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Addressing Divergent Audiences In Conservation Communication: An Examination Of Land Trust Websites In Northern California, Tova Fleming Jan 2019

Addressing Divergent Audiences In Conservation Communication: An Examination Of Land Trust Websites In Northern California, Tova Fleming

Cal Poly Humboldt theses and projects

In a world rich with a diversity of stories and values, successful conservation must not rely on everyone thinking and feeling the same way. Values are the foundation of the cognitive hierarchy of human behavior and are relatively fixed and unlikely to change. As a result, environmental communication that is reliant on a particular set of values may cause polarization around conservation issues. The reasoned action approach offers a way to explore communication techniques that address the cognitive hierarchy of human behavior at its most malleable point, behavioral intentions. Because land trusts work with historically divergent audiences who are often …


A Marketing Campaign For Hunters’ Home: A Home Of Hope Through Integrated Marketing Communications: Secondary And Primary Research Studying The Target Audience, The Hunting And Conservation Community, To Create An Imc Campaign Focused On Fundraising And Awareness, Josie Corinna Slaughter Jan 2019

A Marketing Campaign For Hunters’ Home: A Home Of Hope Through Integrated Marketing Communications: Secondary And Primary Research Studying The Target Audience, The Hunting And Conservation Community, To Create An Imc Campaign Focused On Fundraising And Awareness, Josie Corinna Slaughter

Honors Theses

Through research and evaluation of current and experimental nonprofit marketing methodologies and practices designed to raise awareness and attract donors, this project’s purpose is to define and create a marketing campaign for a children’s home, named Hunters’ Home: A Home of Hope, in Namibia. Adopted and unique strategies will be identified to target the audience of hunters to help meet the specific needs of the home, which was founded by Marina Lamprecht, a person widely known and respected by participants in hunting and conservation. To create the marketing campaign, secondary and primary research was conducted. Secondary research was done through …


Heuristics Used In Credibility Judgment Of Health Information On Facebook, Yaninee Petcharanan Jan 2019

Heuristics Used In Credibility Judgment Of Health Information On Facebook, Yaninee Petcharanan

Chulalongkorn University Theses and Dissertations (Chula ETD)

Facebook users worldwide had been facing challenges of information credibility. This study aimed to address this issue among Thai Facebook users by focusing on health information in particular, through a lens of heuristic approach. Data were collected from 50 informants by in-depth interviews and 480 responses from online surveys. All participants were at least 18 years old with a minimum of one year experience in using Facebook. The results revealed three different processes and five heuristics, namely, reputation heuristic, authority heuristic, expectancy violation heuristic, persuasive intense heuristic, and bandwagon heuristics that participants adopted when making a credibility judgment of health …


รูปแบบการดำเนินชีวิต พฤติกรรมการเปิดรับสื่อ และพฤติกรรมการซื้ออาหารเพื่อสุขภาพของมิลเลนเนียลไทย, ณัฐชนา ศรีวิทยา Jan 2019

รูปแบบการดำเนินชีวิต พฤติกรรมการเปิดรับสื่อ และพฤติกรรมการซื้ออาหารเพื่อสุขภาพของมิลเลนเนียลไทย, ณัฐชนา ศรีวิทยา

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยครั้งนี้มีวัตถุประสงค์เพื่อศึกษารูปแบบการดำเนินชีวิตของผู้บริโภคมิลเลนเนียลไทยสายสุขภาพ พฤติกรรมการเปิดรับสื่อ พฤติกรรมการซื้ออาหารเพื่อสุขภาพ ตลอดจนความสัมพันธ์ของพฤติกรรมการเปิดรับสื่อและพฤติกรรมการซื้ออาหารเพื่อสุขภาพของมิลเลนเนียลไทย โดยใช้แบบสอบถามเป็นเครื่องมือในการเก็บข้อมูลจากกลุ่มตัวอย่างผู้บริโภคมิลเลนเนียลจำนวน 400 คน เกิดในช่วงปี พ.ศ. 2523 – 2543 และเคยซื้ออาหารเพื่อสุขภาพในรอบ 6 เดือนที่ผ่านมา วิเคราะห์ข้อมูลโดยใช้สถิติการวิเคราะห์เชิงพรรณนา การวิเคราะห์ปัจจัยหรือองค์ประกอบ และสถิติการวิเคราะห์เชิงอนุมานโดยใช้การหาค่าสัมประสิทธิ์สหสัมพันธ์แบบเพียร์สัน ผลการวิจัยพบว่า รูปแบบการดำเนินชีวิตของมิลเลนเนียลไทยสายสุขภาพ แบ่งได้เป็น 3 กลุ่ม ได้แก่ 1) กลุ่มรูปแบบการดำเนินชีวิตแบบใส่ใจสุขภาพ (The Health-conscious group) 2) กลุ่มรูปแบบการดำเนินชีวิตแบบรักนวัตกรรมและห่วงใยสิ่งแวดล้อม (The innovation and environment lover group) และ 3) กลุ่มรูปแบบการดำเนินชีวิตแบบตามกระแสนิยม (The fashionable group) พฤติกรรมการเปิดรับสื่อที่มีเนื้อหาเกี่ยวกับสุขภาพในภาพรวมอยู่ในระดับมาก โดยมิลเลนเนียลเลือกใช้เว็บไซต์สื่อสังคมออนไลน์มากที่สุด ด้านพฤติกรรมการซื้ออาหารเพื่อสุขภาพ พบว่า มิลเลนเนียลนิยมซื้อน้ำผักผลไม้สกัด เครื่องดื่มสมุนไพร สถานที่ที่นิยมซื้ออาหารเพื่อสุขภาพ ได้แก่ ซูเปอร์มาร์เก็ต ห้างสรรพสินค้า ร้านสะดวกซื้อ ทั้งนี้ พฤติกรรมการเปิดรับสื่อเกี่ยวกับสุขภาพทั้งในด้านความถี่ในการเปิดรับสื่อเกี่ยวกับสุขภาพ และระยะเวลาในการเปิดรับสื่อเกี่ยวกับสุขภาพ มีความสัมพันธ์กับพฤติกรรมการซื้ออาหารเพื่อสุขภาพในเชิงบวกอย่างมีนัยสำคัญทางสถิติที่ระดับ 0.01


Prevention Of Violence Against Children: A Systems Readiness Assessment In Côte D’Ivoire, Marie-Kaye Soletchi Seya-Sery Jan 2019

Prevention Of Violence Against Children: A Systems Readiness Assessment In Côte D’Ivoire, Marie-Kaye Soletchi Seya-Sery

College of Graduate Studies: Theses & Dissertations

Violence against children (VAC) is a global problem with significant consequences. Recognizing the need to better understand the problem of VAC in Côte d’Ivoire (CI), the government of CI recently completed a survey on violence against children. The recent data will support an evidence-based national action plan for the prevention of VAC. Research shows that initiatives tackling specific problems will only be as successful as the community’s readiness to take action. This study applied the community readiness model to assess the readiness of the multisectoral task force (MSTF) to implement the national action plan in CI. Eight MSTF participants’ interview …


The Guardian, Week Of December 31, 2018, Wright State University Student Body Dec 2018

The Guardian, Week Of December 31, 2018, Wright State University Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of December 31, 2018. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.


A Research Program For Studying Lams And Community In The Digital Age, Andreas Vårheim, Roswitha Skare, Noah Lenstra, Kiersten F. Latham, Geir Grenersen Dec 2018

A Research Program For Studying Lams And Community In The Digital Age, Andreas Vårheim, Roswitha Skare, Noah Lenstra, Kiersten F. Latham, Geir Grenersen

Proceedings from the Document Academy

The paper outlines a research effort into the changing representations, policies, strategies, activities, and practices of libraries, archives, and museums (LAMs) in the digital age. Comprehensive social changes including big slow-moving processes, such as aging populations, global migration, technological change, and environmental change, expose communities and LAM institutions to vulnerabilities. How do the institutions handle vulnerabilities, how do they become more resilient, and how do they contribute to building the resilience of their local communities?


Communicating Information On Nature-Related Topics: Preferred Information Channels And Trust In Sources, Emily J. Wilkins, Holly M. Miller, Elizabeth Tilak, Rudy M. Schuster Dec 2018

Communicating Information On Nature-Related Topics: Preferred Information Channels And Trust In Sources, Emily J. Wilkins, Holly M. Miller, Elizabeth Tilak, Rudy M. Schuster

Environment and Society Student Research

How information is communicated influences the public’s environmental perceptions and behaviors. Information channels and sources both play an important role in the dissemination of information. Trust in a source is often used as a proxy for whether a particular piece of information is credible. To determine preferences for information channels and trust in various sources for information on nature-related topics, a mail-out survey was sent to randomly selected U.S. addresses (n = 1,030). Diverse groups of people may have differing communication preferences. Therefore, we explored differences in channel preferences and trust by demographics using regression models. Overall, the most preferred …


A Model Of Prophetic-Liberation Communication Behavior: The Explanative Study Of E-Literacy And Information Behavior Among Islamic Academics In Indonesia, Ade Abdul Hak, Tine Silvana Rachmawati, Agus Rusmana, Asep Saeful Muhtadi Dec 2018

A Model Of Prophetic-Liberation Communication Behavior: The Explanative Study Of E-Literacy And Information Behavior Among Islamic Academics In Indonesia, Ade Abdul Hak, Tine Silvana Rachmawati, Agus Rusmana, Asep Saeful Muhtadi

Library Philosophy and Practice (e-journal)

This research investigated a model of the effect of information literacy, media literacy, moral literacy, and learning & thinking skills as the construct of e-literacy maturity level through information behavior (IB) on prophetic-liberation communication behavior (P-LCB). The model was constructed based on social cognitive theory (SCT) and uses and gratifications theory (UGT). P-LCB is an applied model of ethical values in the Qur’an that liberates humans from social injustice and misuse of information and communication technology. In this case, e-literacy as a personal characteristic factor will influence a person's P-LCB through IB. The study employed an explanatory-quantitative analysis. A total …


Wellness And Prevention Program Sustainability Design For Clark University Athletics Department, Emily Corbett Dec 2018

Wellness And Prevention Program Sustainability Design For Clark University Athletics Department, Emily Corbett

Sustainability and Social Justice

The purpose of this work is to design a wellness based prevention program that is tailored to fit the campus community within Clark University, Worcester, MA, called the Peer Athletes Advocating for Wellness (PAAW) initiative. This paper first presents the current research on wellness related issues within a college campus, specifically surrounding sexual violence. It then outlines the current sexual violence prevention programming that takes place yearly for incoming first year students at Clark University, as well as a one-time initiative during which student athletes participated in the sexual violence prevention programming. There is a review of the current most …


Consumer Perceptions Of Labeling Claims On Poultry Products, Sarah Townley Dec 2018

Consumer Perceptions Of Labeling Claims On Poultry Products, Sarah Townley

Agricultural Education, Communications and Technology Undergraduate Honors Theses

An increasing number of consumers wants more knowledge of how the food they eat is produced, and specifically, how animals used in the production of their food are raised. One method consumers use to become more aware of production practices behind the food they purchase and consume is simply reading food labels. Labeling claims can be defined as textual, pictorial, graphic, or symbolic representation that either explicitly states or implies that a food product has a specific set of properties supported by a certification process. The purpose of this study is to gather data regarding consumer knowledge and understanding of …


Amjambo Africa! (December 2018), Kathreen Harrison Dec 2018

Amjambo Africa! (December 2018), Kathreen Harrison

Amjambo Africa!

In This Issue...

Listings ...............................Page 3

Empower the Immigrant Woman..... .........................................Pages 8 & 9

McAuley Residence..............Page 12

Okay So I Lost an Election...Page 12

Treating Mental Health .......Page 13

Public Charge .......................Page 15


This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.


The Transition Of The College Quarterback To The Nfl: Why The Hardest Position In Sports Is Getting Easier, Derik Abbott Dec 2018

The Transition Of The College Quarterback To The Nfl: Why The Hardest Position In Sports Is Getting Easier, Derik Abbott

Theses

The NFL is changing. Score boards are being lit up by young quarterbacks like never seen before. Rookie quarterbacks are playing like 10 year veterans. Offenses are playing at light speed paces. But why? This Thesis paper looks to uncover why college quarterbacks are playing at MVP caliber levels at such a young age. With research in multiple fields such as analytics, neuroscience, youth football developmental leagues and artificial intelligence,, this paper seeks to determine the relationship between what strategies front offices and coaching staffs are using and the high success rate of young quarterbacks in the National Football League. …


Lindenwood Digest, November 27, 2018, Lindenwood University Nov 2018

Lindenwood Digest, November 27, 2018, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.


Lindenwood Digest, November 20, 2018, Lindenwood University Nov 2018

Lindenwood Digest, November 20, 2018, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.


Lindenwood Digest, November 16, 2018, Lindenwood University Nov 2018

Lindenwood Digest, November 16, 2018, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.


My Experience In Swaziland With Give Hope, Fight Poverty, Megan Kaser Nov 2018

My Experience In Swaziland With Give Hope, Fight Poverty, Megan Kaser

Purdue Journal of Service-Learning and International Engagement

Megan Kaser, a recent 2017 alum in the College of Health and Human Sciences at Purdue University, describes her experience with Give Hope, Fight Poverty (GHFP)—a nonprofit organization in Indianapolis, Indiana. She is currently pursuing a master’s degree in physician assistant studies. GHFP’s mission is “to foster philanthropy domestically by designing service-learning programs that engage U.S. college students with rural communities in Swaziland, Africa, and work together to educate, empower, and lift orphaned and vulnerable children—particularly those living in child-headed households— out of poverty” (Give Hope, Fight Poverty, n.d.). By incorporating college students in the implementation of GHFP orphan education …


Lindenwood Digest, November 13, 2018, Lindenwood University Nov 2018

Lindenwood Digest, November 13, 2018, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.


Lindenwood Digest, November 9, 2018, Lindenwood University Nov 2018

Lindenwood Digest, November 9, 2018, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.


Using Social Media To Assess The Consumer Nutrition Environment: Comparing Yelp Reviews With A Direct Observation Audit Instrument For Grocery Stores, Ying Shen, Philippa Clarke, Iris N. Gomez-Lopez, Alex B. Hill, Daniel M. Romero, Robert Goodspeed, Veronica J. Berrocal, Vg Vinod Vydiswaran, Tiffany C. Veinot Nov 2018

Using Social Media To Assess The Consumer Nutrition Environment: Comparing Yelp Reviews With A Direct Observation Audit Instrument For Grocery Stores, Ying Shen, Philippa Clarke, Iris N. Gomez-Lopez, Alex B. Hill, Daniel M. Romero, Robert Goodspeed, Veronica J. Berrocal, Vg Vinod Vydiswaran, Tiffany C. Veinot

Urban Studies and Planning Faculty Research Publications

Objective
To examine the feasibility of using social media to assess the consumer nutrition environment by comparing sentiment expressed in Yelp reviews with information obtained from a direct observation audit instrument for grocery stores.

Design
Trained raters used the Nutrition Environment Measures Survey in Stores (NEMS-S) in 100 grocery stores from July 2015 to March 2016. Yelp reviews were available for sixty-nine of these stores and were retrieved in February 2017 using the Yelp Application Program Interface. A sentiment analysis was conducted to quantify the perceptions of the consumer nutrition environment in the review text. Pearson correlation coefficients (ρ) were …


Ua12/2/1 College Heights Herald, Vol. 94, No. 11, Wku Student Affairs Nov 2018

Ua12/2/1 College Heights Herald, Vol. 94, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • DeLetter. Emily. Lawyer: Ruling Supports Right to Access Records in Suit Against College Heights Herald
  • Ziege, Nicole. Fit for a Facelift – Preston Health & Fitness Center
  • DeLetter, Emily. WKU Lacks Disabilities Plan in Active-shooter Scenario
  • Breu, Natasha. Food Service Class Provides Meals to Faculty & Staff
  • Nutter, Abbigail. Former Journalism & Broadcasting Director Selected as Contest Judge – Loup Langton
  • Allen, Ellie. Editorial Cartoon re; Donald Trump
  • Hovell, Nolan. How Much Do Words Matter in Politics?
  • Election Analysis: Impact of Attack Advertisements
  • Oh Rocky …


Lindenwood Digest, November 6, 2018, Lindenwood University Nov 2018

Lindenwood Digest, November 6, 2018, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.


Women’S Body Image In The Media: Fitspiration On Instagram, Brook M. Bryant Nov 2018

Women’S Body Image In The Media: Fitspiration On Instagram, Brook M. Bryant

USF Tampa Graduate Theses and Dissertations

Several studies have been done to examine the effects of fitspiration on body image satisfaction using social comparison theory but there has yet to be a study done using framing theory to find out what exactly these images are focusing on. This research will use framing theory to examine what characteristics and body types are being seen on Instagram under the hashtag “fitspiration”.

Using a mixed method approach, this study uses a textual analysis to first get a larger sample set of fitspiration images on Instagram. It then uses in-depth interviews to get a deeper understanding of what the general …


"Master Chef" With Chan And Mann Oct 2018

"Master Chef" With Chan And Mann

St. Norbert Times

  • News
    • “Master Chef” with Chan and Mann
    • Callaghan Speaks as Ambassador of Peace
    • Demand for Clarity of Title IX
    • Roundtable: Opening a Dialogue
    • Dance Marathon Coming up Soon
    • 2018 Academic Honor Code Review
  • Opinion
    • Anger Becomes Action
    • #WontBeErased
    • It’s That Time of Year
    • The Importance of Hobbies
    • Wicca
    • Abortion: The Central Issue
  • Features
    • Hallowed Haunts of Green Bay
    • Saving Earth One Meeting at a Time
    • Run for Lungs 5K
  • Entertainment
    • Event Spotlight
    • Sudoku
    • Trivia
    • What Happened to the Music Industry
    • Album Review: “Birthplace” by Novo Amor
    • Reminiscence of “The Flintstones”
    • “Chronicles of Narnia” Series in the Works at Netflix
    • Junk …


Body Image, Self-Esteem And Eating Disturbance Among Chinese Women: Testing The Tripartite Influence Model, Weiwei Wang Oct 2018

Body Image, Self-Esteem And Eating Disturbance Among Chinese Women: Testing The Tripartite Influence Model, Weiwei Wang

USF Tampa Graduate Theses and Dissertations

The purpose of the study is to confirm the reasons behind young Chinese women’s eating disturbances and self-esteem. The researcher uses the Tripartite Influence model to illustrate the relationship between internalization and pressures in the form of peer, family, and media pressure. It further reveals the relationship between internalization and self-esteem and eating disorders. Besides conforming with the mode of young Chinese females, it aims at finding out the reasons behind each relevant relationship. One point of the study is the different impact of media pressure on young Chinese females; the influence of media tends to be much lower in …


Lindenwood Digest, October 26, 2018, Lindenwood University Oct 2018

Lindenwood Digest, October 26, 2018, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.


Spartan Daily, October 24, 2018, San Jose State University, School Of Journalism And Mass Communications Oct 2018

Spartan Daily, October 24, 2018, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2018

Volume 151, Issue 28


The Antelope, University Of Nebraska At Kearney Oct 2018

The Antelope, University Of Nebraska At Kearney

The Antelope

No abstract provided.


Lindenwood Digest, October 23, 2018, Lindenwood University Oct 2018

Lindenwood Digest, October 23, 2018, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.


Prospectus, October 18, 2018, Parkland College, Savannah Weishaar, Ashley House, Paul Benson, Ayla Mcdonald, Emma Fleming Oct 2018

Prospectus, October 18, 2018, Parkland College, Savannah Weishaar, Ashley House, Paul Benson, Ayla Mcdonald, Emma Fleming

Prospectus 2018

Studying Around the World; Parkland College Outstanding Students Nominated for Illinois' Highest Honor; Parkland to go Solar with Renewable Energy; Wind Ensemble & Orchestra Hold Fall Concert