ALL

Despite having multiple platforms on both TV and OTT the motives behind the choice of video entertainment of young adults of India were unknown. There are many studies that talk about cord cutting internationally but very few focus on Indian audiences. Building upon the popularity of OTT and viewing it with diffusion of Innovation and Uses & Gratifications the present study aimed to understand the motives and preferences of young adults for video entertainment. It also aimed to know the differences in the choices and reason behind those choices of participants before and after the release of Indian content on …

How The Covid-19 Pandemic Shifted Follower Connections Through Virtual Events And Engagement: A Study Of Parasocial Relationships Between Music Artists And Followers, Syrine Bougatef

Theses - ALL

This thesis explores how the COVID-19 pandemic forced a shift in the way parasocial relationships between music artists and their followers are created and maintained on social media platforms. Previous literature on the phenomenon of parasocial interactions advancing into parasocial relationships was discussed and analyzed as foundation for the research. The researcher conducted an online survey questionnaire and a social listening content analysis to study participants' behavior prior and during the pandemic, and how this affected participants' parasocial relationships with the music artists that they follow on the social media platforms that they use. The goal of this thesis was …

Workplace Readiness For Communication Media, Joanna Burkhardt

Library Impact Statements

No abstract provided.

Spartan Daily, August 26, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 157, Issue 4

Dr. Michael Mckay: “I Should Be Dead”, Mark D. Weinstein

News Releases

The fact that Dr. Michael McKay, assistant professor of biblical theology, is teaching at Cedarville this fall is a miracle. By his own account, he shouldn’t even be here.

Ouachita Baptist University To Launch New Master Of Education Degree In Curriculum And Instruction In January 2022, Kiki Schleiff Cherry, Ouachita News Bureau

Press Releases

Ouachita Baptist University will launch a new Master of Education degree in curriculum and instruction in January 2022. The 12-month program, designed to help teachers enhance skills and increase earning potential, prepares educators to become curriculum specialists and instructional coordinators as well as grow their skills in the classroom.

“This program is for every teacher with a heart for students,” explained Dr. Gail Hughes, director of graduate studies in education. “In addition to designing effective curriculum for diverse students, we’ll look at current issues in culture, discuss how to approach them in the classroom and reflect on how faith guides …

Parental Incarceration And The Costly Effects On Their Children, Briana Rae Zocher

Master of Arts in Criminal Justice Leadership

The purpose of this project is to bring awareness to the silent victims associated with parental incarceration – their children. Throughout this project, the focus will be aimed towards promoting the education of the effects of parental incarceration and the impact it has on their children in a variety of compacities and how those settings influence incarceration amongst children of incarcerated parents. In addition, this paper will discuss parental incarceration in three different lens views: administrative, ethical, and legal. First, the administrative lens pertaining to leadership and evolution to successful leadership, especially the critical component of crisis communication strategy. Second, …