Digital Commons Network^™

Averting "Death By Powerpoint", Nora Xinyi Cai

ENGS 15.11: Design and Education

This lesson empowers students to design presentation slides that effectively communicate their ideas to unfamiliar audiences. The lesson emphasizes the key guiding principle for slide design, one message per slide, along with four steps to implement it. Students will develop the vocabulary to assess the quality of others' presentation slides and apply these four steps in creating their own. The lesson seeks to cultivate a dynamic, collaborative, and creative learning environment by design.

Between Worlds, Between Selves: Comparative Self-Presentation Under Social Expectation Uncertainty Among U.S. Students And Vietnamese International Students, Thu Dang

Communication Theses - Archive

In an increasingly globalized professional environment, this study examines differences in uncertainty about social expectations, social comparison, and inauthentic self-presentation between U.S. students and Vietnamese international students on LinkedIn. Grounded in cultural dimensions and social comparison frameworks, the research investigates (1) differences in uncertainty, social comparison, and inauthentic self-presentation between the two groups, (2) the predictive roles of uncertainty and social comparison on inauthentic self-presentation, and (3) the moderating effects of country and self-construal levels on these relationships.

Survey data were collected from Vietnamese international students (n = 163) and U.S. students (n = 160). The findings revealed …

#Mmiw On Instagram: Contemporary Representations Of Missing Indigenous Women, Girls, And Two-Spirit People​, Sydney E. Cathcart, Renu Pariyadath

University of South Carolina Upstate Student Research Journal

This research paper overlooks the disproportionate number of missing persons and violence towards Indigenous groups, particularly women. Communication research has pointed to mass media lacking coverage on missing or murdered cases of Indigenous people, contributing to invisibility of the issue and lack of attention to the problem. Individual efforts to increase sources of information have been utilized in social media to make up for where mass media lacks. Social media creators who look to raise awareness, mobilize grassroot actions, and expand community ties. Content analysis was used to analyze content in Instagram under hashtags relevant to #MMIW–Missing and Murdered Indigenous …

Collegiate Athlete Branding And Name, Image, And Likeness On Instagram, Carson Shaw, Renu Pariyadath

University of South Carolina Upstate Student Research Journal

This study explores how collegiate athletes use Instagram to build their personal brands and maximize their Name, Image, and Likeness (NIL) potential in the era of digital self-promotion. Since the 2021 Supreme Court ruling allowing college athletes to profit from NIL, social media has become a key platform for visibility, engagement, and financial opportunity. Guided by Erving Goffman’s Self-Presentation Theory, this research employs a qualitative content analysis of 80 Instagram posts from eight collegiate athletes—four high-profile and four low-profile—representing diverse sports, genders, and institutions. Sixteen content themes drawn from prior research were analyzed, including personal life, business life, athletic performance, …

Cultural Preservation Through Promotion: Marketing The Muscogee Way, Stephanie Lawson

Theses and Dissertations

Cultural tourism is on the rise. According to UNESCO (2021), cultural tourism accounts for 40% of global tourism and is one of the fastest-growing segments of the tourism industry. Today, travelers worldwide seek authentic experiences that allow them to connect with local cultures, learn about ancient history, and engage in unique cultural activities. Meanwhile, Indigenous tourism experiences are also a growing trend in the tourism industry. Indigenous tourism is growing by 4% annually, and this growth is projected to continue until 2034 (Future Market Insights, 2024). The rising popularity of cultural and Indigenous tourism presents a unique opportunity for Native …

Cross-Cultural Narratives: A Comparative Analysis Of "Yo Soy Betty, La Fea" And "Ugly Betty", Marcos Falck Hernandez

Theses and Dissertations

This thesis examines the cross-cultural adaptation of the Colombian telenovela Yo soy Betty, la fea (1999–2001) into the American dramedy Ugly Betty (2006–2010), by analyzing how the latter reimagined the original narrative to address U.S.-specific cultural dynamics. Through qualitative analysis and literature review of the narrative structure, this study shows how “Ugly Betty” expanded its predecessor’s critique of beauty standards to explore Latino identity, multiculturalism, and workplace diversity in America. While both series center on an unconventional protagonist navigating the fashion industry, “Ugly Betty” uniquely foregrounds the experiences of a Mexican American family, offering nuanced depictions of immigration, cultural assimilation, …

Social Media Strategy For The Continuing And Professional Education Program, Kayla Ford

Theses and Dissertations

Continuing and Professional Education (CPE) allows adults to pursue professional or personal development opportunities outside of a college degree. When it came to marketing these opportunities, CPE relied more on traditional marketing from a lack of digital marketing professionals, creating a weak social media presence. To help elevate their social media presence, a social media marketing strategy approach was utilized to improve CPE’s digital presence by setting objectives that focus on engagement, awareness, and as well as a campaign that focuses on the importance of continuing education. Data from research studies and professional articles specializing in digital marketing directed what …

Riverside Readings: Audio Drama Development And Implementation Plan, Trent P. Mylie

Theses and Dissertations

The current state of media includes broadcasting, podcasting, and a new yet familiar form of accessible media through streaming. Numerous examples illustrate the significance of broadcasting and counter the notion that it is a niche or outdated form of media. Younger generations, including mine, have grown up in an era rich in media, witnessing the dawn and resurgence of formats that once seemed lost. As we transition into a collegiate environment, we seek to channel our creativity through a medium; for us, that medium is radio and podcasting. Riverside Readings allows individuals to explore their creative passions and engage in …

Understanding Women’S Attitudes Toward Midwifery Practices For Maternal Care In Middle Georgia, Kristen M. Simpson

Theses and Dissertations

Compared to other high-income countries, women in the United States are more likely to die from problems related to pregnancy and childbirth. In Georgia, maternal mortality is particularly acute. Midwifery models of maternal care have been shown to produce positive pregnancy and childbirth outcomes for patients, but these services are underutilized in Georgia. This study sought to identify women’s attitudes toward midwifery, what contributed to those attitudes, and what influenced women in Middle Georgia to seek midwifery services using a qualitative, Grounded Theory approach. Three participants who self-identified as having used a midwife before were interviewed using a semi-structured protocol. …

Boosting Three Dog Bakery’S Social Media Presence Through Short-Form Vertical Videos, Mary Litz

Theses and Dissertations

This professional project explores how consistent, short-form vertical video content can enhance the social media performance of Three Dog Bakery, a boutique pet store in Columbus, Georgia. As the bakery’s social media manager, I implemented a one-month video campaign using storytelling-based, behind-the-scenes videos featuring the owner and the baking process. Drawing on transformational message strategy and best practices in social media marketing, the campaign aimed to increase reach, views, engagement, and viewer retention on Instagram.

Throughout the campaign, six videos were posted and various strategies were tested, including optimal posting times, video lengths, and hooks. Results showed a 45.4% increase …

Cultivating The Competitor: Advocacy, Competition And Education, Vanessa Fowler

All Graduate Theses, Dissertations, and Other Capstone Projects

This thesis explores the intricate balance between advocacy, competition, and education within collegiate forensics, aiming to understand how these elements coexist and influence the experiences of students and coaches. The literature review highlights the multifaceted nature of student success, emphasizing the importance of a holistic approach that includes personal development, emotional well-being, and societal contributions. The research examines the critical role of self-efficacy and motivation, both intrinsic and extrinsic, in driving student achievement. It also addresses the tension between competition and education, advocating for a balanced approach that supports holistic student development. Through semi-structured interviews with current competitors, coaches, and …

Mapping Reputational Shifts: Lessons From U.S. Professional Sports Communities During The Black Lives Matter Social Crisis, Dean Austin Hess Iii

Theses and Dissertations

From 2013 through 2024, the Black Lives Matter (BLM) social crisis had profound impacts on major U.S. professional sports communities. Prior crisis research has concentrated on the BLM-related player protests in the National Basketball Association (NBA) and the National Football League (NFL) over momentary periods of upheaval. Based on a review of crisis response and communication literature and its application to sports, this research offers a previously missing longitudinal account of how major professional sports communities (i.e., NBA, NFL, MLB, MLS, NHL, and NASCAR) responded to the BLM social crisis. It aims to offer a better understanding of community group …

“Promoting Safe Firearm Storage Through Media-Based Interventions”, Abigali Bordelon

2025 Honors Symposium

Although often underrepresented in public discussions of gun violence in the United States, unintentional pediatric shootings contributed to the ongoing gun violence endemic. These shootings routinely share characteristics which make them an ideal target for public health and injury prevention efforts. As individual's often learn about unintentional pediatric shootings and form opinions based on media reports of these incidents, it is crucial that we explore how the mainstream media is framing these events and what must be changed in order to better support prevention efforts. This project examines safe firearm storage patterns and attitudes within the U.S. and mainstream media …

The Past, Present, And Future Of Adaptive Selling: Toward An Integrative Framework, Nawar N. Chaker, Rhett T. Epler, Gabriel Moreno, Dana Amiri, Elizabeth G. Mcdougal

Marketing Faculty Publications

Adaptive selling represents a notable and influential concept in the marketing literature. Despite being discussed in scholarly research and managerial practice for over forty years and mixed findings about its impact, a comprehensive understanding of the construct of adaptive selling remains missing. To remedy this critical knowledge gap, we conduct a comprehensive review of 188 articles across twenty-seven journals. We combine three approaches in our survey of the literature, including a systematic review, a main path analysis, and a bibliographic analysis. Together, this three-prong review offers profound insights into the state of adaptive selling research by (1) mapping the key …

The Kids Aren't Alright: "Indie Sleaze Revival" And The Commodification Of Subcultures On Social Media, Lauren Mar

Scripps Senior Theses

In 2012, the “indie sleaze” subculture is accepted to have “died” — the same year Facebook bought Instagram. Named retroactively by social media in 2021, the “indie sleaze” subculture and its “revival” online provides a rich ground for investigating how and why social media converts subculture into aesthetics. Drawing on Dick Hebdige’s 1979 theory of subculture, this project considers new understandings of the political, aesthetic, and affective relationships between digital media and subcultures. In examining the evolution of “indie sleaze” from its origins and manifestations in an escapist party scene of the aughts to its online simulations from 2021 to …

The Ascendance Of Influencers: Saints Of Capitalism In The Digital Age, Riley R. Hourihan

Master of Liberal Studies Theses

This thesis examines the rise of social media influencers as modern-day saints within the cultural and economic framework of late capitalism. Drawing on interdisciplinary scholarship from religious studies, media theory, and cultural criticism, it argues that influencer culture does not replace religion but retools its structures—ritual, authority, devotion, and community—for the digital age. Through detailed case studies ranging from Hailey Bieber and Taylor Swift to Ballerina Farm and MrBeast, the paper explores how influencers shape identity, mediate ethics, and mobilize affect through algorithmic rituals and parasocial relationships. Influencers perform a form of digital sanctity that parallels traditional hagiography, guiding followers …

Minnesota School Boards Association Communications Internship, Anna Houston

All Graduate Theses, Dissertations, and Other Capstone Projects

My internship at Minnesota School Boards Association allowed me to gain more experience within the communications field. This internship allowed me to see how current communications professionals are working within the non-profit sector that isn’t directly related to environmental matters. It was beneficial to learn from these experts while improving on my hard and soft skills within the communications field. This will help show future employers that I didn’t just study communications, but I actively practiced this work within the communications field. The Minnesota School Boards Association is a private, nonprofit organization founded in 1920 in St. Peter MN. The …

College Students' Identity Differences In Offline And Online Learning Environment And Their Effects On Achievement Motivation, Sang-Soog Lee, Jinhee Kim, Seung Won Yu, Na Li

STEMPS Faculty Publications

The unprecedented evolution of educational technologies has transformed the learning landscape, creating distinct experiences in offline and online learning environments (OLE). However, little attention has been given to exploring students’ identities in the online learning context and how they can influence academic trajectories, limiting the development of a holistic understanding of the nature, effects, and areas of improvement in students’ identity formation in OLE. This study aims to investigate how students’ identity subcomponents differ among offline and OLE students via propensity score matching (PSM) in China, which allows us to find a doppelganger to estimate the counterfactual situation for making …

Lights, Camera, Action: A Student's Perspective On Reimagining Film Production Opportunities, Ma'lon I. Lane

Theses and Dissertations

The pursuit of a crew job in the film industry is a multifaceted endeavor, offering various pathways that cater to diverse aspirations and circumstances. Central to this exploration is the question of whether attending a university and obtaining a degree in film is essential for success. I was determined to answer the following: What is the likelihood that a higher education in Film Production leads to more efficient job acquisition in the film industry? The project is considered narrative, originating from the personal quality of the research questions. I used my resources to gather qualitative data through interviews of film …

World As Other, World As Self: Beyond Dualism In Environmental Narratives, Tamara Wallace Ramirez

CGU Theses & Dissertations

Stories of place matter to the way we live with the Earth. A dualistic perspective that pits "culture" against "nature" enables environmental degradation on small and large scales. Conversely, understanding humans and nonhumans as entwined allows us to think and act differently with our planetary community. This view entails integrating the "self" and the "other." Instead of being antithetical to the other, the self arises through engagement with others, human and nonhuman. Understanding our mutuality with others while respecting their alterity and agency fosters caring and dedication. Our sense of connection with the more-than-human world inspires our compassion. However, such …

Designing Your Next Read: How Psychology Shapes The Way We Choose Books, Stephanie M. Xu

ENGS 15.11: Design and Education

Designing Your Next Read invites students to explore the psychology behind everyday choices through the familiar act of picking a book. Using the lens of design psychology, the lesson examines why decision-making often feels overwhelming and how small shifts in perception, environment, and heuristics can make choices easier and more enjoyable. Students engage in interactive exercises, including a book-browsing activity, mini-lectures on choice biases, and a “Book Blurb” exercise, to reveal how heuristics such as availability, affect, and familiarity shape responses.

Through guided discussion and reflection, students connect psychological theories like the paradox of choice and decision paralysis to their …

Trigger Factors And Intervention Strategies Of Information Addiction Among College Students: An Analysis From The Perspective Of Stimulus-Organism-Response(S-O-R) Theory, Chen Zhang, Weihan Jiang, Pengbo Qian

Journal of Scientific Information Research

[Purpose/significance]This study aims to explore the influencing mechanisms of information addiction behavior among college students, providing valuable reference for the prevention and management of information addiction behavior among college students. [Method/process]The Stimulus-Organism-Response (S-O-R) theory is introduced,and the external stimuli in the process of college students' information addiction are summarized through literature review. The cognitive psychology that arises in the addiction process of the body is deeply analyzed, and the theoretical model of college students' information addiction behavior is constructed. The trigger path of college students' information addiction is empirically analyzed using structural equation modeling. [Result/conclusion]Based on the research results, information …

From Cyclones To Cybersecurity: A Call For Convergence In Risk And Crisis Communications Research, Ann Marie Reinhold, Ross J. Gore, Barry Ezell, Clemente I. Izurieta, Elizabeth A. Shanahan

VMASC Publications

Effective risk and crisis communication can improve health and safety and reduce harmful effects of hazards and disasters. A robust body of literature investigates mechanisms for improving risk and crisis communication. While effective risk and crisis communication strategies are equally desired across different hazard types (e.g., natural hazards, cyber security), the extent to which risk and crisis communication experts utilize the “lessons learned” from scientific domains outside their own is suspect. Therefore, we hypothesized that risk and crisis communication research is siloed according to academic disciplines at the detriment to the advancement of the field of risk communications research writ …

Exploring The Connections Between Social Media Posts About Intimate Partner Violence And Their Influence On Women’S Physical And Mental Health, Joanna Lynn

UNF Graduate Theses and Dissertations

Intimate Partner Violence (IPV) can happen to anyone and is considered a common occurrence in the United States (U.S. Department of Justice, 2025). Social media platforms have allowed individuals to post about their IPV experiences, but such posts can be met with negative comments that are not beneficial to the survivor. This study explores how social media posts regarding IPV affect an individuals’ mental and physical health through a quasi-experimental design. Three out of the four groups of participants were exposed to a mock Instagram post that included the same caption and photo for a supportive, unsupportive, and neutral condition. …

Risk And Crisis Communication Research In Singapore, Augustine Pang, Jerena Ng, Jason Shi-Yang Lim

Research Collection Lee Kong Chian School Of Business

This chapter aims to capture the latest insights on the state of risk and crisis communication research in Singapore, examined through the theoretical lens posited by Situational Crisis Communication Theory (SCCT) (Coombs, 2023). This chapter is divided into three sections: the first, consolidates risk and crisis communication research studies, the second examines the state of research, and the third offers a case study on the research conducted. Last but not least, we offer some suggestions on how research can grow. It is hoped that this chapter can offer a comprehensive view of risk and crisis communication research in Singapore and …

Nothing Short Of Superheroic: A Quantitative Study Of Lifetime Exposure To Superhero Comic Book Media As A Predictor Of Attitudes Towards Diversity, Equity, And Inclusion, Michael Nguyen

Theses and Dissertations--Educational Leadership Studies

This dissertation examined the relationship between lifetime exposure to superhero comic book media and attitudes toward diversity, equity, and inclusion (DEI). Drawing on theories of identity formation—transitional objects, parasocial relationships, and cultivation theory—it investigated whether engagement with superhero narratives predicted DEI attitudes. Using quantitative methods, data from 499 U.S. adults were collected via Qualtrics. Two instruments were used: the Lifetime Superhero Comic Book Media Exposure Scale (LSES) and the Intolerant Schema Measure (ISM), which assessed prejudice across race, gender, sexuality, class, age, and religion. Multiple linear regression revealed that superhero media exposure significantly predicted ISM scores (B = 0.118, …

The Guardian The Month Of January 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of January 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Gender Moderation On Students’ Adoption Of Whatsapp For Learning-Support Communication In Sub-Saharan Africa, Douglas Yeboah, Paul Nyagorme, Brandford Bervell, Godfred Yaw Koi-Akrofi, Awo Esaah Bempong

Journal of Educational Technology Development and Exchange (JETDE)

Gender moderation in students’ adoption of WhatsApp for supporting distance learning has not been explored. This study applied the Unified Theory of Acceptance and Use of Technology model to analyze the moderation effects of gender on students’ adoption intentions of WhatsApp for learning. Multi-stage sampling techniques were used to obtain 273 participants. Data were collected using structured questionnaire and analyzed using partial least squares structural equation modeling. Results showed that gender significantly moderated the effects of(a) performance expectancy on behavioral intention such that the effect was stronger for males than females, and (b) social influence on behavioral intention such that …

International School Leaders’ Lived Experiences Of Crises And Perceptions Of Trust, Shary L. Marshall

Theses and Dissertations--Educational Leadership Studies

International school leaders worldwide have navigated their schools through a variety of crises. Their unique lived experiences offer insights into the role of trust in leadership, particularly during times of crisis.

This qualitative study employed a phenomenological approach to explore the lived experiences of 12 experienced international school leaders. Data was collected through semi-structured interviews. Using the theoretical lenses of authentic leadership, sensemaking, loose coupling, and crisis leadership, this study illuminates the central role of trust in leading schools through crises.

Three significant themes emerged from the analysis. First, trust is foundational to leadership and is built through intentional, transparent …

From Ads To Enrollment: Understanding How Targeted Marketing Affects College Choice, John W. Roberts

Theses and Dissertations--Educational Policy Studies and Evaluation

The purpose of this qualitative study is to explore the perceived impact of targeted marketing on college choice. Research on college choice is an established area of scholarship that explores the variables that are at work when a student chooses to attend a college or university. Given that the enrollment landscape for higher education continues to be competitive, colleges and universities are doing what they can to “stand out” among the competition in a crowded marketing and advertising space. And, as technology improves, segmenting and personalizing marketing to reach the right students at the right time is becoming more commonplace …