Digital Commons Network^™

Academic Entitlement: Why Gen Z Students Believe They Deserve Good Grades For Academic Success Regardless Of Their Performance, Clinton Stephen Mawusi

Graduate Research Theses & Dissertations

This thesis explores how Generation Z college students at Northern Illinois University (NIU) understand, negotiate, and express academic expectations and experiences, particularly concerning their sense of academic entitlement. Drawing from semi-structured interviews with 20 full-time undergraduate students across diverse academic disciplines, this qualitative study employed Braun and Clarke’s (2006) six-phase thematic analysis approach to identify patterns in students’ perspectives on grades, effort, and faculty relationships. The findings reveal detailed tensions between students’ desire for recognition of effort and their awareness of institutional standards of academic merit. Participants shared insights into classroom interactions, grading policies, use of campus resources, and the …

For Her Horror: Sociopsychological Gratifications Obtained By Fem Fans Of The Slasher, Brooke Eaglesong Wilson

Masters Theses

Those who side with the unjustified killer in slasher films are doing so to fulfill sociopsychological needs that are not being met in social reality. There were three main findings found in this study. First, participants sided with the unjustified killer in slasher films to gratify needs that were not being fulfilled in their careers such as the need to perform without having to consult mentors, not unlike how the unjustified killer murders victims without discussing with others. Second, participants sided with the unjustified killer in slasher films to gratify needs in their romantic relationships such as the need to …

Understanding First-Generation College Students’ Perceptions Of Sorority Recruitment, Megan Morecraft

Masters Theses

This study explores first-generation college students’ discovery of sororities, influences for going through a recruitment process, and motivations for selection. There is a gap in the literature when it comes to first-generation college students and greek organizations, specifically sororities, and this study aides in bridging the gap and providing information regarding strategies for recruitment and marketing practices. With more informed practices on first-generation student populations, an increased quality of marketing and programming could be implemented, as well as retention. This study and its findings allow for more intentionality and enhancements to occur, especially when promoting the greek experience and sorority …

Critical Analysis Of The “Mother, Daughter, And Doll” From Boushra Almutawakel’S, Samantha Dempsey

Comm-entary

No abstract provided.

Brewdog Case Study, Kate Daugherty-Miller

Comm-entary

No abstract provided.

Mythic Criticism Of Spider-Man: Across The Spider-Verse, Grace Cushing

Comm-entary

No abstract provided.

Clandestine Captains Of Culture: How Making Music For Your Community Can Influence Global Culture Explored Through The History And Legacy Of Dj Screw, Aristides Estevao

Comm-entary

No abstract provided.

Nine Dragons, Bailey Fraser

Comm-entary

No abstract provided.

A Feminist Critique Of Promising Young Woman, Farrell Hoffman

Comm-entary

No abstract provided.

The Pussyhat And Performative Activism: What Happens When Protest Becomes Fashionable?, Layla Hanissian

Comm-entary

No abstract provided.

Shattering The Glass Ceiling: Comparative Narratives Of Women Leaders In Public Relations In Ghana And The United States Of America, Adriana Kukuwaa Adu

All Graduate Theses, Dissertations, and Other Capstone Projects

This study explores the lived experiences of women in public relations (PR) leadership roles in both Ghana and the United States, focusing on the cultural, institutional, and societal barriers that shape their professional journeys. Employing a qualitative research design, the study involved ten women in senior PR positions, five from each country, through in-depth, semi-structured interviews. Thematic analysis identified six key themes: institutional barriers and gendered expectations; double standards in leadership communication; the influence of stereotypes; mentorship and support; intra-gender competition; and leadership agency and optimism. Guided by Social Role Theory, Glass Ceiling Theory, Feminist Standpoint Theory, and Transformational Leadership …

From Gossip To Guidance: Analyzing Student Posting On Yik Yak, Mikayla Nemgar

All Graduate Theses, Dissertations, and Other Capstone Projects

This study examines how college students at Minnesota State University, Mankato, use the anonymous social media app Yik Yak, and what they discuss within it. Using qualitative content analysis, 963 anonymous posts were collected and coded into five initial categories: (1) Seeking and Sharing Information, (2) Giving Raw and Unfiltered Opinions, (3) Attempting to Socialize, (4) Seeking Belonging, and (5) Complaining. The findings show that most posts expressed raw opinions, followed by seeking for belonging. Sub-themes emerged in these two categories, which offered more specific examples of how students use Yik Yak. These trends provide insight into how anonymity may …

White Coats And Scrubs: Bridging The Gaps In Accommodation, Tristan Stauffacher

Electronic Theses and Dissertations

Effective communication between nurses and physicians is critical for patient safety, yet these interactions often occur within hierarchical structures that can hinder open dialogue and collaboration. This study explores nurse-physician communication through the lens of Communication Accommodation Theory (CAT), specifically focusing on how nurses accommodate their communication using the framework’s strategies. Drawing on qualitative data from semi-structured interviews with registered nurses, this study identifies key themes including convergence, organizational silence, and maintenance as strategies that nurses engage in. The findings of this study reveal that accommodation choices are not solely motivated by intrinsic goals but can be motivated by external …

The Romanticization Of Human-Vampire Relationships: How 'Twilight' And 'The Vampire Diaries' May Prime Young Women To Accept Dating Violence, Natalie M. Bowen

UROP Posters

The first literary vampire can be traced back to 18th century Germany, with Johann Wolfgang von Goethe’s poem “Die Braut von Korinth,” but the stereotypical features of a vampire are traditionally accredited to Bram Stoker’s Dracula. Modern vampires, such as Edward Cullen and Stefan Salvatore of the Twilight and The Vampire Diaries series respectively, have managed to win the hearts of teenage girls all across America with their sex appeal and charismatic nature. According to Bandura’s Social Cognitive Theory, individuals learn new behaviors by modeling and imitating the actions of those around them. This comprehensive literature review investigates the connection …

Family Narratives Of Immigration And Identity, Miranda Victoria Brunn

All ETDs from UAB

This study investigates themes and lessons present in diverse intergenerational family stories of immigration. Effects of participant perceptions of lesson valence on resilience and relational closeness were observed in an emerging adult sample (N = 42), using the lens of Communicated Narrative Sensemaking Theory (CNSM). Additionally, participant perception of lesson utility was observed in relation to emerging adults’ prior thought and intent to share their family stories. Lastly, with whom emerging adults share their family stories was considered. A mixed methods approach was employed, utilizing an online survey with scales and open-ended text boxes. Findings revealed thirty-three distinct themes and …

Posting About Goals On Social Media: The Unexpected Effect Of Posting Goal-Intention Photos Rather Than Goal-Pursuit Photos On Goal Attainment, Kelly Eunjung Yoon, Cornelia Pechmann

Atlantic Marketing Journal

Can posting photos online help individuals achieve their goals? Past research has generally found that posting about goals on social media increases motivation to achieve those goals. However, little is known about the consequences of posting different types of goal-related content. This research uses real-world Instagram data to test the effects of posting photos about goal pursuit (i.e., goal enactment behaviors) versus goal intention (i.e., goal planning or setting) on goal attainment. Our findings indicate a positive and significant relationship between posting goal-pursuit photos and goal attainment. Conversely, posting goal-intention photos yields no measurable effect. This finding challenges the generalized …

Toward Charity Engagement Of Generation Z: Do Gender And Economic Standing Of Household Matter?, Sylwia Badowska, Liwia Delińska

Journal of Marketing and Consumer Behaviour in Emerging Markets

In Poland, non-profit organizations face challenges in attracting and engaging donors, especially of younger ages, in charity. The study explores factors such as gender and household economic standing of Generation Z’s representatives in order to determine charity engagement in the wake of the frequency, value, and channels of financial donations among Generation Z. A survey (CAWI method) was conducted among young people under 25 in Poland. Descriptive statistics and statistical tests were performed to analyse the primary data.

Outcomes show that young donors mostly provide financial aid donations once a year and both online platforms and traditional collection methods were …

“Take Eight Bits And Call Me In The Morning” Video Games, Well-Being, And The Psychology Of Nostalgia, Nicholas Bowman

Media Studies - All Scholarship

For nearly 60 years, video games have arrested the attention of players, inviting us to interact and interface with on-screen content. More than just short-term entertainment experiences, video games are part of a broader cultural milieu—they are the most profitable media entertainment sector (global revenues nearly $400 billion USD in 2023) with more than 3.5 billion players globally (Clement, 2023). Similar to other entertainment media, some video game intellectual properties have transcended generations and, in many cases, grown beyond the medium itself: common cultural touchstones include Super Mario Bros. and Sonic the Hedgehog, along with seemingly endless subcultures of devoted …

No Consistent Evidence For Between- And Within-Person Associations Between Objective Social Media Screen Time And Body Image Dissatisfaction: Insights From A Daily Diary Study, Adalia Y. H. Goh, Andree Hartanto, K. T. A. Sandeeshwara Kasturiratna, Nadyanna M. Majeed

Research Collection School of Social Sciences

With the abundance of social media content that promotes unrealistic beauty standards, there are growing concerns about the potential negative impact of social media use on body image satisfaction. While some studies highlight negative associations, others present null effects, pointing to methodological limitations like biased and unreliable self-reported screen time measures and a focus on singular platforms. Addressing these gaps, our study employed a daily diary method to objectively measure social media screen time across six major platforms (Twitter, Reddit, TikTok, YouTube, Instagram, and Facebook), alongside daily body image dissatisfaction among 252 young adults (Mage = 21.67 years, 67.77% female) …

Co-Creation, Interpretations And Engagement With A Movement-Based Symbol For Climate Justice: A Qualitative Inquiry, Kai Reimer-Watts

Theses and Dissertations (Comprehensive)

The climate crisis demonstrates with complete clarity the need for massive systems-level changes towards far more sustainable societies. Global and local emissions need to decline rapidly to mitigate intensifying climate breakdown, accompanied by climate and sustainability solutions, to secure a far more stable, safe, and just future for all people and all life. Within these changes, engaging in our communities is essential to support and co-create broader solutions to help advance more sustainable societies, reduce negative impacts of a changing climate, and to move towards cultures and systems that recognize natural limits and centre care for people and planet.

‘Climate …

Creativity, Fame And Power: A Critical Political Economy Of Social Media Comedy Skit In Nigeria, Idowu Badmus

Theses and Dissertations (Comprehensive)

This study explores social media comedy skits in Nigeria as a novel type of creativity that is both an economic and cultural activity with political and social implications within the context of the rapidly expanding global ecosystem of online content creation. Academic interest in social media comedy skits has grown as a result of their emergence as a popular culture within Nigeria's entertainment landscape. However, most research has focused on understanding this form of humour through its positive societal correlates. Hence, within the notion of industrialization of culture, which suggests that various methods of financing and arranging communication resources have …

Applying The Ecological Model Of Medical Encounters To Understand Patient-Centered Communication For Older Korean Migrants In The U.S., Seulgi Park

Electronic Theses & Dissertations (2024 - present)

Patient-Centered Communication (PCC) is defined as an approach that places patients at the center of communication with healthcare providers. PCC has been recognized as a strategy to address disparities experienced by minority populations. However, despite its associations with positive health outcomes and ethical significance, there has been a paucity of research on PCC in minority populations such as older Korean migrants in the U.S. Understanding PCC within this group may contribute to improving healthcare communication tailored to their needs. This dissertation aimed to (1) explore the expectations of PCC in primary care settings among older Korean migrants in the U.S., …

Gendered Images In Online Political Advertising Videostyles: A Case Study Of 2024 Taiwan Presidential And Parliamentary Elections, Chia-Heng Chang

Electronic Theses & Dissertations (2024 - present)

Despite the increasing visibility of female politicians in Taiwan, the resurgence of the #MeToo movement ahead of the 2024 presidential and parliamentary elections underscores the enduring influence of patriarchal norms and gender stereotypes within Taiwanese society. Prior research in political communication has documented how gendered expectations shape voters’ perceptions of politicians’ appearances, behaviors, and perceived competence in addressing political issues. These expectations, in turn, inform how candidates strategically construct their public personas during electoral campaigns. This dissertation contributes to this body of scholarship by analyzing how Taiwanese political candidates perform gender through political advertising. Integrating the videostyle framework, gender schema …

Organization Communication Policy To Emphasize Student Employee Productivity, Yohan Fernando

Dissertations and Theses @ UNI

This study explored student perceptions of organizational communication policies and their impact on student employee productivity at a mid-sized Midwestern university. In-depth interviews with student employees revealed key themes—fairness, uniformity, openness, and communication—as essential elements of transparency. Additionally, academic work-life balance and scheduling flexibility emerged as critical factors in supporting productivity. The findings show that student employees view transparency and flexibility as central to both job satisfaction and productivity. Policies that promote equitable treatment and adaptable scheduling were especially influential. While organizational vision, mission, and values were recognized, they were not seen as major drivers of productivity. Similarly, rewards and …

Debating Justice, Tom Rozinski

Open Touro Created

2025

This book introduces students to a modified form of Lincoln-Douglas debate that is suitable for use in college philosophy or political science courses. Students will learn how to make good arguments and identify bad ones. They will learn how to structure the affirmative and negative cases in debate and the specific duties of each speech in the debate. There is also a section on preparing for, conducting, and defending against cross-examination. Students learn about four value systems to use in their debates: utilitarianism, libertarianism, Kantian justice, and Rawlsian justice. The text includes two full debates to illustrate how students …

An Updated Social Media Users’ Crisis Response Framework, Violetta Wilk, Francesca Stocco, Saiyidi Mat Roni, Ferry Jie

Research outputs 2022 to 2026

Purpose: This exploratory study aims to investigate social media users’ reactions via user-generated content (UGC) to crisis-affected supply chains, through the lens of Situational Crisis Communication Theory, to: (1) ascertain whether the Social Media Users' Crisis Response (SMUCR) Framework is applicable to a prolonged, multi-brand, global crisis and (2) whether there is any evidence of online brand advocacy (OBA) and online brand detraction (OBD). Design/methodology/approach: Natural language processing (NLP) with Leximancer, enabled thematic and sentiment analyses of 295,024 X (Twitter) posts extracted over a three-year period. Findings: This study found that there were nine stages in social media users’ response …

Balancing Digital Presents And Futures: Understanding First-Time Parents’ Practices, Plans And Perceptions Of ‘Quality’ And Risk In Young Children's Digital Engagements, Katrin Langton, Emma Jayakumar, Harrison W. See, Catherine Archer, Giselle Woodley

Research outputs 2022 to 2026

Parents in Australia today have to make decisions about what counts as appropriate digital media use for their young children in a cultural context characterised by conflicting advice, impractical screen use recommendations and risk-focussed media messaging. These conditions make it challenging for parents to purposefully approach and plan not only their children's current digital engagements but also their futures as digital citizens. How parents negotiate these tensions in managing their young children's digital presents, and how they approach planning for their digital futures, remains underexplored. This paper presents the findings of two rounds of qualitative interviews and three focus groups …

Perfect Is Boring: The Character Problem Of Electric Vehicles, Andrew Hutcheon

Research outputs 2022 to 2026

By many critical measures, electric cars are better than their internal combustion engine (ICE) counterparts–they are capable of being faster, cheaper to run and have no tailpipe emissions. Yet, a common complaint in automotive enthusiast circles is that most electric vehicles are lacking in what might be called character. In the words of one car reviewer, referring to faster electric cars while driving a V8 muscle car, ‘perfect is boring’. Character here is defined as both the embodied feel of a car and the ways in which that feel is technologically structured. Importantly, this apparent lack of character is not …

Beyond Gatekeeping: Web Series As Entrepreneurial Emancipation In The Contemporary Streaming Era, Sarah De Possesse, Brian Yecies, Steinar Ellingsen, Sue Turnbull

Research outputs 2022 to 2026

This study explores fictional web series as a disruptive alternative to traditional television industry gatekeeping systems, offering actor/producers unprecedented pathways to creative agency and entrepreneurial career development. This research documents how practitioners, industry bodies, broadcasters, and audiences define “successful” web series, examining how “value” is generated beyond traditional economic metrics. Drawing on semi-structured interviews with a cross-section of Australian screen industry representatives, it applies an “entrepreneuring as emancipation” framework to reconceptualize the industrial significance of web series as vehicles for challenging established hierarchies. Finally, it analyzes how the low-budget format enables actor/producers to develop entrepreneurial identities through digital platforms while …

An Anti-Junk Food Ad From A Sports Commercial Break Reduced Junk Food Consumption Inclinations, Yet Junk Food Ads Had Minimal To No Impact, Ross C. Hollett, Julia Butt, Brennen Mills, Stephanie L. Godrich, Gina S.A. Trapp, Amanda Devine

Research outputs 2022 to 2026

Background: In Australia, there are concerns that unrestricted junk food advertising during sports broadcasts increases short-term junk food consumption among viewers. Therefore, the present study aimed to estimate the impact of junk food and anti-junk food advertising on consumption inclinations. Methods: We conducted a content analysis across a sample (N = 16) of Australian Football League (AFL) and National Rugby League (NRL) matches to determine the prevalence of junk food and anti-junk food advertising video clips. We also exposed participants (N = 428) to a single randomly selected junk food advertisement or a single anti-junk food advertisement and measured the …