Digital Commons Network^™

Lindenwood Digest, April 3, 2024, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

The Effects Of Social Media Marketing On Consumer Behavior, Katelin Schuiteman

Communication Senior Capstone Projects

Social media has drastically changed consumer behavior, revolutionizing the way businesses engage with their audiences. This paper explores the impact of social media marketing on consumer decision-making processes and the transformation brought about by digital marketing strategies on social media platforms. The literature review considers the significance of personalized advertising, the vulnerability of younger demographics to marketing tactics, and the emergence of influencer marketing as a powerful tool for brand promotion. Looking at insights in communication theory and marketing research, the paper underscores the vital role of engagement, community-building, and content personalization in successful social media marketing campaigns. Comparing the …

The Actions Of A Lonely Woman And The Effects Of Online Incel Communities On Society, Antara Dabral

Richard T. Schellhase Essay Prize in Ethics

In recent years, the resistance to women’s rights movements has started to shift from only being based on gender roles and has started to take root in insecurity and anxiety surrounding a dating life. This phenomenon has been further exacerbated with the advent and growth of the internet, where ideas are allowed to spread across the world rapidly which has created online forums where people known as incels gather.

In this paper, I ascertain that these online forums have a broad incel culture and community founded on victimhood and frustration and how they were formed as a consequence of a …

Social Media And Tracking Apps' Impact On Trust And Satisfaction Between Romantic Partners, Allison Kostiw

Honors Projects in Communication and Language Studies

Social media is a form of technology that is on a constant rise, especially in areas of both growth and development. The world has been continuing to change in many ways because of it and the connections made between individuals have been affected. An area specifically impacted by social media is relational communication between romantic partners. Social media’s rise allows individuals to disclose information about themselves with a simple click of a button. This enables others to view stereotypes and compare their lives with others, which could be seen as an unrealistic standard. This thesis focuses on the discovery of …

Bác Hồ In The Business Lounge: The Curious Case Of Vietnam's Neoliberal Socialists, Huong Nguyen

Media and Cultural Studies Honors Projects

This project examines how neoliberal economic policies and socialist signifiers have co-existed in Vietnam since the 1980s market reforms. Focusing on Vietnam’s national airline, Vietnam Airlines, I draw on the ideas of Michel Foucault to show how neoliberal governmentality subsumes socialism to shape better citizens, workers, consumers, and human capital. Through an autoethnographic thick description of a flight from Ho Chi Minh City to San Francisco, I capture neoliberal governmentality's intimate interactions with the subject. With Aihwa Ong's theory of “neoliberalism as exception” as a guide, I analyze how the selective deployment of socialist signifiers in the spaces, practices, and …

Ua68/17 Wku Dance: Creating, Thinking, Artists, Wku Theatre & Dance

WKU Administration Documents

Newsletter created by and about the WKU Dance Program.

Ua3/10 President's Messages - Spring Semester, Wku President's Office - Caboni

WKU Administration Documents

President's Message emails sent by Timothy Caboni to faculty & staff during spring semester, 2024.

• Choose WKU Program
• Commencement
• Enrollment & Student Experience
• Freedom of Speech
• Innovation Campus
• Kentucky’s Campus Free Speech Protection Act
• Lobbying
• MASTER Plan - Convocation
• Semester Preview
• Student Retention
• Summer Review

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU men's basketball team from January to July 2024.

Code^Shift Newsletter Spring 2024, Srividya Ramasubramanian, Nicole Cheah

CODE^SHIFT Research

No abstract provided.

Nbc Peacock North Spring 2024 Newsletter, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Marilyn's Page -- Kenneth Roy Edmundson Remembers -- SNL Scene Shop Carpenter for Every Episode -- Steve Cimino on Lorne Michaels --Silent Microphones -- Spring Lunch Reservation Form

Zeitgeist Of The 2010s And Impact On Fashion Trends, Sophie Scott Anderson

Senior Theses

The zeitgeist of the 2010s can be examined through shifts in technology, politics, economy, environment, religion, and entertainment. This research explores how fashion serves as both a mirror and a driver of societal change during this transformative decade. Trend diffusion itself evolved from the traditional theories of trickle-up and trickle-down because of the prominence of influencer culture, giving average consumers the platform to influence numerous like-minded consumers. Defining the 2010s zeitgeist requires an analysis of the significant patterns in the technological and sociocultural environment through as many sources as possible for a holistic approach. Sociologically, fashion has been accepted as …

Researcher Access To Social Media Data: Lessons From Clinical Trial Data Sharing, Christopher J. Morten, Gabriel Nicholas, Salomé Viljoen

Faculty Scholarship

For years, social media companies have sparred with lawmakers over how much independent access to platform data they should provide researchers. Sharing data with researchers allows the public to better understand the risks and harms associated with social media, including areas such as misinformation, child safety, and political polarization. Yet researcher access is controversial. Privacy advocates and companies raise the potential privacy threats of researchers using such data irresponsibly. In addition, social media companies raise concerns over trade secrecy: the data these companies hold and the algorithms powered by that data are secretive sources of competitive advantage. This Article shows …

Communo Magazine, Spring 2024, School Of Communication

CommUNO Magazine

CommUNO magazine was produced by MaverickPR, the School of Communication's student-run public relations firm. UNO School of Communication: 6001 Dodge Street, ASH 140, Omaha, NE 68182: Phone: 402.554.2600. Fax: 402.554.3836. For more information, follow us on Twitter@ CommUNO, join the “UNO School of Communication” page on Facebook or visit communication.unomaha.edu.

Truth Anti-Smoking Campaign: Messaging Characteristics And The Use Of Fear, Erin Caine

Departmental Honors & Graduate Capstone Projects

truth® (“truth”) is an anti-smoking campaign that was created to fight against the tobacco industry by showcasing the various health, social, and economic effects of smoking so that young people can make healthy and educated decisions. The purpose of this study is to evaluate the campaign’s rhetorical messaging through a qualitative content analysis across all their social media accounts (Facebook, Instagram, TikTok, and YouTube). Specifically, this study identifies common themes, characteristics, and fear appeal elements used in truth’s messaging. Results of this study indicate that truth’s social media posts adhere to many of the themes and characteristics that were identified …

My Github Sponsors Profile Is Live!": Investigating The Impact Of Twitter/X Mentions On Github Sponsors, Youmei Fan, Tao Xiao, Hideaki Hata, Christoph Treude, Kenichi Matsumoto

Research Collection School Of Computing and Information Systems

GitHub Sponsors was launched in 2019, enabling donations to opensource software developers to provide financial support, as per GitHub’s slogan: “Invest in the projects you depend on”. However, a 2022 study on GitHub Sponsors found that only two-fifths of developers who were seeking sponsorship received a donation. The study found that, other than internal actions (such as offering perks to sponsors), developers had advertised their GitHub Sponsors profiles on social media, such as Twitter (also known as X). Therefore, in this work, we investigate the impact of tweets that contain links to GitHub Sponsors profiles on sponsorship, as well as …

An Examination Of How The Media Portrayed Professional Female Athletes During The 2023 Women's World Cup In The Match-Up Between Spain And The United States, Brianna R. Breazier

College of Journalism and Mass Communications: Professional Projects

This project is an examination of how the media portrayed professional female athletes during the 2023 Woen's World Cup in the match-up between Spain and the United States. This project consists of a literature review of the history of both countries, an overview of feminist theory, and past studies that show current patterns of biases or stereotypical behavior in today’s mainstream media. This project also consists of a cross-examination and comparison between Spain and the United States, specifically examining the timeline of events between the two. The purpose of this study is to compare the media trends of professional female …

Bridging Barriers To Digital Accessibility: An Opportunity For Technical Editors, Julian Luck

Book Publishing Final Research Papers

Digital content is overwhelmingly inaccessible across the web, and web accessibility is a particularly wicked problem. Technical editors with accessibility specializations serve as a part of the solution, however, the market for these professionals is emerging and poorly understood. The purpose of this research is to explore this emerging market and determine the strengths, weaknesses, opportunities, and threats for these editors. Considering the limited body of knowledge surrounding this market, I utilize a variety of diverse web resources including peerreviewed journal publications, blogs, forums, and trusted web accessibility resources and organizations. The findings, contextualized by my identity as a disabled …

Prose By Any Other Name: Analyzing Changes To Translated Book Titles In Japanese And English, Angela Griffin

Book Publishing Final Research Papers

This research analyzed the ways in which book titles are changed in translation from English to Japanese and Japanese to English. The titles of one hundred books, fifty in Japanese and fifty in English, were sorted into three main categories of translation based on Tsukawaki’s research on translated sci-fi movie titles (2009): those using the Japanese katakana script, literal, and semantic. For Japanese to English titles, literal translations accounted for 68% of the data and semantic translations for 20%, while Japanese to English titles were literally translated only 48% of the time but semantically 34%. The changes made to translated …

Manga In Bookstores, Claire Curry

Book Publishing Final Research Papers

In recent years, manga has seen a surge in popularity. This research seeks to provide insights into the role of manga in U.S. bookstores and its implications for reader discovery. Through observations at bookstores in the Portland area, including Books with Pictures, Kinokuniya, Powell’s, and Barnes and Noble, it was examined how manga is presented to readers. Factors considered include manga’s physical placement in the store and surrounding sections as well as shelving methods and categorizations like genre labels, particularly for manhwa, manhua, and light novels. Display tables, end caps, and shelf talkers also demonstrate a unique way for bookstores …

Evaluating Equitable Successes In Literary Spaces A Portland Book Festival (Pbf) Case Study, Tia-Theo Thompson

Book Publishing Final Research Papers

How do literary institutions achieve and evaluate successes in equity? Do certain factors expedite this transition? To understand the impact of Literary Art’s Discovery Model on diversity in literary spaces, data concerning all BIPOC Writers & Presenters at the Portland Book Festival 2023 was collected and analyzed by book placement, genre, and age category (among additional subcategories). Acknowledgement of publishing industry trends and activism within literary communities appear to be significant factors while curating authors with equity in mind.

Digital Comics Subscription Service Usage And Its Impact On Printed Comic Buying Habits: The Digital Comics Subscription Loop, Isaac Swindle

Book Publishing Final Research Papers

This study developed a digital comics subscription loop that borrows from consumer loyalty research done in publishing and marketing studies. The proposed loop uses comic publisher’s proprietary subscription platforms as a “book showroom” to allow consumers to sample titles, driving physical sales. Original survey data was then gathered about comic book consumers’ usage of digital subscription platforms and what drives them to make physical purchases. The data was then compared to the proposed model, finding significant cross-medium consumption, as well as many reported completions of the Digital Comics Subscription Loop. The survey data found that over 80 percent of respondents …

Exploring Consent: An Analysis Of Consent In Dark Romance And Contemporary Romance Books, Janeth Hernandez

Book Publishing Final Research Papers

This research paper analyzes whether consent is found more frequently in dark romance or contemporary romance books by examining the language used, who speaks the phrases, and the contexts in which they are spoken. This paper explores the dominant sexual script in contemporary romance books and its influence on representations of consent, contrasting this with the absence of such a script in dark romance, which permits more varied incorporations of consent. This analysis was done through content analysis-- word frequency, consent analysis, and thematic coding. Word frequency provided evidence of consent use in the books, while consent analysis and thematic …

The Use Of Figurative Suicidal Language By College Students And Its Impact On Mental Health And Suicide Stigma, Makayla Hooker

Senior Theses

Using suicidal language as a hyperbole in everyday conversation has become common for college students experiencing stress. Previous research analyzed use of suicidal language on social media with the intention of finding the best way to provide help to the individuals expressing true suicidal ideation on social media but found that many people do not literally mean what they are saying when they use suicidal language. It was hypothesized that the frequency with which individuals use suicidal statements figuratively as well as the frequency with which they hear others use these statements would negatively correlate with the level of seriousness …

Between Pages And Politics: An Interdisciplinary Exploration Of Book Bans, Hannah Morrison

Department of English: Dissertations, Theses, and Student Research

Across the United States, school boards are being inundated with requests to ban books. While these conversations are often localized, what the rise in censorship across the country suggests is that there is a fierce movement behind censoring young adult literature. What is frequently erased in these campaigns are stories of people of color and queer communities, alongside topics such as sexuality, drugs, or violence. The presiding conclusion within childhood studies on how we have reached a point where censorship is abundantly common in American schools is that public discourse views children as less than or not fully formed, thus …

A Four-Level Meta-Analytic Review Of The Relationship Between Social Media And Well-Being: A Fresh Perspective In The Context Of Covid-19, Joax Wong, Xin Yi Poh, Frosch Quek, Verity Lua, Nadyannam M. Majeed, Andree Hartanto

Research Collection School of Social Sciences

Social media, one of the most pervasive forms of technology, has been widely studied in relation to the mental health and well-being of individuals. However, the current literature on social media and well-being has provided mixed and inconclusive findings, thus creating a polarizing view of social media. These mixed findings continue to extend into the pandemic, with researchers debating over the effects of social media in the new norms of social isolation. In light of these inconclusive findings, the aim of our meta-analysis was to synthesize previous research data in order to have a holistic understanding of the association between …

Nbc Peacock North Summer 2024 Newsletter, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Connie Chung’s Memoir Coming September 17, 2024 -- Cal Siemer’s Journey from NBC to Las Vegas -- Spring Luncheon Photos -- Joe Michaels on High Point University’s New TV Studio for Broadcast and VR -- Chuck Scarborough Celebrates 50 years at NBC New York -- Silent Microphones

The Guardian The Month Of April 2024, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of April 2024. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

An Evaluation Of Social Media Privacy Policy Compliance Based On Lda Topic Modeling, Xukan Xu, Li Yi, Jin Tang

Journal of Scientific Information Research

[Purpose/significance]In today's increasingly important personal information protection, the compliance evaluation study of social media privacy policies in China is conducted to provide reference for improving social media privacy policies and strengthening personal information protection. [Method/processes]The article selects 28 commonly used social media and comparatively analyzed their privacy policy texts based on LDA topic model, completeness evaluation and reading sense analysis. [Result/conclusion]It is found that with the introduction of relevant information protection laws, social media has made positive progress in privacy protection and information security, but there existed room for further improvement in terms of policy integrity, protection of special groups …

Lindenwood Magazine, Spring 2024, Lindenwood University

Lindenwood Magazine (2017- )

Lindenwood University news magazine.

Far From First Kill: Sapphic Fan Campaigns + The Fight For Queer Television, Lake Best

Honors Theses

Over the decades, LGBTQ+ media has had a long history of, despite getting better, more popular, more powerful each time, being canceled, delayed, even simply never seen again. This has led to justified anger, sorrow, + distress from the queer fandom communities, who, already inspired by the sense of activism that their community is founded on, have created over 8 years of online fan campaigning to fight back, maybe even bring the shows from the grave to a new life. This case study will examine 6 of those campaigns, ranging from the birth of modern queer fandom in We Deserve …