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Articles 3391 - 3420 of 149432
Full-Text Articles in Entire DC Network
The Impact Of Francisco Franco’S Dictatorship On The Art Market For Spanish Artists: How Did Francisco Franco’S Dictatorship And State Policy Shape The Domestic And Foreign Art Market For Spanish Artists?, Georges Ruiz-Picasso
MA in Art Business Dissertations
This dissertation aims to look at the impact of Francisco Franco’s dictatorship (1939-1975) on the art market for Spanish artists. By segmenting the research in two parts, one on the internal market and the other on the external market, the dissertation wants to determine how and the extent to which Francisco Franco’s dictatorship and state policies shape the domestic and foreign art market for Spanish artists? The study argues that, within the domestic market, the gradual political shift of the regime has permitted a slow progress towards internationalization. Whilst the domestic market experienced a limited productivity, some international Spanish artists …
Identifying And Prioritizing Essential Healthcare Services For A Private Start-Up Healthcare Hub In Laxmipasha, Bangladesh, Ferdous Ara Mostofa
Identifying And Prioritizing Essential Healthcare Services For A Private Start-Up Healthcare Hub In Laxmipasha, Bangladesh, Ferdous Ara Mostofa
Dissertations
This quantitative study identifies and prioritizes essential healthcare services for developing a private start-up healthcare hub in Laxmipasha, Bangladesh, a rural community with significant gaps in healthcare access. Using secondary data from national and international sources, the research analyzed disease burden, population characteristics, and service availability to determine the most urgent health priorities. A structured, evidence-based framework was used to evaluate services based on mortality and morbidity, service gaps, and potential health impact. The findings indicate that Maternal and Child Health (MCH), Non-Communicable Disease (NCD) management, and infectious disease control represent the most critical priorities for initial implementation. The study …
Borrowed But Mine: Time-Based Asymmetries In Psychological Ownership, Elizabeth Ann Brauer
Borrowed But Mine: Time-Based Asymmetries In Psychological Ownership, Elizabeth Ann Brauer
Graduate Theses, Dissertations, and Problem Reports (ETD)
People often borrow everyday items, such as a friend’s jacket or pair of sunglasses, and after a period of use, may begin to feel as if the item is their own. Psychological ownership captures this felt sense of “mine,” even in the absence of legal ownership, and reflects the extent to which a target becomes incorporated into the self (Pierce et al., 2003). Despite decades of work on psychological ownership, little is known about how psychological ownership develops and changes within interpersonal lending and borrowing contexts. This dissertation examines how possession duration influences psychological ownership in interpersonal borrowing relationships and …
The Differential Impacts Of Internal And External Corporate Social Responsibility Activities On Consumer Trust After Covid-19, Kennadi C. Mccoy
The Differential Impacts Of Internal And External Corporate Social Responsibility Activities On Consumer Trust After Covid-19, Kennadi C. Mccoy
Graduate Theses, Dissertations, and Problem Reports (ETD)
This dissertation explores the strategic role of Corporate Social Responsibility (CSR) in helping small businesses recover from crises, with a specific focus on the COVID-19 pandemic. Different from many traditional studies that highlight the ethical or reputational aspects of CSR, this research will examine its practical effects: how CSR initiatives during crises influence business success by enhancing consumer trust, particularly by examining the differential impact of Internal CSR versus External CSR. The study suggests that, compared with internally focused CSR, external CSR activities will have a greater impact on consumer trust. In addition, the dissertation suggests that this effect is …
Sports And Corporate Innovation, Bing Qin
Sports And Corporate Innovation, Bing Qin
Dissertations and Theses Collection (Open Access)
Driven by the digital economy and intensifying global competition, corporate innovation has become a core driver of sustainable growth. Topmanagement members are key strategic decision-makers, and their individual characteristics critically influence the formulation and implementation of innovation strategies. While existing studies have examined the impact of topmanagement’s cognitive and psychological traits on innovation performance, significant gaps remain in understanding how their routine behavioral preferences—particularly running, a globally prevalent exercise—affect innovation performance through psychological mechanisms. The systematic relationship between running preferences, top management’s psychological traits, and organizational innovation outcomes remains underexplored.
Against this backdrop, the study investigates the mechanismthroughwhich top management’s …
Allyship And Social Support Networks: Examining Feelings Of Safety And Confidence Among Lgbtq+ Sports Officials, Jacob K. Tingle, B. L. Jacobs, A. C. Baeth, M. Katz, C. C. Zvosec
Allyship And Social Support Networks: Examining Feelings Of Safety And Confidence Among Lgbtq+ Sports Officials, Jacob K. Tingle, B. L. Jacobs, A. C. Baeth, M. Katz, C. C. Zvosec
School of Business Faculty Research
For LGBTQ+ employees, research has indicated they feel othered, isolated, and unwelcome within their work communities. In other settings, social networks have been shown to provide stability and a sense of belonging that increases factors associated with mental health, such as self-care, stress moderation, and increased coping behaviors. Because of this, we examined the social networks of self-identified LGBTQ+ sports officials utilizing egocentric network analysis to better understand the influence of LGBTQ+ officials’ social networks on their feelings of safety and confidence and decisions to continue officiating. Participants responded to questions about people (alters) they considered to be allies in …
Exploring Shared Experiences As Citizen Sport Diplomats: A Collaborative Self-Ethnography, Randall J. Griffiths, Jacob K. Tingle, Angela Breidenstein
Exploring Shared Experiences As Citizen Sport Diplomats: A Collaborative Self-Ethnography, Randall J. Griffiths, Jacob K. Tingle, Angela Breidenstein
School of Business Faculty Research
Research purpose: This study was a critical analysis of the lived experiences of three American university professors who served as volunteer citizen diplomats in a bi-lateral U.S. State Department sport exchange program with North Macedonian volleyball coaches.
Research methods: With the aim of capturing the experience of serving as citizen sport diplomats and making sense of it to inform future practice, this research utilized a collaborative self-ethnography approach. This reflexive approach brings together: (a) analytic autoethnography as individuals themselves are engaged in the ethnography and study, and (b) collective ethnography as a team collects and makes sense of shared data …
Stock Market Reactions To Interest Rate Changes: Evidence From Emerging Markets, Binali Selman Eren
Stock Market Reactions To Interest Rate Changes: Evidence From Emerging Markets, Binali Selman Eren
The Indonesian Capital Market Review
This study investigates the impact of interest rate decisions made by national central banks, including the Federal Reserve (Fed), and the European Central Bank (ECB), on the stock markets of emerging economies. It analyzed stock market reactions to interest rate hikes and cuts through the use of an event study approach. The findings provided evidence of heterogeneous effects of interest rate decisions by national central banks, the Fed, and the ECB on stock markets in emerging economies. Specifically, the results indicated that, in most emerging economies, stock markets reacted negatively to interest rate hikes and positively to cuts by national …
Identifying Risk-Free Asset Proxies In Companies Listed On The Indonesia Stock Exchange From 2017 To 2023 Using The Zero-Beta Capital Asset Pricing Model, Fajri Alan Ghazali Mr., Lenny Suardi Mrs.
Identifying Risk-Free Asset Proxies In Companies Listed On The Indonesia Stock Exchange From 2017 To 2023 Using The Zero-Beta Capital Asset Pricing Model, Fajri Alan Ghazali Mr., Lenny Suardi Mrs.
The Indonesian Capital Market Review
This study evaluates Bank Indonesia Certificates (SBI), IndONIA, and gold as zero-beta proxies for Indonesian equities. Using daily returns for 213 firms listed on the Indonesia Stock Exchange (2017–2023) and the Jakarta Composite Index as the market return, we estimate firm-level zero-beta CAPMs and compute Wald statistics test to identify the appropriate risk- free asset proxy for each individual company; and firm-level outcomes are then aggregated under a Bernoulli/Binomial criterion with a 95% threshold. Empirical results show that gold satisfies the zero-beta condition for 207 of 213 firms (97.18%), whereas SBI and IndONIA satisfy it for five (2.35%) and six …
Escaping The Crash? The Protective Power Of Liquidity In The Pakistan Stock Market, Sana Saleem, Muhammad Usman, Amna Rafique
Escaping The Crash? The Protective Power Of Liquidity In The Pakistan Stock Market, Sana Saleem, Muhammad Usman, Amna Rafique
The Indonesian Capital Market Review
This study investigates the effect of stock liquidity on the risk of stock price crashes, taking sample of non-financial firms listed on the Pakistan Stock Exchange, from 2009 to 2024. A two-step system GMM estimation is applied to test the hypotheses. The results reveal that greater stock liquidity significantly reduces crash risk, whereas illiquidity amplifies it. Two underlying channels explain this relationship; first, liquidity strengthens block holders’ capacity to intervene, discouraging managerial tendencies to withhold adverse information, second, liquidity enhances price informativeness, limiting managerial discretion to manipulate prices through delayed disclosure of bad news. The findings imply that liquid stocks …
The Development Of A Convenient And Consistent Methodology For Flight Proficiency To Certify Multi-Rotor Uas Pilots For State Departments Of Transportation, Colin H. Dees, Joseph M. Burgett
The Development Of A Convenient And Consistent Methodology For Flight Proficiency To Certify Multi-Rotor Uas Pilots For State Departments Of Transportation, Colin H. Dees, Joseph M. Burgett
The Professional Constructor
To fly an unmanned aircraft system (UAS), commonly referred to as a “drone,” the Federal Aviation Administration (FAA) requires pilots to pass a knowledge test. There is no requirement at the state or federal level for drone operators to demonstrate the ability to operate a UAS. The National Institute of Science and Technology (NIST) has created an exam for public and private entities to assess basic UAS flight proficiency. It is the only nationally recognized flight proficiency protocol. NIST does not provide a scoring recommendation and leaves it to the user to determine the minimum criteria to pass. There is …
Linear And Asymmetric Interactions Of Bank And Stock Market Development In The Face Of Global Economic Uncertainty: A Focus On The Nigerian Economy, Augustine C. Arize, Ebere Ume Kalu, John Malindretos, Srinvias Nippani
Linear And Asymmetric Interactions Of Bank And Stock Market Development In The Face Of Global Economic Uncertainty: A Focus On The Nigerian Economy, Augustine C. Arize, Ebere Ume Kalu, John Malindretos, Srinvias Nippani
Faculty Publications
This study explores the functional interaction between bank development and stock market development in the face of uncertainty variables. The geography of the study is one of the largest economies in Africa—Nigeria—regarding the following variables: credit to the private sector (CPS), broad money (M2) stock market capitalization (MCAP), and industrial production (IP), which are all scaled by the gross domestic product (GDP) and used in natural log form. Additionally, we included the natural logarithm of a measure of monetary policy uncertainty, which represents the uncertainty variable. In terms of methodology, the study uses monthly time series data from 1990:M1-2022M4 (384 …
Affordable Infill Housing For Zillennials: Enhancing Urban Mobility Through Walkable And Bikeable Access In Jakarta Metropolitan Area, Mewan Indra, Arif Kusumawanto, Agus Hariyadi
Affordable Infill Housing For Zillennials: Enhancing Urban Mobility Through Walkable And Bikeable Access In Jakarta Metropolitan Area, Mewan Indra, Arif Kusumawanto, Agus Hariyadi
ASEAN Journal on Science and Technology for Development
Rapid urbanization in developing countries has intensified housing challenges for younger generations, particularly Zillennials (aged 24–34), who demand affordable, accessible, and sustainable living environments. This study investigates the optimal location for small-scale housing integrated with large-scale developments in the Jakarta Metropolitan Area (JMA), emphasizing mobility as the primary criterion. The research is guided by a conceptual framework that synthesizes compact city principles, the 15-minute city concept, and Zillennial lifestyle preferences, with walkability and bikeability serving as mediating variables. Mobility simulations were conducted using the Urban Modeling Interface (UMI), applying Walk Score parameters to evaluate walking and cycling accessibility. Six simulation …
Transportation Needs And Commuting Stress Among Hospitality Employees: A Perspective From The Las Vegas Strip Corridor, Mehmet Erdem, Shashi Nambisan, Jehun Moon, Billy Bai, Juliana Byzyka, William Werner, Bethany Khan
Transportation Needs And Commuting Stress Among Hospitality Employees: A Perspective From The Las Vegas Strip Corridor, Mehmet Erdem, Shashi Nambisan, Jehun Moon, Billy Bai, Juliana Byzyka, William Werner, Bethany Khan
ICHRIE Research Reports
This study examines the determinants of commute-related stress by integrating behavioral and situational perspectives within Las Vegas contexts. Grounded in the spillover theory, this study conceptualizes commuting stress as a cross-domain process in which strain generated during commuting extends into broader psychological outcomes. Employing an ordinary least squares (OLS) regression model, this study identifies the key components associated with commuting stress using survey data from 1,224 union workers in the Strip Corridor in Las Vegas. Findings reveal that experiential and situational factors play a dominant role in shaping stress perceptions. Specifically, traffic disruptions and behavioral adaptations (e.g., leaving earlier) emerge …
Leadership Studies In The Master Of Divinity (M.Div.) Curricula Of The Southern Baptist Convention (Sbc) Seminaries, Todd Stinnett
Leadership Studies In The Master Of Divinity (M.Div.) Curricula Of The Southern Baptist Convention (Sbc) Seminaries, Todd Stinnett
Dissertations
This dissertation chronicles the pursuit of an answer to the following question: In what ways have Southern Baptist Conventions (SBC) seminaries incorporated leadership studies into the curricula of their Master of Divinity (M.Div.) programs? This dissertation is a qualitative, multi-site case study that utilized a descriptive method of research. The research also utilized a qualitative interview that asked seminary administrators about their understanding of leadership studies and the place of those studies in the leadership courses that each seminary provided. One administrator from each of the six SBC seminaries was interviewed for this research. Content analysis was used to discover …
Gamification Of Online And Onsite Corporate Trainings In The Philippines, Jyro B. Triviño, Kylie Rayne S. Cai, Jan Angeli G. Cane, Clarissa Marie R. Fernandez, Faith D. Goli Cruz, Kleid L. Pedraja
Gamification Of Online And Onsite Corporate Trainings In The Philippines, Jyro B. Triviño, Kylie Rayne S. Cai, Jan Angeli G. Cane, Clarissa Marie R. Fernandez, Faith D. Goli Cruz, Kleid L. Pedraja
Business Insights Laboratory for Development (BUILD)
This study examined Filipino corporate trainers’ views on the effectiveness of gamification in onsite and online training. Using Clark and Braun’s thematic analysis, eight trainers shared their insights into its impact on engagement, motivation, and reinforcement. Results showed gamification can boost participation and structure learning, but its success depends on deliberate integration of game elements and digital tools. This varied slightly between modalities, especially when involving inductive and deductive assessments. Trainers emphasized the importance of incorporating interactive activities, providing feedback, enhancing competition, and offering rewards to strengthen engagement. The study also identified the complementary benefits of online and onsite training …
Women's Work And Wealth: Measuring The Impact Of Incremental Liberations, 1850-1870, Hannah Kelly
Women's Work And Wealth: Measuring The Impact Of Incremental Liberations, 1850-1870, Hannah Kelly
Williams Honors College, Honors Research Projects
Using a two-way fixed effects difference-in-difference model, this project analyzes data from the IPUMS Full Count census for 1850, 1860, and 1870 at a state level for 48 states. Four models assess the impact of property laws on women's real property holdings, labor force participation, household types, and real property values.
By quantifying the impact of various legal reforms on women's economic empowerment, this project fills a gap in the understanding of the intersection between law, society, and women's economic agency during a transformative period in pre-industrial American history. These impacts can implicate the effectiveness of legislative measures in advancing …
Heartbeats: Sustainable Practices In Business, Natalie Pham, Shareef Awadallah, Lily Lisco, Logan Blissenbach, Nikolaos Verginis
Heartbeats: Sustainable Practices In Business, Natalie Pham, Shareef Awadallah, Lily Lisco, Logan Blissenbach, Nikolaos Verginis
Williams Honors College, Honors Research Projects
HeartBeats Co. LLC is a premier audio and software technology brand that brings renewed character and performance to a stagnant space, revolutionizing the listening experience by engineering a digital music platform and headphones that possess distinct style and exceptional performance. While our team identifies and tracks trends in the market, we strive to establish market trends rather than to follow them. We are a company founded on innovation, redefining the music streaming market by combining the importance of wellness with the latest audio and software technologies and innovative functionalities. This document outlines a ten-year plan for efficient and impactful scaling, …
Bare Bones Creamery/Ice Cream, Hanna Pope, Mason Dexter, Stephen Parker, Evan Trumpower, Logan Miller
Bare Bones Creamery/Ice Cream, Hanna Pope, Mason Dexter, Stephen Parker, Evan Trumpower, Logan Miller
Williams Honors College, Honors Research Projects
Essentially, our project focuses on the fictional company, “Bare Bones Creamery.” Bare Bones Creamery is a company that sells all natural, affordable, no nonsense ice cream targeted towards people between the ages of 18 to 40. Our main goal is to document the process to grow and scale this company to 100 employees in about 10 years. Outside of this, we’ll also develop different departments of the company including finance, accounting, supply chain, IT/ data analytics, human resources, legal, sales, and marketing. Each department will grow with the company and will become more detailed as time progresses. Certain variables such …
Pawpulse Dog Collar, Sean Graham, Hailey Barger, Connor Mulichak, Addison Towne, Kieran Nolan
Pawpulse Dog Collar, Sean Graham, Hailey Barger, Connor Mulichak, Addison Towne, Kieran Nolan
Williams Honors College, Honors Research Projects
PawPulse is revolutionizing pet care through innovative technology that enhances pet health, safety, and well-being. Combining advanced hardware designs, AI-driven analytics, and IoT integrations, PawPulse offers a comprehensive ecosystem that empowers pet owners with actionable insights into their pets' health and activity. As a global leader in pet health technology, PawPulse integrates features like real-time health monitoring, predictive analytics, and location tracking into a seamless mobile app experience.
This project examines the growth and scaling strategies of PawPulse, focusing on critical areas such as Information Systems, Analytics, and Legal frameworks. It details the company's strategic evolution from a startup to …
The Impact Of Brexit On Uk Trade Flows: A Product-Level Analysis, Tyler J. Shean
The Impact Of Brexit On Uk Trade Flows: A Product-Level Analysis, Tyler J. Shean
Williams Honors College, Honors Research Projects
The United Kingdom formally left the European Union in 2020, a significant event known as Brexit. The separation caused political and economic consequences for the UK, particularly affecting trade flows in and out of the country. However, the extent of these impacts both in the short and long term-remains uncertain. This paper analyzes the impact of Brexit on exports and imports for the United Kingdom and the rest of the EU. The study also looks at industry-specific data, giving a detailed perspective on sectors that experienced the biggest consequences of the event. The World International Trade Solution (WITS) by the …
Honors Project In Business Admin Group 2, Matt R. Howell, Richard W. Black, Kale R. Kochman, Anthony J. Mast
Honors Project In Business Admin Group 2, Matt R. Howell, Richard W. Black, Kale R. Kochman, Anthony J. Mast
Williams Honors College, Honors Research Projects
Our team is performing a strategic analysis on Project Learn, Summit County's non-profit that provides resources to adult learners to complete their GED. Our goal is to provide recommendations for them to expand their market and improve the product that they currently offer. This includes exploring new partnerships, adding additional services, and various other initiatives that we hope will improve the organization's wellbeing.
How Does Economic Policy Uncertainty Affect Individual Contributions To Retirement Accounts?, David I. Becker
How Does Economic Policy Uncertainty Affect Individual Contributions To Retirement Accounts?, David I. Becker
Honors Undergraduate Theses
This study tests whether Economic Policy Uncertainty (EPU) is associated with U.S. retirement contributions and whether responses differ across account types. Using annual contribution data for defined contribution plans and Traditional and Roth IRAs with the Baker, Bloom, and Davis EPU index, I estimate multivariate regressions with standard macroeconomic controls and compare contemporaneous and lagged specifications. EPU is positively associated with 401(k) contributions, negatively associated with Traditional IRA contributions in the contemporaneous model, and not statistically significant for Roth IRAs. These results suggest uncertainty may shift how households save for retirement rather than uniformly reducing retirement saving.
Essays In Housing And Consumer Finance, Spencer Stone
Essays In Housing And Consumer Finance, Spencer Stone
Theses and Dissertations--Finance and Quantitative Methods
In my first chapter, I show how consumer left-digit bias affects borrowing costs in the US residential mortgage market. I find that the distribution of mortgage rates bunch at .99-ending rates just below left-digit changing thresholds, and that this bunching is greater in the distribution of rates selected by borrowers than those simply offered by lenders. Comparing observably similar borrowers within the same 1-bp interest rate band, selecting similar mortgage products, in the same census tract and origination month, I show that borrowers receiving .99-ending rates pay significantly more fees than borrowers receiving the nearest whole-number rate just above them, …
Evaluation And Advancement Of The Students’ Artificial Intelligence Literacy Through Toolkit-Based Teaching Instruction In Fashion Merchandising Education, Xun (Catherine) Sun, Jia Wu, Li Zhao
Evaluation And Advancement Of The Students’ Artificial Intelligence Literacy Through Toolkit-Based Teaching Instruction In Fashion Merchandising Education, Xun (Catherine) Sun, Jia Wu, Li Zhao
Faculty Publications - Family and Consumer Sciences
With the rapid adoption of AI in fashion merchandising, there is an increasing need for students to develop AI literacy to meet evolving industry demands. However, higher education faces challenges due to limited discipline-specific pedagogical practices, insufficient student training, and a lack of AI-integrated curricula. Grounded in Bloom's Taxonomy Revisited and IDEO's 3I design thinking framework, this study introduces the #AIforfashionedu toolkit–a how-to-guide toolkit comprising AI-integrated learning activities. These activities were qualitatively implemented in three fashion merchandising-related courses at U.S. institutions. A total of 195 student reflection papers were collected, analysed, and evaluated using a thematic analysis approach. The findings …
A Strategic Analysis Of Project Learn Of Summit County, Alex Kennedy, Tyler Hutchinson, Haley Guest, Zach D. Thomas, Lizzie Sisler
A Strategic Analysis Of Project Learn Of Summit County, Alex Kennedy, Tyler Hutchinson, Haley Guest, Zach D. Thomas, Lizzie Sisler
Williams Honors College, Honors Research Projects
Our group is working with Project Learn of Summit County, a GED and ESL assistance program located in the Akron Public Library. Our group will be performing a strategic analysis and providing them with a strategic plan, to be presented to them at the end of the term. We aim to increase awareness for the program, point out areas of growth, and increase functionality.
Project Learn Strategic Analysis Project, Isabel Ladaika, Kalpana Ghimire, Noah Johnson, Caleb Keiper
Project Learn Strategic Analysis Project, Isabel Ladaika, Kalpana Ghimire, Noah Johnson, Caleb Keiper
Williams Honors College, Honors Research Projects
This honors project involves working in a team to conduct a comprehensive strategic analysis of Project Learn of Summit County. We will evaluate the organization’s external environment (such as industry trends, competition, and community factors) and internal operations (including strengths, weaknesses, resources, and capabilities). Using strategic management frameworks, as a team we will develop actionable recommendations to strengthen the organizations marketing, financial sustainability, and community outreach efforts. Throughout the semester, we will engage directly with the client organization to gather data and insights that inform our analysis. Final deliverables include a formal written strategic analysis paper and a professional presentation …
Project Learn Strategic Analysis, Kendall Hegan, Hunter Kay, Abigail Miller, Rina Xayasy
Project Learn Strategic Analysis, Kendall Hegan, Hunter Kay, Abigail Miller, Rina Xayasy
Williams Honors College, Honors Research Projects
The strategic analysis of Project LEARN seeks to analyze the background, purpose, internal structures, and external factors of the organization. After further analysis the team will propose strategic recommendations backed by academic research and concepts learned throughout the strategic management course. Through consistent personal communication and documents provided by the Project LEARN staff the team will develop an in-depth analysis that seeks to add creative new initiatives as well as highlighting the current core competencies of the organization.
Dynamic Modelling Of Shocks To Credit Spread Risk In Banking Book: Evidence From European Sovereign Markets, Yaman O. Erzurumlu, Alper Kirik, Tunc Oygur
Dynamic Modelling Of Shocks To Credit Spread Risk In Banking Book: Evidence From European Sovereign Markets, Yaman O. Erzurumlu, Alper Kirik, Tunc Oygur
Faculty Publications – Finance, Insurance, and Law
This research examines the relationship between credit spread risk in the banking book (CSRBB) and bond market behavior across various maturities in twelve European nations. We address the challenges banks encounter in modeling CSRBB in isolation, as directed by the European Banking Authority’s (EBA) revised guidelines, which mandate the distinct management of CSRBB and interest rate risk in the banking book (IRRBB). Utilizing IRF and VAR models, the analysis demonstrates that credit spread shocks have divergent effects on sovereign bond I-Spreads and 5-year Credit Default Swap spreads across different tenors and countries. The results also indicate that shock absorption and …
Mental And Physical Humanlikeness In Artificial Intelligence Influencers: Effects On Humanness, Eeriness, And Consumer Responses, Terry Kim Ph.D., Hyunjoo Im
Mental And Physical Humanlikeness In Artificial Intelligence Influencers: Effects On Humanness, Eeriness, And Consumer Responses, Terry Kim Ph.D., Hyunjoo Im
Faculty Publications
Artificial intelligence (AI) influencers, nonhuman characters powered by AI, have garnered a significant following on social media in recent years. Through two between-subjects online experiments (n = 957), this study investigates the impact of AI influencers' appearance realism and self-disclosure on consumer perceptions (humanness and eeriness) and their downstream responses (intention to self-disclose, intention to follow the advice, and brand attitude). Drawing from anthropomorphism and theory of mind, this study emphasizes the distinction of two dimensions of AI influencers' humanlikeness (physical and mental) which differently affect the humanness and eeriness of the AI influencer. Results indicate that the AI …