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From Consumers To Creators: Social Media Information Literacy Of University Students., Thuy Thanh Bui, Quyen Trang Mai Nguyen, Tu Thi Thanh Nguyen, Minh Cao Luu Apr 2026

From Consumers To Creators: Social Media Information Literacy Of University Students., Thuy Thanh Bui, Quyen Trang Mai Nguyen, Tu Thi Thanh Nguyen, Minh Cao Luu

Journal of Media Literacy Education

Social Media Information Literacy (SMIL) is increasingly important as social media platforms evolve. SMIL includes skills for navigating, evaluating, managing, creating, and engaging with social media content, aimed at effective information use and critical thinking. Using Heiss, Nanz and Matthes (2023) framework, this study surveyed 410 students via a self-assessment on a 5-point Likert scale. Results indicate students rated their SMIL as average, with the highest scores in appraisal and comprehension, and the lowest in digital creation. Female and senior students, as well as those in Education majors, rated themselves higher. Longer internet usage correlated with better SMIL, especially in …


Don’T Tell Me How To Fact-Check; Show Me, And Let Me Try! A Media Literacy Intervention With Sixth-Graders, Thomas Nygren, Carl-Anton Werner Axelsson Apr 2026

Don’T Tell Me How To Fact-Check; Show Me, And Let Me Try! A Media Literacy Intervention With Sixth-Graders, Thomas Nygren, Carl-Anton Werner Axelsson

Journal of Media Literacy Education

This study examines how different educational approaches related to "Fria Ordets Dag" (Free Speech Day), a media literacy program by the Swedish public service, affect the ability of 859 sixth-graders to evaluate news and misinformation. Findings indicate that verbal instructions from a professional fact-checker and animations to model online fact-checking were less effective than demonstrative, authentic video tutorials. Feedback and practice were also important. The intervention yielded mixed outcomes on students’ attitudes towards credible news sources, pointing to the necessity for educational designs that bolster fact-checking and source trust. The research emphasizes how large-scale school interventions to promote students’ navigation …


Promoting News Literacy With Epistemological Beliefs, Ifla Checklist And Ai: Insights From A Teacher Training Program In Italy, Flavio Manganello Apr 2026

Promoting News Literacy With Epistemological Beliefs, Ifla Checklist And Ai: Insights From A Teacher Training Program In Italy, Flavio Manganello

Journal of Media Literacy Education

This study examines the integration of epistemological beliefs, the IFLA checklist for evaluating news credibility, and the News Verifier, an AI tool powered by GPT-4, within a teacher training program aimed at enhancing news literacy. It explores the relationship between educators’ epistemological profiles and their ability to classify news using the IFLA checklist. The study also evaluates alignment between human classifications and those generated by the News Verifier, examining the potential of AI as a complementary resource for supporting practice and reflection in news literacy education. Results indicate that consistent application of the checklist improves alignment with AI outputs, although …


Building Resilience: The Influence Of The Format On The Effectiveness Of News Literacy Messages, Patrick F. A. Van Erkel, Peter Van Aelst, David N. Hopmann, Claes H. De Vreese, Joren Van Nieuwenborgh Apr 2026

Building Resilience: The Influence Of The Format On The Effectiveness Of News Literacy Messages, Patrick F. A. Van Erkel, Peter Van Aelst, David N. Hopmann, Claes H. De Vreese, Joren Van Nieuwenborgh

Journal of Media Literacy Education

Although academic interest in news literacy messages (NLM) has grown, many questions about them remain unresolved. First, it remains unclear how the format of the NLM influences its effectiveness. Second, we still know little about their long-term effectiveness. To answer these questions, this study conducted a two-wave experiment in Belgium. We compared NLMs in the format of a text, an infographic, and video. We also manipulated elements in the false news article that participants had to evaluate. Our findings show that NLMs are effective and that the effects remain over a middle-long period of two weeks. Second, we find that …


Crafting The Narrative: A Look At Long-Form Storytelling Through The Art Of Quilling, Jaycee R. Lundell Apr 2026

Crafting The Narrative: A Look At Long-Form Storytelling Through The Art Of Quilling, Jaycee R. Lundell

Student Works

This thesis explores the journeys of four contemporary quilling artists and their works. It dives into the creative process of conducting the interviews, capturing the footage, and making the documentary. The documentary also explores the history of quilling including its resurgence in the 1980s and the complicated process of navigating the declining numbers of the International Quilling Guild while the craft spreads across the internet, potentially losing its rich history and standards of excellence. Since quilling is a lesser known art, this thesis is also an attempt to spread the knowledge of the craft since there are very few scholarly …


Do We Even Know What ‘Even’ Does? A Ca Investigation, Emily Johnson Apr 2026

Do We Even Know What ‘Even’ Does? A Ca Investigation, Emily Johnson

Comm-entary

Emily is a Senior communication major with a Business Administration minor. She is originally from Merrimack, NH, and is planning on working in PR or something similar when she graduates in May.

What does “even” do in conversation? This study shows that when used mid-turn, “even” functions as a systematic device for intensifying stance. Analyzing naturally occurring interactions, I demonstrate how speakers use “even” to upgrade assessments, noticings, and complaints, making them more extreme or noteworthy. Recipients consistently orient to this intensification through agreement, accounts, or escalation. Even when the upgrade is left incomplete, others step in to realize it, …


Language Deprivation In Deaf Children, Kaleb Holske Apr 2026

Language Deprivation In Deaf Children, Kaleb Holske

Comm-entary

Kaleb is an American Sign Language English Interpreter with a double major in Linguistics, from Chester, NH. He’s also a professional balloon twister!

This piece examines how language deprivation affects deaf children when they don’t necessarily receive early access to natural language, especially during the most critical developmental years. It further explains how the medical model of deafness, reliance on cochlear implants or hearing aids, schooling, and limited sign language access can negatively impact the emotional, social, and academic growth of these children. This piece argues that early access to sign language and deaf centered support is essential for preventing …


Conventions Of Photography As Means Of Social And Technological Critiques, Ava Lannery Apr 2026

Conventions Of Photography As Means Of Social And Technological Critiques, Ava Lannery

Comm-entary

Ava is a Communication major with a specification in Business Applications. She’s an Irish dual citizen from Newton, MA.

This piece looks  at how photography can be used as a form of Social and technological critique. Through Mark Peterson’s ICE’s Spectacle of Intimidation and Jack Latham’s Beggars Honey, this essay argues that photographers can manipulate composition, technology to create deeper meanings about power, style, social stage agency, immigration enforcement, and modern digital manipulation. Ultimately, this writing piece shows how photography depends on audience context and literacy to be fully understood. 


How The Word ‘Fucking’ Constructs Emotional Stance In Conversation, Madeline Riechers Apr 2026

How The Word ‘Fucking’ Constructs Emotional Stance In Conversation, Madeline Riechers

Comm-entary

Madeline Riechers is a Communication major at UNH set to graduate in 2026. She is originally from Dalton, Massachusetts, and plans to continue her education in Language and Social Interaction after graduating from UNH. She is a part of UNH GIVE, and is an editor at the Comm-entary!

This piece uses conversation analysis concepts to examine what the word ‘fucking’ does in everyday conversation and how it conveys the emotions and stance of the participants. It examines 4 real-life cases of ‘fucking’ being used, demonstrating how it changes the meaning of the utterance and therefore the course of the conversation.


The Cowl - V. 89 N. 18 - April 16, 2026 Apr 2026

The Cowl - V. 89 N. 18 - April 16, 2026

The Cowl

The Cowl - student newspaper of Providence College. Vol. 89 No. 18 - April 16, 2026. 20 pages.


Protecting Free Speech And Promoting Civility: The Dueling Responsibilities Of American Colleges And Universities, Tara N. Parsons Apr 2026

Protecting Free Speech And Promoting Civility: The Dueling Responsibilities Of American Colleges And Universities, Tara N. Parsons

International Journal on Responsibility

Freedom House estimates that 75% of the world’s population lives in countries that experienced a democratic decline in 2020. Even in long established democracies, liberal democratic values have been shaken. As democracy requires an enlightened citizenry cultivated by a college education, many American universities and colleges adopt civic instruction and engagement as a core responsibility and mission. However, growing anti-intellectualism has drawn increased scrutiny and suspicion towards the programming, curriculum, and core values of universities. Powerful political figures regularly accuse universities of stifling conservative voices and discouraging free speech. The tension between free speech and civic dialogue requires a reframing …


Digital Touchpoints: Investigating Contact Page Accessibility And Visual Authenticity Within Medical Tourism Health Websites, Alicia Mason, Elizabeth Spencer, Kristen Livingston, Treyton Meyers, Sakshi Bhati, Himika Akram Apr 2026

Digital Touchpoints: Investigating Contact Page Accessibility And Visual Authenticity Within Medical Tourism Health Websites, Alicia Mason, Elizabeth Spencer, Kristen Livingston, Treyton Meyers, Sakshi Bhati, Himika Akram

Faculty Submissions

This study examines two critical digital touchpoints on medical tourism provider (MTP) websites: (1) the accessibility of contact pages which often function as entry points for inquiries, scheduling, and pre-travel coordination, and (2) the authenticity of visual imagery used to shape expectations about care environments, personnel, and technological capacity. A sample of 105 MTPs across all six World Health Organization regions were analyzed using quantitative web accessibility testing and qualitative visual analysis. Results indicate pervasive accessibility errors on contact-page touchpoints and extensive reliance on inauthentic imagery to depict patients, providers, and medical technologies. Together, these practices may distort user expectations …


Beyond Green: Re-Reading "Wicked" As Anthropological Text, Tan Gia Bao Huynh Apr 2026

Beyond Green: Re-Reading "Wicked" As Anthropological Text, Tan Gia Bao Huynh

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

This paper examines "Wicked" through the lens of cultural borderlands, revealing how the musical dramatizes the creation and navigation of social boundaries. By analyzing Elphaba's journey, the research demonstrates how her green skin serves as a powerful metaphor for cultural otherness, while her experiences at Shiz University and beyond illustrate strategies of resistance, accommodation, and identity formation familiar to those navigating between dominant and marginalized spaces. Particularly significant is the paper's examination of Oz's propaganda system, which demonstrates how cultures manufacture monsters and heroes through selective storytelling and public ritual. This analysis offers fresh insights into "Wicked's" enduring appeal, suggesting …


The Sensationalizing Of Presidential Assassinations In Mass Media Throughout American History, Lindsay E. Smith Apr 2026

The Sensationalizing Of Presidential Assassinations In Mass Media Throughout American History, Lindsay E. Smith

Undergraduate Theses

This project explores how mass media has shaped the public response to presidential assassinations across American history. By examining the deaths of Abraham Lincoln (1865), James A. Garfield (1881), William McKinley (1901), and John F. Kennedy (1963), we can trace how evolving media technologies – such as newspapers, yellow journalism, radio broadcasts, and live television coverage – have sensationalized violence, politicized tragedy, and transformed periods of national mourning into mass spectacles. The thesis analyzes reporting methods, narrative framing, and the news industry to show how each has influenced emotional response, political landscapes, and eventual presidential legacy. Ultimately, we find that …


Opening Closed Doors: Supporting Undergraduate Scholars Through Open-Access Publishing, Amelia Baker, Kiara O'Neal, Mikkel Cullen, Amy Buddie, Haleigh Edmonds Apr 2026

Opening Closed Doors: Supporting Undergraduate Scholars Through Open-Access Publishing, Amelia Baker, Kiara O'Neal, Mikkel Cullen, Amy Buddie, Haleigh Edmonds

All Things Open

Undergraduate publishing is often a closed door due to paywalls, publication fees, and limited access to mentorship. The Kennesaw Journal of Undergraduate Research (KJUR) uses an open-access framework to remove these barriers and expand equitable access to scholarly publishing for students at Kennesaw State University. KJUR is free to submit to and publish in, ensuring financial constraints do not prevent students from sharing their work. The journal is operated by paid and volunteer student editors, providing mentored, hands-on experience in academic publishing. Emphasizing open pedagogy, KJUR supports student authors through developmental editing and multi-semester collaboration, guiding them through …


A Qualitative Interpretive Study Of How A Trucking Company Coordinates The Management Of Meanings Of Its Communications In The United States Of America, Travis J. Koch Apr 2026

A Qualitative Interpretive Study Of How A Trucking Company Coordinates The Management Of Meanings Of Its Communications In The United States Of America, Travis J. Koch

Doctoral Dissertations and Projects

This study examines how communication between truck drivers and their managers can support meaningful behavioral change by co-constructing shared interpretations, as described by coordinated management of meaning theory. It focuses on how meanings are negotiated in everyday conversations and how specific conversational mechanisms shape drivers' performances. The central claim is that certain conversational mechanisms can reduce uncertainty, ease friction between co-workers, and improve safety and operational efficiency. When supervisors and drivers successfully develop shared meanings, greater clarity, stronger working relationships are more likely. Those outcomes matter in a high stake, complex industry. This research extends scholarship on organizational meaning-making and …


A Qualitative Study Of Expectancy Violations Theory On Instructor Feedback For Online Graduate Students Within United States Universities: How Student Perceptions Form When Their Expectations Are Violated, Josephine Hudson Apr 2026

A Qualitative Study Of Expectancy Violations Theory On Instructor Feedback For Online Graduate Students Within United States Universities: How Student Perceptions Form When Their Expectations Are Violated, Josephine Hudson

Doctoral Dissertations and Projects

Distance education has become increasingly commonplace as technology and digital connections have become widespread in everyday life. Like traditional classrooms, feedback in online classrooms is a critical form of communication between professors and students to facilitate learning and foster relationships despite the lack of face-to-face communication that distance education imposes. The purpose of this qualitative study was to explore how graduate and doctoral students’ experiences with expectancy violations influence their perceptions of feedback through the lens of Expectancy Violations Theory. Graduate and doctoral students who were or had been enrolled in at least two distance education courses participated in this …


The Media's Influence On The Public's Perception Of Police Use Of Force, Kristopher D. Lauro Apr 2026

The Media's Influence On The Public's Perception Of Police Use Of Force, Kristopher D. Lauro

Doctoral Dissertations and Projects

Police use of force has long been a concern within law enforcement, but in recent decades, it has faced increasing scrutiny from the general public and across all sectors of society, sparking widespread debate on the practice. The rise of body-worn cameras (BWCs) and the prevalence of cell phone recordings of police incidents have amplified attention on the issue. Media representations of police use of force are influential in bringing together or shaping public opinion and often encapsulate ideological biases; the pervasive publicity associated with such incidents provides a unique opportunity for detailed examination of the underlying relationship between media …


Cowpox And Counterpublics: A Rhetorical Analysis Of Anti-Covid Vaccine Conspiracy Theories On Social Media, Cole Melton '26 Apr 2026

Cowpox And Counterpublics: A Rhetorical Analysis Of Anti-Covid Vaccine Conspiracy Theories On Social Media, Cole Melton '26

Honor Scholar Theses

In order to better understand why people construct and perpetuate anti-COVID vaccine conspiracy theories, I perform a rhetorical analysis of some conspiracy theories widespread on social media during the height of the COVID vaccination effort. I begin with a literature review, highlighting the history and efficacy of vaccine technology, gathering characteristics and definitions of conspiracy theories, and reviewing the history of the anti-vaccine movement. Ultimately, I argue that anti-COVID vaccine conspiracy theorists understand vaccination as an attack on personal rights by the U.S. government, prompting the conspiracy theorists to establish an ideological institution rival to the U.S. government that would …


Divide And Conquer: Polarization, Power, And Conspiracy Theories, Lilly Vanhouten '26 Apr 2026

Divide And Conquer: Polarization, Power, And Conspiracy Theories, Lilly Vanhouten '26

Honor Scholar Theses

The following paper is designed to explore belief in conspiracy theories, especially conspiracy theories surrounding the distrust of government like the Uniparty theory in relation to polarization, cults, moral and psychological factors, populism, precedence for having distrust in the government, and influencers. I sought to discover why people believe in conspiracy theories like the Uniparty theory and conducted a media analysis; researched polarization, cult and conspiracy, moral and psychological factors, populism, and precedence; analyzed influencers I watch reflecting conspiracy theory belief; and wrote poetry about conspiracy theories to determine the answer. I found that conspiracy theory belief is influenced by …


The Wandering Role: A Rhetorical Analysis Of Gamal Abdel Nasser, Ethan Nichter '26 Apr 2026

The Wandering Role: A Rhetorical Analysis Of Gamal Abdel Nasser, Ethan Nichter '26

Honor Scholar Theses

In the mid-twentieth century, Gamal Abdel Nasser emerged as a powerful figure in Egypt and the rest of the Arab world, seeking to uplift the region in the era of decolonization. While contemporary scholars have analyzed Nasserism as a contradiction of itself, an ideology that originated as liberation but resulted in autocratic rule, less attention has been paid to instead break down what made Nasserism so appealing to his audience. I draw upon Max Weber’s theory of charismatic authority and Maurice Charland’s concept of constitutive rhetoric in interpreting Nasserism in three phases: as a political theory, as a ruling ideology, …


Res Historica, Volume 5, Alpha Rho Epsilon Phi Alpha Theta, Lindsay Rae Smith Privette Phd Apr 2026

Res Historica, Volume 5, Alpha Rho Epsilon Phi Alpha Theta, Lindsay Rae Smith Privette Phd

Res Historica

The 2026 journal of historical research by Anderson University students, Res Historica.

The editorial team for this edition of Res Historica was Dr. Lindsay Rae Smith Privette, Julia Ackerman, Callyn Wright, Logan Davis, and John Hinton. Cover art by Mary Beth Lee.


Beyond The Badge: How Internal Culture Contradicts External Service In Urban Police Departments, Rowan Bari Eiselman Apr 2026

Beyond The Badge: How Internal Culture Contradicts External Service In Urban Police Departments, Rowan Bari Eiselman

Educational Studies Student Papers and Posters

This ethnographic study examines how gendered workplace culture and mental health culture shape officer retention in two urban police departments: the Orange Police Department and the Los Angeles Police Department's 77th District. Through ride-alongs, observations, and informal interviews with nine current and retired officers (four female, five male) across various ranks conducted between March and April 2026, this research reveals a troubling contradiction: departments tasked with serving diverse communities struggle to support diversity within their own ranks. Female officers navigate professional isolation, prolonged competence-proving expectations, and implicit career-versus-motherhood choices, with experiences varying significantly between the more supportive Orange PD and …


Rock On! Examining The Relationship Between Armed Conflict And Rock Protest Music, Dylan Conner Dunn Apr 2026

Rock On! Examining The Relationship Between Armed Conflict And Rock Protest Music, Dylan Conner Dunn

Senior Theses

This thesis explores the relationship between rock protest music and wars, armed conflicts, and other related events. The purpose of this research is to explore how such specific events, or war and conflict in general, influence rock songwriters. This paper examines a series of nine rock songs ranging across five decades, from the Vietnam War to the 2010s. A variety of artists wrote and recorded these songs, ranging from hard rock to classic rock, to folk rock and beyond. Some are more audially intense, lyrically visceral, and featuring explicit language, whereas others are much more stripped-back and “family-friendly.” Each of …


The Middle-Class Rip-Off'? Subsiding Culture In Contemporary Ireland, Connell Vaughan Dr Apr 2026

The Middle-Class Rip-Off'? Subsiding Culture In Contemporary Ireland, Connell Vaughan Dr

Irish Communication Review

In the last few years (roughly since the start of the Covid-19 pandemic) there has been a noted increase in state-led cultural funding in Ireland. Key examples include the raise in the financial allocation to the Arts Council, the introduction of the Basic Income for the Arts scheme, and increased sports capital funding. With reference to the official communication documents of these cases (so-called ‘grey literature’) and deploying the classic 1982 episode of the British sitcom Yes, Minister, ‘The Middle-Class Rip-Off,’ which pitches sports funding against support for the arts, as a satirical lens, this paper reflects on the contemporary …


“This Play Has Become Something That Isn’T For Us”: Working Class Identity, Canonical Inheritance, And The Girlo On Stage In That’S Sooo Povo!, Ciara L. Murphy Dr Apr 2026

“This Play Has Become Something That Isn’T For Us”: Working Class Identity, Canonical Inheritance, And The Girlo On Stage In That’S Sooo Povo!, Ciara L. Murphy Dr

Irish Communication Review

That’s Sooo Povo! was first produced in 2025 as part of the Dublin Fringe Festival by D’Girlos Theatre Company. The play follows Chantelle and Croía, two working class Dublin drama students who, when faced with partnering up to perform a scene from Sean O’Casey’s The Plough and the Stars (1926), end up summoning the “drag-drenched larger-than-life entity” Queen Povo (That’s Sooo Povo! | Fringe Festival, 2025). This companion piece firstly aims to examine how O'Casey's The Plough and the Stars has made a journey from subversive class critique to nostalgic institutional property, and what it means for working class women …


Fear In The Forecast: Do You Believe The Government Controls The Weather?, Gabriella Bartsch Apr 2026

Fear In The Forecast: Do You Believe The Government Controls The Weather?, Gabriella Bartsch

Honors Papers and Posters

Weather manipulation by the government is among the most widely believed conspiracy theories in America, with over 49 percent of Americans subscribing to this belief. As belief in weather-related conspiracies continues to gain traction, understanding the political and social factors that drive these beliefs becomes increasingly essential. In this study, data from the Chapman Survey of American Fears, a representative national sample of U.S. adults, as well as a qualitative content analysis of X/Twitter posts from 2020 to 2026, are used. This research examines how political partisanship and conspiratorial predisposition are reflected in media consumption and levels of institutional trust, …


Butterflies & You: Considerations Of Human Relationships With The Natural World (Paper), Madison Colby Apr 2026

Butterflies & You: Considerations Of Human Relationships With The Natural World (Paper), Madison Colby

2026 Awards for Excellence in Student Research and Creative Activity - Documents & Media

Science communication only accounts for approximately 2% of the entire scientific output of 2017-2022 (Parejo-Cuéllar et. al, 2024). It is an under-researched and under-valued field, especially in an age that has devalued science as a whole. The delicate art of explaining complicated ideas to people who are unfamiliar with scientific jargon is vital to humans’ understanding of the world. Butterflies & You is a documentary film exploring the relationship between humans and the many different butterfly species that call Illinois home. Video-based science communication is important to research and practice because of its impact on environmental advocacy and the growing …


Next-Generation Democratic Cyber Statecraft - Balancing The Signal: Shutdown Shocks And Democratic Digital Governance, Scott M. Di Panni Apr 2026

Next-Generation Democratic Cyber Statecraft - Balancing The Signal: Shutdown Shocks And Democratic Digital Governance, Scott M. Di Panni

School of Public Policy Capstones

This paper develops Next-Generation Democratic Cyber Statecraft (NG-DCS), a unified strategic doctrine for democratic governments to contest the cognitive domain against authoritarian adversaries. Drawing on twenty-six years of cross-national panel data (1999–2024) spanning 213 countries, game-theoretic modeling, and qualitative case analysis, the paper establishes three interconnected empirical and theoretical foundations. First, cross-national OLS regression across 160+ countries demonstrates that regime type is the dominant structural determinant of internet freedom (R²=0.615, β=2.513, p< 0.001), explaining more than twice the variance attributable to per-capita wealth (R²=0.268). Democratic governance, not economic development, produces open digital environments. Second, a two-way fixed effects (TWFE) difference-in-differences study exploiting government-ordered internet shutdowns as discrete policy interventions finds that digital restrictions causally degrade V-Dem governance quality by 0.21–0.38 standard deviations (p< 0.001 across all specifications). Treatment effects are immediate (β=−0.302 at k=0) and persist through five post-treatment years (β=−0.246 at k=+5), indicating structural rather than transitory governance damage. Parallel trends validation (p=0.352) and Callaway–Sant’Anna heterogeneity-robust estimation (ATT=−0.230, SE=0.077) support causal identification. Instrumental variable triangulation (2SLS β=−0.949, p=0.005) confirms that simultaneity was attenuating, not inflating, the primary estimates. Third, formal game-theoretic analysis reveals that the current U.S.–adversary equilibrium is (Restrain, Escalate)—the risk-dominant but Pareto-inferior outcome of a Stag Hunt structure. China, Russia, North Korea, and Venezuela each occupy structurally distinct positions (Stackelberg commitment, asymmetric two-level, autarky, and reactive trigger, respectively), requiring differentiated doctrinal responses rather than a uniform strategic playbook. Generative AI and algorithmic governance are shown to accelerate cognitive vulnerability by collapsing influence operation costs and exploiting engagement-optimized platform architectures that systematically degrade deliberative capacity in democratic populations.


Conservation Communication In Web 2.0: A Mixed Methods Analysis Of Alveus Sanctuary's Strategies On Twitch.Tv, Hope Denison Apr 2026

Conservation Communication In Web 2.0: A Mixed Methods Analysis Of Alveus Sanctuary's Strategies On Twitch.Tv, Hope Denison

Senior Theses

This thesis examines how environmental creators can effectively transmit conservation messages in the evolving Web 2.0 media environment. The case of Alveus Sanctuary, a virtual sanctuary and education center on Twitch.TV, is used to explore the strategies currently used to engage audiences and raise ecological awareness online. Thematic analysis of interviews with the sanctuary’s founder revealed that Alveus combines traditional environmental education with an influencer business model to engage online audiences, leveraging parasocial behavior, interactivity, and collaboration to garner support. A quantitative content analysis of social media posts revealed that these strategies effectively induce parasocial engagement in online spaces. These …