Digital Commons Network^™

Understanding Podcast Advertising Processing And Outcomes: An Analysis Of Podcast Ad Types, Message Types, And Media Context On Consumer Responses, Colin Piacentine

Theses and Dissertations

Podcasting is a rapidly growing medium that is increasingly substantially in terms of both audiences and advertising revenue. This study examines the concepts of native advertising, persuasion knowledge, narrative transportation, and media context congruity as they pertain to this emerging media format. Specifically, it examines the effects of ad type (host-read/announcer-read), message type (informative/narrative), and genre (news/true crime), as well as the interactions between them, on consumer responses. Consumer responses are categorized into those relating to the podcast and those relating to the advertisement. A 2 x 2 x 2 full factorial between-subjects online experiment is conducted comparing eight podcast …

Probing The Communication World Of Social Media Influencers And Their Avid Followers: A Two-Paper Panel, Filippa Frogner, Aurora Harris, Julia Lastic, Sophia Farrar, Stephanie Williamson, Richard M. Perloff

Student Scholarship

Paper presented to the Ohio Communication Association, October 2023

Towards Agile Academia: An Approach To Scientific Paper Writing Inspired By Software Engineering, Tyler Procko

Doctoral Dissertations and Master's Theses

The construction of scientific papers is performed in service of the greater scientific community. This iterative process is, in effect, an academic economy, where all members benefit from well-written papers. However, many published scientific papers are poorly written; they often lack sufficient detail to allow replication, there is improper usage of citations or a lack of regard to relevant work, reporting is vague or without linked empirical data to allow verification, figures do not correspond to text or are non-sensical, literary elements, e.g., bulleted lists, are used ineffectively, formatting renders certain sections unreadable, and grammatical errors abound. The issues of …

Experiences Of Autistic Twitch Livestreamers: “I Have Made Easily The Most Meaningful And Impactful Relationships”, Terrance Mok, Anthony Tang, Adam Mccrimmon, Lora Oehlberg

Research Collection School Of Computing and Information Systems

We present perspectives from 10 autistic Twitch streamers regarding their experiences as livestreamers and how autism uniquely colors their experiences. Livestreaming offers a social online experience distinct from in-person, face-to-face communication, where autistic people tend to encounter challenges. Our reflexive thematic analysis of interviews with 10 participants showcases autistic livestreamers’ perspectives in their own words. Our findings center on the importance of having streamers establishing connections with other, sharing autistic identities, controlling a space for social interaction, personal growth, and accessibility challenges. In our discussion, we highlight the crucial value of having a medium for autistic representation, as well as …

Multisensory Virtual Reality Artists And Media Dimensions Toward Immersion: A Framework Of Mediology For Understanding Professional Communication Rhetorics, D’An Knowles Ball

English Theses & Dissertations

Multisensory elements are increasingly being added to virtual reality (VR) environments, allowing for higher levels of immersion for users as well as expanded creative media opportunities for multisensory VR artists. Recognizing multisensory VR as a networked ecology between the designer, the system, and the user, this dissertation addresses a distinct absence of resources on design principles and artistic professional practices specifically for composing multisensory VR environments. In investigating processes of invention, choices, tools, and methods on the parts of the artists, this dissertation fills scholarly gaps across disciplines that tend to focus on systems and tools or the user’s experiences …

The Role Of Organizational Messages About Mental Health In Disclosure And Support-Seeking Decisions Among First Responders: A Qualitative Investigation, Erin S. Craw, Michelle Miller-Day

Communication Faculty Articles and Research

First responders, especially those without adequate support, are at heightened risk for experiencing adverse mental health outcomes. Workplace mental health interventions for first responders are becoming more common. However, systematic research within the field of communication has not typically informed the development of these workplace interventions. The current study conducted interviews with 26 first responders to examine the messages they receive about mental health from their organizations and how those messages affect their support-seeking decisions. Analysis of the interviews revealed that first responders receive inconsistent messages from their departments about whether to seek support for mental health-related problems, creating confusion …

Social Interaction, Support Preferences, And The Use Of Wearable Health Trackers, Natalie Pennington, Linda Dam

Hank Greenspun School of Journalism and Media Studies Faculty Research

Introduction: Drawing on uses and gratifications theory, social cognitive theory, and related work, this research assessed how social factors relate to reported weekly use and behavioral intentions toward the use of wearable health trackers (WHT).

Methods: Through two studies we surveyed current users of WHT, including smartwatches, to better understand what factors encouraged engagement. Study One (N = 333) consisted of a college student sample. Study Two (N = 319) was conducted through an online panel from Prolific.

Results: For Study One, results suggested that connection, social comparison, and one's comfort with seeking support predicted weekly use, while …

The Cowl - V. 88 N. 19 - September 28, 2023

The Cowl

The Cowl - student newspaper of Providence College. Vol. 88 No. 19 - September 28, 2023. 20 pages.

Spartan Daily, September 26, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 15

Comparative Analysis Of Covid-19 Non-Pharmaceutical Intervention Videos On Facebook: Insights From Nigeria And Benin Republic, Jimme Matyek, Sheba Umbule Tayo-Garbson, Philomena Effiong Umoren Phd, Benmun Paul, Emeka Williams Etumnu

Library Philosophy and Practice (e-journal)

Facebook has been adopted by public health organisations for health promotion, psychoeducation and behaviour change campaigns. Studies have underscored the potential advantages of non-pharmaceutical interventions (NPIs) in decelerating the transmission of COVID-19 and mitigating its severe health consequences. However, these studies did not content analyse these NPI messages especially on Facebook. This study sought to investigate the phenomenon of NPI COVID-19 videos on Facebook that were viewed by Nigerians and Beninese. This study used quantitative content analysis as the research design and analysed 56 Nigerian videos and 36 Beninese videos totalling 92 on Facebook with an inter-rater reliability of 96%. …

Spartan Daily, September 21, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 14

Climate Change Journalism In Pakistan: Ethical Deliberations, Muhammad Ittefaq, Shafiq Ahmad Kamboh, Ayesha Ashfaq

School of Communication Studies - Faculty Scholarship

In the 21st century, research on climate journalism has received exponential growth globally. However, the media’s ethical role in covering climate change has not sufficiently been explored enough. In this chapter, we provide a broad overview of climate change journalism in Pakistan, the role of stakeholders that are directly involved in this crisis, and further highlighted the need to follow the UNESCO-led ethical principles and deliberations by the local climate journalism. We conclude that though a great deal of attention has been paid by the local scholars and scientists to highlight different dimensions of climate emergency, however, the findings of …

The Current - Volume 34 Issue 2, Nova Southeastern University

Student Newspapers

No abstract provided.

Connecting With The Outside World: Psychosocially Supportive Aspects Of Operational Communication Between Isolated Crews In Space And Mission Control On The Ground, Dennis J. Frederiksen

Journal of Human Performance in Extreme Environments

Radio-based communication between crew members in space and mission control centers on the ground has the operational purpose of supporting the safe and effective execution of missions in space. Space-to-ground communication also, however, constitutes one of the relatively few interpersonal relationships astronauts have during missions and in addition to its operational purpose, this communication can support astronauts’ wellbeing. The purpose of this paper is to identify psychosocially supportive aspects of operational space-to-ground communication between astronauts in space and spacecraft communicators on the ground. Through qualitative analysis of authentic mission communication, this paper identifies two supportive aspects and develops a terminology …

After The Disaster Guidebook: Designing A Post-Disaster Communication Intervention For Rural Landowners, Channing Bice, Susan Carter

Journal of Extension

Extension is well-positioned to facilitate communication strategies that foster community resilience and disaster recovery, particularly for rural residents. This paper proposes a new approach to post-disaster communication that strengthens rural community capacities in locally and culturally relevant ways. The findings revealed specific post-disaster information needs, preferences for local resources, and communication that encourages resilience through a document analysis and interviews with informants recovering from the 2020 Colorado wildfires. The practical recommendations discussed serve as a starting point for Extension professionals in other areas to consider ways to engage with their communities before, during, and after a disaster.

Generating Clicks: Display Advertising Within Social Media, Ronda Mariani, Thomas Tanner, Loreen Powell

Atlantic Marketing Journal

This research study developed a comprehensive social community prototype and tested a variety of display advertising scenarios to determine which scenario motivated social media users to click. Empirical research based upon 503 users of social media led to the development of several independent variables, which were identified in the study as display advertising scenarios. The display advertising scenarios tested in the study were video, animation, engagement, and brand familiarity, as well as the size and location of the display advertising within each social media prototype web page. Data collected identified which display advertisement scenarios motivated a social media user to …

Spartan Daily, September 19, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 12

Self-Image As A Micro Reality: A Qualitative Content Analysis Of Social Media Influencers And Adolescent Followers, Jessica Amanda Consterdine

Doctoral Dissertations and Projects

This study aimed to investigate content depicted by social media influencers and examine how its engagement aligns with the theoretical components of social comparison theory, providing an understanding of how adolescents view self-image. The parasocial relationships between social media influencers and adolescent followers on Instagram were investigated by exploring how the relationship dynamic is challenged with paid endorsements, envy by followers, and strategic communication. Incorporating content analysis with thematic analysis from the most popular social media influencers on Instagram, findings revealed a relationship between hashtag usage and the adolescent creation of self-image micro realities. The analysis demonstrated a strong correlation …

Framing Roles Of Protagonists And Antagonists In Visual Media, Jonas Braden Larson

Masters Theses

Many characters and stories have been interpreted over the past few thousand years. Humans are innate storytellers and make connections through various communication methods. Heroes and villains have affected many lives and given people a lens through which to view the world. The perception of stories and their characters in the visual media may not be as subjective as many people think. The framing communication theory was used to study the perception of audience member’s view of protagonists and antagonists in a visual story. Two short films were produced and screened to an audience that filled out surveys on their …

Physical Time Within Human Time

The International Journal of Ecopsychology (IJE)

A possible solution is offered to help resolve the “two times problem” regarding the veridical and illusory nature of time. First it is recognized that the flow (passage) of time is part of a wider array of temporal experiences referred to as manifest time, all of which need to be reconciled. Then, an information gathering and utilizing system (IGUS) model is used as a basis for a view of manifest time. The model IGUS robot of Hartle that solves the “unique present” debate is enhanced with veridical and (corresponding) illusory components of not only the flow of time but also …

A Multimodal Discourse Analysis Of Nasa's Instagram Account, Danica Lynn Tomber

Dissertations and Theses

In an increasingly interconnected society where science and technology are advancing at a rapid pace, knowledge dissemination, specifically in terms of public engagement and popularization, must be both encouraged and critically evaluated. As an internationally recognized government agency that is dedicated to the advancement of space exploration and present on several social media platforms, the U.S. National Aeronautics and Space Administration (NASA) provides a useful lens from which to analyze large-scale messaging of multimodal scientific information. Although there is a substantial amount of linguistic research into political and government-based messaging in social media, there is not much literature on the …

When Social Media Fails: Exploring Alternative Technologies For Effective Communication In Disasters, Safianu Omar, Jean-Paul Van Belle

African Conference on Information Systems and Technology

Effective communication plays a critical role in disaster management, encompassing both data gathering and information dissemination. This study examines the utilization of alternative technologies for communication during disasters, aiming to address the vulnerabilities of relying solely on social media platforms. To answer the research questions, a qualitative methodology employing an inductive approach was used to gather and analyze data from literature and officers working in disaster management organizations. The research findings reveal the efficacy of employing SMS, emails, phone calls, and other supporting technologies as viable alternatives for disaster communication. These approaches have demonstrated their reliability to overcome challenges posed …

The Cowl - V. 88 N. 18 - September 14, 2023

The Cowl

The Cowl - student newspaper of Providence College. Vol. 88 No. 18 - September 14, 2023. 20 pages.

Spartan Daily, September 12, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 09

The Prospector, September 12, 2023, Student Publications

The Prospector

Headline: Two for One, A Student Mother Makes it Happen

Relational Effects Of Romantic Partner’S Perceived Parasocial Romantic Attachment With Pornography, Jessica Journeay, Megan A. Vendemia, Rebecca (Riva) Tukachinsky Forster

Communication Faculty Articles and Research

An online experiment investigated heterosexual women’s responses to their romantic partners’ pornography use. Specifically, we examined how a perceived parasocial (i.e., entirely fanciful, one-sided) versus social (i.e., reciprocal) interaction with a porn actress, as well as a perceived parasocial romantic attachment to a porn actress, may pose a relational threat to one’s actual romantic relationship. Results revealed that perceptions of infidelity and jealousy were dampened by women’s belief that their romantic partner had a weak (vs. stronger) parasocial romantic attachment to and parasocial (vs. social) interaction with a porn actress. These findings advance our understanding of the effects of pornography …

Re-Examining, Re-Empowering: The Effect Of Contextualizing Testimonial Theatre On Spect-Actors, Felicia Owusu-Ansah

Spect-actor: A Journal of Pedagogy & Theatre of the Oppressed

To be empowered, freed from rejection, silence and trauma, one may have no choice but to speak up. But how does the silenced speak in the presence of the oppressor? At this point, theatre (of testimony) became the most useful tool to break the silence among irregular returnees in Akuma, Ghana. This qualitative study article reports on the healing and empowering effects of Testimonial Theatre on spect-actors during its use for dissemination of research findings to the researched community. It aims to show how Testimonial Theatre’s effects of compassion and empathy led to the resilience of human essence, breaking silence, …

O Mecanismo Da Empatia No Teatro Fórum, Ali Mansouri

Spect-actor: A Journal of Pedagogy & Theatre of the Oppressed

Mesmo que o conceito de “empatia” não tenha sido mencionado mesmo nos textos mais recentes sobre performance, sempre houve uma disputa entre os teóricos do teatro em diferentes momentos acerca dos impactos da empatia no público. Embora alguns tenham considerado a empatia como a base do teatro, outros a viam como um terreno perigoso que pode produzir sentimentos inapropriados e prejudiciais no público. Descobertas recentes dos neurocientistas revelaram que a empatia (tanto com personagens fictícios ou reais) é inevitável para os seres humanos, e seu mecanismo inconsciente está presente em qualquer indivíduo mentalmente saudável. Creio que tal habilidade inerente pode …

The Mechanism Of Empathy In Forum Theater, Ali Mansouri

Spect-actor: A Journal of Pedagogy & Theatre of the Oppressed

Even though the concept of “Empathy” was mentioned in the earliest texts about performance, there has always been a dispute among theatre theorists in different eras regarding its impact on the audience. Although some have considered empathy as the basis of the theatre, others viewed it as a dangerous ground that can result in inappropriate and unhealthy feelings in the audience. Recent findings of neuroscientists have revealed that empathy (with both real people and fictional characters) is inevitable for human beings, and its unconscious mechanism exists in every mentally healthy person. I believe that this inherent ability can allow us …

Usando O Teatro Aplicado Para A Cura Coletiva E O Tratamento Do Luto Na Sala De Aula, Sarah Fahmy

Spect-actor: A Journal of Pedagogy & Theatre of the Oppressed

Quando nossa saúde mental está tão desgastada quanto a dos nossos estudantes, o teatro aplicado pode nos servir de base e de guia para ajudar a transformar nosso trauma coletivo em ação, permitindo com que os estudantes vislumbrem uma cura individual e coletiva. Neste artigo, reflito sobre o processo de concepção de C(U)VID-19: Reflections from Students of the Pandemic, uma performance de 50 minutos, multi-disciplinar e virtual, criada e produzida ao longo de duas semanas pelos estudantes do meu curso de teatro para não-especialistas, em 2021. Compartilho exemplos de como o teatro aplicado permitiu com que os estudantes trabalhassem com …