Digital Commons Network^™

ปัจจัยที่มีอิทธิพลต่อภาพลักษณ์ของพรรคเพื่อไทยภายหลังจากการเลือกตั้งทั่วไปปี พ.ศ. 2566, วิธาวินท์ ทาเอื้อ

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยเชิงปริมาณนี้มีวัตถุประสงค์เพื่อศึกษาลักษณะทางประชากร การเปิดรับสื่อเกี่ยวกับการเมือง ทัศนคติที่มีต่อพรรคเพื่อไทย การมีส่วนร่วมทางการเมือง และอิทธิพลที่มีต่อภาพลักษณ์ของพรรคเพื่อไทย โดยใช้แบบสอบถามเป็นเครื่องมือในการเก็บข้อมูลจากกลุ่มตัวอย่างจำนวน 400 คน ที่มีอายุตั้งแต่ 18 ปีหรือเกิดตั้งแต่ปีพ.ศ. 2548 และมีสัญชาติไทยไม่น้อยกว่า 5 ปีกับมีชื่ออยู่ในทะเบียนบ้านในเขตกรุงเทพมหานครมาแล้วไม่น้อยกว่า 90 วัน จากผลการวิจัย พบว่า 1) กลุ่มตัวอย่างเปิดรับสื่อเกี่ยวกับการเมืองโดยรวมอยู่ในระดับ ปานกลาง 2) กลุ่มตัวอย่างมีทัศนคติต่อพรรคเพื่อไทยโดยรวมอยู่ในระดับ ปานกลาง 3) กลุ่มตัวอย่างมีส่วนร่วมทางการเมืองโดยรวมอยู่ในระดับ น้อย 4) กลุ่มตัวอย่างมีการรับรู้ภาพลักษณ์ของพรรคเพื่อไทยโดยรวมอยู่ในระดับ ปานกลาง และจากผลการทดสอบสมมติฐาน พบว่า 1) ลักษณะทางประชากรต่างกัน การเปิดรับสื่อเกี่ยวกับการเมืองไม่ต่างกัน 2) ลักษณะทางประชากรต่างกัน ทัศนคติที่มีต่อพรรคเพื่อไทยต่างกัน 3) ลักษณะทางประชากรต่างกันการมีส่วนร่วมทางการเมืองต่างกัน 4) ลักษณะทางประชากรต่างกันการรับรู้ภาพลักษณ์พรรคเพื่อไทยต่างกัน 5) การเปิดรับสื่อเกี่ยวกับการเมือง ทัศนคติที่มีต่อพรรคเพื่อไทย และการมีส่วนร่วมทางการเมือง มีอิทธิพลต่อการรับรู้ภาพลักษณ์ของพรรคเพื่อไทย

Integrating The Theory Of Planned Behavior And Bonding Social Capital To Examine Chinese Women’S Tampon Use Intentions, Yin Yang, Young Kim

College of Communication Faculty Research and Publications

This study integrates the theory of planned behavior with a structural approach to examining social capital to investigate how bonding social capital affected Chinese women’s tampon use intentions. Bonding social capital was operationalized as network closure, which included two main dimensions: density and hierarchy. Results from an online survey (N = 766) showed that network density was positively associated with attitudes toward, social norms about, and perceived behavior control around tampon usage, while network hierarchy negatively predicted attitudes only. Moreover, the indirect effects of network density on tampon use intentions were mediated by descriptive norms and perceived behavior control. …

Whose Public Virtue? Exploring Freedom Of Information Efficacy And Support, A.Jay Wagner

College of Communication Faculty Research and Publications

Little is known about public perceptions of how FOI laws influence government operations or impact citizens’ daily lives. A large representative sample of U.S. adults was surveyed for support of FOI laws and perceptions of FOI efficacy. Findings showed advanced education and higher perceptions of general government efficacy to be strongly significant in predicting both support for FOI and greater FOI efficacy. Males and liberal respondents also demonstrated significance in predicting support for FOI and higher FOI efficacy, while Black race was a significant negative predictor in support for FOI and whether FOI improved government operations and accountability.

Empowered Presence: Theorizing An Afrocentric Performance Of Leadership By African American Women, Sharon Wamble-King

Antioch University Dissertations & Theses

There is a paucity of theorizing concerning leadership enactments performed by African American women. The performances have been marginalized and obscured within the Western leadership canon as they fall outside its epistemological boundaries; they have also been sidelined within Critical Leadership Studies. This study employed Afrocentricity as a decolonizing paradigm and Africology as the research methodology to describe and define a leadership phenomenon enacted by African American women. Setting aside Western conceptions of leadership, focus groups of African American women examined video excerpts of Africana women’s oral performances through an Africological lens. Participants’ Afrocentric-oriented perceptions sparked collective storytelling and Meaning-Making …

Public’S Ethical Perception, Moral Outrage In Activism: Testing A Perceptual-Affective-Behavioral Model For Public Activism In Ethical Issues, Kyujin Shim, Young Kim, Chihyao Chang

College of Communication Faculty Research and Publications

Purpose

This study aims to propose a model of publics' ethical activism, testing the role of emotional outrage in an extended framework of the previously established STOPS model. Thus, this study aims to investigate (1) how ethical perception of a social issue affects situational motivation that leads to participation in public activism, and (2) how emotional outrage plays a role in mediating between situational motivation and activism behaviors.

Design/methodology/approach

The study aims at investigating the mediating role of emotional outrage between situational motivation and activism behaviors, which have not been investigated thoroughly in public relations research. By conducting a national …

A Test Of A Dual Model Of Positive And Negative Eors: Dialogic Employee Communication Perceptions Related To Employee-Organization Relationships And Employee Megaphoning Intentions, Minjeong Kang, Ejae Lee, Young Kim, Sung-Un Yang

College of Communication Faculty Research and Publications

This study investigated how employees’ perceptions of an organization’s dialogic employee communication influence their evaluations of their positive and negative relationships with the organization. The study further examined how employees’ relationship assessments could drive their intentions for positive and negative megaphoning about their organizations. To test the differentiating effects of dialogic employee communication on positive and negative employee-organization relationships (EORs) and, subsequently, employee megaphoning intentions, we used a dual measure with the positive and the negative EORs. The online survey of 527 full-time U.S. employees showed that dialogic employee communication – particularly mutuality orientation – distinctively influenced the employees’ EOR …

Depersonalizing Troubles In Institutional Interaction: Routinizing In Parent-Teacher Conferences, Danielle M. Pillet-Shore

Faculty Publications

This article advances our understanding of institutional interaction by showing when and how it can be advantageous for professionals to treat addressed-recipients as non-unique. Examining how teachers talk about children-as-students during parent-teacher conferences, this investigation illuminates several specific interactional methods that teachers use to depersonalize the focal student’s trouble, delineating as among these the novel practice of “routinizing”—citing firsthand experience with other similar cases. Analysis demonstrates how teachers use routinizing to enact their expertise, both responsively as a vehicle for attenuating and credentialing their advice-giving to parents/caregivers, and proactively to preempt parent/caregiver resistance to their student-assessments/evaluations. This research …

Assessing Transfer Student Acclimation And Help-Seeking, Dylan Haase

Dissertations and Theses @ UNI

No abstract provided.

Presidents And Media During Initial Federal-Level Hurricane Relief: A Study Of Presidential Crisis Communication Efforts, Emily A. Ball

Honors College Theses

Public relations serves a huge role in almost every sector, including politics. Crisis communication, a subset of public relations, is very important in a setting that constantly undergoes crises. The response to these crises matters a great deal on the federal level because the outcomes can affect such a wide variety of policies and even elections. Because of this, I wanted to focus on one type of crisis that every president is almost guaranteed to face: hurricanes. To examine the effectiveness of federal-level crisis communication, I look at Bush, Obama, Trump, and Biden’s responses to the worst hurricane during their …

A New Era Of Policing: Uncovering Ways Officers Believe Community Relations Can Be Restored, Bradi Kai Kooyman

University of the Pacific Theses and Dissertations

The present study qualitatively investigated law enforcement officers’ opinions on creating more positive relationships with community members and how news media can play a role in deteriorating community attitudes and perceptions of law enforcement officers. A total of six participants were selected to participate in a forty-five-minute interview. Participants were asked questions regarding positive and negative factors in their relationship with their communities, local and national law enforcement portrayals in news media, reforms needed within law enforcement, beliefs toward community policing, and factors that lead to success in their relationships with citizens. This study discovered that building trust, implementing community …

Exposure, Adaptation And Expectations: How They Affect Perception Of Foreign Accented Speech, Isabella Huddleston

Honors Program Theses

Understanding accented speech is becoming more and more prevalent in today’s society. The world is connected through technology allowing us to reach further than we ever have before. One challenge this presents is the necessity to communicate across languages. Even if an individual has learned another language proficiently, the speech they produce is influenced by their native language resulting in foreign accented speech (FAS). There now exists the need for understanding how FAS affects speech perception and uncovering ways to improve communication situations between native and nonnative communication partners.

Where The Action Is: Positioning Matters In Interaction, Danielle M. Pillet-Shore

Faculty Publications

Position matters. As a conversation analyst examining any form of recorded synchronous human interaction – be it casual or institutional – I constantly monitor for, and organize my collections of target phenomena around structural position: Where on a transcript and when in an unfolding real-time encounter does a participant enact some form of conduct? Because conversation analysis (CA) is primarily focused upon action sequences, I use CA methods to examine the ways in which participants’ audible utterances and visible body-behaviors accomplish particular social actions due at least in part to their positioning within a sequence of interaction – …

Employer Perceptions Of The Skills Gap In College Graduates’ Written Communication, Julie Minnaugh

Walden Dissertations and Doctoral Studies

U.S. employers have reported that many college graduates are underprepared in written communication when hired and that lack of preparedness hinders these graduates’ employment success. Higher education institution (HEI) administrators need information regarding which writing skills should be taught across the curriculum to improve student outcomes. The purpose of this study was to investigate employers’ perspectives on the written communication skills gap that hinders college graduates from being successful in their professional practice. Swales’s six characteristics of a discourse community provided a conceptual lens for the study, as graduates commencing employment represent newcomers to a discourse community. A basic qualitative …

The Employees’ Perspective: Situational Leadership Style Flexibility And Effectiveness And Employee Performance In A Technological Organization, Merari Cortes

Walden Dissertations and Doctoral Studies

Poor employee performance can have adverse effects on business outcomes. Business leaders are concerned with poor performance, which can minimize profitability and negatively impact business sustainability. Grounded in the Situational Leadership II® model, the purpose of this quantitative correlational study was to examine the relationship between situational leadership style flexibility, effectiveness, and employee performance as perceived by employees, controlling for employee gender, job location, and tenure. A random sample of 99 technology company employees completed the Leader Behavior Analysis II®– Other and the Employee Job Performance measurement tools. Using hierarchical multilinear regression, employee gender, job location, and tenure were entered …

Source Credibility And Trust Of Media Information Based On Gender Of Reporter, Madison R. Urse

Graduate Theses, Dissertations, and Problem Reports (ETD)

An experiment was used for this study to explore if the gender of a reporter impacts perceived source credibility and thus trust in information. Previous research has shown how gender biases can affect how topics are covered, reported on, perceived and marketed in the journalistic world. Modern media and newsrooms are meant to mirror reality as they convey information to the public, yet women continue to be gatekept out of reporting on certain types of news. Further, changes in the mode of delivery of news are also impacting the journalism landscape. Thus, this study employed a digital stimulus to explore …

The Truth-Default, Diagnostic Utility, And The Value Of Contextual Knowledge In Deceptive Interactions, Heath A. Howard

Graduate Theses, Dissertations, and Problem Reports (ETD)

This dissertation describes and reports an experimental study examining the predictions of truth-default theory (TDT). TDT is an expansive, modular theory of deception detection which explains the processes by which people abandon the truth-default state and navigate judgments of message veracity in conversations. The first goal of this study was to test TDT’s seventh proposition, which explains how communicators abandon the truth-default state through trigger events (i.e., actions which prompt communicators to be uncertain about the accuracy of the message) such as decreased sender believability and message coherence. The second goal of this study was to test the predictions of …

Entomology Outreach Presentations To Four Audiences, Michael Goldman

Department of Entomology: Distance Master of Science Projects

I proposed that my master’s Project would be outreach on Entomology at four levels: School aged children, laymen, non-entomologists in a technical field, and entomologists. The idea here is basically how to talk about entomology to varying levels of expertise, from first graders to experts in both entomology and occupational health and safety. Presentations were given to audiences at each of the four levels. The specific topics varied for each audience. The determination was made by the inviting audience in the cases of school aged children and adult laymen and by me in the cases of Occupational Safety and Health …

Applications Of Diversity Language To Descriptions Of Collection Development Activities At Academic Libraries: An Exploratory Analysis Of Strategic Plans And Diversity Information Webpages, David Macaulay

University of Nebraska-Lincoln Libraries: Faculty Publications

Diversity is commonly invoked as a goal for libraries in a variety of domains, including collections. This study explores how diversity language is used to characterize collection development efforts at a sample of large North American academic libraries, through content analysis of strategic planning documents as well as library webpages providing information about diversity efforts. The topic of collection diversity was found to be not consistently addressed in these documents. While 90% of the institutions whose strategic plans were examined mentioned diversity in some way, less than half of these did so in relation to collections; about one-third of the …

Perceptions Of Organizational Politics And Interpersonal Relationships In Black Women's Organizations And Sororities, Mitzi S. Willis

Electronic Theses and Dissertations

Although much research has addressed the relationships between leaders and followers, none has focused on these relationships between Black women—specifically, in the context of Black women’s social service organizations and sororities—and the impact the leader’s chosen style of leadership has on the followers’ use of voice. Self silencing is a prominent response to the power dynamic in many leader–follower relationships. The purpose of this study was to describe the interactions between leaders and followers in Black women’s social service organizations and sororities and identify the influence leadership style has on follower engagement. This study extends the application of silencing the …

Mitigation And Preparedness In Disaster Communication: Examining The Need For Closing The Loop In The Discourse Of Renewal Theory, Abigail Renee Riggs

Graduate Theses, Dissertations, and Problem Reports (ETD)

Flooding across rural Appalachia has historically negatively impacted communities, and flood frequency is only expected to increase in the region as global temperatures rise. This indicates a need for effective disaster and crisis communication in flood-prone communities within the region. The discourse of renewal and readiness for renewal theories provide potential avenues for improving crisis and disaster communication. Readiness for renewal in particular focuses on closing the gap between the pre and post-crisis phases. However, readiness for renewal has yet to be applied to disaster communication and has not been studied qualitatively. Additionally, ethical guidelines for communication within renewal have …

Social Comparison Theory: The Effects Athletic Influencers Have On An Appalachian Generation Z Men Audience, Aaron David Dickens

Graduate Theses, Dissertations, and Problem Reports (ETD)

Many studies have highlighted how social comparison can influence self-efficacy for exercise, body dissatisfaction, and motivation to exercise, especially on social media; in addition, several studies have supported how attitude toward exercise and confidence toward exercise correlate with one another. However, these dependent variables have not been examined in the context of Generation Z men in Appalachia. Despite the lack of literature on this demographic, it is important to study Generation Z Appalachian men because of the frequent health problems this demographic faces, such as obesity. Therefore, this pretest-posttest between-subjects lab experiment investigated how an athletic influencer on social media …

Epistemological Insecurity In The Anthropocene, Dustin Purvis

Graduate Theses, Dissertations, and Problem Reports (ETD)

This dissertation analyzes how increased mainstream awareness of climate change and other complex environmental phenomena transforms some of the basic tools we use to understand the world, including notions of agency, evidence, and causality. More specifically, this project highlights numerous contemporary literary and cultural narratives that formally and thematically depict impromptu systems of action and comprehension developed by humans confronting the unique forms of information overload that result from damaged and rapidly changing environments. Following critics like Ulrich Beck, Rob Nixon, and Stacy Alaimo, I suggest our current era of ecological instability and destructive environmental practices dictate what I refer …

Does News Platform Matter? Comparing Online Journalistic Role Performance To Newspaper, Radio, And Television, Claudia Mellado, Nicole Blanchett, Agnieszka Stępińska, Cornelia Mothes, Sophie Lecheler, David Blanco-Herrero, Yi Ning Katherine Chen, Akiba A. Cohen, Sergey Davydov, Mariana De Maio, Filip Dingerkus, Hassam Elhamy, Miguel Garcés-Prettel, Cyriac Gousset, Daniel C. Hallin, María Luisa Humanes, Marju Himma-Kadakas, Claudia Kozman, Misook Lee, Christi I.Hsuan Lin, Mireya Márquez-Ramírez, Jorge Maza-Córdova, Kieran Mcguinness, Karen Mcintyre, Jacques Mick, Ana Milojevic, Cristina Navarro, Dasniel Olivera

All Works

The shifting role of journalism in a digital age has affected long-standing journalistic norms across media platforms. This has reinvigorated discussion on how work in online newsrooms compares to other platforms that differ in media affordances and forms. Still, more studies are needed on whether those differences translate into distinct practices, especially when examining cross-national studies. Based on a content analysis of 148,474 stories produced by 365 media organizations from 37 countries, this article compares the performance of journalistic roles in online newsrooms to three other types of media—TV, radio, and print. The paper analyzes if journalistic roles present themselves …

Giving Power To Corporate Social Responsibility: A Case Study Of The Organization-Public Relationship Between A Public Utility And Its Community Stakeholders, Rhyanna C. Wiethe

Graduate Theses, Dissertations, and Problem Reports (ETD)

The purpose of this research is to examine how, if at all, relationships between public utility companies and their stakeholders changes following a corporate social responsibility (CSR) initiative, and based on the results, how can companies restructure their initiatives to better serve their publics in order to build stronger, more positive relationships. A multi-method case study using in-depth interviews and two content analyses (a social media analysis and a news coverage analysis) was used to explore the relationship between a public utility company and a community affected by the implementation of a CSR initiative. The findings suggest that the relationship …

Twitter Sentiment About The Us Federal Tobacco 21 Law: Mixed Methods Analysis, Page D. Dobbs, Allison Ames Boykin, Nnamdi Chika Ezike, Aaron Myers, Jason B. Colditz, Brian A. Primack

Health, Human Performance and Recreation Faculty Publications and Presentations

Background: On December 20, 2019, the US “Tobacco 21” law raised the minimum legal sales age of tobacco products to 21 years. Initial research suggests that misinformation about Tobacco 21 circulated via news sources on Twitter and that sentiment about the law was associated with particular types of tobacco products and included discussions about other age-related behaviors. However, underlying themes about this sentiment as well as temporal trends leading up to enactment of the law have not been explored.

Objective: This study sought to examine (1) sentiment (pro-, anti-, and neutral policy) about Tobacco 21 on Twitter and (2) volume …

The Impact Of Student Motivation, Preparation, And Learned Helplessness On Undergraduate Students’ Communication With Advisors, Heather Carmack

Journal of the Association for Communication Administration

The purpose of this exploratory study was to examine communication factors that influence students’ academic advising appointments, including predictors of scheduling future advising appointments. Undergraduate students’ motivation and feelings of learned helplessness were related to their advising meeting preparation and their communication involvement during advising meetings. Students who reported high levels of motivation and low levels of learned helplessness were more likely to prepare for advising meetings and be communicative during meetings. Students with immediate advisors were more likely to communicate with their advisors during meetings. Advising meeting preparation, motivation, and learned helplessness were significant factors in future advising appointments.

Learning To Think Like A Leader, Mark Hickson Iii

Journal of the Association for Communication Administration

This is the second in a three-part series that the author has been working on. The first part was included in an earlier issue of this journal.

The Meta Oversight Board's Human Rights Future, Laurence R. Helfer, Molly K. Land

Faculty Scholarship

Responses to the new Oversight Board created by Facebook (now Meta) have run the gamut from enthusiastic to overtly suspicious. Many observers are highly skeptical of the Board’s ability to hold Meta accountable or to protect the company’s users. Much of this skepticism is based on a misplaced analogy between the Board and domestic courts. We argue, in contrast, that the core challenges and opportunities that the Oversight Board faces are similar to those confronted by international human rights tribunals. Analyzing the Oversight Board as a de facto human rights tribunal sheds light on the strengths and weaknesses of its …

The Communications Process For On-Track Mentoring Programs At The High School Level, Kayla M. Barbare

Doctor of Education Dissertations

Comparable to other schools in the local education agency, this mid-sized rural high school’s On-Track program utilized early warning indicators to track the well-being of students and to determine what actions needed to occur to promote student success. Through various meetings, the mid-sized rural high school’s On-Track stakeholders indicated areas for improvement, specifically in the area of communications. The On-Track program stakeholders expressed how they desired to improve stakeholder involvement and collaboration and enhance how program information is shared. The purpose of this study was to analyze the literature, theoretical frameworks, and data utilizing a mixed methodology approach in order …

Normal Redefined: Exploring Decontextualization Of Lorises (Nycticebus & Xanthonycticebus Spp.) On Social Media Platforms, Luke F. Quarles, Kim Feddema, Marco Campera, K. A.I. Nekaris

Research outputs 2022 to 2026

Introduction: Decontextualization is a concept from psychology whereby new words are learned outside of the context of the here-and-now. Decontextualized language is used for discussing abstract concepts and is crucial to the development of academic language. When it comes to images, a dearth of context can lead to a lack of clarity, such as the use of ambiguous decontextualized images in environmental communication, leading to the promotion of greenwashing. Here we refer to decontextualization as the removal of wildlife from their wild ecological context. Images and videos of globally threatened species are increasingly popular on social media. Showing such taxa …