Digital Commons Network^™

Health Media Literacy: Developing A Training Course For Health Professionals, Cara Scanze

Communication & Leadership Dissertations and Theses

Media has clear impacts on children and teens’ health behaviors and choices. It is imperative that youth become critical media users in order to understand how media can impact their health and to challenge influential media messages. Media literacy education is a viable option for teaching youth how to become savvy media users and media creators. Though elements of media literacy education have been incorporated into some classroom curricula, public health professionals can also serve as youth educators on media literacy. To fill this opportunity in media literacy education, a training course was developed for public health practitioners, other health …

Expressed Best Communication Practices At Television Station X, James Keith

Communication & Leadership Dissertations and Theses

American news organizations are evolving as new technologies emerge and alter the way information is reported. The same electronic tools that help connect television news providers with their audiences are being utilized internally between managers and employees. Using an electronic survey, face-to-face interviews, and ethnographic based observations, this study set out to determine best perceived communication practices in a television news environment. The research subjects were all employees at one San Antonio television station that for the sake of anonymity is referred to as Station X. Participants were asked their preferred means of communication for resolving conflict or addressing issues …

Echo, Winter/Spring 2014, Columbia College Chicago

Echo

Student-produced magazine formerly published as Chicago Arts and Communication, changed to Echo magazine in 1997. Cover Articles: Puff puff passed: patients won the fight for pot - what's next?; Classy porn: inside the pinup revival; Jammin' jesters: Wedding Banned's peculiar appeal; Generation Q: are you having a Quarter Life Crisis?; Love, virtually: anonymous admireres, rebooting online dating, serendipity in the city. 80 pages.

Immigration, Diversity, And Broadcasting In The United States 1990—2001, Vibert C. Cambridge

Ohio University Press Open Access Books

The last decade of the twentieth century brought a maturing of the new racial and ethnic communities in the United States and the emergence of diversity and multiculturalism as dominant fields of discourse in legal, educational, and cultural contexts. Immigration, Diversity, and Broadcasting in the United States, 1990—2001 is a contribution to our understanding of the web of relationships that existed at the intersection of immigration, race, ethnicity, and broadcasting in America during this period.

Professor Vibert C. Cambridge investigates and questions how broadcasting in the United States responded to the changing racial and ethnic composition of the society. What …

Psychographic Characteristics And Health Behaviors In Young Adults, Jose Alonso Cabriales

Open Access Theses & Dissertations

Tobacco use remains the leading cause of preventable death in the U.S. Non trivial smoking rates are observed among young adults and Hispanics, particularly as light and intermittent smoking is on the rise. Additionally, the assessment of other health behaviors including alcohol use, physical activity, and dietary practices seems warranted in young adults. The primary aim of this study was to identify clusters of individuals based on psychographics (e.g., lifestyle, preferences, personality characteristics), and their relation to tobacco use within a primarily Hispanic young adult border sample. Secondary aims were the assessment of group differences with respect to alcohol use, …

Message Matters: Application Of The Theory Of Planned Behavior To Increase Household Hazardous Waste Program Participation, Amy Dyer Cabaniss

Antioch University Dissertations & Theses

Removing household hazardous waste (HHW) from the municipal solid waste stream is important to protect health, safety and the environment. Communities across the U.S. separate HHW from regular trash for disposal with hazardous waste, however nationally, participation rates are low with only five to ten percent of households estimated to participate in any given collection. This two-part study used the Theory of Planned Behavior (TPB) to understand individuals’ beliefs and attitudes toward HHW collections, and to develop a print message intervention to increase participation. In Study 1, respondents (N = 983) completed a survey administered to homeowners in the Connecticut …

The Identity Of The Heart Patient In The Context Of The Gift Economy: Heartnet And Media Framing, Lynsey Uridge

Theses: Doctorates and Masters

This health communication research examines the identity levels of the heart patient on a therapeutic website HeartNET through an empirical investigation of site interactions as manifestations of a gift economy. The thesis also explores the media’s representation of heart health in both television and print.

This research utilised a longitudinal qualitative ethnographic and netnographic approach involving twenty-six participants who completed two in-depth interviews. The first one-on-one interview occurred during the early stages of the participants’ heart journey, explored their heart story and use of interactive technology for heart health support. The second interview occurred six to twelve months later, and …

How Corporations Manage Industry And Consumer Expectations Via The Csr Report, Sarah Bonewits Feldner, Kati Tusinski Berg

College of Communication Faculty Research and Publications

With increased stakeholder scrutiny, it is increasingly salient to consider how corporations make the case that their CSR activities are sufficient, appropriate, and successful. The CSR report is the vehicle by which organizations communicate the breadth of activities they engage in to make a difference in society. Using rhetorical analysis and surveys, we argue that the CSR report functions as a means by which corporations manage stakeholder expectations and seek to legitimate corporate behaviors. Our findings indicate that most reports are structured based on external guidelines but include the use of classic rhetorical strategies of ethos, pathos, and logos to …

A Content Analysis Of Advertisements In The Fra And Craftsman Magazines, 1908-1916, Kathryn Runyan

Theses

The present study used content analysis to examine advertisements appearing in Elbert Hubbard's The Fra and Gustav Stickley's The Craftsman magazines from 1908 through 1916. A total of 599 ads were analyzed to determine what type of advertisements dominated this period and to discover differences in the persuasive and informative appeals used by two creative forces in American business at the beginning of the 20th century, Elbert Hubbard and Gustav Stickley. The purpose of this study is to understand the advertising strategies appearing in The Craftsman and The Fra magazines.

Social Marketing And California High-Speed Rail: A Framework For Behavioral Change Towards Sustainability, Spenser Dill

Master's Projects and Capstones

In this analytical paper, I advocate for the use of social marketing techniques in a campaign targeted towards Central Valley communities with the primary objective of reducing this population’s opposition to the state’s High-Speed Rail project. A secondary objective is to use this strategy to promote positive attitudes towards sustainable practices in general. The goal is to stimulate a change in regional culture, which will support the behavioral changes needed to protect California’s natural resources and reduce our state’s contribution to climate change. I argue: 1) creating a sustainable transit infrastructure with high-speed rail as its centerpiece will reduce harmful …

The Antelope, University Of Nebraska At Kearney

The Antelope

No abstract provided.

Internal Funding Newsletter, Academic Year 2012-2013, Uno Office Of Research And Creative Activity

Internal Funding Newsletters

This newsletter features: a letter from Scott Snyder, Associate Vice Chancellor and Chief Research Officer, Office of Research and Creative Activity; Faculty Research Corner: Meet Dr. Alan Kolok, Biology; Award for Distinguished Research or Creative Activity 2013 Winner: Anna Monardo, Writer's Workshop; Graduate Research Corner: Taking Aim at Terrorism; Undergraduate Research Corner: Creative Solutions; 2012-2013 Internal Funding Awardees: Faculty Awards and Student Awards; and Internal Funding Opportunities and Summary.

Social Media Marketing: A Best Practices Analysis Of Selected Destination Magazines, Claire Hird

Recreation, Parks, and Tourism Administration

Social media is rapidly becoming one of the most efficient, wide-reaching and successful forms of marketing used by organizations all over the world. Destination magazines, for example, offer a wide variety of services and products, and one of the most effective ways to reach loyal customers as well as potential customers is through social media outlets. The purpose of this study was to determine the best practices of social media marketing techniques amongst Sunset Magazine, Travel + Leisure Magazine, and Coastal Living Magazine. The instrument used was a checklist and matrix that were developed to analyze the most effective use …

Access Magazine, December 2013, San Jose State University, School Of Journalism And Mass Communications

Access Magazine

No abstract provided.

Spartan Daily, November 21, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 37

Columbia Chronicle (11/18/2013), Columbia College Chicago

Columbia Chronicle

Student newspaper from November 18, 2013 entitled The Columbia Chronicle. This issue is 44 pages and is listed as Volume 49, Number 12. Cover story: "Sprucing up Sue: Feather-dusting famous fossils" Editor-in-Chief: Lindsey Woods

The Prospector, November 12, 2013, Utep Student Publications

The Prospector

Headline: We Haven't Forgotten About You: Three Wars, One Story

Spartan Daily, November 7, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 31

Developing Paradise: Tourism, The Local Community, And Nature In Las Terrenas, Dominican Republic, John Ripton Ph.D.

Journal of International and Global Studies

Las Terrenas, a town in the Samanà province of the Dominican Republic, has experienced phenomenal growth of its tourist industry. Electricity only arrived in Las Terrenas in the late 1990s, yet today, more than 70 hotels and other establishments offer thousands of rooms in tourist accommodations. In little more than two decades, the population of Las Terrenas has mushroomed from a few hundred to nearly 20,000. While the forces of commercial development integrate Las Terrenas into the global economy, its municipal infrastructure simply has not kept pace. The national government finances the construction of roads and other projects to promote …

Spartan Daily, October 31, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 28

The Cowl - V.78 - N.8 - Oct 31, 2013

The Cowl

The Cowl - student newspaper of Providence College. Vol 78 - No. 8 - October 31, 2013. 24 pages.

The Cowl - V.78 - N.7 - Oct 24, 2013

The Cowl

The Cowl - student newspaper of Providence College. Vol 78 - No. 7 - October 24, 2013. 24 pages.

"Nobody Wants To Eat Them Alive:” Ethical Dilemmas And Dual Media Narratives On Domestic Rabbits As Pets And Commodity, Gayane F. Torosyan, Brian Lowe

Proceedings of the New York State Communication Association

Using semiotic analysis, this study explores changes occurring in the societal perception of rabbits as farm animals as juxtaposed to their increasing popularity as domestic companions. This study is based on a preliminary hypothesis that rabbits are increasingly perceived and portrayed in media as domestic companion animals similar to cats and guinea pigs, which challenges a parallel narrative that views rabbits as commodities for their meat and fur. Operating within a theoretical framework that considers news media as both socially constructed reality and recorded history, the study examines the dynamics of change in numbers of coded news narratives drawn as …

Spartan Daily, October 17, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 22

The Beacon - Vol 12 No. 2 - October 11, 2013, Merrimack College

The Beacon

The Beacon - the student newspaper of Merrimack College. Volume 12, Number 2 - October 11, 2013. 12 pages

The Cowl - V.78 - N.5 - Oct 3, 2013

The Cowl

The Cowl - student newspaper of Providence College. Volume 78 - No. 5 - October 3, 2013. 24 pages.

Prospectus, October 2, 2013, Sam Putera, Jojo Rhinehart, Ted Sutterlund, Alex Wallner, Mace Mackiewicz

Prospectus 2013

PYGMALION MUSIC FESTIVAL 2013; Pygmalion 2013 highlights; Quick breakfasts to fuel your day; Not another temper tantrum; Overpopulation: Why ingenuity alone won't save us; Festival coverage continued; Cobra softball begins fall season; Pygmalion debuts Lit and Made Fests

The Antelope, University Of Nebraska At Kearney

The Antelope

No abstract provided.

Spartan Daily, October 1, 2013, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 141, Issue 14

Assessing The Preparedness Of The Veterinary Profession To Communicate With Limited English Proficient Spanish-Speaking Pet Owners, Ruth Ellen Landau

Open Access Dissertations

The purpose of the present study was to assess the preparedness of the veterinary profession to communicate with limited English proficient Spanish-speaking pet owners (LEP SSPOs). Results of surveys with 393 Latino pet owners, 383 small animal veterinarians and staff, and over 2000 veterinary students indicate that interaction between veterinary professionals and LEP SSPOs is not a rare occurrence: Veterinarians in states with large established or fast-growing Latino communities are seeing LEP SSPOs and their pets on a regular basis: 89% of veterinarians have LEP Spanish-speaking clients, over half of these practitioners are seeing LEP SSPOs weekly, and over half …