Digital Commons Network^™

Information Overload: The Effects Of Advertising Avoidance On Brand Awareness In An Online Environment, Gregory David Salyer

Communication & Leadership Dissertations and Theses

When information overload occurs, an individual consumes information at the expense of other information. Advertising avoidance, or banner blindness, is a protective mechanism that can be triggered when an individual receives too high an informational load. This study uses methods developed from information overload theory, selective attention studies, information entropy and information redundancy to seek the connection between information overload and banner blindness. In aiming to measure the overall effect that these two phenomena have on brand awareness and individual’s ability to recall an ad from a web browsing session, this study relies on prior work in the area of …

Diplomatic Communication In Response To Religious Conflict, Kim Alba

Communication & Leadership Dissertations and Theses

The purpose of this study was to evaluate a strategy for diplomatic dialogue in response to religious conflict. Kenneth Burke’s theory of dramatism provides a means of rhetorical evaluation on Secretary of State Hillary Clinton’s response to the attacks on the U.S. consulate in Benghazi, Libya, that were widely seen as caused in some way by an anti-Islam video published online on YouTube. The study discusses how Clinton’s use of identification and division is used in diplomatic dialogue in order to resolve the differences caused by religious conflict, specifically in a speech at the U.S.-Morocco Strategic Dialogue on September 13, …

Part One: An Instructional Module Template For Orientation To The Situated Practice Of Oral Communication Online In The Community College, Martha A. Lane

Communication & Leadership Dissertations and Theses

The community college serves a diverse student population with numerous programs and degrees designed to complete general education requirements and prepare students for job placement. As these students enter their anticipated occupation, most are unprepared for the oral skill requirements of their new job. They lack confidence to navigate any number of scenarios demanding interpersonal poise, teamwork, conflict resolution, presentation skills, and other occupation-specific speaking tasks. Since many of these degrees and certificates are offered partially or completely online, this Project presents a practical means of introducing speaking skills into the coursework of the growing online learning environment. The research …

Empathy During Times Of Crisis And Corporate Reputation, Ann T. Gallagher

Communication & Leadership Dissertations and Theses

How an organization responds to victims is central to crisis communication management and protecting organizational reputation. While there is significant literature about best practices for crisis response, one area which has not been explored is the relationship of empathic communication and corporate reputation during times of conflict. This study examined this relationship through a study of the British Petroleum Gulf Oil crisis of 2010. The qualitative study used focus groups with working professionals and personal interviews with communication experts. The research is grounded in Coombs’ (1998) Situational Crisis Communication Theory (SCCT), and Benoit’s (1977) image restoration theory, which is used …

African-American Communication Within Corporate America: Challenges In Leadership, Jade D. Johnson

Communication & Leadership Dissertations and Theses

This study focuses on African-American communication and the role that it plays in the gap in African-American leadership within the corporate America environment. The thesis evidences numerous former studies around African-American communication practices and the impacts within the corporate sphere. Furthermore, the literature review includes the philosophical foundations that the larger body is based on. For instance, the thesis is using the egalitarianism philosophy of thought. From this perspective, the recommendations are examined through the lens that “basic institutions of society are charged with the task of advancing the interests of all members of society equally” (Christiano, 2008, p. 12). …

Multitasking And Communication In The Organization, Cayla A. Stephenson

Communication & Leadership Dissertations and Theses

Because communication is an intricate part of how an organization works, and because organizations and employees alike are stressing the importance of multitasking on the job, studying the interaction of communication and multitasking is increasingly important. Studies relating to multitasking have revealed primarily negative impacts: doubling task completion time, overstimulating our brains to the point of dysfunction, generally diminishing our productivity, and extinguishing our stimuli filters and damaging our memories. Other studies show that we can use multitasking in a positive way by utilizing task trainings and practicing focused task completion. The study here completed two focus groups with 12 …

The Power Of Shame: A Critical Discourse Analysis Of Social And Cultural Expectations Communicated In Media, Sarah Tovah Matz

Communication & Leadership Dissertations and Theses

Shame is an inescapable human feeling, and its impacts on human interaction are well documented. This thesis focuses on the power of symbolic shame in media and presents a critical discourse analysis (Machin & Mayr, 2012) of three recent public service announcements. As a theoretical basis, the study examines shame from point of view of ritual communication, framing theory, and the symbolic communication of stigma. Although shame is often regarded as an effective means to communicate social and cultural expectations and a tool for balancing behavior in society, shame may also be used to create structures of power and agendas …

You Really Like Me: Dialogic Social Media Use In Organizational Communication, Heidi Lee Keller

Communication & Leadership Dissertations and Theses

Social media is an interactive communication tool with the potential to strengthen organization-member relationships and contribute toward the achievement of organizational goals. Yet many nonprofit organizations use social media for one-way information delivery and do not take advantage of its dialogic potential. This study aims to contribute to the business case for investing in dialogic social media. Three nonprofit organizations that use social media dialogically were studied to identify the factors that set them apart from others. Walther’s social information processing theory (1993) and Buber’s philosophy of dialogue as a relational form of communication (Arnett, Grayson, & McDowell, 2008) were …

Performing Communication Without Words: A Dramaturgical Exploration Of Communication Between Caregivers And Children Who Are Nonverbal, Sara Mcgerald

Communication & Leadership Dissertations and Theses

Recognizing that human communication is highly expressive and it does not cease to exist if an individual is not able to produce spoken language, this thesis is an exploratory ethnographic study which seeks to utilize a dramaturgical perspective in identifying the function and structure of communication between children who are nonverbal (with a diagnosis of cerebral palsy) and their caregivers (Brissett & Edgley, 2009). The main informants for this study were two sets of parents with children diagnosed with cerebral palsy, who agreed to participate in twenty hours of engagement, which included direct interviews, observation, and personal interaction. The study …

The Intrapersonal Phenomenon: The Interactional Effects Of Intrapersonal Adjustments In The Organizational Change Of A Small Business, Jennifer Wilkes

Communication & Leadership Dissertations and Theses

It is inevitable that change involves varying levels of communication. A relationship may consist of an individual's communication with one's self or with one or more persons. The functionality of a relationship depends on the effectiveness or ineffectiveness of the communication of those individuals involved. When change is necessary in any form of organization, the level of communication for each member plays a vital role, especially in a small company. Based on literature and theory, intrapersonal development and influence relies on the structure of one's cultural language. Language structure shapes one's inner speech and self-talk through processes of internalization. The …

Muted Women In American Political Discourse: Quieting The Loud Silence, Constance Michelle Skingel

Communication & Leadership Dissertations and Theses

This study examines the way women are denied an equal voice in American politics through disparities in our language structure and overt sexism. This thesis begins with a review of the literature which discusses the need for an equitable and just society and how the underlying structure of our language system is flawed in such a way that it subjugates women and inhibits the development of such a society. This is followed by a brief summary of why it is necessary for us to examine this societal disparity from the perspective of women themselves. This thesis uses a pentadic analysis …

Ua35/11 Honors Program, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Honors Program. Includes brochures, awards programs, student handbooks, newsletters and research publications.

Stories Of Journalistic Careers: From Serial Killers To The Changing Nature Of Journalism, Linda Hughes-Kirchubel

Open Access Theses

A career narrative is a story that helps a person define who she is, and how she should act, within the context of career (Meijers & Lengelle, 2012). This thesis is an analysis of three distinct, yet related, career narratives: a metanarrative, a mesonarrative, and a micronarrative. I examine the field of journalism through metanarratives that reflect the sea-change brought about by the advent of the Internet and the production of on-demand news (see 111th Congress, 2009; Rainey & Wellman, 2012; Weldon, 2008). Using the story of two serial killers, I show how the industry has begun to think differently …

Calypso: Effecting Conflict Transformation Through The Indigenous Calypso Art-Form, Edward M. Phillips

Journal of Global Initiatives: Policy, Pedagogy, Perspective

The calypso, which forms an integral part of the carnival celebrations of the Republic of Trinidad and Tobago, is a syncretic popular art-form that has its origin in Africa. The art-form, having been influenced and adapted by the experiences of enslaved Africans in the Diaspora, has been fused in the vortex of plantation society. Today, the music of carnival has evolved considerably, with the calypso becoming one of the cornerstones of the carnival celebration. This paper looks at aspects of the subset of political calypsos that offer commentary on the socio-political and/or economic issues in the Republic of Trinidad and …

Battle Of The Brands: Producing Medium-Specific Video Promotion Of Music Commodity Signs For The New Media Epoch, Josh Grube

Undergraduate Honors Theses

No abstract provided.

Tackling Overweight And Obesity: Does The Public Health Message Match The Science?, Katherine Hafekost, David Lawrence, Francis Mitrou, Therese O'Sullivan, Stephen R. Zubrick

Research outputs 2013

Background

Despite the increasing understanding of the mechanisms relating to weight loss and maintenance, there are currently no validated public health interventions that are able to achieve sustained long-term weight loss or to stem the increasing prevalence of obesity in the population. We aimed to examine the models of energy balance underpinning current research about weight-loss intervention from the field of public health, and to determine whether they are consistent with the model provided by basic science. EMBASE was searched for papers published in 2011 on weight-loss interventions. We extracted details of the population, nature of the intervention, and key …

Gay For Play: Theorizing Lgbtq Characters In Game Studies, Marc A. Ouellette

English Faculty Publications

Despite, and perhaps because of, popular press reactions to stereotypical depictions of beefy boys and busty babes in video games, the realm of gender, sex, and sexuality remains a lacuna in the emerging field of game studies. Of particular interest is the notion of performance and the ways this impacts both on gender and on game play. The combination might be expected to offer a very interesting way of approaching LGBTQ characters in digital games, especially given the recent inclusion of such characters in some popular and well-studied game franchises, including Grand Theft Auto (Rockstar 1997-present), Jade Empire (BioWare 2005-08) …

International Computer And Information Literacy Study: Assessment Framework, Julian Fraillon, Wolfram Schulz, John Ainley

ICT - Digital Literacy

The purpose of the International Computer and Information Literacy Study 2013 (ICILS 2013) is to investigate, in a range of countries, the ways in which young people are developing computer and information literacy (CIL) to support their capacity to participate in the digital age. To achieve this aim, the study will assess student achievement through an authentic computer-based assessment of CIL administered to students in their eighth year of schooling. It will also collect and report on analyses of data about student use of computers and other digital devices as well as students’ attitudes toward the use of computers and …

Enacting Privacy Rules And Protecting Disclosure Recipients: Parents’ Communication With Children Following The Death Of A Family Member, Paige W. Toller, M. Chad Mcbride

Communication Faculty Publications

Given the probability that the death of a family member will occur before a child has reached adulthood, the purpose of this project was to understand what motivates parents to either talk or not talk about a loved one's death with their children. Using Communication Privacy Management to inductively analyze interviews, we found parents were motivated to talk to their children about death because they wanted their children to be informed. This is reflected in the first primary theme, Recalibrating Family of Origin Privacy Orientation Rules: Motivations for Revealing. Two secondary themes further explained parents' motivations to reveal: death as …

A Framework For Understanding The Public's Perspectives Of Mining Applied To The Kentucky Coal Industry, Joshua M. Hoffman

Theses and Dissertations--Mining Engineering

People’s perceptions of mining are heavily based on the media they consume and the messages therein. News outlets ordinarily report on mining only when there is an accident or environmental concern. When messages that the public is exposed to are negative, it is no wonder that there are negative perceptions about mining.

Current public relations campaigns on the behalf of specific companies or select sectors do exist; however, this is often a reactionary move in response to recent shifts in the socio-political environment. The details of these campaigns are often tied up in proprietary information or withheld by public relations …

Cultural Differences And Switching Of In-Group Sharing Behavior Between An American (Facebook) And A Chinese (Renren) Social Networking Site, Lin Qiu, Han Lin, Angela K. Y. Leung

Research Collection School of Social Sciences

Prior research has documented cultural dimensions that broadly characterize between-culture variations in Western and East Asian societies and that bicultural individuals can flexibly change their behaviors in response to different cultural contexts. In this article, we studied cultural differences and behavioral switching in the context of the fast emerging, naturally occurring online social networking, using both self-report measures and content analyses of online activities on two highly popular platforms, Facebook and Renren (the “Facebook of China”). Results showed that while Renren and Facebook are two technically similar platforms, the Renren culture is perceived as more collectivistic than the Facebook culture. …

Directing The Winds Of Change: The Basic Course And General Education, Joseph M. Valenzano Iii

Basic Communication Course Annual

Communication departments remain heavily reliant on the inclusion of an introductory communication course in their institution’s general education program. For this reason it is essential for Basic Course Directors (BCDs) to educate themselves on general education. In doing so they will find a new iteration of change to general education where the required course and distribution model are disappearing in favor of an interdisciplinary outcomes-driven approach. Such a shift can have dramatic repercussions on the basic course and communication programs if the course is not further connected with other areas of general education. In this essay, I argue for Basic …

Assessment Of E-Textbook Usage In A Large Public Speaking Program, Marlina M. Davidson, Karen Kangas Dwyer

Basic Communication Course Annual

This study examined student usage of an e-textbook in a large multi-section basic pubic speaking course that fulfills the oral communication general education requirement at a large state university in the Midwest. The results collected from students surveys (n=598) indicated that they are not yet using e-textbooks across other university classes, they prefer printed textbooks to e-textbooks, they perceive advantages of e-textbooks to be cost, weight, ability to quickly find topics and conveniences, while they perceive advantages of printed textbooks to be the ability to highlight and take notes, ease of reading, and keeping the printed text-book for future reference. …

Basic Communication Course Annual Vol. 25

Basic Communication Course Annual

Full issue (377 pages, 14.2 MB)

Virtual Travel And The Pleasure Peripheries -- Case Study Of Second Life, Judith A. Elund, Panizza R. Allmark

Research outputs 2013

No abstract available

Zero To Eight: Young Children And Their Internet Use, Donell Holloway, Lelia Green, Sonia Livingstone

Research outputs 2013

EU Kids Online has spent seven years investigating 9-16 year olds’ engagement with the internet, focusing on the benefits and risks of children’s internet use. While this meant examining the experiences of much younger children than had been researched before EU Kids Online began its work in 2006, there is now a critical need for information about the internet-related behaviours of 0-8 year olds. EU Kids Online’s research shows that children are now going online at a younger and younger age, and that young children’s “lack of technical, critical and social skills may pose [a greater] risk” (Livingstone et al, …

The Psychology Of The 3d Experience, Sophie Janicke, Andrew Ellis

Communication Faculty Articles and Research

With 3D televisions expected to reach 50% home saturation as early as 2016, understanding the psychological mechanisms underlying the user response to 3D technology is critical for content providers, educators and academics. Unfortunately, research examining the effects of 3D technology has not kept pace with the technology’s rapid adoption, resulting in large-scale use of a technology about which very little is actually known. Recognizing this need for new research, we conducted a series of studies measuring and comparing many of the variables and processes underlying both 2D and 3D media experiences. In our first study, we found narratives within primetime …

Idealism And Pragmatism: "Transcendent" Validity Claims In Habermas's Democratic Theory, Richard Van Barriger

Anthós

In her recent article "Realism and Idealism: Was Habermas's Communicative Turn a Move in the Wrong Direction?" Maeve Cooke examines the evolution of Jürgen Habermas’s thought over the past five decades. According to Cooke, Habermas’s so-called ‘communicative turn’ was a necessary step in his philosophy’s systematic attempt to derive a universal norm from the immanent context of human practices and institutions. In her opinion, however, Habermas’s theory is unable to achieve such "transcendence from within" due to the inherent problem of justification in his theory’s treatment of normative validity claims. Cooke believes that despite Habermas’s exhaustive efforts to provide a …

An Analysis Of Femininity : How Popular Female Characters In The Media Portray Contemporary Womanhood, Stephanie Ortego Roussell

LSU Master's Theses

The impact of the media on adolescent girls has received greater theoretical, legal and societal focus over the last few decades. Several studies link the development of women’s gendered identities, healthy sexual activity and self-efficacy to how the media portray women. Restrictive or unrealistic themes of womanhood or femininity in the media can impact a young girl’s social construction of identity and provide limited examples of what it means to be a woman in today’s society. This study qualitatively examines femininity in contemporary media by analyzing—via textual analysis and focus groups—how popular female characters embody, portray and promote different conceptualizations …

African Americans And Hospice: A Culture-Centered Exploration Of Disparities In End-Of-Life Care, Patrick Dillon

USF Tampa Graduate Theses and Dissertations

As the United States' population ages and grows more diverse, scholars and practitioners have grown increasingly concerned about persistent disparities in the cost and quality of end-of-life health care, particularly with regard to African Americans. Although a variety of factors may influence these disparities, most scholars agree that the underutilization of hospice care by this population is an important contributor. Drawing from the culture-centered approach to health communication and narrative theory, the present study explores African American patients and caregivers' experiences with hospice care and takes an initial step toward addressing disparities in end-of-life care. I begin this study, first, …