Digital Commons Network^™

The Study Of How Sensory Marketing Techniques Used By Beauty Brands Influence Engagement And Consumer Perception On Social Media Platforms, Particularly By Evoking Specific Consumer Emotions, Eeshani Juthani

Digital Marketing Theses

This study describes how a consumers' attitude towards beauty products on social media is affected by sensory marketing techniques and cues. This study also examines how sensory marketing tactics and elements such as sight, sound, smell, touch, and taste affects the way a consumer engages with content on social media platforms like Tiktok and Instagram.

Agricultural Extension Agents’ Perceptions Regarding The Use Of Social Media In Extension Work, Howard M. Wallace Ii, K. S. U. Jayaratne, Wendy Warner, Dara Bloom, Julia Mckeown

Journal of Human Sciences and Extension

Social media enables Extension agents to reach a large group of clients efficiently. However, research on agricultural Extension agents’ perceptions about social media use in Extension work is limited. The purpose of this study was to determine the perceptions of agricultural Extension agents regarding the use of social media in Extension work. This was a descriptive research study conducted online. Findings confirmed that agricultural Extension agents in North Carolina State find social media helpful in Extension work, such as for the distribution of information to their clients and extending its reach to a larger audience. Extension agents perceive that using …

Making Digital Connections: Extension Educators’ Perceptions And Use Of Qr Codes, Kobina D. Fanyinkah, Jefferson D. Miller, Casandra Cox, Will Doss

Journal of Human Sciences and Extension

While Extension educators recognize the potential of digital tools for outreach, there are still barriers to adoption, effective implementation, and acceptance. The goal of this study was to evaluate Extension educators’ perceptions concerning quick-reponse (QR) codes in outreach activities, including their effectiveness, integration, and barriers faced when using them. The study used a qualitative approach in the form of semi-structured interviews of twelve Extension professionals purposely sampled from the Ozark region of the Arkansas Cooperative Extension Service. Participants perceived the effective use of the technology to be related to their target clients’ age and technological proficiency. Additionally, Extension professionals reported …

Desert Desires And The War On Terror: Pre- And Post-9/11 Sheikh Romances, Leena Altamimi

Book Publishing Final Research Papers

The existence of sheikh romances as a subgenre has prevailed for well over a century in Western literature. Therefore, would one be able to discern whether the book cover imagery as well as the textual content showcases any tangible differences pre and post 9/11, and America’s “war on terror” campaign? A total of five books are observed: The Sheik by E.M. Hull published in 1919, Sarah Holland’s Desert Destiny published in 1991, Loreth Anne White’s The Sheik Who Loved Me and Penny Jordan’s Possessed by the Sheikh (both published in 2005), and lastly Crowned for the Sheikh’s Baby by Sharon …

A Word From The Writing Team (July 2026), Pam Walter, Mfa, Laura Deloretta, Phd

A Word From the Writing Team (Newsletter)

No abstract provided.

What Is Media Authenticity?: A Guide To Detecting Authentic Media Literacy, Kawan Yarbrough

Theses

This project seeks to answer the question of what media authenticity is, as it relates to different forms of popular media such as social media and content creators, content consumers that also actively post on social media, Reality Television and also touching base on how Artificial Intelligence has infiltrated the lives of many. Aside from discussing academia that has been published on this topic prior, my project will additionally include a quick guideline for being able to detect inauthentic media, and give quick points and recommendations for people that have no active media literacy training of any kind that can …

Da Mosang Tarsier Series: Developing Digital Bullying Prevention Materials For Filipino Parents Of Grade School Students, Rudy M. Danganan Jr., Ann Christine V. Braga, Maria Kristina S. Alfonso, Romelito Manuel D.S. Clorina, Ma. Regina Hechanova

Children and Families

Bullying remains a significant public health and educational concern worldwide and is particularly prevalent in Philippine public schools, with Grade 7 students identified as a vulnerable group. Although the Anti-Bullying Act of 2013 (Republic Act No. 10627) mandates school-based policies and procedures, persistent implementation gaps underscore the need to strengthen home–school partnerships and equip parents with practical, culturally grounded response strategies. This paper describes the development of the Da Mosang Tarsier Series, a set of digital psychoeducational comic strips designed for Filipino parents of Grade 7 students. Guided by a user-centered design (UCD) framework, the project began with a Generative …

Through The Lens Of Clarity: Perceived Organizational Tightness Boosts Creativity For Men, But Not For Women, Grace J. H. Lim, Roy Y. J. Chua

Research Collection Lee Kong Chian School Of Business

A commonly held perspective in the cultural tightness literature is that cultural tightness tends to negatively impact creativity. Yet some findings indicate that this relationship is not strictly negative and that a more nuanced perspective should be considered. Drawing on social information processing (SIP) theory and social role theory, we build theory on how the perception of organizational cultural tightness can increase creativity for some employees, but not for others. Specifically, we propose that perceived organizational tightness—the extent to which one perceives that an organization is characterized by strong norms and sanctions for deviation—increases clarity on creativity evaluation standards and …

“The Ai Pushed Me To Consider New Perspectives”: Preliminary Observations On A Chatgpt Intervention Designed To Elicit Critical Thinking About Media Headlines, Karina Luna, Chelsea Julian Reynolds, Ali Zain

Journal of Media Literacy Education Pre-Prints

This study explored whether a custom AI chatbot could be a relevant tool for promoting critical thinking about news bias. The research team discusses the development of a custom critical media literacy chatbot and its implementation in an upper-division critical media studies course at a large North American public university. Students interacted with the chatbot to analyze news headlines about transgender issues, employing a scaffolded framework to dissect media framing and generate alternative frames. We argue that the same AI technologies fueling anxiety can be reimagined as partners in cultivating critical media literacy and guiding future directions in journalism pedagogy. …

Expanding The Cognitive Attentional Standards Platform Through Artificial Influence Assessment (Aia): Rationale, Development, And Measurement Design, Delante Clark

Graduate Scholarship and Creative Works

Artificial intelligence is increasingly shaping how individuals access information, make decisions, and interact with digital environments. The Cognitive Attentional Standards Platform (C.A.S.) was developed to assess attention related harms, cognitive safety, digital autonomy, and platform influence across digital systems (Clark, 2026). However, the growth of generative AI, conversational agents, and algorithmic decision support technologies has introduced new forms of influence that may not be fully captured by existing assessment domains. This paper proposes the Artificial Influence Assessment (AIA) as an expansion of the C.A.S. framework designed to measure AI mediated influence on cognition, behavior, autonomy, and information processing. Drawing on …

Self-Help Or Hype? How The Public Seeks And Uses Health And Self-Help Information, Bailey Fraser Dr., Joanna Pozzulo Dr., Emily Pica Dr.

Journal of Social, Behavioral, and Health Sciences

The rapid growth of the global wellness industry and increased availability of health information through social media and self-help resources have raised concerns about the public’s ability to evaluate credible health information. This study examined how adults in Canada and the United States use health information, what they consider qualifies information as evidence, and their reading behaviors related to physical and mental health, including self-help books. A total of 96 participants completed an online survey assessing health information use, criteria for evidence, reading habits, and self-help book selection. Participants reported using health information primarily to make personal health decisions and …

Using Amish Scribes’ Newspaper Letters To Portray The New Wilmington, Pa, Amish Settlement, Kristin Park

Journal of Amish and Plain Anabaptist Studies

In studying distinctive ethnoreligious communities, it is preferable to listen to and analyze the voices of members themselves. This paper interprets the professed values, activities, and priorities of an understudied, hybrid Andy Weaver / Old Order Amish settlement using Amish scribes’ letters to two Amish and one non-Amish newspaper. Quantitative and qualitative content analysis of the newspaper letters discovered dominant themes of emotional expression, illness and accidents, visits, weather, and work and compared their prevalence across the newspapers. Amish newspapers were more emotionally expressive and highlighted members’ illness and injury while the non-Amish newspaper primarily focused on visiting, weather, and …

Toward Professionalization: Insights From Sign Language Interpreters In Vietnam, Anh P. Doan

Journal of Interpretation

This study examines how sign language interpreters in Vietnam perceive the professionalization of their field and the strategies they propose for establishing it as a recognized profession. Despite growing demand for communication access, sign language interpreting in Vietnam remains an emerging field with limited institutional infrastructure and no formal interpreter education programs. Data were collected through an online qualitative survey of 28 hearing interpreters working in sign language interpreting across Vietnam. Responses were analyzed using thematic analysis to identify key themes in interpreters’ experiences and perspectives. Findings show that many interpreters enter the field through informal pathways such as community …

Online Rights Defense Among Chinese Americans Against Racial Aggression In The U.S. During The Covid-19, Fangzhu Lu, Wenshan Jia

Communication Faculty Articles and Research

Purpose

This study investigates how Chinese American communities responded to heightened racial discrimination during the COVID-19 pandemic by utilizing social media platforms to safeguard their civil rights, articulate collective concerns, and mobilize resistance against racial aggression.

Methodology

Through qualitative case study analysis, the research examines the social media activities of six advocacy organizations, including three X accounts (WashTheHate, Chinese for Affirmative Action, Asian Americans Advancing Justice) and three Instagram accounts (Stop AAPI Hate, Stop Asian Hate, Advancing Justice: AAJC). The analysis focuses on the content strategies and communication mechanisms employed to counteract racial hostility.

Findings

The selected organizations used social …

Locate Alternative Media In The Digital News Ecosystem: A Cross-Country Comparative Study Of Alternative-Mainstream Audience Overlap Networks, Qinfeng Zhu, Fan Liang, Gabriel Miao Li

Communication Faculty Articles and Research

This study examines alternative media within the digital news ecosystem in six European countries: Norway, Sweden, Austria, Germany, France, and Spain. Using a network approach and a cross-country comparative design, we analyze audience overlap between alternative and mainstream media, the positions alternative media occupy within these networks, and how media systems and political contexts may shape these dynamics. Our findings show that while overall audience overlap is low, it is higher in countries where far-right populist parties have greater institutionalized access to political discourse. We also identify alternative media enclaves within the Northern-type media system characterized by strong professional journalism—particularly …

Freshman Student Sleep And Academic Stress Levels: An Empirical Study For Embry-Riddle Aeronautical University, Julia M. Cortese

Beyond: Undergraduate Research Journal

Receiving an adequate amount of sleep is essential for academic success as it prepares the brain each day for the workload ahead. Sleep deprivation is associated with negative cognitive, emotional, and physical outcomes that may affect academic performance. Currently, Embry-Riddle Aeronautical University (ERAU) does not have any form of sleep education or awareness for first-year, first-semester students, which leaves them susceptible to a cycle of sleep deprivation, academic underperformance, and stress. This study examines the relationship between sleep habits and academic stress among first-semester, first-year students of Fall 2023 at ERAU. This empirical study used a mixed-methods survey with eighteen …

National Belonging And Cricket Fandom: Narrative Storytelling By Indian Premier League (Ipl) Teams On Instagram, Aman Misra, Adam William Love

Journal of Global South Sport Studies

This study examines how Indian Premier League (IPL) teams employed narrative storytelling on Instagram during the 2020 edition of the tournament, which was held in the United Arab Emirates rather than in India. Throughout the season, IPL teams used social media, especiallyInstagram, to foster online relationships and construct visual narratives reflecting transnational identity and other forms of cultural symbolism. Using Fisher’s (1985) narrative paradigm and Kress and van Leeuwen’s (2006) framework for visual narrative analysis, we investigate how Instagram posts from IPL team accounts articulated political and cultural identities. In doing so, the current study provides a novel contribution to …

A Scoping Review Of Sycophancy In Large Language Models: Operational And Theoretical Recognition, Kallen Zhou, Manning Littlejohn, Isabella Garrard

Endeavors: Mississippi State Undergraduate Research Journal

As large language models (LLMs) usage grows across different domains, sycophancy, the tendency for output to align with users, is increasingly being recognized as a primary issue arising from applying LLMs into critical areas. Current research has provided a variety of theoretical definitions, mitigation techniques, and quantification for sycophancy. However, there is little to no consistency across different papers. This scoping review seeks to connect different works on LLM sycophancy by identifying themes in theoretical definitions, measurement methods, and inducement techniques of sycophancy. By analyzing 26 papers (preprints, conference proceedings, and journal articles) from arXiv, ACL Anthology, and Scopus, this …

Call Center Leaders’ Communication Strategies To Increase Employee Productivity, Tracie Okema Stenson

Walden Dissertations and Doctoral Studies

No abstract provided.

Man Down: Exploring Identity, Uncertainty And Resilience In An Autoethnographic Performance Of Prostate Cancer As Applied Health Communication, Kevin Hawley

USF Tampa Graduate Theses and Dissertations

The purpose of this dissertation study was to explore how an autoethnographic performance of my experience of prostate cancer could serve as a method of applied health communication, designed to encourage men to be screened for prostate cancer. One in eight men in the United States will be diagnosed with prostate cancer in his lifetime. However, while the incidence rate of prostate cancer is increasing—particularly of advanced-stage disease—the number of men choosing to be screened is declining (American Cancer Society, 2025).This study explores the barriers to men being screened, both in the literature and in my personal experience. Among those …

Navigating Multiple Roles: Communication Strategies Of Indonesian Postgraduate Women In A Patriarchal Collectivist Culture, Shela Kusumaningtyas, Wawan Hadinata, Nur Iman, Yunati Alinda, Adinda Aulia Nurhaliza, Leoni Nindyasari

JURNAL KOMUNIKASI INDONESIA

This study examines how Indonesian postgraduate women negotiate simultaneous roles as wives, mothers, workers, and students within a patriarchal collectivist culture. Using a qualitative case study with a constructivist orientation, the research focuses on six postgraduate students at the University of Indonesia who were selected through purposive criteria because they simultaneously managed family, work, and academic responsibilities. Data were collected through in-depth interviews, limited contextual observation, and supporting documents, and were analyzed using open, axial, and selective coding procedures. The findings show that role conflict is experienced not merely as a matter of time management, but as a layered burden …

Redesigning An Intercultural Communication Course To Build Power Skills For An Ai-Augmented Global Economy, Nitin Deckha

International Journal of Emerging and Disruptive Innovation in Education : VISIONARIUM

This case study reports a full redesign of an undergraduate Intercultural Communication seminar in Toronto, repositioning the course to foreground power skills as durable differentiators in an AI-mediated economy. The redesign shifts an asynchronous distance format into a seminar-based model with weekly applied learning, scaffolded assessments, and a four-week COIL partnership with a Turkish university to create authentic intercultural collaboration under real constraints. Students practice creativity, curiosity, critical thinking, ethical reasoning, decision-making, verbal and nonverbal communication, cross-cultural competence, and self-reflexivity, while also learning to use AI tools in ways that remain accountable to disciplinary standards. Assignments include debates, peer assessment, …

"Using A Sledgehammer To Crack A Nut" A Proposal To Re-Frame The Media Industry's Perspective On Generative Ai, Reace Barnett

Student Theses and Dissertations

Generative Artificial Intelligence (GenAI) continues to be a divisive topic in the media industry and there are concerns about technical challenges that may affect GenAI’s trustworthiness and reliability. As such, fears of degraded public trust in media products and services have arisen, and while we have a tendency to trust machines, it is clear that public attitudes toward automated decision-making are contentious. Previous research on machine cues found that they are associated with increased perceived objectivity and willingness to disclose information. Conversational GenAI may reduce political polarization, yet many people remain worried about risks such as bias, hallucinations, improper attribution, …

Ethically Implementing Ai To Maximize The Designer's Workflow, Victoria Lyons

Masters Theses

Artificial Intelligence (AI) is a rapidly advancing technology that has impacted nearly every industry. Graphic design is certainly no exception. AI has provided designers with a multitude of exciting opportunities and new methods to improve their work. At the same time, AI has also created some complex ethical challenges for designers to navigate. AI has the potential to greatly increase workflow efficiency, bring in automation to repetitive tasks, and provide new creative potential, but it also introduces concerns about creative and artistic integrity, intellectual property laws, and transparency with the consumer.

The focus of this thesis research will explore how …

Toward Defining Vulnerability For The Field Of Communication, Adrian Osman

Doctoral Dissertations and Projects

Vulnerability, a common human experience, is still not well-theorized within the field of communication and lacks a clear, discipline-specific definition. This qualitative study examined how vulnerability shapes interpersonal communication, using general systems theory and social exchange theory as guiding frameworks. Through in-depth interviews with individuals who identify obesity as a lived vulnerability, five central themes emerged: awareness and acceptance of vulnerability, experiencing weight-based dismissal in healthcare, weight-related communication in familial and everyday interactions, avoidance and situational disengagement, and support systems – what works and what does not. Findings show that vulnerability acts as a dynamic communicative force, shaping engagement, withdrawal, …

Information, Communication, And Content Creation Digital Skills: Task-Based Performance Tests Among Youth In Europe, Alexander Van Deursen, Ester Van Laar, Ellen J. Helsper, Luc Schneider, Veronika Kalmus, Signe Opermann, Mari-Liis Tikerperi, Margus Pedaste, Rasmus Mannerström, Katariina Salmela-Aro, Natalia Waechter, Christin Brando, Cristina Ponte, Rita Baptista, Susana Batista, Giovanna Mascheroni, Davide Cino, Jacek Pyżalski, Natalia Walter, Marie Jaron Bedrosova, Hana Machackova, Michal Muzik, Stepanka Kadera, Leen D'Haenens

Journal of Media Literacy Education Pre-Prints

Youth’s digital skills are of growing interest to scholars and policymakers. This paper reports on a performance test in which over 600 youth from six European countries tested their skills by undertaking tasks measuring information, communication, and content creation digital skills. The findings question whether youth have the skills needed to reap the benefits from online information provision and social interactions. They struggle to understand whether websites are trustworthy, to distinguish advertising from information, with online meeting and conversation etiquette, and with content creation. This applies to both girls and boys, although some gender differences were observed depending on the …

Hand Mapping: Our Sexual Health Is (Not) In Our Hands, Laura L. Ellingson

Feminist Pedagogy

This Original Teaching Activity introduces hand mapping, an assignment based on the body mapping method, in the context of a communication and gender studies course. Hand mapping can be adapted to interpersonal, organizational, intercultural, and media courses that address identities, intersectionality, communication, culture, and power in different contexts and mediums. Students outline their hands on paper and artfully embellish them as a visual representation of important takeaways or lessons they learned in the course in response to the prompt, “Our sexual health is (not) in our hands.” Students write an “artist’s statement” explaining meanings of color, symbolism, and design.

Spotting Power: Reframing Media Literacy In Civic Education, Kason Kendall

Democracy & Education

This article analyzes and critiques the tendency to frame media literacy as a neutral skill set concentrated on verifying sources, or "spotting the error." While this approach emphasizes cognitive habits of checking for bias and accuracy, it does not adequately prepare students to understand intentional misinformation as a political strategy. Building on Matthew's (2020) response to Curry and Cherner (2019), I propose that limiting media literacy to error correction hides the strategic production and intentional spread of disinformation by powerful organizations, corporations, and media outlets. Rooted in curriculum theory and the work of scholars such as Gramsci, Hall, Habermas, and …

Tilly Norwood And The Promise Of Frictionless Creation: Feminist Pedagogy In Ai-Saturated Classrooms, Jill N. Fredenburg

Feminist Pedagogy

This article examines how feminist pedagogy can intervene in AI-saturated classrooms by foregrounding refusal, embodiment, and critical engagement with what I term the muddy algorithms of generative systems. As institutions increasingly normalize AI as an inevitable educational tool, this work challenges that assumption by situating AI within broader structures of power, labor, and extraction. Drawing on classroom experiences in media and communication courses, I use the case of Tilly Norwood, an AI-generated “actress,” to explore how automation reproduces gendered expectations of availability, consent, and creative labor. The concept of muddy algorithms names the opaque, uneven, and value-laden processes through which …

Chronicling Oral History In The Classroom: Preserving Campus Memories And Fostering Connectivity, Madison A. Krall, Kate Sierra

Feminist Pedagogy

In our ever-changing world, projects involving undergraduates, faculty, and staff serve a dual purpose. This oral history assignment aids students in developing the real-world skills of project management, interpersonal communication, interviewing, and digital literacy. We outline how student-created oral histories reflect the underpinnings of feminist pedagogy and contribute to campus connectivity as students learn how people from different intersectional backgrounds can collaborate to benefit their university communities. Using communication research methods and new-age technology, students capture memories of long-standing campus representatives and develop video products for their university archives that bridge past university life, today’s classroom skills, and tomorrow’s potential.