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Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd Jan 2022

Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.


Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd Jan 2022

Jrsm 7085: Qualitative Research Methods (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.


Jrsm 7416: Global Strategic Communication (Syllabus), Kim Marks Malone Jan 2022

Jrsm 7416: Global Strategic Communication (Syllabus), Kim Marks Malone

Journalism and Strategic Media Syllabi Archive

Course Description: This class looks at a wide variety of concepts from other courses, including writing, social media usage, research, management, and audience analysis, to understand them in a global context. There is also a critical discussion of strategic communication work, encouraging students to think about a broader variety of responses and reactions. This includes both how to develop an integrated, holistic global communication program, and how to manage such a program.


Jrsm 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught Jan 2022

Jrsm 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.


Jrsm 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught Jan 2022

Jrsm 7530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.


Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach Jan 2022

Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)


Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach Jan 2022

Jrsm 7990: Media Portfolio (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Development of digital portfolio of professional and/or academic work and presentation. S/U. (2 hours)


Jrsm 8530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught Jan 2022

Jrsm 8530: Visual Media Theory & Practice (Syllabus), Matthew J. Haught

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with in-depth interviews, focus groups, participant observation, and content analysis; practical experience in collecting and analyzing qualitative data.


Exploring How Online Responses Change In Response To Debunking Messages About Covid-19 On Whatsapp, Xingyu Ken Chen, Jin-Cheon Na, Luke Kien-Weng Tan, Mark Chong, Murphy Choy Jan 2022

Exploring How Online Responses Change In Response To Debunking Messages About Covid-19 On Whatsapp, Xingyu Ken Chen, Jin-Cheon Na, Luke Kien-Weng Tan, Mark Chong, Murphy Choy

Research Collection Lee Kong Chian School Of Business

Purpose: The COVID-19 pandemic has spurred a concurrent outbreak of false information online. Debunking false information about a health crisis is critical as misinformation can trigger protests or panic, which necessitates a better understanding of it. This exploratory study examined the effects of debunking messages on a COVID-19-related public chat on WhatsApp in Singapore. Design/methodology/approach: To understand the effects of debunking messages about COVID-19 on WhatsApp conversations, the following was studied. The relationship between source credibility (i.e. characteristics of a communicator that affect the receiver's acceptance of the message) of different debunking message types and their effects on the length …


Postpartum Depression Symptoms In New Mothers And The Disclosure Process, Kelsey Lunsford Jan 2022

Postpartum Depression Symptoms In New Mothers And The Disclosure Process, Kelsey Lunsford

Electronic Theses and Dissertations, 2020-2023

Using a qualitative approach, this study examined disclosure patterns of women who have experienced symptoms of postpartum depression (PPD). Postpartum depression is a mental illness that new parents are at risk of developing. If left unresolved, PPD can have severe, negative impacts on the development of the baby and the well-being of the parent. Unfortunately, due to the stigmatized nature of the illness, parents are sometimes reluctant to bring up their struggles with this illness and seek help. Eighteen women who had experienced PPD within the past five years were recruited and participated in an interview where they were asked …


Types Of Social Media Use And Adolescent Mental Health, Ashley Bragg Jan 2022

Types Of Social Media Use And Adolescent Mental Health, Ashley Bragg

Online Theses and Dissertations

Communication in today’s world is rapidly changing, some suggest for the better, while some suggest it is for the worse. Networking for the adolescent perspective has social media platforms at an all time high. The amount of face-to-face communication between adolescents has been replaced with outlets such as Instagram and Snapchat. Although this is another form of communication, it often faces challenges to whether this outlet is detrimental to the adolescent’s mental health or a positive chance for interacting with peers. Anxiety, depression and fear of missing out (FoMO) are three major mental health concerns that correlate with social media …


Social Word Of Mouth Valence And Role Of Moderators: An Integrated Model Of Consumer Decision Making, Angshuman Ghosh Dr, Sanjeev Varshney Dr, Shabbirhusain R.V. Dr Jan 2022

Social Word Of Mouth Valence And Role Of Moderators: An Integrated Model Of Consumer Decision Making, Angshuman Ghosh Dr, Sanjeev Varshney Dr, Shabbirhusain R.V. Dr

Journal of International Technology and Information Management

The study aimed at coming up with an integrated model of consumer decision making that captures the impact of social media word of mouth (SWOM) on consumers’ decision influencing variables including perceived risk, its impact on attitude towards the brand, and eventually on intention to purchase. The integrated model incorporates the impact of SWOM message valence along with moderating role played by various source and receiver level characteristics on the variables mentioned above. Two experiments with between-subject factorial designs were conducted for testing the hypotheses. The first study had 128 participants divided into eight groups and their responses were collected …


The Impact Of Oppo's Brand Equity On Purchasing Intentions Of Thai Consumers, Xiaoyuhui Yang Jan 2022

The Impact Of Oppo's Brand Equity On Purchasing Intentions Of Thai Consumers, Xiaoyuhui Yang

Chulalongkorn University Theses and Dissertations (Chula ETD)

Among the objective of this research are to study the brand equity and purchase intention of Oppo consumers and the relationship between brand equity and the purchase intention of Oppo consumers. The total number of participants in this study is two hundred and forty-two Thai consumers aged 18-45, who were required to complete the online questionnaire. The result portraited that, in general, Thai consumers’ perception toward the Oppo brand’s equity is positive with an average mean value (M = 3.25). There are four detentions under brand equity, esteem received the highest mean score (M = 3.4), and differentiation received the …


The Inclusion Of Rape And Other Non-Consensual Sexual Acts In Self-Insert Fanfiction, Diana Rose Humble Jan 2022

The Inclusion Of Rape And Other Non-Consensual Sexual Acts In Self-Insert Fanfiction, Diana Rose Humble

Dissertations and Theses

As the internet grew in popularity, fanfiction followed suit. As of April 2022, there are over 9,188,000 works posted on Archive of Our Own, one of the internet’s most popular fanfiction hosting sites. A large number of the stories posted on this site feature a concept known as self-insert, where an author chooses to write themselves into their own story as a central character. Instead of naming their self-insert characters, many authors will use the tag y/n—meaning “your name”—to expand the fantasy to include all readers. Curiously, a subsect of self-insert fanfiction features rape or non-consensual sexual acts perpetrated against …


Thailand Generation Z Consumers’ Brand Perception Of Bonchon Restaurantin Thailand, Aditep Jirattikorn Jan 2022

Thailand Generation Z Consumers’ Brand Perception Of Bonchon Restaurantin Thailand, Aditep Jirattikorn

Chulalongkorn University Theses and Dissertations (Chula ETD)

The present study is dedicated to investigating the Thailand generation z consumer’s brand perception of the brand Bonchon. This study aims to learn how generation z in Thailand perceives all aspects of the brand Bonchon in addition, this study also aims to cover whether Korean pop culture has an effect on how the consumer perceives the brand. Generation z participants in Thailand (n=227) who is a customer of Bonchon were asked to complete the questionnaire. The questionnaire is designed to discover respondents' cognitive, emotional, language, and actions toward the brand Bonchon. The research adopted certain theories on branding and consumer …


The Personal Branding On Social Media Of Tilly Birds, Joshuachidchanok Podlas Jan 2022

The Personal Branding On Social Media Of Tilly Birds, Joshuachidchanok Podlas

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this study was to examine Tilly Birds’ personal branding via their official social media platforms, and to study the personal branding construction strategy of Tilly Birds A mixed method was used to carry out this research. A content analysis as well as an in-depth interview. The first method involved the researcher doing content analysis on Tilly Birds' primary social media platforms: Twitter, Facebook, and Instagram. The researcher examined all of the posts from July to September. Following the content analysis, an in-depth interview was done to acquire a better understanding of the personal branding produced for Tilly …


Consumers’ Attitudes Towards Human And Ai Customer Service By Booking.Com, Warit Chiang Jan 2022

Consumers’ Attitudes Towards Human And Ai Customer Service By Booking.Com, Warit Chiang

Chulalongkorn University Theses and Dissertations (Chula ETD)

First and foremost, I would like to thank my advisor, Dr. Teerada Chongkolrattanaporn, Assistant Professor. Thank you for your steady guidance, patience, encouragement, and support. I've felt confident and at ease throughout the entire process thanks to your guidance. This professional project could not have been completed without your assistance. Thank you for reading my revisions at such late hours and providing me with timely, constructive feedback. I feel truly blessed and honored to have been your advisee; may this work bear witness to your exceptional counsel. My heartfelt appreciation goes to all committee members, especially Associate Professor Dr. Smith …


The Influence Of Institutional Social Media And College Students' Choice, Anna Fishbein Jan 2022

The Influence Of Institutional Social Media And College Students' Choice, Anna Fishbein

Masters Theses

Social media has become a way of personal communication as well as a way for brands and businesses to connect with consumers. In the past twenty years, the expansion of technology into everyday life has impacted the way we interact and communication. There is a lack of information surrounding how social media is influencing prospective students’ college choice. There are studies focused on student college choice, and studies focused on how social media impacts consumers, but there is limited research focused on bridging the two concepts. This quantitative study utilized a causal-comparative survey to explore the influence of institutional social …


Strategies That Weekly Print Newspapers Use In The Digital Age, Mia Alexander-Davis Jan 2022

Strategies That Weekly Print Newspapers Use In The Digital Age, Mia Alexander-Davis

Walden Dissertations and Doctoral Studies

The development of Web 2.0 transformed the distribution of information in the United States and challenged the print newspaper business model to develop an online presence. As a result, some weekly print newspaper managers were forced to develop digital strategies to maintain the viability of their organizations in a changing market. Grounded in Kotter’s change management model, the purpose of this qualitative multiple case study was to explore strategies weekly print newspaper managers used to create an online presence. The data sources were semistructured interviews with three weekly print newspaper managers and publicly available documents, including company archives, website data, …


Reconsidering The Nomos In Today’S Media Environment, Kimberlianne Podlas Jan 2022

Reconsidering The Nomos In Today’S Media Environment, Kimberlianne Podlas

Touro Law Review

Today’s media landscape is wholly unlike that which existed when Cover first discussed narrative and the nomos; specifically, the status of television as both a cultural messenger and object of scholarly study has changed significantly. Accordingly, this article contemplates narrative in the contemporary media environment, specifically, television as an essential source of narratives. To enhance understandings of the roles television narratives play and which narratives play a role, this article employs an empirical perspective. Surveying Media Theory, it outlines research on television effects, including when and why television’s representations of law can impact audience attitudes, behaviors, perceptions, knowledge, and judgements. …


Afroam: A Virtual Film Production Group, Bill Taylor Jr. Jan 2022

Afroam: A Virtual Film Production Group, Bill Taylor Jr.

Antioch University Dissertations & Theses

Because of the gatekeeping practices of the Hollywood film industry, and the high cost of both filmmaking and distribution in general, Afro-American filmmakers have struggled to produce films with “global reach.” This study visits the possibility of Afro-American filmmakers using alternative technologies and infrastructures to produce high-quality films, thereby bypassing the high cost and exclusionary practices of Hollywood studios. Using new 21st-century digital technology, this study involved the creation of a small geographically dispersed virtual film production team. The study’s foundational framework was a constructivist qualitative research paradigm, using Action Research, and supported by 24 months of triangulated data from …


Ideological Boundaries Of Status Advantages: Legislative Effectiveness In The House Of Representatives In The United States Congress, Francois Collet, Gianluca Carnabuci, Gokhan Ertug, Tengjian Zou Jan 2022

Ideological Boundaries Of Status Advantages: Legislative Effectiveness In The House Of Representatives In The United States Congress, Francois Collet, Gianluca Carnabuci, Gokhan Ertug, Tengjian Zou

Research Collection Lee Kong Chian School Of Business

Prior research assumes that high-status actors have greater organizational influence than lower-status ones, that is, it is easier for the former to get their ideas and initiatives adopted by the organization than it is for the latter. Drawing from the literature on ideology, we posit that the status-influence link is contingent on actors’ ideological position. Specifically, status confers organizational influence to the degree that the focal actor is ideologically mainstream. The more an actor’s ideology deviates from the mainstream the less will her status translate into increased organizational influence. We find support for this hypothesis using data on the work …


Deepfakes: Ai Technology Of The Future, Hosanna Root Jan 2022

Deepfakes: Ai Technology Of The Future, Hosanna Root

Cybersecurity Undergraduate Research Showcase

Deepfakes technology’s danger stems from its ability to create realistic but fake synthesized media that people often identify as something that is real. With this powerful technology in the wrong hands, deepfakes can cause devastating havoc through information warfare, election campaign disruptions, and more, creating distrust in society. Disinformation is already rampant today, even without wide deployments of deepfakes, which is concerning given the fact that deepfakes’ nefarious full potentials are yet to be reached.


Ocean Science Diplomacy - The All-Atlantic Ocean Research Alliance Case, Andrei Polejack Jan 2022

Ocean Science Diplomacy - The All-Atlantic Ocean Research Alliance Case, Andrei Polejack

World Maritime University Ph.D. Dissertations

Science diplomacy, the interlinkage between research and foreign affairs, is a recent field of research, albeit being claimed to be an ancient practice in international relations. Science diplomacy practices generally include the influence of scientific advice during international negotiations, the bridging of communities (or even conflicting nations) through joint research projects and the promotion of science by diplomatic channels, just to name a few. Largely identified today by mainstream intergovernmental policy-makers as a beneficial practice, science diplomacy is promoted as being rooted in the universality and cooperative nature of science and as a means for peaceful and uncontested international interactions. …


Staff Education On Effective Communication In Long-Term Care, Alexandra Cl Dzikowski Jan 2022

Staff Education On Effective Communication In Long-Term Care, Alexandra Cl Dzikowski

Walden Dissertations and Doctoral Studies

The dynamic and ever changing world of health care depends on bedside nurses to exercise effective leadership skills, including communication, to provide safe quality care. At the long-term health care facility where this project took place, there was a lack of effective communication between team members, especially at change of shift. Framed within the analysis, design, development, implementation, and evaluation model of instructional design, the purpose was to plan, implement, and evaluate a staff education program on handoff report communication using the TeamSTEPPS 2.0 for Long Term Care program. Sources of evidence included validation of the pre- and posttest items …


Communication Strategies To Enhance Productivity For Virtual Advertising Account Executives, Gregory Scott Christman Jan 2022

Communication Strategies To Enhance Productivity For Virtual Advertising Account Executives, Gregory Scott Christman

Walden Dissertations and Doctoral Studies

AbstractSignificant communication challenges experienced by leaders in managing virtual dispersed teams can hinder production schedules, completion timelines, and service to stakeholders. Grounded in situational leadership theory, the purpose of this qualitative single case study was to explore communication strategies three online automotive managers used to motivate virtual sales team members to maintain productivity in California, Washington, Oregon, and Idaho. Data were collected from semistructured interviews and a review of organizational documents, including performance reports, and were interpreted using thematic analysis. The three primary themes that emerged were (a) accountability, (b) leadership communication and engagement practices, and (c) leadership role in …


Identity Negotiations In Family Relationships: Discussing Substance Use Disorder Through The Communication Theory Of Identity, Sarah-Michele Q. Weaver Jan 2022

Identity Negotiations In Family Relationships: Discussing Substance Use Disorder Through The Communication Theory Of Identity, Sarah-Michele Q. Weaver

Electronic Theses and Dissertations

Guided by the communication theory of identity (CTI), the current study explores identity negotiations among family members who have experience with substance use disorder. Semi-structured interviews were conducted with 9 participants. Personalenacted, enacted-relational, and personal-relational identity gaps guide the scope and use of CTI. Findings mirrored 3 major themes in consideration of these identity gaps: (1) participants embraced or rejected SUD as a central aspect of personal identity, (2) participants experienced turbulence in relational identities due to SUD, and (3) personalrelational identity gaps and alignment surface in multiple contexts where interpersonal communication occurs.


Finding The Means : The Bilingual Disparity In Semantic Context Use For Processing, Iyad Ghanim Jan 2022

Finding The Means : The Bilingual Disparity In Semantic Context Use For Processing, Iyad Ghanim

Theses, Dissertations and Culminating Projects

Early and late bilinguals both differ in the speed with which they comprehend language or in their processing of sentences compared to monolinguals. This is possibly a result of crosslanguage interference, differential allocation of cognitive resources, or some other difference in language-dependent processes. This dissertation presents research and review focusing on one such language dependent process — the use of sentential context and lexical-associative semantic information — to process sentences. In a series of studies, 34 bilinguals and 28 monolinguals complete a retroactive masked priming task, which provides an isolated measure of the use of semantic information to backwards recognize …


Canceling Vs. #Cancel Culture: An Analysis On The Surveillance And Discipline Of Social Media Behavior Through Competing Discourses Of Power, Julia G. Bezio Jan 2022

Canceling Vs. #Cancel Culture: An Analysis On The Surveillance And Discipline Of Social Media Behavior Through Competing Discourses Of Power, Julia G. Bezio

Graduate Student Theses, Dissertations, & Professional Papers

Canceling and #cancelculture have become the topic of many debates over free speech and accountability for oppressive behaviors in social media discourse. This thesis examines Twitter discourse from two recent racism-based cancel cases. Using Foss and Gill’s (1987) adapted epistemic rhetoric framework and emphasizing elements of Foucauldian surveillance and discipline in the discourse, I conduct a comparative qualitative examination of Gina Rodriguez’s and Chris Harrison’s cancel discourse. I contend that in the cancel process, Twitter users engage in surveillance to discipline one another on multiple levels: first, as cancelers use the practice to discipline oppressive behaviors on social media, and …


Where Are My People? A Historical Analysis On Nasa’S Equal Opportunity Initiatives, Heather D. Smith Jan 2022

Where Are My People? A Historical Analysis On Nasa’S Equal Opportunity Initiatives, Heather D. Smith

UNF Graduate Theses and Dissertations

This thesis uses historical analysis to review how the NASA Communication Office published information about its equal opportunity efforts from the 1970s through the 2010s. NASA press materials were examined using various keywords to search for programs and initiatives to recruit and maintain women and minorities in the space agency. The idea to create internal programs to increase women and ­­minorities within NASA appeared in the mid-1970s, but the agency did not report initiatives until the late 1980s and 2010s, when the keywords women, minorities, and equal opportunity ­were mentioned most often. NASA continues to develop and implement …