Digital Commons Network^™

Public Opinion In A Pandemic: Four Surveys Conducted With Americans Throughout The Covid-19 Pandemic, Lauri M. Baker, Chen-Xian Yang, Angela B. Lindsey, Ashley Mcleod-Morin, Ricky W. Telg, Anissa Zagonel, Sydney Honeycutt, Naik Wali, Shelli Rampold

International Crisis and Risk Communication Conference

The UF/IFAS Center for Public Issues Education in Agriculture and Natural Resources (PIE Center) conducted a series of national public opinion surveys to examine the perceptions of Americans related to COVID-19. The PIE Center conducted four surveys with ~1,500 Americans per survey from mid-March 2020 to January 2021. The surveys sought to understand Americans’ perceptions of a range of topics including health and communication concerns, vaccination perceptions and acceptance, mask understanding and willingness, and compound disasters and stress. Presentations in this panel highlight key areas of research from this survey series and share how communicators can use this research to …

Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.

Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.

Jrsm 4702: Media, Diversity And Society (Syllabus), Otis Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced study of critical issues faced by mass media with exploration of complexities that cause them and their impact on society.

Pbrl 6301: Event Planning For Pr (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Development, execution and evaluation of events that support strategic communication practices; emphasis on advertising and public relations tactics for non-profit, for profit and community-based initiatives and organizations.

Jrsm 1700: Intro To Media (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.

Jrsm 2121: Media Writing Ll (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and AP style; information gathering and composition of news stories; media literacy.

Jour 6150: Sports Writing/Reporting (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Development of advanced writing, reporting and professional skills specific to sports media; emphasis on practice of game reporting, feature stories, column and opinion writing and multimedia.

When Doubt Comes In: Framing Of Sexual Trauma Experiences In R/Sexualassault, Alison Kubala

Electronic Theses and Dissertations, 2020-2023

At age 23 I began acknowledging and healing from my experiences with sexual trauma. Although my trauma occurred from ages twelve to eighteen, my doubt and preconceived notions about what abuse was kept me from believing that I deserved help. Due to an incessant belief that abuse looked one particular way, I found ways to minimize and frame my experiences as "not abuse". Fueled by encouragement from my therapist and my interest in Communication research, I began to wonder how others who experience shame and doubt surrounding sexual abuse frame their experiences. To better understand, I conducted a critical discourse …

Safety In The Woods: Studying The Effectiveness Of The Kentucky Master Logger Program, Austin Winn Leake

Theses and Dissertations--Community & Leadership Development

Logging is a dangerous field; in this study the researcher looks to see the knowledge both before and after professional loggers participate in the Kentucky Master Logger Program. This information was used to see the overall effectiveness of the Kentucky Master Logger Program. The researcher found an overall improvement in logging professionals’ perceptions and understanding of logging safety. The researcher recommends creating an emphasis on a safe work culture through safety incentives and a greater focus on less used personal protective equipment such as insecticide

Source Credibility And Persuasive Communication: Effects On Social Media Influencers, Influencer Marketing, And Consumer Attitude Change, Isabelle Jia

CMC Senior Theses

Social psychology has long been researching how source credibility influences persuasive communication. With the world transitioning into a society interested in digital consumption, communication, and connection, this paper serves as a literature review of how different characteristics of source credibility can aid influencer credibility through various modes of social media messaging. The examination of three source credibility characteristics: 1) expertise, 2) trustworthiness, and 3) likability showcase how social media influencers can establish credibility with their consumers and build further connections with them. The results underline the importance of source credibility in influencing consumer attitude change and behavior over continued exposure …

An Examination Of Trust In News Mediums By College Students: A Comparison Of Egypt And The Usa, Karim Soliman

Electronic Theses and Dissertations

Polls have shown a decline in trust in the USA when it comes to trust in Media. This study looks at if trust in news mediums really does matter. The study also compares a sample from USA to Egypt. The study finds that American college students have more trust in traditional news media but use it less than newer forms such as social media. The Egyptian sample has high trust in social media and low trust in traditional news media that are normally under the influence of the Egyptian government. The frame works used are the uses and gratification theory, …

Reddit As A Source Of Covid-19 Information: A Content Analysis Of R/Coronavirus During The Early Pandemic, Brent Hale, Mark Alberta, Seung Woo Chae

Faculty Publications

Emerging research has begun examining the utility of social media platforms for information dissemination during the COVID-19 pandemic. Following this developing thread, this work examines discourse within r/coronavirus, a Reddit forum (i.e., subreddit) developed to curate COVID-19 information that burgeoned during the early months of the pandemic. Through a content analysis of 226 posts and 2260 corresponding comments generated between February and May, 2020, this study investigated early-pandemic communication patterns in this platform, including what information was deemed important and how users framed causes and solutions. Overall, findings indicate that users of r/coronavirus prioritized information about COVID-19 spread, public health …

Communication In Mass Media Surrounding Public Health Crises: A Comparative Analysis, Megan Grace Kramer

Honors Program Theses

No abstract provided.

“Every Beat You Make Has A Time Of Day Or Color”: How Producers And Rappers Changed The Course Of Sampling Music, Elvin M. Castellanos

Theses and Dissertations

This thesis demonstrates the importance of the producer and artist relationship in hip hop songwriting and sampling, focusing on producers The Alchemist, Madlib, Sounwave, and Terrace Martin, and artists Freddie Gibbs, MF DOOM, Prodigy, and Kendrick Lamar. Topics covered range from sampling lawsuits and their impact on producers and artists in songwriting; what a producer and artist relationship looks like and how they benefit from their relationship; and the quality of music that comes from a close relationship between a producer and artist. I build upon research about the effects of sampling on hip hop by musicologist Amanda Sewell; sampling …

Action-Centric Relation Transformer Network For Video Question Answering, Jipeng Zhang, Jie Shao, Rui Cao, Lianli Gao, Xing Xu, Heng Tao Shen

Research Collection School Of Computing and Information Systems

Video question answering (VideoQA) has emerged as a popular research topic in recent years. Enormous efforts have been devoted to developing more effective fusion strategies and better intra-modal feature preparation. To explore these issues further, we identify two key problems. (1) Current works take almost no account of introducing action of interest in video representation. Additionally, there exists insufficient labeling data on where the action of interest is in many datasets. However, questions in VideoQA are usually action-centric. (2) Frame-to-frame relations, which can provide useful temporal attributes (e.g., state transition, action counting), lack relevant research. Based on these observations, we …

Archiving Feminist Truth In Trump’S Wake Of Lies, Julie Shayne

Humboldt Journal of Social Relations

This article is about an assignment I do in one of my Gender, Women, and Sexuality Studies social movement classes. I revised the assignment the first time teaching the class after Trump lost the 2020 election. For the assignment, students work in groups to research local feminist and gender justice organizations and deposit all of their original materials – recordings, photos, flyers, etc. – into a digital, open access archive I co-created several years ago with librarians and staff on my campus. In 2021 I had my students do the “post-Trump” edition where they researched local organizations about how their …

Racial Composition In Advertisements And Its Effects On White Consumers' Perceptions And Purchase Intention, Chung-Ting Wang

Honors Program Theses

Previous marketing research has generally not examined how ethnic majority consumers perceive advertisements featuring mixed racial compositions of model groups. This paper presents an investigation into how White consumers’ perceptions and purchase intentions change depending on the racial composition of the people represented in an advertisement. The study uses a single 12-condition experiment, in which we examine the type of advertisement (product vs. social advocacy advertising), racial composition (all-White vs. diverse mix vs. all-Black), and racial priming effects (racially-primed vs. racially-neutral message). Additionally, consumers’ levels of self-referencing to the ad and strength of ethnic identification are explored as possible mediation …

Perceived Image Of Samui Island From Local Stakeholders, Ponatip Phetrat

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objective of this research was to explore the perceived image of Samui island from local stakeholders. An in-depth interview was selected as the research instrument for this study. The data is collected from 15 respondents who were local stakeholders of Samui island, they are those who live and work in Samui for more than 10 years, aged between 24-45 years old. The findings indicated that according to brand associations in terms of attributes the respondents perceived Samui island as “beach” “nature” and “cultural tourist destination” also, respondents perceived Samui as having “friendly” “lively” “complicated” and “easy-going” personalities. In terms …

The Process And Case Study Approach To Implementing A Nutrition-Specific Dissemination And Implementation Science Training In Appalachia, Ayron E. Walker

Graduate Theses, Dissertations, and Problem Reports (ETD)

Introduction: Nutrition professionals face implementation challenges due to their lack of knowledge to incorporate D&I science into intervention design. To improve intervention outcomes, nutrition professionals must be trained in D&I science, which are currently absent in the field.

Aims: To identify and assess nutrition educators and practitioners perceived motivations, self-efficacy, and attitudes in using D&I science to inform the educational design and strategies of a nutrition-specific D&I curriculum for nutrition educators. Then to test feasibility of the nutrition-specific curriculum in increasing knowledge, self-efficacy, and attitudes by a case study approach, pre/post intervention design.

Methods: First, scoping review methodology involved the …

Smartphrases: Optimizing Discharge Education In Limited English Proficiency (Lep) Spanish-Speaking Patient Encounters, Somer Knight

Doctor of Nursing Practice Projects

Health inequities due to communication barriers exist at a high rate for those who identify with limited English proficiency. This quality improvement project aimed to decrease these inequities by providing pre-translated discharge instructions (AVS) to patients who receive surgical services and recover in the pediatric post anesthesia care unit (PACU) of a state hospital. Specifically, this project examined if the availability of pre-translated instructions (SmartPhrases) increased nurse and interpreter satisfaction with the discharge process, and improved their perceived level of equitable care they are able to provide. Discharge instructions were gathered from the participating surgical and interventionist teams, and the …

Advr 3300: Intro To Advertising (Syllabus), Walter Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3300: Intro To Advertising Honors (Syllabus), Walter Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.

Advr 3310: Branding And Strategic Media (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Trends in branding such as targeted, viral and interactive techniques will be explored, and branding campaigns will be created and evaluated.

Advr 3320: Strategic Account Management (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Exploration of how advertising account management is the center of decision-making and problemsolving—critical skills in today’s advertising structure. Trends in account management such as the account management information system (AMIS) will be included. Paid media, business-to-business, and digital and interactive techniques will be explored, created and evaluated.

Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang

Journalism and Strategic Media Syllabi Archive

Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.

Advr 4328: Strategic Advertising Campaign (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.

Crmm 4500: Web Publish L: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.

Crmm 4900: Creative Media Lab (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.

Crmm 4920: Information Design (Syllabus), Ashley Perks

Journalism and Strategic Media Syllabi Archive

Course Description: Visual presentation of quantitative and spatial information. Examines the planning, design, and preparation of statistical graphs, charts, timelines, diagrams, and maps.