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Articles 901 - 930 of 27314
Full-Text Articles in Entire DC Network
Exploring Higher Education Shared Governance Constitutional Documents As Potential Culture Building Contributors To Friction Between Faculty And Administration Through A Qualitative Analysis Of Foundational Institution Documents, Lanna Monday Emmett
Doctoral Dissertations and Projects
This qualitative research project investigates the role shared governance documents in higher education institutions play in communicating the guiding principles and expectations used to create, sustain, and challenge culture through a content analysis of foundational institutional documents. Colleges and universities face challenges driven by technology, globalization, the capitalization of education, and shifting expectations regarding diversity, equity, and sustainability. These changes require institutions to adapt their organizational models for more competitive decision-making while navigating evolving governance issues. In some instances, these changes have been cited as one cause for friction between institutional stakeholders, particularly faculty and administration. Previous studies have more …
How Media Framing Of Chronic Traumatic Encephalopathy (Cte) Influences Parental Experiences In Youth Football Programs: A Mixed Methods Study, Valerie Harris
How Media Framing Of Chronic Traumatic Encephalopathy (Cte) Influences Parental Experiences In Youth Football Programs: A Mixed Methods Study, Valerie Harris
Doctoral Dissertations and Projects
Chronic Traumatic Encephalopathy (CTE) is a traumatic brain injury (TBI) caused by repetitive jostling of the brain inside the skull. The disease was first discovered in boxers in the 1920s. Further accounts surfaced in combat soldiers, firefighters, and soccer players. However, once Dr. Bennett Omalu found the infliction in NFL Hall of Famer Mike Webster in 2002, CTE hit center field in the media and became synonymous with football and concussions. CTE is not a concussion. During the rise in media coverage, youth football witnessed its largest decline since Pop Warner began compiling participation data. This dissertation used a mixed-method, …
Okinawan-American Organizational Cross-Cultural Communication Behaviors, Cara J. Barr
Okinawan-American Organizational Cross-Cultural Communication Behaviors, Cara J. Barr
Doctoral Dissertations and Projects
Existing literature relating to Okinawa is sparse and outdated. There is a crucial need to study Okinawan-American cross-cultural organizational communication behaviors, as many U.S. military members and civilians work throughout Okinawa. Additionally, Japanese-American or Eastern-to-Western-cultured communication literature fails to identify and often misinterprets communication behaviors. Current literature also fails to account for the societal and personal constructs of cross-cultural communication differences that cause misinterpretations. Utilizing sociocultural and sociopsychological traditions, the research is grounded primarily in Identity Negotiation Theory, with aspects of Expectancy Violations Theory. Using qualitative research that relied on semi-structured interviews, twenty-four participants, equal parts Okinawan and American, were …
It Is Not Clear How Well Physical Activity Promotion Materials Are Understood: Findings From A Rapid Literature Review, Jafra D. Thomas, Jasmine C. Wong, Regina F. Hockert, Yi Sheng Wu, Winston Kennedy
It Is Not Clear How Well Physical Activity Promotion Materials Are Understood: Findings From A Rapid Literature Review, Jafra D. Thomas, Jasmine C. Wong, Regina F. Hockert, Yi Sheng Wu, Winston Kennedy
Topics in Exercise Science and Kinesiology
Topics in Exercise Science and Kinesiology Volume 6: Issue 1, Article 6, 2025. Efforts to promote physical activity and other health-related behaviors are more effective when resource materials are understood by a wide and diverse audience. Before our lab’s previous investigations (Thomas et al., 2024), only one study seemed to use the cloze procedure to directly test the comprehension (i.e., readability) of physical activity promotion material (Cardinal & Seidler, 1995). Thus, this rapid literature review sought to (a) determine the extent the cloze procedure has been used to study physical activity promotion material comprehension in lay adults and (b) collate …
“We Built Our Plane As We Flew It”: Communicative Resilience In Nonprofit Organizing During The Pandemic, Evgeniya Pyatovskaya
“We Built Our Plane As We Flew It”: Communicative Resilience In Nonprofit Organizing During The Pandemic, Evgeniya Pyatovskaya
USF Tampa Graduate Theses and Dissertations
This dissertation investigates how nonprofit organizations cultivate resilience through communication and practice during periods of disruption, focusing on the COVID-19 pandemic. Using a case study of Apex for Youth—a New York City-based nonprofit serving low-income Asian and immigrant youth—this research explores how organizational members co-constructed resilience in response to both the pandemic and rising anti-Asian hate. Guided by the Communicative Theory of Resilience (CTR) and practice theory, resilience is examined as a dynamic, relational process enacted through daily organizational life.
Data were collected through semi-structured interviews, Formative Influences Timelines (FIT), ethnographic observation, and organizational documents. Reflexive thematic analysis revealed four …
Disrupting And Facilitating: The Dual Role Of Generative Ai In Reshaping Power, Engagement, And Collaboration Within Organizations, Zain Khalid Baz Haddadin
Disrupting And Facilitating: The Dual Role Of Generative Ai In Reshaping Power, Engagement, And Collaboration Within Organizations, Zain Khalid Baz Haddadin
Student Theses and Dissertations
This study explores how Generative Artificial Intelligence (GenAI) is reshaping power, trust, engagement, and collaboration in communication-focused workplaces. Guided by a constructivist lens and informed by change management theory, it draws on eight semi-structured interviews and a survey of 40 professionals across agency, corporate, and academic roles. Findings reveal that GenAI does not fully flatten hierarchies, it subtly thins them, enabling junior staff to contribute to strategic conversations earlier while decision rights remain centralized. Trust is highly contextual, shaped by task sensitivity, prompt clarity, and user confidence. GenAI’s impact on engagement was mixed: some participants felt energized; others described increased …
Becoming A Beloved Community: A Restorative Reckoning For A Radical Conversion To Transform Discourse In Higher Education, Latasha Tomay Varlack-Butler
Becoming A Beloved Community: A Restorative Reckoning For A Radical Conversion To Transform Discourse In Higher Education, Latasha Tomay Varlack-Butler
Dissertations
This dissertation critically examines the misappropriation of Restorative Justice Discourse (RJD) within three predominantly white institutions (PWIs), analyzing 59 institutional documents through Critical Discourse Analysis, Relational Critical Discourse Analysis, and Rhetorical Criticism (Fairclough, 1995; Vaandering, 2021; van Dijk, 2008). Tribal Colleges and Universities and South African institutions have emerged as exemplars of authentic RJD, countering co-optation within PWIs. The findings demonstrate that RJD as applied in PWIs is framed in ways that attenuate its transformative potential, perpetuating color-evasiveness (Bonilla-Silva, 2017) and obscuring the intersectional experiences of Black, Indigenous, and disabled communities (Crenshaw, 1991; Million, 2009).
Grounded in decolonial praxis (Smith, …
Commercial Pressures And Editorial Independence: Egyptian Journalists' Perceptions Of Advertiser Influence In Contemporary Media, Mohamed Ahmed Salem
Commercial Pressures And Editorial Independence: Egyptian Journalists' Perceptions Of Advertiser Influence In Contemporary Media, Mohamed Ahmed Salem
Theses and Dissertations
This thesis explores the complex interplay between commercial imperatives and editorial autonomy in Egypt’s contemporary media landscape, focusing on journalists’ perceptions of advertising influence. Drawing on Cognitive Dissonance Theory (CDT) and informed by Political Economy and Institutional Theory, the study investigates how Egyptian journalists navigate ethical tensions arising from advertiser demands—both state-linked and private—within a hybrid media system marked by economic precarity, political control, and digital disruption. Through 20 in-depth interviews with journalists, alongside insights from PR professionals, media managers, and academic experts, the research reveals a pervasive erosion of the editorial-commercial boundary. Journalists report widespread self-censorship, blurred content labelling, …
Between Two Countries: The Impact Of Globalization And Deglobalization On Generation 1.5 Chinese International Students In The U.S., Meiyi Jin
Communication ETDs
This study examines how Generation 1.5 Chinese international students, those who moved to the U.S. as teenagers and completed secondary education there, construct their identities amid globalization and the growing trend of deglobalization. Through in-depth interviews with 10 participants, it explores how they navigate their transnational experiences, negotiate belonging, and respond to shifting cultural expectations and perceptions from both China and the U.S. Using critical thematic analysis, the study goes beyond identifying recurring themes by analyzing the power relations, discourses, and sociopolitical dynamics that shape participants’ experiences. Findings reveal that geopolitical tensions, restrictive policies, and evolving public discourse in both …
Using Dabke To Embody Sumud: A Literature Review Of Indigenous Palestinian Dance In Relation To Ongoing Trauma, Reema Rustom
Using Dabke To Embody Sumud: A Literature Review Of Indigenous Palestinian Dance In Relation To Ongoing Trauma, Reema Rustom
Expressive Therapies Theses
This literature review explores the psychological and psychosomatic impacts of political violence on Palestinians living under Israeli military occupation. Drawing from historical, academic, and ethnographic sources, the thesis examines how risk factors such as displacement, home destruction or demolition, and chronic exposure to military aggression contribute to trauma. Utilizing expressive arts therapy as a lens for understanding how arts-based processes support working through trauma, the review identifies existing Palestinian cultural practices that allow for the reclamation of the self, the collective, and the land. This review also highlights protective factors that support the well-being and resilience of Palestinians, such as …
"La Vida Es Un Carnaval": An Exploration Of Cuban Identity And Nostalgia Through Dance/Movement Therapy - A Community Engagement Project, Maria Fernanda Mendez Mendoza
"La Vida Es Un Carnaval": An Exploration Of Cuban Identity And Nostalgia Through Dance/Movement Therapy - A Community Engagement Project, Maria Fernanda Mendez Mendoza
Expressive Therapies Theses
“La Vida Es Un Carnaval” is a community engagement project and thesis that explores how identity and nostalgic resilience show up through dance/movement therapy with Cuban immigrants living in the United States, specifically Massachusetts. This project brought together six Cuban-born participants, ages 26 to 67, each with their own unique migration stories; from the Rafter Balsero Crisis of 1994, to the “Wet-Foot/Dry-Foot” policy, and family reunification. Through a mix of in-person and online sessions, participants explored their experiences using intermodal activities including dance/movement therapy techniques, conversation, journaling, artwork, and music. Themes of cultural pride, “Cubanía” – Cuban-ness, culture shock, and …
Respectability, Code-Switching, And Expression: Examining The Experience Of Black Expressive Arts Therapists Through A Sociolinguistic Lens, Darrien Bush
Expressive Therapies Theses
This literature review explores how the linguistic phenomenon of code-switching can be applied to expressive arts and expressive arts therapy to describe the experience of Black expressive therapists. The review outlines the evolution of the term, reasons why individuals switch codes, and how this affects their experience. The understanding of code-switching is then examined in expressive arts and the expressive arts therapy field. A history and understanding of code-switching in Black communities is also explored, connecting Black experiences of code-switching and expressive arts therapy programs. A discussion suggests that culturally relevant practices are implicitly discouraged due to dominant expectations. Future …
Women In The Traditional Gender System Through Sexualized And Inappropriate Performances In The Modern Advertisements, Ruoning Xia
Women In The Traditional Gender System Through Sexualized And Inappropriate Performances In The Modern Advertisements, Ruoning Xia
Communication ETDs
This study examined the body and gender identity performances and narratives of women in different Chinese advertisements, and deconstructed the motivation and representation of humiliation, sexual harassment, and gender offside toward women in public spaces. The study takes feminism, patriarchal capitalism, and rhetorical criticism to analyze the situation of Chinese women’s identity and gender in the traditional gender system, as well as the status of women’s situations with patriarchy and capitalism discourses. Through the analysis of the advertisements, the study criticized the gender (mis)representation of women’s gender identity and bodies among women's identities, bodies, and patriarchy, and deconstructs the gender …
Organizing In The Hybrid Media System: Local And International Organizing In The Metoo Movement, Jenna Dole
Organizing In The Hybrid Media System: Local And International Organizing In The Metoo Movement, Jenna Dole
Sociology ETDs
Movements today are operating in a hybrid media system, in which activists negotiate the use of traditional and social media. Although most of what we know of the MeToo movement comes from studies of the #MeToo campaign and online organizing, the movement has its foundations in local organizing and in the wake of the viral campaign additional local organizing efforts took place. Using semi-structured interviews with leaders of a local MeToo organizing group and Facebook posts from this local group and a large, international MeToo Facebook group, this study explores the role of local organizing coming out of an international, …
A Tale Of Two Organizations: San Francisco & Tokyo, An Analysis Of Urban Youth Poverty In The Developed World, Arturo Paredes
A Tale Of Two Organizations: San Francisco & Tokyo, An Analysis Of Urban Youth Poverty In The Developed World, Arturo Paredes
Master's Projects and Capstones
This study analyzes the experiences of low-income youth in terms of their access to educational opportunities in connection to their social mobility, the study focuses on two highly prosperous cities: San Francisco and Tokyo specifically dwelling into some affected population groups and overall neighborhoods where low-income populations are clustered in. The study delves into youth poverty as a complex phenomenon facing communities and its direct implications for the lives of youth in the context of educational experiences and its connection to socio-economic outcomes. By focusing on two organizations addressing this issue in each of the contexts, the study highlights interventions, …
Parental Experience In 4-H And Its Effect On Youth Reenrollment, Jolynn Miller, Kendra Lewis, Jeannette Rea Keywood, Tim Ewers, Kali Trzesniewski, Sarah Hensley
Parental Experience In 4-H And Its Effect On Youth Reenrollment, Jolynn Miller, Kendra Lewis, Jeannette Rea Keywood, Tim Ewers, Kali Trzesniewski, Sarah Hensley
Journal of Extension
Youth experience many benefits from participating in the 4-H program. It is unclear, however, what role parents play in their child’s reenrollment in the program. This study uses data from a multi-year multi-state study of youth retention in 4-H to examine the effects of parental expectations and experience on their intent to reenroll their child after their first year in 4-H. Results show a relationship between parental expectations and experiences on continued involvement. This study can be used to help 4-H programs recruit and retain more youth, as well as by other Extension programs to understand retention issues.
Grief As Slip: (How Little I Show) An Exploration In Clay, When Words Are Not Enough, Michelle A. Smith
Grief As Slip: (How Little I Show) An Exploration In Clay, When Words Are Not Enough, Michelle A. Smith
Masters Theses, 2020-current
Grief as Slip (how little I show) implies that even as we acknowledge our mortality and the fleeting nature of life, we still only reveal a fraction of our true selves or our deeper realities. The ceramic artwork in this exhibition carries and conveys a journey through the present and remembered emotions of the artists’ personal narrative. By juxtaposing the tactile nature of clay with the ethereal quality of human experience, Smith contemplates the profound interplay between material transformation and emotional resilience. The exhibition’s intent is to translate the essence of complex emotional states into abstracted forms so they can …
A Theory-Based Examination Of Factors Influencing Caregivers’ Intentions To Disclose Sickle Cell Trait Status To Their Children, Christine A. Chaba
A Theory-Based Examination Of Factors Influencing Caregivers’ Intentions To Disclose Sickle Cell Trait Status To Their Children, Christine A. Chaba
WUSM Theses and Dissertations – All Programs
Sickle cell trait (SCT), the heterozygous form of sickle cell disease, has significant implications for health and reproductive decision-making. Timely disclosure of SCT status to children by their caregivers is critical for promoting genetic awareness and supporting informed reproductive choices. However, many caregivers delay or avoid this conversation. This study examined the psychosocial and behavioral factors influencing caregivers’ intentions to disclose SCT status to their children, guided by the Theory of Planned Behavior and the Theory of Regret Regulation. A descriptive, cross-sectional study was conducted with 78 caregivers of Children with SCT, who completed an online survey. The study addressed …
Africanism In America: Exploring Hybrid Identities Of African Students In The Us, Ruth A. Yeboah
Africanism In America: Exploring Hybrid Identities Of African Students In The Us, Ruth A. Yeboah
Masters Theses
This study interrogates the intercultural experiences of African international students (AIS) in a US Midwestern University. With a focus on West African students, the project explores how students confront and overcome linguistic, cultural, and systemic barriers as they create new dynamic spaces which are neither American nor African, but a mixture of both in a predominantly White institution. Drawing on the theoretical constructs of hybridity and language ideology, the findings reveal how AIS actively negotiate identity by using traditional African cultural traits, rooted in Africanism—with new cultural influences, generating unique, fluid and constantly-evolving hybrid identities. I utilized ethnographic observations …
Decoding Symbolic Influence On Youtube Engagement, Emotion Resonance And Trust In Information Campaigns, Diwash Poudel
Decoding Symbolic Influence On Youtube Engagement, Emotion Resonance And Trust In Information Campaigns, Diwash Poudel
Theses and Dissertations
This study examined how symbolic images in YouTube videos influences viewers’ emotions, trust, and engagement with political content online. Approximately 2,000 videos were collected and analyzed, with a focus on both thumbnails and standout frames. The findings revealed that cultural symbols were particularly effective at capturing attention and evoking strong emotional reactions—especially anger and disgust. Notably, these same symbols also enhanced viewer trust, making audiences less susceptible to misinformation. Statistical tests confirmed that these effects were consistent and significant. To ensure the validity of these results, additional analyses were conducted to assess potential biases in YouTube’s recommendation algorithm, as well …
Avatars In Virtual Live Streaming: Identity, Authenticity And Interaction, Yifan Wu
Avatars In Virtual Live Streaming: Identity, Authenticity And Interaction, Yifan Wu
Theses - ALL
With the advancement and development of technology, people now have more and more choices for entertainment. Virtual live streaming, as a rapidly growing form of entertainment, is receiving increasing attention. As an intersection of emerging technology and traditional entertainment modes, virtual live streamers interact with audiences through virtual avatars, bringing a new entertainment experience while also raising many interesting research questions. This thesis focuses on virtual avatars, discussing how virtual live streamers and audiences perceive virtual avatars and how these avatars influence both streamers and the audience. More importantly, this thesis explores the role that virtual avatars play in the …
The Media Coverage Of The Israel And Gaza War: A Comparative Study Of Cnn And Al Jazeera, Fuhaid Alajmi
The Media Coverage Of The Israel And Gaza War: A Comparative Study Of Cnn And Al Jazeera, Fuhaid Alajmi
Theses - ALL
The Israel-Gaza War, which officially started on October 7, 2023, caused immense loss in the Middle East and attracted the international media's eyes. This study discusses the media’s framing in its reporting on the Israel-Gaza War, particularly as disseminated on two prominent global news providers’ online websites: CNN and Al Jazeera. The research explores the differences and similarities in framing the war using framing theory. The study examines how these news outlets covered these current events online in a period ranging from October 7, 2023, to April 7, 2024, using quantitative content analysis. It investigates the main framing of news …
Express Yourself! Biculturalism, Ethnic Identity & Expression Through Instagram, Zanira Ghulamhussain
Express Yourself! Biculturalism, Ethnic Identity & Expression Through Instagram, Zanira Ghulamhussain
Theses - ALL
This qualitative study examines the relationship between biculturalism, ethnic identity, and Instagram use among second-generation Pakistani-Americans. To answer the research questions for this cross-sectional study, the method of virtual, semi structured in-depth interviews was utilized to collect data. Through interviews with second-generation Pakistani-Americans, the researcher explored how Instagram use intersects with ethnic identity and bicultural experiences. Interview data was collected, transcribed, analyzed, and categorized into various themes. Results suggest that Instagram plays a significant role in shaping and expressing ethnic identity, providing a platform for connection, cultural exchange, and personal exploration. This study contributes to understanding the role of social …
Encrypted Eroticism: Encoding And Decoding Strategies Against Censorship In Chinese Slash Fandom, Xiyin Li
Encrypted Eroticism: Encoding And Decoding Strategies Against Censorship In Chinese Slash Fandom, Xiyin Li
Theses - ALL
This study examines how Chinese slash fans circumvent censorship through coding and decoding strategies (Hall, 1980). Based on online ethnography and participant observation of a 20-year slash fandom of a popular online novel, DMBJ, I find that fans employ linguistic wordplay across morphological, phonetic, and semantic dimensions with their linguistic literacy in Chinese. Fans actively extract scenes or descriptions from the original novel that align with erotic contexts and collage them into new slash fiction. This form of creation is not entirely original but involves poaching and recombining canonical texts to assign new sexual meanings. At the same time, fans …
Logging On To Act Out: Understanding Aggressive Personality Traits In Cyberbullies And Cyberbully-Victims, Joy R. Burton
Logging On To Act Out: Understanding Aggressive Personality Traits In Cyberbullies And Cyberbully-Victims, Joy R. Burton
Theses - ALL
Cyberbullying and harassment are pervasive issues online. Certain personality characteristics may make some individuals more inclined to cyberbully than others. This study explores whether aggressive personality characteristics and factors like gender and social media habits are predictive of whether a person cyberbullies, and to what extent. Responses from an online survey of adults distributed via MTurk (n = 189) found a majority of participants (81.5%) report being ridiculed online to some extent in the past year, though most report low levels of cyberbullying. There is a positive relationship between cyberbullying and aggression among adults; physical aggression was by far the …
Persuasion Knowledge As A Continuum: Understanding Engagement In Livestream Commerce Between China And The U.S., Bryce Whitwam
Persuasion Knowledge As A Continuum: Understanding Engagement In Livestream Commerce Between China And The U.S., Bryce Whitwam
Dissertations - ALL
Livestream shopping on social media platforms represents a merging of real-time social interaction and e-commerce. This dissertation examines the divergent engagement levels of Chinese and American consumers in livestream commerce by integrating the Persuasion Knowledge Model (PKM) and the Heuristic-Systematic Model (HSM) to explain differences in trust formation and purchase behaviors. While cultural convergence theory suggests increasing similarities in digital commerce behaviors across markets, findings reveal that persuasion knowledge development, shaped by exposure to commercial persuasion attempts, creates distinct information-processing patterns that persist despite technological convergence. Through a mixed-method comparative study, this research demonstrates that Chinese consumers in a mature …
Predicting Crisis: Using Computational Methods To Forecast Crisis Conditions, Michelle Marie Johnson
Predicting Crisis: Using Computational Methods To Forecast Crisis Conditions, Michelle Marie Johnson
Dissertations - ALL
The vast scale of digital information generated daily provides unprecedented opportunities to analyze human behavior in ways that can improve crisis prediction and response. This dissertation introduces PREDICT, a theoretical framework that reconceptualizes crises as predictable phenomena rather than unknowable disruptions. Grounded in chaos theory and complex systems theory, PREDICT operationalizes crisis prediction through three constructs: Perceived Rupture of Equilibrium (PRE), Dynamic Interactions (DI), and Crisis Trajectory (CT). These constructs enable a shift from reactive crisis management to proactive crisis forecasting by identifying early signals of instability, modeling stakeholder interactions, and mapping potential crisis trajectories. To test PREDICT, this study …
How Toxic Communications In Chinese Online Fan Groups Affect Fan Engagement, Tian Xia
How Toxic Communications In Chinese Online Fan Groups Affect Fan Engagement, Tian Xia
Theses - ALL
Abstract The study used a Self-Determination Theory (SDT) theoretical framework to explore how toxicity impacts fan engagement in online fan groups in China. An online survey method in China with a sample size of 205 participants was used to measure the hypotheses 1)Toxicity causes fans to feel less autonomy in online groups, 2) Toxicity causes fans to feel less skilled (competence) in online groups, 3) Toxicity causes fans to feel less relatedness in online groups and research questions and the research questions 1) How will autonomy, competence, and relatedness relate to specific fandom behaviors? 2) What is the difference between …
What We Carry Carries Us: Narratives Of African Immigrants Through Cultural Artifacts In The United States, Faizat Oladunni Asifat
What We Carry Carries Us: Narratives Of African Immigrants Through Cultural Artifacts In The United States, Faizat Oladunni Asifat
Theses - ALL
In this thesis, I explore how African immigrants in Syracuse, New York, use cultural objects to navigate identity, memory, and belonging in a new environment. Through interviews, story circles, and personal narratives, it examines how everyday items transform into meaningful symbols of home, acting as emotional anchors and ways to preserve culture. The study reveals that these objects, though initially practical, gain significance through migration, helping individuals cope with the experience, maintain ties to their heritage, and negotiate hybrid identities. However, their meanings are fluid: some objects retain emotional and cultural weight, while others fade as immigrants adapt. Beyond personal …
Reducing Stigma Towards Alcohol Use Disorder (Aud): A Parasocial Contact Approach, Prah Haider
Reducing Stigma Towards Alcohol Use Disorder (Aud): A Parasocial Contact Approach, Prah Haider
Honors Thesis
Alcohol use disorder (AUD) is characterized by loss of control over alcohol intake, compulsive alcohol use and a negative emotional state when not drinking, which can follow a chronic, relapsing course (Carvalho et al., 2019). AUD ranks among the most prevalent mental disorders globally. According to the 2022 National Survey on Drug Use and Health, 28.8 million adults ages 18 and older (11.2% in this age group) had AUD in 2021 (NIH, 2024). My proposal seeks to create a novel approach to addressing stigma through creating the illusion of a relationship between a television viewer and a mediated on-screen persona. …