Digital Commons Network^™

Konglish, Abigail Escheveria, Juan Maurissio Gomez Gonzalez, Vanessa Vasquez Zavala

Posters - 2026

Konglish is a language variety resulting from contact between Korean and English

1.“Konglish is a blend of Korean and English found throughout South Korea, and often suffers or lack of prestige amongst Koreans” (McPhail, 2018)

2. “A creative, dynamic contact vernacular mixing English and Korean, including morphology, syntax, semantics, pronunciation, and discourse, but not a full language” (Lawrence, 2012)

3.  Konglish should not be understood as a distinct language variety; rather, it is a cultural practice through which Koreans draw on available linguistic resources to engage in communication and to interpret their position within the globalized world. (Park, 2021)

Under The Cover Of Blackness: The Racialized Dimensions Of Netflix’S Personalized Cover Art, Daphne Gershon

Communication Studies Faculty Scholarship

This article explores the mechanisms that shape how race is represented in online TV interfaces by analyzing Netflix’s personalized cover art, an essential digital paratext designed to attract viewers through individualized images. Netflix has previously been accused of using its personalized cover art or thumbnails in racially biased ways, displaying either Black or white characters based on the presumed race of users. To further existing research on this digital feature, this article focuses not just on whether Black characters are represented, but also on how they are represented. Through an exploratory pilot study that involves the creation of different algorithmic …

The Wonderful Everyday, Helen Ball

Gateway Reader- Individual Papers

• The Problem: Rhetorical analysis of marketing strategies demonstrates how minimalist advertisements sell an idealized lifestyle to middle-class consumers rather than just a specific household product.

• The Method: The researcher conducted a visual and psychological analysis of a 2017 IKEA UK print advertisement for the Sheffield store opening, utilizing color psychology frameworks and target market demographic data.

• Qualitative Finding: The advertisement uses a calming light blue and contrasting mustard yellow palette to project stability and attract busy families; the deliberate physical absence of the advertised Hemnes coat stand creates a sense of consumer anticipation and suspense; the versatile room setting appeals …

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Nbc Peacock North Spring 2026 Newsletter, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: NBC Through the Years -- A Year-Long Celebration as NBC Turns 100 -- SNL’s U.K. News -- Peter Alexander Joins MS NOW -- Mike Noseworthy Salutes Danny Miller’s Retirement -- Legendary Late-Night TV Director Hal Gurnee Turns 101 -- Silent Microphones

Bridging Cultures: Developing A Culturally Responsive Educational Website For Pediatric Service Providers, Aimun Aziz, Wendy Tremaine

Spring 2026 OTD Capstone Symposium

The increasing cultural diversity of the pediatric population in the United States highlights the need for culturally responsive, family-centered care. However, many providers report limited training and practical resources to support the integration of cultural humility into clinical practice. This capstone project aimed to develop and evaluate an evidence-based educational website to support pediatric service providers in delivering culturally responsive care.

A program development framework was used, incorporating family needs assessments, pre- and post-intervention surveys of pediatric therapy staff, and thematic analysis of key factors related to communication, trust, and provider preparedness. Community field visits with diverse populations informed the …

The Role Of Short-Form Video Content Strategy In Campaign Performance In Service Operations, Arianna Yates, Aileen Olivares

Posters - 2026

Short-form video content, particularly Instagram Reels, has become central to digital marketing strategies aimed at increasing engagement and campaign effectiveness. As consumer attention spans decline, marketers increasingly rely on visually engaging, concise, and interactive content formats. Prior research highlights the importance of content characteristics in shaping engagement outcomes. However, limited empirical evidence exists on which specific attributes most strongly influence performance in short-form video contexts. This study examines how call-to-action (CTA), audio type, and authenticity influence engagement rates in Instagram Reels.

Framing Emirati Womanhood: Heritage, Modernity, And Soft Power In Tourism Discourse, Valerie Priscilla Goby

All Works

This paper examines how Emirati womanhood is framed within the tourism discourse of the United Arab Emirates, analysing how gendered representation operates as both a cultural and political instrument in nation branding. Drawing on framing theory and informed by feminist perspectives on tourism and media representation, this study explores the visual and textual portrayal of women on official online platforms, including Visit Dubai, Visit Abu Dhabi, Emirates Airlines, and the UAE Ministry of Culture and Youth. These materials constitute a state-sanctioned narrative of national identity that integrates cultural heritage with modernity. Through qualitative framing analysis, four recurrent interpretive frames were …

Lindenwood Digest, April 1, 2026, Lindenwood University

Lindenwood Digest

• Key Events: Lindenwood University Giving Week scheduled for April 6–10, 2026; Spring II 8-week midterm grade submission deadline on April 13, 2026; Lindenwood Showcase campus-wide celebration on April 23, 2026. 

• Primary Figures: W. Travis McMaken and James Hutson (Lindenwood faculty speakers at AI mini-conference); Tom Wagganer (Senior Associate Athletic Director recognized for Q2 incident response); Gabriela Romero and Kevin Winslow (RISE Mindsets session presenters). 

• Date/Location: Events occurring throughout April 2026 at various campus venues including Dunseth Auditorium, Harmon Hall, the LARC, and Hyland Arena in St. Charles, MO. 

• Archival Significance: Documentation of the discontinuation of the …

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The Cowl - V. 89 N. 17 - April 1, 2026

The Cowl

The Cowl - student newspaper of Providence College. Vol. 89 No. 17 - April 1, 2026. 20 pages.

Heroes Of Medicine In The Rio Grande Valley: Documentary Interview With Dr. Cynthia Cavazos Gonzalez, Cynthia Cavazos Gonzalez, Raquel Elena Orellana

Heroes of Medicine in the Rio Grande Valley

Cynthia Cavazos Gonzalez PhD is an Associate Professor of Clinical Practice at UTRGV in Edinburg, Texas and she is the clinic director of the UTRGV Psychology training clinic. She completed a doctoral degree in Clinical Psychology from California School of Professional Psychology in Fresno, California. Her doctoral degree is in Clinical Psychology with a major specialization in Neuropsychology and minor specialization in Health Psychology. She completed an APA-accredited pre-doctoral internship at UTMB in Galveston with a major emphasis in hospital consultation, outpatient psychotherapy, and psychological and neuropsychological evaluations with diverse populations. She completed an informal neuropsychology post-doctoral residency in Texas …

The Guardian The Month Of April 2026, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of April 2026. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Precision Or Invasion? Mapping The Personalization Paradox, Shyamala N. Chalakudi, Gnana Bharathy

Journal of Applied Marketing Theory

AI-driven personalization has transformed consumer engagement, yet existing research offers no systematic way to determine when personalization shifts from helpful to intrusive. Current research and models explain privacy concerns or expectancy violations but do not measure the point at which personalization triggers user discomfort, creating the personalization paradox. This study introduces the Discomfort Threshold Assessment & Measurement (DTAM) framework, a conceptual model that identifies and evaluates this threshold by integrating Dual Process Theory, Expectation Violation Theory, and Privacy Calculus Theory. DTAM distinguishes between affective discomfort reactance and cognitive discomfort reactance and outlines how these constructs could, in future empirical studies, …

Translating Research For The Public: Lab And Online Engagement, Hannah Jiron

Posters - 2026

In the world of psychological research, we spend countless hours in the lab gathering data that has the potential to change lives. But if that data stays locked away in spreadsheets or professional journals, it remains "invisible" to the very people who need it most. As our research moves into the digital age, we have a unique opportunity to "uncloister" science taking it out of the lab and bringing it into the community. This poster explores why simply having good data isn't enough. For research to truly matter, it requires active management and a heart for public outreach. We argue …

When The Jingle Isn't Human: How Ai-Generated Vs. Human Composed Sonic Branding Shapes Consumer Response, Zecong Ma, Hong-Hee Lee, Danielle Rangel

Posters - 2026

Sonic branding elements—such as sound logos and jingles—shape brand meaning by communicating cues that consumers process quickly and often implicitly (e.g., through affect, fit, and memory). Recent evidence suggests that even specific musical choices (like instrumentation in a sound logo) can shift perceived brand personality traits (e.g., sophistication, ruggedness), indicating that audio can function as a powerful identity signal rather than mere “background.” At the same time, generative AI is rapidly lowering the cost and increasing the speed of producing branded music, making AI-composed jingles a realistic and scalable tool for marketers. Yet consumer responses to AI-generated creative work are …

Family Communication Patterns And Romantic Partner Selection: A Proposed Study Of Divorce Risk And Relationship Stability, Lilliana De Leon, Maria Reeves, Joel Burgess, Monique Rodriguez

Posters - 2026

Family Communication Patterns Theory (FCPT) is described as repeated communication beliefs and behaviors that orient a family system and contribute to a shared reality. There are two different orientation styles describing family communication style. Conformity orientation creates a shared reality respective of parental authority and family rules. While conversation orientation creates a shared reality by encouraging open conversation, discussion, and argumentation. There are four family types including; pluralistic family, protective family, laissez-faire family and consensual family. Each experiencing different levels of conformity and conversation.

Advancing The Understanding Of Palliative Care In Singapore: Knowledge, Attitudes, Receptiveness, And The Moderating Role Of Media Information-Seeking Preferences, Su Lin Yeo, Angel Lee, Raymond Han Lip Ng, May O. Lwin, Yumin Lin

Research Collection Lee Kong Chian School Of Business

Introduction: Despite the growing demand for palliative care, this specialized medical care remains severely underutilized, with almost 50% of countries worldwide lacking access. Given that misperceptions and stigma continue to hinder progress in healthcare policy, this study aims to examine the relationships between palliative care knowledge, attitudes, and receptiveness to better understand how public health communication can enhance awareness and understanding of the topic in Singapore. Applying the adapted knowledge-attitude-practice (KAP) model, it further extends theory by examining the moderating role of media information-seeking between knowledge and receptiveness.Methods: Mixed-mode surveys involving 1,226 participants (926 online and 300 in-person respondents), representing …

Eyes Wide Shut: Sex Trafficking In The Black Community, Stephany Powell

Dignity: A Journal of Analysis of Exploitation and Violence

No abstract provided.

What It Means To Be Latino: Exploring Identity Among U.S.-Born Gen Z Youth, Santiago Reyes, Alessandra Noli Peschiera, Melany Sarcevic, Tatiana Garcia, Leen Tlanepantla

AMTP Proceedings 2026

This study explores how U.S.-born Hispanics and Latinos define their identity within a rapidly growing and increasingly diverse demographic group. As the Hispanic population expands, traditional labels such as Hispanic and Latino often fall short of capturing the community’s cultural, linguistic, and generational complexity. With most growth now coming from U.S.-born generations, identity is shaped by a blend of American influences and heritage traditions, making it more fluid and context-dependent. Guided by Social Identity Theory and Hofstede’s cultural dimensions, this research uses focus groups with Gen Z participants to examine how they describe themselves, what characteristics they associate with being …

Influencer Effect? An Examination Of Dunkin’ And Tarte’S Use Of Influencers, Amanda D. Damiano Ph.D., Wenjing Xie Ph.D.

AMTP Proceedings 2026

The purpose of this project was to understand public perceptions of brands using influencers. The brands Dunkin’ and Tarte Cosmetics served as case studies for this study. A mixed-methods approach was undertaken. Specifically, social media listening in the form of a content analysis was conducted. That was then followed by an online survey of students from a medium-sized university in the northeast. A number of factors were measured related to participants’ stated brand and influencer effectiveness on social media in general, as well as specific to Dunkin’ and Tarte. Additionally, participant demographic factors were measured in accordance with their stated …

Understanding The Life Satisfaction Gap In Political Consumerism: Buycotting Vs. Boycotting, Neleen S. Leslie-Piper, La Toya M. Russell

AMTP Proceedings 2026

Drawing on approach–avoidance motivation, regulatory focus, warm-glow reward, and self-determination theory, this study examines whether political consumerism, specifically boycotting and buycotting, is associated with life satisfaction in environmental and social issue contexts. Using survey data from Prosper Insights, we compare life satisfaction across buycotters, boycotters, and indifferent consumers and examine how Big Five personality traits and demographics moderate these relationships. We predict higher life satisfaction among buycotters than boycotters, and anticipate a moderating effect of personality traits. Our findings advance marketing theory and practice by linking political consumerism to consumer well-being.

Defining Cultural Credibility: Perceptions Of Authenticity, Representation, And Appropriation In Brand Campaigns, Santiago Reyes, Alessandra Noli, Ashley Johns, Hannah Trandle, Leticia Falcao

AMTP Proceedings 2026

As brands navigate increasingly diverse consumer markets, cultural authenticity has become essential for building trust and relevance. Yet marketing scholarship lacks a clear framework for understanding cultural credibility as distinct from traditional notions of source or brand credibility. This study addresses that gap by examining how consumers conceptualize and evaluate cultural credibility in brand campaigns and collaborations. Drawing on theories of authenticity, cultural identity, and persuasion, the research positions cultural credibility as a socially constructed judgment shaped by perceived authenticity, shared values, and relational alignment. Using semi‑structured interviews and focus groups with multicultural consumers, the study employs thematic analysis to …

Assessing The Impact Of Alumni Relations: Using The Theory Of Planned Behavior To Understand Fsu Students Motivation To Engage, Eldaneka Rolle, Richard Waters Phd, Ciara A. Lewis

AMTP Proceedings 2026

This study aimed to understand Florida State University graduate and upper-division undergraduate students in the College of Communication and Information, attitudes and perception of connection through the specific behavior, engagement with alumni relations. If individuals perceive a connection, is there perceived behavioral control (PBC), does PBC influence their intent to remain connected through one of the four key components, experience, communication, volunteer and philanthropy. Five focus group discussions were conducted using semi-structured interviews. Through thematic analysis, eight common themes were developed, Major, Minor or Certification Interest, Program Experience, Faculty, Advisors and Staff, Event Participation, Communication Preference, Volunteer Opportunities, Small Contributions …

Deinfluencers As Institutional Actors: Dramaturgical Work And The Embedded Contestation Of Consumerism, Gokcen Coskuner-Balli, Charlene Chu, Niklas Myhr, Cristina Nistor

Business Faculty Articles and Research

"In the sections that follow, we develop theoretical scaffolding for our analysis. We begin by reviewing the literature on institutional work, focusing on how embedded actors engage in purposive actions to disrupt taken-for-granted norms. Next, we examine theoretically how influencers operate, setting the stage for understanding how deinfluencers leverage and subvert these roles. We then review scholarship on anti- consumption and consumer resistance, highlighting how deinfluencers depart from conventional activist modes by adopting culturally embedded, everyday practices. Collectively, these literatures inform our conceptualization of deinfluencing as a dramaturgically enacted form of institutional work. Subsequently, we present our methodology, followed by …

James Talarico Brings Fresh Energy To Texas Politics, Mary-Esther Leblanc, The Rattler

The Rattler

Vol. 144 Iss. 3

Oceans Receive Hope Through Student Efforts, Mary-Esther Leblanc, The Rattler

The Rattler

Vol. 144 Iss. 3

Calls For Ceasefire: Palestinians Face Ongoing Crisis, Mary-Esther Leblanc, The Rattler

The Rattler

Vol. 144 Iss. 3

“Rapturetok”: Tiktok’S Newest End-Of-World Frenzy, Isabella Pizzerrato, The Rattler

The Rattler

Vol. 144 Iss. 3

Hayley Williams, New Musical Era With “Ego At A Bachelorette Party”, Isabella Pizzerrato, The Rattler

The Rattler

Vol. 144 Iss. 3

The Fast Transition From Halloween To Christmas, Why?, Rene P. Estala, The Rattler

The Rattler

Vol. 144 Iss. 3

Sweet-Diddly-Doomsday: Ai Integrated Music In The Year 2025, Malcolm Summers, The Rattler

The Rattler

Vol. 144 Iss. 3