Digital Commons Network^™

Thinking Pink? Consumer Reactions To Pink Ribbons And Vague Messages In Advertising, Kim Bartel Sheehan, Kati Tusinski Berg

College of Communication Faculty Research and Publications

Many brands partner with causes in their advertising campaigns. Consumers appreciate that the brands they purchase participate in activities that contribute to a society’s well-being. This study uses copy-testing techniques to evaluate the number and types of thoughts and brand attitudes in the presence and absence of cause-related messages. Individuals saw an ad for one of two products. None of the ads stated the brand’s financial support to the cause, which is representative of many messages today. People viewing the Dansko ads with the pink ribbon generated significantly fewer thoughts than those viewing the ad without the pink ribbon. For …

The Cauldron, 2015, Issue 14, Elissa L. Tennant, Abraham Kurp, Abby Burton, Morgan E. Elswick

The Cauldron Archives

The Cauldron issue 14 covers Engineering students senior proposals, MSA fundraiser for Syrian refugees, students voice concerns to President Berkman, Berkman hosts annual holiday reception, November crime watch, CSU Vikings start new era at Quicken Loans Arena, Browns season over, Rule 5 Draft may hurt Tribe, Winter break checklist, must-see holiday performances, senior project collab, "A Head Full of Dreams" album review, best and brightest albums of 2015, "Victor Frankenstein" review, "Creed" review, misconceptions about Planned Parenthood, praying for Paris, disadvantages of taking the bus to class.

Chimes: December 4, 2015, Calvin College

Chimes

Calvin launches college-wide effort to increase student retention by Josh Parks

Women's soccer: NCAA success by Mark Peless

"We Stand Together": Calvin shows solidarity against racism by Bethany Cok

Calvin ranked second for number of students studying abroad by Alicia De Jong

Open ocean fish display impressive biological cloacking by Natasha Strydhorst

Heartside gallery continues to grow by Saraphina Sefcik

Pope Francis visits Kenta, Uganda, and the Central Republic by Eckhart Chan

Preferential Methods Used By Celcis Students To Enhance Conversational Skills., Karina Mariadas

Honors Theses

Conversational skills are something that can be improved over time. For new language learners, conversing in English can be difficult. Therefore, the purpose of this study is to determine the preferential methods to enhance conversational skills used by students from the Center for English Language and Culture for International Students (CELCIS) at Western Michigan University. The study was conducted using a survey questionnaire consisting of 7 parts. The conversation improvement methods that were addressed in the survey included: print, audio-visual, electronic devices/technology, face-to-face conversations and games. 112 students, 35 females, 75 males and 2 unknowns, participated in the survey during …

The Antelope, University Of Nebraska At Kearney

The Antelope

No abstract provided.

Volunteer Yearbook 2015, Centracare Health

Volunteer Yearbook

• Volunteer Auxiliary Board/Junior Volunteer Auxiliary Council pg. 1
• Volunteer Awards pg. 2-5
• Areas of Service pg. 6-11
• Volunteer Program Summary 12-13 pg.
• Summary of Operations St. Cloud Hospital Volunteer Auxiliary pg. 14
• Projects Funded pg. 15
• Ways to Give pg. 16
• Shop for a Cause pg. 17
• Featured Projects pg. 17-19
• Volunteer Snapshots pg. 20-21
• Milestones of Service pg. 22-24
• Volunteer Supervisors pg. 25

Teaching About The Muxes In The United States: Cultural Construct Gender Identity, And Transgression In The 21st Century, Nohora V. Cardona Núñez Ph.D.

Cultural Encounters, Conflicts, and Resolutions

This study focuses on the manner in which gender identities challenge heteronormativity and are understood as a way to interpret the sexed body through culture in the documentary Muxes: auténticas, intrépidas, buscadoras del peligro (2005), directed by Mexican filmmaker Alejandra Islas Caro. In the context of a Gender Issues in Latin America course taught in a North American university, we explored how certain theories by thinkers such as Simone de Beauvoir, Pierre Bourdieu, and Judith Butler, among others, contend that sexual preference, gender orientation, and sexuality, can be built as a cultural constructs, contrary to popular beliefs on the subject. …

Reactions Of The Transgender Community Regarding Media Representation, Chani Wellborn

Communication Theses - Archive

Lesbian, gay, bisexual, and transgender (LGBT) issues have increasingly been focused on in society and also in communication media research. However, academic studies focusing on transgender reactions to recent representation developments of their community in the media world have not been done. The researcher conducted one-on-one interviews with those identifying as male to female (MtF) transgender in order to study their reactions to media coverage of the transgender community. Cultural studies and communication theories, as well as transgender and trans-identity theories provided a theoretical structure and basis for developing the study and interview questions. Qualitative methodology using an inductive grounded …

Motherhood As Contested Ideological Terrain: Essentialist And Queer Discourses Of Motherhood At Play In Female–Female Co-Mothers’ Talk, Elizabeth A. Suter, Leah M. Seurer, Stephanie Webb, Brian Grewe Jr., Jody Koenig Kellas

Department of Communication Studies: Faculty Publications

Framed by relational dialectics theory (Baxter), this investigation considered the meaning(s) of motherhood in female–female co-motherhood. Analysis identified two competing discourses: (1) discourse of essential motherhood (DEM) and (2) discourse of queer motherhood (DQM). Speakers’ invocation of the DEM reinscribes the mainstream US cultural discourse that children can have only one authentic (i.e., biological) mother, whereas invocation of the DQM denaturalizes the DEM’s presumptions of authentic motherhood as biological, interrupts monomaternalism, destabilizes the patriarch, and troubles the equation of biological with moral motherhood. Whereas interpenetrations of the DEM and DQM were typically sites of adversarial discursive struggle, in a few …

How Do Politicians Use Facebook? An Applied Social Observatory, Simon Caton, Margeret A. Hall, Christof Weinhardt

Interdisciplinary Informatics Faculty Publications

In the age of the digital generation, written public data is ubiquitous and acts as an outlet for today’s society. Platforms like Facebook, Twitter, Google+ and LinkedIn have profoundly changed how we communicate and interact. They have enabled the establishment of and participation in digital communities as well as the representation, documentation and exploration of social behaviours, and had a disruptive effect on how we use the Internet. Such digital communications present scholars with a novel way to detect, observe, analyse and understand online communities over time. This article presents the formalization of a Social Observatory: a low latency method …

A Descriptive Case Study Of Individuals With Presumed Ocular Histoplasmosis Syndrome Utilizing A Facebook Support Group, Lisa Aimee Thompson

Graduate Theses and Dissertations

This dissertation describes the experiences of people diagnosed with presumed ocular histoplasmosis syndrome as they participate in an online peer-support group on Facebook. This is a descriptive case study of factors related to adjustment, treatment, emotional distress, access to services, and online peer support. Participants were interviewed and observed, and documents were collected to describe this phenomenon.

The Color Of The Year: A Textual Analysis Of Pantone’S Color Communication Techniques Through The Application Of Barthes’ Semiotic, Kyung Lee

Masters Theses

This research analyzes the content of Pantone’s color of the year in 2000, 2002, 2009, 2014 and 2015 utilizing Barthes’ semiological system from a communication perspective. This study scrutinizes the announcement of Pantone’s color of the year as well as its color story to discover the purpose and the effectiveness of the verbalized nomination. The result reveals the significance of the semantic nature, which directs individuals’ viewpoint and creates a new connotation to alter their preconception. Also, Pantone’s color of 2014, Radiant Orchid, verified that the consolidation of the visual image and verbal content can maximize the influences that the …

The War On Drugs: An Analysis Of The Rhetoric According To Richard Weaver’S Theory Of Ultimate Terms, Cristina Peniche

Masters Theses

The language associated with President Nixon’s ‘war on drugs’ has sparked considerable debate in the political struggle against narcotics' abuse and crime, as well as within scholarly research. There is a language associated with the debate and it reflects the primary considerations of policy makers- economics, criminal behavior, and morality. The present study discusses these qualities as well as the rhetorical ideas of Richard Weaver, specifically his theory of ultimate terms. Then, discussions within research show the discontent that scholars bear towards narcotics'-related language. Specifically, there is concern that the rhetoric may stigmatize certain populations and hinder better outcomes. As …

Consumer Assessment Of New Creative Products Across China And The United States, Eva Teruzzi

Creative Studies Graduate Student Master's Theses

This cross-cultural research investigates how consumers assess creativity in new products and if their assessment impacts desire to own. Implicit and explicit scale-based measures were tested in China and the U.S. in online consumer samples and were positively correlated. Novelty, affect and importance dimensions of creative products were tested through Horn and Salvendy’s (2006, 2009) Product Creativity Measurement (PCM) scale. Findings point to a different role of novelty in determining desirability of creative new products across-cultures.In fact, novelty and affect are key to explain desire to own in China, while affect and importance are the drivers in the U.S. Affect, …

Protecting Professional Football: A Case Study Of Crisis Communication Tactics Demonstrated During The Concussion Crisis By The National Football League And The Introduction Of Cultural Ingrainment As A Component In Crisis Communications Models, Jordan Todd Mower

Theses and Dissertations

This research analyzes the crisis communications tactics employed by the National Football League at key points during the concussion crisis in relation to strategies recommended by models based on image restoration theory and situational crisis communications theory. The discrepancies between the NFL's tactics and recommended situational tactics, viewed in light of the financial and market increases for the league over the duration of the crisis, show the need for an additional component in accepted crisis communications models. Cultural ingrainment is posited as a component to be added to present models as a mitigating factor of organizational harm in cases of …

"She Just Wanted To Get With An Athlete": The Effects Of Race And Status On The Public's Perception Of Guilt In Sexual Assault Cases, Katie Barnes

All Theses

This thesis explored the effects of race and athlete status on the public’s perceptions of guilt in sexual assault cases. It investigated how race and athlete status of a man accused of sexually assaulting a woman affected the perceived believability of the accuser and the perceived severity of the crime. It also explored the correlation between perceived guilt and rape myth acceptance. The results of this thesis did not directly support the hypotheses but hypothesis 4 was significant in suggesting that participants who gave any of the accused a lower guilt rating had higher levels of rape myth acceptance. The …

Reject Or Redemptive Fathers? A Content Analysis Of Father Portrayals In Top Box Office Family Films, Cassidy Jo Wadsworth

Theses and Dissertations

More research is needed to fully understand the way in which parents, particularly fathers, are portrayed in family films and the effects those portrayals might have. Viewers, particularly parents, need to understand how the material their children view presents reality and how it may shape their children's perspectives of the real world, particularly where the family unit and parenting role are concerned. By exploring these portrayals through the lens of Cultivation Theory, this study sought to answer this overarching question: How are fathers portrayed in family films as opposed to television? This quantitative study explores the top twenty films from …

The Prospector, December 1, 2015, Utep Student Publications

The Prospector

Headline: Graduation Issue 2015

Effective Listening Project: A Constructivist Activity, Nanette Johnson-Curiskis

Communication and Theater Association of Minnesota Journal

Constructivist learning allows learners to synthesize and understand new ideas and concepts based on their own current and past knowledge and experiences. This paper describes the constructivist philosophy of learning. The constructivist teaching and learning model is applied to a unit used in an effective listening course or a class with a unit in listening. Students construct a listening campaign demonstrating the importance of effective listening for a target audience.

Chimes: November 20, 2015, Calvin College

Chimes

Students react to Paris attacks by Marisa Heule

"Macabre" impresses with haunting displays of art by Anna Delph

Calvin tied with Hope in flu vaccine challenge by Amelia Sterenberg

Symposium hosts Calvin professor by Alicia De Jong

Financial seminar trains students by Juliana Ludema

Student bands draw crowd by Deanna Geelhood

3D printing produces Disney-inspired prosthetics by Kelsey Powers

Women's basketball opens season with pair of wins by Anna Gernant

Ua12/2/1 College Heights Herald, Vol. 91, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Mayo, Marcel. Student Government Association Supports Vaccination Requirement
• Harney, Lashana. Friends Reflect on Time Spent With Shanece Sullvian – Suicide
• Sullivan, Tommy. Associate Vice President of Research Set to Retire – Blaine Ferrell
• Kast, Monica. University Libraries Prepare for New System
• Editorial Cartoon Pearce-Ford Tower Remembers Shanece Sullivan
• Winstead, John. Take Time to Grieve After This Week’s Events – Terrorism, Suicide
• Profumo, Morgan. Join the Fight to End Alzheimer’s Disease
• Moore, Brittiny. Former Professor to Present Memoir – Molly McCaffrey, Adoption
• Wright, Samantha. Building Blocks – Minecraft, Autism, Christina …

V. 83, Issue 8, November 19, 2015

Archway (1946-2020)

No abstract provided.

The Future Of Farming In Capable And Small Hands: The Young Farmer’S Movement In Waterloo Region 1907-1924, Morgan Williams

Laurier Undergraduate Journal of the Arts

No abstract provided.

Spartan Daily, November 18, 2015, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 145, Issue 35

The Antelope, University Of Nebraska At Kearney

The Antelope

No abstract provided.

The Guardian, November 18, 2015, Wright State University Student Body

The Guardian Student Newspaper

Sixteen page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

The Cauldron, 2015, Issue 12, Elissa L. Tennant, Abraham Kurp, Abby Burton, Morgan E. Elswick

The Cauldron Archives

Issue 12 of The Cauldron discussed cheap places to go around Cleveland, "safe places" around CSU, an engagement program, Delta Zeta's creation, Men's soccer end of season, CSU running club, CSU club hockey, a diversity fashion show, "Halo 5" review, "Peanuts" movie review, reviews of Beach Slang and Ellie Goulding, a review on Bourbon Street Barrel Room, and opinions on Starbucks Christmas, the World Health Organization's facts about red meat, and love.

Communiqué, November 16, 2015, Lindenwood University

Communiqué

The Communiqué was the faculty/staff newsletter for Lindenwood University/College from 1982 to 2016.

The Cauldron, 2015, Issue 11, Elissa L. Tennant, Abraham Kurp, Abby Burton, Morgan E. Elswick

The Cauldron Archives

Issue 11 of The Cauldron focused on No shave-November, a science conference, CSU MBA program, CABsino, women's basketball preseason opener, women's fencing, online fantasy football leagues, Bobby Coyne, Paula Poundstone, New Politics, reviews on “A Gentleman’s Guide to Love & Murder” and "Ubu Roi", reviews on "Undertale" and "Burnt", and opinions on college 101, government participation, adopting pets, and images of weight.

So You Think You Can Model? A Guide To Building And Evaluating Archaeological Simulation Models Of Dispersals, Iza Romanowska

Human Biology Open Access Pre-Prints

With the current surge of simulation studies in archaeology there is a growing concern for the lack of engagement and feedback between modellers and domain specialists. To facilitate this dialogue I present a compact guide to the simulation modelling process applied to a common research topic and the focus of this special issue of Human Biology—human dispersals. The process of developing a simulation is divided into nine steps grouped in three phases. The conceptual phase consists of identifying research questions (step 1) and finding the most suitable method (step 2), designing the general framework and the resolution of the …