Pbrl 3409: Pr Case Studies (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: Case studies and typical public relations problems; planning and preparation of communications materials for various media; application of public relations techniques.

Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)

Long Distance Relationship Partners' Relationship Maintenance Behavior And Relationship Uncertainty Reduction, My Bui

Electronic Theses and Dissertations, 2020-2023

Social networking sites have become popular communication tools to make connections and maintain interpersonal relationships, especially for long-disance romantic relationship. Given the popularity of this new communicative platform, this study aims at updating their pattern in terms of their benefits in maintenance romantic relationships among college students. 133 students were recruited to assess their maintenance behaviors through their uses of computer-mediated communication and some traditional communicative channels as well as their uncertainty level. This results reveal that long-distance romantic relationship partners use computer-mediated communication tools such as texting, direct messaging, Snapchat, and others more frequently than partners in geographically close …

The Mothman And Other Strange Tales: Shaping Queer Appalachia Through Folkloric Discourse In Online Social Media Communities, Brenton Watts

Theses and Dissertations--Linguistics

Little work has been conducted on the intersections of queer and Appalachian identities, in part because these two identities are viewed as incompatible (Mann 2016). This study uses a multimodal critical discourse analytic approach to examine the Instagram posts of the Queer Appalachia Project, which represent a substantial body of discourse created by and for queer Appalachians. Of specific interest to this analysis are those posts which employ folkloric figures, such as West Virginia’s Mothman, to do identity work that is queer, Appalachian, and queer-Appalachian. Often, this act is accomplished through juxtaposition with Appalachian imagery and the reclamation of homophobic …

Voices “Herd”: A Social And Sentiment Analysis Of Consumers Perceptions Of Fair Oaks Farms, Jacelyn De'nae Nesmith

Theses and Dissertations--Community & Leadership Development

Americans are searching for more information than just cost and quality of their food. Today, consumers are searching for information regarding the production practices and how animals are treated during the process. As consumers do not always have a first-hand source for this information, they are often referring to social media to have their questions answered. Social media has the reputation to negatively influence public perceptions of the agricultural industry. An example of an organization experiencing the consequences of social media influencing public opinion is Fair Oaks Farms. In 2019, an undercover animal rights activist group made accusations of poor …

The Development Of A Couple Observational Coding System For Computer-Mediated Communication, Martha S. Rackets

Theses and Dissertations--Family Sciences

Many romantic couples integrate text and computer-mediated communication (CMC) into their relationship dynamics, both for general relationship maintenance and for complex dynamics such as problem solving and conflict. Romantic couple dynamics are interactional, dynamic, and sequenced in nature, and a common method for studying interactions of this nature is observational analyses. However, no behavioral or observational coding systems exist that are able to capture text-based transactional couple communication. The main purpose of this dissertation was to develop an observational coding system that can be used to assess sequenced computer- mediated, text-based communication that takes place between romantic partners. This process …

Didactic Marital Mediation: An Alternative Model Of Helping Couples Stay Married, Djidjoho C. Y. Akloubou Gnonhossou

Theses and Dissertations--Family Sciences

Mediation is one of the alternative dispute resolution (ADR) methods in which a third party with no decision-making power often facilitates informal talks and listening to address conflicts between concerned parties for possible mutually beneficial solutions (Bush & Folger, 2005; Haynes, 1994; Irving & Benjamin, 1995). When used in helping couples in conflict to reconcile or to strengthen marriages, mediation takes the form of marriage mediation (Boardman, Fiske, Israel, & Neumann, 2009, May; Boardman, 2013). Also known as mediation to stay married, marriage mediation is an approach to helping couples at all stages of marital relationships such as newlywed couples, …

The Pink And Blue Problem: Altercasting In Gendered Advertising, Abigail Benn

Capstone Showcase

When you meet a baby for the first time, and you don’t know its sex, if its wearing pink clothes, most people will automatically assume it’s a girl; or if they’re wearing blue clothes, it’s automatically a boy. The pink and blue problem is the enforcing of gender stereotypes through color, associated roles, and imagery. The root of this problem is that many people are unaware of the difference between “sex” and “gender”, and that they can be mutually exclusive. Your sex is the body you’re born with, and all the parts that come with it, while your gender is …

The Age Of The Advertorial: Incorporating Sponsored Content Into The Newsroom, Hayley Robb

Mahurin Honors College Capstone Experience/Thesis Projects

During a time when news is fast, frequent and easier to find than ever, it has become harder for news outlets to not only generate revenue but to establish a need with their readers. Sponsored content pieces, also referred to as native advertising, have offered creative solutions to this problem for student media groups and professional news outlets across the country.

Using WKU’s first-ever content agency, Cherry Creative, as a case study and by analyzing various other news outlets in the U.S., this project aims to develop a series of recommendations for the future of Cherry Creative and student media, …

Recherche Formative Exhaustive Sur Les Croyances, Les Pratiques Et Les Comportements En Matière De Santé Au Mali, Breakthrough Research

Reproductive Health

Breakthrough RESEARCH, in conjunction with the Centre d’Etudes et de Recherche sur l’Information en Population et Santé (CERIPS), designed and conducted a mixed method formative study to inform USAID Mali’s health and nutrition programming for the next five years. This project aimed to increase demand for and use of health, nutrition, water and sanitation services; increase individual and household adoption of healthy behaviors; and improve household and community capacities to plan, finance, and manage their own health and health systems. This formative research comprised three phases of data collection to reveal the contexts of health behaviors and determinants, motivators, and …

Comprehensive Formative Research On Health Beliefs, Practices, And Behaviors In Mali, Breakthrough Research

Reproductive Health

Breakthrough RESEARCH, in conjunction with the Centre d’Etudes et de Recherche sur l’Information en Population et Santé (CERIPS), designed and conducted a mixed method formative study to inform USAID Mali’s health and nutrition programming for the next five years. This project aimed to increase demand for and use of health, nutrition, water, sanitation and health services; increase individual and household adoption of healthy behaviors; and improve household and community capacities to plan, finance, and manage their own health and health systems. This formative research comprised three phases of data collection to reveal the contexts of health behaviors and determinants, motivators, …

Mapping Misinformation In The Coronavirus Outbreak, Ana Santos Rutschman

All Faculty Scholarship

The coronavirus outbreak has sent ripples of fear and confusion across the world. These sentiments—and our collective responses to the outbreak—are made worse by rampant misinformation surrounding the new strain of the virus, COVID-2019. In this post, I survey some of the most pervasive areas of tentacular coronavirus-related misinformation that has proliferated online -- as well as the responses of social media companies like YouTube, Facebook, Pinterest and TikTok that may ultimately prove inadequate given the magnitude of the problem.

The Cultivation Theory And Reality Television: An Old Theory With A Modern Twist, Jeffrey Weiss

Capstone Showcase

George Gerbner, a Hungarian-born professor of communication, founded the cultivation theory, one of the most popular and regarded theories in the communications world. Developed in the mid 20th century, the theory focus on the long-term effects of television on people. Longer exposure to signs, images and people on television cultivates their perception of reality in the real world. The television became a household staple during this time. Families often spent time together watching programming together, however, it played out different effects for each person. Television's constant visual and auditory stimulation on a person made it easier to cultivate certain messages, …

The Morphology Of Sex: Tracking Change In The Sex Discourse At Augustana College, Robert E. Burke

Audre Lorde Prize

Here, I track how the criteria for deeming sex as acceptable or unacceptable have changed over time at Augustana College. To do so, I apply two critical lenses to archived issues of the Augustana Observer. The first lens involves Rubin's concept of the "sex hierarchy," a variety of categories by which we may judge sex as good or bad. The second lens is related to Berlant and Warner's "national heterosexuality," a concept that claims that sexual norms are intrinsically elastic but politically, culturally, and economically firm under capitalism. Making use of a localized "snapshot" approach, I use recent Augustana history …

Green Trust Perceptions Of Eco-Labels, Rebecca Dupont

Electronic Theses and Dissertations, 2020-2023

Sustainability in the United States trends a new marketing demand for eco-labels yet brands often skip regulation to obtain these labels and break consumer trust. The country currently has over 200 eco-labels, leaving consumers overwhelmed and confused. In the present study, 3 focus groups of 6-8 participants were interviewed about their opinions, perceptions and attitudes towards eco-labels. A thematic analysis of the focus group audio was completed. The results indicated that participants desire products with eco-labels yet paradoxically distrust eco-labeled products.

Use Your Head: A Frame Analysis Of Digital Media On Concussions In The National Football League Using The Health Belief Model And The Extended Parallel Process Model, Harrison Stow Witwer-Dukes

Senior Independent Study Theses

Over the past decade, the topic of concussions in the National Football League has increased in discourse as more information about the long term effects of head injuries has come out. The way the media portrays the topic has a significant impact on how the general public perceives the issue, as well as how solutions to the issue are proposed. The purpose of this study is to perform a frame analysis on 30 digital media news articles from 2009-2019. The frames presented in the study are based on elements from the Health Belief Model and the Extended Parallel Process Model. …

Interpersonal Influences On Interpretation Of Workplace Sexual Harassment, Rachael E. Purtell

Graduate Theses, Dissertations, and Problem Reports (ETD)

The purpose of this thesis is to investigate how women interpret and respond to incidents of sexual harassment at work, in the context of both their romantic relationships and workplace cultures. Incorporating Ambivalent Sexism Theory (Fiske & Glick, 1995) to measure sexist attitudes, I presumed that their own, their partners’ and their presumed workplace’s sexism scores for both subsets would be linked to the women’s perceptions and behavioral intentions in response to being sexually harassed at work. Participants were 145 heterosexual adult women, employed full-time and in self-defined committed heterosexual relationships. Each completed a survey that included the Ambivalent …

Media Exposure To Crime, Fear Of Crime, And Social Interaction Anxiety, Genea Shoulders

Walden Dissertations and Doctoral Studies

In 2000, approximately 30% of all news stories in mass media focused on crime. According to research, increased exposure to the media directly correlates to an increased fear of crime; however, little research has been conducted into this influential relationship and the extent of which it could affect a person’s social interaction anxiety. Therefore, the study’s purpose was to examine the relationship and consequential impact of media exposure and the extent of which the fear of crime had on individuals’ social interaction anxiety levels. Through a quantitative approach, this study used the theory of cultivation. Question one examined the effect …

The Effect Of Newspaper Closure On Local Media Ecology, Cody David Nespor

Graduate Theses, Dissertations, and Problem Reports (ETD)

On August 31, 2019, the local newspaper of Youngstown, Ohio, The Vindicator, ceased publication after 150 years. The Vindicator’s closure left Youngstown as the largest city in the United State without a major newspaper. As local newspaper closures become more and more common across communities, there are questions on how, and if, the coverage and content those newspaper provide to their communities can be replaced or will simply be lost forever. This study has three research questions. Question one pertains to the amount of original reporting that will exist without The Vindicator. Questions two asks about the amount of locally …

Jrsm 7320: Mass Media & Diversity (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Pbrl 3400: Survey Of Public Relations (Syllabus), Beth Wilson

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Pbrl 3400: Survey Of Public Relations (Syllabus), Audrey Chaney

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Pbrl 3421: Public Relations Writing (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Pbrl 3400: Survey Of Public Relations (Syllabus), Beth Wilson

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Pbrl 4421: Crisis Communication (Syllabus), Kim Marks

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Pbrl 4440: Public Relations Campaign (Syllabus), Teri Del Rosso

Journalism and Strategic Media Syllabi Archive

No abstract provided.

Pbrl 3400: Survey Of Public Relations (Syllabus), Beth Wilson

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of public relations and its relationship to marketing and communications. Traditional and non-traditional public relations will be studied, and emphasis will be placed on problem-solving and applications of modern tools and practices.

Advr 3300: Introduction To Advertising (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3300: Introduction To Advertising (Syllabus), Andrea Wiley

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3300: Introduction To Advertising (Syllabus), Andrea Wiley

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.