Digital Commons Network^™

Bad Bunny’S Super Bowl Performance Generated 892.8% More Social Media Mentions Than Kid Rock’S Halftime Show With Triple The Search Interest, Jin-A Choi, Bond Benton, Yi Lou

College of Communication and Media Scholarship and Creative Works

A study from Montclair State University faculty in the Joetta Di Bella and Fred C. Sautter III Center for Strategic Communication in the College of Communication and Media analyzed social media reaction to the NFL’s Super Bowl halftime show featuring Bad Bunny and Turning Point USA’s “All-American Halftime Show” featuring Kid Rock. Results suggest significantly higher interest online in Bad Bunny’s performance. Highlights from the study include 892.8% more posts on X about Bad Bunny’s halftime show performance with a 963.6% higher number of posts throughout Super Bowl Sunday. Additionally, there was triple the amount of search interest for “Bad …

Social Media And Public Opinion In Times Of Conflict: How Arab Social Media Impacted International Perspectives On The Gaza War, Mariam Rizk

Theses and Dissertations

This exploratory study examines how Arab social media content creators impacted the international public perception of the 2023 Gaza war through English-language content. The research is conducted through semi-structured interviews with 19 participants: 4 Arab social media content creators and 15 English-speaking university students (13 American citizens and 2 international students studying in American universities). Through these semi-structured qualitative interviews, the research investigates the agenda-setting capabilities of social media during conflicts and identifies effective cross-cultural communication strategies. The study employed purposive sampling with snowball technique, targeting content creators with established social media presence (37,000-426,000 Instagram followers) and university students who …

The Material Condition: A Practice Theory-Oriented Infrastructural Turn To The Ethics Of Human-Ai Communication, Anne Mollen, Sigrid Kannengießer

Human-Machine Communication

This paper calls for an infrastructural turn in human–AI communication, centered on the materiality of generative AI. We argue that a nuanced understanding of ethical implications of generative AI necessitates examining the socio-technical infrastructures that constitute these systems. These infrastructures encompass not only technological artifacts but also human actors (developers, users, data subjects, etc.) and their practices as well as social contexts in designing, developing, implementing, and maintaining AI. Therefore, we propose to adopt a practice theory approach, to analyze how ethical concerns materialize within these infrastructures. This perspective reveals how infrastructures are contested spaces in global production chains, highlighting …

Whole Earth Machines: Human-Machine Communication For A Green Transition, Klaus Bruhn Jensen

Human-Machine Communication

The climate crisis of the 21st century represents an existential risk to humanity and biodiversity, posing essential questions of how communication may serve to coordinate mitigation of and adaptation to climate change. One recent response has been massive investments by governments and corporations in systems providing feedback on the state of Earth— Whole Earth Machines (WEMs). For human-machine communication (HMC) studies, WEMs invite sustained engagement with communication infrastructures as a key constituent of research agendas, beyond the interface encounters at the center of many HMC studies to date. The article presents a conceptualization and operationalization of WEMs as critical infrastructures …

Critical Design And The Robotic Imaginary: Design Criticism And Critical Robots, Jörgen Behrendtz

The Journal of Sociotechnical Critique

This paper brings critical design and design criticism to critical robot studies. Critical design can be described as an umbrella term for approaches making use of speculative designs to highlight and challenge narrow assumptions, preconceptions or even taken-for-granted truths about the role products play (in a wide sense) in everyday life. Design criticism refers to a reasoned procedure that investigates emancipatory and/or limiting potentials of designs, theorizes the roles of affordances, materials and embodied perception as epistemological resources in media interaction, and clarifies connections between specific design choices and their associated experiential qualities, seductive powers, ideological underpinnings, material operations, and …

Strategi Personal Branding Youtuber Asian Survivor Dalam Membangun Motivasi Donasi: Studi Analisis Konten Video Youtube, Muhammad Sulthon Asykur, Hasyim Asyari

Jurnal Administrasi Bisnis Terapan

ABSTRACT

Content creators face significant challenges in maintaining audience engagement and social relevance amidst dynamic platform algorithms. This study analyzes YouTuber Asian Survivor's personal branding strategy in building authenticity, engagement, and audience donation motivation using a mixed-methods approach. Quantitative analysis employed t-tests and binary logistic regression on 101 videos, while qualitative analysis was conducted through in-depth interviews and observation. Results indicate that neither vulnerable nor inspiring narrative types significantly differentiate engagement levels; however, videos that successfully raised donations exhibited significantly higher engagement rates. Regression analysis proved that an increase in engagement rate raises donation probability by 2.5 times. Qualitative findings …

Discourse Markers In Conflict Management: A Literature Review, Erica W. Martin, Krystle L. Hunter

Peace and Conflict Studies Journal Conference

Discourse Markers in Conflict Management: A Literature Review

Discourse markers, often seen as fillers in conversation, are important for managing interpersonal conflicts. This literature review aims to show how these markers influence conflict dynamics, with implications for promoting peace and strengthening community relationships. By combining research from linguistics, communication studies, and conflict resolution, the review looks at how discourse markers function during three phases of conflict: initiation, escalation, and de-escalation. The authors aim to improve both theoretical understanding and practical approaches to engaging constructively in conflicts, enhancing cohesion within global and local communities through better communication.

Using a qualitative synthesis …

Embodying Design Justice: A Peace Education Framework To Strengthen Relationships, Foster Trust And Build Community, Michelle Helman

Peace and Conflict Studies Journal Conference

BACKGROUND

Groups working toward creating peace and equity often focus on external innovation without addressing internal culture shifts necessary to navigate change and achieve their goals. Michelle’s doctoral research and practice address this challenge through a design research study and peace innovation project focused on organizational culture transformation through a design justice framework. Findings suggest that interweaving the framework with storytelling, arts, and embodiment practices are key to support people in navigating change processes to strengthen relationships, foster trust, and build community.

ABOUT

The workshop offers an applied learning experience for participants to explore the concepts of design and innovation …

La Créativité Et Ses Fonctions Sociales Face À L’Usage De L’Ia Générative, Caroline Rossi, Perrine Schumacher

Al-Kīmiyā

This article asks whether creativity will still be a key skill for translators in the future, as we move towards ubiquitous and more diversified uses of generative AI. The focus is primarily on creativity in translation. Instead, creativity is here conceptualised as a soft skill, crucially linked with a number of social functions. We hypothesise that if the development of creative skills is linked to technical skills and accompanied by critical reflection on the latter, it could be one of the cornerstones of training programmes aimed at future proofing translators faced with rapidly changing professional environments.
The research presented here …

Livestreaming A Doitocracy: Platform-Jumping Participatory Practices In Modular Synthesis Gear Cultures, Eliot Bates

Publications and Research

Earth Modular Society (EMS) is a cross-platform community dedicated to live hardware modular synthesis, with their primary efforts going into a 24/7 modular “radio station” that livestreams on Twitch and YouTube, and a supporting Discord chat server. Although part of the broader modular synthesis gear culture (a large-scale social formation that coalesces around specific classes of fetishized technical objects), EMS represents a new development in gear cultures as it foregrounds live performance and minimizes the accrual of status via conspicuous consumption. The normative governance structures of platform-specific gear culture communities preclude all but one or a handful of users from …

“I’M A Figure-Outer!”: Connecting Through Self-Narratives Of Competence In A Community Of Literacy-Learners, Mckenzie Weddle-Coats

Doctoral Dissertations

This dissertation applies qualitative methods through intrinsic case study design to explore how one emerging literacy learner’s self-narrative of literacy competence manifested in a literacy-learning community. Drawing on multiple data collection and analysis methods, this dissertation investigates how a school-aged child with a history of literacy struggles used her self-narrative statements to position her identity within a 6-week summer literacy project. Findings revealed that the participant used self-narrative statements strategically to carry out different connecting mechanisms for the purposes of demonstrating competence or saving face in literacy contexts, ultimately demonstrating her prioritization of connection. The child’s orientation towards connection is …

“She Was My Egg Donor, Not My Mom”: Using Attribution Theory To Understand How Adult Daughters Manage Their Low-Quality Daughter-Mother Relationship, Denise Alonso-Pecora, Crystal Nguyen, Jennifer L. Bevan, Michelle Miller-Day, Allison Alford

Communication Faculty Articles and Research

This study employs attribution theory to examine how adult daughters from low-income backgrounds perceive and manage low-quality daughter-mother relationships. Using in-depth interviews and flexible coding, we analyzed how daughters (n = 42) attribute locus, responsibility, specificity, and stability. Daughters often located control internally within their mothers, citing enduring traits as sources of conflict while noting external influences such as trauma or substance abuse. Responsibility was frequently self-assumed despite blaming mothers, positioning attribution as a means of asserting agency. Many saw their relationships as uniquely difficult and consistent, reinforcing perceptions of stability and specificity. Our study extends attribution theory to …

“No Ifs, Ands, Or Butts”: Analyzing Race And Gender In Sex And The City Through Black Feminist Theory, Daniella Orias

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

This article analyzes Season 3, Episode 5 of Sex and the City, “No Ifs, Ands, or Butts,” through the lens of Black feminist theory. It investigates how race and gender are constructed, stereotyped, and selectively represented within the episode’s narrative. The analysis focuses on two Black characters who were featured only in one episode of the series, Adeena and Chivon, and examines how the show portrays harmful stereotypes such as the angry Black woman (Adeena) and sexualized Black male (Chivon) in the episode. These limited and harmful representations are further scrutinized by the fact that the show is often …

Peran United In Diversity (Uid) Sebagai Ngo Dalam Mewujudkan Sdgs 17: Partnerships For The Goals Melalui Kolaborasi Lintas Sektor Di Indonesia, Tamara Ibra Nina Hidayat, Anak Agung Ayu Intan Parameswari

Jurnal Sosial Humaniora Terapan

Penelitian ini menganalisis peran United in Diversity (UID) sebagai organisasi non-pemerintah (NGO) dalam memperkuat kemitraan multi-pihak untuk mendukung implementasi Sustainable Development Goal (SDG) 17: Partnerships for the Goals di Indonesia. Menggunakan pendekatan kualitatif deskriptif, penelitian ini menelaah bagaimana UID berfungsi sebagai platform kolaborasi yang menghubungkan pemerintah, sektor swasta, akademisi, masyarakat sipil, serta mitra internasional dalam mendorong agenda pembangunan berkelanjutan. Hasil penelitian menunjukkan bahwa UID berperan sebagai fasilitator utama kemitraan lintas sektor melalui inisiatif seperti Tri Hita Karana (THK) Forum, yang pada tahun 2022 berhasil memobilisasi estimasi komitmen blended finance lebih dari USD 30 miliar untuk proyek-proyek yang terkait dengan berbagai …

Digital Influencer Sebagai Faktor Pembentuk Brand Awareness Produk Time Phoria Di Kalangan Generasi Z, Maura Najwa Maitsa, Hudi Santoso, Enden Darjatul Ulya, Rici Tri Harpin Pranata

Jurnal Sosial Humaniora Terapan

Digital influencers play an important role in building brand awareness among Generation Z through digital marketing communication. This study aims to analyze the characteristics of digital influencers, including credibility, expertise, and attractiveness, as factors shaping brand awareness of the beauty product Time Phoria among Generation Z who consume content on the TikTok platform. The study adopts a descriptive quantitative approach using a survey of 100 respondents who met the research criteria. The results show that credibility, expertise, and attractiveness of digital influencers contribute positively and significantly to brand awareness, with credibility identified as the most dominant factor. These findings highlight …

Brute Force Branding: Variations & Repetitions Of The Almighty Dollar Banknote, Rui-Long Monico

Artl@s Bulletin

Abstract: This paper examines the U.S. dollar as a global brand and mythic icon, revealing how its stable aesthetic asserts dominance and infiltrates daily life. Through visual analysis and global comparison, it shows how banknotes are battlegrounds where art, identity, and geopolitics collide—currency as a weapon of soft power and cultural hegemony. The dollar’s visual inertia—ritualized, repeated, reappropriated—cements its supremacy as a symbolic force, where repetition enforces authority and variation sparks both resistance and conformity. Banknotes emerge as tools of statecraft and vessels of collective memory, as reflected in the author’s bespoke creation accompanying this study.

Résumé: Cet article analyse …

One Young World: #Togetherapart (Podcast Review), Talia Agee

Rushton Journal of Undergraduate Humanities Research

A podcast review of the podcast #TogetherApart produced by the London non-profit One Young World.

Simulated Intimacy, But Real Connection: Perceived Reciprocity And Romantic Closeness Make Otome Fun To Play, Nicholas Bowman, Elena Yifei Zhao

Media Studies - All Scholarship

Otome games offer players the opportunity to form romantic relationships with NPCs. Drawing on Social Exchange Theory, we proposed that, in the context of otome game, reciprocity enhances the sense of romantic closeness with NPCs, which in turn lead to greater enjoyment and appreciation. Survey data from 293 Chinese otome players supported the model, suggesting that at least one of the reasons that otome gaming is so entertaining is that they provide players with relationships that those players engage as if they were authentically social. Descriptive results revealed high reciprocity scores and strong romantic connection with NPCs, which players feeling …

An Eye For An Eye And A Smile For A Smile: Examining Aggressive And Supportive Behavioral Alignment Among Taiwanese Adolescence Who Play Video Games, Nicholas Bowman, Chrissy Cook, Chingching Chang

Media Studies - All Scholarship

The social dynamics of video games, especially those played online, are one of the primary motivators for gaming. Unfortunately, while there are numerous benefits to online gaming, there is also potentially harmful toxic and aggressive behavior. Prior research has investigated toxicity, but most studies rely on convenience samples, typically from WEIRD populations. The current study extends this scholarship with a nationally representative sample of Taiwanese adolescents who are frequent gamers, (a) quantifying their experiences with aggressive and supportive behaviors in games and (b) investigating personological-level variables that might explain reciprocating (referred to as “behavioral alignment”). Key findings were (1) aggressive …

Wei Xiqin’S Evolutionary Plan For Modern China, Nianhong Qiu

Lingnan Theses (MPhil & PhD)

This study examines the thinking, practices, and significance of Wei Xiqin (1882- 1952). Born in Germany and educated in various European countries, Wei was a musician and educator who played an active role in the educational reform of the Republic of China. Wei was equipped with modern European thoughts but held deep reverence for Confucianism and other traditional Chinese classics. Examining this contentious figure in the wake of “Chinese Evolutionism” trend, this study investigates the differences between Wei’s evolution theory and the dominant evolution theory during early 20th-century China. Wei’s evolutionism, which I call a type of “Cyclic Evolution,” implies …

Engaging Polarized Publics In Corporate Social Advocacy, Joon Soo Lim

Media Studies - All Scholarship

No abstract provided.

Nasionalisme Di Era Artificial Intelligence: Scoping Review, Mudita Vidyananda, Angelina Regina Halim, Patricia Irene, Muhammad Firliansyah Maliki, Ivana Suryaprawira, Bonar Hutapea

Jurnal Sosial Humaniora Terapan

This paper aims to map and thematically present the existing literature on the intersection of Artificial Intelligence (AI), identity, and AI Nationalism, following a scoping review approach. A systematic search was conducted across the Scopus, Web of Science, ACM Digital Library, and Google Scholar databases to identify relevant studies. The selected studies, published between 2020-2025, focus on the impact of AI on identity and geopolitics, resulting in six papers included in the final synthesis. The analyzed studies employed various methods, including conceptual, qualitative, quantitative, and mixed-methods approaches. Data extracted from each study included author, publication year, objectives, methodology, and key …

Deconstructing Shifting Narratives: Critical Discourse Analysis Of Terminology Trends In Unfpa’S State Of World Population Reports (1978-2024), Naqib A. Noory

Theses and Dissertations

Rooted in both scholarly inquiry and lived experience in global development, this study explored how language shapes power, inclusion, and representation. It analyzed the evolution of population and development discourse in UNFPA’s State of World Population reports (1978–2024) using Fairclough’s Level 1 Critical Discourse Analysis framework. Giddens’ Structuration Theory provided a broader lens linking linguistic change to the interaction between institutional structures and human agency. A theory-based coding framework, drawing on Malthusian, Senian, Spivakian, and MDG/SDG paradigms, guided the analysis of evolving discourse. Findings revealed a layered narrative: earlier scarcity framings persisted beneath newer development language; rights and empowerment rhetoric …

The Emerging Social Media Water Cooler? Motivations For Reddit Use In A Niche League, Jan Boehmer, Brendan O'Hallarn

Communication & Theatre Arts Faculty Publications

Social media play a key role in sport marketing—with athletes, teams, and leagues directly engaging with their audiences. While Facebook, Instagram, and Twitter have received much attention in the sport marketing and communication literature, research on Reddit is scant. This is particularly noteworthy, as the platform is growing rapidly and promises utility for users with nonmainstream interests to find and engage with each other. This study employs a uses and gratifications approach to investigate how prevalent Reddit use is among fans of the United Football League (UFL), what motivates users to engage with the platform, and whether Reddit use leads …

Confessions From The Barre: Embodying The Impossible Ideal Body Worker, Jessica M. Rick

Faculty Publications - Communications

This autoethnographic manuscript examines how ideal worker norms operate through embodied discipline within commercial fitness culture by tracing my experiences as a plus-size barre instructor. Drawing on feminist autoethnography and organizational communication scholarship, I introduce the concept of the impossible ideal body worker to describe how instructors are simultaneously required as labor yet persistently misaligned with aspirational aesthetics. I analyze how fitness labor demands not only physical competence but aesthetic compliance, emotional regulation, and continual bodily self-surveillance. Structured to mirror the arc of a barre class – from Warmup to Cool Down – the manuscript reveals how organizational power circulates …

Bodies, Bottles, And Emotions: Emotional–Material Tensions In Exclusive Pumping, Jessica M. Rick

Faculty Publications - Communications

Exclusive pumping (i.e., providing breast milk solely via pumping) is increasingly common in the United States, yet remains largely invisible in public discourse. This study uses photo-elicitation interviews to examine how exclusive pumping mothers narrate the emotional and material tensions of their feeding journeys. Participants’ photographs revealed profound pride in sustaining breast milk for their children, alongside frustration at not nursing “naturally.” Participants also documented the substantial responsibilities, financial costs, and emotional labor inherent in exclusive pumping. Despite these challenges, mothers framed their experiences through cultural narratives of intensive and total motherhood, positioning exclusive pumping as a morally and socially …

Talking Black: The Construction Of Blackness In Film, D'Andre M. Person

Undergraduate Honors Thesis Projects

Media, such as film, plays a pivotal role in representing marginalized groups to general audiences. The portrayal of Black people in advertisements, novels, art, and film has perpetuated harmful stereotypes which associate Black men and women with negative traits that justify their marginalization, such as the "Coon" stereotype that frames Black men as lazy or the "Mammy" stereotype that positions Black women as subservient. Stereotypes in film are produced through images, but language plays a vital role in constructing general audiences' understanding of Black people as well. Through a rhetorical analysis of seven films released between 2016 and 2026, I …

Digital Diplomacy And Activism: Sustaining Institutional Legacy Through State-Proxy Discursive Competition In The Aftermath Of The Usaid 2025 Suspension, Maryam Alaa Elprince

Capstone and Graduation Projects

This study examines how the 2025 suspension of the United States Agency for International Development (USAID) transformed the arena of U.S. foreign-aid diplomacy by eliminating the agency’s operational capacity and erasing its digital presence, thereby redistributing discursive authority across a fragmented communicative field. The research aims to determine how diplomacy adapts when a bilateral institution central to American soft power is dismantled through top-down decision, and whether discursive power exercised online can extend institutional relevance and legitimacy beyond structural collapse. Using an interpretivist qualitative design that combines digital-forensic reconstruction, document-based content analysis, and elite interviews  with top ranking officials, the …

The Effects Of Inadequate Training On Knowledge Management Systems: Retention Crisis Of Captains In The United States Army, Lexis R. Grudzinski

Theses and Dissertations

This research explores the relationship between the United States Army’s communication strategy in knowledge management for officers and the desires of captains to continue serving beyond their service obligation. Amidst the current retention crisis (Winkie, 2023) at the captain rank, blame often falls on factors outside of the Army’s control. This research, however, seeks to investigate a factor within the Army’s control and offer workable solutions.

For this research, we will use the common definition of knowledge management (KM): the process of creating, capturing, and organizing knowledge within an organization in a way that improves efficiency. KM includes both explicit …

“We Do Things A Little Different Exactly As You'd Expect Here...": Egocentric Network Structures As Predictors Of Organizational Culture Type, Ray Celeste S. Tanner

Theses and Dissertations--Communication

This dissertation examines organizational culture as an outcome of communication structures by integrating the Competing Values Framework (CVF) with egocentric network analysis. Although CVF is one of the most widely used frameworks for diagnosing organizational culture and predicting organizational effectiveness, prior research has overwhelmingly treated culture as an independent variable. Responding to calls for greater attention to the antecedents of culture, this study reconceptualizes organizational culture as a dependent variable and investigates how individuals’ perceived communication networks predict perceptions of CVF culture types. Using egocentric network data collected from employees across a diverse range of organizations and industries, this study …