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Promotional Strategies For Gia's Thrifting, Gia Macedo Jan 2024

Promotional Strategies For Gia's Thrifting, Gia Macedo

A with Honors Projects

The following information is an in-depth exploration of Gia’s Thrifting, an online curated thrift store, and the marketing strategies the business could use to create and execute a campaign. This report includes detailed evaluations of Gia’s Thrifting, market research about the thrifting industry, and competitor analysis. By developing a marketing mix, communications brief, and SWOT analysis, Gia’s Thrifting has generated a campaign idea and potential media executions.


Historical Reappearance: Tracing The Impacts Of Argentina's Los Desaparecidos To The Rise Of President Javier Milei, Analise Sofia Chain Jan 2024

Historical Reappearance: Tracing The Impacts Of Argentina's Los Desaparecidos To The Rise Of President Javier Milei, Analise Sofia Chain

Undergraduate Honors Theses

In 1976 the Argentine government was taken over by a right wing military junta, attempting to “save” their country from communism. Military officials kidnapped, tortured and killed between 10,000 and 30,000 Argentine citizens, who were thought of as “guerrillas” supporting the leftist government and the late president Juan Perón. These victims are regarded as the disappeared, or Los Desaparecidos; due to the fact their families had no knowledge of where their loved ones were taken, or what was happening to them. Many of these young, liberal advocates were never seen or heard from again, their remains lost to history, and …


Taking Flight Or Taking A Pass? Exploring Factors Influencing Consumer Willingness To Pay For Evtol Travel, David C. Ison Jan 2024

Taking Flight Or Taking A Pass? Exploring Factors Influencing Consumer Willingness To Pay For Evtol Travel, David C. Ison

International Journal of Aviation, Aeronautics, and Aerospace

The Advanced Air Mobility (AAM) industry is experiencing significant growth due to technological advancements and increasing demand for efficient travel experiences. The market is expected to reach $45 billion by 2030, with major players like Joby, Archer, Beta, and Wisk dominating. This study aimed to assess public willingness to pay for AAM services using eVTOLs, using Amazon's Mechanical Turk platform. The survey yielded a response rate of 85.8%, with 1,622 completed surveys. The study found that younger urban consumers were more willing to pay higher prices for AAM electric vertical takeoff and landing (eVTOL) aircraft trips than older participants, possibly …


Communicating Climate Change: Adaptive Silviculture In Central Appalachian Kentucky, Logan Baker Jan 2024

Communicating Climate Change: Adaptive Silviculture In Central Appalachian Kentucky, Logan Baker

Theses and Dissertations--Forestry and Natural Resources

Climate change communication is an emerging field that requires a multidisciplinary understanding of both climate and social science. Communicating with underrepresented woodland owners about climate change, specifically climate change adaptation in forestry applications, necessitates appropriately adjusted approaches. In Central Appalachian Kentucky, outreach with underrepresented woodland owners on forest adaptation topics has not been examined in depth. The recent establishment of an Adaptive Silviculture for Climate Change research site in the University of Kentucky’s Robinson Forest has created an opportunity to generate regionally specific climate adaptation information for Appalachian Kentucky forests. It is imperative to investigate how best to approach communicating …


Media And Internet Censorship In India: A Study Of Its History And Political-Economy, Ramesh Subramanian Jan 2024

Media And Internet Censorship In India: A Study Of Its History And Political-Economy, Ramesh Subramanian

Journal of International Technology and Information Management

The Indian Constitution, which came into force on January 26, 1950, guarantees various fundamental rights, such as the freedom of speech and expression, freedom of religion, rights to form association, as well as rights to privacy. Yet, since the adoption of the Constitution, the Indian citizen has been subject to varying degrees of media censorship and surveillance. This paper seeks to delve into the historical evolution of media and Internet censorship and surveillance in India. It shows how media censorship of varying types have existed since the British colonists introduced restrictive laws in order to expand and control the native …


Netflix As A Transverse Transnational Media In Southeast Asia: Exploring The Philippine Context, Lady Aileen Ambion Orsal Jan 2024

Netflix As A Transverse Transnational Media In Southeast Asia: Exploring The Philippine Context, Lady Aileen Ambion Orsal

Graduate Research Theses & Dissertations

This thesis examines how Netflix as a transnational Internet TV disrupted the media flow in Southeast Asia. As subscription to streaming platforms grew exponentially, the limited linear flow of contents in traditional TV was transformed into a more personalized viewing experience. Consumers binge-watching on a subscription video on demand service were given the agency to view diverse contents at a time and on a gadget they prefer while also being offered recommendations from the platform’s curated list. As Netflix expanded to over 190 countries around the world, it has employed localization strategies to provide culturally authentic contents through co-production with …


What Can We Learn From A Co-Creation Journey For A Quick Scan Digital Transformation Maturity Assessment Tool For Development Ngos?, Anand Sheombar Jan 2024

What Can We Learn From A Co-Creation Journey For A Quick Scan Digital Transformation Maturity Assessment Tool For Development Ngos?, Anand Sheombar

Journal of International Technology and Information Management

This paper describes the approach and lessons learned from a co-creation process with Dutch development NGOs to create a practical and easy-to-use assessment tool for practitioners to assess the organisation's maturity level of digital transformation. For this study, we applied a design science research methodology, specifically a six-step co-creation approach suitable for developing maturity models. The digital maturity assessment tool (quick scan) created is a domain- specific digital transformation maturity tool for development NGOs rather than a generally applicable tool. This artefact was evaluated using an eight-point Requirements framework for the development of digital maturity assessment tools. By developing a …


An Internal And External Contextual Autoethnography Of A Single Mother's Experience As It Intersects With Misogyny, Patriarchy, And Hegemonic Masculinity, Heidi Sampson Jan 2024

An Internal And External Contextual Autoethnography Of A Single Mother's Experience As It Intersects With Misogyny, Patriarchy, And Hegemonic Masculinity, Heidi Sampson

Antioch University Dissertations & Theses

This dissertation is a contextual autoethnography of my lived experience with stigmatization, stereotypes, and institutional obstructions as a divorced single mother who previously experienced intimate partner violence and was diagnosed with post-traumatic stress disorder. The purpose of the study is to shed light on the complexity of the single motherhood experience, both internally and externally. From 2009 to 2019, the institutions I accessed for assistance as a single mother and those I interacted with for my children, my job, my health, and even within the church were unnecessarily burdensome financially, physically, and emotionally. This dissertation takes a contextual look at …


Social Media Sanctuaries: A Discourse Analysis Of Indian International Students' Agency And Liminality During The Russian-Ukrainian Conflict, Bhavika Sicka, Nadiya Ungo, Dennis Gregory Jan 2024

Social Media Sanctuaries: A Discourse Analysis Of Indian International Students' Agency And Liminality During The Russian-Ukrainian Conflict, Bhavika Sicka, Nadiya Ungo, Dennis Gregory

Educational Leadership & Workforce Development Faculty Publications

This study used a social media discourse analysis approach to illuminate the narratives of Indian international students in Ukraine who experienced displacement and upheaval because of the Russo-Ukrainian war. We used agency and liminality as analytic lenses to highlight how this uniquely situated population used Facebook to navigate conflict, voice their demands, support each other, challenge hegemonic narratives, re/construct their diasporic identities, and re-orient their futures. Findings indicate that Indian international students in Ukraine displayed insurmountable courage and resilience during the war, enacting agency from the margins to amplify their voices and actuate desired futures. Furthermore, South Asian students in …


Between Wages And Wellbeing: Examining The Role Of Employers In Increasing Covid-19 Vaccine Uptake In The State Of West Virginia, Nathaniel Udoh Godwin Jan 2024

Between Wages And Wellbeing: Examining The Role Of Employers In Increasing Covid-19 Vaccine Uptake In The State Of West Virginia, Nathaniel Udoh Godwin

Graduate Theses, Dissertations, and Problem Reports (ETD)

The novel coronavirus disease 2019 (COVID-19) stretched public health systems globally, with millions of cases confirmed across all continents of the world. The United States health systems struggled as the country grappled with emerging variants of the virus, differing levels of vaccine acceptance, misinformation, and disparity in health outcomes. As COVID-19 vaccines emerged, the U.S. Government sought to bolster uptake through myriad measures, including announcing vaccine requirements for federal employees, which was met with mixed reactions. Accordingly, some employers and businesses adopted a “no jab, no job” policy, while others stopped short of mandates but encouraged and incentivized vaccine uptake …


Beyond The Strong Black Woman: Navigating Resilience And Mental Health Using Social Media For Culturally Tailored Resources, Muchaneta N.M. Chikawa Jan 2024

Beyond The Strong Black Woman: Navigating Resilience And Mental Health Using Social Media For Culturally Tailored Resources, Muchaneta N.M. Chikawa

College of Graduate Studies: Theses & Dissertations

Society views the strength of Black women as commendable as it shows positive qualities such as resilience and perseverance. While these traits are characterized as positive, Black women’s survival in American society has heavily depended on their strength, resulting in mental health illnesses such as anxiety and depression. The idea that Black women must exude strength and fortitude through adversity is labeled the Strong Black Woman Schema (SBWS). The SBWS is a race-gender schema that prescribes culturally-specific feminine expectations for Black women.

There are limited culturally-tailored resources for Black women to address mental health at collegiate institutions. As a result …


Ireland, Intellectual Property And The Political Economy Of Information Monopolies, Kenneth W. Murphy Jan 2024

Ireland, Intellectual Property And The Political Economy Of Information Monopolies, Kenneth W. Murphy

Articles

Ireland’s policies towards US-owned global digital intermediaries (Big Tech) have emerged as an international political issue and received global media attention. So far, political and media focus has been on the impact of Ireland’s tax policies on the revenue-raising ability of other European states and perceptions of light touch regulation of those corporations based in the Republic. The current paper will focus on how Ireland’s switch to a focus on capital allowances for the sizeable American tech corporations has enabled the latter to sustain their dominance in the digital transition through incentivizing and subsidizing their switch to assetization as a …


Assembling Hyperpop: Genre Formation On Wikipedia, Eliot Bates, Sophie Delphis, Romulo Moraes, Julia Santoli Jan 2024

Assembling Hyperpop: Genre Formation On Wikipedia, Eliot Bates, Sophie Delphis, Romulo Moraes, Julia Santoli

Publications and Research

In this article, we analyze how a music genre is reciprocally defined online, through the crowdsourced ‘facts’ of Wikipedia. What are the traditional implicit and explicit exclusionary practices in this sort of genre formation? And how can internet-specific sociabilities create new exclusionary practices in the process of defining music? By analyzing the edit history of Wikipedia’s ‘hyperpop’ page, we locate ongoing debates, controversies, and contestations that point to shaping forces around online genre formation. These potentially have a huge impact on how hyperpop is understood both inside and outside of the music community. In locating the most active editors of …


Negotiation And Compromise In Online Learning During The Covid-19 Pandemic, Nur Endah Januarti, Heru Nugroho, Arie Sujito Dec 2023

Negotiation And Compromise In Online Learning During The Covid-19 Pandemic, Nur Endah Januarti, Heru Nugroho, Arie Sujito

Informasi

The Covid-19 pandemic has accelerated technological transformation in education. Online learning has become a new culture in education that brings significant changes in the intersubjective relationship between educational actors, which was originally full of warmth but has now turned into formality due to distance meetings. This research aims to reveal the ways of relationship that occur between teachers and students and their consequences in online learning practices. The study used a phenomenological approach by collecting data through interviews with 11 teachers and 11 students and observing the online learning process conducted through various applications. The results of the study showed …


Mula Sa Editor (Disyembre 2023), Rowell Madula Dec 2023

Mula Sa Editor (Disyembre 2023), Rowell Madula

Malay Journal

Nilalaman nito ang pambungad na mensahe ng mga editor para sa isyu.


Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia Dec 2023

Reducing Food Scarcity: The Benefits Of Urban Farming, S.A. Claudell, Emilio Mejia

Journal of Nonprofit Innovation

Urban farming can enhance the lives of communities and help reduce food scarcity. This paper presents a conceptual prototype of an efficient urban farming community that can be scaled for a single apartment building or an entire community across all global geoeconomics regions, including densely populated cities and rural, developing towns and communities. When deployed in coordination with smart crop choices, local farm support, and efficient transportation then the result isn’t just sustainability, but also increasing fresh produce accessibility, optimizing nutritional value, eliminating the use of ‘forever chemicals’, reducing transportation costs, and fostering global environmental benefits.

Imagine Doris, who is …


Media Literacy Policy In Morocco: A Strategic Milestone Missing, Abderrahim Chalfaouat, Karim Essoufi Dec 2023

Media Literacy Policy In Morocco: A Strategic Milestone Missing, Abderrahim Chalfaouat, Karim Essoufi

Journal of Media Literacy Education

In the digital age, diverse walks of human life have reconfigured profoundly. In the Moroccan society, digitalisation plans and the skyrocketing numbers of internet users necessitate coping literacy policies. While several community initiatives have been taken to improve the quality of media literacy, they, as bottom-up efforts, cannot suffice to meet the needs of the whole Moroccan population. Rather, the absence of a central, nationwide, cross-sectoral media literacy policy significantly challenges the effective coordination of official strategies and community initiatives in media education. This article investigates current practices in media literacy in Morocco. Using document analysis, it delves into data …


Talking Back To White Systems Of Power: A Black Feminist Critical Autoethnography, Kimberly Diggs Dec 2023

Talking Back To White Systems Of Power: A Black Feminist Critical Autoethnography, Kimberly Diggs

Masters Theses, 2020-current

This thesis is a Black Feminist Critical Autoethnography that talks back (hooks, 1989). I use autoethnographic methods to unpack memories and trauma of my experience of being a part of a predominantly white institution (PWI) and a resident of a community in which the institution resides, and whiteness transcends. I incorporate Black Feminist Thought (BFT) and Critical Race Theory (CRT) as theoretical frameworks to enable counter storytelling to disrupt white, hegemonic ways of being. My evocative narratives, poems, and short vignettes provide a lens in which it means for me to be a Black woman in a community that has …


Living Among Wildlife: Elevating Human-Wildlife Interactions And Coexistence, Bridget Rebecca Murphy Dec 2023

Living Among Wildlife: Elevating Human-Wildlife Interactions And Coexistence, Bridget Rebecca Murphy

Graduate Student Portfolios, Professional Papers, and Capstone Projects

After a semester of learning, both in class and in nature, my writing honed in further on this human-nature divide. To me, I see humans as part of nature – as we are mammals, animals, part of the food chain, biological beings no higher than others on our planet. We have simply constructed this false narrative around us within our societies, minds and media that embeds this division between us and nature, between us and wildlife. Humans have been managing, stewarding, living off and within landscapes for thousands of years. As time and technology evolved, a lot of people began …


Gender Representation In Indian Television Advertisements From 2011 To 2020, Himika Akram Dec 2023

Gender Representation In Indian Television Advertisements From 2011 To 2020, Himika Akram

Electronic Theses & Dissertations

This thesis delves into the ways in which gender is portrayed in Indian television advertisements, with a focus on key areas such as male and female ratio as primary characters, in voiceovers, at home, outdoor, and workplace settings, and finally, in product categories. The thesis draws on a content analysis of 120 strategically selected Indian television advertisements from 120 brands from 2011 to 2020. Findings reveal that men were portrayed as the primary characters in 54.6% of these advertisements, and females were portrayed as the primary characters in 45.4% of advertisements. For voiceovers, the male ratio was 70.1%, and the …


In The Hot Seat: Acquiring Kernel Density Heat Map Design Guidance Through Delphi And Survey Methods, Lauren Eileen Mckinney-Wise Dec 2023

In The Hot Seat: Acquiring Kernel Density Heat Map Design Guidance Through Delphi And Survey Methods, Lauren Eileen Mckinney-Wise

Dissertations and Theses

Kernel density heat maps have emerged as a new, popular thematic map type. Yet, unlike other thematic map types, little if any published guidance exists for effective heat map design. This is significant because maps are highly persuasive objects that are often utilized to communicate important information, but maps can also be misleading and misunderstood. Therefore, proper guidance for heat map creation is critical for cartographers to create maps that convey geographic information successfully.

To address this literature gap, I used a modified Delphi method and an online survey to investigate several questions, including understanding what cartographic experts think are …


The Power Of The “Like”: A Quantitative Study On The Facebook Emoji As Social Support, Lina Rawlings Dec 2023

The Power Of The “Like”: A Quantitative Study On The Facebook Emoji As Social Support, Lina Rawlings

Doctoral Dissertations and Projects

This quantitative study aimed to evaluate how receiving a Facebook “like” correlates to the perception of social support and how much this correlation is moderated by the age and gender of the users. The social information processing theory guided the study, providing a framework to explain how communicators adapt to the restriction of nonverbal cues by creating surrogates to maintain interpersonal relationships in computer-mediated communication circumstances. For the central research question, findings revealed that receiving a Facebook “like” positively correlates with perceptions of social support from Facebook friends and family. While no significant correlation was found between the gender of …


“Yo Sí Soy Boricua, Pa’ Que Tú Lo Sepas”: A Decolonial And Intersectional Analysis Of Alexandria Ocasio-Cortez, Jocelin Monge Dec 2023

“Yo Sí Soy Boricua, Pa’ Que Tú Lo Sepas”: A Decolonial And Intersectional Analysis Of Alexandria Ocasio-Cortez, Jocelin Monge

Electronic Theses, Projects, and Dissertations

Historically speaking, political representation in Congressional districts in the U.S. has been predominantly White and male. Alexandria Ocasio-Cortez (AOC) is an example of a type of new mestizaconsciousness (Anzaldúa, 1987) given she is the youngest Latina congresswoman ever been elected to serve New York’s 14th Congressional District. This study employs an intersectional analysis on AOC’s viral moments with ‘The Squad’, Puerto Rico, Vogue, and Met Gala. Through a theoretical lens composed of elements of intersectionality (Crenshaw, 1991) and mestiza consciousness (Anzaldúa, 1987), this study focuses on three significant recurrent themes found in AOC’s estilos de resistencia or sensibilities …


De-Colonizing Media Literacy: An Indigenous Positive Deviance Case Study Of A Guam-Texas Community Empowering Civic Education For Inafaâ??Maolek Self-Determination, Roque Aguon Dec 2023

De-Colonizing Media Literacy: An Indigenous Positive Deviance Case Study Of A Guam-Texas Community Empowering Civic Education For Inafaâ??Maolek Self-Determination, Roque Aguon

Open Access Theses & Dissertations

ABSTRACT

DE-COLONIZING MEDIA LITERACY: AN INDIGENOUS POSITIVE DEVIANCE CASE STUDY OF A GUAM-TEXAS COMMUNITY EMPOWERING CIVIC EDUCATION FOR INAFA’MAOLEK SELF-DETERMINATION

This case study delves into the realm of civic and media education within varied municipalities in Guam and Texas, which, to date, have been underexplored by contemporary Indigenous social science researchers within the dominant white culture. The investigation focuses on elucidating how influencers from diverse cultural groups employ education and propaganda in the municipal public policy-making process, contributing to holistic community development, democratic citizenship education, and social transformation. The primary aim of this study is to underscore the imperative need …


Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner Dec 2023

Social Media Impacts On Arkansas Consumer Perceptions Of Gmos, Elizabeth R. Berner

Graduate Theses and Dissertations

This study builds upon previous consumer perceptions of GMOs studies. A need existed to determine what, if any, effects social media messages about GMOs had on consumer perceptions in Arkansas. The study utilized a qualitative approach with three focus groups. Data were analyzed using descriptive code. Participants were found to have a general understanding of GMOs, though discussion about what a GMO product was took an uncertain tone. Most participants did not consider GMOs as a factor when purchasing products. Rather participants considered characteristics such as price, quality, and convenience. Participants did not believe the infographics had changed their opinions …


"I Think There Is A Place For Small Programs:" Advocating, Implementing, And Sustaining Tpc Programs In Small Us Institutions, Martha Lynn Russell Dec 2023

"I Think There Is A Place For Small Programs:" Advocating, Implementing, And Sustaining Tpc Programs In Small Us Institutions, Martha Lynn Russell

English Theses & Dissertations

Technical and Professional Communication (TPC) programs in small institutions compose of over a third of all programs in the US, yet this space has been understudied by most scholars. To fill this gap, this dissertation presents findings from one-hour interviews with twenty-six TPC program directors in small US institutions with undergraduate populations of less than six thousand. The results of this dissertation include the ways that small institutions are advocating, implementing, and sustaining their TPC program in unique ways with implications for how any TPC programs regardless of size can learn from these findings.


Interrogating Households In Anticipation Of Disasters: The Feminization Of Preparedness, Chika Watanabe, Celie Hanson Nov 2023

Interrogating Households In Anticipation Of Disasters: The Feminization Of Preparedness, Chika Watanabe, Celie Hanson

Critical Disaster Studies

It is now a maxim among scholars and policy-makers alike that disaster preparedness needs to involve community-based approaches in order to be effective. These include preparedness strategies in the household. But how do disaster preparedness policies and public discourses define “the household” in the first place? In this article, we explore how particular gendered notions of the household are reproduced in disaster preparedness policies and activities in Japan and the UK. Drawing on historical and cross-cultural analyses, we suggest that household preparedness efforts place the burden of labor on people coded as women—a phenomenon we call “the feminization of preparedness.” …


Chimes: November 13, 2023, Calvin University Nov 2023

Chimes: November 13, 2023, Calvin University

Chimes

Faculty and students say dialogue, educaton about Israel-Hamas war necessary by Ethan Meyers & Savannah Shustack

Beyond the talking stage: Governance review begins implementation by Grace Buller & Ethan Meyers

Calvin posts positive student engagement survey results by Savannah Shustack

Calvin grad and professor publish study on re-entry services in West Michigan by Grace Buller

Calvin's DI and DIII hockey teams: What's the difference? by Dillion Baumchen Grace Buller

Founder of Calvin's chemical engineering concentration reflects on the program's beginnings by Jacob Westra

The Knightly: Interview with Pastor Mary by Lauren Nyong

I'm grateful for press freedom at Calvin by …


Owning The Police: Crime Data, Copyright, And Public Information, A. Jay Wagner Nov 2023

Owning The Police: Crime Data, Copyright, And Public Information, A. Jay Wagner

College of Communication Faculty Research and Publications

Online crime maps, which plot law enforcement crime data, promise to promote civic engagement and increase government transparency. This study reviewed the websites of the 250 largest U.S. cities and found 65% host or link to a crime map, and that 116 police departments entered into agreements with crime mapping companies that provide the companies preferred or exclusive access to local crime data, curtailing public access and use. This study examines the legal tactics used by commercial mapping companies to maintain information control, explores recent examples of legal battles over the data, and proposes solutions, including targeted public record law …


Spartan Daily, October 26, 2023, San Jose State University, School Of Journalism And Mass Communications Oct 2023

Spartan Daily, October 26, 2023, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2023

Volume 161, Issue 29