Digital Commons Network^™

Decoding Symbolic Influence On Youtube Engagement, Emotion Resonance And Trust In Information Campaigns, Diwash Poudel

Theses and Dissertations

This study examined how symbolic images in YouTube videos influences viewers’ emotions, trust, and engagement with political content online. Approximately 2,000 videos were collected and analyzed, with a focus on both thumbnails and standout frames. The findings revealed that cultural symbols were particularly effective at capturing attention and evoking strong emotional reactions—especially anger and disgust. Notably, these same symbols also enhanced viewer trust, making audiences less susceptible to misinformation. Statistical tests confirmed that these effects were consistent and significant. To ensure the validity of these results, additional analyses were conducted to assess potential biases in YouTube’s recommendation algorithm, as well …

Encrypted Eroticism: Encoding And Decoding Strategies Against Censorship In Chinese Slash Fandom, Xiyin Li

Theses - ALL

This study examines how Chinese slash fans circumvent censorship through coding and decoding strategies (Hall, 1980). Based on online ethnography and participant observation of a 20-year slash fandom of a popular online novel, DMBJ, I find that fans employ linguistic wordplay across morphological, phonetic, and semantic dimensions with their linguistic literacy in Chinese. Fans actively extract scenes or descriptions from the original novel that align with erotic contexts and collage them into new slash fiction. This form of creation is not entirely original but involves poaching and recombining canonical texts to assign new sexual meanings. At the same time, fans …

How Toxic Communications In Chinese Online Fan Groups Affect Fan Engagement, Tian Xia

Theses - ALL

Abstract The study used a Self-Determination Theory (SDT) theoretical framework to explore how toxicity impacts fan engagement in online fan groups in China. An online survey method in China with a sample size of 205 participants was used to measure the hypotheses 1)Toxicity causes fans to feel less autonomy in online groups, 2) Toxicity causes fans to feel less skilled (competence) in online groups, 3) Toxicity causes fans to feel less relatedness in online groups and research questions and the research questions 1) How will autonomy, competence, and relatedness relate to specific fandom behaviors? 2) What is the difference between …

Resisting (Un)Accountability: Rhetorical Strategies Of Forgetting Denmark’S Iud Campaign In Greenland, Cæcilie Paarup Madsen

Theses - ALL

This thesis explores how colonial amnesia manifests rhetorically in media representations and public discourse about Denmark’s IUD campaign in Greenland. Beginning in the mid-1960s, this state-led initiative systematically targeted Greenlandic Inuit girls and women, fitting them with IUDs as part of a nationwide birth control campaign, some without their consent or knowledge. During the campaign’s most intensive years from the mid-1960s to mid-1970s, approximately 4,500 girls and women – half of the fertile female population – were subjected to this reproductive violence. The spiral campaign was largely forgotten by the Danish public until an investigative podcast, Spiralkampagnen, brought it to …

Red Cows, Yellow Dogs: Political Identity, Political Polarization, And Media Skepticism In A Single-Party Socialist Republic, Huu Dat Tran

LSU Doctoral Dissertations

This dissertation examines the interplay among political identity, trust in government and media, and patterns of media consumption in Vietnam, a single‐party socialist republic in Southeast Asia. Moving beyond the liberal democratic focus of existing scholarship, the dissertation challenges the assumption of political homogeneity in authoritarian settings and empirically explores the extent and character of polarization.

The dissertation takes a quantitative approach and employs multiple statistical techniques, including latent profile analysis (LPA) and structural equation modeling (SEM). It uncovers multiple latent political profiles within Vietnamese society, defined by varying degrees of trust in the government and ideological orientation. Further analysis …

It’S All About The Ruff: Utilizing Therapy Dogs To Address Trauma In Domestic Violence Settings, John R. Chapin, Grace A. Coleman, Michael Brayack

People and Animals: The International Journal of Research and Practice

Within the context of victims and violence, this study serves multiple purposes: (1) to explore the impact of pet ownership on children and adolescents within the context of bullying and school violence; (2) to document the impact of therapy animals on domestic violence victims; (3) to document the impact of working canines in courts on domestic violence victims. Findings from three surveys (1,648 children and adolescents in school; 12 child counseling clients; 41 adult domestic violence counseling clients; and 69 domestic violence victims in court) contribute to a growing literature documenting the psychological benefits of interacting with pets and animals …

The Impact Of Digital Storytelling In Nonprofit Marketing: Increasing Donor Engagement, Haley Cote

Honors Theses

Digital storytelling has emerged as a powerful tool in nonprofit marketing, reshaping how organizations engage donors, communicate their mission, and drive action. This thesis explores the impact of digital storytelling in nonprofit marketing, analyzing how nonprofit organizations leverage various digital platforms – websites, email marketing, social media—and frame their messages to enhance donor engagement. Using framing theory as a foundation, the research examines how the way nonprofit messages are structured influences donor perception and behavior. Through a literature review, case study analysis of Charity: Water, and survey data, thstudy evaluates key storytelling techniques such as positioning the donor as the …

On The Deconstruction Of Nothingness In Digital Communication, Matthew S. Lindia

Electronic Theses and Dissertations

This project argues that digital technologies call for a new problematic of communication, centered around the conditions of (im)possibility for creating perfect digital profiles of users as generated from user data. Beginning with Edmund Husserl’s analysis of essentially occasional expressions, this dissertation posits that user data occurs on three levels: (1) the level of expression, where a user wants-to-say something through their inputs, (2) the level of facticity, where biometric data are involuntarily produced by the user, and (3) the level of nothingness, where the user’s inaction, such as not-answering, is taken as data. Moving beyond what Husserl’s framework can …

2025 Persimmon Creek - Full Journal, Beth Keefauver, Wayne C. Robbins

Persimmon Creek

Persimmon Creek runs through the Susan B. Jacobs Arboretum, an oasis of nature in the center of our dynamic and thriving campus community at the University of South Carolina Upstate. My colleague Wayne Robbins and I were recently tasked with bringing back the student-edited literary journal formerly known as Writer’s Inc. Dr. Marilyn Knight stood at the helm of Writer’s Inc. for nearly twenty years, and when she retired, the journal left with her. We thought it would be an opportune time to pay homage to the legacy of Writer’s Inc. by renaming and reimagining our home department’s literary journal. …

When The Siren Sounds, Madelynn H. Morgan

Persimmon Creek

Growing up being the daughter of a fire fighter was not easy. I had a very absent father growing up, and this was due to his work in the fire service. Through this reflective essay, I discuss what growing up as a first-response family was like, and how it has shaped me into the adult I am becoming.

Dodo, Lyxia C. Vue

Persimmon Creek

A short poem about the extinct animal known as the Dodo Bird.

The Kinship Of Creatives, Saba Saif Ur Rehman

MFA in Illustration & Visual Culture

This research essay contends that artists and creative individuals must recognize their agency in shaping societal narratives, particularly during times of technological and political upheaval. The essay draws on the insights and contributions of visionaries like Walter Benjamin, Ursula K. Le Guin, and Tomm Moore to emphasize the power of imagination and creativity in addressing real-world issues. It argues that previous technological advances have often reinforced hierarchical and oppressive systems, benefitting a select few while neglecting the masses. As we enter the fourth Industrial Revolution, this essay calls the artists to reclaim their tools from being co-opted for exclusionary and …

Gender Inequality And Export Diversification In Afghanistan: A Critical Literature Review, Kolea Suehiro

Pepperdine Journal of Communication Research

No abstract provided.

The 'Other' In European Colonial Rhetoric: Race, Modernity, And The Legacy Of Imperialism", Mateo E. Roldan

Pepperdine Journal of Communication Research

No abstract provided.

Pepperdine Journal Of Communication Research Volume 15, Issues 1-3, Elizabeth Kresse

Pepperdine Journal of Communication Research

No abstract provided.

The Business Of Domesticity: Homemaker Influencer Content And The Depoliticization Of Women's Gender Roles, Kathryn Andronowitz

Undergraduate Fellows' Research

Social media platforms have seen a rise in content created by female influencers who display their domestic and family lives, from “homefluencers” and “mommy bloggers” to media sensationalized “tradwives.” Among these content creators, “homemaker” influencers curate and present their lifestyles in ways that reflect and question broader discourses on gender roles, women’s labor, and traditionalism. This study analyzes the content of ten self-identified “homemaker” influencers on Instagram to understand how they construct and maintain a self-brand amidst adjacent online communities like crunchy and far-right networks, and in a wider neoliberal, postfeminist cultural context. This paper explores how Instagram’s platform features …

Advertising To Children: A Content Analysis Of Ryan's World, Cora Denny

Departmental Honors & Graduate Capstone Projects

Ryan’s World is a children's toy review YouTube channel with over 36 million followers and features kid YouTuber Ryan Kaji. A qualitative content analysis of the YouTube channel Ryan’s World was conducted to observe the rhetorical strategies the videos employ to sell Ryan’s World products, as well as how those strategies compare to traditional advertising. An analysis of twelve videos resulted in dominant themes of increasing brand familiarity and product performance of Ryan’s World products. These were accomplished through the use of traditional advertising rhetorical strategies such as product placement, special effects, appeals, and more. The study shows that the …

How To Sell A Gendered Fantasy, Matthew Salzano, Jess X. Alexander, Belinda B. Castiblanco, Brianna Chavez, Maura Conley, Chris Connor, Antoine Jones, Ryan Kani, Christopher Munde, Kyleigh Retzlaff, Steffi Santos, Gabriella Simpson, Amberlin Smith, Jenna Zaza

School of Communication and Journalism Faculty Publications

The media analysis essays in this collection are the result of an online graduate course at Stony Brook University’s Program in Writing and Rhetoric entitled “Intersectionality and Media.” Drawing upon methods and scholarship based primarily in rhetorical studies, the course aimed to prepare graduate students in a variety of disciplines to write, research, and communicate about issues related to media, identity, and the intersectionality of oppression—especially race, class, gender, and sexuality. How to Sell a Gendered Fantasy analyzes various media artifacts (spanning digital, film and tv, music, and games) and the fantasies about gender that they contain. Gendered fantasies work …

Commodification And Objectification Of The Black Male Athlete In The Nfl, Jalen A. Terrell

All Theses

The black male body has often been viewed as a commodity in Western culture since the commodification of the black male body in the historical slave auction. Albeit slave owning ended in 1863 with the Emancipation Proclamation, it was not until 1946 that the National Football League (NFL) became integrated, and the commodification of black bodies became prevalent once again. As such, this study looks to understand how the X population from the data set for this study demonstrates the commodification of the black male body, the general discourse around the black and white male athletes, and explores the language …

Reap What You Sow: Using Historic Enrollment Data To Strategically Recruit Students, Hayden Cherry

Honors Theses

As the higher education landscape continues to become more competitive, adapting our marketing strategies to affordably recruit students will be imperative to maintaining both relevance and financial stability. Research has predicted an increase in tension as institutions weather the enrollment cliff, a period characterized by a steep decline in the number of college-age students in the United States. While this research is useful in informing our outlook in the coming years, there is little research surrounding the most efficacious methods for recruiting college students. Using data from Mississippi State University's Office of Institutional Research and Effectiveness on student status and …

Heartbeat Of The Heartland: Sonic Engagement With Hip-Hop In The American Midwest, Lauren R. Millhorn

Department of English: Dissertations, Theses, and Student Research

This project analyzes Hip-Hop artists from the American Midwest through the context of the Midwest’s construction as a nostalgic, peaceful area where conflict seems nonexistent. This study applies Adam Ochonicky’s concept of nostalgic spatiality, or “instances in which nostalgia is projected onto a physical environment, thereby altering the perception, understanding, and/or experience of that space and its accompanying cultural sphere” (Ochonicky 29) to close readings on Midwest Hip-Hop texts. In the case of the Midwest, projected nostalgia is rooted in whiteness and propels the narrative that the Midwest is predominantly occupied by white people who maintain its peace and serenity …

“Floptok Is Not A Trend. It’S A Lifestyle”: Camp, Performativity, And Community Dynamics In An Adolescent Tiktok Subculture, Drake Hansen

All Graduate Reports and Creative Projects, Fall 2023 to Present

Floptok is an online meme-sharing community or subculture that began to take shape in 2021, united by a particular sensibility and set of memetic materials. To outsiders, Floptok is seen as a loud, brash, and often abrasive community whose memes, characterized by low-quality audio and video, often feature “icons”—a range of invented characters and real people—and audio of pop songs heavily edited to feature hypersexual lyrics from the rapper CupcakKe, as well as portions of the 2019 Chinese pop song “Yěhuāxiāng.” This thesis built on scholarship in digital and young people’s folklore in an ethnographic case study of Floptok’s humor …

The Guardian The Month Of May 2025, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the Month of May 2025. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.

Who Lives, Who Dies, Who Tells Your Story: A Comparative Analysis Of The Representations Of American Serial Killers In News And True Crime Media, Jenelle Walters

Honors Theses

Serial killers are a subject that have fascinated individuals for centuries in both news and entertainment media. Although research has been done on the representations of serial killers in news media, little research has attempted to connect the representations seen in the news media to those seen in true crime entertainment media. Through the use of four case studies, a comparative analysis was done to compare the framing seen in the original news articles, both local and national, to the framing seen in the later true crime films, documentaries, and series. Although the framing originally seen in the news media …

Cultural Of Authenticity And Commodification: Analyzing The Aesthetic Waves And Collective Culture In The 2010s And 2020s, Stefanny Leung Yu

Student Theses

The “authentic self” is curated, aestheticized, and most notably, commodified. Digital algorithms, likes, views, and engagement are more than just digital metrics, they are the management of performance. For millions of other users — including the author herself — social media is the locus of personal expression. Most notably, sites like Tumblr, where users in the 2010s posted hazy images or overly filtered graphics along with melancholic song lyrics that match the vibe of the moment, expression was earnest and idealized. Today, social media in the 2020s, new creators like Hannah Neelaman, better known as Ballerina Farm, dress in pastoral …

The Cowl - V. 88 N. 20 - May 1, 2025

The Cowl

The Cowl - student newspaper of Providence College. Vol. 88 No. 20 - May 1, 2025. 24 pages.

Exploring The Role Of Influencer Marketing In The Animal Health Industry: A Content Analysis Of Strategies And Impact, Haylee Henry

Graduate Theses and Dissertations

A review of literature revealed a lack of peer-reviewed research on influencer marketing within the animal health and nutrition industry, specifically within the livestock sector. This study aimed to address this gap by analyzing how animal health and nutrition companies of different sizes utilized influencer marketing and how consumers interacted with content tailored to influencer marketing. A content analysis was conducted. This study collected and analyzed social media influencer posts from eight North American animal health and nutrition companies, three small, three medium, and two large, between January 2023 and December 2024. Influencer content included posts by individuals, partner organizations, …

Nature Of Smartphone Use: The Underlying Mechanisms Between Nature Exposure And Urge To Use Social Media, Jia Yi Aw

Dissertations and Theses Collection (Open Access)

The urge to use social media is prevalent and costly in modern society. However, little has been researched on how nature exposure can manage urge to use social media to combat its negative consequences. It was hypothesized that nature exposure through Instagram posts in Study 1 and nature park in Study 2 reduces urge to use social media. The underlying mechanisms were tested in a theory-driven serial mediation model, in which positive emotions, attention restoration and self-regulation served as serial mediators. Study 1 employed Instagram experimental manipulation in a laboratory setting by randomly assigning 206 undergraduates to view Instagram accounts …

Brand Media And Health Perceptions: A Thematic Analysis Of Generational Differences, Julie Irene Diaz

Electronic Theses and Dissertations

This thesis explores the influence of brand identity and media on shaping evolving perceptions of health across generations. The three generations considered are Generation X, Millennials, and Generation Z. The initial hypothesis predicted the popular media and brands that each generation interacts with are most likely to influence their perception. Additionally, the health brands most popular with each generation would influence their overall health perception, based on the identity and values of the brand. A qualitative study was conducted using focus groups to gather data about health perceptions, brand identity, media influence, and holistic health. The findings suggest that individuals …

Immersive Influence: Examining The Impact Of Virtual Reality On Brand Perception Among The Innovation Generation, Holden Gaylor

Electronic Theses and Dissertations

Now more than ever, brands must create innovative and engaging experiences to enhance perception and build consumer trust. Virtual reality (VR) offers an opportunity for brands to achieve these goals by providing immersive, interactive experiences that, when done right, can strengthen key brand metrics. Despite the growing use of VR in experiential marketing, research on VR’s effectiveness in shaping brand perception and influencing authenticity remains limited. Grounded in media richness theory, this study examined how VR impacts brand perception and whether media richness influences authenticity.

Using a mixed-methods approach, 20 participants engaged with the “Wendyverse,” a branded VR environment. Pre-, …