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Generational Perception Differences Among Faculty Regarding Smartphones And Tablets In The College Classroom, Ronda G. Henderson Apr 2026

Generational Perception Differences Among Faculty Regarding Smartphones And Tablets In The College Classroom, Ronda G. Henderson

Atlantic Marketing Association Proceedings

No abstract provided.


Whose Job Is It To Foster Inclusivity In Higher Ed? Everyone!, Michelle Carpenter, Kaitlyn Ukleja Apr 2026

Whose Job Is It To Foster Inclusivity In Higher Ed? Everyone!, Michelle Carpenter, Kaitlyn Ukleja

Atlantic Marketing Association Proceedings

No abstract provided.


Practitioner Opinions About The Pros And Cons Of A Marketing Faculty Internship Influenced By Political Views, William T. Neese, Frank Thompson, Charla Brown Apr 2026

Practitioner Opinions About The Pros And Cons Of A Marketing Faculty Internship Influenced By Political Views, William T. Neese, Frank Thompson, Charla Brown

Atlantic Marketing Association Proceedings

No abstract provided.


How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, Frank Thompson, Charla Brown Apr 2026

How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, Frank Thompson, Charla Brown

Atlantic Marketing Association Proceedings

No abstract provided.


A Nudge For Marketing Education To Be More Intentional About Inclusion, Mario Norman Apr 2026

A Nudge For Marketing Education To Be More Intentional About Inclusion, Mario Norman

Atlantic Marketing Association Proceedings

No abstract provided.


Why Students Recognize The Benefits Of Participating In Community Engagement Projects: A Case Study In A Social Media Marketing Class, Joie Hain, Anita Whiting Apr 2026

Why Students Recognize The Benefits Of Participating In Community Engagement Projects: A Case Study In A Social Media Marketing Class, Joie Hain, Anita Whiting

Atlantic Marketing Association Proceedings

No abstract provided.


Generating Clicks: Display Advertising Within Social Media, Thomas Tanner, Ronda Mariani Apr 2026

Generating Clicks: Display Advertising Within Social Media, Thomas Tanner, Ronda Mariani

Atlantic Marketing Association Proceedings

No abstract provided.


A Look At The Future Of Fashion In The Metaverse, Heather Morgan, Thomas Tanner Apr 2026

A Look At The Future Of Fashion In The Metaverse, Heather Morgan, Thomas Tanner

Atlantic Marketing Association Proceedings

No abstract provided.


Explaining The Privacy Paradox Using Social Justice Theory, Mona Sinha, Jennifer Hutchins, David Burns Apr 2026

Explaining The Privacy Paradox Using Social Justice Theory, Mona Sinha, Jennifer Hutchins, David Burns

Atlantic Marketing Association Proceedings

No abstract provided.


Do Your Boredom And Loneliness Lead You To Live- Stream Shopping?, Min Chung Han, Anastasia Manes, Katya Guerra Apr 2026

Do Your Boredom And Loneliness Lead You To Live- Stream Shopping?, Min Chung Han, Anastasia Manes, Katya Guerra

Atlantic Marketing Association Proceedings

No abstract provided.


Exploration Of Dimensionality In Nfts, Blockchain, And Cryptocurrencies, George D. Shows Apr 2026

Exploration Of Dimensionality In Nfts, Blockchain, And Cryptocurrencies, George D. Shows

Atlantic Marketing Association Proceedings

No abstract provided.


Access-Based Consumption And Identity, Ayesha Tariq, Thomas L. Baker Apr 2026

Access-Based Consumption And Identity, Ayesha Tariq, Thomas L. Baker

Atlantic Marketing Association Proceedings

No abstract provided.


Analysis Of Consumer Response To Online Same-Day Grocery Delivery Service: The Case Of Korea, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung Apr 2026

Analysis Of Consumer Response To Online Same-Day Grocery Delivery Service: The Case Of Korea, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung

Atlantic Marketing Association Proceedings

No abstract provided.


How To Increase Visibility Of Black-Owned Business: The Impact Of Sharing Minority Identity And Owner’S Photo On Consumers’ Attitude In Online Shopping, Min Chung Han Apr 2026

How To Increase Visibility Of Black-Owned Business: The Impact Of Sharing Minority Identity And Owner’S Photo On Consumers’ Attitude In Online Shopping, Min Chung Han

Atlantic Marketing Association Proceedings

No abstract provided.


Can You Mix Emotions For Intensity & Intention?, Kirsten Passyn Apr 2026

Can You Mix Emotions For Intensity & Intention?, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.


Charm Pricing In Real Estate: Impact By Price Segment And Market Conditions, Jason Beck, Lindsay Levine, Michael Toma Apr 2026

Charm Pricing In Real Estate: Impact By Price Segment And Market Conditions, Jason Beck, Lindsay Levine, Michael Toma

Atlantic Marketing Association Proceedings

No abstract provided.


Mental Model Dilemma Of Technological Shifts And Generational Gaps? Incorporated From The Musings Of An Octogenarian, Madhavi Chakrabarty Apr 2026

Mental Model Dilemma Of Technological Shifts And Generational Gaps? Incorporated From The Musings Of An Octogenarian, Madhavi Chakrabarty

Atlantic Marketing Association Proceedings

No abstract provided.


Operational Architecture Models As A Determinant And Framework Of Return On Equity Structure, Aydin Dibonaventura Apr 2026

Operational Architecture Models As A Determinant And Framework Of Return On Equity Structure, Aydin Dibonaventura

Bryant REDay (Research and Engagement Day)

Lots of data attained within standard business practices may be seen as very significant but straightforward and many individuals fail to acknowledge the additional value that these data based strategies provide. Businesses may undergo different management structures, unique operational strategies, or complex supply chain systems from one another, but they all manage to attain ROE results within the same range at the end of each fiscal year. The Dupont financial analysis is a commonly used methodology that dissects the basic ROE value into profit margin, asset turnover, and financial leverage. These three values allow those to not only digest what …


The Impact Of User-Generated Content And Online Reaction Videos On The Marketing Of Video Games, Diane R. Edmondson, W. Randy Clark, Trevor Golter Apr 2026

The Impact Of User-Generated Content And Online Reaction Videos On The Marketing Of Video Games, Diane R. Edmondson, W. Randy Clark, Trevor Golter

Atlantic Marketing Association Proceedings

No abstract provided.


Promote Nonprofit Businesses Through Generative Ai, Jianping Coco Huang, Mark J. Sciuchetti Dr. Apr 2026

Promote Nonprofit Businesses Through Generative Ai, Jianping Coco Huang, Mark J. Sciuchetti Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


Is Customer Always Right? A Common Service-Related Issue In The Sport Arenas, Steve Chen, Christy L. Trent, William Wellman, Jose P. Garcia Apr 2026

Is Customer Always Right? A Common Service-Related Issue In The Sport Arenas, Steve Chen, Christy L. Trent, William Wellman, Jose P. Garcia

Atlantic Marketing Association Proceedings

No abstract provided.


Trucking And Road Transportation Trends In The Logistics Industry, Alan D. Smith Apr 2026

Trucking And Road Transportation Trends In The Logistics Industry, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Did Covid-19 Make Professional Sales Obsolete In Business-To-Business Transactions?, Laura Robinson Apr 2026

Did Covid-19 Make Professional Sales Obsolete In Business-To-Business Transactions?, Laura Robinson

Atlantic Marketing Association Proceedings

No abstract provided.


Gentrification, Poverty, And Investors’ Influence On Vulnerable Populations: A Market Perspective Case Study, Doreen E. Sams, Mary K. Rickard, Aruna Sadasivan Apr 2026

Gentrification, Poverty, And Investors’ Influence On Vulnerable Populations: A Market Perspective Case Study, Doreen E. Sams, Mary K. Rickard, Aruna Sadasivan

Atlantic Marketing Association Proceedings

No abstract provided.


Lgbt Inclusive Healthcare Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman Apr 2026

Lgbt Inclusive Healthcare Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman

Atlantic Marketing Association Proceedings

No abstract provided.


Inclusive Marketing Campaigns: Building The Business And Social Cohesion, Yvette Lynne Bonaparte Dr. Apr 2026

Inclusive Marketing Campaigns: Building The Business And Social Cohesion, Yvette Lynne Bonaparte Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


Stimulus Codability And Attribute Typicality On Attitudes, Tommy Hsu, Chris Shao Apr 2026

Stimulus Codability And Attribute Typicality On Attitudes, Tommy Hsu, Chris Shao

Atlantic Marketing Association Proceedings

No abstract provided.


Marketing The Future Of Radiology: How Ai Integration Enhances Diagnostic Precision And Streamlines Clinical Workflows, Monisha Gupta, Jordan -. Watts Ms, Alberto Coustasse Hencke Dr. Apr 2026

Marketing The Future Of Radiology: How Ai Integration Enhances Diagnostic Precision And Streamlines Clinical Workflows, Monisha Gupta, Jordan -. Watts Ms, Alberto Coustasse Hencke Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


Does Fear, Regret, Or Both Best Drive Ad Intention?, Kirsten Passyn Apr 2026

Does Fear, Regret, Or Both Best Drive Ad Intention?, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.


Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies, Timothy Schauer Apr 2026

Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies, Timothy Schauer

Atlantic Marketing Association Proceedings

No abstract provided.