Digital Commons Network^™

Correlating Communication Channels With Baptism Outcomes: A Quantitative Case Study Using Media Multiplexity Theory In The Texas Conference Of Seventh-Day Adventists, Kenrunne L. Dixon

Doctoral Dissertations and Projects

The purpose of this quantitative study was to examine the use of social media within the local church setting as a tool for engaging diverse communities through tailored, targeted messaging that addresses their unique needs and desires. The use of multiple channels helps connect on different levels, allowing for more profound and lasting relationships (Ledbetter, 2021). This quantitative research explored the local church and how it invests in connecting to its communities outside the church walls through multiple communication channels. Local church congregations invest significant time and resources in planning programs that seem only to attract current members. Their congregations …

A Qualitative Study Of The Uses And Gratifications Theory In Tiktok’S Short-Form Video Influence On Users Behaviors And Motivations Among Young Adults In The Commonwealth Of Pennsylvania, Jonathan V. Robertson

Doctoral Dissertations and Projects

This qualitative dissertation explored the TikTok consumption and engagement behaviors of young adults aged 18-25. The TikTok social media platform is well-known for its active community of content creators producing high-quality, short-form, eye-catching video content. These videos are tailored to individuals' personal interests, beliefs, and values, shaping users' daily lives. Alternative social media platforms offer similar capabilities; however, they fall short of TikTok's powerful algorithm. The uses and gratifications theoretical framework were specifically selected to help understand why young adults engage with TikTok, how their unique motivations shape their engagement behaviors, and the role TikTok plays in identity development. The …

Public Willingness To Report Suspicious Activity Captured On Facebook Viral Videos, Tamika S. Bouldin

Doctoral Dissertations and Projects

The widespread use of social media platforms has transformed how individuals observe, engage with, and respond to public events. Viral videos depicting potentially unlawful and dangerous behavior have become common, yet little is known about the factors that motivate viewers to report such content to the authorities. The study aimd to examine the factors influencing the public's willingness to report suspicious activities observed in viral videos across Facebook. Using a cross-sectional correlational quantitative design, the research employed a structured survey questionnaire collecting data from a diverse sample of adult Facebook users in California. Key predictor variables included trust in law …

Cowpox And Counterpublics: A Rhetorical Analysis Of Anti-Covid Vaccine Conspiracy Theories On Social Media, Cole Melton '26

Honor Scholar Theses

In order to better understand why people construct and perpetuate anti-COVID vaccine conspiracy theories, I perform a rhetorical analysis of some conspiracy theories widespread on social media during the height of the COVID vaccination effort. I begin with a literature review, highlighting the history and efficacy of vaccine technology, gathering characteristics and definitions of conspiracy theories, and reviewing the history of the anti-vaccine movement. Ultimately, I argue that anti-COVID vaccine conspiracy theorists understand vaccination as an attack on personal rights by the U.S. government, prompting the conspiracy theorists to establish an ideological institution rival to the U.S. government that would …

Divide And Conquer: Polarization, Power, And Conspiracy Theories, Lilly Vanhouten '26

Honor Scholar Theses

The following paper is designed to explore belief in conspiracy theories, especially conspiracy theories surrounding the distrust of government like the Uniparty theory in relation to polarization, cults, moral and psychological factors, populism, precedence for having distrust in the government, and influencers. I sought to discover why people believe in conspiracy theories like the Uniparty theory and conducted a media analysis; researched polarization, cult and conspiracy, moral and psychological factors, populism, and precedence; analyzed influencers I watch reflecting conspiracy theory belief; and wrote poetry about conspiracy theories to determine the answer. I found that conspiracy theory belief is influenced by …

The Wandering Role: A Rhetorical Analysis Of Gamal Abdel Nasser, Ethan Nichter '26

Honor Scholar Theses

In the mid-twentieth century, Gamal Abdel Nasser emerged as a powerful figure in Egypt and the rest of the Arab world, seeking to uplift the region in the era of decolonization. While contemporary scholars have analyzed Nasserism as a contradiction of itself, an ideology that originated as liberation but resulted in autocratic rule, less attention has been paid to instead break down what made Nasserism so appealing to his audience. I draw upon Max Weber’s theory of charismatic authority and Maurice Charland’s concept of constitutive rhetoric in interpreting Nasserism in three phases: as a political theory, as a ruling ideology, …

Short-Form Content And The Long-Term Effects, Grace Brown

Research Days

This research aims to explain the rapid growth of short-form digital content. This is an exploration as to why platforms, like TikTok, have taken over modern entertainment. As media evolves away from long-form content with high-production towards short-form with minimal editing, audiences adapt. Short-form content allows social media users to scroll past “uninteresting” videos with ease, validates shortened attention spans and creates more economic incentives. TikTok has successfully developed a highly personalized and fast-paced algorithm, which many social media apps have attempted to mimic. This algorithm sustains engagement by encouraging rapid scrolling and continuous content consumption. While users can easily …

Beyond The Badge: How Internal Culture Contradicts External Service In Urban Police Departments, Rowan Bari Eiselman

Educational Studies Student Papers and Posters

This ethnographic study examines how gendered workplace culture and mental health culture shape officer retention in two urban police departments: the Orange Police Department and the Los Angeles Police Department's 77th District. Through ride-alongs, observations, and informal interviews with nine current and retired officers (four female, five male) across various ranks conducted between March and April 2026, this research reveals a troubling contradiction: departments tasked with serving diverse communities struggle to support diversity within their own ranks. Female officers navigate professional isolation, prolonged competence-proving expectations, and implicit career-versus-motherhood choices, with experiences varying significantly between the more supportive Orange PD and …

Rock On! Examining The Relationship Between Armed Conflict And Rock Protest Music, Dylan Conner Dunn

Senior Theses

This thesis explores the relationship between rock protest music and wars, armed conflicts, and other related events. The purpose of this research is to explore how such specific events, or war and conflict in general, influence rock songwriters. This paper examines a series of nine rock songs ranging across five decades, from the Vietnam War to the 2010s. A variety of artists wrote and recorded these songs, ranging from hard rock to classic rock, to folk rock and beyond. Some are more audially intense, lyrically visceral, and featuring explicit language, whereas others are much more stripped-back and “family-friendly.” Each of …

‘They’Re Squeezing Us Like An Accordion’:Assessing The Information Environment Of Working-Class Residents Of Dublin’S North Inner City, Stephanie Costello

Irish Communication Review

This article assesses the communication environment of the north inner city of Dublin, an area characterised by entrenched disadvantage, rapid demographic change, and neoliberal urban renewal. Findings were produced from a ten-week engagement journalism project involving the Dublin Inquirer, various community groups, and working-class residents. Using Communication Infrastructure Theory (CIT), the study draws on focus groups, participant observation, and interviews to assess local storytelling networks in the context of the project. The findings reveal a fractured communication action context (CAC), where safety concerns, transient populations, litter, lack of public space, and negative national media portrayals constrain residents' ability to connect …

From Lino To Luxury: Class, Taste And Identity In The Mid-Twentieth Century Irish Provincial ‘Good Room’, Angela Mehegan

Irish Communication Review

The aim of this paper is to position issues of class and taste within the context of the home and through the lens of the domestic in mid-twentieth century provincial Ireland from the early 1950s to the early 1970s. This was a time of unprecedented economic growth and heralded a period of social and cultural change. Our homes and the artefacts we surround ourselves with are central to our sense of self and how we wish to be seen by others. Issues of class, taste, status, gender, and aesthetic possibilities are unpacked by focusing on the ‘Good Room’ as a …

‘It’S The Best Person For The Job’: Gendering Logic And The Hiring Practices Of Music Organisations In Ireland, Yvonne Kiely Dr

Irish Communication Review

Despite calls for reform in the allocation of jobs in music industries, little is known about how music organisations operate internally and the day-to-day realities that male and female workers must navigate. Findings of bullying and harassment in the arts sector by the Irish Theatre Institute prompted the Irish government in 2022 to issue a set of recommendations aimed at reforming the working conditions and gender divisions of labour of arts sector organisations under its remit. These recommendations were made in the absence of academic studies of music organisations in Ireland, and in the absence of centralised data about these …

Fear In The Forecast: Do You Believe The Government Controls The Weather?, Gabriella Bartsch

Honors Papers and Posters

Weather manipulation by the government is among the most widely believed conspiracy theories in America, with over 49 percent of Americans subscribing to this belief. As belief in weather-related conspiracies continues to gain traction, understanding the political and social factors that drive these beliefs becomes increasingly essential. In this study, data from the Chapman Survey of American Fears, a representative national sample of U.S. adults, as well as a qualitative content analysis of X/Twitter posts from 2020 to 2026, are used. This research examines how political partisanship and conspiratorial predisposition are reflected in media consumption and levels of institutional trust, …

Butterflies & You: Considerations Of Human Relationships With The Natural World (Paper), Madison Colby

2026 Awards for Excellence in Student Research and Creative Activity - Documents & Media

Science communication only accounts for approximately 2% of the entire scientific output of 2017-2022 (Parejo-Cuéllar et. al, 2024). It is an under-researched and under-valued field, especially in an age that has devalued science as a whole. The delicate art of explaining complicated ideas to people who are unfamiliar with scientific jargon is vital to humans’ understanding of the world. Butterflies & You is a documentary film exploring the relationship between humans and the many different butterfly species that call Illinois home. Video-based science communication is important to research and practice because of its impact on environmental advocacy and the growing …

A Research Proposal: Gender Differences In The Experience And Impact Of Fear Of Missing Out (Fomo), Valeria Garcia, Yesenia De Leon

Posters - 2026

Fear of Missing Out (FoMO) is the anxiety individuals feel when they believe others are having rewarding experiences without them, a feeling that has increased with the rise of social media. Constant exposure to others' curated lives can lead to social comparison, increased social media use, and negative outcomes such as decreased academic focus and poorer mental health. Research suggests that FoMO may be experienced differently across genders due to differences in social expectations and online behaviors. For example, women may be more likely to engage in social comparison and seek validation, while men may use social media for different …

Research Proposal: What Did We Lose When We Stayed Home? Digital Culture And The Erosion Of Social Interaction, Anzio Hall

Posters - 2026

Third spaces serve as casual social environments such as libraries and movie theaters acting as "anchors" for community and social connection. (Melissa et.,al 2024). Nonetheless with the rise of streaming services and personalized experiences, these spaces are increasingly disappearing from everyday life (Fowler, 2026; Van De Vijer, 2017). For Gen Z, a generation that had grown up with technology at their fingertips, raising questions about how they interacting with other and experience relationships (Fisu et al, 2024). This study aims to explore: How does Gen Z describe the experience of third spaces as they connect with others?

Next-Generation Democratic Cyber Statecraft - Balancing The Signal: Shutdown Shocks And Democratic Digital Governance, Scott M. Di Panni

School of Public Policy Capstones

This paper develops Next-Generation Democratic Cyber Statecraft (NG-DCS), a unified strategic doctrine for democratic governments to contest the cognitive domain against authoritarian adversaries. Drawing on twenty-six years of cross-national panel data (1999–2024) spanning 213 countries, game-theoretic modeling, and qualitative case analysis, the paper establishes three interconnected empirical and theoretical foundations. First, cross-national OLS regression across 160+ countries demonstrates that regime type is the dominant structural determinant of internet freedom (R²=0.615, β=2.513, p< 0.001), explaining more than twice the variance attributable to per-capita wealth (R²=0.268). Democratic governance, not economic development, produces open digital environments. Second, a two-way fixed effects (TWFE) difference-in-differences study exploiting government-ordered internet shutdowns as discrete policy interventions finds that digital restrictions causally degrade V-Dem governance quality by 0.21–0.38 standard deviations (p< 0.001 across all specifications). Treatment effects are immediate (β=−0.302 at k=0) and persist through five post-treatment years (β=−0.246 at k=+5), indicating structural rather than transitory governance damage. Parallel trends validation (p=0.352) and Callaway–Sant’Anna heterogeneity-robust estimation (ATT=−0.230, SE=0.077) support causal identification. Instrumental variable triangulation (2SLS β=−0.949, p=0.005) confirms that simultaneity was attenuating, not inflating, the primary estimates. Third, formal game-theoretic analysis reveals that the current U.S.–adversary equilibrium is (Restrain, Escalate)—the risk-dominant but Pareto-inferior outcome of a Stag Hunt structure. China, Russia, North Korea, and Venezuela each occupy structurally distinct positions (Stackelberg commitment, asymmetric two-level, autarky, and reactive trigger, respectively), requiring differentiated doctrinal responses rather than a uniform strategic playbook. Generative AI and algorithmic governance are shown to accelerate cognitive vulnerability by collapsing influence operation costs and exploiting engagement-optimized platform architectures that systematically degrade deliberative capacity in democratic populations.

Conservation Communication In Web 2.0: A Mixed Methods Analysis Of Alveus Sanctuary's Strategies On Twitch.Tv, Hope Denison

Senior Theses

This thesis examines how environmental creators can effectively transmit conservation messages in the evolving Web 2.0 media environment. The case of Alveus Sanctuary, a virtual sanctuary and education center on Twitch.TV, is used to explore the strategies currently used to engage audiences and raise ecological awareness online. Thematic analysis of interviews with the sanctuary’s founder revealed that Alveus combines traditional environmental education with an influencer business model to engage online audiences, leveraging parasocial behavior, interactivity, and collaboration to garner support. A quantitative content analysis of social media posts revealed that these strategies effectively induce parasocial engagement in online spaces. These …

Research Proposal: Enhancing Or Replacing? A Qualitative Study Of Ai's Impact On Coaching Strategy And Team Dynamics, Mariana Perez Romero

Posters - 2026

Since early 2020’s, artificial intelligence has become widely accessible and increasingly adapt in everyday life. In sports, AI now plays a major role in performance analysis, training strategies, and real time decision-making. While these tools offer significant advantages, they also reshape how athletes and coaches communicate, interpret information, and build relationships. Sport is a space for relationships: communication between coaches and athletes, trust within the team, shared decision-making, and bonds that are built through experience. It is important to understand how AI is influencing these human dynamics. This study will explore how AI influences communication and interpersonal dynamics in sports, …

Social Media Microtrends And The Economic Realities Of Young Consumers, Camila Berumen

Posters - 2026

This study expects to reveal how social media microtrends act as indicators of the economic realities' young consumers experience, including financial pressure, shifting spending habits, and changing values around consumption. By analyzing how these realities are expressed through digital trends, the research will provide a deeper understanding of how economic conditions are communicated in everyday online behavior. This research addresses the issue that traditional economic measures often overlook lived experience, especially among younger generations. By focusing on microtrends, the study offers a more nuanced and accessible way to understand how economic realities are felt and expressed, rather than just measured. …

Understanding The Life Satisfaction Gap In Political Consumerism: Buycotting Vs. Boycotting, Neleen S. Leslie-Piper, La Toya M. Russell

AMTP Proceedings 2026

Drawing on approach–avoidance motivation, regulatory focus, warm-glow reward, and self-determination theory, this study examines whether political consumerism, specifically boycotting and buycotting, is associated with life satisfaction in environmental and social issue contexts. Using survey data from Prosper Insights, we compare life satisfaction across buycotters, boycotters, and indifferent consumers and examine how Big Five personality traits and demographics moderate these relationships. We predict higher life satisfaction among buycotters than boycotters, and anticipate a moderating effect of personality traits. Our findings advance marketing theory and practice by linking political consumerism to consumer well-being.

The Wonderful Everyday, Helen Ball

Gateway Reader- Individual Papers

• The Problem: Rhetorical analysis of marketing strategies demonstrates how minimalist advertisements sell an idealized lifestyle to middle-class consumers rather than just a specific household product.

• The Method: The researcher conducted a visual and psychological analysis of a 2017 IKEA UK print advertisement for the Sheffield store opening, utilizing color psychology frameworks and target market demographic data.

• Qualitative Finding: The advertisement uses a calming light blue and contrasting mustard yellow palette to project stability and attract busy families; the deliberate physical absence of the advertised Hemnes coat stand creates a sense of consumer anticipation and suspense; the versatile room setting appeals …

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Heroes Of Medicine In The Rio Grande Valley: Documentary Interview With Dr. Cynthia Cavazos Gonzalez, Cynthia Cavazos Gonzalez, Raquel Elena Orellana

Heroes of Medicine in the Rio Grande Valley

Cynthia Cavazos Gonzalez PhD is an Associate Professor of Clinical Practice at UTRGV in Edinburg, Texas and she is the clinic director of the UTRGV Psychology training clinic. She completed a doctoral degree in Clinical Psychology from California School of Professional Psychology in Fresno, California. Her doctoral degree is in Clinical Psychology with a major specialization in Neuropsychology and minor specialization in Health Psychology. She completed an APA-accredited pre-doctoral internship at UTMB in Galveston with a major emphasis in hospital consultation, outpatient psychotherapy, and psychological and neuropsychological evaluations with diverse populations. She completed an informal neuropsychology post-doctoral residency in Texas …

Precision Or Invasion? Mapping The Personalization Paradox, Shyamala N. Chalakudi, Gnana Bharathy

Journal of Applied Marketing Theory

AI-driven personalization has transformed consumer engagement, yet existing research offers no systematic way to determine when personalization shifts from helpful to intrusive. Current research and models explain privacy concerns or expectancy violations but do not measure the point at which personalization triggers user discomfort, creating the personalization paradox. This study introduces the Discomfort Threshold Assessment & Measurement (DTAM) framework, a conceptual model that identifies and evaluates this threshold by integrating Dual Process Theory, Expectation Violation Theory, and Privacy Calculus Theory. DTAM distinguishes between affective discomfort reactance and cognitive discomfort reactance and outlines how these constructs could, in future empirical studies, …

Translating Research For The Public: Lab And Online Engagement, Hannah Jiron

Posters - 2026

In the world of psychological research, we spend countless hours in the lab gathering data that has the potential to change lives. But if that data stays locked away in spreadsheets or professional journals, it remains "invisible" to the very people who need it most. As our research moves into the digital age, we have a unique opportunity to "uncloister" science taking it out of the lab and bringing it into the community. This poster explores why simply having good data isn't enough. For research to truly matter, it requires active management and a heart for public outreach. We argue …

When The Jingle Isn't Human: How Ai-Generated Vs. Human Composed Sonic Branding Shapes Consumer Response, Zecong Ma, Hong-Hee Lee, Danielle Rangel

Posters - 2026

Sonic branding elements—such as sound logos and jingles—shape brand meaning by communicating cues that consumers process quickly and often implicitly (e.g., through affect, fit, and memory). Recent evidence suggests that even specific musical choices (like instrumentation in a sound logo) can shift perceived brand personality traits (e.g., sophistication, ruggedness), indicating that audio can function as a powerful identity signal rather than mere “background.” At the same time, generative AI is rapidly lowering the cost and increasing the speed of producing branded music, making AI-composed jingles a realistic and scalable tool for marketers. Yet consumer responses to AI-generated creative work are …

Family Communication Patterns And Romantic Partner Selection: A Proposed Study Of Divorce Risk And Relationship Stability, Lilliana De Leon, Maria Reeves, Joel Burgess, Monique Rodriguez

Posters - 2026

Family Communication Patterns Theory (FCPT) is described as repeated communication beliefs and behaviors that orient a family system and contribute to a shared reality. There are two different orientation styles describing family communication style. Conformity orientation creates a shared reality respective of parental authority and family rules. While conversation orientation creates a shared reality by encouraging open conversation, discussion, and argumentation. There are four family types including; pluralistic family, protective family, laissez-faire family and consensual family. Each experiencing different levels of conformity and conversation.

Advancing The Understanding Of Palliative Care In Singapore: Knowledge, Attitudes, Receptiveness, And The Moderating Role Of Media Information-Seeking Preferences, Su Lin Yeo, Angel Lee, Raymond Han Lip Ng, May O. Lwin, Yumin Lin

Research Collection Lee Kong Chian School Of Business

Introduction: Despite the growing demand for palliative care, this specialized medical care remains severely underutilized, with almost 50% of countries worldwide lacking access. Given that misperceptions and stigma continue to hinder progress in healthcare policy, this study aims to examine the relationships between palliative care knowledge, attitudes, and receptiveness to better understand how public health communication can enhance awareness and understanding of the topic in Singapore. Applying the adapted knowledge-attitude-practice (KAP) model, it further extends theory by examining the moderating role of media information-seeking between knowledge and receptiveness.Methods: Mixed-mode surveys involving 1,226 participants (926 online and 300 in-person respondents), representing …

Assessing The Impact Of Alumni Relations: Using The Theory Of Planned Behavior To Understand Fsu Students Motivation To Engage, Eldaneka Rolle, Richard Waters Phd, Ciara A. Lewis

AMTP Proceedings 2026

This study aimed to understand Florida State University graduate and upper-division undergraduate students in the College of Communication and Information, attitudes and perception of connection through the specific behavior, engagement with alumni relations. If individuals perceive a connection, is there perceived behavioral control (PBC), does PBC influence their intent to remain connected through one of the four key components, experience, communication, volunteer and philanthropy. Five focus group discussions were conducted using semi-structured interviews. Through thematic analysis, eight common themes were developed, Major, Minor or Certification Interest, Program Experience, Faculty, Advisors and Staff, Event Participation, Communication Preference, Volunteer Opportunities, Small Contributions …

Influencer Effect? An Examination Of Dunkin’ And Tarte’S Use Of Influencers, Amanda D. Damiano Ph.D., Wenjing Xie Ph.D.

AMTP Proceedings 2026

The purpose of this project was to understand public perceptions of brands using influencers. The brands Dunkin’ and Tarte Cosmetics served as case studies for this study. A mixed-methods approach was undertaken. Specifically, social media listening in the form of a content analysis was conducted. That was then followed by an online survey of students from a medium-sized university in the northeast. A number of factors were measured related to participants’ stated brand and influencer effectiveness on social media in general, as well as specific to Dunkin’ and Tarte. Additionally, participant demographic factors were measured in accordance with their stated …