Digital Commons Network^™

Seeing Her, Wanting Her: Postfeminist Desire And Its Contradictions In Zendaya’S Magazine Covers, Sophia Shelley

International Journal of Undergraduate Research and Creative Activities

This article examines Zendaya’s modelling evolution as a case study to explore how a postfeminist critique and psychoanalysis can illuminate the contradictory nature of women’s advertising. My analysis compares Zendaya’s covers in Seventeen (2012) and Essence (2020), emphasizing the stark differences in aesthetics, where Seventeen conforms to ideals of (white) femininity, and in opposition, Essence centres around Black femininity and desire. By situating Zendaya as both a gendered and racialized ‘other,’ the intricate dynamics of femininity, race, and age in media portrayals are made visible. I argue that Zendaya’s image is sold through postfeminist ideals of empowerment, choice, and sexuality …

Exploring Television Portrayal Of Gender-Based Violence In Uganda: A Case Of Ntv And Bukedde Tv, Nakagolo Racheal

Master of Arts in Digital Journalism

The study used NTV and Bukedde TV as a case of how television in Uganda portray gender-based violence to address the critical issue of how television framing impacts societal understanding and response to gender-based violence. The research adopted the framing theory as its conceptual lens and employed a mixed-methods approach combining content analysis of television news programs with in-depth interviews with newsroom staff. The findings reveal that Ugandan television predominantly employs victim-centered narratives, focusing on physical and sexual violence while often neglecting psychological violence and systemic contributors such as entrenched patriarchal norms. The human-interest frame emerged as the most utilized, …

Social Media Usage And The Future Of Museum Outreach: A Case Of The Uganda Museum, Patrick Massa Birabi

Master of Arts in Digital Journalism

Despite its cultural significance, the Uganda Museum, the oldest museum in East Africa, faced challenges of declining visitor numbers and limited social media engagement. the Uganda Museum's digital presence on platforms such as X.com and Instagram remains underutilized due to a lack of strategic alignment with its mission. This study evaluated the extent of social media use for outreach, identified associated challenges and opportunities and developed actionable recommendations for enhancing the Uganda Museum’s digital engagement. The study adopted a mixed-methods approach, which combined 381 visitor surveys with in-depth interviews with 15 museum staff members, and evaluated the Uganda Museum's social …

Artificial Intelligence Adoption And Journalistic Practices: A Case Study Of Nation Media Group-Uganda (Daily Monitor), Kyomugisha Eva

Master of Arts in Digital Journalism

Like many other technologies before it, Artificial Intelligence (AI) in the media has presented both opportunities and challenges for the industry. One of the opportunities it presents is that it could make the journalists more efficient and productive in their practices such as gathering stories, editing them and distributing them to the public. However, bias, finances, ignorance have kept the media from completely embracing it and only use it for particular purposes. Nation Media Group-Uganda (NMG-U) is one of the companies that has adopted the use of AI, although not officially. The company has been using AI since 2016 but …

The Work Of An Hour: A Case Study Of Propaganda, Michael F. Russo

Faculty Publications

This research paper discusses the messaging of United States President George W. Bush and his administration regarding the U.S. led invasion of Iraq. Transcripts of presidential communications, national news programs, and public opinion polls from 2001-03 were analyzed to identify patterns in these communications. This review demonstrated techniques similar to those used in historical propaganda campaigns to sway public opinion. The introduction and repetition of key terminology from the government was followed by magnification by television news programs. These messages were broadcast despite lack of evidence of Iraq’s involvement with the 9/11 attacks or their possession of weapons of mass …

Everything Old Is Q Again: An Analysis Of The Resurgent #Pizzagate Myth In Social Media, Bond Benton, Daniela Peterka-Benton

College of Communication and Media Scholarship and Creative Works

On November 28, 2023, X CEO Elon Musk posted a meme suggesting that the #pizzagate conspiracy had been suppressed by powerful forces complicit in the exploitation of children. The #pizzagate conspiracy presumed that elites had organized a ring serving pedophiles in the basement of a pizzeria in Washington D.C. The conspiracy was debunked in major news outlets with social media platforms such as Facebook banning such content, as well (BBC News). These efforts ultimately did not prevent #pizzagate from morphing into the QAnon conspiracy that would galvanize multiple extremist political movements (Bleakley). Specifically, however, #pizzagate as a discrete narrative was …

From Backlash To Brand Loyalty: How Self-Congruity And Generation Shape Consumer Intentions After A Failed Influencer Campaign, Dexter L. Purnell, Kimberly V. Legocki, Steven R. Barnes, Jessica Chapman

Atlantic Marketing Journal

This study examines consumer responses to corporate social advocacy (CSA) surrounding Bud Light’s partnership with transgender influencer Dylan Mulvaney. We fielded a cross-sectional survey of U.S. beer drinkers (N = 386) measuring actual and ideal self-congruity, generational cohort, and purchase intention. Using PROCESS Model 4 with bootstrap confidence intervals, we tested whether self-congruity mediates the relationship between generation and purchase intention. Self-congruity strongly predicted purchase intention, and indirect effects of generation via both actual and ideal self-congruity were statistically significant. Conditional (contrast-specific) indirect effects were observed only for Gen X, indicating cohort-specific pathways from CSA to purchase intention through identity …

Surveillance Studies, Kameron Neal, Movement Lab

Personal Work

No abstract provided.

Portrayals Of Autism On Tv And Impact On Autistic Viewers’ Self Esteem, Sam Ryan

Scripps Senior Theses

Portrayals of autism on TV are frequently rife with negative portrayals and inaccuracies, but also contain positive portrayals (Jones et al., 2023). These inevitably both promote stigma and educate individuals about autistic individuals, and also serve to directly and/or indirectly impact their well being. The current study aims to explore how combinations of positive and negative TV portrayals of autism impact autistic viewers’ self esteem. Participants will be exposed to clips of fictional autistic characters on TV shows, and their self esteem will be assessed with the Self Esteem IAT. It is expected that participants who view higher ratios of …

Is There Really A Difference? A Comparison Of In-Person And Online Qualitative Interviews, Kelly Anthony, Michelle Miller-Day, Monica Dupuy, Jarrod Ventura, Arielle Hodges, Denise Alonso-Pecora, Hannatu Dimas

Faculty Publications - Department of Communication and Cinematic Arts

During the 2020 worldwide lockdowns due to COVID-19, qualitative researchers were restricted to online communication (e.g., Zoom) to gather qualitative interview data. Since that time, qualitative researchers have increasingly transitioned from conducting interviews primarily in person to conducting interviews using online communication technologies such as Zoom, but little is known about how interview approaches may impact the interview experience or data quality. This study explores differences between face-to-face (FTF) and online (Zoom) interviewing approaches, data quality, and interviewee perceptions of rapport, empathy, and conversational involvement. Participants were assigned to an interview condition (FTF or Zoom) and randomly assigned to one …

The Triangle Of Social Media, Mental Health, And Activism: Lessons From July 2024 Anti-Discrimination Students Movement In Bangladesh, Md Belal Hossain

All Graduate Theses, Dissertations, and Other Capstone Projects

This project explores social media, mental health, and activism as three interconnected avenues of academic inquiry in the context of a student movement called the Anti-Discriminatory Students Movement (ADSM), that took place in July-August 2024 in Bangladesh. The movement, also called July Revolution (Bangladesh), overthrew a 16-year-ruling autocratic government and propelled the nation towards significant structural and political reform efforts. Utilizing a mixed method approach, including key informant interviews (N=6) and an online survey (N=396), it investigates how the triangle of social media, mental health, and activism evolved during this movement. Interview analysis reveals five major themes: 1) Ambiguity in …

Commercial Attention Spaces: A Century Of Discourses, Measurements, And Models Of Attention In The Construction Of U.S. Advertising Markets, Jacob Saindon

Theses and Dissertations--Geography

A vast assemblage of networked devices populate our everyday spaces. Concomitant with the increasing ubiquity of media devices are advertisements. Indeed, many networked devices, specifically the “free-to-use” software applications, websites, or platforms displayed through them, are advertising-dependent. An assortment of firms within the commercial media industry—brands, agencies, publishers, vendors—work in concert to sustain a market for advertising. The core operation of the commercial media industry, I argue, is the production and exchange of attention as an economic object. In this study, I approach the production of attention and the framing of its markets as spatial processes. The continued growth of …

A Word From The Writing Team (January 2025), Pam Walter, Mfa, Hemma Murali, Ms

A Word From the Writing Team (Newsletter)

This issue includes:

• New Year and a New Consultant at the OPWPC
• Publication Spotlight
• Attend First Friday Writing Retreats (Online)
• Workshop Series: Write that Baby in 9 Weeks
• Waived fees for open access publishing!
• The OPWPC Canvas Page offers helpful tools

Digital Community Policing: Using Social Media To Engage Students And Enhance Campus Safety, Dathan C. Jackson

Dissertations of Practice

Campus police increasingly rely on social media to reach students, yet little is known about how these efforts influence trust, collaboration, and perceptions of safety. This qualitative case study examined how one public research university’s police department uses social media to support community-policing goals. Data came from student interviews, departmental policy analysis, and a review of social media content.

Findings showed three central patterns. First, top-down, compliance-oriented messaging limited connection and failed to meet students’ expectations for open, two-way communication. Second, consistent and authentic engagement, online and in person, helped build shared responsibility and strengthened trust in campus safety efforts. …

Apoyando A Nuestra Gente: Latino/A/É Staff Testimonios Of Mentorship, Cultural Wealth, And Resistance At Hispanic-Serving Institutions, Alex Torres

Dissertations of Practice

APOYANDO A NUESTRA GENTE: LATINO/A/É STAFF TESTIMONIOS OF MENTORSHIP, CULTURAL WEALTH, AND RESISTANCE AT HISPANIC-SERVING INSTITUTIONS

Alex Torres, Ed.D. Department of Counseling and Higher Education Northern Illinois University, 2025 Quortne R. Hutchings, Director

Latino/a/é students are one of the fastest-growing student populations across universities and colleges in the United States. Understanding the experiences of the Latino/a/é support staff who work with these students, as well as the challenges they face at Hispanic-Serving Institutions (HSIs), can be beneficial in finding where they can best be supported to fully serve students. This study explored the testimonios of Latino/a/é staff at HSIs in …

Sample Instructions For Generating Topics For A Final Master's Thesis Or Capstone, Elizabeth Minei

Open Educational Resources

Courses that require the execution of project planning for students spanning the semester often require the instructor to teach students to engage with the “devil’s advocate” as a means of challenging cognitive bias and avoiding groupthink, especially since the tendency to fall into groupthink results in poor outcomes and decisions that are made too quickly in favor of keeping the peace. Sometimes, challenging cognitive bias requires assigning other students the role of critical thinker of a proposed plan, allowing for review and feedback in dyadic settings. Other times, such as group or team situations, this method is carried out as …

A Geopolitical Economy Analysis Of China And India’S Approaches To Transnational Data Governance, Yujia He, Ka Zeng

Patterson School of Diplomacy and International Commerce Faculty Publications

Recent literature on the behavior of rising powers in digital trade and data governance highlights their discourses of data sovereignty and desire to preserve domestic policy autonomy. This article contributes to the literature by employing a political economy lens that shifts the focus from the nation-state/inter-state framework towards the dynamics of state–capital relations, allowing for a more historical and contextual understanding of the geopolitics of data governance in emerging economies. Using China and India—two of the largest emerging economies—as comparative cases, and drawing on secondary data from government documents and other sources, the article argues that the interplay between the …

A Content Analysis Of Doubt: How Latter-Day Saints Interact Online When One Of Their Own Seeks Answers, Leilani Naomi Mascio, Ronald Smith

Midwest Social Sciences Journal

This content analysis examines how members of the Church of Jesus Christ of Latter-day Saints (LDS) interact with doubting members in online forums, focusing on Facebook and Reddit. Analyzing 1,115 comments from four public posts (August 2024–January 2025), six emergent themes characterize these interactions: (1) normalizing doubt, (2) thought-terminating clichés, (3) bringing back to the fold, (4) hierarchical escalation, (5) attributing doubt to Satan, and (6) emotional reasoning. Findings reveal that LDS members overwhelmingly dominate these discussions, employing doctrinal language, personal narratives, and appeals to authority to reintegrate doubters. Notably, non-member interference was rare, suggesting moderated or self-selected engagement. The …

The Impact Of Crisis History And Media Framing On Customers Perception In Business Management: A Study Of Boeing, Daniel Sherrick Apambila, Janet Anani Laadi, Margaret Nana Yaa Asare, Clementina Edema

Faculty Publications - Communications

In our globally connected era, organizational crises can unfold rapidly, demanding swift and effective communication strategies. Crisis communication, a critical aspect of public relations, can significantly influence an organization’s ability to navigate difficult times and maintain its reputation. This case study examines Boeing’s crisis communication and the company’s reputation management following the January 2024 incident where a door panel blew off an Alaska Airlines 737-9 MAX aircraft mid-flight. This article analyses two historical crises in comparison with Boeing’s initial communication failures, including delayed and inadequate responses that lacked transparency and empathy. It evaluates media coverage across traditional and social media …

Effects Of Multitasking During Interpersonal Video Chats, Clementina Edema, Matthew W. Merkling, Gabriela Gomes, Alina Niftulaeva, Caleb T. Carr, Aimee E. Miller-Ott

Faculty Publications - Communications

Even when engaged in synchronous dyadic video chats, individuals can be distracted from their communication partner. Drawing on the concept of crosstalk in face-to-face interactions, two studies explored the impact of a video chat partner’s distraction on perceptions of that partner’s social attractiveness, electronic propinquity, conversational immediacy, and social presence. The first study (N = 40) used a survey to have respondents recall and describe three specific prior social dyadic video chats (i.e. dyadic, dual front mediated crosstalk, collective mediated crosstalk), and then provide metrics of study variables for each episode and partner. The second study (N = …

The Roots Of Womanism As Identity, Empowerment, And Liberation For Black American Women: Raciolinguistic Genealogical Exploration, Shante Noel Millercent Morgan

CGU Theses & Dissertations

Black American women intellectuals, activists, and scholars have grappled with womanism in relation to Black women’s presence in the world, particularly in the context of feminist and Black liberation movements. Since womanism was introduced more than four decades ago, both movements claimed Black women were a priority in theory and rhetoric but often excluded them in practice. For this reason, this dissertation examines womanist thought as a source of identity, empowerment, and liberation for Black American women. I employed two methods to investigate womanist thought that align with a qualitative inquiry: genealogy focus and raciolinguistic genealogy analysis. I conducted a …

Gen Z Voter Turnout: An Analysis Of Barriers To Participation In State And Local Elections, Avery Allen

SPARK Symposium Presentations

This study examines the factors contributing to the generational gap in civic participation, with a focus on smaller-scale elections. Using both quantitative and qualitative data, the research identifies barriers to local and state electoral participation among Generation Z and provides recommendations for civic organizations seeking to increase youth voter turnout.

The Rhythm Of Resistance: Marginalized Bodies And Dominant Rhythmic Systems, Bilan Mire

All Graduate Theses, Dissertations, and Other Capstone Projects

All human beings are perceptive entities, engaging with the world through somatic and sensory experiences. These interactions allow individuals to assess, understand, and navigate their surroundings and social contexts. Our bodies, through daily experiences and interactions with the constructed environment, learn to move in harmony with or in opposition to dominant societal rhythms. However, it would be inaccurate and misleading to claim that all individuals can seamlessly synchronize with these societal rhythmic systems. For bodies marginalized by race, gender, age, disabilities, and other factors are policed, stigmatized, minimized, and enclosed, resulting in an inability for marginalized individuals to fully synchronize …

The Danger Of Deepfakes: Information Pollution And Epistemic Insecurity, Camille Doherty

CMC Senior Theses

This thesis examines the dangers of deepfakes to democratic stability, emphasizing their capacity to pollute our information ecosystem and undermine trust in media. Beyond the immediate political harms from deepfake incidents, deepfakes are troubling for their impact on our collective relationship to media, truth, and one another. As exposure to deepfakes becomes more common, discerning fact from fiction will become increasingly difficult. Over time, this could foster widespread skepticism of all media and, worse, apathy toward truth itself. With eroded trust and shared truths, democracies risk losing epistemic security – the foundation for informed deliberation, decision-making, and accountability in democratic …

Just As Advertised: The Perception And Effectiveness Of Artificial Intelligence In Digital Advertising, Brandon Isem Cáceres

CMC Senior Theses

What do you think when you hear “AI in advertising”? Does it spark intrigue, or does it feel like just another tech buzzword? In today’s fast-paced digital marketing landscape, connecting with consumers is a high-stakes challenge, and artificial intelligence is at the forefront of innovation. From automating campaigns to creating hyper-targeted content, AI promises efficiency and precision—but how do audiences perceive this shift? By analyzing key performance indicators (KPIs) like impressions, click-through rates, and cost-per-click in an an original A/B test, this thesis evaluates the perception and effectiveness of AI-driven advertising strategies. Combining historical insights, case studies, and an original …

Donald Trump's Digital Media Campaign: How Podcasts Shaped The Political Views Of Young Men, Natalie Teare

CMC Senior Theses

This paper investigates the increase in Donald Trump’s young male voters in the 2024 presidential election through his digital media campaign. Trump was a guest on over 15 podcasts and livestreams, almost exclusively hosted by men. This paper examines three podcasts to discover what techniques Trump used to appeal to male voters: Impaulsive with Logan Paul, This Past Weekend with Theo Von, and The Joe Rogan Experience. The demographic of young men has specific interests, fears, and challenges that affect the strategies politicians use to garner their support. The advents of social media and podcasting have allowed young …

Discovery: The Student Journal Of Dale Bumpers College Of Agricultural, Food And Life Sciences - Volume 26 2025, Several Authors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

Mapping Reputational Shifts: Lessons From U.S. Professional Sports Communities During The Black Lives Matter Social Crisis, Dean Austin Hess Iii

Theses and Dissertations

From 2013 through 2024, the Black Lives Matter (BLM) social crisis had profound impacts on major U.S. professional sports communities. Prior crisis research has concentrated on the BLM-related player protests in the National Basketball Association (NBA) and the National Football League (NFL) over momentary periods of upheaval. Based on a review of crisis response and communication literature and its application to sports, this research offers a previously missing longitudinal account of how major professional sports communities (i.e., NBA, NFL, MLB, MLS, NHL, and NASCAR) responded to the BLM social crisis. It aims to offer a better understanding of community group …

Healing Communities With Police Divestment: Seeking Abolition Through Transformative Reform And Community-Government Collaboration, Jessica E. Gillson

Undergraduate Honors Theses

Concerns about the efficacy and sustainability of the U.S. carceral system have persisted throughout the country’s history, recently fueling renewed activism and bipartisan calls for reform. However, proposed solutions remain divisive. This thesis first defines the current status of our prison systems, then explores collaborative alternatives to incarceration and policing that support communities and break cycles of incarceration.

Focusing on partnerships among local governments, community organizations, justice-involved individuals, and law enforcement, this study examines holistic approaches to crime prevention, reentry, and reintegration. Using an interdisciplinary framework incorporating restorative justice, community resilience, and systems theory, it investigates how community-based strategies can …

Return Serve: Exploring The Dialogism Of The Australia-China Relationship In Media Coverage Between 2020-2022, Jordan Hogan

Theses: Doctorates and Masters

Australia and the People’s Republic of China (PRC) have a dynamic bilateral relationship that is defined by interdependency and mutual political scepticism. This thesis provides an analysis of Australian and Chinese news media perspectives on this relationship. Via an in-depth examination of opinion pieces from national press, I map the significant developments of a period of deteriorating relations between 2020 and 2022. My study captures the more prominent, parochial and vitriolic media coverage of the unravelling relationship, and investigates the motivations, developments, differences, and similarities in the online publications of Australia’s national daily newspaper The Australian, and China’s Global Times. …