Digital Commons Network^™

Lindenwood Digest, December 4, 2024, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

Navigating Responsible Consumption: Unveiling Consumer Perceptions And The Role Of Bio-Based Products In Sustainable Decision-Making, Magdalena Klimczuk-Kochańska, Magdalena Marczewska

Journal of Marketing and Consumer Behaviour in Emerging Markets

The modern consumer society is criticised for its harmful impact on individual well-being and the environment, prompting a call for a transition to responsible consumption. This article explores emerging trends in consumer behaviour towards responsible consumption. Drawing from existing literature and empirical findings, it examines the multifaceted dimensions of responsible consumption, encompassing environmental, ethical, and social considerations. Conscious consumers prioritise basic needs over excessive consumption, opting for high-quality, reliable, and environmentally friendly products, especially those derived from biomaterials called bio-based products. Furthermore, responsible consumers recognise the social and environmental consequences of their consumption behaviour, advocating for sustainable practices and supporting …

Towards New Forms Of Using Social Media: Museums Activity On Linkedin, Magdalena Sawczuk

Journal of Marketing and Consumer Behaviour in Emerging Markets

The social media landscape changes very fast. It regards, among others, the accessible platforms and the features of social media tools. It also concerns the broad spectrum of institutions that start their virtual activity in different ways, and museums’ participation in social media can be indicated here. Their activity mainly focuses on communication with the audience or other museums, but some new approaches can also be observed. One of them is activity on LinkedIn, which is closely connected to the professional perspective and employee-related issues. Hence, the article aims to explore the main paths and forms of the Polish museum’s …

Empowering Egyptian Women Through Social Media: A Comparative Analysis Of Economic Sustainability Campaigns By Banks On Facebook, Dr. Noura Eissa

Future Journal of Social Science

This comparative analytical study examines how Egyptian banks use Facebook to promote women’s economic empowerment by bridging between the disciples of economics, social media marketing, and gender studies. Media messages can substantially influence societal norms and perceptions of women's economic empowerment, leading them to open bank accounts and access services such as loans, credit cards, and online banking. The two banks under study are Banque Misr, a leading state-owned bank, and Commercial International Bank, which has international affiliations. The study employs a content analysis to evaluate Facebook messages published by these banks targeting women by exploring the appeals used, the …

Welcome To The Bouncehouse: Analyzing The Musical Culture Of College Football Through The Soundtrack Of Ea Sports College Football 25, Dillon Duke

Theses & Dissertations

The musical traditions within college football illustrate diverse and storied histories for each university. Due to the amount of schools within college football and their complicated histories, the origins and meanings of these songs can be disregarded or forgotten. In an effort to understand what factors of these songs elevate their sounds to traditions, this thesis examines the soundtrack of the recently released videogame, EA SPORTS College Football 25. Through a mixed methods approach of data collection from the music recorded and licensed for the videogame, the research indicates there is not one particular sound or tempo required for a …

Newsletter, Wku Staff Senate

Staff Council

Newsletter created by WKU Staff Council to report on work accomplished.

Heads Above The Parapet: Personal Motivation And Professional Practice Among Northern Ireland's Community Of Grassroots Peace Practitioners, Ann C. Kelleher Dr., Anna Leon-Guerrero Dr., Maureen Hetherington Ceo Retired

Peace and Conflict Studies

Members of the Northern Ireland’s grassroots peace practitioner community have sustained their careers-long dedication to constructive local engagement across the deep historical divide throughout the decades of The Troubles, the post-agreement era, and up to the present. An exploration of their development as individual practitioners and as a community of practice will contribute to our understanding of grassroots level peace-building.

Based on 29 in-depth interviews with Northern Ireland community practitioners we examine why they, with widely differing personalities, capabilities, and backgrounds, came to care deeply about their society, and how their dedication to changing its historical trajectory produced constructive cross-community …

Pokémon Go: Fostering Community In Location-Based Augmented Reality, Miranda Ward

Communication Studies

While most modern video games are played from the comfort of one's own home, Pokémon GO (2016) is a game that requires people to leave their homes and interact with other people in the real world. Pokémon GO contains community-building mechanics that reward players for interacting with each other and catching Pokémon. Due to this, players use third-party applications to organize meetups, particularly through Campfire, which is an app owned by the same company who created the game, Niantic. Uses and Gratifications Theory can be applied to understand why players choose to play Pokémon GO and what needs the game …

Incorporating Domestic Students Returning From International Educational Experiences Into Internationalization At Home: Challenges And Opportunities, Andrew M. Robinson

Journal of Global Education and Research

While domestic student—international student interactions have received attention in the literature as a means of advancing internationalization at home (IaH), the potential contributions of domestic students who return from international educational experiences (IEEs) have been noted but remain largely unexplored. This article seeks to initiate a conversation on this topic by identifying mechanisms through which such knowledge transfer might happen, barriers it might face, and possible approaches to facilitate greater knowledge transfer. The article’s analysis draws upon three antecedent bodies of literature to reflect upon findings from 20 original interviews with domestic returnee alumni of a comprehensive university in Ontario, …

The Role Of Graphics And Packaging In Brand Protection, Charlotte Smith

Graphic Communication

This project was focused on how packaging and graphics can be utilized to help minimize the occurrence and risks of counterfeit products in the pharmaceutical industry. During this project, a brand protection plan for a fictional pharmaceutical product was formulated that focused on both developing packaging that is difficult to counterfeit and fostering consumer education. This plan involved covert, semi-covert and overt anti-counterfeiting features which were implemented in the packaging. An educational website was also created for users and distributors in order to enable the end users to identify if that product is genuine. The project objective was to better …

Insights From Father-Toddler Communication Via Tiktok, Joy Lee Hernandez, Abha Gupta

Teaching & Learning Faculty Publications

This qualitative study investigates the characteristics of interactions between fathers and toddlers, as well as their influence on language development. By utilizing video clips from the social media platform TikTok, this research observes and analyses fathers' responses and interactions with their toddlers. The findings indicate that fathers play a crucial role in supporting language development by engaging in conversations, expanding vocabulary, and providing emotional support. The study underscores the significance of fathers' involvement in nurturing language skills during early childhood. However, further longitudinal research is necessary to establish a definitive link between fathers' language input and toddlers' language development. Overall, …

Tikking The Tok And Leading The Way: Teacherpreneurs Leading On Tiktok, Jori S. Beck, Derrick Riddle

Teaching & Learning Faculty Publications

Teacher shortages in the United States have increased the need for resources for teachers just learning to teach. The purpose of this study was to explore how teacherpreneurs, a type of teacher leader, are leading on TikTok. We grounded this study in the research on teacher leadership, including the five waves of teacher leadership and the most recent development of teacherpreneurship, as well as social media influencers. We qualitatively analyzed 300 videos from 30 different teacherpreneuers to determine the following themes: diverse narratives, entertainment, instructional resources, and advocacy. We describe implications for practice, including teacher preparation, as well as future …

Exploring The Role Of Mass Media In Enhancing Farmer-To-Farmer Extension Activities In Bosomtwe District, Ghana, Anthony Kwame Appiah, Enoch Kwame Tham-Agyekum, Fred Nimoh, John-Eudes Andivi Bakang, Fred Ankuyi

Journal of Human Sciences and Extension

Farmer-to-farmer extension has always existed among farmers. It helps to strengthen information flow, reduce extension costs, and empower farmers playing a crucial role in enhancing their livelihoods. Currently, scanty information exists on the role of mass media in enhancing farmer-farmer extension activities. It is against this background that this study was carried out. Descriptive and inferential statistics were used to analyze data from 400 farmers who were selected using the multi-stage sampling technique. The results show that, compared to newspapers, books, TV, radio, computers, and social media, the mobile phone is the most accessible and most used mass media tool …

Metagenomic Sequencing For Early Detection Of Future Engineered Pandemics: Foreshadowing The Privacy Challenge, Nir Eyal, Bridget Williams, Kevin M. Esvelt, Jane R. Bambauer

UF Law Faculty Publications

In this commentary, we imagine how a global system of metagenomic sequencing could be governed in order to reap the benefits and manage the risks. Global institutional engineers and their academic partners would need to develop a new governance model to ensure that all partners involved in a global metagenomic surveillance system cooperate as needed.

Giving True Blood Some Credit: A Paratextual Analysis Of A Tv Show’S Opening Sequence, Ava Nessell

Honors Theses

HBO’s television series True Blood is clear in the statement it is making about the mistreatment of minority groups in society. The show uses vampires as an allegory for these people with thinly veiled allusions. The purpose of this proposed study is to apply Gerard Genette’s theory of paratextuality to explain how the opening credits are an avenue to understanding not only the show, but the statement to society the show is making. The method to discuss paratextuality in the show will be to analyze each clip of the opening credits to see how it relates to the diegesis–the narrative …

Incorporating Families Experiencing Disabilities Into The Rhythm Of Small Groups At Saturn Road Church Of Christ, Robby John

Doctor of Ministry Theses and Dissertations

This project addresses the critical gap in the inclusion of families experiencing disabilities within small groups at Saturn Road Church of Christ. The primary aim is to develop a curriculum that raises awareness among small group leaders about this significant issue. To provide a theological reflection on the necessity of such a venture, I explored the topic through the lens of four theological pillars: the image of God, the incarnation, ecclesiology, and eschatological hope. This exploration revealed several key themes that serve as foundational building blocks for the awareness curriculum. Ultimately, the final artifact is an awareness curriculum designed to …

A Teacher-Development Curriculum: Encouraging Community Discipleship Through Faith And Learning Integration At Bracken Christian High School, Denice F. Knight-Slater

Doctor of Ministry Theses and Dissertations

The title of this project is “A Teacher-Development Curriculum: Encouraging Community Discipleship through Faith and Learning Integration at Bracken Christian High School.” The purpose of the project was to create a seven-part curriculum that would empower educators to form an interconnected teaching community centered upon the practice of faith and learning integration. The development team hoped our work would articulate good practices and equip teachers to engage in faith conversations with their students. We utilized Parker Palmer’s classic, The Courage to Teach, as the scaffolding for our curriculum. The development team modeled faith and learning integration by creating a …

What Journalism Feels Like: Considering The Body Of The Journalist, Mark Deuze, Laura Glitsos

Research outputs 2022 to 2026

All journalists have bodies. This commonsensical fact acquires more currency every day as the work of reporters and editors becomes automated, robotized, and taken over by (generative) artificial intelligence. The embodied nature of news work matters, not in the least because of the personal attachment practitioners have to what journalism is, or should be. However, in the rich history of journalism studies, bodily perspectives are remarkably absent—beyond descriptions of journalists as sociodemographic profiles. In this essay, we explore various theoretical frameworks to bring the body back into the study and practice of journalism. In our argument, we apply the insights …

Perceived Support For Climate Policy In Australia: The Asymmetrical Influence Of Voting Behaviour, Zoe Leviston, Samantha K. Stanley, Iain Walker

Research outputs 2022 to 2026

A comprehensive policy response from wealthy nations is a necessary step to limiting catastrophic climate change. Community attitudes toward policy, and polarisation along political lines, may threaten this response. Using two representative cross-sectional survey studies of Australian voters (N = 2013; N = 3834), we test levels of support for a range of climate policies, levels of partisan polarisation, and whether people misperceive support among other partisans (false polarisation). Importantly, we investigate how perceptions differ across voting groups spanning left-wing, centre-left-wing, centre-right-wing, and right-wing voting orientations. In Study 1, we find support for climate policy across the political spectrum. However, …

Barriers And Enablers To Promoting Grandchildren’S Physical Activity And Reducing Screen Time: A Qualitative Study With Australian Grandparents, Timothy Budden, David Coall, Ben Jackson, Hayley Christian, Andrea Nathan, Michelle I. Jongenelis

Research outputs 2022 to 2026

Background: With an increasing number of grandparents providing care to their grandchildren, calls have been made for these caregivers to be considered important stakeholders in encouraging children’s engagement in health-promoting behaviors, such as physical activity. Understanding the perspectives of grandparents who provide care is crucial to informing efforts that aim to increase children’s physical activity, yet little is understood about their perceptions of specific barriers and enablers to promoting children’s physical activity and reducing screen time. The present study sought to explore these perceptions. Methods: Semi-structured focus groups and individual interviews were conducted with grandparents who reported providing care to …

A Word From The Writing Team (December 2024), Pam Walter, Mfa

A Word From the Writing Team (Newsletter)

This issue includes:

• Publication Spotlight
• Enter the Annual Theresa and Charles Yeo Writing Prize by December 31, 2024
• Sign up for the December 6th Writing Retreat (Online)
• Write that Baby in 9 Weeks
• The OPWPC Canvas Page offers helpful tools

Alfred Russel Wallace Notes 33. The Story In Evolution., Charles H. Smith

Faculty/Staff Personal Papers

Alfred Russel Wallace (1823-1913) is best known for his independent formulation of the principle of natural selection. In this work I first review my understanding of Wallace’s intellectual development on this subject, including the notion that he had no model for the evolution of higher consciousness as of his first treatment of natural selection in 1858. This leads to some conclusions about his approach to the subject, and links to parallel ideas inherent in the philosophy of Baruch de Spinoza (1632-1677).

Obesity: Influencing Behavioral Consumption Through Meal Kit Distribution, Alejandro Hernandez

Capstone Projects and Master's Theses

Founded in 2002, Everyone’s Harvest is a grassroots nonprofit dedicated to providing access to healthy, affordable fruits and vegetables through certified farmers markets and community food programs. Its key initiatives—Fresh Rx, Market Match, Edible Education and Farms Together —focus on alleviating nutrition insecurity and combating diet-related health conditions by providing vulnerable populations the resources to purchase, or receive, fresh produce and gain nutritional knowledge. This study explores a new intervention: the distribution of farmers' market meal kits as a complementary strategy to the current Edible Education program. These meal kits, which feature seasonally available produce and pre-measured ingredients, aim to …

Disney's Postfeminist Follies: Disney’S Postfeminist Portrayal Of Women In The Age Of Fourth Wave Of Feminism, Morgan Crafton

Honors Theses

In 2022, Disney CEO Bob Chepak spoke out against the "Don't Say Gay" bill signed by Florida Governor Ron DeSantis. DeSantis’ supporters derisively labeled Disney as “woke." However, the company does not warrant the label. Though Fourth Wave feminism has broadened Disney’s idea of a woman, the entertainment company largely operates with a postfeminist lens that prevents its heroines from being feminist representations of women. Audiences see this in "Frozen," (2013), "Moana" (2016), "Encanto" (2021), and "Turning Red" (2022). Disney’s postfeminist rhetoric allows it to portray supposedly progressive women without challenging societal notions of misogyny. Thus, Disney’s criticisms for “wokeness” …

A Girls Guide To Study Abroad, Emily Childress

Human Development and Family Sciences Undergraduate Honors Theses

This thesis, titled "A Girl’s Guide to Study Abroad," explores the multifaceted experiences of female students in international study programs through an autoethnographic lens. The research draws on my personal experiences during a semester abroad with the American Institute for Foreign Study (AIFS) in Italy. To document and analyze the diverse challenges, adaptations, and growth I encountered, I utilized the Diarium app to capture daily notes encompassing personal reflections, logistical hurdles, and emotional insights. These reflections were subsequently analyzed through thematic analysis using the Braun and Clarke method in NVivo 12 software to identify emergent themes categorized as positive, challenging, …

The Heroine Among Us: An Analysis Of The Feminine Principle Of The Heroine Archetype In Motion Pictures And Its Implication For Social Discourse, Neldie Gonzales

Theses and Dissertations

This thesis explores an emerging myth perceived by the rise of the feminine principle in modern society that challenges traditional gender roles. It forms a connection between the heroines seen in film and those in the real-world. It explains how the characteristics of unity, equality and love align to the feminine principle, the acquisition of which defines the archetypal hero along the hero’s journey as described by Joseph Campbell. This work proposes that stories containing this kind of archetypal hero are seeded by the discourse occurring in real-world society. Conversely, it suggests that when viewed by billions of people, blockbuster …

An Analysis Of Security Risks Posed By Text-Based Generative Ai And Corporate Security Weaknesses Leading To Data Leaks, Tashya Rakshana Byreddy

Electronic Theses, Projects, and Dissertations

ABSTRACT

Generative AI (GenAI) has become a fundamental part of modern life, influencing how we work, learn, and interact with technology. This project focuses specifically on text-based GenAI, which is widely used for tasks such as information gathering, code improvement, and content creation. Despite its benefits, it presents significant security risks that are often underestimated by users. This project investigates these risks and the corporate security gaps that lead to unintentional data leaks. The project also provides a brief overview of Large Language Models (LLMs), which are based on the deep learning technique known as Transformer architecture, used for performing …

The Exploration Of Modern Life And Nature: A Public Relations Campaign Plan For Community Artists, David Mitchell

Electronic Theses, Projects, and Dissertations

Art can unite individuals and foster a sense of community. When art is accessible, it can act as a meeting place for individuals to connect and share their experiences. It may also generate economic opportunities for artists and communities. In this scholarly document, I briefly discussed how artists, particularly community artists, use visual arts to create connections within communities and to preserve cultures. Further, I discussed the lack of research on public relations in the art field and the importance that public relations holds for visual arts. I explained the critical role my public relations plan and non-profit art organization …

Digital Storytelling Strategies For Viewer Engagement: A Rhetorical Analysis Of Youtube Videos By Nonprofit Healthcare Organizations, Maame Aba Afful

Electronic Theses and Dissertations

As reliance on digital media and social media platforms such as YouTube increases, health organizations infuse rhetorical strategies to create memorable and impactful health-related videos to raise awareness and attract support. Nonprofit healthcare organizations use digital storytelling to communicate their impact. In this study, I conduct a rhetorical analysis of five digital storytelling videos shared on the YouTube pages of nonprofit healthcare organizations to: identify how the videos leverage rhetorical appeals, point-of-view (POV), and metadata; and discuss how such strategies might influence viewer engagement or brand objectives. My findings suggest that nonprofit healthcare organizations integrate positive and negative emotional appeals …

Ai At The Helm: Transforming Crisis Communication Through Theory And Advancing Technology, Timothy Whims

All Theses

This thesis investigates the integration of artificial intelligence (AI), particularly large language models, into crisis communication, focusing on how AI technologies can enhance response strategies and stakeholder engagement during crises. By leveraging established communication frameworks such as Image Repair Theory, Situational Crisis Communication Theory, and the Discourse of Renewal, this research explores the potential for AI to improve both the speed and precision of crisis responses. The study highlights how AI can assist in monitoring public sentiment, drafting tailored responses, and managing real-time information during crisis events. However, it also addresses the limitations of AI, such as its inability to …