Digital Commons Network^™

The Power Of Polish: Exploring The Impact Of Nail Adornments On Perceptions Of Attraction, Sara Demichele

Honors Theses

Understanding the significance of nail adornments in shaping perceptions of attractiveness and mate value provides insights into human behavior and preferences. In the current investigation, participants rated human nail length and color on physical attractiveness and partner desirability measures. Results revealed significant effects of nail length and color across different demographic groups. Medium-length nails consistently received higher ratings for physical attractiveness, cuteness, and partner desirability compared to short and long nails. White-colored nails were generally rated most attractive, while blue and black nails received the lowest ratings. Additionally, participants reported a moderate association between having manicured nails and feelings of …

Health Information Orientation, Social Support, And Diabetes Self-Care Behavior Among Indian Adults: The Roles Of Education And Self-Efficacy, Yam Limbu, Devon Johnson, C. Jayachandran, Christopher J. Mckinley, P. Raghunadha Reddy

College of Communication and Media Scholarship and Creative Works

This study examines the direct and indirect influences of health information orientation and social support on diabetes self-care behavior through self-efficacy and the moderating role of education on such indirect effects. Data were collected from Indian adults with type 2 diabetes using a self-administered questionnaire. Results suggest that self-efficacy fully mediates the link between health information orientation and diabetes self-care behaviors. In addition, social support is directly related to self-care behaviors and indirectly through self-efficacy. This indirect association was stronger among patients with higher education compared with those with a lower level of education. The results offer several public health …

The Role Of Augmented Reality In Improving Brand Attitude Through Perceived Enjoyment, Widyastuti Widyastuti

Journal of Marketing and Consumer Behaviour in Emerging Markets

Augmented Reality is a technology that is commonly used by businesses to market their products. The technology allows customers to test products online in order to deliver a more enjoyable purchasing experience. The study is aimed at investigating the impact of vividness and perceived informativeness, as a characteristic of AR, on brand attitude through perceived enjoyment. There are 204 respondents chosen using purposive sampling technique. They are women who used Augmented Reality when purchasing cosmetics online. The study used a path analysis with the assistance of Amos software. According to the findings, perceived enjoyment can strengthen the influence of vividness …

2024, 2(19)

Journal of Marketing and Consumer Behaviour in Emerging Markets

Full Issue 2024, 2(19)

Github Uncovered: Revealing The Social Fabric Of Software Development Communities, Abduljaleel Al Rubaye

Graduate Thesis and Dissertation 2023-2024

The proliferation of open-source software development platforms has given rise to various online social communities where developers can seamlessly collaborate, showcase their projects, and exchange knowledge and ideas. GitHub stands out as a preeminent platform within this ecosystem. It offers developers a space to host and disseminate their code, participate in collaborative ventures, and engage in meaningful dialogues with fellow community members. This dissertation embarks on a comprehensive exploration of various facets of software development communities on GitHub, with a specific focus on innovation diffusion, repository popularity dynamics, code quality enhancement, and user commenting behaviors. This dissertation introduces a popularity-based …

Giving Voice To The Voiceless: Health Communication And Female Fieldworkers In Central Florida, Sofia Salazar

Graduate Thesis and Dissertation 2023-2024

This qualitative research project examined health experiences of female agricultural workers in central Florida. Specifically, this study identified the most common physical and mental health illnesses and issues reported by female agricultural workers, their health-related decision-making processes, methods used to access health-related information, and the challenges they encounter when attempting to access health-related information, support, and services. In total, 21 interviews were conducted with women who had worked for at least one year as an agricultural worker in central Florida. The data was analyzed for emergent themes based on a codebook developed using the IDEA model as a theoretical framework. …

Hyperlocal Digital Content Profits: Strategizing Revenue Generation For New Vision Podcasts, Athman Raziah

Executive Masters in Media Leadership and Innovation

This capstone project explores how traditional media houses can generate revenue from hyperlocal digital content, focusing specifically on podcasts. As consumer habits and advertising trends shift towards digital platforms; traditional media outlets face the challenge of reaching niche audiences and convincing advertisers to invest in digital advertising, particularly in the realm of podcasts. With the decline in physical newspaper readership, the digital wave has gained significant momentum, leading to a transition from traditional media to more accessible and fragmented platforms. This project aims to design a sustainable revenue-generating strategy for New Vision podcasts, addressing the unfamiliarity of producers, media executives, …

U.S. Online Romance Scams: A Mixed Methods Analysis Of Factors Associated With Victimization And Exploration Of Lived Experiences Of Victimization, Rebecca A. Cole

Social Work Dissertations - Archive

The objective of this dissertation is to understand develop an understanding of experiences of online romance scam¹(ORS) victimization and to examine factors associated with ORS victimization. The dissertation samples ORS victims and uses purposive sampling strategies to recruit participants. The research used a mixed methods explanatory design approach. Inclusion criteria included ORS victims 18 and older who lived in the U.S., lost any amount of money in ORS scam, and met the scammer on any Internet platform. Three research manuscripts complete this dissertation. The first manuscript is a scoping review to understand the mental and physical health outcomes …

Communicating Socially Acceptable Risk Judgments: The Role Of Impression Information Insufficiency In The Risk Information Seeking And Processing Model, Timothy K.F. Fung, Po Yan Lai, Robert J. Griffin

College of Communication Faculty Research and Publications

The COVID-19 pandemic has created uncertainty and controversy around risk-related issues such as vaccine mandates. People expressing their opinions on these issues to important others, such as employers, may face significant consequences, such as rewards or rejection. Therefore, people may try to find, avoid, or use information in a way that helps them express risk judgments that are socially acceptable in different social situations. This study investigated how people seek, avoid, and process risk information when they are concerned about their impression management. It also introduced the concept of impression information insufficiency (the perceived gap between the information one has …

Extending Athlete Reputational Crises: Theorizing Underperformance Crises And The Flip Appeal, Lillian B. Feder, Diana Zulli

College of Communication Faculty Research and Publications

Crisis management scholarship recommends matching crisis response with crisis type to repair reputational damage. However, focusing on the corporate context has limited our understanding of crisis types and available responses. One crisis context yet to be extensively explored is sport/fan interactions online, an increasing site for athlete crises. This article addresses this gap, developing a theoretical framework for underperformance crises, where online publics perceive athletic underperformance as a norm violation that merits excessive hate toward athletes. Using the crisis case of basketball player E. J. Liddell, whose underperformance during a 2021 March Madness game resulted in widespread online harassment, we …

Unraveling Structured Routine: An Exploration Of Audiences’ Habits In The Post-Network Age, Chun Shao

College of Communication Faculty Research and Publications

Over the past decades, audience researchers have strived to investigate the impact of traditional and emerging factors on audiences’ television viewing behaviors. With the popularity of streaming services, the way people consume and discuss media content has been fundamentally transformed. However, academic understanding of the extent to which habits impact people’s practices of viewing streamed content remains limited. By employing a mixed-methods approach that combines data collected via in-depth interviews and browser extensions from a group of Netflix users in the United States, this study found that participants’ viewing habits determine not only when they watch but also how and …

Elevating Inclusion: Understanding The Employee Experience Of Latinx Immigrants In The Technology Industry, Angelica Coronel

Department of Conflict Resolution Studies Theses and Dissertations

In a time characterized by an increasingly diverse U.S. labor force, immigrants have emerged as a vital yet often overlooked segment. As the workforce landscape evolves and employers seek to expand their Diversity, Inclusion, and Belonging (DIB) initiatives, understanding the unique challenges and perspectives of immigrant employees becomes crucial for fostering equity and inclusion in the workplace. The existing literature reveals a significant gap on workplace experiences of immigrant employees, particularly Latinx immigrants employed in the technology industry. Grounded in social identity theory, systems theory, and equity theory, this study adopts a phenomenological approach to understand how Latinx immigrant employees …

The Parentification Of Eldest Daughters, Isabella Loraina Ciarico

Dissertations and Theses

The purpose of this study was to understand the experience of eldest daughters and to research if parentification in childhood impacts eldest daughter identities. The goal was to dive deeper into what it means to be the eldest daughter and how being the eldest daughter aligns with parentification. Two research questions guided this study: (a) what is the experience of the eldest daughter, and (b) How does parentification in childhood impact eldest daughter identities? Findings showed the experiences of eldest daughters with parentification.

Artificial Intelligence And News Consumption: A Study Of Trust, Credibility And Transparency In Automated Journalism, Julia Lobo Paes

Dissertations and Theses

According to Gallup poll (2023), over the last 50 years there has been a decline in how much Americans trust mass media. While in the 1970’s 72% of the population responded that they trust the media a 'great deal/fair amount', this number dropped to 34% in 2023. Given the decreasing public trust in news, this thesis focused particularly on analyzing trust in the organization, trust in the news story and perceived credibility in AI generative content. In addition to articles created by AI, this study also aimed to analyze how the public perceives information that has been personalized and distributed …

Historical Reappearance: Tracing The Impacts Of Argentina's Los Desaparecidos To The Rise Of President Javier Milei, Analise Sofia Chain

Undergraduate Honors Theses

In 1976 the Argentine government was taken over by a right wing military junta, attempting to “save” their country from communism. Military officials kidnapped, tortured and killed between 10,000 and 30,000 Argentine citizens, who were thought of as “guerrillas” supporting the leftist government and the late president Juan Perón. These victims are regarded as the disappeared, or Los Desaparecidos; due to the fact their families had no knowledge of where their loved ones were taken, or what was happening to them. Many of these young, liberal advocates were never seen or heard from again, their remains lost to history, and …

Tempus Fugit: Unraveling Temporal Occurrence And Display Order Effects Of Online Information On Employer Impressions, Alina Niftulaeva, Omolola Lasisi, Millicent Elewosi, Matthew Edor, Caleb T. Carr

Faculty Publications - Communications

As social media readily enables users to traverse a targets’ posted content across time, the present research explores the effects of two types of temporality – occurrence and display order – on offline perceptions. Using the context of employers’ impression formation of job applicants, N = 200 human resource personnel were exposed to a job posting and an applicant’s resume and supplemental social media posts in a fully crossed 2 (occurrence order: posts becoming either more or less positive over a 4-year period) and display order (most-recent posts presented either first or last), and a one-condition offset in which all …

Taking Flight Or Taking A Pass? Exploring Factors Influencing Consumer Willingness To Pay For Evtol Travel, David C. Ison

International Journal of Aviation, Aeronautics, and Aerospace

The Advanced Air Mobility (AAM) industry is experiencing significant growth due to technological advancements and increasing demand for efficient travel experiences. The market is expected to reach $45 billion by 2030, with major players like Joby, Archer, Beta, and Wisk dominating. This study aimed to assess public willingness to pay for AAM services using eVTOLs, using Amazon's Mechanical Turk platform. The survey yielded a response rate of 85.8%, with 1,622 completed surveys. The study found that younger urban consumers were more willing to pay higher prices for AAM electric vertical takeoff and landing (eVTOL) aircraft trips than older participants, possibly …

Outpatient Fall Prevention In Ambulatory Adults 65 Years Old And Over, Dorothy L. Osborne-White

Doctor of Nursing Practice (DNP) Scholarly Projects - Archive

Background: In the United States (U.S.), falls are the leading cause of injury among adults 65 and over, resulting in 36 million falls yearly (Moreland et al., 2020). According to the Centers for Disease Control and Prevention (CDC, 2023), one in four older adults experiences a fall each year. Falls are the world's second most prominent cause of accidental deaths (World Health Organization [WHO], 2021). Falls are the leading cause of both fatal and non-fatal injuries among older adults (Moreland et al., 2020).

Methods: A quality improvement project that included a fall bundle was implemented in a primary clinic. A …

Actionable Advocacy Journalism: Embracing Bias And Empowering Audiences With Calls To Action, Megan T. Schiffres

Richard T. Robertson School of Communication Student Scholarship

This thesis outlines the principles of actionable advocacy journalism, a new theoretical framework designed to empower audiences to take action in their communities. This framework proposes an update of journalistic ethics including the elimination of objectivity and demonstrates the positive impact of biased journalism on improving audience trust and strengthening community ties. It explores the historical roots of advocacy in journalism, examines the factors that led to the journalistic philosophy of objectivity, and explains its fundamental flaws. This thesis also outlines strategies for transforming news into a practical resource. These strategies combine the principles of solutions journalism with evidence-based persuasion …

Digital Activism Through Humour And Satire: An Analysis Of The Use Of Tiktok And X For Political Accountability In Uganda., Shemei Agabo

Master of Arts in Digital Journalism

This study aimed to analyze the use of satire through TikTok and X networking sites as dialogue tools, specifically for political activism in Uganda. The study looked at the two communication platforms as avenues of expanding the civic space for the citizens, in a country faced with a lot of restrictions for legacy media and traditional online platforms. The study is significant because it analyzes how social media platforms can be used for political activism in a country like Uganda, ruled by stringent rules regarding speaking to power. The method of study was an exploratory study design and the qualitative …

An Analysis Of The Contribution Of Training Grants To The Ugandan Media: A Case Study Of The New Vision And Daily Monitor., Julius Odeke

Master of Arts in Digital Journalism

The training of journalists has become an important element in enhancing the development of the media due to the popular global conjecture that a developed media consequently helps citizens to make informed decisions. But a number of factors like the choice of areas for training that needs funding and challenges media experiences in enhancing media development have over the time stifled the operations of the Ugandan media limiting its ability to advance issues of public interest (McChesney, 2008:37;Nyarko, 2015).This study therefore sought to identify areas covered by the training grants in the past five years (2019-2023), analyse the contribution of …

The Framing Of Digital Currencies In Rwandan Media: A Comparative Study Of Igihe.Com And The New Times., Cyuzuzo Jean De Dieu Samba

Master of Arts in Digital Journalism

This study analyzed the media coverage of cryptocurrencies in Rwanda’s two leading online publishers, focusing on identifying trends and biases in their reporting. Anchored on Framing Theory, phase one of this study used quantitative content analysis to analyse the tone of coverage, the nature of coverage and to comparatively analyse what the data analysis tells of nuances between coverage in English and coverage in Kinyarwanda from samples of media coverage of cryptocurrencies in the two outlets over a specified period. In phase two, the data was analyzed and presented using descriptive and inferential statistics to respond to the research objectives …

An Analysis Of Status Of Journalism Following Transitions Of Journalists From Newsrooms In Kenya, Asha Bekidusa

Master of Arts in Digital Journalism

One of the major issues facing media managers and many newsrooms today is the retention of journalists. It requires action to motivate journalists to stay at the company longer. On the other hand, firms utilize creative methods to retain top talent due to fierce rivalry in the job market. The activities in newsrooms are impacted because many seasoned journalists have left for alternative careers. This study analyses the status of journalism following the transitions of seasoned journalists from newsrooms in Kenya. It also examines adjusting mechanisms adopted by newsrooms to maintain the quality of journalism after the departure of seasoned …

Out Of Newsrooms And Back Into Classrooms: The Experiences Of Journalists In Master’S Studies., Simon Riitho

Master of Arts in Digital Journalism

The purpose of this research was to better understand the experiences of journalists as master’s students. In Kenya, master’s programs have expanded significantly, attracting journalists who view them as opportunities to upskill and enhance their abilities. The researcher involved journalists from various newsrooms in Kenya to learn why they enrolled, the causes of study delay, and interventions that empower them to complete. In this study, 33 journalists from four newsrooms in Kenya accepted the call to participate in the study, either via answering questionnaires or interviews. Of this total, 31% of the participants (11 journalists) volunteered to be interviewed, while …

Empowering Caregivers In The Prevention Of Clinical Delirium For At Risk Older Adults Boarding In The Emergency Department Setting, Danielle Brewer

DNP Projects

Background: Emergency Department (ED) overcrowding is a global healthcare crisis documented in the literature for more than a decade, impacting patient outcomes and resource availability. While awaiting delayed transfer to an inpatient room, older adults in the ED remain vulnerable to developing acute delirium. Boarding potentiates the risk for worsening health outcomes, which are further compounded by delirium. Scarcity of resources and time constraints delay delirium detection and increase risk for down-stream hospital-acquired complications, higher cost, and prolonged length of stay. Current ED models do not prioritize caregiver partnership or involvement in delirium-conscious care, which is a holistic approach to …

Designing Equitable Media Literacy Interventions For Critical Youth Agency, Bobby Foster, Paul Mihailidis, Patrick R. Johnson, Shannon Burth, Melissa Tully, Srividya Ramasubramanian, Emily Riewestahl

Journalism Faculty Publications and Presentations

In recent years, young people engaged in political discourse and civic action online. U.S.-based social movements centered on equity issues, such as Black Lives Matter, Dreamers, and March for Our Lives, engaged young people in shaping and publicizing the goals of these movements through digital platforms. Increasingly in communities at the margins, young Americans need digital and media literacy skills to supplement contentious education restrictions within the United States, as with many state bills curtailing the teaching of LGBTQIA+ histories and critical race theory. With these considerations in mind, our team conducted a national study of impactful media literacy in …

Identifying Accessibility Improvement Opportunities For Global Environmental Communication Websites, Alicia Mason, Josh Compton, Sakshi Bhati

Faculty Submissions

Digital environmental information presented with low web accessibility reduces parti-cipation in environmental advocacy and information seeking behaviors for many people with disabilities, creating a consequential digital divide. We use WEB AIM computer automated analysis of web accessibility to assess the general accessibility of online environmental communication messages. Results show 95.3% of the popular websites in our sample had indicators of potentially critical accessibility errors. Our findings highlight the importance of addressing digital environmental information accessibility shortcomings so that educational, informational and persuasive environ-mental messages can increase environmental literacy of vulnerable populations and help to bridge the digital divide.

Studying Implicit Racial Bias In Breast Cancer Screening, Diagnosis, And Treatment: A Scoping Review, Lillian C. Nguyen

Honors Undergraduate Theses

Breast cancer remains a significant public health concern worldwide, with persisting disparities in several aspects of breast cancer care. Implicit bias has emerged as a potential contributor to these disparities. While previous research has examined implicit bias in healthcare, particularly in the context of racial and ethnic disparities, no review has been conducted to examine the association of physician implicit bias and breast cancer care. There remains a need for further investigation into its role in breast cancer care. This scoping review aims to systematically analyze the existing literature on physician implicit bias in breast cancer care to discern its …

2024, 1(18)

Journal of Marketing and Consumer Behaviour in Emerging Markets

Full Issue 2024, 1(18)

Investigating The Experiences Of Evangelical Couples Coping With Painful Intercourse During Early Marriage, Arielle Hodges

Faculty Publications - Department of Communication and Cinematic Arts

Women who internalize evangelical purity messages face heightened risk for persistent pain or difficulty with penile-vaginal intercourse. Drawing on research in communication, psychology, and sexual medicine, the aim of this multilevel qualitative study is to increase understanding of how evangelical couples communicatively cope with painful intercourse and the memorable messages they believe contribute to their experiences of coping. This study involved conducting qualitative interviews with 20 evangelical married couples (40 total spouses) who currently or recently experienced a wife's persistent pain during (attempted) penile-vaginal intercourse and 16 female clinicians (pelvic floor therapists and mental health professionals) who regularly work with …