Digital Commons Network^™

Indian Tourists’ Perceptions Of Inclusive Tourism In Thailand With A Focus On Media Influence And Cultural Differences, Shikha Patwal

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examined Indian tourists’ perceptions of LGBTQ+ inclusivity in Thailand, with a focus on the roles of media influence and cultural differences. As Thailand is a prominent destination for LGBTQ+ tourism in Southeast Asia, understanding how cultural nuances impact Indian tourists' experiences offers valuable insights. The research employs a qualitative approach, gathering data through in-depth interviews with 10 Indian tourists who have visited Thailand. The findings suggest that Indian tourists generally perceive Thailand as a welcoming and safe space for LGBTQ+ individuals, contrasting with India’s more conservative social landscape. Media representations, including social media, significantly shape expectations of inclusivity, …

Thailand As Gay-Friendly Destination In Indonesian Gay Men’S Perception, Sarah Geraldine Wullur

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research explores the perception of Indonesian gay men toward Thailand as a gay-friendly destination. This study employs a qualitative approach, conducting in-depth interviews with 15 respondents aged 18 to 45 who identify as Indonesian gay individuals and have traveled to Thailand at least once, engaging in gay-related activities during their visit. The findings indicate that Indonesian gay men perceived Thailand favorably as a gay-friendly destination, due to its welcoming and progressive atmosphere. The society was viewed as accepting of gay culture, regardless of how individuals express themselves or their preferences. Moreover, the Y series emerged as the most significant …

Influence Of Out-Of-Home Advertising Value On Consumer Attitude And Purchase Intention Of Samsung Smartphones, Napat Kusolrerkdee

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research investigates the influence of out-of-home (OOH) advertising value on consumer attitudes and purchase intention towards Samsung smartphones. Data were collected via an online survey from 304 male and female respondents, aged 25 to 60 years, residing in Bangkok, who had encountered at least one of Samsung's OOH advertisements, including outdoor, transit, and in-store advertisements, in the past week. The study reveals that all five dimensions of advertising value (i.e. informativeness, credibility, entertainment, irritation, and overall advertising value) significantly influenced attitude towards the advertisement while the credibility dimension was the sole dimension of advertising value impacting attitude towards the …

Thai Millennial Consumers’ Behavior Towards Nutrition And Health Claims On Food Packaging, Ruth Maura Prabaswara Wijayanti

Chulalongkorn University Theses and Dissertations (Chula ETD)

This survey study examines the Thai millennial consumers' behavior towards nutrition and health claims (NHCs) on food packaging by studying the influences of consumers' perception on understanding, attitude, and purchase intention respectively. Data was collected through an online questionnaire from 272 Thai respondents, aged 28 to 43, and who had purchased food products with NHCs on the packaging. The findings reveal that among the influences between the four variables, consumer understanding has the highest degree of influence towards consumer attitude, followed by influences of consumer perception towards understanding, and consumer attitude towards purchase intention. The study concluded that consumer behavior …

Generation Z'S Consumer Attitudes, Social Media Engagement, And Purchase Intentions In The Art Toys Blind Box Market, Supanut Anuwongpukdeechat

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study explores Generation Z's consumer attitudes, social media engagement, and purchase intentions within the art toy blind box market, a niche yet rapidly growing industry driven by this demographic’s unique preferences. Using a quantitative approach, this research surveyed 205 Thai Generation Z respondents aged 18-27 to assess the relationship between their attitudes, levels of social media engagement, and purchase intentions related to art toy blind boxes. The findings reveal a strong positive correlation (r = 0.797) between social media engagement (M = 3.94) and purchase intentions (M = 4.07), highlighting the significant impact of online interactions on consumer behavior …

The Impact Of Customer Engagement On User Retention In E-Commerce Apps In Vietnam, Vu Nguyen Tran

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study examines how customer engagement impacts user retention in Vietnamese e-commerce apps, focusing on symbolic, hedonic, and utilitarian dimensions. A survey of 465 Vietnamese Millennials and Gen Z users (18–34) who used Shopee and/or Lazada in the past six months found symbolic engagement, aligning apps with users' values and identity, to be the strongest predictor of retention. Hedonic engagement showed a minor negative impact, while utilitarian engagement had no significant effect. The findings underscore the importance of symbolic engagement in offering actionable insights for branding and retention strategies in Vietnam’s e-commerce market.

A Word From The Writing Team (January 2024), Pam Walter, Mfa, Liz Declan, Ma, Mfa

A Word From the Writing Team (Newsletter)

This issue includes:

• Virtual Writing Retreats Return in February
• The OPWPC Canvas Page Offers Helpful Tools
• Academic Commons Will Host a Presentation on Refugee Health in Philadelphia
• Publication Spotlight
• The OPWPC Helps with Scholarly Communication and Publication
• Scott Memorial Library Renovations Continue
• Wiley Open Access Fees Waived for Jefferson Authors

Mapping Media Literacy Impact In The U.S.: A Review Of Literature And Call For Equity, Shannon Burth, Emily Riewestahl, Srividya Ramasubramanian, Bobbie Foster, Patrick R. Johnson, Paul Mihailidis, Melissa Tully

College of Communication Faculty Research and Publications

While media literacy has grown to encompass many topics to provide learners with the skills required to be active citizens and savvy media consumers, there is no clear conceptual framework to define ‘impact.’ This review of literature aims to understand how recent U.S.-based media literacy scholarship defines impact. We analyzed 300 articles published from 2010 to 2020 on the impact of media literacy initiatives in the U.S. We propose the 6 E’s as a framework that captures six categories that media literacy researchers use to describe the impact of media literacy interventions: Evaluation Outcomes, Enquiry, Expression, Experiential Learning, Engaged Citizenship, …

A Case Of Claims And Facts: Automated Fact-Checking The Future Of Journalism’S Authority, Patrick R. Johnson

College of Communication Faculty Research and Publications

This article investigates the role of automated fact-checking on journalistic authority. Using metajournalistic discourse analysis, this article analyzes 137 articles from January 2015 to December 2022 about automated fact-checking to attempt to understand its role in the evolution of the profession’s boundaries. The data reveals three core themes: shifts of labor and experiences, social and civic responsibilities, and attribution and accuracy as contested issues. Each theme offers a different perspective on journalism’s dialogue of itself. Labor shifts illuminate making the work environment easier. Social and civic responsibilities represent the contention between fact and fiction. And attribution and accuracy highlight the …

An Internal And External Contextual Autoethnography Of A Single Mother's Experience As It Intersects With Misogyny, Patriarchy, And Hegemonic Masculinity, Heidi Sampson

Antioch University Dissertations & Theses

This dissertation is a contextual autoethnography of my lived experience with stigmatization, stereotypes, and institutional obstructions as a divorced single mother who previously experienced intimate partner violence and was diagnosed with post-traumatic stress disorder. The purpose of the study is to shed light on the complexity of the single motherhood experience, both internally and externally. From 2009 to 2019, the institutions I accessed for assistance as a single mother and those I interacted with for my children, my job, my health, and even within the church were unnecessarily burdensome financially, physically, and emotionally. This dissertation takes a contextual look at …

Leveraging Instagram To Enhance Self-Esteem: A Self-Affirmative Intervention Study And Multilevel Mediation Analysis, Shuna Shiann Khoo, Hwajin Yang, Wei Xing Toh

Research Collection School of Social Sciences

Although studies have consistently indicated that heavier use of social networking sites (SNS) perpetuates poorer self-esteem outcomes, no study has examined potential intervention methods that can yield positive effects from SNS use. We hypothesized that viewing one's Instagram profile would have self-affirmative effects on self-perception because the profile typically showcases curated instrumental positive aspects of self. Furthermore, these self-affirmative effects would indirectly improve state self-esteem via enhanced clarity of self-concept. To test our hypothesis, we designed an experimental intervention study where one group viewed their Instagram profile regularly, while another group viewed a neutral abstract art profile. Using multilevel latent …

The Effect Of Mere Presence Of Smartphone On Cognitive Functions: A Four-Level Meta-Analysis, Andree Hartanto, Verity Y. Q. Lua, K. T. A. Sandeeshwara Kasturiratna, Paye Shin Koh, Germaine Y. Q. Tng, Manmeet Kaur, Frosch Y. X. Quek, Jonathan L. Chia, Nadyanna M. Majeed

Research Collection School of Social Sciences

As smartphones have become portable and immersive devices that afford social, informational, and recreational conveniences unbounded by physical restrictions, most daily activities have become closely intertwined with the presence of smartphones. This constant presence of smartphones in daily activities, however, may be concerning as some studies have suggested that smartphones—even their mere presence—can be distracting and can impair cognitive outcomes. However, such findings have not been consistently observed. To reconcile mixed findings, the current meta-analysis synthesized 166 effect sizes drawn from 53 samples and 33 studies including 4,368 participants on the effect of mere presence of smartphone on cognitive functions. …

Social Media And Performative Parenting, Sun Sun Lim, Yang Wang

Research Collection College of Integrative Studies

With the intensifying use of social media in many realms of everyday life, even parenting is manifesting a public dimension. Whereas one might regard parenting as a private activity undertaken within the home, the use of social media to highlight the joys and trials of child-rearing has put parenting under the digital spotlight. Parents are keen to showcase their children’s growth and development to family and friends. Significant achievements invite praise and social endorsement, as well as commendations for excellent parenting. The sharing of parenting struggles over social media can also elicit expressions of commiseration, sympathy and support. The ensuing …

Language Acquisition, Mental Health, And Acculturation Among Migrants In Canada, Ali Jasemi

Theses and Dissertations (Comprehensive)

This dissertation examines the integration of first-generation migrants in Canada, focusing on the constructs of acculturation, language proficiency, and mental health. With nearly a quarter of Canada's population comprising migrants (Statistics Canada, 2022), understanding their adjustment is critical. Acculturation, language proficiency, and mental health can all have an impact on the success of migrants in their new country (Balidemaj et al. 2019; Brance et al. 2023; Iversen et al. 2014; Rousseau et al. 2019; Rashtchi et al. 2012; Salami et al. 2019). There are a limited number of studies examining these variables in relation to certain migrant groups, such as …

Cyberbullying: Media Construction And Framing Tactics In Pakistan, Asma Jamal

Theses and Dissertations (Comprehensive)

This thesis critically examines the portrayal of cyberbullying within Pakistan's top three newspapers, focusing on how these media outlets shape public discourse over the past five years. Employing an integrated approach using framing analysis and Fairclough’s Three-Dimensional Model, my research deconstructs how these newspapers utilize specific framing strategies to construct a narrative that not only informs but also subtly influences public perception and policy responses. The findings show that while the media highlights the roles of parents, educators, and law enforcement in combating cyberbullying, it also tends to reinforce traditional gender roles and overlook systemic solutions. I argue that the …

Gender And Nostalgia In Period Drama: The Marvelous Mrs. Maisel And Mad Men, Deidre Pribram

Communications: Faculty Publications

The Marvelous Mrs. Maisel (2017-2023) and Mad Men (2007-2015) share a common genre, location, and era.  Both are period dramas, set in New York City, as the waning 1950s transition into the 1960s.  Additionally, both television serials address changing cultural conditions, especially surrounding gender.  Yet, when analyzed through the prism of nostalgia, the two programs deviate in significant ways.  This essay uses Grainge’s (2000) distinction between nostalgia as mood and nostalgia as aesthetic style, applying it to the two television serials.  It also incorporates concepts of nostalgia as critique (Cook, 2005), as well as imagined nostalgia as the longing “for …

Introduction (To Emotional Expressionism), E. Deidre Pribram Ph.D.

Communications: Faculty Publications

The primary purpose of Emotional Expressionism: Television Serialization, The Melodramatic Mode, and Socioemotionality is to explore the forms, functions, and nuances of emotions in popular, mediated narratives. Clearly, emotions constitute a key means by which audiences experience and make sense of narrative media, in that mediated stories make compelling arguments or take up resonant positions through their emotional methods and meanings. The value of developing an emotional template for screen media lies in generating new analytical and interpretative approaches to narrative aesthetics, especially in terms of their pains and pleasures. As this study seeks to demonstrate, emotional analysis opens up …

Rectifying Harm Through Care-Based Practices: How Journalists Might Tend To Disengaged Communities, Sue Robinson, Patrick R. Johnson

College of Communication Faculty Research and Publications

Journalists struggle to engage with disengaged communities, especially conservative and BIPOC groups. In this research, we suggest that an ethic of care, born from developmental psychology, can be a strategy for trust building. Using a multi-phased, multi-method approach through interviews, surveys, and a focus group, we found that community members believe journalists must be more careful and intentional with cultural and political language relating to ideology, racial identity, and sexual orientation. This study shows that journalists must address harm by contending with negative news experiences, nuancing labels and language associated with their communities, and adopting a combination of five care-based …

“Just Holding That Space”: Using Culturally Relevant Pedagogy To Create Counterspaces For Black College Students In Aanapisi/Hsi Classrooms, Nicholas B. Lacy, Yea-Wen Chen, Damariyé L. Smith

Journal of Communication Pedagogy

Black college students continue to face the specter of anti-Blackness which creates additional barriers to success and flourishing in higher education. This study investigates how instructors in higher education can provide racial equity to Black students in AANAPISI/HSI classrooms through counterspaces. We use culturally relevant pedagogy to investigate the experiences of 21 Black college students at an AANAPISI/HSI to understand better how higher education instructors can utilize counterspaces, places where Black college students can challenge dominant discourses and create a collegial learning environment. We identified three counterspace themes: (1) Mitigate Eurocentric Pedagogy, (2) Employ Black and Critical Scholarship, and (3) …

You Don’T Have To Be Their Best Friend: Complicating The Instructor-Student Relationship Through A Mixed-Method Typology, Jessalyn I. Vallade, Kyle Rudick

Journal of Communication Pedagogy

The purpose of this study was to explore the nuances of instructor-student relationships with a nationally representative sample of students. Participants were randomly assigned to describe relationships with their best, worst, and/or last instructor and rate their satisfaction with each relationship, and the level of closeness with the instructor. Coding of student descriptions revealed 13 themes, organized into six pairs of constructive/destructive relationship anchors and one neutral category (Professional Relationship). Importantly, professional relationships were not as close as constructive relationships but were equally satisfying, indicating the closeness in instructor-student relationships has diminishing returns. Results are discussed in the context of …

A Phenomenological Study On University Students’ Perceptions And Attitudes Of The Effectiveness Of Mobile Apps On Communicative Competence, Leveth Jackson

Theses and Dissertations

This phenomenological study is focused on understanding how university students who are learning English as a foreign language (EFL) perceive and experience using mobile application on their speaking abilities. The primary goal was to examine the perception and attitudes of EFL learners towards using mobile apps for independent English-speaking practice and creating a customized learning experience outside of the classroom.

The researcher also investigated the participants’ views on the challenges and advantages of incorporating mobile apps into university speaking courses. The findings of this investigation may inform language educators at universities on the potential benefits of using mobile apps in …

Ireland, Intellectual Property And The Political Economy Of Information Monopolies, Kenneth W. Murphy

Articles

Ireland’s policies towards US-owned global digital intermediaries (Big Tech) have emerged as an international political issue and received global media attention. So far, political and media focus has been on the impact of Ireland’s tax policies on the revenue-raising ability of other European states and perceptions of light touch regulation of those corporations based in the Republic. The current paper will focus on how Ireland’s switch to a focus on capital allowances for the sizeable American tech corporations has enabled the latter to sustain their dominance in the digital transition through incentivizing and subsidizing their switch to assetization as a …

Audience Perceptions Of Social Issues In Contemporary Theatre, Gabrielle Reilly

Honors College Theses

The following study identified ways in which social issues were present in contemporary theatre and the subsequent productions designed for an audience ranging in identifying demographics through a collegiate production of Marian, or the True Tale of Robin Hood. Participants involved in the show through technical roles or onstage roles (N - 6) were interviewed about their experiences with the social issues presented in the play prior to and as a result of their involvement. Participants that were in attendance of the show over the course of four production dates (N - 67) were anonymously surveyed and answered questions on …

Perceptions Of Professionals, Faculty, And Students Regarding The Implementation Of An Agricultural Communications Degree Program In The United Kingdom, Jefferson D. Miller, Abby Davis, Kobina Danful Fanyinkah, Alex Mcleod, Cassandra Cox, Jill Rucker

Agricultural Education, Communications and Technology Faculty Publications and Presentations

The purpose of this study was to determine the perceptions of professionals, faculty, and students regarding the implementation of an agricultural communications degree program in the United Kingdom (U.K). It aimed to gather detailed opinions to aid in the planning of future agricultural communications curricula in the U.K., where no formal academic programs in this discipline exist in higher education. This study used a qualitative approach in the form of interviews to gain in-depth opinions on four different research objectives. Participants were pooled from three different demographic groups in the U.K: industry professionals, faculty, and students. These stakeholder expressed that …

Using Education To Confidently Identify And Report Concerns Of Child Abuse And Neglect: A Qualitative Improvement Initiative Through Staff Development, Sarah E. Neilson

Master's Theses and Capstones

BACKGROUND: Pre-licensure education on child abuse and neglect is crucial for nurses in the healthcare field. It helps to equip them with the knowledge and skills necessary to effectively identify, report, and intervene in cases of child abuse and neglect. Having this education available and understanding the signs and effects of child abuse and neglect, empowers nurses to take quick and decisive action in early intervention and prevention. Within the microsystem of a local Operating Room (OR), this quality improvement (QI) project will determine the muchneeded addition to the healthcare curriculum.

METHODS: The Plan, Do, Study, Act (PDSA) framework was …

You Shall Know A Forum By The Words They Keep: Analyzing Language Use In Accessibility Forums For Blind Users, Nithiya Venkatraman, Anand Aiyer, Yash Prakash, Vikas Ashok

Computer Science Faculty Publications

Discussion forums are one of the favored platforms for knowledge sharing. Given their popularity, copious research exists on understanding linguistic and behavioral characteristics of forum conversations. However, prior investigations have mainly focused on general forums designed primarily for sighted users, and as such the applicability of their findings to the dedicated accessibility discussion forums frequented by blind individuals remains unanswered. To bridge this knowledge gap, and facilitate the development of better-informed assistive technologies for blind people, we investigated language use and identified the key semantic and cognitive characteristics of online accessibility forums. To aid our investigation, we collected a dataset …

Beyond Binary: Revealing Variations In Islamophobic Content With Hierarchical Multi-Class Classification, Esraa Aldreabi, Khawlah M. Harahsheh, Mukul Dev Chhangani, Chung-Hao Chen, Jeremy Blackburn

Electrical & Computer Engineering Faculty Publications

In the digital age, the rise of Islamophobia-marked by an irrational fear or discrimination against Islam and Muslims-has emerged as a pressing issue, especially on social media platforms. In this paper we employs a multi-class classification system, moving beyond traditional binary models. We categorize Islamophobic content into three main classes and various subclasses, covering a range from subtle biases to explicit incitement. Comparative analysis of data from Reddit and Twitter illuminates the distinct prevalence and types of Islamophobic content specific to each platform. This paper deepens our understanding of digital Islamophobia and provides insights for crafting targeted online counter strategies. …

Toward Inclusivity: Rethinking Islamophobic Content Classification In The Digital Age, Esraa Aldreabi, Mukul Dev Chhangani, Khawlah M. Harahsheh, Justin M. Lee, Chung-Hao Chen

Electrical & Computer Engineering Faculty Publications

In this paper, we implement a comprehensive three-class system to categorize social media discussions about Islam and Muslims, enhancing the typical binary approach. These classes are: I) General Discourse About Islam and Muslims, II) Criticism of Islamic Teachings and Figures, and III) Comments Against Muslims. These categories are designed to balance the nuances of free speech while protecting diverse groups like Muslims, ex-Muslims, LGBTQ+ communities, and atheists. By utilizing machine learning and employing transformer-based models, we analyze the distribution and characteristics of these classes in social media content. Our findings reveal distinct patterns of user engagement with topics related to …

‘Routines’ And ‘Formulaic Language’ In Conversation Analysis (Author's Extended Data), Danielle M. Pillet-Shore

Faculty Publications

Though the field of conversation analysis (CA) was founded upon examinations of interactional “routines” such as conversation openings and closings, conceptualizing and categorizing communicative phenomena as “formulaic” is anathema to CA. This chapter details how, since its inception, CA work has empirically elucidated how participants to recorded episodes of naturally occurring social interaction actively and collaboratively accomplish conversational activities as ‘routine’ or not by selecting from available action alternatives, spontaneously coordinating their selections vis-à-vis one another. Taking a multimodal CA approach, this chapter reviews state-of-the art literature on how people open and close in-person and telephone conversations, showing the immense …

The Regenarrative: How To Change The Story In Order To Change The Future, S. Rose Bigheart O'Leary

Dartmouth College Master’s Theses

Abstract

In the era of Climate Change, many are concerned that the end of the Anthropocene, or the end of the era of human life on Earth, is upon us. Western European colonialism and its subsequent systems (settler-colonialism, colonial-capitalism, and globalization - sometimes termed “neocolonialism”) have all been implicated in contributing to unsustainable behaviors linked to accelerating climate change. In searching for possible solutions, some have called for listening to Indigenous Peoples, citing ethics of sustainability found among many Indigenous cultures. However, the cultural products of settler-colonialism are still dominant in ways that do not allow for Indigenous worldviews to …