Digital Commons Network^™

Perceived Political Party Divide During The Pandemic: A Framework Linking Attitude Strength Toward Covid-19 Vaccines To Affective Polarization, Hyungjin Gill, Heysung Lee, Soo Yun Kim, Xining Liao, Hernando Rojas

Communication Faculty Publications

This study examines how perceived political party divide may foster affective polarization during the COVID-19 pandemic. Drawing on nationally representative sample surveys of U.S. and South Korean adults, we investigate the relationship between attitude strength toward COVID-19 vaccines, perceived polarization, and affective polarization. Results suggest that individuals with stronger attitudes toward vaccines are more likely to perceive a greater ideological divide between political parties, which in turn, is associated with increased animosity toward the opposing party. Applying the mediation model to the South Korean sample yielded consistent findings, suggesting that the mechanism by which strong attitudes relate to negative emotions …

Me, Myself, And The Influencer: Examining How Parasocial Interaction And Self-Congruence With Social Media Influencers Affects News Media Trust, Ben Wasike

Communication Faculty Publications

Social media influencers (SMIs) develop unique relationships with their followers, including high levels of trust and credibility. This study examined how these influencer–follower relationships affect news media trust with a focus on actual self-congruence, ideal self-congruence, parasocial interaction (PSI), and source and message credibility. Data showed that respectively, positive correlations exist between each of these variables and news media trust. However, ordinary least squares (OLS) regression only showed direct effects of actual self-congruence and PSI on trust, while message credibility had a negative effect. Structural equation modeling showed that actual self-congruence positively mediated the relationship between PSI and trust. Overall, …

Evaluation Of Pre-Hajj Multimedia Training Tools: A Case Study Of Prospective Australian Pilgrims, Kholoud M. Munshi, Mustapha Taibi Dr., Kate Richards Ms., Khushnoor Khan Mr.

International Journal of Religious Tourism and Pilgrimage

Every year, millions of Muslim pilgrims gather in Makkah (Saudi Arabia) for Hajj. These pilgrims come from different parts of the world, with diverse language and cultural backgrounds. Managing such a large and diverse congregation for a successful completion of Hajj requires effective planning, which depends on two important antecedents—knowing the background information of the pilgrims and developing effective pre-Hajj training tools for dissemination of Hajj information for non-Arabic speaking pilgrims. This study evaluates the perceptions of potential Hajj pilgrims regarding community translation usability (CTX) and medium usability (MX) of two existing pre-Hajj media tools developed by Mnask Academy (Booklet …

Impact Of Social Media Use On Public Behavior Regarding Covid-19 Vaccination Refusal, Rismi Juliadi, Chininta Rizka Angelia, Aazelia Faramita

JURNAL KOMUNIKASI INDONESIA

This study explores the impact of social media use on the behavior related to the refusal of the COVID-19 vaccination. Social media has been one of the most widely used sources of information during the COVID-19 pandemic. It provides easy access to a wide range of content, including information about the COVID-19 vaccination campaign carried out by the Indonesian government. However, content shared via social media is vulnerable to disinformation, fake news, and hoaxes. The use of social media during the pandemic has had a significant impact on people's attitudes toward vaccination, with vaccine hesitancy often stemming from multiple factors. …

Promotion Of Religious Tourism In Pakistan Through Destination Marketing Strategies, Noor-Ul- Huda, Musa Khan, Noman Ahmed Ansari

International Journal of Religious Tourism and Pilgrimage

The aim of this study is to identify the key factors that attract religious tourists to Pakistan and the strategies that are effective in promoting religious tourism. The paper takes a comprehensive approach to guide Pakistan’s development by evaluating international literature, focusing on religious tourism as a pivotal source of revenue. The study explores diversification prospects, aiming to equip policymakers and tourism authorities with actionable insights. This research establishes the groundwork for realising the economic, social, and cultural potential of religious tourism in Pakistan by studying marketing techniques using a qualitative methodology, examining revival approaches, and investigating cutting-edge communication technologies. …

The Current - Volume 36 Issue 3, Nova Southeastern University

Student Newspapers

No abstract provided.

The Cowl - V. 89 N. 3 - October 2, 2025

The Cowl

The Cowl - student newspaper of Providence College. Vol. 89 No. 3 - October 2, 2025. 20 pages.

Problematic Smartphone Use Experiences Of Students, Gbolahan Olasina

The African Journal of Information Systems

Smartphones extend people's opportunities by improving their daily living and well-being. Hence, given the tool’s features and affordances that promote human development, smartphones facilitate the achievement of the individual liberties and freedoms of ordinary people. However, there are serious concerns about the emotional, social and cultural factors underlying smartphone usage patterns and their association with problematic use and depressive behaviors. Therefore, the overriding goal of the research reported on in this paper was to investigate how smartphone use influences individuals’ emotional wellness, interpersonal relationships and sociocultural contexts. Existing academic literature indicated that there was a need to investigate the intricate …

Utahns’ Perceptions Of Risk Related To Poor Air Quality Differ By Demographics & Location, Bailey Hughlett, Sydney O'Shay, Cris Meier

Utah People and Environment Poll (UPEP)

Air pollution poses a significant threat to Utahns’ health, shortening Utahns’ life expectancy by two years (1). Air pollution can cause and worsen many illnesses and conditions (1). Individuals’ perceptions of how susceptible they are to health risks related to air pollution and how severe these risks are for them vary across demographic characteristics. This study investigated demographic differences in Utahns’ perceptions of health risks related to air pollution in the state. Specifically, we examined differences in how Utahns perceive risk based on their political identity, gender, education level, geographic location, and disability status. Understanding how people perceive risk across …

It Just Means More: The Cultural Bond Between The South And Sec Football, Ryan Stinson

Senior Theses

With the success of programs like Vanderbilt and Georgia Tech in the early 1900s, college football quickly became means of establishing Southern superiority over the northern U.S. Their success continued into the 20th and 21st centuries with the creation and rise of the Southeastern Conference (SEC). During and prior to the existence of the SEC, rivalries, traditions, and pageantry developed and thrived in communities across the southeast. These aspects created a unique environment that drew in fans of college football across the region. This resulted in a unique bond between fan, university, team, and community that has thrived within all …

Code^Shift Newsletter Fall 2025, Srividya Ramasubramanian, Manaswini Pillai

CODE^SHIFT Research

No abstract provided.

Hedonic And Utilitarian Products For The 21st Century: Classification Of Modern Product Categories, Jin-A Choi, Sufyan M. Baksh, Hyuk Jun Cheong

College of Communication and Media Scholarship and Creative Works

Consumer purchasing behavior varies according to the type of product being considered. Notably, these behavioral differences become more salient depending on whether a product fulfills a utilitarian function or offers hedonic gratification. The present study aims to develop a novel product classification model that categorizes contemporary goods and services based on the extent to which they possess hedonic or utilitarian value. Methodologically, the study employed a two-stage approach. In the first stage, to identify appropriate products for inclusion in the classification model, the researchers conducted focus group interviews, a comprehensive literature review, and an analysis of major retailers’ websites. In …

A Word From The Writing Team (October 2025), Pam Walter, Mfa, Laura Deloretta, Phd

A Word From the Writing Team (Newsletter)

This issue includes:

• Publications Spotlight
• Wiley is Hosting Two Workshops
• Join us for the Launch Party of Evanescent Issue 6: Growing. Learning. Aging.
• Pam is Out of the Office until October 14^th!
• October 3rd is our First Friday Writing Retreat!

A Measurement And Empirical Research On The Scientific Knowledge Demand Of Netizens On Social Media Platform, Rui Zhang, Wanyi Zuo, Wei Huang

Journal of Scientific Information Research

[Purpose/significance] Exploring the scientific knowledge demand of netizens on social media platform will prompt the dissemination and utilization of scientific knowledge, and it plays an important role in enhancement of the scientific literacy level of our general publics.

[Method/process] This paper constructed a measurement index system of netizens' scientific knowledge demand consists of demand breadth, demand strength and demand hierarchy, and adopted a comprehensive evaluation method based upon factor analysis and entropy method. 30 popular science WeChat accounts in different fields are measured and evaluated, and the comprehensive ranking of demand was calculated to explore and compare the demand differences …

Three Cheers For Print!, Jillian Lacross

AADEJ - The Communicator

This guest feature argues that print magazines are a worthwhile and necessary investment for associations, focusing on the three pillars of expectation, engagement, and experience. Print publications establish trust because they imply an inherent vetting process; affluent consumers trust print magazines the most, and print advertisements are significantly more trusted than social media ads. Print provides a respite from digital fatigue, with Worldmetrics finding that readers spend an average of 41 minutes engaging with a printed magazine, far exceeding the 3 to 7 minutes typically spent online. Printed materials enhance retention, recall, and emotional processing, strengthening the association's brand. Ultimately, …

Strategic Branding: The Critical Role Of Brand Strategy For Successful Branding Initiatives, Sara Virginia Abell

Senior Honors Theses

In the increasingly saturated world of branding, the ability to rise above the noise and establish meaningful connections with an audience is essential. This thesis explores the relationship between brand strategy development and successful branding outcomes. An initial review of relevant literature is conducted, focusing on the importance and creation of strategy. Further consideration is given to the unique challenges associated with rebranding efforts. The practical impact of brand and rebrand strategies is underscored through case studies across varying contexts. Following this, the implementation of strategy is discussed, with an emphasis on the role of design elements and principles in …

The Guardian The Month Of October 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of October 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Interest In “Pumpkin Spice” Simmers Down In 2025, Social Media Analysis Finds, Jin-A Choi, Yi Lou, Bond Benton

College of Communication and Media Scholarship and Creative Works

The ingredients of pumpkin spice may only be a mix of cinnamon, nutmeg, ginger, allspice, and cloves, however it has transcended the sum of its parts to become a cultural touchstone and important part of fall product branding for companies. Its ubiquity arguably began in 2003 with the introduction of “Pumpkin Spice Latte” at Starbucks (Nosowitz, 2022). From simple lattes to more absurd pumpkin spice offerings (including deodorant and bathroom tissue), the world has entered its second decade of pumpkin spice being top of mind at the arrival of autumn. 2025, however, presents potential challenges associated with trend continuation. Immediately …

Topical Themes And Sentiment Analysis Of Social Media Posts Surrounding Book Bans During Banned Books Week 2024-2025, Jin-A Choi, Lauren Nicosia, Bond Benton, Yi Lou

College of Communication and Media Scholarship and Creative Works

Every year, the American Library Association (ALA sponsors “Banned Books Week” as an opportunity to celebrate free expression and open access to information. In articulating the importance of the event, the ALA states the following:

Banned Books Week was launched in 1982 in response to a sudden surge in the number of challenges to books in libraries, bookstores, and schools. Held in the last week of September or first week of October, the annual event highlights the value of free and open access to information and brings together the entire book community — librarians, educators, authors, publishers, booksellers, and readers …

Aadej Comm 11 3 2025

AADEJ - The Communicator

The Communicator is the Journal of the American Association of Dental Editors. It is published quarterly and distributed digitally via email to members and posted on the Association’s website aadej.org. This issue of The Communicator features articles focused on organizational strategy, publishing ethics, and critical issues in the profession. The Editor-in-Chief announces his intention to step down, reflecting on the organization's history. The President advocates for shifting the organizational focus from individual benefits to collective sustainability ("What’s in it for us?"). Organizational updates include the restructuring of the Publication Membership to allow three voting members for the same fee and …

Plastic Makes Perfect: An Analysis Of Plastic Surgery As Rehabilitation In Early To Late 20th Century Prison Populations, Jack West

The Ozark Historical Review

As early as 1910, journalists from around the United States reported on the cause-and- effect relationship between a criminal’s physical appearance, their offenses, and the plastic surgeons willing to help them. These surgeons were interested in changing the physical “causes” of criminality to sever the mental roots of crime, inferiority, and anti-social attitude. This paper examines the use of plastic surgery programs as reform in prison through the lens of popular newspaper and journal articles and argues that public perception and reaction revealed in these articles shaped the prison program’s journey from its underground beginning to its eventual demise.

Human-Machine Communication: Complete Volume. Volume 11

Human-Machine Communication

This is the complete volume of HMC Volume 11.

The Algorithmic Public Sphere: Ai-Generated News Site As A Conduit To Social Capital, Seungahn Nah, Xinlei Wu, Ernest Makata, Jun Luo, Ian Koratsky, David Park, Seungbae Kim

Human-Machine Communication

A growing body of scholarship on AI-generated news has examined its impact on various outcomes. However, less attention has been paid to the actual implementation of AI-generated news sites and their effectiveness on civic consequences. This study examines the effects of an AI-generated, community-centered, nonprofit news site on civic outcomes such as trust in nonprofit organizations, trust in AI-generated news, social capital, and civic engagement. Data was collected from participants at a large southeastern university who visited the AI-generated news site over a four-week period and responded to a series of open-ended questions weekly. A total of 721 open-ended responses …

Machine Credibility: How News Readers Evaluate Ai-Generated Content, Alexander Wasdahl

Human-Machine Communication

The advent of AI-generated news as a novel form of content demands renewed attention toward modes of understanding reader perceptions. This research sought to answer: What are the evaluative criteria used by readers in their perception of automated news content generated via natural language processing? A series of exploratory factor analyses (EFA) was conducted on results of a survey using items obtained in an initial survey phase to uncover underlying factors contributing to differences in reader article rankings. When compared with the results of factor analyses for human-generated news content, the findings offer new constellations of terms that reflect the …

Generative Artificial Intelligence And Collaboration: Exploring Religious Human-Machine Communication And Tensions In Leadership Practices, Pauline Hope Cheong, Liming Liu

Human-Machine Communication

The adoption of generative artificial intelligence (GAI) applications has bolstered efforts toward human-machine collaboration. Given the lag in research on AI and religion, this study examines how pastors engage GAI to develop religious human-machine communication practices that constitute their leadership. Findings from in-depth interviews with pastors in the U.S. reveal that they view GAI as an idea generator, research assistant, co-author and translator. Clergy enact multiple ways to incorporate GAI communication in religious education and to enhance sermonic performances. Concurrently, pastors perceive tensions between innovation and established rites, as they contend with the authenticity and spiritual depth of GAI content …

Tools Or Teammates? Examining Agency Negotiation In Human-Genai Collaboration In Creative Work, Yuan Sun, Ignacio Fernandez Cruz, Donggyu Kim

Human-Machine Communication

As Generative AI (GenAI) becomes increasingly integrated into creative work, creative professionals face an emerging dilemma: while they can leverage powerful AI capabilities through prompts, the automated process also introduces uncertainties and risks. This study, based on semi-structured interviews with 18 creative professionals, explores their experiences and perceptions of using GenAI tools in creative work. The findings revealed that GenAI’s perceived adaptability, creativity, and scalability enhanced sense of agency in the creative process. Conversely, limitations in customizability, uncertainty, and feedback mechanisms undermined human agency. These perceptions were influenced by users’ conceptualization of GenAI—as either a simple tool or a collaborative …

Investigating The Persuasive Potential Of Communicating With Generative Artificial Intelligence Chatbots For Mental Health: The Roles Of Perceived Message Contingency, Cognitive Elaboration, And Issue Involvement, Hanyoung Kim, Yanyun (Mia) Wang

Human-Machine Communication

With the ever-increasing adoption of generative artificial intelligence (GenAI) chatbots in diverse communication roles, there is a burgeoning need to address how people process and respond to messages from these technologies. This study explores the theoretical mechanisms by which the use of GenAI chatbots influences persuasive outcomes related to mental health, examining perceived message contingency and cognitive elaboration as mediators, and issue involvement as a moderator between the two mediators. Through an experimental setting using ChatGPT, compared to non-conversational online resources, we discovered that GenAI chatbot use led to greater cognitive elaboration through an increased sense of message contingency, leading …

Making Sense Of The Role Of Chatgpt In Education: An Examination Of Student Views In China, Italy, Kenya, Uruguay, And The U.S., Leopoldina Fortunati, Autumn P. Edwards, Weiming Ye, Anna Maria Manganelli, Chad Edwards, Soledad Caballero, Lusike Mukhongo, Giovanni Ferrin

Human-Machine Communication

This article investigates the diffusion and adoption of ChatGPT among college students from a multinational convenience sample, informed by the scholarly literature on the diffusion and progressive appropriation of ChatGPT by students and teachers within the education sector and the strategies adopted by academic institutions. We applied a figurational approach to this study, offering two theses that try to understand the societal meaning of ChatGPT diffusion in the educational sector. Operationally, we explored university students’ behavioral intentions, practices of use, and opinions toward ChatGPT in five countries (China, Italy, Kenya, Uruguay, and the United States of America) through an online …

“Made Classes Easier Than A Coloring Sheet”: Student Perceptions And Uses Of Genai, Jessalyn I. Vallade, Renee Kaufmann, Trenton Upchurch

Human-Machine Communication

Student use of GenAI is growing and so are the faculty concerns. With research providing mixed suggestions and approaches, this study sought to understand the student perspective on ethical uses, their own motives and perceived benefits of GenAI use, the risks involved, and their perceptions of susceptibility and severity related to unethical use (i.e., plagiarism/cheating). Results revealed the complexity of student considerations regarding the uses, risks, and benefits of GenAI and its potential for personalized learning enhancement. Students generally view the likelihood of being caught submitting AI-generated work as their own as high and the consequences as severe. The viability …

Generative Ai: Another Chapter Of Human-Machine Communication, Seungahn Nah, Patric R. Spence

Human-Machine Communication

This editorial introduces a special issue of Human-Machine Communication that explores how generative AI reshapes the communicative relationship between humans and machines. It highlights emerging research on technology use, education, interpersonal dynamics, and trust in AI-generated content, emphasizing that generative AI’s significance lies not in novelty but in the social negotiations it provokes around meaning, authority, and credibility.