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Full-Text Articles in Entire DC Network
Brute Force Branding: Variations & Repetitions Of The Almighty Dollar Banknote, Rui-Long Monico
Brute Force Branding: Variations & Repetitions Of The Almighty Dollar Banknote, Rui-Long Monico
Artl@s Bulletin
Abstract: This paper examines the U.S. dollar as a global brand and mythic icon, revealing how its stable aesthetic asserts dominance and infiltrates daily life. Through visual analysis and global comparison, it shows how banknotes are battlegrounds where art, identity, and geopolitics collide—currency as a weapon of soft power and cultural hegemony. The dollar’s visual inertia—ritualized, repeated, reappropriated—cements its supremacy as a symbolic force, where repetition enforces authority and variation sparks both resistance and conformity. Banknotes emerge as tools of statecraft and vessels of collective memory, as reflected in the author’s bespoke creation accompanying this study.
Résumé: Cet article analyse …
Crystal Sets And Listening-In: Radio In Ireland Before 2rn, Stephanie Rains
Crystal Sets And Listening-In: Radio In Ireland Before 2rn, Stephanie Rains
Irish Communication Review
When 2RN began broadcasting from its studios on Henry Street in Dublin on 1 January 1926, it became the first radio station in the Free State. However, it was very far from being the start of radio on the island of Ireland, as there was already a community of amateur operators and engineers conducting technical experiments. This article explores the radio landscape in Ireland which 2RN joined and transformed. The early enthusiasts often not very concerned with programming or with most of radio’s possibilities as a form of entertainment, but did have a very international perspective on the medium’s possibilities. …
Deconstructing Shifting Narratives: Critical Discourse Analysis Of Terminology Trends In Unfpa’S State Of World Population Reports (1978-2024), Naqib A. Noory
Deconstructing Shifting Narratives: Critical Discourse Analysis Of Terminology Trends In Unfpa’S State Of World Population Reports (1978-2024), Naqib A. Noory
Theses and Dissertations
Rooted in both scholarly inquiry and lived experience in global development, this study explored how language shapes power, inclusion, and representation. It analyzed the evolution of population and development discourse in UNFPA’s State of World Population reports (1978–2024) using Fairclough’s Level 1 Critical Discourse Analysis framework. Giddens’ Structuration Theory provided a broader lens linking linguistic change to the interaction between institutional structures and human agency. A theory-based coding framework, drawing on Malthusian, Senian, Spivakian, and MDG/SDG paradigms, guided the analysis of evolving discourse. Findings revealed a layered narrative: earlier scarcity framings persisted beneath newer development language; rights and empowerment rhetoric …
Stages Of Being Foreign As Portrayed In Daughter Of Keltoum And Lost Birds, Fran Hassencahl
Stages Of Being Foreign As Portrayed In Daughter Of Keltoum And Lost Birds, Fran Hassencahl
Communication & Theatre Arts Faculty Publications
In this paper, I use the intercultural communication model, The Stages of Being Foreign, developed by anthropologist Oberg (1960) and modified by Gullahorn & Gullahorn (1963), Lewis & Jungman (1986), and Ward, Bochner, and Furnham (2001) to explain the experience of culture shock. This model describes the stages that individuals experience when they leave, either voluntarily or involuntarily, their home country/culture and must adapt to a new culture. These stages as described by Oberg are a preliminary stage (a spectator stage), an increasing participation stage, the pit of the culture shock stage, the adaptation stage, and for some migrants a …
You’Ve Never Seen Friends? The Lack Of Common Media Experiences Among First Semester Mass Communication Students, Jeremy Sarachan, Olushola Aromona, Lisa Carponelli, Marti Maguire, Nomi Morris
You’Ve Never Seen Friends? The Lack Of Common Media Experiences Among First Semester Mass Communication Students, Jeremy Sarachan, Olushola Aromona, Lisa Carponelli, Marti Maguire, Nomi Morris
Media and Communication Faculty/Staff Publications
This study examines whether mass communication students share common media experiences, given the increasing fragmentation of media consumption. A survey of 234 students across five universities assessed preferences in television, film, books, music, and video games. Findings reveal limited shared media experiences, with video games offering the most commonality. The results underscore the need for mass communication instructors to adapt pedagogy to evolving media habits.
Formative Research To Identify Contributors To Risky Drinking And Adapt An Alcohol Reduction Intervention Among Young Adults Vulnerable To Hiv: Qualitative Focus Group Study, Fidelis Y. Sesenu, Sally Kirklewski, Bryce Takenaka, Jaime Brown, Erin Nicholson, Kimberly Haney, Kaylia Carroll, Arjee Restar, Donte Travon Boyd, Keisa Fallin-Bennett, Trace Kershaw, Carolyn Lauckner
Formative Research To Identify Contributors To Risky Drinking And Adapt An Alcohol Reduction Intervention Among Young Adults Vulnerable To Hiv: Qualitative Focus Group Study, Fidelis Y. Sesenu, Sally Kirklewski, Bryce Takenaka, Jaime Brown, Erin Nicholson, Kimberly Haney, Kaylia Carroll, Arjee Restar, Donte Travon Boyd, Keisa Fallin-Bennett, Trace Kershaw, Carolyn Lauckner
Communication Faculty Publications
Background: Across populations, risky drinking has been demonstrated to increase HIV risk behaviors. This is of special concern for sexually minoritized cisgender men and gender-diverse young adults (aged 18‐34 years), who report greater incidence of hazardous drinking (as defined by the Alcohol Use Disorders Identification Test - Consumption criteria) and HIV compared to their heterosexual and/or cisgender peers.
Objective: This study aimed to examine alcohol perceptions, patterns of use, and the role that anti-LGBTQ+ (lesbian, gay, bisexual, transgender, queer) policies and discrimination played in alcohol risk behaviors for sexually minoritized cisgender men and gender-diverse individuals. Results were used to inform …
Communicating Wildfire Risk In Real Time: An Idea Model Analysis Of Watch Duty Alerts, Audrey E. Miller-Greene
Communicating Wildfire Risk In Real Time: An Idea Model Analysis Of Watch Duty Alerts, Audrey E. Miller-Greene
Graduate Student Theses, Dissertations, & Professional Papers
Traditional wildfire public information systems often rely on fragmented data provided through multiple government agencies and platforms. Historically, community members have been required to identify and piece together information necessary for preparation, evacuation, and decision-making during wildfire events. Watch Duty, a 501(c)(3), works to address this gap by compiling fragmented wildfire information for the public. The platform has undergone rapid growth and increased public reliance, providing a rationale for this research project. As Watch Duty expands its capabilities, its messages should be evaluated against established risk and crisis communication best practices. This study evaluates alerts released by Watch Duty during …
Finding Freudenfreude: Deriving Subjective Well-Being From Passive Observation Of A Relational Tie’S Happiness Via Social Media Post, Alfred Kwabena Obiri, Deborah Aku Shika Pappoe, Elvis Kofi Otoo, Caleb T. Carr
Finding Freudenfreude: Deriving Subjective Well-Being From Passive Observation Of A Relational Tie’S Happiness Via Social Media Post, Alfred Kwabena Obiri, Deborah Aku Shika Pappoe, Elvis Kofi Otoo, Caleb T. Carr
Faculty Publications - Communications
Social media are known for their overly-positive contents posted by diverse network members; but little research has directly explored the effects of individual happy posts on receivers’ well-being. Two original online experiments (Study 1: N = 326 adults in English-speaking countries; Study 2: N = 111 undergraduates in the United States) tested the effects of the desirability of a post’s content on subjective well-being, as well as direct and moderating effects of the relational tie, and additionally moderated by the perceived selective self-presentation of the post. Results of the 2 (envy: high v. low) × 2 (relational closeness: close v. …
Creating "An Exemplar Of A Better World": A Dialogic Analysis Of Academic Freedom Surrounding Columbia University Activism From 2023-2025, Ellanore Foltz
Creating "An Exemplar Of A Better World": A Dialogic Analysis Of Academic Freedom Surrounding Columbia University Activism From 2023-2025, Ellanore Foltz
Theses and Dissertations
From October of 2023 to August 2025, the community at Columbia University engaged in a series of debates regarding the meaning of academic freedom. Academic freedom, first institutionalized in the United States during the first world war, has shifted over the decades as the purpose of higher education and the threats to higher education changed. In recent years, campus protests regarding Israel and Palestine have sparked new debates about academic freedom that reflect ongoing and sometimes fundamental disagreements about higher education. This study utilizes Relational Dialectics Theory (RDT; Baxter, 2011) to explore the interplay between different discourses of academic freedom …
Understanding Knowledge And Perceptions Of The Beef Industry On A Land-Grant University Campus, Allison E. Reaves
Understanding Knowledge And Perceptions Of The Beef Industry On A Land-Grant University Campus, Allison E. Reaves
Theses and Dissertations--Community & Leadership Development
A well-researched phenomenon in the agricultural industry is the effects of constant innovation coupled with an increasing divide between producer and consumer. This issue has been presented as especially prevalent within animal agriculture and the beef industry, a predominant concern considering Kentucky’s agricultural commodities. This study (n = 31) utilized a mixed-methods approach to understand the knowledge, perceptions, and behavior of beef consumers on a land-grant university campus. Methodologies included Python’s DeepFace emotion recognition, semi-structured interviews, and the JMALI agricultural literacy assessment. Findings revealed participants to be below expected agricultural literacy levels of high school graduates (M=11), with no …
"Oh, You've Come To Visit The Yard?": Phenotypic Capital, Intragroup Marginalization, And The Gated Sanctuary In Black Lgbtq+ Communities, Keith J. Watts, Shawndaya S. Thrasher, Nicole Campbell, Laneshia R. Conner, Julian K. Glover, Janet K. Otachi, Dekeitra Griffin
"Oh, You've Come To Visit The Yard?": Phenotypic Capital, Intragroup Marginalization, And The Gated Sanctuary In Black Lgbtq+ Communities, Keith J. Watts, Shawndaya S. Thrasher, Nicole Campbell, Laneshia R. Conner, Julian K. Glover, Janet K. Otachi, Dekeitra Griffin
Counseling & Human Services Faculty Publications
Identity-based communities that share common characteristics, beliefs, and experiences (e.g., Black LGBTQ+ communities) have historically been conceptualized as protective bubbles that buffer Black LGBTQ+ individuals against the deleterious effects of systemic racism and cisheterosexism. However, this monolithic narrative often masks the internal power dynamics that divide belonging. This study explores the exclusionary dynamics embedded within these safe spaces, examining how internal hierarchies of skin tone, socioeconomic status, and gender performance function as proximal stressors. Guided by a critical constructivist paradigm, this study utilized Reflexive Thematic Analysis to analyze open-ended survey responses from 74 Black LGBTQ+ adults. Data were drawn from …
Socio-Spatial Patterns Of Suicide Mortality In The United States, Kushagra Tiwari, M. Amin Rahimian, Marie-Laure Charpignon, Philippe J. Giabbanelli, Praveen Kumar
Socio-Spatial Patterns Of Suicide Mortality In The United States, Kushagra Tiwari, M. Amin Rahimian, Marie-Laure Charpignon, Philippe J. Giabbanelli, Praveen Kumar
VMASC Publications
Suicides cause more than 49,000 deaths per year in the United States, including 55% associated with the use of a firearm. Across states and counties in the US, suicide mortality exhibits substantial geographical and sociodemographic heterogeneity. However, the role of large-scale social networks in shaping this variation remains underexplored. To assess how both the risk of suicide mortality and the effect of firearm restriction policies propagate through inter-county social ties, we integrate data on county-level suicide mortality (2010–2022) and the Facebook Social Connectedness Index (SCI), a continuous measure of the strength of social ties between counties used to derive weighted …
Morals Without Movement: Veganism, Contentious Politics, And The Lifestyle Politics Constraint, Luke M. Carfaro
Morals Without Movement: Veganism, Contentious Politics, And The Lifestyle Politics Constraint, Luke M. Carfaro
CMC Senior Theses
This thesis examines whether veganism constitutes a social movement through Social Movement Theory frameworks, emphasizing Sidney Tarrow's Power in Movement. Through analysis of veganism's empirical properties (collective challenge, common purpose, collective identity, and sustained interaction) and key procedural mechanisms (framing, mobilizing structures, and repertoires of contention), this thesis determines that veganism fails to meet the empirical criteria of a social movement and is more accurately classified as a lifestyle movement—a movement in which political participation is expressed through private consumption rather than sustained collective contention. Using the Make America Healthy Again movement as a counterexample, this thesis comparatively illustrates …
Stories That Wound, Stories That Heal: Navigating The Effects Of Performing Traumatic Experiences In Collegiate Forensics, Manuel Reyes
Stories That Wound, Stories That Heal: Navigating The Effects Of Performing Traumatic Experiences In Collegiate Forensics, Manuel Reyes
All Graduate Theses, Dissertations, and Other Capstone Projects
This thesis explores the student's motivation for performing traumatic experiences in forensics and what considerations come with the performance of choice. The literature review highlights the intricate nature of trauma, emphasizing benefits of storytelling in recovery, and the current state of forensics when it comes to performing traumatic experiences on judges and spectators. The research examines the motivation on students for performing traumatic experiences and how the students navigate the tensions before, during, and after performance. Through semistructured interviews with current and former competitors, the research delves into the justification and the impacts of performing traumatic experiences. The thesis shows …
What Race Means For Health Among Black Americans: How Microaggressions Shape Self-Efficacy And Readiness For Behavior Change, Amanda Lee Almond
What Race Means For Health Among Black Americans: How Microaggressions Shape Self-Efficacy And Readiness For Behavior Change, Amanda Lee Almond
Publications and Research
Objectives: Persistent racial disparities in cardiovascular health among Black Americans reflect not only structural inequities in the United States, but also the racialized meanings of cardiovascular disease reproduced through public and private health communication. Drawing on ecological systems theory, this research examines how beliefs linking race and cardiovascular disease are reinforced through routine clinical interactions and how these meanings shape health behavior change. Method: Across two experimental mixed-methods studies, a model integrating ecological, social–cognitive, and behavior change frameworks was tested. In Study 1 (N = 374), health-message framing was experimentally manipulated to examine effects on self-efficacy and decisional balance while …
Engagement Across The Cultural Divide: Accommodative Communication In The Study Abroad Context, Charles W. Choi Ph.D.
Engagement Across The Cultural Divide: Accommodative Communication In The Study Abroad Context, Charles W. Choi Ph.D.
All Faculty Open Access Publications
Study abroad contexts can generate apprehension and reluctance to communicate across cultural difference, constraining opportunities for meaningful intercultural engagement. This qualitative study examines how students described intercultural willingness to communicate and intercultural competence during study abroad. Using Communication Accommodation Theory (CAT) as an interpretive framework, semi-structured interviews were analyzed thematically, yielding four interrelated themes: intercultural apprehension as it relates to a willingness to communicate, intergroup dynamics, accommodation, and intercultural communication competence. Participants described how apprehension and perceived group boundaries shaped whether interaction felt possible or worthwhile, while accommodation (both behavioral and psychological) helped them remain engaged, manage perceived distance, and …
Too Warm To Win Big? Unpacking The Backer Dynamics Behind Female Crowdfunding Success Using A Warmth And Competence Perspective, Dan Liu
Journal of International Technology and Information Management
While crowdfunding is often heralded as a democratized funding avenue that empowers women with higher success rates, this study reveals a more nuanced picture of gender dynamics. The Stereotype Content Model suggests that women are often perceived as warmer but less competent. Using a large dataset from Kickstarter, we find that female-led projects can attract more backers, likely due to warmth-driven appeal, but receive smaller average contributions, potentially due to concerns about risk linked to lower perceived competence. However, the total funding raised by female-led campaigns is comparable to that of male-led ones, showing no clear advantage or disadvantage. This …
Flirting Motivations Across Communication Media: Face-To-Face Versus Online Context, Charles Afful Maccarthy
Flirting Motivations Across Communication Media: Face-To-Face Versus Online Context, Charles Afful Maccarthy
Graduate Research Theses & Dissertations
This study examined whether individuals' motivations for flirting differ across communication contexts, specifically face-to-face and online interactions. Drawing on Henningsen’s (2004) six flirting motivations – relational, sexual, fun, esteem, instrumental, and exploring – and Walther’s (1996) Hyperpersonal Model, this research tested whether flirting motivations influence the choice of communication medium. Using a quantitative mixed-design approach, 103 participants were randomly assigned to reflect on either a face-to-face or online (social media) flirting experience and completed a structured questionnaire measuring the six motivations. Data were analyzed using a 2 (communication medium: face-to-face versus online) x 6 (motivation type) mixed ANOVA. Results revealed …
The Gender Binary And Its Effects On Athletes And Society At Large As Described In Newspaper Accounts Of Competitors In The Summer 2024 Olympics, Neo Zheng
Honors College Theses
The purpose of this paper is to look at the impact of gendered language and gender rhetoric on the continued social maintenance of gender, especially as it relates to athletes. This project focuses on the patterns that arise in language of news articles on two female athletes participating in the 2024 Paris Olympics who are accused of being transgender or male, shedding light on how media outlets talk about the topic of gender in athletes specifically, and society itself more generally.
Against Audiepistemic Injustice: Claiming Deaf Futurity, Pamela R. Conley
Against Audiepistemic Injustice: Claiming Deaf Futurity, Pamela R. Conley
Antioch University Dissertations & Theses
This dissertation proposes a new theoretical framework: Audiepistemic Injustice (AEI). Expanding upon existing theories of epistemic injustice (EI), I identify AEI as the systemic marginalization and dismissal of deaf ways of knowing. AEI is a multidimensional phenomenon rooted in the nineteenth century, when auditory and linguistic biases became codified across education, law, and literature. This interdisciplinary study interrogates three nineteenth-century literary narratives as primary case studies to examine AEI: (1) Ivan Turgenev’s “Mumu,” (2) Guy de Maupassant’s “The Deaf Mute,” and (3) Abigail Bradley Hyde’s “The Deaf and Dumb Child: A True Narrative.” I synthesize these literary works with legal …
Netflix And Feel: Cultivating Fandom And Identity Through Sports Docuseries, Jessica L. Payne
Netflix And Feel: Cultivating Fandom And Identity Through Sports Docuseries, Jessica L. Payne
Faculty Publications - Communications
This work investigated how parasocial relationships (PSRs), audience behaviors, and sports docuseries consumption jointly shape today’s sports fandom. The research utilized a combination of social identity theory (SIT) with PSR, conducting a survey of 277 participants to test a moderated mediation model (Hayes PROCESS Model 7). This model examined the relationships between PSRs, docuseries consumption, fandom, and behavioral engagement outcomes such as intent to recommend, cross-platform engagement, multi-platform viewing habits and brand engagement, live engagement and event intentions, intent to continue viewing, and fan conversion. This research contributed to SIT by demonstrating how streaming platforms and docuseries offer a different …
“America Is For Americans Only”: Journalistic Professionalism, Populism, And Latino Ethnic Media In The 2024 U.S. Presidential Election, Maria Villarroel
“America Is For Americans Only”: Journalistic Professionalism, Populism, And Latino Ethnic Media In The 2024 U.S. Presidential Election, Maria Villarroel
Theses and Dissertations
This dissertation examines how journalistic professionalism shaped news coverage of Latino-related issues during the 2024 U.S. presidential election across mainstream and Latino ethnic media outlets. In a polarized political environment, immigration and the “Latino vote” were not only central campaign issues but also sites of radicalized rhetoric that frequently targeted Latino communities and journalists. In this context, journalists were tasked with reporting on highly contentious, hostile narratives while adhering to professional norms. This study argues that these norms influenced how journalists selected, framed, and contextualized political rhetoric, and how media coverage further elevated immigration and Latino communities as key electoral …
Food Access Disparities In Fulton County, Georgia: Examining Structural Barriers And Community-Level Determinants, Paige J. Perry
Food Access Disparities In Fulton County, Georgia: Examining Structural Barriers And Community-Level Determinants, Paige J. Perry
College of Graduate Studies: Theses & Dissertations
Food insecurity remains a significant public health issue affecting communities at global, national, and local levels, including Atlanta, GA. Despite being an affluent and rapidly growing urban area, disparities in food access persist across Fulton County. This study examines the structural, demographic, and socioeconomic factors associated with food access at the census tract level. Using quantitative analysis, the study evaluates how geographic location, population characteristics, transportation access, and economic conditions influence the likelihood of low food access. Findings highlight significant disparities linked to transportation availability, demographic composition, and geographic variation within the county. These results underscore the importance of addressing …
Associations Between Social Media Usage, Physical Activity And Flourishing In Rural University Students, Anna Dysart, Minu Sara Thomas
Associations Between Social Media Usage, Physical Activity And Flourishing In Rural University Students, Anna Dysart, Minu Sara Thomas
Journal of Appalachian Health
Introduction: Most adolescents and young adults report significant use of social media.1-3 However, there is limited research on the effect of social media use, specifically on physical activity and flourishing.
Purpose: This pilot research study examines the correlation between social media usage and the physical activity and flourishing levels of college students at a rural university in Appalachia.
Methods: The authors conducted a survey including the validated Secure Flourishing Index and Stanford Leisure-Time Activity Categorical Item, containing questions on social media use and demographics. Spearman’s rho was used for nonparametric correlations. Pearson’s correlation was used to determine the correlation …
Spatial Conversations: Opportunities To Share Geographic Knowledge, L. Jesse Rouse, Barbara L. Maclennan, Susan J. Bergeron, H. Franklin Lafone
Spatial Conversations: Opportunities To Share Geographic Knowledge, L. Jesse Rouse, Barbara L. Maclennan, Susan J. Bergeron, H. Franklin Lafone
Anthropology and Geography
For more than twenty years geographers have taken advantage of “new media” to share information, make connections, and expand the “spatial conversation.” As blogs opened the door for informal self-publishing and communicating about narrow, focused topic areas, geographers began to use emerging media platforms to present ideas to a broader audience, more quickly and interactively, as new data and technologies became available. Audio podcasts and videos broadened the platforms for dissemination and provide a greater level of immersion through digital media. Between the open publishing and subscription opportunities, and interaction provided through comments and social media engagement, a dialectic was …
Beheld To Behold: A Rhetorical Theology Of Otherness In Acts, Hannah E. Gross
Beheld To Behold: A Rhetorical Theology Of Otherness In Acts, Hannah E. Gross
Masters Theses
The phenomena of otherness foundationally grounds this work. A micro-concept of Martin Buber’s I and Thou Theory, otherness is central to this study particularly as it is rhetorically situated in the work of Acts. The research draws from ideological criticism to produce a rhetorical theology. Findings uncover two primary relational dynamics of otherness: (1) God to the believer to the unbeliever and (2) God to the believer to the believer. These constructions of dialogical engagement in Acts are donned witness and withness, offering keen insight on a rhetorical theology of otherness.
'The Rest Is Silence': Reframing Stasis As Integral To Creative Practice, Corinna Di Niro, Pablo Muslera
'The Rest Is Silence': Reframing Stasis As Integral To Creative Practice, Corinna Di Niro, Pablo Muslera
Staff Scholarship - Australia & Dubai
This duoethnographic study examines the relationship between motion and stasis in creative practice through the lens of two creative educators working in postgraduate and undergraduate Creative Industries. Drawing on our combined experiences as practitioners and educators at SAE University College, we explore how creative blockages can be reframed as productive rather than problematic, challenging dominant productivity paradigms in contemporary creative industries and education. Through structured dialogic exchange, we investigate three interconnected themes: the rhythmic nature of creative practice, the pedagogical value of embracing productive stasis, and the tension between institutional timelines and creative development. We consider how encouraging SAE creative …
Book Review: Ecologies Of Inequity. How Disaster Response Reconstitutes Race And Class Inequality, Abel Traslaviña-Arias
Book Review: Ecologies Of Inequity. How Disaster Response Reconstitutes Race And Class Inequality, Abel Traslaviña-Arias
Critical Disaster Studies
In Ecologies of Inequity: How Disaster Response Reconstitutes Race and Class Inequality, Sancha Doxilly Medwinter gathered diverse stories about how various migrant communities had to overcome not only disaster but also the overlapping networks established by those who were supposed to support them in 2012 in New York City. Medwinter portrays this contested post-disaster landscape through a thorough data recording of 120 individuals affiliated with various groups: racialized migrants or locals, tenants or property owners, local or external helpers, and those from wealthy or impoverished backgrounds. Ecologies of Inequity refer to the spatialized networks of organizational and interpersonal relations …
External Funding Bulletin July 1, 2024-June 30, 2025, Office Of Research And Creative Activity, University Of Nebraska At Omaha
External Funding Bulletin July 1, 2024-June 30, 2025, Office Of Research And Creative Activity, University Of Nebraska At Omaha
Sponsored Programs Bulletins
No abstract provided.
Chasing The Dream And Buying The Promise In A Conceptual Framework For Consumer Decision-Making, Casey H. Prentice
Chasing The Dream And Buying The Promise In A Conceptual Framework For Consumer Decision-Making, Casey H. Prentice
Communication & Theatre Arts Theses
The American dream is a concept that is echoed across our society, and while the data show Americans do not overwhelmingly believe in the dream, marketers continue to pair it and the issue of economic prosperity in their agendas. Through a novel framework that overlaps a deeply studied mass communication theory with a decision-making framework used in marketing, this paper demonstrates a new lens to understand how marketers identify strategies and tactics, build agendas, and make sales by touting the American dream. As separate entities, decision-making models and agenda setting theory are powerful, but together can create an environment that …