Digital Commons Network^™

140 Characters To Skinny: Social Support Provided By Commercial Weight-Loss Programs Via Twitter, Sarah Arbogast

All Theses

The state of healthcare in the United States is changing. Amidst this change, there is a debate as to whether health is a public good or if health is a private matter. This change and debate challenges health professionals to rethink the way we go about planning health interventions to better address the many public health issues looming the general population today. The recent rise of obesity and at-risk weight in the United States is a major epidemic that has yet to be resolved. There are many approaches to addressing weight management and for many, public health campaigns have not …

The Significance Of Color In Food Marketing, Faith Elizabeth Zaki

Renée Crown University Honors Thesis Projects - All

The effect of color on the perception and expectation of flavor and taste was researched. Psychological and scientific studies were used to demonstrate the benefits of using the right colors in advertising and marketing. Color, in these studies, was proven to affect consumers’ behavior when purchasing food. Color is interpreted by different genders, races, and ages were also studied. Color is a significant marketing tool that can help attract the right target markets. Also, examples of how color has help and hindered marketing campaigns in the past were examined.

Taking Culture And Philosophy Into Consideration: A Rhetorical Analysis Of Marketing Strategies In China, Yi Huang

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

Globalization makes the physical boundary between countries almost disappear, while on the other hand, it exacerbates cultural and philosophical differences. The overall aim of this dissertation is to dig into the philosophical values of Western and Chinese cultures to provide some theoretically sound and pragmatically useful guidance for future communication and marketing in China.

While some American corporations have been embraced by the Chinese, many more have not. This research concerns itself with searching what the leading causes are for the above phenomenon, and more specifically, this study explores answers to the following questions:

• What strategies are used for product …

Prospectus, April 24, 2013, Jojo Rhinehart, Ted Sutterlund, Mark Roughton, Alex Wallner

Prospectus 2013

STUDENT COMMUTERS FACE DIFFICULTIES; Stressed students seek help with registration; Let's go Green: Readers share 25 great green tips; Best foods to power up your plate; Bad journalism fuels terrorism hysteria; Who should own DNA? All of us; Softball sophomores go out in style on Sophomore Day; What it takes to be a student-athlete; Titles bring buzz, prestige to streaming TV

The Legacy, April 17, 2013, Lindenwood University

The Legacy (2007-2018)

Student Newspaper of Lindenwood University

The Prospector, April 11, 2013, Utep Student Publications

The Prospector

Headline: SGA Candidates Caught Red-Handed With Election Violations

The Antelope, University Of Nebraska At Kearney

The Antelope

No abstract provided.

Spartan Daily April 4, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 32

The Prospector, April 2, 2013, Utep Student Publications

The Prospector

Headline: Wellness Issue

The Beat: April 2013, Centracare Health

The Beat

• "April is a special time for CentraCare Health"
• Spring into good health at Women’s Health 101
• Organ donation saves lives
• CentraNet offers a look at patient survey results
• It’s official
• New joint replacement program offered
• Congratulations to Dr. Leither!
• Diabetes Center education expands
• Recognizing quality work in Sauk Centre
• St. Cloud Hospital, Melrose honored for EMR achievement
• Roadwork near Health Plaza expected to begin soon
• More road construction
• Administrative Support building has new tenants
• Survey gathers community health snapshot
• Collaborating with the community
• CentraCare wins United Way award
• St. Cloud Hospital designated for quality, efficiency

Prospectus, April 1, 2013, Jojo Rhinehart, Ernie Springer, Ted Sutterlund, Craig Towsley, Spencer Brown, Gerardo Jimenez, Shane Rogers, Mark Roughton, Mace Mackiewicz, Alex Wallner

Prospectus 2013

DRUG TESITNG REQUIRED FOR ADMISSION; Confusion and mayhem ensues at smoker protest; Student Servies Center moving to Mahomet due to student demand; Parkland President resigns; Prospectus editor to take over; Cobra loose on Parkland Campus; Food Network to take over Parkland food service; Cobras to become Fighting River Otters; Snowboarding team wins National Championship; Parkland coach receives dream opportunity; 88.7 WPCD FM moves to all Nickelback format

Measuring News Media Literacy: How Knowledge And Motivations Combine To Create News-Literate Teens, Stephanie Craft, Adam Maksl, Seth Ashley

Communication Faculty Publications and Presentations

Developing ways to improve young people’s news media literacy has been the focus of much recent attention among scholars, educators, and news professionals. Common definitions and approaches, however, have been scarce, making it difficult to compare and analyze curriculum effectiveness and research results. This project sought to create a measure of news media literacy that can be used to further our understanding of what constitutes news media literacy and to help validate and improve education and training.

Prescribed Reading: March 2013, Centracare Clinic

Prescribed Reading

• Health Care Matters: Caring for others from a different background
• Engage every patient: One touchpoint at a time
• Recognizing quality work at CentraCare
• Welcome to these new employees
• Employee recognition for years of service
• Employees receive L.I.F.E. Program discount
• Cultural competency - CME for providers
• Communication for Diverse Populations
• Spring into good health!
• Expanding our diabetes education reach
• Important reminders for employees
• Did you experience a life-changing event?
• Medical plan network discount changes
• New name, new location, same great people
• Collaborating with the community
• More books for the kids!
• MyChart expands to hospital, ER patients
• Pelzel achieves certification
• Drive-through colon …

Spartan Daily March 12, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 24

The Beacon - Vol 11 No. 8 - March 8, 2013, Merrimack College

The Beacon

The Beacon - the student newspaper of Merrimack College. Volume 11, Number 8 - March 8, 2013. 12 pages

Sole4souls/Running Warehouse: An Application Of Communication Principles In Non Profit Event Planning, Tiffany Gummow

Communication Studies

This paper examines persuasion and it's effectiveness on donation events. It also discusses the different types of communication styles, the theory of reciprocation, some accommodation, and rapport. The paper focuses primarily on non-profit donation events and how to reach certain target audiences.

Misconceptions In Agriculture: The Role Of Public Relations To Communicate With And Educate The Public, Kimberly Taylor

Journalism

The following study aims to investigate the misconceptions in agricultural communications, why they exist, and what communicators can be doing to further the development, management and assessment of agricultural communication messaging. Agricultural issues are a source of media attention, from policy changes like Proposition 2 or Proposition 37 in California, to commercials such as the Dodge RAM Super Bowl spot in 2013. By studying what professionals are currently doing in the fields of public relations, marketing, and agricultural communications to reach and educate the consumers, it becomes clear the strategies that should be taken when presenting key messaging. This study …

Spartan Daily February 26, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 17

The Prospector, February 26, 2013, Utep Student Publications

The Prospector

Headline: Fashion Issue

Spartan Daily February 19, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 13

Spartan Daily February 18, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 12

Spartan Daily February 13, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 140, Issue 10

The Beacon - Vol 11 No. 6 - February 8, 2013, Merrimack College

The Beacon

The Beacon - the student newspaper of Merrimack College. Volume 11, Number 6 - February 8, 2013. 12 pages

Ua12/2/1 College Heights Herald, Vol. 88, No. 27, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Harrison, Taylor. Plans for New Honors College & International Center Begin
• Williams, Joanna. WKU Goes to Washington DC – Barack Obama, Presidents
• Anderson, Anna. WKU Students Open Dialogue About Suicide, Depression – Elyssa Carmony
• Koch, Cameron. Our Brother’s Keeper: Seeking Help the First Step in Suicide Prevention
• Vogt, Darren. Editorial Cartoon Bobby Petrino Spanish Drama
• Bobby Petrino’s Past Is Shaky, But WKU’s Future Isn’t – Football
• Spees, Monica. Your Mission If You Choose to Accept It – College Heights Herald
• People Poll: Did You Agree with the Bobby Petrino …

East Bay Coalition For The Homeless: Branding Study And Marketing Strategy, Michele Abramowitz, Leah Barwise, Marissa Berardi, Alyssa Brangi, Megan Breault, Matthew Connolly, Daniel Czasonis, Lauren Dranoff, Hillary Dutton, Victoria Fernandez, Ross Fitzgerald, Matthew Grossbard, Holly Hancock, Anker Johansen, Karlene Kiskinis, Erynne Landry, Amanda Lingg, Christopher O'Keefe, Shane Parcel, Lisa Reddy, Matthew Silva, Anthony Summa, Kathleen Micken, Kelsey Alexander, Morgan Barresse, Jacqueline Bole, Cindy Brenner, Phuong Ha Bui, Samantha Cloutier, Christine Couto, Kaitlyn Lauer, Christina Micela, David Milano, Kyle Palmer, Rebecca Quigley, Alexa Roberto, Gabriela Sanchez-Vega, Margaret Sullivan, Laura Walter, Courtney Way, Alan Williams, Cody Young, Alan Cutting, Arnold Robinson

Business

There are a number of potential positioning strategies. The two which make the most sense for the EBCH are to “position the EBCH away from others in the category” and to “position the EBCH as unique.” These strategies have the advantage of setting the EBCH apart from the other organizations that address homelessness. Occupying its own “position” in the minds of potential and current donors is not only an effective communications/marketing strategy but also a less costly one because it avoids head-to-head competition and comparisons.

Annual Report: 2013, Centracare Health

Annual Report

• Year end fiscal statistics
• Various stories of how CentraCare benefited the community
• Financial information regarding CentraCare Health Foundation
• List of donors

Volunteer Yearbook 2013, Centracare Health

Volunteer Yearbook

• Volunteer Awards pg. 4
• Profile and Summary Fiscal Year 2013 pg. 5
• Areas of Service pg. 6-11
• Highlights 2012-2013 pg. 12-13
• Summary of Operations St. Cloud Hospital Auxiliary pg. 14
• Projects Funded 2012-2013 pg. 15
• Ways to Give pg. 16
• Shop for a Cause pg. 17
• Featured Projects pg. 17-19
• Volunteer Snapshots pg. 20-21
• Milestones of Service pg. 22-24
• Volunteer Supervisors Fiscal Year 2013 pg. 25

Echo, Winter/Spring 2013, Columbia College Chicago

Echo

Student-produced magazine formerly published as Chicago Arts and Communication, changed to Echo magazine in 1997. Cover Articles: Up close and fursonal: inside the furry fandom; Back on the bike: from critical condition to Critical Mass; Talkin' trash: a day on the garbage circuit; Living canvases: tales of the tattoo trade; Preserving the page: Chicago's love affair with print. 80 pages.

Genetically Modified Food In The Us And The Uk: Proponents, Dissenters And Media Coverage, Tess Ann Doezema

Electronic Theses and Dissertations

This research is a qualitative study examining the communication surrounding the issue of genetically modified food in the UK and the UK from October, 2011 through September, 2012. Material from biotechnology industry organizations, industry-funded non-profits, groups campaigning against the continued use of the technology, and mainstream media coverage of the issue in both countries during this time was examined using thematic analysis. The issue is analyzed through the lenses of Herman and Chomsky's propaganda model, agenda building and framing theory. The research finds support for agenda building as well as a modernized understanding of the propaganda model, which the researcher …

Ua3/9/2 Subject File - Instruments Of American Excellence Collection, Wku President's Office - Ransdell

WKU Administration Documents

Correspondence regarding the Instruments of American Excellence Collection and exhibit.