Digital Commons Network^™

Nine Dragons, Bailey Fraser

Comm-entary

No abstract provided.

A Feminist Critique Of Promising Young Woman, Farrell Hoffman

Comm-entary

No abstract provided.

Public Health: The Ethical Potential For Applied Neuromarketing, Olivia Buzzell

Comm-entary

No abstract provided.

The Pussyhat And Performative Activism: What Happens When Protest Becomes Fashionable?, Layla Hanissian

Comm-entary

No abstract provided.

Shattering The Glass Ceiling: Comparative Narratives Of Women Leaders In Public Relations In Ghana And The United States Of America, Adriana Kukuwaa Adu

All Graduate Theses, Dissertations, and Other Capstone Projects

This study explores the lived experiences of women in public relations (PR) leadership roles in both Ghana and the United States, focusing on the cultural, institutional, and societal barriers that shape their professional journeys. Employing a qualitative research design, the study involved ten women in senior PR positions, five from each country, through in-depth, semi-structured interviews. Thematic analysis identified six key themes: institutional barriers and gendered expectations; double standards in leadership communication; the influence of stereotypes; mentorship and support; intra-gender competition; and leadership agency and optimism. Guided by Social Role Theory, Glass Ceiling Theory, Feminist Standpoint Theory, and Transformational Leadership …

From Gossip To Guidance: Analyzing Student Posting On Yik Yak, Mikayla Nemgar

All Graduate Theses, Dissertations, and Other Capstone Projects

This study examines how college students at Minnesota State University, Mankato, use the anonymous social media app Yik Yak, and what they discuss within it. Using qualitative content analysis, 963 anonymous posts were collected and coded into five initial categories: (1) Seeking and Sharing Information, (2) Giving Raw and Unfiltered Opinions, (3) Attempting to Socialize, (4) Seeking Belonging, and (5) Complaining. The findings show that most posts expressed raw opinions, followed by seeking for belonging. Sub-themes emerged in these two categories, which offered more specific examples of how students use Yik Yak. These trends provide insight into how anonymity may …

White Coats And Scrubs: Bridging The Gaps In Accommodation, Tristan Stauffacher

Electronic Theses and Dissertations

Effective communication between nurses and physicians is critical for patient safety, yet these interactions often occur within hierarchical structures that can hinder open dialogue and collaboration. This study explores nurse-physician communication through the lens of Communication Accommodation Theory (CAT), specifically focusing on how nurses accommodate their communication using the framework’s strategies. Drawing on qualitative data from semi-structured interviews with registered nurses, this study identifies key themes including convergence, organizational silence, and maintenance as strategies that nurses engage in. The findings of this study reveal that accommodation choices are not solely motivated by intrinsic goals but can be motivated by external …

Family Narratives Of Immigration And Identity, Miranda Victoria Brunn

All ETDs from UAB

This study investigates themes and lessons present in diverse intergenerational family stories of immigration. Effects of participant perceptions of lesson valence on resilience and relational closeness were observed in an emerging adult sample (N = 42), using the lens of Communicated Narrative Sensemaking Theory (CNSM). Additionally, participant perception of lesson utility was observed in relation to emerging adults’ prior thought and intent to share their family stories. Lastly, with whom emerging adults share their family stories was considered. A mixed methods approach was employed, utilizing an online survey with scales and open-ended text boxes. Findings revealed thirty-three distinct themes and …

Posting About Goals On Social Media: The Unexpected Effect Of Posting Goal-Intention Photos Rather Than Goal-Pursuit Photos On Goal Attainment, Kelly Eunjung Yoon, Cornelia Pechmann

Atlantic Marketing Journal

Can posting photos online help individuals achieve their goals? Past research has generally found that posting about goals on social media increases motivation to achieve those goals. However, little is known about the consequences of posting different types of goal-related content. This research uses real-world Instagram data to test the effects of posting photos about goal pursuit (i.e., goal enactment behaviors) versus goal intention (i.e., goal planning or setting) on goal attainment. Our findings indicate a positive and significant relationship between posting goal-pursuit photos and goal attainment. Conversely, posting goal-intention photos yields no measurable effect. This finding challenges the generalized …

Toward Charity Engagement Of Generation Z: Do Gender And Economic Standing Of Household Matter?, Sylwia Badowska, Liwia Delińska

Journal of Marketing and Consumer Behaviour in Emerging Markets

In Poland, non-profit organizations face challenges in attracting and engaging donors, especially of younger ages, in charity. The study explores factors such as gender and household economic standing of Generation Z’s representatives in order to determine charity engagement in the wake of the frequency, value, and channels of financial donations among Generation Z. A survey (CAWI method) was conducted among young people under 25 in Poland. Descriptive statistics and statistical tests were performed to analyse the primary data.

Outcomes show that young donors mostly provide financial aid donations once a year and both online platforms and traditional collection methods were …

Weighted Family History Density Of Substance Use: Influence On Participant Substance Use Onset, Escalation, And Duration, Carleigh A. Litteral

Theses and Dissertations--Psychology

Substance use disorders impose a staggering toll on the United States (U.S.), straining healthcare systems, destabilizing communities, and profoundly impacting both individuals and families. Approximately one in six Americans aged 12 and older had a past-year substance use disorder in 2022 (Key Substance Use, 2022), and nearly one-third of adults experience a substance use disorder in their lifetime (Wu, 2010), contributing to an economic burden exceeding $400 billion annually (National Drug Threat Assessment, 2011). Family history of substance use disorders is a key predictor of vulnerability, with individuals who have affected relatives being 2–8 times more …

“Take Eight Bits And Call Me In The Morning” Video Games, Well-Being, And The Psychology Of Nostalgia, Nicholas Bowman

Media Studies - All Scholarship

For nearly 60 years, video games have arrested the attention of players, inviting us to interact and interface with on-screen content. More than just short-term entertainment experiences, video games are part of a broader cultural milieu—they are the most profitable media entertainment sector (global revenues nearly $400 billion USD in 2023) with more than 3.5 billion players globally (Clement, 2023). Similar to other entertainment media, some video game intellectual properties have transcended generations and, in many cases, grown beyond the medium itself: common cultural touchstones include Super Mario Bros. and Sonic the Hedgehog, along with seemingly endless subcultures of devoted …

Digital Orthodoxy And Political Populism In Eastern Europe: How Orthodox Media Facilitate Political Mobilization, Dmytro Garaschuk, Oleh Sokolovskyi

Occasional Papers on Religion in Eastern Europe

This article examines the intersection of Orthodox digital media and political populism in Eastern Europe, focusing on how religious institutions utilize digital platforms to facilitate political mobilization, reinforce nationalistic narratives, and undermine democratic institutions. Drawing on a comparative analysis of six countries–Russia, Ukraine, Romania, Serbia, Georgia, and Montenegro–the study identifies a shared ideological matrix that fuses populist rhetoric with theological motifs. The research highlights the strategic use of digital media by Orthodox actors to construct moral binaries, sacralize political resistance, and disseminate disinformation framed in religious language. Particular attention is given to the role of the Russian Orthodox Church and …

Floating Signifiers: Ai, Semiotics, And The Crisis Of Meaning In Music, Kehinde Aruwajoye

Dartmouth College Master’s Theses

This thesis examines how AI-generated music disrupts traditional meaning-making processes in musical expression. Through semiotic analysis (Saussure, Peirce) and cultural theory (Hall), I demonstrate how AI produces technically proficient but culturally hollow compositions, what I term "floating signifiers." Case studies reveal AI's inability to replicate the lived experiences that give music its depth, despite accurate stylistic reproductions. The work identifies three fundamental losses: contextual grounding, authentic hybridity, and historical consciousness. I propose ethical frameworks for human-AI collaboration that preserve music's essential humanity while leveraging algorithmic capabilities. Ultimately, this research shifts the debate from technical possibility "Can AI compose?" to cultural …

Topics Of Historical Memory In The Pr Activities Of Religious Organizations In Present-Day Ukraine, Vadym Sluysar, Yuliia Kondratiuk, Iryna Vitiuk, Oleksandr Mosienko

Occasional Papers on Religion in Eastern Europe

The article analyzes the role of religious organizations in Ukraine in shaping and preserving historical memory in the context of their PR activities. The article examines the contribution of the Orthodox Church of Ukraine (OCU), the Roman Catholic Church (RCC), Protestant denominations, and Muslim organizations to the popularization of objective historical narratives. Through participation in memorial events, restoration of monuments, organization of scientific conferences, exhibitions, lectures, and publication of historical materials, religious organizations contribute to the formation of national and civic identity. Particular attention is paid to the coverage of tragic events such as the Holodomor, the deportation of Crimean …

Gendered Images In Online Political Advertising Videostyles: A Case Study Of 2024 Taiwan Presidential And Parliamentary Elections, Chia-Heng Chang

Electronic Theses & Dissertations (2024 - present)

Despite the increasing visibility of female politicians in Taiwan, the resurgence of the #MeToo movement ahead of the 2024 presidential and parliamentary elections underscores the enduring influence of patriarchal norms and gender stereotypes within Taiwanese society. Prior research in political communication has documented how gendered expectations shape voters’ perceptions of politicians’ appearances, behaviors, and perceived competence in addressing political issues. These expectations, in turn, inform how candidates strategically construct their public personas during electoral campaigns. This dissertation contributes to this body of scholarship by analyzing how Taiwanese political candidates perform gender through political advertising. Integrating the videostyle framework, gender schema …

A Phenomenological Study Of The Lived Experience Of Gay White Men In Mid-Level Student Affairs Leadership Roles, S. Craig Mourton

Antioch University Dissertations & Theses

The purpose of this dissertation was to investigate the lived experience of mid-level student affairs leaders who identify as cisgender, gay, White, and male in order to further understand the multidimensionality of embodying both privileged as well as marginalized identities. Four participants were interviewed using a semi-structured interview guide and the resulting transcripts were analyzed utilizing the Interpretative Phenomenological Analysis (IPA) perspective. Experiential themes that emerged from the analysis of the individual cases as well as across the cases include unintended pathways into the field of student affairs, experiences of challenging heterosexual male supervisors and the preference for women supervisors, …

No Consistent Evidence For Between- And Within-Person Associations Between Objective Social Media Screen Time And Body Image Dissatisfaction: Insights From A Daily Diary Study, Adalia Y. H. Goh, Andree Hartanto, K. T. A. Sandeeshwara Kasturiratna, Nadyanna M. Majeed

Research Collection School of Social Sciences

With the abundance of social media content that promotes unrealistic beauty standards, there are growing concerns about the potential negative impact of social media use on body image satisfaction. While some studies highlight negative associations, others present null effects, pointing to methodological limitations like biased and unreliable self-reported screen time measures and a focus on singular platforms. Addressing these gaps, our study employed a daily diary method to objectively measure social media screen time across six major platforms (Twitter, Reddit, TikTok, YouTube, Instagram, and Facebook), alongside daily body image dissatisfaction among 252 young adults (Mage = 21.67 years, 67.77% female) …

Applying The Ecological Model Of Medical Encounters To Understand Patient-Centered Communication For Older Korean Migrants In The U.S., Seulgi Park

Electronic Theses & Dissertations (2024 - present)

Patient-Centered Communication (PCC) is defined as an approach that places patients at the center of communication with healthcare providers. PCC has been recognized as a strategy to address disparities experienced by minority populations. However, despite its associations with positive health outcomes and ethical significance, there has been a paucity of research on PCC in minority populations such as older Korean migrants in the U.S. Understanding PCC within this group may contribute to improving healthcare communication tailored to their needs. This dissertation aimed to (1) explore the expectations of PCC in primary care settings among older Korean migrants in the U.S., …

Rethinking Rural Identity: Reimagining Rural Politics, Matthew B. Kirk

Electronic Theses & Dissertations (2024 - present)

This work chiefly consists of a genealogical critique of rural identity. Tracing the development and deployment of the concepts of rurality and rural consciousness, I argue that our current depictions of rurality as “spatial other,” replete with its harmful stereotypes, stem from a misconception about the nature of power. Political theorists’ and political scientists’ appraisals of rurality suggest that the set of actions that define rural politics are a product of their relative powerlessness. Rural locales’ removal from the center of power in urban spheres means that rural politics is reduced to reactionary, violent, and conservative political thought and engagement. …

Effects Of Actualized Language Policy On Ukrainian Stability, 1989-2022, Dawn Hersey

Electronic Theses & Dissertations (2024 - present)

This dissertation seeks to generate a new perspective of the complicated relationship between actualized policy and stability through looking at Ukraine’s language policies and stability in a mixed manner approach that includes both primary and secondary sources. Russia justified its irridentist activities through claiming to protect Russian nationals within Ukraine’s borders: language policies within Ukraine appear to be a trigger for Russian antagonism. Neither Russian irridentism nor Ukrainian nationalism are being considered as right or wrong in this dissertation: the intent is to highlight trends, patterns, and perceptions in alignment with Ukrainian language policy. This dissertation does not present a …

A Theoretical And Empirical Adaptation Of Signaling Theory For Digital Communication: Examining Organizational Brand Identity And Credibility, Victoria Barbeisch

Electronic Theses & Dissertations (2024 - present)

This dissertation adapts signaling theory for digital communication and tests its relevance in strategic communication, specifically concerning unobservable organizational traits like brand identity values. Signaling theory explains how parties with unequal information (senders/signalers and receivers) use signals to bridge knowledge gaps and influence decision-making. While rooted in biology and economics, its application in computer-mediated communication (CMC) remains limited. This research addresses this gap through two primary aims. Aim 1 presents the first comprehensive theoretical adaptation of signaling theory for digital communication, consolidating fragmented research across multiple disciplines. Aim 2 investigates the theory's relevance in strategic communication related to unobservable brand …

Personalizing Heat Information For Adults Over 65, Bruce C. Pollock Jr

Electronic Theses & Dissertations (2024 - present)

In the lead-up to extreme heat events, federal agencies, such as the National Weather Service (NWS), issue products and messages that advise people as to expected impacts, duration, and protective actions of the hazard. Within social media graphics, words such as “elderly” are used but are not defined by age. This can complicate personalization of risk to a hazard, such as extreme heat. I conducted focus groups across the United States and found that the term "elderly” was not understood among the general population. Additionally, I found that definitions of aging were tied to concepts such as mobility, resource access, …

Guiding Principles For Stakeholder Engagement In Supporting Children’S Digital Citizenship: The 4a Model, Kylie J. Stevenson, Harrison W. See, Emma Jayakumar

Research outputs 2022 to 2026

This article outlines an evidence-based model of children’s digital citizenship stakeholder engagement, reporting the final outcome of a project conducted in the Asia Pacific region, titled Digital Safety and Citizenship Roundtables: Using Consultation and Creativity to Engage Stakeholders (Children, Policy Influencers, Industry) in Best Practice in India, South Korea, and Australia. This qualitative research positioned young children aged 3 to 13 years as key stakeholders in their digital citizenship development. Their views were communicated to adult stakeholders with an interest in digital citizenship policy and practice. The authors outline the 4A model, based on evidence collected from child and adult …

Implementing Gallup 12+ Employee Engagement Survey In A Critical Access Hospital, Catherine R. Hardwick

Honors Theses and Capstones

Objective: To utilize the Gallup Q12+ survey to assess baseline staff engagement among nurses and nursing assistants at a critical access hospital, implement direct education intervention, and evaluate its impact on staff engagement rates, with the goal of identifying micro and macro-problems.

Methods: This quality improved project was conducted at Littleton Regional Hospital, a level Ⅲ trauma center and critical access hospital. The PDSA cycle started on March 1 and ended May 10. The Gallup Q12+ survey was sent to Registered Nurses, Licensed Nursing Assistants, and Nursing Technicians to establish baseline staff engagement levels and areas that need improvement. Directed …

Lingering Legacy: The Impact Fan Reactions Had On Media Framing In The Rossi-Marquez Rivalry, Maryann Lozowski

Honors Theses and Capstones

This study examines the influence that fan commentary has on media framing in sports journalism, especially in times of intense rivalry. The rivalry chosen for this specific study was Marc Marquez-Valentino Rossi as seen in the MotoGP championship. This research discusses the cyclical nature between the interaction of fan and media while shaping popular narratives in sport. A qualitative analysis of media headlines and fan comments was conducted comparing those found at the start of the rivalry in 2015, with reporting at its height, to that of the legacy reporting seen in the years that followed. Findings in this study …

Introducing The Special Series “Sound History Is Cultural History”, Josh Shepperd, Amanda R. Keeler

College of Communication Faculty Research and Publications

This special series features the collaborative work of the Library of Congress Radio Preservation Task Force. The task force is a national clearinghouse project that brings together researchers from academic, archival, federal, and commercial sectors. Pieces in the series discuss RPTF participant commitments and strategies regarding the preservation and curation of the cultural history of sound. The first pieces in the series feature the research of three media historians, who discuss new directions for assessing radio as a cultural and political medium, in reference to the materiality of radio recordings as historical artifacts.

Analysing The Behaviour Change Techniques In An Effective Food Literacy Program To Inform Future Program Design, Lucy M. Butcher, Caylah Batt, Sophie Royce, Eamon Barron, Roslyn Giglia, Andrea Begley

Research outputs 2022 to 2026

Aim: Food literacy programs aim to improve food related skills and knowledge and are selected Governments as a strategy to address dietary intakes at a community level. The purpose of this research is to identify behaviour change techniques in a food literacy program, which were assessed by the achievement of participant goals related to food literacy and dietary behaviour changes. Methods: Consensus methods were applied to map behaviour change techniques to an adult food literacy program. A second phase investigation applied content analysis of participant process evaluation data (collected between 2016 and June 2021) to align target behaviours and behaviour …

An Anti-Junk Food Ad From A Sports Commercial Break Reduced Junk Food Consumption Inclinations, Yet Junk Food Ads Had Minimal To No Impact, Ross C. Hollett, Julia Butt, Brennen Mills, Stephanie L. Godrich, Gina S.A. Trapp, Amanda Devine

Research outputs 2022 to 2026

Background: In Australia, there are concerns that unrestricted junk food advertising during sports broadcasts increases short-term junk food consumption among viewers. Therefore, the present study aimed to estimate the impact of junk food and anti-junk food advertising on consumption inclinations. Methods: We conducted a content analysis across a sample (N = 16) of Australian Football League (AFL) and National Rugby League (NRL) matches to determine the prevalence of junk food and anti-junk food advertising video clips. We also exposed participants (N = 428) to a single randomly selected junk food advertisement or a single anti-junk food advertisement and measured the …

Balancing Digital Presents And Futures: Understanding First-Time Parents’ Practices, Plans And Perceptions Of ‘Quality’ And Risk In Young Children's Digital Engagements, Katrin Langton, Emma Jayakumar, Harrison W. See, Catherine Archer, Giselle Woodley

Research outputs 2022 to 2026

Parents in Australia today have to make decisions about what counts as appropriate digital media use for their young children in a cultural context characterised by conflicting advice, impractical screen use recommendations and risk-focussed media messaging. These conditions make it challenging for parents to purposefully approach and plan not only their children's current digital engagements but also their futures as digital citizens. How parents negotiate these tensions in managing their young children's digital presents, and how they approach planning for their digital futures, remains underexplored. This paper presents the findings of two rounds of qualitative interviews and three focus groups …