Digital Commons Network^™

Mismatched Music And Meams: Short-Form Social Media Videos And Social Attitude Messaging, Kaitlyn M. Serafin

USF Tampa Graduate Theses and Dissertations

“If the formative power in the media are the media themselves, that raises a host of large matters” (McLuhan, 1964, p. 10). Famed communications theorist Marshall McLuhan stated this all the way back in the 60s to explain how technology can act as a formative force in the messaging of media. This is because the medium in which they communicate the messaging can act as its own force, shaping the message like clay. The dominant media at the time of this theory was television; however, in the past decade social media and short-form social media videos have become dominant forms …

Is There No Such Thing As Bad Pr? A Case Study Analysis Of Influencer Pseudo-Events, Authentic Crises, And Crises As Opportunity, And Paracrisis, Sofia Aparicio-Gallagher

USF Tampa Graduate Theses and Dissertations

There's no such thing as bad PR, and any publicity is good publicity are phrases coined by 19th-century P.T. Barnum, a showman and businessman known for his circus hoaxes (Hiergesell, 2025). The idea implies that all media attention, whether negative or positive, is beneficial to the organization or individual. The purpose of this study is to evaluate three brands; Tarte, Poppi, and Shein during a brand event to determine whether it was a pseudo-event created to gain awareness, or a genuine, unplanned crisis. Another purpose of the study was to determine if the event was used as an opportunity for …

A Look At The Potential Impacts Of Priming Thoughts Through The Show Family Guy, Thomas Wiskoff

USF Tampa Graduate Theses and Dissertations

This study examined whether brief exposure to a death-themed episode of the adult animated show Family Guy could prime viewers to adopt less serious attitudes toward death and dying. Drawing primarily from priming theory, with supporting insights from cultivation and framing theories, the research focused on the show's unique use of magical realism and irreverent humor, particularly the personification of Death as the sarcastic Grim Reaper, to explore potential shifts in death-related attitudes. Participants (N = 100) were randomly assigned to view one of two clips from Family Guy Season 2, Episode 6 ("Death is a Bitch") with one clip …

Framing Power: The “Deep State” In Georgian Populist And Conspiratorial Rhetoric Introduction, Salome Tsetskhladze

USF Tampa Graduate Theses and Dissertations

This thesis investigates how the concept of the “deep state” is used in contemporary Georgian political communication. The term traditionally refers to hidden networks of power that function within state institutions. However, in Georgia, it has become a political narrative that interprets international criticism, delegitimizes domestic opposition, and derails political accountability. The study analyzes how this concept is constructed and mobilized in the political discourse.

The research employs a qualitative inductive-deductive thematic analysis. It examines 125 statements made by Georgian public officials between August 2024 and February 2025 referring to the “deep state.” The analysis integrates framing theory, populist communication …

From Texas To Tehran: A Multilingual, Irgc-Affiliated Influence Operation On X, Instagram, And Bluesky, Ella Murray, Darren Linvill

Media Forensics Hub Reports

We disclose and analyze a new network of at least 62 accounts affiliated with Iran’s Islamic Revolu- tionary Guard Corps (IRGC). These accounts can be broadly collected into two groups, one set operat- ed in Spanish pretending to be located in the Americas and one set operated in English pretending to be in the British Isles. Among the first set are accounts claiming to be in Texas, California, Venezuela, and Chile, while the second set of accounts claim to be from Scotland, England, and Ireland. All these accounts systematically amplify politically divisive content and disinformation aligned with IRGC nar- ratives, …

Lindenwood Digest, March 11, 2026, Lindenwood University

Lindenwood Digest

• Key Events: The "Rise and Run: Running for School Board-Lunch and Learn" on March 19 features a panel on public service governance; the "Annual Assessment and Planning Summit" will recognize faculty and staff for excellence in data-informed strategies and assessment innovation. 

• Primary Figures: Panelists Karen Bernstein (University City), Jamal Bailey (Ferguson-Florissant), and Sarah Oekle (Francis Howell) will be moderated by former State Senator Jill Schupp; Athletic Coordinator Griffin Manning is recognized for supporting student-athlete travel to beach volleyball. 

• Date/Location: Events are scheduled between March 11 and April 3, 2026, primarily occurring at the Spellmann Center AB Leadership …

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Building Trust And Credibility In Business-To-Business Relationships: The Role Of Content Marketing Formats, Janice A. Yates

USF Tampa Graduate Theses and Dissertations

The increasing reliance on digital channels in business-to-business (B2B) purchasing has elevated content marketing as a central mechanism for building vendor relationships and influencing buyer behavior. Grounded in Relationship Management Theory, this study examines how informational quality and interactive engagement in B2B content marketing contribute to relational outcomes—trust and credibility—and subsequent purchase intent.A quantitative survey was administered to B2B professionals to assess perceptions of common content marketing formats and their influence on vendor evaluation and purchasing decisions. A total of 76 responses were collected, with 63 usable cases retained after data screening. Established multi-item scales were used to measure informational …

They Find A Way: The Transnational Practices And Experiences Of Diaspora Conflict Journalists, Grace E. Smith

USF Tampa Graduate Theses and Dissertations

As global tensions continue to rise, media landscapes are changing. Diaspora communities play an integral role in this shift, as they search for verifiable news with a global perspective to keep them informed on crises in their home countries. In order to keep their communities informed, diaspora journalists step up to localize coverage, creating transnational networks to bridge home and host countries. They often work through intense situations, sacrificing normalcy for information. Building on the framework from Ogunyemi’s (2018) diasporic media observations, Fraser’s (1992) counterpublics theory, and D.K. Thussu’s (2006) contra-flow in global media theory, this study explores how diaspora …

Do We Think Globally? A New Journal, 75 Years In The Making, Nicholas David Bowman

Media Studies - All Scholarship

In an editorial ending their tenure as editor of Critical Studies in Media Communication, Steiner (2007) warned of the scourge of journal proliferation, invoking a concern that increasingly, these new journals mostly benefit individual careers and publishing house profits. Meanwhile the “just-planted crop [of manuscripts] is generally bringing diminishing returns to the field” (p. 384) because we are publishing far more than we can read, evaluate, ­integrate, and engage. Steiner is hardly alone in her critique. Others call out the invisible labor of editorial stewardship, showing for example how inefficient systems not only exploit scholars (Chalmers & Solomon, …

Framing The Pressure: Mental Health Representation In Olympic Athletes Through The Weight Of Gold, Daniel B. Gearin

USF Tampa Graduate Theses and Dissertations

This study examines how the HBO documentary The Weight of Gold constructs meaning around athlete mental health through narrative and visual framing. Grounded in framing theory, the purpose of this research is to identify the key themes presented in the film and analyze how cinematic techniques shape audience understanding of mental health in Olympic athletes. The rationale for this study stems from a gap in existing research, as most scholarship focuses on psychological outcomes rather than how media representations construct those meanings. Using a qualitative approach, the study applies thematic analysis to 17 scenes of the documentary, supported by a …

Fire And Ice: Partisan Media Coverage Of 2025 Ice Mass Deportations, Rachael A. Lawrence

USF Tampa Graduate Theses and Dissertations

This study examines how partisan media outlets strategically frame U.S. Immigration and Customs Enforcement (ICE), revealing how the same events are portrayed as fundamentally different depending on the outlet’s ideological position. Using Entman’s framing theory and qualitative frame analysis, this research analyzed 150 digital news articles from conservative-leaning (e.g., Fox News & New York Post), liberal-leaning (e.g., CNN & Associated Press) and neutral (e.g., The Hill & Newsweek) outlets over a six-month period following President Trump’s executive order expanding ICE’s operational scope.

The analysis reveals sharp partisan divides and highlights the prominence of media bias. Conservative outlets emphasized security frames …

Understanding How Single Mothers In Southwest Nigeria Navigate Mental Health Challenges And Financial Hardships: A Culture-Centered Approach, Zulykha B. Akinjobi

USF Tampa Graduate Theses and Dissertations

Single motherhood is a growing yet stigmatized family structure in Southwest Nigeria, where patriarchal norms, cultural expectations, and structural inequalities converge to produce unique mental health and financial challenges for women. This qualitative study examines how single mothers in Southwest Nigeria navigate mental health challenges and financial hardships through the lens of the Culture-Centered Approach (CCA). Drawing on in-depth semi-structured interviews with 20 single mothers residing in the Yoruba-speaking region of Southwest Nigeria, this study foregrounds locally situated narratives to understand how these women construct and reconstruct meanings of single motherhood within their cultural and structural contexts. Findings reveal that …

More Than A Game: The Training And Trials Of Esports Athletes, Rene P. Estala, The Rattler

The Rattler

Vol. 114 Iss. 1, Sports

Life In The Fast Lane: Rising Racer Jake Bonilla And Formula1, Rene P. Estala, The Rattler

The Rattler

Vol. 114 Iss. 1, Sports

San Antonio’S Free Art Studio, Creators Perspective, Isabella Pizzerrato, The Rattler

The Rattler

Vol. 114 Iss. 1, Arts & Culture

Overconsumption In The Music Industry, More Variants?, Isabella Pizzerrato, The Rattler

The Rattler

Vol. 114 Iss. 1, Arts & Culture

The Rattler (Volume 114, Issue 1), Rosa M. Deyo, The Rattler

The Rattler

The Rattler

Lindenwood Digest, March 4, 2026, Lindenwood University

Lindenwood Digest

• Primary Figures: Jen Shepard, Christy Weber, Mike Tiffany, Jen Fraser, Joey Jackson, Jessica Loyd, and Woody Ellis. 

• Key Events: Campus Operations sponsors a document shredding event on March 12; Lindenwood hosted the Region 6 Science Olympiad on February 7 and 21; Men’s Basketball plays Little Rock in the OVC Tournament on March 4; Women’s Basketball secured a share of the regular season OVC championship; Men’s hockey competes in the inaugural United Collegiate Hockey Cup starting March 5. 

• Date/Location: Events occurred between February 7, 2026, and March 12, 2026, at Lindenwood University, Centene Community Ice Center, and Evansville, …

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Political Mediatization In The Digital Era: The Case Of Walhi West Sumatera’S Environmental Advocacy, Muhammad Thaufan Arifuddin, Ernita Arif, Yuliandre Darwis, Rinaldi Rinaldi, Muhammad Al-Amin Dalmenda

JURNAL KOMUNIKASI INDONESIA

This article examines how political mediatization operates at the local level through environmental civil society activism in post-authoritarian Indonesia. Focusing on the West Sumatra chapter of the Indonesia Forum for Environment (WALHI) as a critical case, the study argues that media logic is not merely imposed by political elites or mainstream media, but is strategically appropriated by local civil society organizations to contest oligarchic power, shape public agendas, and sustain democratic engagement at the subnational level. Using a qualitative case study approach, data were collected through participant observation, in-depth interviews with environmental activists and youth organizers, and an analysis of …

Leveraging Csr To Buffer Brand Challenges During Crises: A Saudi Arabian Perspective, Nouf Alrayes, Abdullah Alhidari

Journal of Marketing and Consumer Behaviour in Emerging Markets

Crises, such as economic downturns or global health pandemics, pose significant business challenges. Engaging in CSR initiatives that contribute to societal well-being can help mitigate the negative consequences of crises, reinforce customer gratitude, and minimize corporate hypocrisy. CSR is critical in shaping a company’s accountability and ethical responsibilities. Consequently, there is an opportunity for the firm to see the role of CSR and how it affects customers’ responses and attitudes during any difficult situation. Drawing upon attribution theory and the customer gratitude reciprocity cycle, a conceptual framework was developed to test the impact of CSR on the variables: corporate hypocrisy, …

Digital Print Ordering System For Ugs, Han Nguyen

Graphic Communication

This project redesigns the UGS digital storefront to make ordering custom prints clearer and less confusing for students. Research showed that many delays happen because users submit incorrect files, such as wrong formats, low-resolution images, or missing fonts. To address this, I created an interactive prototype that guides users step-by-step through the ordering process and includes a built-in file checklist with simple export instructions. Instead of relying on a separate PDF guide, the new system supports users directly within the workflow, helping reduce errors and making the process smoother for both customers and UGS staffs.

Warrior Bot, Relational Bot, Blameworthy Bot: How A Student Design Team Anthropomorphize Their Combat Robot Creations, Daniel Burton Shank, Frederick F. Sunkpal, Nova Lee Young, Karli Hoerstkamp, David Wright, Merilee A. Krueger, Carleigh J. Davis

Psychological Science Faculty Research & Creative Works

How do robot designers anthropomorphize their own creations? Because robot designers have the ability to alter the robot, identify as its creator, and understand their robot's internal makeup, their process of anthropomorphism and its outcomes may be different from that of the typical robot user. We investigate this research question in the domain of combat robots, where anthropomorphism is critical to decision-making, communication, and trust in high-stakes, high-emotion combat situations faced by robot-soldier teams. We conducted an in-depth case study of a university's student-led Combat Robotics Design Team over the design, construction, testing, and competition phases for their competitive combat …

In What Style Shall I Confront Them? The Role Of Social Relationships In Social Correction Of Misinformation Among The Uk And Arab Social Media Users, Muaadh Noman, Mohamed B. Almourad, Ala Yankouskaya, Firoj Alam, Raian Ali

All Works

This study investigates how social factors influence the likelihood of employing direct or indirect communication styles when correcting misinformation on social media in two different cultural contexts, the United Kingdom (UK) and the Arab Gulf Cooperation Council (GCC) countries. We conducted an online survey, supported by vignettes, that involved 686 participants, 367 from the UK and 319 from the Arab GCC countries. Participants were presented with a misinformation scenario and asked about their likelihood of using direct or indirect communication styles to correct their acquaintances. The survey captured variations in gender similarity (same vs. different gender), social status (lower vs. …

The Moderating Effects Of Executive Functions: A Multi-Level Analysis Of Daily Stress And Problematic Social Media Use, Wee Qin Ng, Hwajin Yang

Research Collection School of Social Sciences

Mixed findings on the relationship between daily stress and social media use suggest the presence of moderators that buffer this link. Previous longitudinal studies, with assessment intervals from 1 month to 1 year, may not accurately capture daily fluctuations in stress and social media use. To address this gap, we conducted a fine-grained, temporally sensitive 7-day daily-diary longitudinal study investigating the dynamic within-person and between-person associations between daily stress, problematic social media use, and objective screen time. Using a theory-driven approach, we examined whether executive functions (EF)—a set of cognitive processes crucial for goal-directed behaviors—moderate the link between daily stress …

Exploring The Mental Health Impacts Of Dating Experiences For Racial And Ethnic Minorities At A Predominantly White Institution, Maya Sánchez, Mylina Garza, Emma Chung

Communication Studies

The present study examined the mental health implications of racial and ethnic minorities’ dating experiences at a Predominantly White Institution (PWI). The authors conducted retrospective interviews with 20 minority-identifying college students that attend California Polytechnic State University, San Luis Obispo. Three primary themes emerged from the conducted research. 1) Feeling excluded from racialized beauty standards threatens self-worth, 2) struggling to find romantic belonging limits emotional safety in relationships and navigating cultural differences in dating produces identity hyperawareness. This study also offers interesting theoretical and practical implications. Theoretically, findings display the communication maintenance of identity to how romantic involvement impacts …

The Guardian The Month Of March 2026, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of March 2026. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Creating A News Literate Journalism: A Metacognitive Model For Journalism Practice, Patrick R. Johnson

College of Communication Faculty Research and Publications

This article introduces News Literate Journalism, a metacognitive approach that redefines news literacy as a professional competency. Drawing on interviews with 30 journalists and grounded in news literacy and educational psychology, I argue that ethical, adaptive journalism relies on reflection, regulation and critical reasoning. These behaviors, though embedded in journalistic routines, are often overlooked. The approach presents a new framework for journalism education and practice, one that promotes transparency, fosters trust and supports democratic resilience.

Reliving 10 Years Old: Descriptive Insights Into Retro Gaming, Nick Ballou, Nick Bowman, T. Hakman, Andrew Przybylski

Media Studies - All Scholarship

As video games and players age, some are drawn to retro titles, operationalized here as games from the 1970s–early 2000s. This trend has sparked growing interest among researchers and the games industry in areas such as consumer behavior, nostalgia, and well-being. However, little is known about naturalistic retro gaming—who plays them, and what time periods players revisit. We analyze 1,099 players’ logged session histories on Nintendo Switch classic consoles (e.g., Nintendo Entertainment System, Nintendo 64), totaling 13,000 hr. We find that retro gaming increases with age until around 40; that people tend to revisit consoles popular when they were 5–13 …

User Experience (Ux) Meets Bureaucracy: Lessons From A Government Intranet Prototype, Scott Pelham, Jo Jung, Christopher Kueh

Research outputs 2022 to 2026

Implementing user experience (UX) methodologies within government settings is both possible and powerful – but fraught with systemic and cultural complexities. This report presents insights from the redesign of a government intranet for a prominent Australian emergency services organisation, using a human-centred design approach grounded in the Double Diamond framework. The research reveals a series of challenges: bureaucracy, opinion bias, overwhelming content volume with minimal organisational value, a governance paradox where design rules are desired but selectively applied, a disconnect in engagement from key stakeholders, and the impact of a design by committee approach. While these challenges were significant, they …

Using The Misinformation Exposure-Trust Framework For Audience Segmentation: Predicting Covid-19 Vaccine Hesitancy Among U.S., Jing Zeng, Jinxu Li, Nan Yu, Xi Cui, Anli Xiao Ph.D.

Faculty Publications

This study examines whether individuals’ exposure to and trust in COVID-19 vaccine misinformation can be used to segment audiences and explain variations in vaccine hesitancy and health beliefs. Using k-means clustering, a survey of 819 U.S. college students (March–May 2021) identifies four subgroups based on combinations of high or low misinformation exposure and trust: misinformation-shielded (low exposure, low trust), misinformation-vulnerable (low exposure, high trust), misinformation-resistant (high exposure, low trust), and misinformation-accepting (high exposure, high trust). These subgroups differ significantly in political ideology, vaccine hesitancy, and health beliefs. The misinformation-shielded subgroup reports more liberal views, lower hesitancy, and higher perceived efficacy, …