Digital Commons Network^™

La Communication Publicitaire, Khalil Khyati

Dirassat

If advertising discourse is governed by a clear communicative intention, the goal of which is to encourage the potential consumer to become a true consumer of the product or service, then the question to be addressed is: how does this transition occur, and through what communicative forms and discursive mechanisms? This article attempts to answer these questions by analyzing the mechanisms that guide the construction of the advertising message and determine the interpretation process.

Particularités Discursives Du Slogan Électoral Des Partis Politiques Marocains, Amina Erradi

Dirassat

The electoral slogan, this short of linguistic form, is an intrument of political mobilization, having a certain role in the choice of voters. Through these syntactic and rhetorical characteristics, the slogan influences the orientation of the opinions of the receivers. Politicians use it to ratify their commitments and strengthen their position. This aphorizing construction will serve both to confirm the identity of political parties and to validate the relevance of their programs. In our contribution, we will focus on the study of the discursive strategies inherent in the electoral slogan, used by Moroccan political parties during the electoral campaign conducted …

Covid-19 Et Discours Comique Sur Les Réseaux Sociaux : Médiation Ou Simple Plaisir Comique ?, Doha Akerkedou

Dirassat

The rapid and deadly spread of COVID-19 in 2020 has been accompanied by a wave of panic and fear in several countries around the world. The situation has worsened with the need to comply with drastic measures ranging from barrier gestures to confinement. The challenge was to avoid any risk of contamination that could be fatal both for oneself and for those close to them. The need for information about the situation was accompanied by a pressing need to relieve the malaise that intensified as the virus persisted. As a result, a number of comical content shares about the crisis …

The Current - Volume 35 Issue 12, Nova Southeastern University

Student Newspapers

No abstract provided.

The Cowl - V. 88 N. 19 - April 10, 2025

The Cowl

The Cowl - student newspaper of Providence College. Vol. 88 No. 19 - April 10, 2025. 16 pages.

Social Media And Sports Betting, Mikey Bishop

Student Research Symposium

No abstract provided.

Martha Stewart's Enduring Legacy: A Social Media Case Study, Holly Asay

Student Research Symposium

Martha Stewart gained fame in the 1990s and, at 83 years old, remained culturally relevant on her personal Instagram account. Despite early criticism, she had 2.6M followers and high engagement in 2025.

The Digital Dairy Diary: Exploring The Emotional Responses Of Utah Social Media Users To Dairy Content, Patryce Eldredge

Student Research Symposium

Social media is powerful in distributing information and helping society to develop perceptions and sentiments. Social media can be a useful tool in community agriculture. However, without an understanding of the emotions held by social media users concerning the dairy content on social media, ag educators can’t effectively use social media as an educational tool.

Unveiling The Success: Analyzing The Social Media Marketing Of Hailey Bieber's Rhode Skin 'Lip Shape' Campaign, Kensington Clements

Student Research Symposium

For this project, I’m looking at Hailey Bieber’s Rhode Skin Lip Shape campaign and how it was marketed on social media. I decided to focus on Instagram because Hailey is the most active there.

Social Media Health Campaign: Combating Rsv In Infants Through Education And Advocacy, Kyndie Jorgensen

Student Research Symposium

Education and awareness surrounding RSV has made people more aware of how it is spread and what it is. Less communication campaign work has been done to help people understand the symptoms of RSV in healthy adults who may pass it to infants and to support parents in advocating for their child's safety.

Xbox's Social Media Ads: Themes, Reactions, And Engagement With Game Pass Promotions, Talmage Robertson

Student Research Symposium

Subscription based entertainment has broken into the video game industry. Xbox Game Pass has set the trend for the future of subscriptions in gaming, but how does the marketing of Game Pass rope players to subscribe?

Glowing Engagement: Analyzing Social Media Reactions To Rhode Skincare's Ad Campaigns, Jetta Van Brocklin

Student Research Symposium

Context & Relevance: Analyzing social media reactions to Rhode Skincare’s ad campaigns offers insights into consumer behavior, brand perception, and marketing effectiveness, which are crucial for businesses in the influencer-driven beauty industry.

Why it matters: Social media can shape a brand's reputation, impacting sales, loyalty, and image. Brands like Rhode Skincare must understand audience reactions to refine campaigns and boost ROI.

Primary Goal:

• To assess how social media reaction to Rhode Skincare's ads influence consumer perception and brand loyalty. Hypothesis:

• Positive social media reactions to Rhode Skincare's ad campaigns correlate with increased consumer trust and purchase intent, …

Breaking Bad, Breaking Ads: A Super Bowl Social Media Case Study, Aliyah Walker

Student Research Symposium

This study examines PopCorners' 2023 Super Bowl ad featuring Breaking Bad characters and its impact on digital engagement. The campaign was selected due to its nostalgic appeal and strategic use of humor to captivate audiences. This research focuses on Instagram Reels as the primary platform for analysis.

The Effectiveness Of Social Media Campaigns In Promoting Agricultural Education And Careers, Regan Christensen

Student Research Symposium

72% of adults in the US are now using at least one social media site, according to a PEW Research Study.

Cultivating Connections: How @Sigmaalphasorority Strengthens Sisterhood Through Social Media, Sheridan Brown

Student Research Symposium

My topic explores how Sigma Alpha uses social media to cultivate sisterhood and community across its chapters

Slam Dunks And Social Media: The Rise Of Usu Men's Basketball On The Court And Online, Isabel Howell

Student Research Symposium

Branding is everything in the world of sports. A large part of a team’s success comes from their branding, and an essential part of that is social media. The USU men’s basketball team has had an eventful and memorable season, but that’s not just due to their success on the court. The Aggies have been very active on social media, engaging students, fans and viewers across the country. Since January, the team’s Instagram handle has shared hundreds of different posts, from post-game highlights, event and game promotion, and behind-the-scenes of the beloved players. This research dives into some of the …

Wishes In The Digital Age: How Make-A-Wish Transforms Lives Through Social Media, Haleigh Deming

Student Research Symposium

Make-A-Wish is an inspiring nonprofit organization whose mission is to create life changing experiences by granting wishes to children with critical illnesses. Along with countless donations and volunteers, Make-A-Wish uplifts families by spreading the word and promoting wishes throughout multiple social media platforms.

Connections Around The Globe: Duolingo's Unique Approach To Expanding Its Target Audience Through K-Pop, Savanna Seal

Student Research Symposium

In the contemporary marketing landscape, brands must forge genuine connections with their target audiences to cultivate engagement and loyalty.

Impact Of Social Media On Interpersonal Communication Skills, Kenadie Jackson

Student Research Symposium

There is fear of social media enhancing a communications crutch which allows space to withdraw from important social cues and interactions.

Lindenwood Digest, April 9, 2025, Lindenwood University

Lindenwood Digest

The Lindenwood Digest has been a digital employee newsletter since 2009.

"Everyone Watches Womens Sports", Promoting Inclusion And Raising Awareness Through Social Media, Katelyn Bytheway

Student Research Symposium

The "Everyone Watches Women's Sports" campaign is an initiative by TOGETHXER, a media and commerce company founded by athletes Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird. Launched in December 2023, the campaign aims to elevate the visibility and support of women's sports.

The Influence Of Social Media On Journalism: Challenges To Accuracy, Credibility, And News Consumption, Natalee Parry

Student Research Symposium

Social media has reshaped journalism, challenging accuracy, credibility, and public trust in news. This study examines the impact of social media on news consumers and how it affects their trust in news.

Active Wear Meets Industry Leading Hydration Co In Social Media Connection, Lainey Boulton

Student Research Symposium

ACTA Wear has recently teamed up with HydroJug, creating a powerful partnership that brings together two brands dedicated to promoting a healthy and active lifestyle. Known for its high-quality, performance-driven activewear, ACTA Wear has found an ideal ally in HydroJug, a brand that focuses on hydration and wellness. This collaboration aims to inspire individuals to take better care of their bodies by integrating fitness, hydration, and the right gear into their daily routines. By joining forces, both brands have united their missions of encouraging healthier habits and offering products that help individuals live their best, most active lives.

The Digital News Divide: How Social Media Consumption Affects Trust In Utah's Traditional News Outlets, Garrett Wolverton

Student Research Symposium

Social media has changed the way we access, consume, and perceive traditional news media. This research seeks to fill gaps in local research by examining the potential correlation between social media use and the trust and credibility afforded to Utah's mainstream news outlets.

Student-Made Reels And Real-Time News Drive Engagement Up To 5x Higher Than The Norm, Sicily Clay, Shelby Black

Student Research Symposium

Social media plays a crucial role in connecting The Utah Statesman with the Utah State University community, making Instagram a key platform for news and engagement.

Duolingo: Language Learning App Turns Viral Sensation, Emma Olsen

Student Research Symposium

The simple language learning app has found other means of success rather than adds on TV. They have turned to social media.

Duolingo has gained momentum on TikTok by curating creative content leading to over 15 million Followers.

User-Generated Content: The Secret Sauce Behind Apple's #Shotoniphone Campaign, Kaylee Moss

Student Research Symposium

Apple is generating successful user generated content on Instagram, decreasing social media marketing costs. This is a tactic used for many social media campaigns, why is Apple's Successful?

The Fear Of Replacement: How Ai Panic In Journalism Mirrors Existential Crisis In Industry, James Hutson

Faculty Scholarship

This study systematically examines the portrayal of artificial intelligence (AI) errors, such as hallucinations and deepfakes, in journalistic contexts, evaluating whether these narratives reflect a broader existential anxiety about AI's role in reshaping journalism. Using a systematic literature review combined with a qualitative content analysis of recent AI-focused news reports, this study identifies recurring themes in media coverage to assess the accuracy and context of reported AI errors relative to actual technological limitations and affordances. Findings suggest that while AI errors are comparatively rare, they receive amplified coverage, often fueling public mistrust in AI technologies. Nevertheless, a balanced examination reveals …

“I Never Wanted This”: Examining Maintenance Of White Femininity Within Abortion Stories On Tiktok, Brooke Pope

Communication ETDs

The invocation of tragedy in abortion stories has been acknowledged as a rhetorical tool that creates affective prescriptions and marginalization. Expanding on this concept, this work identifies how these strategies are used to maintain white femininity structurally through individual narratives. An intersectional feminist rhetorical analysis of abortion stories told on the platform TikTok is used to identify discursive practices that signal to white femininity. These practices are organized into three prominent themes within narratives: moves toward victimization, moves toward innocence, and prescribed punishments. Thematically, these serve to identify how pro-choice rhetoric fails to be intersectional and underscore the importance of …

The Impacts Of Media Richness, Blurriness, And Beautification Of Online Dating Profile Visual Elements On Dating Outcomes, Minhao Dai, Shilin Xia

Faculty Articles

Introduction: Online dating is a popular way for individuals to connect today, and the visual elements of an online dating profile have become an essential part of online dating. The current study examined how media richness, visual blurriness, and beautification of an online dating profile’s visual elements would influence online dating outcomes.

Methods: We conducted an online dating experiment with 10 different conditions with younger adults between 18 and 35 (n = 389).

Results: The results showed that the richer visual elements and the beautified selfie in an online dating profile predicted a number of dating outcomes, including stronger …