Digital Commons Network^™

Investigating Negative Brand Perception And Toxicity In X (Formerly Twitter)., Nandin Batbold

Business ETD Collections

The rapid growth of social media has transformed brand-consumer communication and image management. Among these platforms, X (formerly Twitter) stands out for facilitating real-time interactions and fostering public discourse. While social media provides a powerful channel for engagement, its open and unmoderated nature exposes brands to risks such as negativity, trolling, and toxicity. Recent developments, particularly Elon Musk's 2022 acquisition of X and subsequent rebranding efforts, have heightened these challenges. These organisational changes, including renaming Twitter to X and altering its logo, have sparked mixed reactions from users and brands. This study explores how such drastic transformations impact user activity, …

The State Of Women In The Media: Representation, Coverage And Framing Of Women In East African Media, Aga Khan University, Graduate School Of Media And Communications

Graduate School of Media and Communications

This research examined the representation of women in East African news media organisations and the coverage and framing of women in top East African newspapers, TV and digital platforms. The study is premised on existent literature on the intricate interplay between media framing, coverage dynamics, and the representation of women in newsrooms’ workforce, given the consequential role all these play in shaping public perceptions of gender issues and shifting norms. Through a comprehensive methodology that incorporated content analysis, document analysis and interviews on the responsibilities and assigned roles of women in media organisations, the research presents findings from a content …

Identifying Barriers: Analysis Of Federal Law Enforcement Social Media And Recruitment Efforts, Reena Desai, Edgar Greer, Meghan Waldron

Doctor of Education Capstones

The Federal Bureau of Investigation Richmond Field Office seeks to diversify their applicant pool. In an effort to provide information on how to meet this need, our doctoral team analyzed the social media sites of six federal law enforcement agencies to include: the Federal Bureau of Investigation- Headquarters, Federal Bureau of Investigation-Richmond Field Office, Alcohol Tobacco & Firearms, the Federal Bureau of Prisons, the Drug Enforcement Agency, and the United States Marshal Service. By examining a 60-day window of images and their associated text on X (formerly Twitter), Facebook, and Instagram accounts, we wanted to gain a stronger understanding of …

Using A Career Research Project In The Introductory Communication Course To Develop Agency, Self-Efficacy, Self-Determination, And Adaptability In Career Exploration, Stephen A. Klien, John Elmer, Patrick J. Rottinghaus

Journal of Communication Pedagogy

Helping students make connections between the disciplinary study of communication and the development of student agency in career exploration can be an important part of the mission of the introductory course in communication. This study incorporates social cognitive career theory to examine the effects of a semester-long communication career awareness research project as an intervention in an introductory communication course at a large public university in the Midwest. Survey data from 83 undergraduate students were analyzed to measure perceptions of self-efficacy, perceived competence, autonomy support, and adaptability for career exploration. The results of paired samples t-tests found significant gains on …

Intergenerational Connections: Us College Students’ Attitudes And Expectations Toward Older Adults And Aging In An Online Critical Community Engagement Project, Sandra L. Faulkner, Madison Pollino, Jaclyn Shetterly, Wendy K. Watson

Journal of Communication Pedagogy

We present a critically focused, semester-long community engagement project entitled Intergenerational Connections as a form of critical interpersonal and family communication pedagogy (CIFCP). The project utilized Zoom to connect small groups of undergraduate students in the US enrolled in a course on relational communication with older adults in a long-term care facility to dialogue about close relationships. We were interested in how dialogue across generations maintained or altered students’ attitudes and expectations about communicating with older adults and analyzed student reflections before, during, and after the dialogues using a turning point analysis. The study was framed using Social Identity Theory …

Journal Of Communication Pedagogy, Complete Volume, 2024

Journal of Communication Pedagogy

No abstract provided.

Zoo Communication: A Study Of Stewardship With Animal Conservation In Zoos Across The United States, Abby Rachelle Lester

Graduate Theses, Dissertations, and Problem Reports (ETD)

This thesis investigates the communication strategies employed by zoo professionals to promote engagement and advanec animal conservation education. Through in-depth interviews with zoo experts, the stidy explores the intricate connections between communication practices and stewardship princliples within zoo facilities. Findings from this study contribute to the understanding of effective communication in the realm of animal conservation, with implications for both zoo practitioners and conservation educators. The study delves into the effective strategies for identifying and fostering relationships with environmental stewards, alongside encouraging their involvement in zoo-based animal conservation initiatives. The theoretical implications highlight gaps in existing models, emphasizing the need …

You Belong With Me: What Communication Professionals Can Learn From Swifties, Rachel Belle Johnson

Graduate Theses, Dissertations, and Problem Reports (ETD)

Pop powerhouse Taylor Swift has managed to create a dedicated fanbase that has the power to disrupt national sporting leagues and boost the American economy. Her Swifties are an exemplar in the world of fandom. Taylor Swift’s online interactions with fans, especially in the early days of her career, are partially responsible for her success in creating and maintaining this fanbase. Using principles of social informational processing theory (SIPT), this research examines what aspects of Taylor Swift’s computer-mediated communication with fans have fostered such intense feelings of community in her fandom of Swifties. Using in-depth interviews to explore the relationships …

Investigating The Effect Of Using Humorous Threats In Recreation Area Rules Signage To Influence Behavioral Intentions, Jacob Timothy Vargas

Graduate Theses, Dissertations, and Problem Reports (ETD)

Communicating the importance of rules and warnings to visitors of recreational parks through signage can be difficult. However, it is one of the most important things to keep visitors safe. Oftentimes, these signs use fear of punishment or injury to discourage certain behaviors. According to studies following the Extended Parallel Processing Model (EPPM), using threats can backfire and cause visitors to use maladaptive fear responses to counteract a threat message if the content is too extreme or too psychologically close. Humor is a versatile tool that can be used to grab attention, temper perceptions, and influence decision-making. Comedians like Jon …

The Impact Of Social Media On Charitable Giving For Nonprofit Organization, Namchul Shin

Journal of International Technology and Information Management

Research has extensively studied nonprofit organizations’ use of social media for communications and interactions with supporters. However, there has been limited research examining the impact of social media on charitable giving. This research attempts to address the gap by empirically examining the relationship between the use of social media and charitable giving for nonprofit organizations. We employ a data set of the Nonprofit Times’ top 100 nonprofits ranked by total revenue for the empirical analysis. As measures for social media traction, i.e., how extensively nonprofits draw supporters on their social media sites, we use Facebook Likes, Twitter Followers, and Instagram …

Key Issues Of Predictive Analytics Implementation: A Sociotechnical Perspective, Leida Chen, Ravi Nath, Nevina Rocco

Journal of International Technology and Information Management

Developing an effective business analytics function within a company has become a crucial component to an organization’s competitive advantage today. Predictive analytics enables an organization to make proactive, data-driven decisions. While companies are increasing their investments in data and analytics technologies, little research effort has been devoted to understanding how to best convert analytics assets into positive business performance. This issue can be best studied from the socio-technical perspective to gain a holistic understanding of the key factors relevant to implementing predictive analytics. Based upon information from structured interviews with information technology and analytics executives of 11 organizations across the …

Media And Internet Censorship In India: A Study Of Its History And Political-Economy, Ramesh Subramanian

Journal of International Technology and Information Management

The Indian Constitution, which came into force on January 26, 1950, guarantees various fundamental rights, such as the freedom of speech and expression, freedom of religion, rights to form association, as well as rights to privacy. Yet, since the adoption of the Constitution, the Indian citizen has been subject to varying degrees of media censorship and surveillance. This paper seeks to delve into the historical evolution of media and Internet censorship and surveillance in India. It shows how media censorship of varying types have existed since the British colonists introduced restrictive laws in order to expand and control the native …

Activities Tailoring Within Agile Scrum Roles: A Case Of Nigerian Healthcare Information Systems Development, Yazidu Salihu, Julian Bass, Gloria Iyawa

Journal of International Technology and Information Management

Developing quality agile healthcare information systems requires understanding regulatory compliance and evolving healthcare needs through activities tailored within agile scrum roles. Agile scrum, a widely adopted philosophy, offers significant advantages in managing software development processes. This research explores how activities within the agile scrum roles are tailored to agile healthcare information systems development within the Nigerian context. This study adopted a qualitative case study methodology and interviewed 12 agile practitioners developing healthcare information systems within Nigeria using semi-structured open-ended interview guide questions. The practitioners were selected based on a snowballing process, a sunset of purposive sampling techniques from our network …

Contents, Discovery Editors

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

No abstract provided.

The Influence Of Consumer Perception Of Csr On True Corporation Brand Image And Loyalty, Takumi Kato

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines the impact of consumer perceptions of corporate social responsibility (CSR) on brand image and brand loyalty, focusing on True Corporation in Thailand. Data were collected from 204 respondents aged 18 to 54 through an online questionnaire. The findings reveal that True Corporation has established a comprehensive CSR image encompassing customer-oriented, economic-oriented, and community-oriented dimensions. Additionally, consumer perceptions of CSR significantly influence both brand image and brand loyalty.

Reporting On Un Security Council: Decoding Media Bias, Alessandra Loiero

Dissertations and Theses

This thesis explores Western media's representation of the United Nations (UN), focusing on the Security Council's role in global conflict resolution. It examines how UN-accredited correspondents perceive the effectiveness of the Security Council, particularly when the body faces deadlock. The study employs text analysis techniques to identify biases and perceptions in media coverage, using The New York Times' reporting on the Ukraine conflict as a case study. It illuminates framing effects in journalistic narratives, revealing how journalists subtly interject their views when reporting, often revealing unrealistic expectations and shedding light on the limitations of the UN's mandate or its inability …

Call For Me When You Get There: I'Ll Be Among The Crows, Jessica O. Tifase

Theses and Dissertations

I've always been intrigued by the ways in which the notion of flight has been used to describe the movement of Black people, both literally and figuratively. In many instances, flight performs as a double entendre, embodying multiple meanings: to escape or to transcend. The fluidity of its definition prompts a reflection I’ve been wrestling with as I move through the world: Are Black people in a perpetual state of flight?

In my thesis exhibition, Call for Me When You Get There, I use the precarious state of flight as a means to explore the complicated choreography necessary for navigating …

The Loss Of An Enemy: Brooklyn Nine-Nine And The Five Stages Of Grief, Anna Drabik

Comm-entary

This essay examines how sitcom Brooklyn Nine-Nine explores what it means to grieve the loss of someone who wasn’t necessarily a friend or a foe through the theoretical lens of The Five Stages of Grief. It begins with a brief explanation of what the Five Stages Theory is, followed by an outline of the tumultuous history between Captain Raymond Holt and Acting Commissioner Madeline Wuntch, describing their rivalry and placing it into the larger context of the show. Then, the piece follows Holt through each of the five stages after Wuntch’s unexpected death in season 7, episode 7, titled “Ding …

Sexism, Racism, And Classism In Netflix’S Docuseries Formula 1: Drive To Survive, Grace Cushing

Comm-entary

This essay critically analyzes Netflix’s sports docuseries Formula 1: Drive to Survive. Netflix’s docuseries dramatizes Formula One, which is arguably the highest level of international motorsport. Through strategic portrayals of events in and surrounding the sport, Netflix creates an entertaining but incomplete narrative of different Formula One seasons. This analysis examines the sexism, racism, and classism that are not only present in Formula One, but which also undermine the docuseries. Formula One is known to be a male-dominated, primarily white, and economically elite sport. This essay evaluates the various features of Formula 1: Drive to Survive that perpetuate these traits …

Online Racism And Mental Health Symptomatology Among Black Adolescents: A Longitudinal Examination, Stephen M. Gibson

Theses and Dissertations

Online racism (i.e., racism perpetrated and embedded within media and platforms on the Internet) is increasingly becoming a public health concern. Recent empirical evidence demonstrates that over a three year period, Black adolescents reported experiencing at least one online racial discriminatory incident, including exposure to racist images or videos within digital spaces (Tynes et al., 2020). One way in which Black adolescents are exposed to online racism is through the consumption of digital news media on the coverage of racially traumatic events (e.g., murders of Black men and women by police officers, racial hate crimes committed against Black people) and …

The Effect Of Mere Presence Of Smartphone On Cognitive Functions: A Four-Level Meta-Analysis, Andree Hartanto, Verity Y. Q. Lua, K. T. A. Sandeeshwara Kasturiratna, Paye Shin Koh, Germaine Y. Q. Tng, Manmeet Kaur, Frosch Y. X. Quek, Jonathan L. Chia, Nadyanna M. Majeed

Research Collection School of Social Sciences

As smartphones have become portable and immersive devices that afford social, informational, and recreational conveniences unbounded by physical restrictions, most daily activities have become closely intertwined with the presence of smartphones. This constant presence of smartphones in daily activities, however, may be concerning as some studies have suggested that smartphones—even their mere presence—can be distracting and can impair cognitive outcomes. However, such findings have not been consistently observed. To reconcile mixed findings, the current meta-analysis synthesized 166 effect sizes drawn from 53 samples and 33 studies including 4,368 participants on the effect of mere presence of smartphone on cognitive functions. …

Corporate Governance Through Social Media, Christina M. Sautter

Faculty Journal Articles and Book Chapters

Retail investors and other stakeholders are vigorously and loudly taking positions regarding corporate governance issues on social media. They are gathering on social media to discuss which stocks to invest in and to debate and collectively act on corporate governance-related matters. Propelled by new technologies and social media, retail investor engagement has shifted away from traditional venues like corporate voting and shareholder proposals. Retail investors have opened tens of millions of new brokerage accounts since 2020. These new retail investors, primarily Millennials and GenZ’ers, are adept at using technology and naturally gather and obtain information on social media. A co-author …

Helicopter Teaching From The Student Perspective: An Application Of Rhetorical And Relational Goals Theory, Denise Victoria Lee

Graduate Research Theses & Dissertations

Research on helicopter teaching from an instructor’s perspective has noted thatimplementing this type of teaching style comes with the potential harm to student learning and the value of education. Prior research, however, has focused on the instructor perspective of helicopter teaching. The purpose of the current study was to explore the student perspective of helicopter teaching behaviors through the lens of rhetorical and relational goals theory. Participants (N = 121) evaluated 17 helicopter teaching behaviors for frequency, negativity, clarity, caring, and positive impact on learning. Results indicated that students perceived helicopter teaching behaviors as strategies that enhanced their learning (i.e., …

Netflix As A Transverse Transnational Media In Southeast Asia: Exploring The Philippine Context, Lady Aileen Ambion Orsal

Graduate Research Theses & Dissertations

This thesis examines how Netflix as a transnational Internet TV disrupted the media flow in Southeast Asia. As subscription to streaming platforms grew exponentially, the limited linear flow of contents in traditional TV was transformed into a more personalized viewing experience. Consumers binge-watching on a subscription video on demand service were given the agency to view diverse contents at a time and on a gadget they prefer while also being offered recommendations from the platform’s curated list. As Netflix expanded to over 190 countries around the world, it has employed localization strategies to provide culturally authentic contents through co-production with …

Amazing Or Awful? The Role Of Message Frames In Expectancy-Value Based Weight Management Intentions, Xuan Qian

Graduate Research Theses & Dissertations

This study examined the effective message frames in improving individuals’ weight management intentions. Focus on gain-framed and loss-framed messages, their interactions with expectancy and value were unveiled in both weight loss and weight loss maintenance conditions. A 2 (message frames: gain-framed vs. loss-framed) x 2 (weight management: weight loss vs. weight loss maintenance) online experiment (N = 249) was conducted. Participants were asked about their weight management experiences, read manipulated messages, and answered questions about perceived expectancies and values toward future behaviors. Results showed that gain-framed messages are more effective in arousing individuals’ intentions and values in both weight loss …

Journalists’ Perception Of Artificial Intelligence: The Case Of Nigerian Newsrooms, Amaka Peace Onebunne

Graduate Research Theses & Dissertations

Technological advancements have always influenced how news is sourced, produced, and disseminated. The emergence of AI technology fundamentally repositions human journalists, requiring them to work with non-human agents. Typically, the Global North leads in adopting such technologies, resulting in unequal technological diffusion and research between the Global North and South. This research thus takes a less-traveled path within a portion of the global south to understand journalists’ views of Artificial Intelligence in Nigerian newsrooms and how geographical and cultural factors influence AI usage. Grounded in the human-machine communication framework, semi-structured interviews with 18 Nigerian journalists revealed a double-edged view of …

Effective Communication Strategy During Crisis: A Case Of The 2010 Toyota Recall Crisis, Masud Mensah

Masters Theses

Crisis communication is an integral part of public relations and organizational management at large involving the timely and strategic sharing of information during a crisis or emergency. Its primary purpose is to ensure that organizations effectively manage and minimize the negative impact of the crisis on their operations and stakeholders, which invariably helps to maintain trust, credibility and restore their reputation. Based on an interpretivist standpoint, the study utilizes qualitative approaches and takes the form of a case study. It offers a comprehensive account of the crisis, including key occurrences, media representation, and public responses, showcasing its international impact via …

American Express: Small Business Saturday, Sean Surrick

Comm-entary

This essay discusses the public relations campaign Small Business Saturday. Originating in 2010 as a response to economic downturns and aimed at spotlighting local businesses, this annual event has transcended its corporate origins to become a celebrated national holiday. This essay delves into the evolution and significance of Small Business Saturday, tracing its trajectory from inception to its current status as a cultural fixture. It also examines how American Express has teamed up with many other businesses to promote the holiday and give resources to small businesses. The event has become so well known that the United States Senate has …

Artificial Intelligence And Human Creativity: A Delicate Balance, Grace Bell

Comm-entary

This essay discusses the ways that virtues, as well as their meanings and their applications, are changing as technology develops. It also describes the debate among creatives and artists regarding the use of artificial intelligence (AI) in creative work, and the nuances that come with defining something as broad as 'creativity'. Artificial intelligence is new and frightening to many, and artists are unsure if this technology will make creative projects more accessible, or if it will take over human-designed creative projects entirely. Using Chat GPT as a tool and a creative partner, this essay investigates the ways that AI can …

The Cause And Effect Of Contemporary Science Communication, Dina Rathke

Comm-entary

No abstract provided.