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A Survey On Children's Ability To Distinguish Television Commercials From Programme Material, Churchlands College Of Advanced Education

Research outputs pre 2011

It is clear from the available evidence that television advertising does have an influence on children.Numerous research studies have demonstrated that children seem to learn from commercials, and that advertising is at least moderately successful in creating positive attitudes towards and the desire for products advertised. A strong determinant of children's perception of television advertising is the child's age. Research studies clearly establish that children become more skilled in evaluating television advertising as they grow older, and that to treat all children from 2 - 12 as one group makes important, perhaps crucial differences...

Spartan Daily, December 7, 1977, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 69, Issue 65

Spartan Daily, December 6, 1977, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 69, Issue 64

The Wright Stater, December 1977, Wright State University

The Wright Stater

Twelve page issue of the Wright Stater, which was published periodically from 1968-1990. The Wright Stater often covered events on campus, news about alumni, and more.

Prospectus, December 1, 1977, Jo Miller, Barbara Skinner, Andrew Fleming, Cathy Butler, Dave Hinton, Ken Hartman, Tim Wells, Valerie Wallace

Prospectus 1977

STU-GO: STU-GO VOTES AGAINST DELAY SYSTEM, WILL BUY 'TOYS FOR TOTS'; Toys for Tots; Woods offers nice winter get-away; Vets should give notice if planning to move; PFW Christmas party tonight; Corbin speaks on Animal Biology; Parkland Events; Hymn and carol sing in PC gym; Canteen committee member castigates 'cake' communique; New agribusiness course announced; Vet Techs Week; Wide-screen TV; League seeking more bowlers; 'Masters-piece' presented here by senior group; The Better Information Project, also known as BIPPIE awards; SWAMP sponsors info fair here; Poet's Corner; Monday set as interview night for real-estaters; Women gather in Houston: Was IWY meeting …

Spartan Daily, November 22, 1977, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 69, Issue 57

Prospectus, November 22, 1977, Joyce Linn, Jon Sivier, Mike Babcock, Andrew Fleming, Joe Miller, Barbara Skinner, Tim Wells, Ken Hartman

Prospectus 1977

NOVEMBER BOARD MEETING: PLATO STAYS 'TIL AUGUST; Senate votes tomorrow: More $$$ for Parkland; Pssst!! Here's a hot tip for making lettuce; Who's Who in American Junior Colleges: More PC students listed in college directory; Staff editorial: Has PLATO become just a PLAy TOy???; Letters to the editors: Let's try it one more time: Ax; Canteen defended; Cycle schedule is now available; Administration posture on Canteen is one of 'Let them eat cake'; Decision workshop given by counseling; Bio instructors sound off on DES reply; Special to Prospectus: Calculator gives interview; Beach Boys revisited; Poet's Corner; Grid great grabs freight: …

Spartan Daily, November 16, 1977, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 69, Issue 53

Prospectus, November 16, 1977, Bobbie Skinner, Joyce Linn, Evelyn Basile, Terri Anderson, Joe Miller, Lois Cooper, Lynette Trout, Don Ballje, Joe Lex, Marcella Rose, Tim Wells, Ken Hartman, Mike Babcock

Prospectus 1977

PC PLACES 13 IN YEARBOOK; Finals just a month away; SWAMP meets; Bio talk Dec. 1st; Air Force rep here next week; MSOE rep here; Male health is next CHI topic; Parkland Events; Letters to the editors: Canteen flayed, Quatrain query, Cartoon condemned, ...and defended, Should students drive vehicles?; Carolers sought for kids' party; Nutrition course starts in Jan.; 'Anne Sexton' tomorrow night; State museum features three new art exhibits; PC art gallery may be a permanent addition; Madwoman of Chaillot: as a parable of Europe, ...as an amusing play; WILL Women's Week specials; Women's Conference hears girls' arguments; Watch …

The Guardian, November 8, 1977, Wright State University Student Body

The Guardian Student Newspaper

Eight page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Beacon Light: November 1977, St. Cloud Hospital

Beacon Light

• Profile on the increased workers compensation claims
• Gene Bakke commentary on rising healthcare costs
• Article on the importance of continuing education
• Planning for the future needs of the hospital
• Visitation guidelines
• Features on volunteering

Wsu Research News, November 1977, Office Of Research Services, Wright State University

WSU Research News

A twelve page newsletter of the WSU Research News. The WSU Research News was published monthly beginning in June of 1968 and issued by the Office of Research Development. This newsletter was created to provide information to the WSU faculty about the availability of outside funds for research and educational programs, new developments that may affect availability of funds, and general information on research and educational activities at Wright State University.

The Guardian, October 27, 1977, Wright State University Student Body

The Guardian Student Newspaper

Eight page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

The Guardian, October 20, 1977, Wright State University Student Body

The Guardian Student Newspaper

Ten page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

The Guardian, October 19, 1977, Wright State University Student Body

The Guardian Student Newspaper

Four page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily, October 14, 1977, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 69, Issue 30

Central Florida Future, Vol. 10 No. 07, October 14, 1977

Central Florida Future

SG [Student Government] hopes to have free student services; Poll shows half believe advising good at FTU; FTU NewsFronts: Village Center Oktoberfest has food, funk and fun; Future Campus: NOW charges universities with sex bias; Sexual behavior class looks at attitudes; FTU expert returns from glare of Zamora TV violence trial; Future Comment: 18-year-olds should be able to hold office; Panama "Should a country have the right to determine its own sovereignty? Required textbooks: ΓÇÿWhat a rip-offΓÇÖ; Future Sights and Sounds: Frye is off beat but hilarious; Future Sports: Winning streaks still intact for Knights; Will sirens prevent high speed …

Spartan Daily, October 6, 1977, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 69, Issue 24

Wsu Research News, October 1977, Office Of Research Services, Wright State University

WSU Research News

A twenty page newsletter of the WSU Research News. The WSU Research News was published monthly beginning in June of 1968 and issued by the Office of Research Development. This newsletter was created to provide information to the WSU faculty about the availability of outside funds for research and educational programs, new developments that may affect availability of funds, and general information on research and educational activities at Wright State University.

Spartan Daily, September 21, 1977, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 69, Issue 12

Prospectus, August 31, 1977, Tom Stoeber, Gene Fuller, Dan Slack, Ken Hartman

Prospectus 1977

JULY BOARD MEETING ADOPTS TWO, FIVE-YEAR GROWTH PLANS; PC Board of Trustees approves new teachers; Scholarship money still available this semester; Personal Service Guide; Data processor scholarship $$$ offered by EIU; Volunteers needed for speech and theatre; Record number for fall courses; Parkland Events; A few words...; from our sponsors; Advertising Policy; Laetrile lecture set for Tuesday; Stoeber speaks; Staff editorial: Parkland is now part of Champaign; New programs being offered for fall; Path: Learning adaptions to help handicapped; Referendum and snow: last year's news: Tax Referendum Passes On First Try, Women's Basketball Team Takes State, Board Votes 25% Tuition …

Wsu Research News, July 1977, Office Of Research Services, Wright State University

WSU Research News

A eleven page newsletter of the WSU Research News. The WSU Research News was published monthly beginning in June of 1968 and issued by the Office of Research Development. This newsletter was created to provide information to the WSU faculty about the availability of outside funds for research and educational programs, new developments that may affect availability of funds, and general information on research and educational activities at Wright State University.

Central Florida Future, Vol. 10 No. 01 July 1, 1977

Central Florida Future

Commitee sets up evaluation process; Wood resigns after 7 tennis seasons (with photo); Millican scholarship to honor athletes; Future Campus: Majority of grads return survey; P. E. facilities expansion to start in fall; Future Comment: Course offering slim in summer despite incentives; VC [Village Center] officials not satisfied with location of registration; University Open House scheduled for November; Four hours added to visitation; Education legislation summary.

The Wright Stater, Summer 1977, Wright State University

The Wright Stater

Twelve page issue of the Wright Stater, which was published periodically from 1968-1990. The Wright Stater often covered events on campus, news about alumni, and more.

The Guardian, June 28, 1977, Wright State University Student Body

The Guardian Student Newspaper

Eight page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

New Expression: June 1977 (Volume 1), Columbia College Chicago

New Expression

June 1977, Volume 1 edition of New Expression, a news publication researched, contributed, written, and edited by Chicago high school journalists

Wsu Research News, June 1977, Office Of Research Services, Wright State University

WSU Research News

A twelve page newsletter of the WSU Research News. The WSU Research News was published monthly beginning in June of 1968 and issued by the Office of Research Development. This newsletter was created to provide information to the WSU faculty about the availability of outside funds for research and educational programs, new developments that may affect availability of funds, and general information on research and educational activities at Wright State University.

The Guardian, May 26, 1977, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily, May 20, 1977, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 68, Issue 70

Spartan Daily, May 12, 1977, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 68, Issue 64