Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- San Jose State University (5463)
- University of Central Florida (1601)
- Wright State University (1520)
- Western Kentucky University (1252)
- Hollins University (644)
-
- Providence College (644)
- Lindenwood University (619)
- Purdue University (424)
- University of Nebraska - Lincoln (424)
- Parkland College (412)
- University of Massachusetts Boston (382)
- Columbia College Chicago (356)
- Minnesota State University, Mankato (332)
- Old Dominion University (291)
- Seton Hall University (288)
- Marquette University (278)
- Liberty University (269)
- University of Texas at El Paso (268)
- Louisiana State University (264)
- Portland State University (251)
- Georgia College (250)
- University of Dayton (250)
- Singapore Management University (247)
- University of Rhode Island (242)
- Chulalongkorn University (233)
- California Polytechnic State University, San Luis Obispo (232)
- University of Kentucky (228)
- University of South Florida (221)
- University of Arkansas, Fayetteville (218)
- Eastern Illinois University (216)
- Keyword
-
- Spartan Daily (5329)
- Newspaper (5271)
- Student newspaper (1590)
- Communication (1354)
- Wright State University (1311)
-
- Student newspapers (1297)
- Western Kentucky University (1121)
- Student life (1055)
- Future (907)
- Central Florida Future (899)
- Social media (550)
- Community college (405)
- News (375)
- Student Newspaper (366)
- Lindenwood College (350)
- African Americans (320)
- Blacks (314)
- University publications (307)
- Newspapers (305)
- Athletics (284)
- Athletics (WKU) (284)
- Media (273)
- Alumni (272)
- Entertainment (233)
- Sports (232)
- College newsletter (221)
- University newsletter (221)
- Columbia Chronicle (217)
- Social Media (216)
- Research (208)
- Publication Year
- Publication
-
- Spartan Daily (School of Journalism and Mass Communications) (4938)
- WKU Administration Documents (1097)
- The Guardian Student Newspaper (1005)
- Central Florida Future (899)
- Hollins Student Newspapers (637)
-
- The Cowl (635)
- Theses and Dissertations (485)
- Electronic Theses and Dissertations (385)
- Masters Theses (311)
- Organization Management Journal (268)
- Colonnade (245)
- Chulalongkorn University Theses and Dissertations (Chula ETD) (233)
- CLCWeb: Comparative Literature and Culture (227)
- Basic Communication Course Annual (223)
- The Linden Bark (1924-1969) (207)
- Communication & Leadership Dissertations and Theses (197)
- Columbia Chronicle (196)
- College of Communication Faculty Research and Publications (195)
- USF Tampa Graduate Theses and Dissertations (193)
- Journal of Media Literacy Education (179)
- The Prospector (179)
- Journalism and Strategic Media Syllabi Archive (159)
- The Antelope (159)
- Graduate Theses and Dissertations (157)
- Association for Communication Administration Bulletin (155)
- WSU Research News (150)
- Communication Faculty Publications (149)
- Dissertations and Theses (148)
- Dismantling Bias Conference Series (145)
- Department of Communication Studies: Faculty Publications (140)
- Publication Type
Articles 1051 - 1080 of 27315
Full-Text Articles in Entire DC Network
The Impacts Of Media Richness, Blurriness, And Beautification Of Online Dating Profile Visual Elements On Dating Outcomes, Minhao Dai, Shilin Xia
The Impacts Of Media Richness, Blurriness, And Beautification Of Online Dating Profile Visual Elements On Dating Outcomes, Minhao Dai, Shilin Xia
Faculty Articles
Introduction: Online dating is a popular way for individuals to connect today, and the visual elements of an online dating profile have become an essential part of online dating. The current study examined how media richness, visual blurriness, and beautification of an online dating profile’s visual elements would influence online dating outcomes.
Methods: We conducted an online dating experiment with 10 different conditions with younger adults between 18 and 35 (n = 389).
Results: The results showed that the richer visual elements and the beautified selfie in an online dating profile predicted a number of dating outcomes, including stronger …
Examining The Success Of Qanon, Zoe Hanrahan
Examining The Success Of Qanon, Zoe Hanrahan
Departmental Honors & Graduate Capstone Projects
In this paper I use rhetorical criticism to explore the rhetorical techniques that aid in the dissemination and continued belief in QAnon, an expanding political conspiracy theory that originally centered around former President Donald Trump fighting powerful Satanic pedophiles. Several practices have made the spread of its ideas remarkably effective. The anonymity of QAnon’s source prevents questioning, making it harder to disprove their proposed theories, and the support of politicians and influencers increases the perceived truthfulness of QAnon’s ideas. Multimedia coverage, especially on mainstream social media platforms, spreads the beliefs to a wide audience. Vague language leaves the messages open …
Democracy In Discourse: Presidential Addresses And The Public's Understanding Of Governance In The 21st Century, Knole Ihle '25
Democracy In Discourse: Presidential Addresses And The Public's Understanding Of Governance In The 21st Century, Knole Ihle '25
Honor Scholar Theses
This thesis explores how presidential crisis rhetoric shapes public understanding of democracy in the twenty-first century. Through a comparative analysis of George W. Bush’s address following the September 11 attacks and Donald Trump’s speech at the onset of the COVID-19 pandemic, it examines how presidents construct national identity, justify political action, and frame civic participation. Drawing from classical rhetorical theory, Bitzer’s rhetorical situation, Burke’s dramatistic pentad, and McGee’s theory of “the people,” the study argues that crisis rhetoric is not simply a reaction to events but a means of redefining the crisis. It also considers demagogic rhetorical strategies—such as emotional …
From Adversarial Attacks To Robust Classifiers - A Study In Social Media Spam Detection - Black Box & White Box, Jonathan Jose Penaloza Rumie
From Adversarial Attacks To Robust Classifiers - A Study In Social Media Spam Detection - Black Box & White Box, Jonathan Jose Penaloza Rumie
Undergraduate Theses
Adversarial attacks pose a significant threat to the reliability of machine learning-based spam detection systems in social media. This undergraduate thesis, "From Adversarial Attacks to Robust Classifiers: A Study in Social Media Spam Detection – Black Box & White Box," systematically examines the impact of both black-box and white-box adversarial attacks on a range of spam classifiers, including Logistic Regression, Decision Trees, Random Forests, K-Nearest Neighbors, Bagging, Gradient Boosting, and Support Vector Machines. Leveraging a novel dataset derived from Twitter spam messages and enhanced with adversarial perturbations such as synonym replacement and character-level modifications, this study evaluates classifier performance under …
Inciting Action By Analyzing Pachirat, Rhi N. Soto
Inciting Action By Analyzing Pachirat, Rhi N. Soto
Amplify: A Journal of Writing-as-Activism
The book Every Twelve Seconds: Industrialized Slaughter and the Politics of Sight by Timothy Pachirat explores “the politics of sight”, or the intentional invisibilizing or transparentizing of repugnant acts in order to encourage or limit them, through the case study of a beef slaughter house in Omaha, NE. While also utilizing the politics of sight, Pachirat hopes for great political and social change concerning the immoral acts that happen at meat plants through a radical act of transparency: a narrative ethnography. Writers with similar goals of great change in social and political issues can make use of Pachirat’s techniques, which …
Social Belonging In Post-Resettlement Refugees: The Role Of Aid Organizations In The United States, Jessica Jean Byers
Social Belonging In Post-Resettlement Refugees: The Role Of Aid Organizations In The United States, Jessica Jean Byers
Theses and Dissertations
Since 1975, an estimated 3.6 million refugees have entered the United States (USA Facts, 2024). The months and even years following resettlement can be difficult and isolating for refugees. Previous research has shown that creating connections with others can enhance well-being, feelings of security, and self-reliance, all of which are especially needed for vulnerable populations such as refugees (Archambault et al., 2022; Giovanetti et al., 2022). Using the theory of social network analysis and semi-structured, in-depth interviews with aid organization leaders, this study seeks to understand the relationship between refugees and aid organizations during the post-resettlement phase. It also explores …
“We’Re Librarians”: Using Tiktok To Connect Students With Information Literacy Skills, Hannah Krauss
“We’Re Librarians”: Using Tiktok To Connect Students With Information Literacy Skills, Hannah Krauss
All Musselman Library Staff Works
This poster presentation details the ways that Musselman Library has utilized TikTok and other short form video apps to engage with their users and teach bite-sized information literacy concepts. The poster reviews relevant pedagogy and gives suggestions to other libraries looking to start their own TikTok accounts.
Revolting Drag: Filth, Horror, And The Queer Art Of Monstrosity, Claire-Scott A. Lynch
Revolting Drag: Filth, Horror, And The Queer Art Of Monstrosity, Claire-Scott A. Lynch
LSU Master's Theses
This thesis examines how The Boulet Brothers’ Dragula, a horror-themed reality drag competition series, uses monstrosity as a tool of queer resistance. In contrast to mainstream drag representations, which often promote assimilationist ideals, Dragula embraces filth, grotesqueries, and failure as strategies of disrupting normative structures. Grounded in queer theory and queer of color critique, this thesis uses thematic analysis to explore how Dragula mobilizes monstrosity to resist normative portrayals of queerness. Through close analysis of the show’s season finales, the study identifies three major themes: grotesque aesthetics, beyond the binary, and identity as resistance. These findings reveal how Dragula positions …
Ua19/16/2 Ahletics Press Releases, Wku Athletic Media Relations
Ua19/16/2 Ahletics Press Releases, Wku Athletic Media Relations
WKU Administration Documents
Press releases regarding general activities of the WKU Athletics Department for spring 2025.
Variation And Selection During Pandemic: Toward A Multiplex Framework For Understanding Nonprofit Community Network Evolution In Crisis Time, Yiqi Li, Aimei Yang, Wenlin Liu, Jingyi Sun, Michigan State University, Lichen Chen
Variation And Selection During Pandemic: Toward A Multiplex Framework For Understanding Nonprofit Community Network Evolution In Crisis Time, Yiqi Li, Aimei Yang, Wenlin Liu, Jingyi Sun, Michigan State University, Lichen Chen
iSchool - All Scholarship
This study examines how the communication network structure of a community of U.S. nonprofits evolves in response to the COVID-19
pandemic by examining their multiplex strategic communication network- building on Twitter/X. This study identifies two types of networks:
representational ties (for third-party audiences) and substantial ties (for direct resource exchange). Our findings suggest that organizations remain consistent with network strategies through different crisis stages, and the crisis provides opportunities for nonprofits to maintain existing substantial networks while building more extensive substantial networks. Representational ties, even the ones formed pre-crisis, hold the potential to turn into substantial relationships. Theoretically, this research …
Ua35/3 Provost's Message, Wku Provost
Ua35/3 Provost's Message, Wku Provost
WKU Administration Documents
Spring 2025 Provost's Messages issued to faculty & staff via email. Topics include awards, budget cuts, grants, Transdisciplinary Opportunity Program and administrative decisions.
Newsletter, Wku Staff Senate
Newsletter, Wku Staff Senate
Staff Council
Newsletter created by WKU Staff Council to report on work accomplished.
Does Ai Help Or Harm? Why And How Ai Use Influences Workplace Outcomes And Employee Well-Being, Haille Trimboli, Reka Lassu
Does Ai Help Or Harm? Why And How Ai Use Influences Workplace Outcomes And Employee Well-Being, Haille Trimboli, Reka Lassu
Education Division Scholarship
Although the recent surge in excitement surrounding artificial intelligence (AI) might suggest it is a new development, AI has been applied in organizations for over forty years (Fanti et al., 2022; Markelius et al., 2024). Indeed, the term "artificial intelligence" itself emerged in the 1950s during a research project at Dartmouth College, where it was used to describe "machines able to simulate human intelligence" (Haenlein & Kaplan, 2019, p. 3). Most recently, in 2022, the landscape of AI use for laypeople greatly changed when OpenAI introduced ChatGPT, a generative AI tool, to the public; ChatGPT is an advanced AI language …
Exploring Student Perceptions Of Faculty Messages: The Moderating Role Of Internationalized Status And Gender, Geoffrey Luurs, Ismail Karabas, Brittany Wood
Exploring Student Perceptions Of Faculty Messages: The Moderating Role Of Internationalized Status And Gender, Geoffrey Luurs, Ismail Karabas, Brittany Wood
Faculty & Staff Research and Creative Activity
Email is a tool used often for developing rapport between students and teachers. A professor’s email mistakes may affect the attributions students make about the professor’s competence and professionalism. This study used an experimental, between-subjects design to analyze the impact of professors’ typographical mistakes during initial email interactions and the moderating role of instructor demographics in those perceptions. The final sample consisted of 426 participants (64.6% female, 75.8% Caucasian) across eight universities representing five regions of the United States. The results of this study showed instructor’s email mistakes do lead to negative perceptions. Furthermore, it showed a professor’s internationalized status …
When Online Gambling Was Legalized, Did We As A Society Think About The Long Term Consequences?, Joshua Linnehan
When Online Gambling Was Legalized, Did We As A Society Think About The Long Term Consequences?, Joshua Linnehan
Interdisciplinary Senior Seminar
Legalized online gambling has increased the amount of problematic gamblers, due to companies such as DraftKings and FanDuel advertising their product, and the governments in US and Canada having a liberation point of view when it comes to people’s free will to gamble. This paper covers the rise of sports betting since its legalization, and how it impacts various demographics of people in order to understand the limits of sports betting and to not be persuaded to gamble irresponsibly by outside influences.
Columnas: The Honors Program Newsletter At Bentley University, Alyssa Galin, Hayden Jennato, Isabella Ramirez, Micaela Corzo, Tiara Morales, Christos Chatziioannou
Columnas: The Honors Program Newsletter At Bentley University, Alyssa Galin, Hayden Jennato, Isabella Ramirez, Micaela Corzo, Tiara Morales, Christos Chatziioannou
Honors Program
ADAPTING AND EMBRACING COLLEGE LIFE AT BENTLEY:
Page 2: The Best of Both Worlds by Amanda '25
Page 3: How Bentley Has Changed My Life by Yun Song '25
Page4: From the Andes to Boston by Gabriel E. Mendoza Hancco '28
Page 5: Navigating Imposter Syndrome: A First-Generation Ethiopian Student's Journey
TECHNOLOGY AND ITS IMPACT
Page 6: The TikTok Ban by Khussam Mohamed '28
Page 7: My Haphazard (Yet Steadily Improving) Relationship with AI as a Lifelong Writer by Sahil Raut '27
REDEFINING HAPPINESS
Page 8: Hack Your Happiness by Sadie Fitzpatrick '28
Page 9: Don't Wait by Sinead Keyes …
Cyber Offending Among Adolescents: The Role Of Thoughtfully Reflective Decision-Making And Victimization, Revital Sela-Shayovitz, Tamar Berenblum, Sharon Toys
Cyber Offending Among Adolescents: The Role Of Thoughtfully Reflective Decision-Making And Victimization, Revital Sela-Shayovitz, Tamar Berenblum, Sharon Toys
International Journal of Cybersecurity Intelligence & Cybercrime
There has been growing attention to the role of the decision-making process in crime involvement in recent years. However, less is known about the association between the decision-making process and adolescents’ online offending. The present study examined whether thoughtfully reflective decision-making (TRDM) and cyber victimization are related to adolescents’ cybercrime. Data were obtained from self-report questionnaires administered to 510 Israeli adolescents aged 13-20. The results indicate that TRDM is negatively associated with engagement in online offending. Furthermore, cyber victimization is significantly associated with online offending. In addition, a significant predictor of online offending is intense activity on social media. We …
Media Quiteracy: Why Digital Disconnection Belongs In The Media Literacy Curriculum, Katie Day Good
Media Quiteracy: Why Digital Disconnection Belongs In The Media Literacy Curriculum, Katie Day Good
University Faculty Publications and Creative Works
In this essay, we introduce media quiteracy, which we use to conceptualize and describe the valuable learning that can happen through the refusal to take up new media or the act of pausing or ceasing its use. We see media quiteracy as an active and generative approach to learning and argue for its inclusion in the media literacy curriculum. We trace the history of critical engagement with technologies within education and then articulate what media quiteracy can look like in practice. We surface and discuss three potential obstacles to teaching media quiteracy, which include the ways in which it problematizes …
Code^Shift Newsletter Spring 2025, Srividya Ramasubramanian, Manaswini Pillai
Code^Shift Newsletter Spring 2025, Srividya Ramasubramanian, Manaswini Pillai
CODE^SHIFT Research
No abstract provided.
Ocd Online: Strategies To Build Engagement For Mental Health Content On Social Media, Casey Matthews
Ocd Online: Strategies To Build Engagement For Mental Health Content On Social Media, Casey Matthews
Senior Theses
Social media is a tool with the potential to shape health communication. This study seeks to apply models of social media engagement from brand communication studies to explore how social media practitioners can effectively build engagement for mental health messaging. The study takes root in the concepts of social media engagement behavior (SMEB) and active vs. passive engagement outlined in the work of Dolan et al. (2019) and Shahbaznezhad et al. (2022). The application of these concepts to health communication provides new insight into the effectiveness of various messaging strategies—with a focus on OCD, a disorder that faces high levels …
Cpec In The Shadows Of Fifth Generation Warfare And The Dynamics Of Propaganda Model, Muhammad Usman Sahibzada, Wenshan Jia
Cpec In The Shadows Of Fifth Generation Warfare And The Dynamics Of Propaganda Model, Muhammad Usman Sahibzada, Wenshan Jia
Communication Faculty Articles and Research
Purpose – The clear patterns of bias and propaganda such as narrative framing and selective reporting are severely affecting the public opinion and policymakers. Overall, the study shows that media depiction of CPEC conditioned by the propagandistic model and 5GW strategies carries deep meanings for global politics. In addition, there is the necessity to increase media literacy and strategic communication so as to direct the complications of these projects. Transparency and international cooperation become important for regional stability as well as informed public discourse.
Design/methodology/approach – The qualitative analysis of media content is carried out for this research across the …
Polymorph V. “Stochastic Parrot”, Lin Allen
Polymorph V. “Stochastic Parrot”, Lin Allen
Communication Studies Faculty Publications
This mock trial script is based on Thaler v. Perlmutter, United States Court of Appeals for the District of Columbia Circuit, (2025), which upheld the ruling that artificial intelligence cannot be classified as an “inventor”, rendering AI ineligible for copyrighting. The futuristic scenario is based on the case being adjudicated before a fictional court: The Adjudicator of Artificial Intelligence. Plaintiff will be represented by “Polymorph,” aka Stephen Thaler, An Individual Appellant, and Respondent will be represented by “Stochastic Parrot,” aka Shira Perlmutter, in her official capacity as Register of copyrights and Director of the United States Copyright Office and U.S. …
Attachment And Culture: Exploring Relationship Satisfaction, Lizbeth Carbajal
Attachment And Culture: Exploring Relationship Satisfaction, Lizbeth Carbajal
Posters - 2025
- Suggests that communication patterns related to attachment impact relationship satisfaction (Domingue & Mollen, 2009). -Latinx cultural values influence attachment-related conflict behaviors and relationship satisfaction (Guerrido, 2017). -Secure attachment leads to healthier conflict resolution and greater satisfaction (Pistole, 1989). The purpose is to analyze existing research on how attachment styles impact conflict resolution strategies in romantic relationships and determine whether cultural background (Latinx vs. non-Latinx) and relationship length influence these behaviors. Hypotheses H1: The quality of a relationship is mentioned more frequently than other themes when examining previous literature. H2: Cultural influences are discussed more frequently than relationship length in …
Investigating Child-Informed Considerations For Animated Picture Symbols Representing Emotion For Aac Use In Children With Asd, Hannah Kitsmiller
Investigating Child-Informed Considerations For Animated Picture Symbols Representing Emotion For Aac Use In Children With Asd, Hannah Kitsmiller
College of Education and Human Sciences: Dissertations, Theses, and Student Research
Development of emotional competence is an important area of consideration when supporting individuals who use augmentative and alternative communication (AAC). Emotional competence includes skills related to identifying and communicating about one’s emotions. Individuals who use AAC may struggle to develop strong skills in emotional competence. One potential barrier to developing emotional competence may be access to symbols that facilitate understanding of the represented emotion. Emotions are abstract and challenging to represent in visual symbols. Additionally, evidence suggests individuals with autism spectrum disorder (ASD) may have visual perceptual differences when viewing faces. Current emotion symbols are often depicted using isolated facial …
Holding Ground In The Cerulean Tide: Minority Party Legislators' Strategies For Advancing Climate Policies In Landslide States, Sukjae Lee
Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–
This dissertation addresses a key puzzle: Why do states sometimes adopt nationally polarized policies, such as climate change legislation, even when doing so does not align with strict partisan interests? The analysis focuses on “landslide states,” where a single party overwhelmingly dominates, and the minority party cannot realistically expect to gain a majority. In these environments, reduced partisan conflict allows minority party legislators to break from traditional partisan paths. As a result, I argue that electoral motivations drive them to signal moderation by advancing liberal policy agendas or incorporating provisions that minimize backlash from their core constituents in landslide states. …
Everyday Storytelling: The Function, Meaning, And Impact Of College Student's Storytelling And Storylistening, Sophie K. Richards
Everyday Storytelling: The Function, Meaning, And Impact Of College Student's Storytelling And Storylistening, Sophie K. Richards
Department of Communication Studies: Dissertations, Theses, and Student Research
The current study investigated the stories that 102 college students heard and told through the course of a 1-day diary study with surveys administered at four timepoints. Investigated through the perspective of the small story framework (Bamberg & Georgakopoulou, 2008), everyday talk (Goldsmith & Baxter, 1996) and Communicated Narrative Sense-Making (CNSM) theory (Koenig Kellas, 2022), participants reported about the stories that they heard and told throughout their day, as well as completed self-report measures of well-being. The study aimed to understand the characteristics of everyday stories, the functions they serve, the meanings they hold, and their impact on well-being. Participants …
Beyond The Concrete Ceiling: Understanding The Unique Experiences Of Black Women Working At Predominantly White Institutions, Linda Hamilton
Beyond The Concrete Ceiling: Understanding The Unique Experiences Of Black Women Working At Predominantly White Institutions, Linda Hamilton
Theses (2016-Present)
This thesis examines how the treatment of Black women professionals at predominantly white institutions (PWIs) in the United States influences their levels of engagement with coworkers. This study uses rhetorical analysis to explore Black women professionals’ narratives, communication patterns, and lived experiences to understand the dynamics of their workplace interactions in these settings. Utilizing scholarly articles, written accounts, autoethnographies, books, theses, and dissertations, this research analyzes how systemic biases, microaggressions, and exclusionary practices shape the strategies used by Black women to navigate professional, predominantly white workspaces. The findings uncover that the treatment of Black women at PWIs often pressures them …
Research On The Influencing Factors Of Dropout Behavior Among Users Of Ancient Language Models From The Perspective Of Resilience Theory, Hai Zhang, Jiping Fang, Dongbo Wang
Research On The Influencing Factors Of Dropout Behavior Among Users Of Ancient Language Models From The Perspective Of Resilience Theory, Hai Zhang, Jiping Fang, Dongbo Wang
Journal of Scientific Information Research
[Purpose/significance]The deep integration of ancient book digitization and large language models is the future development trend. In order to clarify the influence factors and formation mechanisms of dropout behavior among users of domain ancient book large language models, mobilize the willingness of users to use large language models, achieve high-quality user retention, and promote the non-human high-quality development of domain large language models. [Method/process]This study takes users in the field of ancient books as an example, based on resilience theory, and draws on grounded theory research methods to code and deconstruct first-hand data obtained from in-depth interviews with 30 users …
A Research Proposal: Morality As A Social Construct, Samantha Gonzales
A Research Proposal: Morality As A Social Construct, Samantha Gonzales
Posters - 2025
Separating our minds from the constraints of our social constructs allows us to analyze problems from a place somewhere remotely close to unbiased. However, it is only after we understand that our sense of morale [i.e. right and wrong] originated as social constructs—that is to say, right and wrong have no reason to exist in an objective world. The very concept of right and wrong have been socially constructed from the beginning; they are, in their most simplistic nature, entirely subjective. Subjective in this sense means outside of the very people who speak of the words right and wrong in …
Crafting Connections: Language Use And Cultural Resonance In Marketing Campaigns For The Hispanic Market, Santiago Reyes, Alessandra Noli Peschiera, Kristina Simon, Melany Sarcevic
Crafting Connections: Language Use And Cultural Resonance In Marketing Campaigns For The Hispanic Market, Santiago Reyes, Alessandra Noli Peschiera, Kristina Simon, Melany Sarcevic
AMTP Proceedings 2025
Considering the rapid growth and relevance of the Hispanic market in the U.S., this study explores strategies employed by brands in their communication efforts to connect with this consumer base. Through a qualitative content analysis, the study analyzes emerging themes and patterns in terms of language use and cultural values employed in marketing and advertising campaigns directed to the U.S. Hispanic market. Results reveal a prevalent use of Spanish, with a rise in the use of English reflective of changing demographic trends of Hispanics in the U.S. Cultural values resonant with Hispanic identity are also employed in campaigns. Important implications …