Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- San Jose State University (4996)
- Wright State University (2528)
- University of Central Florida (2330)
- University of Memphis (2140)
- Western Kentucky University (2106)
-
- Columbia College Chicago (1172)
- Lindenwood University (1158)
- Parkland College (867)
- University of Nebraska - Lincoln (804)
- Providence College (760)
- Singapore Management University (652)
- Old Dominion University (525)
- University of Rhode Island (484)
- Chulalongkorn University (468)
- Marquette University (463)
- University of Texas at El Paso (462)
- Louisiana State University (455)
- Eastern Illinois University (442)
- Technological University Dublin (436)
- California Polytechnic State University, San Luis Obispo (416)
- Minnesota State University, Mankato (414)
- Universitas Indonesia (392)
- City University of New York (CUNY) (381)
- University of Nevada, Las Vegas (362)
- Purdue University (361)
- University of South Florida (353)
- Liberty University (345)
- University of Arkansas, Fayetteville (340)
- University of Nebraska at Omaha (340)
- Edith Cowan University (327)
- Keyword
-
- Spartan Daily (4724)
- Newspaper (4540)
- Student newspaper (2842)
- Syllabus, syllabi, journalism, communication, media, strategic media (2138)
- Student newspapers (2063)
-
- Western Kentucky University (1939)
- Wright State University (1732)
- Communication (1667)
- Student life (1325)
- Future (1272)
- Central Florida Future (1259)
- Social media (1158)
- Columbia Chronicle (911)
- Community college (865)
- Lindenwood University (807)
- Newsletter (786)
- Newspapers (698)
- Media (673)
- Athletics (WKU) (625)
- News (591)
- African Americans (580)
- Blacks (566)
- Journalism (514)
- Athletics (504)
- Sports (457)
- Social Media (444)
- Entertainment (402)
- Twitter (353)
- University of texas at el paso (344)
- Opinion (334)
- Publication Year
- Publication
-
- Spartan Daily (School of Journalism and Mass Communications) (4077)
- Journalism and Strategic Media Syllabi Archive (2139)
- WKU Administration Documents (1855)
- The Guardian Student Newspaper (1318)
- Central Florida Future (1259)
-
- Theses and Dissertations (875)
- Columbia Chronicle (842)
- The Cowl (750)
- Lindenwood Digest (595)
- Kno.e.sis Publications (540)
- Electronic Theses and Dissertations (506)
- Chulalongkorn University Theses and Dissertations (Chula ETD) (468)
- Masters Theses (391)
- College of Communication Faculty Research and Publications (374)
- The Prospector (346)
- Journal of Media Literacy Education (337)
- USF Tampa Graduate Theses and Dissertations (301)
- Research Collection School Of Computing and Information Systems (300)
- CLCWeb: Comparative Literature and Culture (276)
- Communication & Leadership Dissertations and Theses (249)
- Athletics Publications (232)
- LSU Master's Theses (232)
- JURNAL KOMUNIKASI INDONESIA (230)
- Graduate Theses and Dissertations (229)
- Communication Faculty Publications (227)
- The Antelope (227)
- Association for Communication Administration Bulletin (225)
- The Post Amerikan (1972-2004) (223)
- Honors Theses (209)
- Hollins Student Newspapers (204)
- Publication Type
Articles 1891 - 1920 of 41400
Full-Text Articles in Entire DC Network
Effects Of Multitasking During Interpersonal Video Chats, Clementina Edema, Matthew W. Merkling, Gabriela Gomes, Alina Niftulaeva, Caleb T. Carr, Aimee E. Miller-Ott
Effects Of Multitasking During Interpersonal Video Chats, Clementina Edema, Matthew W. Merkling, Gabriela Gomes, Alina Niftulaeva, Caleb T. Carr, Aimee E. Miller-Ott
Faculty Publications - Communications
Even when engaged in synchronous dyadic video chats, individuals can be distracted from their communication partner. Drawing on the concept of crosstalk in face-to-face interactions, two studies explored the impact of a video chat partner’s distraction on perceptions of that partner’s social attractiveness, electronic propinquity, conversational immediacy, and social presence. The first study (N = 40) used a survey to have respondents recall and describe three specific prior social dyadic video chats (i.e. dyadic, dual front mediated crosstalk, collective mediated crosstalk), and then provide metrics of study variables for each episode and partner. The second study (N = …
The Impact Of Crisis History And Media Framing On Customers Perception In Business Management: A Study Of Boeing, Daniel Sherrick Apambila, Janet Anani Laadi, Margaret Nana Yaa Asare, Clementina Edema
The Impact Of Crisis History And Media Framing On Customers Perception In Business Management: A Study Of Boeing, Daniel Sherrick Apambila, Janet Anani Laadi, Margaret Nana Yaa Asare, Clementina Edema
Faculty Publications - Communications
In our globally connected era, organizational crises can unfold rapidly, demanding swift and effective communication strategies. Crisis communication, a critical aspect of public relations, can significantly influence an organization’s ability to navigate difficult times and maintain its reputation. This case study examines Boeing’s crisis communication and the company’s reputation management following the January 2024 incident where a door panel blew off an Alaska Airlines 737-9 MAX aircraft mid-flight. This article analyses two historical crises in comparison with Boeing’s initial communication failures, including delayed and inadequate responses that lacked transparency and empathy. It evaluates media coverage across traditional and social media …
Old Tech, New Tricks: Political Advertising In Spanish Language Radio. The Role Of Interest Groups During The 2022 Midterm Election In The Us, Christopher Terry, Fernando Severino
Old Tech, New Tricks: Political Advertising In Spanish Language Radio. The Role Of Interest Groups During The 2022 Midterm Election In The Us, Christopher Terry, Fernando Severino
Faculty Publications - Communications
This study analyzes political ads aired on Spanish-language radio stations in the US during the midterm elections of 2022. With a focus on media policy, this research offers new evidence about the role of political groups in using this medium to engage and mobilize the Latino vote. Our findings indicate that, although radio is a relatively affordable platform for political advertising, it is still underutilized by politicians and interest groups. The evidence shows that traditional Democratic-leaning organizations and also right-wing conservative groups invested millions of dollars to capture the attention of the diverse eligible Latino voters. Additionally, this study finds …
Resilience And Reality: Exploring The Lived Experiences Of People Living With Hiv In Texas During The Covid-19 Pandemic – A Qualitative Study., Ahmed F. Alanazi
Resilience And Reality: Exploring The Lived Experiences Of People Living With Hiv In Texas During The Covid-19 Pandemic – A Qualitative Study., Ahmed F. Alanazi
Social Work Dissertations - Archive
This study investigated the lived experiences of individuals living with HIV (PLWH) in the Dallas-Fort Worth (DFW) area of Texas during the COVID-19 pandemic, using an Interpretative Phenomenological Analysis (IPA) framework. The research examined the intersection of health, social dynamics, and psychological resilience among PLWH, who faced compounded vulnerabilities due to systemic inequities and the dual public health crises of HIV and COVID-19. Through semi-structured interviews with ten participants from diverse backgrounds, the study captured the profound impacts of disrupted healthcare systems, heightened stigma, and social isolation on this marginalized population. The findings reveal that the pandemic exacerbated existing inequities …
Understanding Misinformation On Social Media Through Truthfulness Stance, Zhengyuan Zhu
Understanding Misinformation On Social Media Through Truthfulness Stance, Zhengyuan Zhu
Computer Science and Engineering Dissertations - Archive
Misinformation on social media has become a pervasive issue that profoundly influences public opinion and decision-making. As false or misleading claims circulate widely online, there is a critical need for analytical tools to understand how people react to such claims. This dissertation introduces the concept of truthfulness stance as a key lens for social sensing. In essence, truthfulness stance assesses whether a textual utterance believes a factual claim to be true, false, or expresses a neutral stance or no stance toward the claim. Leveraging stance in this manner fills an important gap in misinformation research: it enables us to gauge …
President Eisenhower’S Farewell Address, Is Hindsight 20/20?, Max Seldon Winslow
President Eisenhower’S Farewell Address, Is Hindsight 20/20?, Max Seldon Winslow
Communication 300 Papers
While less famous than MLK's “I have a dream” speech or George Bush's “Axis of evil” speech, Dwight D. Eisenhower's farewell address stands as an equally important part of American speech history. Eisenhower’s farewell address holds great significance in terms of 20th-century American political development, from its direct appeal to the people in regard to the all-but prophetic prediction of the rise of the military industrial complex, to its standing as a “Last Hurrah” of small government traditional American conservatism. The United States may have changed entirely, yet Eisenhower’s farewell address stands in time as an unheeded warning to the …
I Love You, But I’Ve Got To Cancel You: Psychological Determinants And Consequences Of Cancel Culture Participation, Rebecca Tukachinsky Forster, Daniel H. Spitz
I Love You, But I’Ve Got To Cancel You: Psychological Determinants And Consequences Of Cancel Culture Participation, Rebecca Tukachinsky Forster, Daniel H. Spitz
Communication Faculty Articles and Research
This study explores how individuals react to celebrities who take a political stance that contradicts and threatens their social identity. An online experiment examines these questions in the context of the Israeli war against Hamas in the wake of the October 7 terror attack. Israeli Jewish participants who were led to believe that a beloved celebrity fully embraced the Palestinian’s narrative and condemned Israel experienced more negative and less positive emotions and had a greater intention to cancel the celebrity. However, writing a comment or a social media post (particularly if the comment bashed the celebrity) partially buffered these emotional …
Evaluating The Extent And Role Of Youth Engagement With Community Development Programs Broadcast On Television In Uganda: A Case Study Of Bukedde Tv’S Pakasa, Sentongo Frank
Master of Arts in Digital Journalism
This study investigated the extent and role of youth engagement with community development programs broadcast on television in Uganda focusing on Bukedde TV’s Pakasa program. The research evaluated the program’s content, its effectiveness in raising youth awareness of development initiatives and the different factors influencing youth participation in these programs. A qualitative approach was adopted consisting of in-depth interviews with Bukedde TV staff (manager, producer and presenter) and two program implementers (PDM and Emyooga focal persons) as well as focus group discussions with youth beneficiaries of the Parish Development Model (PDM) and Emyooga initiatives in Nangabo Sub- County, Wakiso District. …
Examining Use Of Data Journalism In Newspaper Coverage Of Health In Kenya: A Case Of Nationwide Cervical Cancer Vaccination., Robert Breen Laban
Examining Use Of Data Journalism In Newspaper Coverage Of Health In Kenya: A Case Of Nationwide Cervical Cancer Vaccination., Robert Breen Laban
Master of Arts in Digital Journalism
Kenyan newsrooms increasingly employ visuals to break down complex numbers and stories into lasting mental images to elicit action for impact. The objectives of this study were: to assess how newspaper journalists in Kenya applied data journalism in coverage of cervical cancer vaccination; to determine factors driving application of data in coverage of health in Kenya, focusing on cervical cancer (human papilloma virus -HPV) vaccination and to determine the gaps, challenges and opportunities in using visuals in complementing multimedia reporting in the digital era. The study was based on agenda setting and framing theories. The approaches were qualitative and quantitative, …
Evaluating The Effectiveness Of Digital Subscription Models In Kenyan Media: A Case Study Of Standard Group Plc, Rodgers Eshitemi
Evaluating The Effectiveness Of Digital Subscription Models In Kenyan Media: A Case Study Of Standard Group Plc, Rodgers Eshitemi
Master of Arts in Digital Journalism
The rapid evolution of technology and digital transformation has had a massive impact on legacy media as companies struggle for survival and sustainability. This has forced media outlets to deploy digital subscription as a new model of generating revenue, moving away from conventional advertising and circulation-based approaches. This proposed research intends to establish whether and how digital subscription models are effective in the Kenyan media landscape. It focused on Standard Group PLC, the oldest Kenyan media conglomerate which was established in 1902. The subscription models and strategies that Standard Group PLC has implemented include digital subscriptions, e-paper subscriptions, breaking news …
An Analysis Of Data Journalism In Kenyan Newsrooms During Kenya’S 2022 General Elections, Poshia Syindu Musesya
An Analysis Of Data Journalism In Kenyan Newsrooms During Kenya’S 2022 General Elections, Poshia Syindu Musesya
Master of Arts in Digital Journalism
Data journalism allows journalists to present balanced, accurate, and relevant news, thereby greatly improving the quality and credibility of the news. Data in this context refers to facts, statistics, or pieces of information and journalism refers to the occupation of reporting, writing, editing, photographing, broadcasting news, or operating a news organization. This thesis uses a mixed-method approach to assess the use of data journalism in the 2022 Kenyan general election across three media houses, namely: the British Broadcasting Corporation (BBC), Nation Media Group (NMG), and Royal Media Services (RMS). The approach used combines qualitative and quantitative methods to address research …
A Comparative Content Analysis Of The Standard, Nation And People Daily Newspapers In The Coverage Of Covid-19 Pandemic In Kenya, Sarah Kamande
A Comparative Content Analysis Of The Standard, Nation And People Daily Newspapers In The Coverage Of Covid-19 Pandemic In Kenya, Sarah Kamande
Master of Arts in Digital Journalism
When the first cases of coronavirus infection emerged in Kenya, the focus of print media moved to cover COVID-19 pandemic stories. This study aimed to analyze how the print media framed the stories for the first 30 days since the discovery of patient zero. The study analyzed 3 dailies; The Standard, Nation and The People Daily. The study adopted the framing, priming and the agenda setting theories. This study employed a descriptive survey design using a quantitative research method. The population of the study was the 3 newspapers. Target population was The Standard ,The Nation and The People Daily newspapers. …
The Adoption Of Ai In Zimbabwe’S Newsrooms: A Case Of Zimpapers And Alpha Media Holdings, Muchemwa Silence Mugadzaweta
The Adoption Of Ai In Zimbabwe’S Newsrooms: A Case Of Zimpapers And Alpha Media Holdings, Muchemwa Silence Mugadzaweta
Master of Arts in Digital Journalism
Artificial Intelligence (AI) has changed the face of journalism in many ways. Newsrooms across the world are deploying AI in various aspects of news gathering distribution and creation. Many newsrooms are also at different stages when it comes to AI adoption. The general objective of this study was to examine the adoption of AI in two media houses in Zimbabwe: Zimpapers and Alpha Media Holdings (AMH), from newsroom operations and insights from journalists and editors to understand their perception and views on the future of journalism in the wake of AI technologies as well as documenting the status thereof. This …
Analysing Government Communication Strategies In Combating Information Disorder On Social Media: A Study Of Uganda’S Tax Monitoring System, Simon Tumwine Mugisha
Analysing Government Communication Strategies In Combating Information Disorder On Social Media: A Study Of Uganda’S Tax Monitoring System, Simon Tumwine Mugisha
Master of Arts in Digital Journalism
This research provides an analysis of the communication strategies that government communicators are utilising in a bid to counter wrong narratives on the Ugandan social media space, using the Situational Crisis Communication Theory (SCCT). The study focuses on the nature of information disorder that revolved around the Electronic Fiscal Receipting and Invoicing Solution (EFRIS), introduced in January 2021 by Uganda Revenue Authority (URA) and how it was stemmed. Through extensive content analysis of social media posts on X (formerly Twitter) and Facebook, 2 Key Informant interviews (KIIs) with key URA officials and 2 two In-depth interviews (IDIs) with tax and …
Nmg’S Post- Covid Monetization Efforts: The Case Of Nation Africa, Veronica Wanjiru Kiarie
Nmg’S Post- Covid Monetization Efforts: The Case Of Nation Africa, Veronica Wanjiru Kiarie
Master of Arts in Digital Journalism
Revenue sources for traditional media houses have been decreasing and media houses need to be able to find alternative ways to increase revenue. The Kenyan media industry is struggling to generate revenue due to shifts in business models where advertisers are targeting potential customers directly instead of using traditional media. This study adopted a qualitative research approach and utilized a case study research design to fulfil its research objectives: (i) To identify key factors influencing successful monetization on NMG’s platform. (ii) To analyze the successes and failures of NMG monetization strategies during the past five years, and (iii) To develop …
An Analysis Of The Media’S Coverage Of The Kenyan 2022 Electoral Tallying Process: A Case Of Nation Media Group, Wanjiku Ruth Munyi
An Analysis Of The Media’S Coverage Of The Kenyan 2022 Electoral Tallying Process: A Case Of Nation Media Group, Wanjiku Ruth Munyi
Master of Arts in Digital Journalism
In Kenya, the electorate has always turned to the media for information and clarity, especially in political processes such as elections. This is more vital for the citizenry when they feel their democratic rights are being suppressed. This study was limited to the 2022 presidential election tallying process and gathered information from the relevant stakeholders involved, including the NMG, the IEBC, political coalitions, and media and communication scholars. As a case study, the research was also limited to the case of NMG and used a variety of sources of information through triangulation of both methods and sources. To this end, …
The Rise Of Influencer Marketing And Its Implications On Kenyan Legacy Media Houses' Revenues, Stephen Onjwaya Mbego
The Rise Of Influencer Marketing And Its Implications On Kenyan Legacy Media Houses' Revenues, Stephen Onjwaya Mbego
Master of Arts in Digital Journalism
The growth of social media influencers popularity has substantially disrupted traditional media and advertising landscapes, redefining audience engagement, brand marketing strategies, and revenue streams for legacy media houses. This study investigates the implications of influencer marketing on Kenyan legacy media, exploring shifts in audience preferences, financial impacts, and factors influencing advertisers toward influencer marketing. Building on the disruptive innovation theory and qualitative data from interviews with media professionals, influencers, advertisers, and audiences, the study reveals a fundamental shift in content consumption and advertising dynamics. Findings show that social media influencers thrive in direct audience engagement, authenticity, and niche targeting, catering …
Investigating Media Relations Strategies Used By Ugandan Universities To Enhance Corporate Image: A Study Of Four Higher Education Institutions, Walter Wekongo Washika
Investigating Media Relations Strategies Used By Ugandan Universities To Enhance Corporate Image: A Study Of Four Higher Education Institutions, Walter Wekongo Washika
Master of Arts in Digital Journalism
A strong corporate image is crucial for organization's to thrive in a competitive market. Discrepancies between corporate image and corporate identity can lead to confusion among stakeholders, potentially resulting in crises that harm the institution's brand. Effective media relations strategies are essential for shaping stakeholder perceptions and strengthening corporate image. This study aimed to investigate how four universities (two public and two private universities) in Uganda use media relations to enhance their corporate image, focusing on the media relations strategies used, their effectiveness, and the challenges faced. Using Grunig's Excellence Theory from 1985, it employed a qualitative approach with in-depth …
An Analysis Of The Ugandan Media Coverage Of Climate Change Stories: A Case Of Daily Monitor Newspaper And Vision, Joseph Elunya
An Analysis Of The Ugandan Media Coverage Of Climate Change Stories: A Case Of Daily Monitor Newspaper And Vision, Joseph Elunya
Master of Arts in Digital Journalism
The study analyzed how the Ugandan media covers climate change, focusing on the case of The New Vision and the Daily Monitor newspapers. Climate change remains one of the most global challenges of our time. Around the world, the environmental consequences of climate change are leading to more intense droughts in some regions while causing flooding in others. As mitigation efforts are being spearheaded at the international stage, the media is playing a very instrumental role in awareness creation. Despite the critical role of the mass media in shaping public opinion and driving policy, the Ugandan media suffers from the …
The Coverage, Framing And Audience Interaction With Climate Change Reporting: A Case Study Of Nation.Africa’S Stories, Lilys Wangari Njeru
The Coverage, Framing And Audience Interaction With Climate Change Reporting: A Case Study Of Nation.Africa’S Stories, Lilys Wangari Njeru
Master of Arts in Digital Journalism
This study investigated the coverage, framing, and audience interaction with climate change stories published on Nation.Africa, a leading digital news platform in Kenya. The research was motivated by the increasing importance of climate change communication in driving public awareness and action, alongside the observed gaps in audience engagement with such content. The study aimed to analyse how Nation.Africa covered climate change stories, the framing styles used, and the nature of audience interactions with these stories during the period from August 2023 to January 2024. Guided by agenda-setting and framing theories, the study employed quantitative content analysis to evaluate 150 stories …
An Examination Of The Phenomenon Of Celebrity Journalism In The Digital Era, Edwin Mutugi Kuria
An Examination Of The Phenomenon Of Celebrity Journalism In The Digital Era, Edwin Mutugi Kuria
Master of Arts in Digital Journalism
An outcome of the Internet is the widespread use of social media, which has been instrumental in creating a new breed of journalists who can bypass traditional gatekeepers and reach audiences directly. The era of social media has provided celebrity journalists with additional platforms to reach audiences besides traditional mainstream media outlets. Therefore, the study sought to examine the phenomenon of celebrity journalism in the digital era. The specific objectives were to assess celebrity journalism in the content of modern journalistic practices, examine how it manifests itself, and determine how celebrity journalism affects public interest remit of the media. A …
Media Framing Of Climate Change In Kenyan Print Media, Eddie Kiptanui Tallam
Media Framing Of Climate Change In Kenyan Print Media, Eddie Kiptanui Tallam
Master of Arts in Digital Journalism
This study investigated how Kenyan print media frames climate change, focusing on The Standard and The Nation newspapers, and examines the implications of these frames on public perception and engagement. Given the substantial climate threats facing Kenya, media plays a critical role in shaping public attitudes through its framing of climate-related issues. This research employed an explanatory mixed methods approach, with a content analysis of 224 (94 form The Standard and 131 from The Nation Media Group newspapers) articles from the two newspapers over a six-month period (between 1st June 2024 and 31st November 2024) to identify framing techniques, primary …
Media Coverage Of The Closure Of The Rwanda-Uganda Border In The Period 2019-2022., Irigoga Charlotte
Media Coverage Of The Closure Of The Rwanda-Uganda Border In The Period 2019-2022., Irigoga Charlotte
Master of Arts in Digital Journalism
The media plays an important role in shaping diplomatic relations and influencing state actions. However, there is limited understanding of media coverage of the closures of the Rwanda-Uganda border. This study sought to investigate media coverage of the closure of the Rwanda-Uganda border closure in the period 2019-2022. It applied Critical Discourse Analysis and Framing Theory as its theoretical framework. Through content analysis of the media coverage from this period and in-depth interviews with journalists from the Daily Monitor in Uganda and the New Times in Rwanda, the study investigated how each newspaper created narratives. The study found that while …
Growing Audiences Through The Free Subscription Model, Charity Nyambura
Growing Audiences Through The Free Subscription Model, Charity Nyambura
Master of Arts in Digital Journalism
Media mainstreams play a significant role in the contemporary media landscape in the provision of free content to high number audiences. This study investigates how media organization grow audiences through the free subscription model while using the Kenya Report news website. The study is guided by three objectives 1). To examine the audience’s perception of digital content on the free subscription model in the Kenyan Report News Website. 2) To examine subscribers' experiences with the free subscription model for the Kenyan Report News Website. 3) To examine strategies employed by the Kenyan Report News Website to grow subscribers. The study …
Examining Ethics In New Media, Anthony Irungu Mwangi
Examining Ethics In New Media, Anthony Irungu Mwangi
Master of Arts in Digital Journalism
Podcasting has become a popular form of new media in Kenya, providing a platform for sharing diverse topics. However, the minimal regulatory oversight in podcasting and the involvement of individuals with limited journalistic training have raised ethical concerns. This study, guided by Social Responsibility Theory, explores ethical awareness among Kenyan podcasters, the relationship between ethical practices and audience engagement, and the prevalence of ethical breaches in podcast content. A quantitative research design, specifically descriptive design, was adopted. Data was collected using a structured questionnaire, and podcast episodes were examined online. Only podcasters who are journalists and have worked or currently …
Exploring News Consumption Habits Of Female Audiences And Impact On Media Sustainability., Anne Njeri Kanina
Exploring News Consumption Habits Of Female Audiences And Impact On Media Sustainability., Anne Njeri Kanina
Master of Arts in Digital Journalism
This study sought to advance research in understanding audiences by exploring the news consumption and avoidance habits of male and female audiences and their impact on media sustainability in Kenya. The study used a mixed-method approach for data collection. The study collected primary data from 81 employees working at the University of Nairobi-Main Campus in the teaching, non-teaching, and support departments who completed an online survey questionnaire through the Google Docs platform. The Statistical Package for the Social Sciences (SPSS) software program and Microsoft Excel were used in the data analysis. The study also conducted in-depth interviews at the Nation …
The Role Of Drama Series In Attracting And Retaining Audiences For Bukedde Television., Akanyijuka Roggers
The Role Of Drama Series In Attracting And Retaining Audiences For Bukedde Television., Akanyijuka Roggers
Master of Arts in Digital Journalism
This study investigates the role of drama series in attracting and retaining audiences for Bukedde Television. The research was guided by three specific objectives: (1) analysing why audiences prefer watching drama series on Bukedde TV, (2) determining preferences between local and non-local drama series, and (3) examining factors influencing the choice of drama series aired. Using a mixed research approach and a case study design, the study collected data through surveys and in-depth interviews from a sample of 255 audience members selected using probability sampling and three Bukedde TV executive committee staff chosen through purposive sampling. Findings reveal a strong …
Exploring The Link Between Digital Literacy And Safety Among Kenyan Children, Collins Orono Etyang
Exploring The Link Between Digital Literacy And Safety Among Kenyan Children, Collins Orono Etyang
Master of Arts in Digital Journalism
Digital literacy is widely viewed as a key component in safeguarding online safety among children. For children to be safe online, they ought to be aware of the dangers and opportunities existing in the digital space. Therefore, they ought to possess the ability to make critical decisions about the kind of content that they encounter online. The objectives of this study were to examine the type and level of digital literacy among Kenyan children, to determine the link between digital literacy and digital safety among Kenyan children, and to identify barriers to effective digital literacy training among children in Kenya. …
An Analysis Of Factors Contributing To Women Leaving Newsrooms In Uganda, Abalo Irene Otto
An Analysis Of Factors Contributing To Women Leaving Newsrooms In Uganda, Abalo Irene Otto
Master of Arts in Digital Journalism
This study analyses the factors contributing to women leaving newsrooms in Uganda from June 2019 to June 2024. The study adopted a phenomenological qualitative methodology to explore the lived experiences of fifteen women who exited the profession. In-depth interviews were conducted to analyse themes including systemic gender discrimination, work-life imbalances, and organisational cultures hostile to female employees in newsrooms. Chapter One contextualizes the study by framing the problem, objectives, and scope, showing the persistent underrepresentation of women in leadership roles within Ugandan media. Chapter Two delves into feminist theory and organisational culture models, placing the research within broader debates on …
Individual Determinants Of Premium Content Subscription Decisions In Kenya: A Case Of Nation Media Group, Lisa Wagethi Kamau
Individual Determinants Of Premium Content Subscription Decisions In Kenya: A Case Of Nation Media Group, Lisa Wagethi Kamau
Master of Arts in Digital Journalism
The transformation in the media industry from traditional platforms of TV, radio and print to digital media platforms had necessitated a shift in business models. Traditionally, media organizations depended on circulation and advertising to generate revenues and fund their journalism, however, the revenues from these models have been dwindling, leading to massive layoffs and company closures. Many media organizations are now adopting the subscription model as a possible revenue earner, but this move has been difficult to implement. The main challenge facing the news subscription business model is that audiences have become used to free news content on the internet …