Digital Commons Network^™

Quiet Quitting Out Loud: A Qualitative Study Of Digital Communication Through Public Discourse On Youtube Regarding An Evolving Work Behavior Trend, Jessica R. Koch

Doctoral Dissertations and Projects

This dissertation examines the phenomenon of online discourse surrounding quiet quitting, a trending movement that has gone viral on social media. This trend encourages individuals to set work-life boundaries and reject excessive labor demands by contributing only what is required at work. The study aims to explore how news sources and users alike engage with this concept, particularly using YouTube as a platform for advocacy and community-building. A qualitative content analysis was conducted to analyze a sample of news segment videos published on YouTube on the topic of quiet quitting, focusing on emerging themes within those conversations and the role …

Short Duration Relationship And Marriage Education (Rme) During Covid-19: Outcomes And Future Directions, Pamela B. Payne, Naomi Brower, Melanie Jewkes

Transforming Communities

Abstract

COVID-19 reshaped short duration relationship marriage education (RME), requiring that previously in person programs, including the Utah Marriage Celebration (UMC) move to remote formats. It is critical that outcomes of such transitions are evaluated and assessed. Marriage Celebration 2021 included 348 participants who responded after participating in the virtual event and 148 participants who responded to a one month follow up. Results indicate that like prior Marriage Celebration events, participants indicated their perceived relationship knowledge increased. Commitment to change was evaluated for the first time and showed significant results related to age and issues being covered. Implications for RME …

Exploring Emotion Classification Of Indonesian Tweets Using Large Scale Transfer Learning Via Indobert, Connor Shaw, Phillip M. Lacasse, Lance E. Champagne

Faculty Publications

Business, political, and other social structures create strong motivation to understand the attitudes, motivations, feelings, and emotions of a population of interest. Social media is a rich source of self-disclosed information by individuals from all walks of life about virtually every domain of the human experience, but the vast quantity of data is impossible to effectively analyze without advanced natural language processing algorithms. This research creates a transfer learning based emotion classification model for Indonesian language Twitter data. Transfer learning consists of two steps: pre-training and fine tuning. Three variations of Indonesian Bidirectional Encoder Representations from Transformers (IndoBERT) are tested …

The Impact Of Visual Brand Identity On Consumer Response In Rebranding: A Case Study Of Burger King, Andressa De Ungaro Dos Santos

USF Tampa Graduate Theses and Dissertations

This case study investigates consumer perceptions of rebranding through the lens of visual brand identity (VBI) and brand associations, focusing on Burger King’s recent rebranding. Using the Aaker Model as the theoretical framework, the study analyzes how brand awareness and associations influence consumer responses to visual identity changes. The research involves two focal areas in which comparative study will be applied by: (1) analyzing rebranding awareness by evaluating media coverage of Burger King’s new branding; (2) examining consumer-brand relationships through social media interactions to understand responses to the rebranding and to measure emotional and associative responses to visual elements. Through …

Gender Dynamics In Newsroom Leadership: The Influence Of Gender Norms On The Career Trajectories Of Women Journalists, Isabella L. Hackett

USF Tampa Graduate Theses and Dissertations

Within the field of journalism, women journalists face obstacles impeding their career progression and autonomy. This qualitative study uses field theory, which explores how social spaces are structured and how actors access resources; a key avenue for exploring the power relationships within a field. This theory is put in conversation with interviews with women leaders in journalism from across the United States (n=13). The study examines how women in leadership navigate their career trajectories amid structural barriers, such as gender expectations for leadership, the struggle to balance work and family, and unequal access to mentorship and resources. Despite these challenges, …

Media Literacy Efficacy & The Rise Of Native Advertising In Social Media: A Sequential Mixed-Method Approach To Behavioral Interaction With Deceptive Advertising Content, Elyse F. Dipisa

USF Tampa Graduate Theses and Dissertations

Native advertising has grown in advertiser usage and relevance within the advertising space. Branded or sponsored content is in no way a new concept; however, with less consumer participation with traditional advertisements, the industry has shifted to make advertising content look “native” - as if they belong within the format of the platform and among the user-generated content published. Social media presents a continuously progressing digital landscape that is available and accessible for consumers. The environment’s accessibility allows for it to be reachable by consumers from a range of backgrounds. This study engages a two-step explanatory mixed methodology aimed at …

The Current - Volume 35 Issue 10, Nova Southeastern University

Student Newspapers

No abstract provided.

Do Universities Choose The Right Strategies For X Engagement? The Case Of Six Universities In Thailand, Mathupayas Thongmak

Higher Learning Research Communications

Objective: The purpose of this study is to understand how Thai public universities engage their stakeholders on X (the social media platform previously known as Twitter). This article answers the following research questions: 1) What are the X message strategies of six public universities? 2) Do they choose the most effective strategies to drive X engagement in terms of favorites and reposts?

Method: Data was automatically collected using anX analytic tool, and the potential variables were extracted semi-automatically using tools appropriate to text mining, sentiment analysis, word cloud, and so on. Posts from six universities in Thailand were investigated.

Results: …

Transmedia Edutainment For Sustainable Advocacy: How Narrative Engagement And Counterarguments Influence Generation Z’S Response To Sustainable Development Messages, Aya Shata, Michelle Seelig, Nick Carcioppolo

Hank Greenspun School of Journalism and Media Studies Faculty Research

Media convergence has created new forms of storytelling, such as transmedia edutainment (TE-E), which can serve as an innovative communication strategy for promoting pro-environmental attitudes and behaviors. Because of the limited evidence about the persuasive outcomes of narrative TE-E, this research investigates the role of TE-E as a novel communication approach that advocates for sustainable development among Generation Z. Drawing on narrative persuasion theories, we conducted an experiment (N = 441) that examined the narrative mechanisms of TE-E, focusing on narrative engagement and counterargument, and assessed the narrative outcomes of different single formats—including video, game, and comic—compared with TE-E. Findings …

Personal Pronoun Comprehension In Addressed And Non-Addressed Situations In Autistic And Nonautistic Preschoolers, Jonet Artis, Rhiannon Luyster, Lily Carroll, Angela Xiaoxue He, Sudha Arunachalam

Emerson Authors, Researchers, & Creators

This research paper explores the role of speaker, listener and real-time social attention for pronoun comprehension in autistic and nonautistic children in the northeast United States. We assessed the pronoun comprehension of 22 autistic children (average age of 62 months, range 46–80 months) and 22 nonautistic children (average age 44 months, range 30–57 months) matched on expressive vocabulary scores. We evaluated the first- and second-person possessive pronoun comprehension (“my” and “your”) using a game in which two experimenters hid stickers and provided clues to their location by providing a verbal clue (e.g. “It’s in your box”) with accompanying gaze to …

Newsletter, Wku Staff Senate

Staff Council

Newsletter created by WKU Staff Council to report on work accomplished.

Enhancing University Retention Through Faculty/Staff Mentor-Mentee Relationships: An Interpersonal Communication Approach, Emma Catherine Richardson

Master's Theses

This study investigates the role of interpersonal communication in faculty and staff mentorship and its impact on undergraduate student retention, focusing on struggling students at Louisiana Tech University. With a national retention rate of 68.2% and persistent disparities among underrepresented groups, improving student retention remains a critical issue in higher education. The research addresses a gap in understanding how communication practices, such as active listening, empathy, and constructive feedback, influence mentorship effectiveness. Guided by Interpersonal Communication Theory and Social Support Theory, this qualitative study utilized semi-structured interviews with 12 undergraduate students. Thematic analysis revealed key findings: mentors who demonstrated empathy, …

Tekotok’S Digital Satire And Public Sentiment In Response To The Realities Of Work In Indonesia, Ahmad Farid Fanani

Jurnal Politik

Inequities within Indonesia's labor system remain a prominent issue, particularly in terms of fair access and protection for all segments of the workforce. As digital media continues to evolve, critiques of labor policy are increasingly expressed through new mediums, including satirical animations. This study aims to explore how the satirical animated videos from the YouTube channel Tekotok represent critiques of labor policy using Critical Discourse Analysis (CDA) and public sentiment analysis. A mixed-methods approach is employed, combining Fairclough’s three-dimensional model for narrative analysis with the IndoBERT model to classify sentiment in 875 YouTube comments. The results demonstrate that Tekotok’s animations …

Factors Associated With Student Engagement In Online Learning During Covid-19 Pandemic: A Systematic Review, Yam B. Limbu, Christopher Mckinley

College of Communication and Media Scholarship and Creative Works

While extant literature reveals various factors associated with student engagement in online learning during the COVID-19 pandemic, the findings are inconsistent. A systematic review of the factors influencing student engagement in online learning during the pandemic will provide state-of-the-art knowledge of existing literature and offer future research directions. This study systematically reviews factors driving college student engagement in online learning during the COVID-19 pandemic. Performed in accordance with the guidelines of Preferred Reporting Items for Systematic Reviews and Meta-Analyses, a systematic search of four databases identified 50 eligible studies. The most prevalent factors associated with student engagement were student-related factors …

Investigating The Effect Of Full And Partial Social Media Abstinence On Fear Of Missing Out And Well-Being Outcomes: A Daily Diary Experimental Approach, Andree Hartanto, K Tennakoon Appuhamillage Sandeeshwara Kasturiratna, Meenakshi Kothari, A. Y. H. Goh, Frosch Yi Xuan Quek, Nadyanna M. Majeed

Research Collection School of Social Sciences

With social media deeply embedded in our daily lives, there is an ongoing debate about its potential negative impact on well-being outcomes. Several lines of correlational research suggest that social media use is associated with reduced well-being. However, these findings are preliminary, heavily relying on cross-sectional data. To address this limitation, our study implemented an experimental paradigm that manipulated varying degrees of social media abstinence and assessed fear of missing out, as well as multiple well-being outcomes, including anxiety, depressive symptoms, life satisfaction, perceived stress, affective states, loneliness, sleep quality, and cognitive failures. A total of 280 regular social media …

The Guardian The Month Of March 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of March 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Cognitive Warfare In The South China Sea: Analyzing Media Influence And Public Opinion In Taiwan, Wyatt F. Blatti

Theses and Dissertations

In a time where conflict extends beyond traditional battlefields, cognitive warfare emerges as a powerful tool to influence perceptions and gain strategic advantages. This study investigates China’s cognitive warfare strategies against Taiwan through trend analysis, topic modeling, and sentiment analysis of news media articles from March 2013 to August 2024 to uncover evolving techniques and mitigation efforts. The findings highlight the potential for tracking cognitive campaigns overtime but will require more than news media alone and suggests future research to better understand indicators of cognitive warfare.

Exploring Female-Centered Storytelling Techniques In Travel Podcasting With 'Chicks Take Flight', Layla M. Bakhshandeh

Journalism

The following study explores storytelling through the lens of podcasting to effectively engage audiences. This study addresses the gap in academic literature regarding gender-specific audio storytelling techniques by analyzing how narrative structure, vocal delivery, and content authenticity in podcasts specifically resonate with female audiences, providing practical applications for podcast creators targeting this demographic. Accompanying this literary research is a travel podcast titled Chicks Take Flight. This entertainment podcast tells the stories of young women’s travel experiences. Its goal is to provide a platform to discuss modern travel tips and stories for female audiences. Utilizing the podcasting advice from research findings …

Are Emojis The New Words? A Sentiment Analysis Of Social Media Brand Conversations, Yashodhan Karulkar, Dev T. Vora, Siddharth Vaddepalli, Yash Thakur

Journal of International Technology and Information Management

Emojis have become an increasingly important aspect of consumer-brand interactions in the Indian subcontinent. However, the impact of emoji use on brand image and mental health remains underexplored, particularly in emerging economies like India, where structured research on this topic is limited. To address this gap, the present study analyzes over 4,600 consumer tweets related to 19 prominent brands across eleven industries. Using VADER sentiment analysis, the research develops a metric to assess consumer sentiment and brand engagement in relation to emoji usage. The findings indicate that effective integration of emojis contributes to positive consumer sentiment and enhanced brand engagement. …

Developing A Successful Pr Campaign With Crisis Management And Competitive Positioning, Anna V. Gutierrez

Marketing

This senior project examines the key elements that contribute to the success of a public relations campaign and how these elements can be leveraged to help a company effectively respond to and recover from a crisis. By analyzing high-profile campaigns like Spotify to Wicked, the project identifies best practices in brand communication, audience connection, and narrative control. Marketing research and a professional interview provide additional insight into real-world applications of PR strategies, offering a deeper understanding of how brands maintain trust and visibility during challenging times. Ultimately it provides a framework for how businesses can craft compelling PR campaigns that …

Simplifying The Housing Experience: A Redesign Of The Cal Poly University Housing Portal, Emmy A. Nguyen

Graphic Communication

There are challenges in functionality, navigation and aesthetics with the current Cal Poly University Housing portal. There exists a need for a redesign of the portal to be more intuitive and user friendly for students. By conducting research with students and University Housing staff to gain a full understanding of the current issues present, an improved interface that reflects the needs of Cal Poly students can be produced. The goal of this self-guided senior project is to provide a streamlined experience that allows students to easily complete their main task with minimal effort. This paper outlines the redesign process of …

Behavioural Realism And Its Impact On Virtual Reality Social Interactions Involving Self-Disclosure, Alan Fraser, Ross Hollett, Craig Speelman, Shane L. Rogers

Research outputs 2022 to 2026

This study investigates how the behavioural realism of avatars can enhance virtual reality (VR) social interactions involving self-disclosure. First, we review how factors such as trust, enjoyment, and nonverbal communication could be influenced by motion capture technology by enhancing behavioural realism. We also address a gap in the prior literature by comparing different motion capture systems and how these differences affect perceptions of realism, enjoyment, and eye contact. Specifically, this study compared two types of avatars: an iClone UNREAL avatar with full-body and facial motion capture and a Vive Sync avatar with limited motion capture for self-disclosure. Our participants rated …

Social Media Influencers' Impact On Purchasing Decisions, Kennedi Kutz, Erin Flynn, Kiara Espinal, Julia Cheney

Proceedings of the New York State Communication Association

The study conducted entails how the usage of social media and the parasocial relationships with social media influencers impact the audience’s purchases as a consumer. The survey covers a wide range of questions discussing the different social media platforms, how often they engage on these platforms, and how often they click and engage with advertisements and influencers. It also covered questions that collected the demographics of the participants to give a better understanding of which groups are more likely to be influenced by advertisements and influencers. We have found that younger audiences are more likely to have their consumer purchases …

The Cowl - V. 88 N. 15 - February 27, 2025

The Cowl

The Cowl - student newspaper of Providence College. Vol. 88 No. 15 - February 27, 2025. 16 pages

The Ability Of Chatgpt To Aid In The Rapid Development Of Inoculation Message Treatments: A Case Study And Recommendations, Alicia Mason, Josh Compton, Griffin Cooper

Faculty Submissions

One of the most widely known types of AI technologies in recent years is ChatGPT. ChatGPT is a state-of-the-art language model that has revolutionized natural language processing by generating human-like text with context and coherence, enabling new possibilities for human-AI interaction (Brown et al., 2020). This case study reports on a 10-week conversational AI training initiative to assess whether ChatGPT4 can (a) identify the structural elements and features of conventional inoculation messages (i.e., forewarnings and preemptive refutations); (b) augment inoculation message design features (i.e., linguistic signatures, language, and length); (c) adapt messages for specific audiences (i.e., younger populations, experts); and …

The Presidency, Press, And Public Opinion: Has The Relationship Between The Press And The Office Of The Presidency Shifted Since Trump’S Administration?, Jonas Kammeyer-Mueller

Scholarly Horizons: University of Minnesota, Morris Undergraduate Journal

In political science, studies focusing on the relationship between the press and the president have a long and rich history. However, few presidents have fought the press as strongly as Donald Trump. Given that many of these attacks utilized the influence afforded to Trump by occupying the Office of the Presidency, and that the press has long been noted to have influence over the public, it is worth examining if the relationship between the Office of the President and the press has shifted as a result of these attacks. Because the ability of the Presidency to govern as they wish …

Mobile Technology-Based Library Services In Academic Libraries Of Ghana, Silas Adjei, Patience Adetsi, Isaac Kojo Agyeman

Library Philosophy and Practice (e-journal)

In contemporary academic library settings, there's a growing need for libraries to offer access to their resources and services remotely and without boundaries. Mobile technologies (MT) have gained widespread acceptance among academic library stakeholders globally, as they are seen as effective communication tools for providing convenient library services to patrons. This study aimed to explore the potential benefits of adopting and implementing Mobile Technology-based Library Services in academic libraries in Ghana. Conducted as a descriptive survey using a quantitative approach, the research focused on two private universities in Ghana: Valley View University and Central University. The sample comprised 390 undergraduate …

Mentoring And Change Management: Integrating Organizational Mentorship With Change Initiatives, Ramiro Pesina, Danny Darden, David Silberman

Student Posters

Change is an inevitable and defining force in organizations. While structured change management frameworks provide critical guidance, they often overlook the human dimensions of change. We investigate mentoring and argue that it should not merely support change initiatives but serve as a strategic driver of successful transformations, serving as a multidimensional driver of cognitive alignment, emotional support, and behavioral adaptation, and introduce a mentoring framework that addresses these areas while bridging the gap between the procedural and human-centric change elements.

By interviewing participants who have been involved in mentoring programs yet experienced significant organizational change, we will identify their support …

Microsimulation: A Solution For Effective Client Engagement, Girish Balakrishnan

Harrisburg University Dissertations and Theses

A key challenge that product management professionals face is to convince their clients about the relevance of a product towards their business needs by aligning those with the product vision. To accomplish this need, new strategies to engage the clients with the product vision are extremely critical. Microsimulation is a wonderful way to not just communicate product vision but also to familiarize clients with unique functionalities offered by the product. Microsimulations avoid miscommunications by establishing interaction between provider and consumer. This research study primarily focuses on solving the problem of client disengagement in organizations involved in product development and operating …

To Eat Or Not To Eat: Body Neutrality In The Context Of Educator Eating Disorders, Victoria Mcdermott, Nike Jacob

Feminist Pedagogy

Academia, like many other industries, polices its members through explicit and implicit systems of oppression: thinness, patriarchy, accessibility, and whiteness. Previous research has argued that professors who meet the criteria of current beauty standards (e.g., thinness, attractiveness) experience higher student evaluations, more opportunities for promotion, and better overall academic success than those in diverse body shapes and sizes. As a result, decoupling one's sense of self-worth from these expectations based in power can prove challenging. The present critical reflection and commentary explores the perceptions of two academics with histories of eating disorders (e.g., anorexia and binge-eating disorder), disordered eating, and …