Digital Commons Network^™

The Houston Astros' Cheating Scandal: A Case Study On Crisis Communication In Sports, Wendy Edouard

Honors Program Theses and Projects

In January 2020, the Houston Astros organization was accused of cheating during the 2017 and 2018 baseball seasons. In 2017, the Astros had also won the World Series, thereby offsetting a sports scandal which dominated media coverage for several months. Owner of the Houston Astros, Jim Crane and his players released a statement to the press, a month after the investigation was concluded by the Major League Baseball organization. The investigation concluded that the Astros, in fact, had been stealing pitching signs from opposing teams and using technology to communicate signs to their pitcher. Crane’s response (relying primarily on shift …

Effects Of Message Frame And Cultural Orientations On Covid-19 Prevention Behaviors, Mika Hashimoto

Communication ETDs

This study aimed to explore effective message strategies to promote COVID-19 prevention behaviors among college students. Due to the fewer symptoms and lessened impact of COVID-19 in this population, young adults tend to have low perceived risk that results in low engagement in preventive behaviors. Also, some people may hold beliefs or values that are contrary to preventive behaviors. Thus, applying message framing theory, this study tested the effects of perceived risk and cultural orientation on adherence to prevention behaviors. The results showed that perceived risk and cultural orientation were associated with intention to maintain physical distance and wearing a …

Influencers In Digital Marketing: The Impact Of Instagram Influencers In Brand Communication, Cara Ghaphery

Departmental Honors & Graduate Capstone Projects

With the more prolific rise of influencers on social media platforms, companies are taking

advantage of the influencer marketing strategy to advertise their products. Influencer marketing, defined generally, is a form of social media marketing with the integration of product placement by people with large social followings. As a result of the rise of influencer marketing, and the popularity of social media use, the use of influencer marketing is beneficial when considering brand communication and company revenue. This article analyzes three Instagram influencers through the examination of common themes and marketing language. Additionally, the ethical and legal implications, visual appeal, …

Propaganda Or Persuasion: A Multisite Case Study Analysis Of The Impact Of Museum Communications On American Public Trust, Devon Anna Mancini

Seton Hall University Dissertations and Theses (ETDs)

According to the Edelman Trust Barometer (2021), public trust in information sources has drastically decreased in America, except for museums. Since museums have historically spread propaganda through their communications, this multisite case study analysis of three American museums, the Smithsonian National Museum of African American History and Culture, the American Museum of Natural History, and the Creation Museum, investigated how museum propaganda impacts public trust. After examining Twitter posts and responses to the three cases, findings showed that even when museums did not intentionally spread propaganda, audience interpretations still led to a fracturing of trust. Recommendations for the field were …

You Are Not Welcome Here: Sloterdijk’S Posthumanism And The Rhetoric Of Hostile Urban Architecture And Design, Brandon William Aungst

Electronic Theses and Dissertations

This dissertation brings together three scholarship areas: rhetorical theory and analysis, hostile urban architecture and design, and Sloterdijk’s version of posthumanism. I synthesize these complementary areas to address the following questions: How do architecture and design contribute to the rhetorical meaning-making of being human and facilitate the communication of that meaning to others? How do different types of architecture and design produce the material contexts for conceptualizing what humanness means and contribute to the development of fore-structures for interpreting and communicating that humanness (e.g., hostile architecture and barbed wire)? How can we conceptualize various types of architecture and design, or …

Presidential Rhetoric And Media's Contribution To The Subjective Nature Of Truth In American Democracy, Bianca Miccolis

English Honors Theses

This thesis examines the role of media on the subjectivity of truth in presidential rhetoric and its ethical implications. In my three case studies, I find that there is some form of deception by each president in their chosen form of media. I analyze Roosevelt’s use of the radio, which he uses to hide his disability and gain more executive power to combat the Great Depression. I examine Reagan’s use of television and how he fabricates an intimate relationship with the American people to enact tax reform. Finally, I investigate Trump’s use of Twitter to deflect negative publicity as he …

All About Flowers : James Vick's Nineteenth-Century Seed Company, Thomas J. Mickey

Ohio University Press Open Access Books

A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies.

“There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds.

Vick was genuinely passionate …

Spartan Daily, May 6, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 156, Issue 40

Library’S Editing Service Popular With Rowansom Students, Lisa Price

Rowan-Virtua Research Day

WHY:

- Identified need for proofreading and editing assistance

- Librarian with writing and desktop publication experience and interest in clear, grammatically correct writing

RESPONSE:

- Popular , especially with students applying for residency

- Anticipate continuing this service

The Cowl - V.85 - N.15 - May 6, 2021

The Cowl

The Cowl - student newspaper of Providence College. Volume 85 No. 15 - May 6, 2021. 32 pages.

Understanding Motivations To Attend Various Sized Churches: A Study Using Family Communication Patterns, Expectancy Violations, And Anxiety To Predict Church Attendance, Molly Bradshaw

Masters Theses, 2020-current

Two separate studies were conducted to examine whether communication variables impact religious views and church attendance. For the first study, 228 students from a large Southeastern university completed a web survey. The second study was a web survey of 204 adults that was conducted via Amazon Mechanical Turk (MTURK). Both surveys were sent out to determine one’s motivations to attend a small, medium, or large church using family communication, anxiety, expectations, and religion variables as predictors. Family communication, anxiety, and expectancy variables were positively correlated to many aspects of religious views. Hierarchical regression models utilizing demographics, family communication, anxiety, expectancy …

'Why Do They Make Her Wear That?': A Rhetorical Analysis Of Ramy Youssef: Feelings, Rania Zaied

Masters Theses, 2020-current

Muslims have often been portrayed in the media, as violent, barbaric, terrorists, and powerless victims, along with many other misconceptions of negative and stereotypical images. Ramy Youssef: Feelings (2019), is an hour-long stand-up comedy special presented by comic Ramy Youssef, who is a Muslim millennial Egyptian-American man. By conducting a rhetorical analysis of the special, this research combines the method of Critical Rhetoric with two of Lowery and Renegar’s (2016) three frameworks, those being Bicultural Otherness and Self and Culture Deprecating Humor, to analyze Youssef’s comedy special Feelings (2019). This research delineates how the media influences the rhetoric of Muslim …

Spartan Daily, May 5, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 156, Issue 39

Spartan Daily, May 4, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 156, Issue 38

We Speak English Here: An Exploratory Study Of Language Barrier Effects In Agriculture, Camryn Clift

Honors College Theses

This thesis investigates the effects of the language barrier between English-speaking H-2A managers and their Spanish-speaking H-2A employees on Kentucky farms with special attention to the insights that can be gleaned from farm managers concerning the intersection of communication, language barriers, and the unique social and cultural environment created by the microcosm of the H-2A program. The project includes a literature review evaluating the currently documented effects of language barriers in various industries as they relate to the language barriers found within agriculture. IRB-approved interviews with farm managers provide original data to evaluate these potential effects, whether positive or negative. …

Disease Cured In The Least Expected Way: Communication., Bailey Pickering

Schultz-Werth Award Papers

Communication is an important factor in all doctor-patient relationships. This non-technical skill could potentially lead to better patient wellness outcomes. Since communication proficiencies are not a basic skill for everyone, most complaints about doctors are because of communication issues. However, the decline in communication skills begins early in a doctor’s career – in medical school. With increasing communication showing proven benefits, doctor’s communication abilities are vital to improving their patient’s wellness outcomes. Gaps in current literature include exactly how much communication benefits patient wellness outcomes. This literature review will fill in some of those gaps and also highlight what factors …

The Human Services Workforce Crisis: Moving Forward With Intention In Massachusetts, Suzanne Gray Henderson

School of Professional Studies

The human services field is growing rapidly in Massachusetts as it is across the country, and the Commonwealth does not have enough qualified staff to fill vacancies. The workforce shortage has risen to crisis levels due to high turnover, insufficient training, low wages, and a lack of recognition and appreciation for direct support professionals. The individuals receiving services in Massachusetts deserve quality and stability. The state budget – strained by inefficient service models and reactive fixes – also demands systemic change. The human services workforce crisis impacts a variety of stakeholders. Individuals served are directly affected, as are the direct …

The Purpose Of Black Role Models, Chris Williams

Communication & Media Studies | Senior Theses

When thinking of role models, the notion is typically speculated from the perspective of the youth; though, black role models are known to have a direct contribution on the lives of men and women in all stages of adulthood as well (18+). Researching the essence and character of role models, more specifically black role models will include, but are not limited to: 1) how they transcend into the role model they eventually become; 2) what is considered to be important in not just a leader but a black leader; and 3) the barriers black people have to fight to become …

Examining The Strategies In Response To Crises In Major League Baseball, Jimmy Palmerino

School of Professional Studies

This paper analyzes the crisis response strategies of Major League Baseball (MLB) during the following events: the steroids scandal, the Houston Astros cheating scandal, and the coronavirus (COVID-19) pandemic. The hypothesis tested is as follows: MLB’s crisis response strategies are ineffective, as they are directly related to the league’s poor image in the public eye. Research includes a review of academic literature explaining crisis communication theories, as well as the relationship between crisis communication and public relations (PR). The paper concludes with recommendations for how the league can improve its crisis communication and crisis response strategies in the future to …

The Global Impact Of The Covid-19 Pandemic On Women’S Careers, Allison Bach

School of Professional Studies

This paper explores the impact that the COVID-19 pandemic has had on women’s careers on a global scale in the past year. It begins by focusing on the many pre-existing barriers that existed in realizing gender equality in the workplace prior to the pandemic, such as inadequate access to proper childcare, uneven participation in household labor between the genders, and pay inequality. The paper then continues to examine the impact that the pandemic has had on women’s careers across a variety of industries, countries, and specific groups. It was hypothesized that the COVID-19 crisis had created worse effects for women’s …

The Effects Of Social Media On Young People Through The Lens Of Covid-19, Molly Gammon

School of Professional Studies

This study looks at the relationship between social media and its effect on young people’s wellbeing by examining the available literature and research on the topic. Because Millennials and Generation Z do not remember a time before the internet and social media, it has become an influential and crucial part of their lives. Many suggest that social media is harmful to young people, while others argue that the benefits of the internet and social media outweigh the costs and risks. By analyzing the current research, it seems like there is still a lack of consensus on this debate. The goal …

Internal Communications In The Time Of A Global Pandemic, Thais Gandica, Manvi Talwar, Sange Wangmu Thungon, Edgar Knyvet Diengdoh Pyrtuh, Emmanuel Kumah

School of Professional Studies

The business and organizational worlds have been in constant transformation for years. Still, 2020 changed drastically the way they function from their very inside. The COVID-19 pandemic hit all industries, and with that, all models of communication had to be reshaped so they could efficiently connect with their internal players in charge of crafting and delivering messages that would work towards a healthy and productive environment. Internal Communications played a critical role in the employee relations, brand image, and overall success of organizations, especially during the crisis. Through primary and secondary research conducted to three different organizations’ sizes, this research …

Happening In Plain Sight: An Evaluation Of Sexual Harassment In Municipal Government Through A Case Study Of Newark, New Jersey, Hoween R. A. Flexer, Caitlin R. Louie

School of Professional Studies

In the city of Newark, New Jersey, Sebrevious Scott, a participant in the New Jersey Reentry program was hired as part-time office assistant in the city's re-entry office. After being transferred to the city’s Parks and Grounds Departments, she started being sexually harassed, inappropriately touched and propositioned by her supervisor, Richard Kirkland. Scott made repeated attempts to report these actions through the appropriate channels. She was met with dismissal, resistance, and later retaliation. While working in this hostile environment she was also pursuing a full-time employment opportunity with the city upon the completion of the reentry program. Unfortunately, this never …

Using Large Pre-Trained Language Models To Track Emotions Of Cancer Patients On Twitter, Will Baker

Computer Science and Computer Engineering Undergraduate Honors Theses

Twitter is a microblogging website where any user can publicly release a message, called a tweet, expressing their feelings about current events or their own lives. This candid, unfiltered feedback is valuable in the spaces of healthcare and public health communications, where it may be difficult for cancer patients to divulge personal information to healthcare teams, and randomly selected patients may decline participation in surveys about their experiences. In this thesis, BERTweet, a state-of-the-art natural language processing (NLP) model, was used to predict sentiment and emotion labels for cancer-related tweets collected in 2019 and 2020. In longitudinal plots, trends in …

Social Media As A Tool For Evangelism Among Youth And Young Adults, Trisney Bocala

Student Research

This research aims to answer the question of which social media platforms youth prefer and what types of content they prefer. Using data collected from a quantitative survey, this research seeks to identify the most-used social media platforms and most appealing formats of content so that Seventh-day Adventist churches, media organizations, and digital missionaries can more effectively utilize social media as a tool for evangelism among youth, defined as 15 to 24 years of age.

Employee Retention Rate, Lila Sorenson

School of Professional Studies

This paper addresses the following problem regarding low employee retention rates in non-profit mental health organizations, specifically at NFI. The problem at hand is that majority of staff at NFI have an average length of stay of one year or less. The purpose of this paper is to address the current problem and hypothesize factors that could impact the low retention rates. Additionally, the purpose of the paper is to brainstorm potential solutions regarding the low retention rates and suggestions of how to implement the solutions. The documents contained in this paper include data analysis of employee average length of …

Perceptions And Content Of Traditional And Online News: An Analysis Of Bias In Indian Media, Sangya Tyagi

Communication Theses - Archive

The primary objective of this study was to compare and analyse two different points of view on media polarization: one, from the public’s perspective through a survey (analysis of their perceptions on news received from their preferred news sources) and the other, analysis of media published by the media content providers. Another research contribution of this study was that it included an analysis of the mode of media consumption, i.e., how the news was consumed--via traditional media or through online media. This project ties in a variety of aspects in the field of communication -- media, mode of news consumption, …

Information Mapping Of Religious Conflict Research In Indonesia: Bibliometric Analysis, Rusmulyadi Rusmulyadi, Susanne Dida, Hanny Hafiar, Soleh Soemirat

Library Philosophy and Practice (e-journal)

Research on religious conflict is mostly carried out by researchers in Indonesia, but it has not been mapped integratively. Several studies on religious conflict have been published and indexed on the Portal Garuda. The Portal Garuda is a national indexer for scientific publications in Indonesia. This study aims to determine a map of the development of religious conflict research in Indonesia. In this study, several scientific articles on the theme of religious conflict were reviewed. This study uses a quantitative approach with the bibliometric method. The results of the study show that the trend of religious conflict research in …

What's In A Name: Examining What Sports Team Names Communicate, Bridget Danielle Lewis

Masters Theses

For years, there have been controversy and discussion regarding high school, college, and professional sports team name changes. Professional sports teams have gained the most attention regarding team name changes or lack thereof. This study can bring an understanding of the message communicated through the chosen names and logos of sports teams as well as the effects of financial, political, and fan base changes on team name changes in the sports industry. Extensive research is provided to show the previous content on the topic as well as areas where further research would be beneficial. This includes previous and current sport …

An Exploratory Study Of Fake News And The 2017 Presidential Elections In Kenya, Anthony Kuria Wanjiru

Master of Arts in Digital Journalism

This study explored the proliferation of fake news in Kenya and sought to uncover if fake news affected the 2017 Presidential Election outcomes. Just like in the two previous elections (2007 and 2013), the 2017 presidential polls were closely contested. The use of social networking sites and other online platforms like websites for campaigns was common during the 2017 Presidential Elections. Presidential candidates did not only set up websites, but also employed bloggers, social media savvy individuals and public relations firms to manage their social media accounts and other parody accounts that they used for their online campaigns. Thus, the …