Digital Commons Network^™

Friends Of Hearst Castle: Creating A Social Media Plan Using Public Relations Strategies For A Nonprofit, Amy Jean Checho

Journalism

Nonprofits, like Friends of Hearst Castle, understand the importance of social media use such as Facebook. However, many times Facebook messages are inconsistent and the multiple channels of social media are overwhelming. A Social Media Strategy or Plan can help nonprofits communicate their goals effectively and efficiently, with more success than before. This project discusses the best ways nonprofits can maximize their Facebook usage. Facebook is an easy way for nonprofits to communicate with their target audiences and have consistent communication. Friends of Hearst Castle was the nonprofit I worked with to help create and implement a Social Media Plan. …

Teaching Multimedia Commercial Production For Advertising And Public Relations, Pamela Morris

School of Communication: Faculty Publications and Other Works

With the growth of online advertising and social media, it is increasingly necessary that advertising and public relations integrate video messages into campaign efforts. The academy needs to keep up by offering video production classes that focus on multimedia broadcast strategy and production unique to advertising and public relations. This article provides a description of an experimental course, Multimedia Commercial Production for Advertising and Public Relations, taught jointly by an advertising professor with significant agency experience and an active award-winning filmmaker at a private Midwestern university. Literature review of experiential learning and hands-on instruction of television production education provides the …

Spartan Daily November 1, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 35

Prospectus, October 31, 2012, Ted Sutterlund, Mark Roughton, Shane Rogers, Jojo Rhinehart, Nick Laptew, Matt Crosby, Alex Wallner, Spencer Brown, Mace Mackiewicz

Prospectus 2012

PUBLIC SAFETY ATTAINS HYBRID CAR, Tips on Registering for Spring Courses, The Science Debate, Horror Scope, Meet the Staff, Obama, Romney: Two Sides of the Same Presidential Coin?, Has Halloween Become an X-Rated Holiday?, What are You Going to be for Halloween?, Cobras Prepare for Region 24 Tournament, Cobras Soccer Season Comes to a Close, "Paranormal Activity 4" Disappoints Viewers, Creeps, Screams and Terror: A Review of Local Haunted Attractions

Nor'easter News Volume 6 Issue 4, Nor'easter News Staff

Nor'easter News

The fifty-seventh issue of the University of New England's student-run newspaper, Nor'easter News.

Spartan Daily October 30, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 33

Ua12/2/1 College Heights Herald, Vol. 88, No. 18, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Columbia Chronicle (10/29/2012), Columbia College Chicago

Columbia Chronicle

Student newspaper from October 29, 2012 entitled The Columbia Chronicle. This issue is 29 pages and is listed as Volume 48, Number 9. Cover story: "Carter creates ¢hange" Editor-in-Chief: Heather Schröering

Spartan Daily October 25, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 31

Prospectus, October 24, 2012, Jojo Rhinehart, Javier Murillo, Nick Laptew, Ted Sutterlund, Katie Kretchmer, Spencer Brown, Alex Wallner, Mace Mackiewicz

Prospectus 2012

PARKLAND CELEBRATES CIVILITY WEEK, Parkland, Park District Host "Zombie Run!," The Archives: A Preservation of Parkland's History, Behind the Scenes of Parkland College TV, Eat Right Now: Nutrition Essentials Made Easy, God Bless You? No Thank You!, Holes in U.S. Internet Security, Cobra Golf Sustains Confidence, A Review of "Sinister"

The Guardian, October 24, 2012, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily October 23, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 29

Ua12/2/1 College Heights Herald, Vol. 88, No. 16, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Spartan Daily October 22, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 28

The Good, The Bad, And The Bluths: Arrested Development As A Modern Allegory, Thomas Felty

Proceedings of the New York State Communication Association

Allegroies are often seen as an archiac form of narrative expression. Yet the the basic concepts about human morality remain universal sources of artistic inspiratiojn thousands of years later. This piece gives a brief history of allegorical storytelling from the Middle Ages up through the Twentienth Century focusing on the Seven Deadly Sins. The second half of the piece gives an in depth analysis of the television program, Arrested Development, assigning each character a feature found with the Seven Deadly Sins often found in traditonal allegorical storytelling. The piece concludes with an explanation of why such methods are still …

Nor'easter News Volume 6 Issue 3, Nor'easter News Staff

Nor'easter News

The fifty-sixth issue of the University of New England's student-run newspaper, Nor'easter News.

Ua12/2/1 Red, White & Wku - Homecoming, Wku Student Affairs

WKU Administration Documents

Special homecoming edition of the College Heights Herald.

Spartan Daily October 15, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 25

Columbia Chronicle (10/15/2012), Columbia College Chicago

Columbia Chronicle

Student newspaper from October 15, 2012 entitled The Columbia Chronicle. This issue is 40 pages and is listed as Volume 48, Number 7. Cover story: "One on one with President Carter" Editor-in-Chief: Heather Schröering

Spartan Daily October 11, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 24

Prospectus, October 10, 2012, Nick Laptew, Spencer Brown, Javier Murillo, Jojo Rhinehart, Ted Sutterlund, Stephen Tamm, Mark Roughton, Alex Wallner, Mace Mackiewicz

Prospectus 2012

CANDIDATES SQUARE OFF IN FIRST DEBATE, Parkland Soccer Enters Home Stretch, Park District Organizes "Zombie Run," Staerkel Planetarium and Parkland Theatre Turn 25, Review of the iPhone 5, Exercise Your Way to Success, Jobs, the Economy and Community Connections, Online Privacy and Technology Face Off Again, Parkland Dance Team Provides Opportunities for Dancers, Cobras Basketball Sees a Change of Pace, Resident Evil 6: The Review, Media's Grip on Teens and Tweens

The Guardian, October 10, 2012, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily October 8, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 21

Spartan Daily October 4, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 20

Prospectus, October 3, 2012, Mace Mackiewicz, Spencer Brown, Briana Kay Stodden, Jojo Rhinehart, Javier Murillo, Craig Towsley, Mark Roughton, Alex Wallner, Josh Grube

Prospectus 2012

PYGMALION MUSIC FESTIVAL 2012, Pygmalion Music Festival Rules the Weekend, Fall Volunteer Fair Comes to Parkland's Campus, Easy Voter Registration Available on Campus, Fitness Center Ribbon Cutting, Young Cobras Baseball Team Strive for Consistency, Parkland Golf Team Continues Their Strong Season, A Talk With Tennis

The Guardian, October 3, 2012, Wright State University Student Body

The Guardian Student Newspaper

Twelve page issue of The Guardian, the official student-run newspaper for Wright State University. The Guardian has been published regularly since March of 1965.

Spartan Daily October 1, 2012, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily (School of Journalism and Mass Communications)

Volume 139, Issue 17

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU alumni magazine. Contents:

• Ransdell, Gary. President’s Letter
• Hilltoppers Go for the Gold – Olympics, Claire Donahue, Gavin Smellie, Raigo Toompuu
• Instruments that Shaped American History – Kentucky Museum
• WKU Students Shine When It Comes to National Scholarships
• Gatton Academy of Mathematics & Science
• Chuck Clark Named Director of WKU Student Publications
• Health Sciences Complex Will House Nursing, Physical Therapy Programs
• Paul Markham receives National Award for Leadership in Civic Engagement
• Todd Stewart Named WKU Director of Athletics
• All 19 WKU Athletic Teams Exceed NCAA-Required 925 APR Score
• 3 Students Receive Awards in Hearst Program’s National Championships
• WKU, USDA-ARS Open …

Columbia Chronicle (10/01/2012), Columbia College Chicago

Columbia Chronicle

Student newspaper from October 1, 2012 entitled The Columbia Chronicle. This issue is 40 pages and is listed as Volume 48, Number 5. Cover story: "Wicker Park: top ranking hipster 'hood" Editor-in-Chief: Heather Schröering

Nbc Peacock North Autumn 2012, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Marilyn's Page, --NBC Ends Burbank Tours -- Steve Capus Announces the NBC Universal News Group -- Willie Geist to Host 3rd Hour of Today -- A PN Third Generation' Story --Peacock Profile: Nanette Fabray