Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- San Jose State University (4996)
- Wright State University (2528)
- University of Central Florida (2329)
- University of Memphis (2140)
- Western Kentucky University (2106)
-
- Columbia College Chicago (1170)
- Lindenwood University (1157)
- Parkland College (867)
- University of Nebraska - Lincoln (804)
- Providence College (760)
- Singapore Management University (652)
- Old Dominion University (525)
- University of Rhode Island (484)
- Chulalongkorn University (468)
- Marquette University (463)
- University of Texas at El Paso (462)
- Louisiana State University (455)
- Eastern Illinois University (442)
- Technological University Dublin (436)
- California Polytechnic State University, San Luis Obispo (416)
- Minnesota State University, Mankato (412)
- Universitas Indonesia (392)
- City University of New York (CUNY) (381)
- University of Nevada, Las Vegas (362)
- Purdue University (361)
- University of South Florida (353)
- Liberty University (343)
- University of Nebraska at Omaha (340)
- University of Arkansas, Fayetteville (338)
- Edith Cowan University (328)
- Keyword
-
- Spartan Daily (4724)
- Newspaper (4540)
- Student newspaper (2842)
- Syllabus, syllabi, journalism, communication, media, strategic media (2138)
- Student newspapers (2063)
-
- Western Kentucky University (1939)
- Wright State University (1732)
- Communication (1665)
- Student life (1324)
- Future (1272)
- Central Florida Future (1259)
- Social media (1158)
- Columbia Chronicle (911)
- Community college (865)
- Lindenwood University (806)
- Newsletter (783)
- Newspapers (698)
- Media (673)
- Athletics (WKU) (625)
- News (590)
- African Americans (580)
- Blacks (566)
- Journalism (511)
- Athletics (504)
- Sports (456)
- Social Media (444)
- Entertainment (402)
- Twitter (353)
- University of texas at el paso (344)
- Opinion (334)
- Publication Year
- Publication
-
- Spartan Daily (School of Journalism and Mass Communications) (4077)
- Journalism and Strategic Media Syllabi Archive (2139)
- WKU Administration Documents (1855)
- The Guardian Student Newspaper (1318)
- Central Florida Future (1259)
-
- Theses and Dissertations (873)
- Columbia Chronicle (842)
- The Cowl (750)
- Lindenwood Digest (594)
- Kno.e.sis Publications (540)
- Electronic Theses and Dissertations (506)
- Chulalongkorn University Theses and Dissertations (Chula ETD) (468)
- Masters Theses (391)
- College of Communication Faculty Research and Publications (374)
- The Prospector (346)
- Journal of Media Literacy Education (337)
- USF Tampa Graduate Theses and Dissertations (301)
- Research Collection School Of Computing and Information Systems (300)
- CLCWeb: Comparative Literature and Culture (276)
- Communication & Leadership Dissertations and Theses (249)
- Athletics Publications (232)
- LSU Master's Theses (232)
- JURNAL KOMUNIKASI INDONESIA (230)
- Graduate Theses and Dissertations (228)
- Communication Faculty Publications (227)
- The Antelope (227)
- Association for Communication Administration Bulletin (225)
- The Post Amerikan (1972-2004) (223)
- Honors Theses (209)
- Hollins Student Newspapers (204)
- Publication Type
Articles 511 - 540 of 41370
Full-Text Articles in Entire DC Network
Research Proposal: What Did We Lose When We Stayed Home? Digital Culture And The Erosion Of Social Interaction, Anzio Hall
Posters - 2026
Third spaces serve as casual social environments such as libraries and movie theaters acting as "anchors" for community and social connection. (Melissa et.,al 2024). Nonetheless with the rise of streaming services and personalized experiences, these spaces are increasingly disappearing from everyday life (Fowler, 2026; Van De Vijer, 2017). For Gen Z, a generation that had grown up with technology at their fingertips, raising questions about how they interacting with other and experience relationships (Fisu et al, 2024). This study aims to explore: How does Gen Z describe the experience of third spaces as they connect with others?
Next-Generation Democratic Cyber Statecraft - Balancing The Signal: Shutdown Shocks And Democratic Digital Governance, Scott M. Di Panni
Next-Generation Democratic Cyber Statecraft - Balancing The Signal: Shutdown Shocks And Democratic Digital Governance, Scott M. Di Panni
School of Public Policy Capstones
This paper develops Next-Generation Democratic Cyber Statecraft (NG-DCS), a unified strategic doctrine for democratic governments to contest the cognitive domain against authoritarian adversaries. Drawing on twenty-six years of cross-national panel data (1999–2024) spanning 213 countries, game-theoretic modeling, and qualitative case analysis, the paper establishes three interconnected empirical and theoretical foundations. First, cross-national OLS regression across 160+ countries demonstrates that regime type is the dominant structural determinant of internet freedom (R²=0.615, β=2.513, p< 0.001), explaining more than twice the variance attributable to per-capita wealth (R²=0.268). Democratic governance, not economic development, produces open digital environments. Second, a two-way fixed effects (TWFE) difference-in-differences study exploiting government-ordered internet shutdowns as discrete policy interventions finds that digital restrictions causally degrade V-Dem governance quality by 0.21–0.38 standard deviations (p< 0.001 across all specifications). Treatment effects are immediate (β=−0.302 at k=0) and persist through five post-treatment years (β=−0.246 at k=+5), indicating structural rather than transitory governance damage. Parallel trends validation (p=0.352) and Callaway–Sant’Anna heterogeneity-robust estimation (ATT=−0.230, SE=0.077) support causal identification. Instrumental variable triangulation (2SLS β=−0.949, p=0.005) confirms that simultaneity was attenuating, not inflating, the primary estimates. Third, formal game-theoretic analysis reveals that the current U.S.–adversary equilibrium is (Restrain, Escalate)—the risk-dominant but Pareto-inferior outcome of a Stag Hunt structure. China, Russia, North Korea, and Venezuela each occupy structurally distinct positions (Stackelberg commitment, asymmetric two-level, autarky, and reactive trigger, respectively), requiring differentiated doctrinal responses rather than a uniform strategic playbook. Generative AI and algorithmic governance are shown to accelerate cognitive vulnerability by collapsing influence operation costs and exploiting engagement-optimized platform architectures that systematically degrade deliberative capacity in democratic populations.
Staging Technological Change: Media Ecology, Cultural Memory, And Fantasy Theme Analysis In The Tesla Cybertruck Unveiling, John Rodgers
Staging Technological Change: Media Ecology, Cultural Memory, And Fantasy Theme Analysis In The Tesla Cybertruck Unveiling, John Rodgers
Communication Theses
This thesis examines contemporary product launches as communicative events, arguing that they help shape how technological change is publicly interpreted and remembered. Drawing on media ecology and cultural memory, and using Fantasy Theme Analysis as the primary method, the study analyzes Tesla’s 2019 Cybertruck unveiling as a case of symbolic meaning-making at the moment of introduction and in its immediate circulation. The analysis identifies four dominant fantasy themes that organize the launch’s symbolic world and cohere into a rhetorical vision presenting Tesla as a disruptive actor introducing a resilient technology for an already arriving future. It then traces how that …
Rvx In The Spotlight: Generating Awareness Growth For Belmont, Eloise G. Dornfeld, Lynda K. F. Clark, Kathryn E. Roller, Zoe E. Walls
Rvx In The Spotlight: Generating Awareness Growth For Belmont, Eloise G. Dornfeld, Lynda K. F. Clark, Kathryn E. Roller, Zoe E. Walls
SPARK Symposium Presentations
RVX is a student organization at Belmont University dedicated to students with the passion for dance and love for K-pop. With recent success of a dance cover for the “K-pop Demon Hunters” song “Golden,” the team has grown in following on social media. However, on campus awareness has not had the same trajectory. Spotlight PR, composed of four students in the spring 2026 Public Relations Campaigns class at Belmont University, partnered with RVX to increase general student and faculty awareness on campus. RVX began in 2017 with seven members and has grown to 26. Most notably, the student organization has …
Nicky’S Coal Fired: 10 Years Of Good, Better, Best, Isabel Y. Hodell, Lily K. Rosen, Jillian G. Gardner, Maren C. Conaghan, Victoria Mata
Nicky’S Coal Fired: 10 Years Of Good, Better, Best, Isabel Y. Hodell, Lily K. Rosen, Jillian G. Gardner, Maren C. Conaghan, Victoria Mata
SPARK Symposium Presentations
Maren C. Conaghan, Jillian G. Gardner, Isabel Y. Hodell, Victoria Mata, Lily K. Rosen
Team Name: Bella PR Firm
Public Relations Campaigns Class, Belmont University, Spring 2026
Faculty Adviser: Dr. Bonnie P. Riechert, APR, Fellow PRSA
Abstract Summary: Nicky’s Coal Fired (https://www.nickysnashville.com/) is a family-owned Italian restaurant founded in 2016, located in The Nations neighborhood of Nashville, TN. The restaurant was established to bring the local community together through scratch-made Italian cuisine. In Spring 2026, a team of students (Bella PR Firm) in Public Relations Campaigns class at Belmont University partnered with the organization to celebrate their sustained …
Retreat, Renew, Reflect: Exploring Digital Marketing Strategies For Faith-Based Retreat Centers, Rebecca A. Mickler
Retreat, Renew, Reflect: Exploring Digital Marketing Strategies For Faith-Based Retreat Centers, Rebecca A. Mickler
Electronic Theses and Dissertations
In today’s fast-paced world, retreat centers offer a vital opportunity for rest, reflection, and spiritual renewal. Despite growing societal awareness of mental health and wellness, many religiously affiliated retreat centers face stagnant participation, aging leadership, and operational challenges that threaten their long-term sustainability. This qualitative-dominant mixed methods study uses bright spots analysis to examine how Villa Maria Education and Spirituality Center (VMESC), a Catholic retreat center, can strengthen its digital marketing strategies to attract new audiences while maintaining mission alignment.
Bright spots analysis examines positive outliers, organizations that achieve notable success despite operating within similar constraints, to identify practices that …
Ica Newsletter, Spring 2026, Iowa Communication Association
Ica Newsletter, Spring 2026, Iowa Communication Association
ICA Newsletter
Contents:
--- President's Note
--- 2026 ICA Conference: Sept. 25-26
--- Westphal Student Paper Call - 2026
--- Call For Outstanding Adjunct Teacher Award
--- Call for Outstanding New Teacher Award
--- ICA Book Club
--- Going to CSCA? Check out ICA members’ presentations in Minneapolis
--- Iowa Journal of Communication Call for Submissions: Volume 58.1
--- Iowa Journal of Communication Call for GIFTS Submissions: Volume 58. 2
--- Our ICA Board
That’S Class! Exploring The Class Dynamics In Ireland’S Creative Industries - Introduction From Editors, Caroline Ann O'Sullivan Dr, Ciara L. Murphy Dr
That’S Class! Exploring The Class Dynamics In Ireland’S Creative Industries - Introduction From Editors, Caroline Ann O'Sullivan Dr, Ciara L. Murphy Dr
Irish Communication Review
This article introduces and contextualises this special edition of Vol 20 of the Irish Communications Review
Conservation Communication In Web 2.0: A Mixed Methods Analysis Of Alveus Sanctuary's Strategies On Twitch.Tv, Hope Denison
Conservation Communication In Web 2.0: A Mixed Methods Analysis Of Alveus Sanctuary's Strategies On Twitch.Tv, Hope Denison
Senior Theses
This thesis examines how environmental creators can effectively transmit conservation messages in the evolving Web 2.0 media environment. The case of Alveus Sanctuary, a virtual sanctuary and education center on Twitch.TV, is used to explore the strategies currently used to engage audiences and raise ecological awareness online. Thematic analysis of interviews with the sanctuary’s founder revealed that Alveus combines traditional environmental education with an influencer business model to engage online audiences, leveraging parasocial behavior, interactivity, and collaboration to garner support. A quantitative content analysis of social media posts revealed that these strategies effectively induce parasocial engagement in online spaces. These …
Social Media Microtrends And The Economic Realities Of Young Consumers, Camila Berumen
Social Media Microtrends And The Economic Realities Of Young Consumers, Camila Berumen
Posters - 2026
This study expects to reveal how social media microtrends act as indicators of the economic realities' young consumers experience, including financial pressure, shifting spending habits, and changing values around consumption. By analyzing how these realities are expressed through digital trends, the research will provide a deeper understanding of how economic conditions are communicated in everyday online behavior. This research addresses the issue that traditional economic measures often overlook lived experience, especially among younger generations. By focusing on microtrends, the study offers a more nuanced and accessible way to understand how economic realities are felt and expressed, rather than just measured. …
Beyond The Sidelines: A Qualitative Analysis Proposal Of How Female Athletes Reclaim Narratives Via Digital Ownership, Kaitlyn Kirschner
Beyond The Sidelines: A Qualitative Analysis Proposal Of How Female Athletes Reclaim Narratives Via Digital Ownership, Kaitlyn Kirschner
Posters - 2026
The Gatekeeping Model: Traditional sports media operates through a centralized gatekeeping system, in which editorial filtering determines the information disseminated to the public (Wilderness Agency, 2021). Narrative Control: Such centralization strongly shapes the portrayal of athletes’ identities and restricts the visibility of individuals outside mainstream sports. The 90/10 Coverage Gap: Despite the expansion of professional leagues, women’s sports continue to receive less than 10% of total media coverage (I Play Like a Girl, 2024). Standardized Reporting: Established broadcasting practices and commercial priorities have historically resulted in standardized reporting that favors male-dominated sports (Doyle et al., 2021). Systemic Inequity: These frameworks …
Sentra, David Aguilar
Sentra, David Aguilar
Posters - 2026
In the fast-paced space of event organization, fostering continuous collaboration among participants is essential. However, organizers often lose valuable time monitoring multiple, disconnected systems once an event is underway. Enter Sentra: an all-in-one Discord bot tailored specifically for weekend events like hackathons. Sentra bridges the gap between participants and organizers by consolidating seamless team matchmaking, robust support ticketing, and automated AI moderation into a single, unified interface.
Konglish, Abigail Escheveria, Juan Maurissio Gomez Gonzalez, Vanessa Vasquez Zavala
Konglish, Abigail Escheveria, Juan Maurissio Gomez Gonzalez, Vanessa Vasquez Zavala
Posters - 2026
Konglish is a language variety resulting from contact between Korean and English
1.“Konglish is a blend of Korean and English found throughout South Korea, and often suffers or lack of prestige amongst Koreans” (McPhail, 2018)
2. “A creative, dynamic contact vernacular mixing English and Korean, including morphology, syntax, semantics, pronunciation, and discourse, but not a full language” (Lawrence, 2012)
3. Konglish should not be understood as a distinct language variety; rather, it is a cultural practice through which Koreans draw on available linguistic resources to engage in communication and to interpret their position within the globalized world. (Park, 2021)
Under The Cover Of Blackness: The Racialized Dimensions Of Netflix’S Personalized Cover Art, Daphne Gershon
Under The Cover Of Blackness: The Racialized Dimensions Of Netflix’S Personalized Cover Art, Daphne Gershon
Communication Studies Faculty Scholarship
This article explores the mechanisms that shape how race is represented in online TV interfaces by analyzing Netflix’s personalized cover art, an essential digital paratext designed to attract viewers through individualized images. Netflix has previously been accused of using its personalized cover art or thumbnails in racially biased ways, displaying either Black or white characters based on the presumed race of users. To further existing research on this digital feature, this article focuses not just on whether Black characters are represented, but also on how they are represented. Through an exploratory pilot study that involves the creation of different algorithmic …
The Wonderful Everyday, Helen Ball
The Wonderful Everyday, Helen Ball
Gateway Reader- Individual Papers
-
The Problem: Rhetorical analysis of marketing strategies demonstrates how minimalist advertisements sell an idealized lifestyle to middle-class consumers rather than just a specific household product.
-
The Method: The researcher conducted a visual and psychological analysis of a 2017 IKEA UK print advertisement for the Sheffield store opening, utilizing color psychology frameworks and target market demographic data.
-
Qualitative Finding: The advertisement uses a calming light blue and contrasting mustard yellow palette to project stability and attract busy families; the deliberate physical absence of the advertised Hemnes coat stand creates a sense of consumer anticipation and suspense; the versatile room setting appeals …
Nbc Peacock North Spring 2026 Newsletter, Peacock North Staff
Nbc Peacock North Spring 2026 Newsletter, Peacock North Staff
NBC Peacock North Newsletter
Highlights include: NBC Through the Years -- A Year-Long Celebration as NBC Turns 100 -- SNL’s U.K. News -- Peter Alexander Joins MS NOW -- Mike Noseworthy Salutes Danny Miller’s Retirement -- Legendary Late-Night TV Director Hal Gurnee Turns 101 -- Silent Microphones
The Role Of Short-Form Video Content Strategy In Campaign Performance In Service Operations, Arianna Yates, Aileen Olivares
The Role Of Short-Form Video Content Strategy In Campaign Performance In Service Operations, Arianna Yates, Aileen Olivares
Posters - 2026
Short-form video content, particularly Instagram Reels, has become central to digital marketing strategies aimed at increasing engagement and campaign effectiveness. As consumer attention spans decline, marketers increasingly rely on visually engaging, concise, and interactive content formats. Prior research highlights the importance of content characteristics in shaping engagement outcomes. However, limited empirical evidence exists on which specific attributes most strongly influence performance in short-form video contexts. This study examines how call-to-action (CTA), audio type, and authenticity influence engagement rates in Instagram Reels.
Framing Emirati Womanhood: Heritage, Modernity, And Soft Power In Tourism Discourse, Valerie Priscilla Goby
Framing Emirati Womanhood: Heritage, Modernity, And Soft Power In Tourism Discourse, Valerie Priscilla Goby
All Works
This paper examines how Emirati womanhood is framed within the tourism discourse of the United Arab Emirates, analysing how gendered representation operates as both a cultural and political instrument in nation branding. Drawing on framing theory and informed by feminist perspectives on tourism and media representation, this study explores the visual and textual portrayal of women on official online platforms, including Visit Dubai, Visit Abu Dhabi, Emirates Airlines, and the UAE Ministry of Culture and Youth. These materials constitute a state-sanctioned narrative of national identity that integrates cultural heritage with modernity. Through qualitative framing analysis, four recurrent interpretive frames were …
Lindenwood Digest, April 1, 2026, Lindenwood University
Lindenwood Digest, April 1, 2026, Lindenwood University
Lindenwood Digest
-
Key Events: Lindenwood University Giving Week scheduled for April 6–10, 2026; Spring II 8-week midterm grade submission deadline on April 13, 2026; Lindenwood Showcase campus-wide celebration on April 23, 2026.
-
Primary Figures: W. Travis McMaken and James Hutson (Lindenwood faculty speakers at AI mini-conference); Tom Wagganer (Senior Associate Athletic Director recognized for Q2 incident response); Gabriela Romero and Kevin Winslow (RISE Mindsets session presenters).
-
Date/Location: Events occurring throughout April 2026 at various campus venues including Dunseth Auditorium, Harmon Hall, the LARC, and Hyland Arena in St. Charles, MO.
-
Archival Significance: Documentation of the discontinuation of the …
The Guardian The Month Of April 2026, Wright State Student Body
The Guardian The Month Of April 2026, Wright State Student Body
The Guardian Student Newspaper
News articles from The Guardian for the Month of April 2026. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.
Precision Or Invasion? Mapping The Personalization Paradox, Shyamala N. Chalakudi, Gnana Bharathy
Precision Or Invasion? Mapping The Personalization Paradox, Shyamala N. Chalakudi, Gnana Bharathy
Journal of Applied Marketing Theory
AI-driven personalization has transformed consumer engagement, yet existing research offers no systematic way to determine when personalization shifts from helpful to intrusive. Current research and models explain privacy concerns or expectancy violations but do not measure the point at which personalization triggers user discomfort, creating the personalization paradox. This study introduces the Discomfort Threshold Assessment & Measurement (DTAM) framework, a conceptual model that identifies and evaluates this threshold by integrating Dual Process Theory, Expectation Violation Theory, and Privacy Calculus Theory. DTAM distinguishes between affective discomfort reactance and cognitive discomfort reactance and outlines how these constructs could, in future empirical studies, …
Translating Research For The Public: Lab And Online Engagement, Hannah Jiron
Translating Research For The Public: Lab And Online Engagement, Hannah Jiron
Posters - 2026
In the world of psychological research, we spend countless hours in the lab gathering data that has the potential to change lives. But if that data stays locked away in spreadsheets or professional journals, it remains "invisible" to the very people who need it most. As our research moves into the digital age, we have a unique opportunity to "uncloister" science taking it out of the lab and bringing it into the community. This poster explores why simply having good data isn't enough. For research to truly matter, it requires active management and a heart for public outreach. We argue …
Family Communication Patterns And Romantic Partner Selection: A Proposed Study Of Divorce Risk And Relationship Stability, Lilliana De Leon, Maria Reeves, Joel Burgess, Monique Rodriguez
Family Communication Patterns And Romantic Partner Selection: A Proposed Study Of Divorce Risk And Relationship Stability, Lilliana De Leon, Maria Reeves, Joel Burgess, Monique Rodriguez
Posters - 2026
Family Communication Patterns Theory (FCPT) is described as repeated communication beliefs and behaviors that orient a family system and contribute to a shared reality. There are two different orientation styles describing family communication style. Conformity orientation creates a shared reality respective of parental authority and family rules. While conversation orientation creates a shared reality by encouraging open conversation, discussion, and argumentation. There are four family types including; pluralistic family, protective family, laissez-faire family and consensual family. Each experiencing different levels of conformity and conversation.
Advancing The Understanding Of Palliative Care In Singapore: Knowledge, Attitudes, Receptiveness, And The Moderating Role Of Media Information-Seeking Preferences, Su Lin Yeo, Angel Lee, Raymond Han Lip Ng, May O. Lwin, Yumin Lin
Advancing The Understanding Of Palliative Care In Singapore: Knowledge, Attitudes, Receptiveness, And The Moderating Role Of Media Information-Seeking Preferences, Su Lin Yeo, Angel Lee, Raymond Han Lip Ng, May O. Lwin, Yumin Lin
Research Collection Lee Kong Chian School Of Business
Introduction: Despite the growing demand for palliative care, this specialized medical care remains severely underutilized, with almost 50% of countries worldwide lacking access. Given that misperceptions and stigma continue to hinder progress in healthcare policy, this study aims to examine the relationships between palliative care knowledge, attitudes, and receptiveness to better understand how public health communication can enhance awareness and understanding of the topic in Singapore. Applying the adapted knowledge-attitude-practice (KAP) model, it further extends theory by examining the moderating role of media information-seeking between knowledge and receptiveness.Methods: Mixed-mode surveys involving 1,226 participants (926 online and 300 in-person respondents), representing …
What It Means To Be Latino: Exploring Identity Among U.S.-Born Gen Z Youth, Santiago Reyes, Alessandra Noli Peschiera, Melany Sarcevic, Tatiana Garcia, Leen Tlanepantla
What It Means To Be Latino: Exploring Identity Among U.S.-Born Gen Z Youth, Santiago Reyes, Alessandra Noli Peschiera, Melany Sarcevic, Tatiana Garcia, Leen Tlanepantla
AMTP Proceedings 2026
This study explores how U.S.-born Hispanics and Latinos define their identity within a rapidly growing and increasingly diverse demographic group. As the Hispanic population expands, traditional labels such as Hispanic and Latino often fall short of capturing the community’s cultural, linguistic, and generational complexity. With most growth now coming from U.S.-born generations, identity is shaped by a blend of American influences and heritage traditions, making it more fluid and context-dependent. Guided by Social Identity Theory and Hofstede’s cultural dimensions, this research uses focus groups with Gen Z participants to examine how they describe themselves, what characteristics they associate with being …
Influencer Effect? An Examination Of Dunkin’ And Tarte’S Use Of Influencers, Amanda D. Damiano Ph.D., Wenjing Xie Ph.D.
Influencer Effect? An Examination Of Dunkin’ And Tarte’S Use Of Influencers, Amanda D. Damiano Ph.D., Wenjing Xie Ph.D.
AMTP Proceedings 2026
The purpose of this project was to understand public perceptions of brands using influencers. The brands Dunkin’ and Tarte Cosmetics served as case studies for this study. A mixed-methods approach was undertaken. Specifically, social media listening in the form of a content analysis was conducted. That was then followed by an online survey of students from a medium-sized university in the northeast. A number of factors were measured related to participants’ stated brand and influencer effectiveness on social media in general, as well as specific to Dunkin’ and Tarte. Additionally, participant demographic factors were measured in accordance with their stated …
Defining Cultural Credibility: Perceptions Of Authenticity, Representation, And Appropriation In Brand Campaigns, Santiago Reyes, Alessandra Noli, Ashley Johns, Hannah Trandle, Leticia Falcao
Defining Cultural Credibility: Perceptions Of Authenticity, Representation, And Appropriation In Brand Campaigns, Santiago Reyes, Alessandra Noli, Ashley Johns, Hannah Trandle, Leticia Falcao
AMTP Proceedings 2026
As brands navigate increasingly diverse consumer markets, cultural authenticity has become essential for building trust and relevance. Yet marketing scholarship lacks a clear framework for understanding cultural credibility as distinct from traditional notions of source or brand credibility. This study addresses that gap by examining how consumers conceptualize and evaluate cultural credibility in brand campaigns and collaborations. Drawing on theories of authenticity, cultural identity, and persuasion, the research positions cultural credibility as a socially constructed judgment shaped by perceived authenticity, shared values, and relational alignment. Using semi‑structured interviews and focus groups with multicultural consumers, the study employs thematic analysis to …
Assessing The Impact Of Alumni Relations: Using The Theory Of Planned Behavior To Understand Fsu Students Motivation To Engage, Eldaneka Rolle, Richard Waters Phd, Ciara A. Lewis
Assessing The Impact Of Alumni Relations: Using The Theory Of Planned Behavior To Understand Fsu Students Motivation To Engage, Eldaneka Rolle, Richard Waters Phd, Ciara A. Lewis
AMTP Proceedings 2026
This study aimed to understand Florida State University graduate and upper-division undergraduate students in the College of Communication and Information, attitudes and perception of connection through the specific behavior, engagement with alumni relations. If individuals perceive a connection, is there perceived behavioral control (PBC), does PBC influence their intent to remain connected through one of the four key components, experience, communication, volunteer and philanthropy. Five focus group discussions were conducted using semi-structured interviews. Through thematic analysis, eight common themes were developed, Major, Minor or Certification Interest, Program Experience, Faculty, Advisors and Staff, Event Participation, Communication Preference, Volunteer Opportunities, Small Contributions …
Deinfluencers As Institutional Actors: Dramaturgical Work And The Embedded Contestation Of Consumerism, Gokcen Coskuner-Balli, Charlene Chu, Niklas Myhr, Cristina Nistor
Deinfluencers As Institutional Actors: Dramaturgical Work And The Embedded Contestation Of Consumerism, Gokcen Coskuner-Balli, Charlene Chu, Niklas Myhr, Cristina Nistor
Business Faculty Articles and Research
"In the sections that follow, we develop theoretical scaffolding for our analysis. We begin by reviewing the literature on institutional work, focusing on how embedded actors engage in purposive actions to disrupt taken-for-granted norms. Next, we examine theoretically how influencers operate, setting the stage for understanding how deinfluencers leverage and subvert these roles. We then review scholarship on anti- consumption and consumer resistance, highlighting how deinfluencers depart from conventional activist modes by adopting culturally embedded, everyday practices. Collectively, these literatures inform our conceptualization of deinfluencing as a dramaturgically enacted form of institutional work. Subsequently, we present our methodology, followed by …
James Talarico Brings Fresh Energy To Texas Politics, Mary-Esther Leblanc, The Rattler
James Talarico Brings Fresh Energy To Texas Politics, Mary-Esther Leblanc, The Rattler
The Rattler
Vol. 144 Iss. 3