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"The Lgbtq Community, That's My New Church": An Examination Of Lgbtq+ Former Church Members' Experiences Of Religious Exit, Samantha N. Pfeiffer Jan 2025

"The Lgbtq Community, That's My New Church": An Examination Of Lgbtq+ Former Church Members' Experiences Of Religious Exit, Samantha N. Pfeiffer

Theses and Dissertations--Communication

This study examines the experiences of LGBTQ+ individuals who previously attended Independent Fundamentalist Baptist (IFB) churches, considering their experiences of being in the church, leaving the church, and rebuilding outside of the church. It also examines sermons from IFB churches that addressed topics related to the LGBTQ+ community to examine the teachings these individuals received while in the church. My examination of this topic was based in scholarly literature addressing the rhetoric of church sermons, the process and experience of religious disaffiliation, and Weick’s (1995) theory of organizational sensemaking. I used multiple qualitative methods in this study, including qualitative content …


Artificial Intelligence Adoption And Journalistic Practices: A Case Study Of Nation Media Group-Uganda (Daily Monitor), Kyomugisha Eva Jan 2025

Artificial Intelligence Adoption And Journalistic Practices: A Case Study Of Nation Media Group-Uganda (Daily Monitor), Kyomugisha Eva

Master of Arts in Digital Journalism

Like many other technologies before it, Artificial Intelligence (AI) in the media has presented both opportunities and challenges for the industry. One of the opportunities it presents is that it could make the journalists more efficient and productive in their practices such as gathering stories, editing them and distributing them to the public. However, bias, finances, ignorance have kept the media from completely embracing it and only use it for particular purposes. Nation Media Group-Uganda (NMG-U) is one of the companies that has adopted the use of AI, although not officially. The company has been using AI since 2016 but …


The Work Of An Hour: A Case Study Of Propaganda, Michael F. Russo Jan 2025

The Work Of An Hour: A Case Study Of Propaganda, Michael F. Russo

Faculty Publications

This research paper discusses the messaging of United States President George W. Bush and his administration regarding the U.S. led invasion of Iraq. Transcripts of presidential communications, national news programs, and public opinion polls from 2001-03 were analyzed to identify patterns in these communications. This review demonstrated techniques similar to those used in historical propaganda campaigns to sway public opinion. The introduction and repetition of key terminology from the government was followed by magnification by television news programs. These messages were broadcast despite lack of evidence of Iraq’s involvement with the 9/11 attacks or their possession of weapons of mass …


Portrayals Of Autism On Tv And Impact On Autistic Viewers’ Self Esteem, Sam Ryan Jan 2025

Portrayals Of Autism On Tv And Impact On Autistic Viewers’ Self Esteem, Sam Ryan

Scripps Senior Theses

Portrayals of autism on TV are frequently rife with negative portrayals and inaccuracies, but also contain positive portrayals (Jones et al., 2023). These inevitably both promote stigma and educate individuals about autistic individuals, and also serve to directly and/or indirectly impact their well being. The current study aims to explore how combinations of positive and negative TV portrayals of autism impact autistic viewers’ self esteem. Participants will be exposed to clips of fictional autistic characters on TV shows, and their self esteem will be assessed with the Self Esteem IAT. It is expected that participants who view higher ratios of …


The Triangle Of Social Media, Mental Health, And Activism: Lessons From July 2024 Anti-Discrimination Students Movement In Bangladesh, Md Belal Hossain Jan 2025

The Triangle Of Social Media, Mental Health, And Activism: Lessons From July 2024 Anti-Discrimination Students Movement In Bangladesh, Md Belal Hossain

All Graduate Theses, Dissertations, and Other Capstone Projects

This project explores social media, mental health, and activism as three interconnected avenues of academic inquiry in the context of a student movement called the Anti-Discriminatory Students Movement (ADSM), that took place in July-August 2024 in Bangladesh. The movement, also called July Revolution (Bangladesh), overthrew a 16-year-ruling autocratic government and propelled the nation towards significant structural and political reform efforts. Utilizing a mixed method approach, including key informant interviews (N=6) and an online survey (N=396), it investigates how the triangle of social media, mental health, and activism evolved during this movement. Interview analysis reveals five major themes: 1) Ambiguity in …


Apoyando A Nuestra Gente: Latino/A/É Staff Testimonios Of Mentorship, Cultural Wealth, And Resistance At Hispanic-Serving Institutions, Alex Torres Jan 2025

Apoyando A Nuestra Gente: Latino/A/É Staff Testimonios Of Mentorship, Cultural Wealth, And Resistance At Hispanic-Serving Institutions, Alex Torres

Dissertations of Practice

APOYANDO A NUESTRA GENTE: LATINO/A/É STAFF TESTIMONIOS OF MENTORSHIP, CULTURAL WEALTH, AND RESISTANCE AT HISPANIC-SERVING INSTITUTIONS

Alex Torres, Ed.D. Department of Counseling and Higher Education Northern Illinois University, 2025 Quortne R. Hutchings, Director

Latino/a/é students are one of the fastest-growing student populations across universities and colleges in the United States. Understanding the experiences of the Latino/a/é support staff who work with these students, as well as the challenges they face at Hispanic-Serving Institutions (HSIs), can be beneficial in finding where they can best be supported to fully serve students. This study explored the testimonios of Latino/a/é staff at HSIs in …


Implementing Gallup 12+ Employee Engagement Survey In A Critical Access Hospital, Catherine R. Hardwick Jan 2025

Implementing Gallup 12+ Employee Engagement Survey In A Critical Access Hospital, Catherine R. Hardwick

Honors Theses and Capstones

Objective: To utilize the Gallup Q12+ survey to assess baseline staff engagement among nurses and nursing assistants at a critical access hospital, implement direct education intervention, and evaluate its impact on staff engagement rates, with the goal of identifying micro and macro-problems.

Methods: This quality improved project was conducted at Littleton Regional Hospital, a level Ⅲ trauma center and critical access hospital. The PDSA cycle started on March 1 and ended May 10. The Gallup Q12+ survey was sent to Registered Nurses, Licensed Nursing Assistants, and Nursing Technicians to establish baseline staff engagement levels and areas that need improvement. Directed …


The Rhythm Of Resistance: Marginalized Bodies And Dominant Rhythmic Systems, Bilan Mire Jan 2025

The Rhythm Of Resistance: Marginalized Bodies And Dominant Rhythmic Systems, Bilan Mire

All Graduate Theses, Dissertations, and Other Capstone Projects

All human beings are perceptive entities, engaging with the world through somatic and sensory experiences. These interactions allow individuals to assess, understand, and navigate their surroundings and social contexts. Our bodies, through daily experiences and interactions with the constructed environment, learn to move in harmony with or in opposition to dominant societal rhythms. However, it would be inaccurate and misleading to claim that all individuals can seamlessly synchronize with these societal rhythmic systems. For bodies marginalized by race, gender, age, disabilities, and other factors are policed, stigmatized, minimized, and enclosed, resulting in an inability for marginalized individuals to fully synchronize …


The Danger Of Deepfakes: Information Pollution And Epistemic Insecurity, Camille Doherty Jan 2025

The Danger Of Deepfakes: Information Pollution And Epistemic Insecurity, Camille Doherty

CMC Senior Theses

This thesis examines the dangers of deepfakes to democratic stability, emphasizing their capacity to pollute our information ecosystem and undermine trust in media. Beyond the immediate political harms from deepfake incidents, deepfakes are troubling for their impact on our collective relationship to media, truth, and one another. As exposure to deepfakes becomes more common, discerning fact from fiction will become increasingly difficult. Over time, this could foster widespread skepticism of all media and, worse, apathy toward truth itself. With eroded trust and shared truths, democracies risk losing epistemic security – the foundation for informed deliberation, decision-making, and accountability in democratic …


Donald Trump's Digital Media Campaign: How Podcasts Shaped The Political Views Of Young Men, Natalie Teare Jan 2025

Donald Trump's Digital Media Campaign: How Podcasts Shaped The Political Views Of Young Men, Natalie Teare

CMC Senior Theses

This paper investigates the increase in Donald Trump’s young male voters in the 2024 presidential election through his digital media campaign. Trump was a guest on over 15 podcasts and livestreams, almost exclusively hosted by men. This paper examines three podcasts to discover what techniques Trump used to appeal to male voters: Impaulsive with Logan Paul, This Past Weekend with Theo Von, and The Joe Rogan Experience. The demographic of young men has specific interests, fears, and challenges that affect the strategies politicians use to garner their support. The advents of social media and podcasting have allowed young …


Passengers’ Perceptions, Attitudes, And Willingness To Fly With Southeast Asian Low-Cost Carriers During Routine Disruption Communication, Aqilah Filzah Binti Ahmad Ridwan Jan 2025

Passengers’ Perceptions, Attitudes, And Willingness To Fly With Southeast Asian Low-Cost Carriers During Routine Disruption Communication, Aqilah Filzah Binti Ahmad Ridwan

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research was to examine how passengers perceive crisis communication during routine operational disruptions (RODs) within Southeast Asian low-cost carriers (LCCs), and to determine whether perceived communication quality predicts passenger attitudes and willingness to fly. This study also aimed to assess the relationship between passengers’ attitudes toward airlines’ disruption management and their subsequent willingness to fly after experiencing RODs. A total of 201 respondents who had previously flown with LCCs completed an online self-administered questionnaire. Simple linear regression analyses revealed that perceived crisis communication had a significant positive effect on passengers’ attitudes toward disruption management. Attitude, in …


The Role Of Food Influencers On Consumer Attitudes And Purchase Intention Towards Local Food And Beverage Brands In Myanmar Amid Foreign Product Scarcity, Ei Phyu Phyu Khaing Jan 2025

The Role Of Food Influencers On Consumer Attitudes And Purchase Intention Towards Local Food And Beverage Brands In Myanmar Amid Foreign Product Scarcity, Ei Phyu Phyu Khaing

Chulalongkorn University Theses and Dissertations (Chula ETD)

This qualitative study examines the role of food influencers in shaping consumer attitudes and purchase intentions toward local food and beverage (F&B) brands in Myanmar during a period of foreign product scarcity. Framed by influencer marketing strategy, framing theory, and the source credibility model, the research explores how influencers navigate authenticity, credibility, and identity while promoting domestic brands amid the “empty void” left by the scarcity of foreign products. Using purposive sampling, semi-structured in-depth interviews were conducted with five Myanmar-based food influencers active on Facebook and Tik Tok. Thematic analysis revealed that influencers strategically construct authenticity through personal brand alignment, …


The Influence Of Butterbear Mascot Attractiveness On Brand Attitude, Huyen Phuong Do Jan 2025

The Influence Of Butterbear Mascot Attractiveness On Brand Attitude, Huyen Phuong Do

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research examines the influence of mascot’s perceived attractiveness on the brand attitude towards Butterbear. Data were collected via online survey from 220 male and female respondents (aged 18-26) residing in Bangkok, who had been exposed to content from Butterbear brand within the past three months. Overall, participants perceived Butterbear mascot as highly attractive (M = 4.39) and reported positive attitudes towards the Butterbear brand (M = 4.30). Furthermore, the findings revealed that all six dimensions underlying mascot attractiveness (Brand Impact, Brand Expertise, Mascot Uniqueness, Mascot Anthropomorphism, Mascot Intimacy, and Mascot Consistency) showed statistically significant correlations with the brand attitude. …


Social Media Acceptance Among Myanmar Migrants In Thailand, Thet Myat Noe Thu Jan 2025

Social Media Acceptance Among Myanmar Migrants In Thailand, Thet Myat Noe Thu

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this research are to examine the acceptance of social media, Facebook in particular, among Myanmar migrant workers in Thailand by applying the Technology Acceptance Model (TAM). Specifically, the study investigates five key variables, namely perceived usefulness (PU), perceived ease of use (PE), attitude toward usage (ATU), trustworthiness (TW), and intention to continue using (INT), and their interrelationships. Data were collected through a self-administered online and personal survey from 236 Myanmar migrants aged between 20 to 45 years old, who have been residing in Thailand for at least one year and actively using Facebook for a minimum of …


Chinese Audiences' Perceptions And Responses To Crisis Communication In Thai Romantic Drama Series, Xiaoyun Ying Jan 2025

Chinese Audiences' Perceptions And Responses To Crisis Communication In Thai Romantic Drama Series, Xiaoyun Ying

Chulalongkorn University Theses and Dissertations (Chula ETD)

The study was to explore Chinese audiences’ perceptions, attitudes, and behavioral intentions toward crisis response strategies in Thai Boys’ Love (BL) romantic drama series. A quantitative approach was employed using an online survey with 200 respondents who are Chinese, living outside mainland China, aged 18-45, and have watched Thai BL series at least once in the last three months. The results indicated that the overall level of respondents’ perceptions is moderate (M = 4.23) toward crisis response strategies. Additionally, the level of respondents’ perceptions is moderate to high to trust the organization and view the information as credible and transparent …


Examining The Communication Work Of Women Who Have Tested Brca-Positive: “I Feel This Responsibility To Let People Know”, Summer C. Martin, Allison M. Scott, Anne M. Stone Jan 2025

Examining The Communication Work Of Women Who Have Tested Brca-Positive: “I Feel This Responsibility To Let People Know”, Summer C. Martin, Allison M. Scott, Anne M. Stone

Communication Faculty Publications

Inheriting a pathogenic variant in the BRCA1 or BRCA2 gene considerably increases a woman's risk levels for developing breast and ovarian cancer. In addition to serious physical health implications, women with a BRCA pathogenic variant may face psychosocial challenges, including those related to navigating the often demanding process of communicating about topics regarding BRCA with family and other social network members. Based on in-depth interviews with 24 women who tested BRCA-positive, we found that—consistent with the conceptualization of communication work articulated by Donovan-Kicken et al. (2012) as an extension of the theory of illness trajectories (Corbin & Strauss, 1988)—the labor …


Social Media Strategy For The Continuing And Professional Education Program, Kayla Ford Jan 2025

Social Media Strategy For The Continuing And Professional Education Program, Kayla Ford

Theses and Dissertations

Continuing and Professional Education (CPE) allows adults to pursue professional or personal development opportunities outside of a college degree. When it came to marketing these opportunities, CPE relied more on traditional marketing from a lack of digital marketing professionals, creating a weak social media presence. To help elevate their social media presence, a social media marketing strategy approach was utilized to improve CPE’s digital presence by setting objectives that focus on engagement, awareness, and as well as a campaign that focuses on the importance of continuing education. Data from research studies and professional articles specializing in digital marketing directed what …


Riverside Readings: Audio Drama Development And Implementation Plan, Trent P. Mylie Jan 2025

Riverside Readings: Audio Drama Development And Implementation Plan, Trent P. Mylie

Theses and Dissertations

The current state of media includes broadcasting, podcasting, and a new yet familiar form of accessible media through streaming. Numerous examples illustrate the significance of broadcasting and counter the notion that it is a niche or outdated form of media. Younger generations, including mine, have grown up in an era rich in media, witnessing the dawn and resurgence of formats that once seemed lost. As we transition into a collegiate environment, we seek to channel our creativity through a medium; for us, that medium is radio and podcasting. Riverside Readings allows individuals to explore their creative passions and engage in …


Mapping Reputational Shifts: Lessons From U.S. Professional Sports Communities During The Black Lives Matter Social Crisis, Dean Austin Hess Iii Jan 2025

Mapping Reputational Shifts: Lessons From U.S. Professional Sports Communities During The Black Lives Matter Social Crisis, Dean Austin Hess Iii

Theses and Dissertations

From 2013 through 2024, the Black Lives Matter (BLM) social crisis had profound impacts on major U.S. professional sports communities. Prior crisis research has concentrated on the BLM-related player protests in the National Basketball Association (NBA) and the National Football League (NFL) over momentary periods of upheaval. Based on a review of crisis response and communication literature and its application to sports, this research offers a previously missing longitudinal account of how major professional sports communities (i.e., NBA, NFL, MLB, MLS, NHL, and NASCAR) responded to the BLM social crisis. It aims to offer a better understanding of community group …


The Reasons For The Silence Of First Officers: A Qualitative Study, Seda Ceken, Pinar Unsal Bayrakci Jan 2025

The Reasons For The Silence Of First Officers: A Qualitative Study, Seda Ceken, Pinar Unsal Bayrakci

International Journal of Aviation, Aeronautics, and Aerospace

This study explores the reasons why first officers choose to remain silent in the cockpit or refrain from reporting errors after a flight. Effective communication and error reporting is crucial for flight safety, yet limited research has examined the factors contributing to silence among first officers. To address this gap, semi-structured interviews were conducted with 19 first officers (13 males, 6 females) working in the Turkish aviation sector. Data were collected through online Zoom interviews and analyzed using creative coding techniques in MAXQDA 22. Content analysis revealed 14 themes related to cockpit silence, including the captain’s manner, power distance, lack …


The Kids Aren't Alright: "Indie Sleaze Revival" And The Commodification Of Subcultures On Social Media, Lauren Mar Jan 2025

The Kids Aren't Alright: "Indie Sleaze Revival" And The Commodification Of Subcultures On Social Media, Lauren Mar

Scripps Senior Theses

In 2012, the “indie sleaze” subculture is accepted to have “died” — the same year Facebook bought Instagram. Named retroactively by social media in 2021, the “indie sleaze” subculture and its “revival” online provides a rich ground for investigating how and why social media converts subculture into aesthetics. Drawing on Dick Hebdige’s 1979 theory of subculture, this project considers new understandings of the political, aesthetic, and affective relationships between digital media and subcultures. In examining the evolution of “indie sleaze” from its origins and manifestations in an escapist party scene of the aughts to its online simulations from 2021 to …


Zippymania: A Multimedia Record Of The 2024-25 Akron Zips Men's Basketball Team, Drew Bailey Jan 2025

Zippymania: A Multimedia Record Of The 2024-25 Akron Zips Men's Basketball Team, Drew Bailey

Williams Honors College, Honors Research Projects

This project will involve the production, promotion, and distribution of a weekly 30-minute live radio show focusing on the Akron Zips men's basketball team. After the airing of each show, the recorded episode will be published as a podcast. Additionally, a weekly column or sports blog (written by myself) will be published and serve as a companion work or supplement to the radio program.


African Restorative Justice Philosophy: Practicing The Ubuntu Paradigm In The Composition Classroom, Francis Hamza Issah Jan 2025

African Restorative Justice Philosophy: Practicing The Ubuntu Paradigm In The Composition Classroom, Francis Hamza Issah

Wayne State University Dissertations

As the field of rhetoric and composition studies grapples with problematic institutional paradigms militating against its growth, changes taking place in the field mean that opportunity is created for a more equitable, inclusive, and diversified composition classroom. Questions of diversity, equity and inclusion have led me to investigate the composition classroom to identify and decenter structural systems of white mainstream literacy and language practices as a way of encouraging and building on the prior literacy practices of not just minority students, but all categories of students. In my dissertation research, I propose the practice of ubuntu as a way of …


The Post-Alert Lexicon: A Multiphased Study To Develop Content For Post-Alert Messages, Jeannette Sutton, Hugh D. Walpole, Micki Olson, Lauren B. Cain, Savanah Olivas, Bruce Pollock, Nicholas Waugh Jan 2025

The Post-Alert Lexicon: A Multiphased Study To Develop Content For Post-Alert Messages, Jeannette Sutton, Hugh D. Walpole, Micki Olson, Lauren B. Cain, Savanah Olivas, Bruce Pollock, Nicholas Waugh

Emergency Preparedness, Homeland Security, and Cybersecurity Faculty Scholarship

Using a multi-phased, mixed methods approach, grounded in theory on alerts and warnings, the Post-Alert Lexicon serves as a companion to the Warning Lexicon to provide evidence-based guidance on how to construct a post-alert message for 45 hazards and missing person events. We draw from the results of quantitative content analyses of a census of post-alert messages issued as Wireless Emergency Alerts from 2012-2022, and public message testing experiments for three hazard types (wildfire, earthquake, and bomb threat), to find that a focus on hazard resolution and public action, rather than the commonly employed language of “all clear,” increases message …


An Overview Of The Special Issue, Rachel Gibson, Trent Buskirk Jan 2025

An Overview Of The Special Issue, Rachel Gibson, Trent Buskirk

Data Science Faculty Publications

[Introduction] Across the quantitative social sciences, researchers increasingly face significant challenges and opportunities prompted by the arrival of new sources of very rich, highly granular, and often unstructured digital data. While traditional methods such as surveys and content analysis tools remain indispensable for measuring individual attitudes, behaviors, demographic characteristics, and media messaging online, they often struggle to capture the complex multimodal information streams and metadata generated by social media platforms, mobile devices, sensors, and tracking applications. Collecting and analyzing these diverse new forms of content, dynamic moment-to-moment behaviors, and naturally occurring interactions has become a pressing and exciting research task-one …


Meme Wars As Socially Situated Learning: Learning In Online Communities Of Hate, Conspiracy, And Insurgency, Kevin M. Clark Jan 2025

Meme Wars As Socially Situated Learning: Learning In Online Communities Of Hate, Conspiracy, And Insurgency, Kevin M. Clark

Midwest Social Sciences Journal

Learning is important in a pluralistic democracy, to enable citizens to make informed decisions. However, with the rise of the internet and social media, we need more than ever to understand how learning is shaped by social context and intertwined with issues of identity and belonging. One theoretical framework that addresses these social aspects of learning comes from the work of Jean Lave and Etienne Wenger on socially situated learning in communities of practice. This article focuses on what many would consider to be the darker side of learning—the rise of hate, disinformation/conspiracy, and insurgency in online communities. Specifically, it …


Polarization On Campus: How Social Media Shapes College Students' Opinions On The Israel Hamas War, Jonah Lynne Jan 2025

Polarization On Campus: How Social Media Shapes College Students' Opinions On The Israel Hamas War, Jonah Lynne

Honors Undergraduate Theses

This study examines the impact of social media on the polarization of opinions regarding the Israel-Hamas war, particularly among U.S. college students. Following the outbreak of the war in October 2023, social media platforms such as Facebook, Instagram, X, and TikTok have facilitated the spread of highly partisan narratives, fueling ideological divides. The study highlights how social media contributes to the increase in antisemitic and Islamophobic sentiments, exacerbating societal tensions. Through 25 structured qualitative interviews with college students, the research explores how social media algorithms shape perceptions by reinforcing preexisting beliefs through echo chambers and filter bubbles. Taken as a …


Mental Illness Identity And Social Media Use In Generation Z, Tobey Smith Jan 2025

Mental Illness Identity And Social Media Use In Generation Z, Tobey Smith

Honors Undergraduate Theses

The present study investigated factors that predict a high degree of mental illness identity among Generation Z college students. Specifically, the author aimed to evaluate social media use and other psychosocial factors, including social isolation, self-esteem, well-being, discrimination, and attitude toward recovery. Two-hundred and seventeen participants were recruited using SONA and social media. Participants completed scales to measure the variables of interest: Illness Identity Questionnaire - Mental Health, Rosenberg Self-Esteem Scale, Warwick-Edinburgh Mental Well-being Scale, Hope and Coping in Recovery Scale, Cornwell Perceived Isolation Scale, Stigma Scale, Social Media Use Scale, and a set of demographic questions. Pearson bivariate correlations, …


Predicting Crises On The African Frontier Stock Markets With Investor Sentiment Indicators: A Machine Learning Approach, David Korsah, Lord Mensah Jan 2025

Predicting Crises On The African Frontier Stock Markets With Investor Sentiment Indicators: A Machine Learning Approach, David Korsah, Lord Mensah

Journal of International Technology and Information Management

This study examined the predictive ability of machine learning algorithms in identifying crises within African stock markets. The study employed seven distinct machine-learning models, analyzing historical stock prices from eight stock markets, three major sentiment indicators, and the exchange rates of local currencies against the US dollar, with each data spanning from May 1, 2007, to April 1, 2023. Extreme Gradient Boosting (XGBoost) emerged as the most effective algorithm for predicting crises. Historical stock prices and exchange rates were identified as the most critical features for prediction. On the sentiment side, investors’ perceptions of potential volatility on the S&P 500, …


Preventive Health Care Information Seeking Behaviors Among Baby Boomers In Taiwan, Alexander N. Chen, Michael J. Rubach, Tracy Suter, Hsin Ke Lu, Mark E. Mcmurtrey Jan 2025

Preventive Health Care Information Seeking Behaviors Among Baby Boomers In Taiwan, Alexander N. Chen, Michael J. Rubach, Tracy Suter, Hsin Ke Lu, Mark E. Mcmurtrey

Journal of International Technology and Information Management

Preventive health care is widely acknowledged as one of the most effective ways to reduce medical costs and enhance people's health. Preventive health care information (PHCI) is a crucial component. This study examines the PHCI-seeking behaviors of Taiwanese baby boomers. The study found some support for the idea that the preferred media used influenced the likelihood of Information seeking behavior. People with good health conditions were found to be more likely to seek PHCI, while people with greater health care needs sought out PHCI less frequently. The study examined social influences, which were found to be important. Three different types …