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Examining The Use And Perceived Benefits Of Artificial Intelligence Tools In Higher Education: Student Perspectives, Musa Pinar, Haydar Cukurtepe, Aysegul Yayimli, Faruk Guder

Atlantic Marketing Association Proceedings

No abstract provided.

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Beauty In The Ai Of The Beholder: Exploring Human And Machine Assessment Of Creative Work, Melissa Clark

Atlantic Marketing Association Proceedings

No abstract provided.

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Teaching Social Marketing Concepts Through Prosocial Behavior Lenses, Bela Florenthal

Atlantic Marketing Association Proceedings

No abstract provided.

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Addressing The Genai Proficiency Gap In Marketing Education: A Multi-Dimensional Assessment Framework, Denny Mccorkle, Memo Diriker, James Reardon

Atlantic Marketing Association Proceedings

No abstract provided.

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Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising On Preventive Health Care Engagement: The Moderating Role Of Age, Loneliness, And Health Anxiety, Sanjay Puligadda, Terry Damron

Atlantic Marketing Association Proceedings

No abstract provided.

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Blue Mind: Can Experiences Near The Ocean Inspire Transcendent Emotions That Lead To Consumer Creativity?, Christy Ashley, Jason D. Oliver

Atlantic Marketing Association Proceedings

No abstract provided.

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Consumer Entitlement And Consumer Expectations, Tommy Hsu, Chris Y. Shao

Atlantic Marketing Association Proceedings

No abstract provided.

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Lgbtq Inclusive Tourism Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman

Atlantic Marketing Association Proceedings

No abstract provided.

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Translation Quality As A Cue: Effects On Fair Price Perceptions And The Moderating Role Of Consumer Traits, Chiara Marinelli, Marco Balzano, Guido Bortoluzzi

Atlantic Marketing Association Proceedings

No abstract provided.

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Reproducing Advantage: Inequality In Ncaa Leadership Programming, Jessica K. Brougham, Elizabeth A. Taylor

Journal of Issues in Intercollegiate Athletics

Leadership programming in NCAA Division I athletics is designed to support holistic athlete development, including career readiness, financial literacy, and personal growth. However, participation in selective initiatives like the Student-Athlete Advisory Committee (SAAC) is often limited, raising concerns about equality and access. Through the theory of social reproduction, our study examines how these programs reflet and reinforce structural inequalities. Interviews with athletic staff reveal selection procedures (or lack thereof) privilege athletes who already possess social and cultural capital and therefore reproduce existing hierarchies rather than serve as a developmental tool. The findings highlight the importance of transparent selection criteria, intentional …

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Ncaa’S Mental Health Best Practices Still Need Coaching: Perceptions Of Division I Student-Athletes On Strategies And Support Offered By Their Universities, Christopher C. Boyer, Jason Bocarro, Corey Johnson, Austin Thompson-Spain, Lulu Black

Journal of Issues in Intercollegiate Athletics

The NCAA has recognized the growing mental health crisis among student-athletes over the last decade and responded by publishing best practices, passing related legislation, and conducting surveys with student-athletes and coaches regarding mental health. This qualitative study explored the perceptions and insights of 22 Division I student-athletes on current strategies and resources designed to provide the best mental health support to them, along with what they perceive as the barriers or resource deficiencies related to seeking help. This applied research was done in the context of the best practices outlined in the NCAA’s Interassociation Consensus Document: Mental Health Best Practices, …

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Game Without A Voice: College Athletes’ Symbolic Participation In Institutional Decisions, Eric G. Kramer, Karina Jolly, Chris Corr, Sarah Stokowski

Journal of Issues in Intercollegiate Athletics

This study examined decision-making by student-athlete advisory committee (SAAC) members within a hegemonic characterization of the National Collegiate Athletic Association (NCAA). Findings revealed that athletes prioritized decisions with tangible, immediate impact – such as mental and physical health and peer support – over broader systemic issues like NCAA legislation. While athletes actively participated in select areas, their perceived influence remained low, particularly within athletic department policy decisions, where findings indicated the greatest gap between participation and desired influence. Such findings reflect a systemic power imbalance that limits athlete agency, reinforced by fears of retribution and structural exclusion from meaningful governance. …

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There Is Turbulence In The Vuca World: A Path To Learning From The Micro- Environments Of Decision-Makers And Their Leadership Acumen, Bernard L. Simonin, Paul Lambert

Arab Economic and Business Journal

Decision-makers and researchers continue to ponder on how to cope with today’s volatile, uncertain, complex, and ambiguous environments (VUCA). The catch-all expression “it is a VUCA world” has gained popularity while raising some concerns on its applicability. To date, much of the focus has been in association with large-scale events of a negative nature; research has remained mostly conceptual with almost no extensive empirical investigation centered on the fully unpacked VUCA construct. This study examines the interplay between VUCA elements, turbulence, and disruption; it introduces a turbulence diagnostic tool for leadership and explores patterns of variability across types of triggering …

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Examining The Influence Of Organisational And Leadership Knowledge On Resilience During Economic Downturns-A Case Study For Sme Success, Dr. Aloma Jayasundera, Dr. Rubhesh Jha

Arab Economic and Business Journal

This study investigates how organisational and leadership knowledge impacts the resilience of Small and Medium Enterprises (SMEs) during economic downturns, focussing on a foreign-owned business processes and Information Consulting (IT) consulting company in Bahrain. This is a mixed-methods approach that integrates qualitative and quantitative data, including thematic analysis and Structural Equation Modelling (PLS-SEM). This study shows that an emphasis on external problems caused the company to disregard important internal challenges. The findings highlight the need for better crisis management and digital strategies to strengthen the organisation from within and create a better workplace culture. This study contributes new insights into …

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An Empirical Analysis Of The Financial Performance Of Servant Leadership Firms, Brett Cotten, Douglas Schneider, Danielle Navarrete

Servant Leadership: Theory & Practice

Prior research has found servant leadership to be positively associated with beneficial outcomes, including employee satisfaction, employee engagement, and employee commitment. Servant leadership theory suggests that these outcomes should translate into better financial performance. However, little research has examined the relationship between servant leadership and firm financial performance. To address this issue, we examine a number of profitability and efficiency ratios of servant leadership firms, comparing them to those of their non-servant leadership peers. We find that firms in our servant leadership sample tend to be more profitable and operate more efficiently than their non-servant leadership peers.

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Alignment Of Servant Leadership Dimensions With Desirable Job Characteristics Drives Team Performance, Noah T. Currie

Servant Leadership: Theory & Practice

Organizations creating cultures of servant leadership continue to experience immense success in the business world and the nonprofit sector despite an ongoing lack of clarity of the concept. The aim of this paper is twofold, first to provide clarity by proposing an improvement to the definition offered by Laub (1999; 2004) and second to provide a conceptual model describing how servant leadership, mediated by intrinsic motivation as described by the Job Characteristics Model (Hackman & Oldham, 1980) and perceived organizational support, is positively related to team performance. Relating servant leadership to motivation, perceived organizational support and team performance provides leadership …

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From Philosophy To Performance: Empirical And Practical Applications Of Servant Leadership, Kevin Hurt

Servant Leadership: Theory & Practice

No abstract provided.

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Bridging Economic Growth And Literacy: Mediation–Moderation Pathways Linking Agriculture, Environment, And Poverty Reduction Across Asian Economies, Muhammad Abubakar, Wasim Abbas Shaheen, Umair Umer

Business Review

In the framework of reducing poverty, this study explores the numerous connections between economic, environmental, and agricultural aspects, paying particular attention to the moderating role of literacy. The Study aims to assess how agricultural employment, arable land, forest area, fertilizer usage, and ecological resources shape poverty outcomes in Asia. Utilizing panel data from 46 nations between 2000 to 2023, sourced from the World Development Indicators, the analysis applies advanced econometrics such as FMOLS and DOLS, alongside a panel co-integration framework validated through panel unit root and cointegration tests. Results indicate that agricultural employment significantly reduces poverty, arable land has mixed …

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Voices Of Resilience: Black Women’S Navigation To Executive Leadership Roles In Corporate America - A Narrative Inquiry, Sylvia Blackmon-Roberts

PhD in Organizational Leadership

Black women remain markedly underrepresented in the C-suite, despite their growing educational attainment and presence in the workforce. This narrative inquiry examined the lived experiences of five Black women executives to illuminate how they interpreted and navigated the realities of leadership within corporate environments. Guided by Clandinin and Connelly’s (2000) three-dimensional framework, the study explored how temporality, sociality, and place shaped their leadership identities and strategies. Participants described early life influences, organizational dynamics, and identity-based challenges that shaped their trajectories, revealing how they confronted exclusion, navigated scrutiny, and cultivated resilience through faith, preparation, community, and strategic competence. Cross-case analysis identified …

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The Effect Of Moral Potency On Employee Fraud Motive In Organizations, John Kopalchick Iii

PhD in Organizational Leadership

This study examined the drivers of employee fraud behavior. The theory of planned behavior served as the foundation for understanding how moral potency related to employee fraud motive. A sample of 102 auditors and audit-related professionals completed a survey on fraudsters’ behavioral traits. Using quantitative, nonexperimental methods, this study employed correlational and predictive statistical tests to examine the relationship between moral potency and employee fraud motive. Results showed no significant relationship between moral potency and employee fraud motive. The study filled a gap by applying quantitative methods, specifically the employee fraud motive scale, to understand employee fraud behavior in a …

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Beyond The Badge: How Internal Culture Contradicts External Service In Urban Police Departments, Rowan Bari Eiselman

Educational Studies Student Papers and Posters

This ethnographic study examines how gendered workplace culture and mental health culture shape officer retention in two urban police departments: the Orange Police Department and the Los Angeles Police Department's 77th District. Through ride-alongs, observations, and informal interviews with nine current and retired officers (four female, five male) across various ranks conducted between March and April 2026, this research reveals a troubling contradiction: departments tasked with serving diverse communities struggle to support diversity within their own ranks. Female officers navigate professional isolation, prolonged competence-proving expectations, and implicit career-versus-motherhood choices, with experiences varying significantly between the more supportive Orange PD and …

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Struggling In A Man’S World: Moderated And Mediation Model For Women To Stay In The Logistics Industry, Abdul Hafaz Ngah, Nurul Izni Kamalrulzaman, Samar Rahi, Nurul Haqimin Salleh, Jagan Jeevan, Aamir Rashid

Publications and Research

Technological advancements have transformed the nature of work, attracting more women to challenging industries such as the logistics industry. Despite this technological advancement and progress in promoting gender equality, achieving gender parity in this industry remains stagnant. Using the extended self-determination theory, this study explores new mediating and moderating variables to identify factors influencing female employee retention in the logistics industry in Malaysia. Based on a quantitative approach and purposive sampling, 278 responses were collected from women in the logistics industry through online surveys. Most direct hypotheses were supported, and significant mediation and moderation effects were found. In addition to …

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The Ultimate Advertisement: Comparing The Effectiveness Of Simple And Complex Designs In Instagram Reels, Caroline Green

Honors Projects

This study investigates whether simple or complex design is more effective in portraying in short form video advertisements on social media. The purpose of this research is to inform organizations how to more effectively and efficiently create social media advertisements to best communicate their brand and products. An experimental design was used to test short video advertisements for a fictional brand. The ads differed by Feature Complexity, i.e. the basic visual features, such as color, luminance, or edges; and Design Complexity, i.e. the more elaborate shapes, objects, and patterns (Pieters et al., 2010). High feature complexity was more effective in …

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The Impact Of Private Label Product Choice On Consumers' Hedonic Consumption Behavior, Xiaosong Wang

Dissertations and Theses Collection (Open Access)

The competitive landscape of the current retail market is changing rapidly, and private label products, as a unique product force, are playing a role in the fierce market competition. While extensive research has been conducted on why consumers purchase private label products, the behavioral outcomes of consumers’ private label choices have not been fully explored. Based on the business reality of private brand retailing in China, this study constructs a research model concerning the impact of private brand product choice on hedonic consumption behavior. Grounded in self-awareness theory, the paper proposes four scientific research hypotheses. Through seven empirical studies, it …

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From Suppliers’ Esg Performance To Corporate Bargaining Power With Customers: A Supply Chain Advantage Transmission Perspective, Minghao Du

Dissertations and Theses Collection (Open Access)

With the growing awareness of sustainable development, Environmental, Social, and Governance (ESG) practices has increasingly become a critical source for firms to meet stakeholder demands and gain new competitive advantages. In particular, under the backdrop of rising supply chain risks, stakeholder concerns are no longer confined to the ESG performance of individual firms; rather, they have expanded to encompass the entire supply chain, attaching equal importance to the ESG performance of both focal firms and their supply chain partners. With the continuous tightening of ESG regulatory requirements, customers may move beyond managing the ESG practices of first-tier suppliers to paying …

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How Leaders And Followers Make Meaning: Perceptions Of Spiritual Leadership And Organizational Culture, Joshua J. Yancey

PhD in Organizational Leadership

This dissertation was grounded in the premise that spiritual leadership behaviors significantly influence organizational culture within faith-based nonprofit organizations yet remain insufficiently understood as lived experiences across organizational levels. While prior scholarship has established theoretical links between spirituality, leadership, and organizational outcomes, fewer studies have examined how such leadership is perceived by both leaders and followers within real organizational contexts. The purpose of this qualitative case study was to explore how spiritual leadership behaviors were experienced and interpreted in relation to organizational culture, mission alignment, morale, and work meaning within a faith-based nonprofit setting. Data were collected from fifteen participants …

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Budgeting Apps, Financial Literacy, And Financial Control, Max Masabo, Abdullah Mohammad Mahi

Presentations - 2026

Our paper shows the real hidden connections between budgeting app usage and financial wellbeing of U.S Households

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Budgeting Apps, Financial Literacy And Financial Distress: Evidence From U.S. Households, Max Ngenzi Masabo

Posters - 2026

• First, it provides the first large-scale, nationally representative evidence on how budgeting app usage relates to household financial distress in the United States. Contrary to the intended purpose of these tools, we find that app users, especially frequent users, experience significantly higher levels of financial strain. • Second, we show that financial literacy is a critical moderating factor. The adverse association between budgeting apps and financial distress is substantially stronger among low-literacy individuals, highlighting financial literacy as an essential safeguard against harmful fintech outcomes. • Third, we identify behavioral mechanisms through which budgeting apps may exacerbate financial difficulties. App …

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When The Jingle Isn't Human: How Ai-Generated Vs. Human Composed Sonic Branding Shapes Consumer Response, Zecong Ma, Hong-Hee Lee, Danielle Rangel

Posters - 2026

Sonic branding elements—such as sound logos and jingles—shape brand meaning by communicating cues that consumers process quickly and often implicitly (e.g., through affect, fit, and memory). Recent evidence suggests that even specific musical choices (like instrumentation in a sound logo) can shift perceived brand personality traits (e.g., sophistication, ruggedness), indicating that audio can function as a powerful identity signal rather than mere “background.” At the same time, generative AI is rapidly lowering the cost and increasing the speed of producing branded music, making AI-composed jingles a realistic and scalable tool for marketers. Yet consumer responses to AI-generated creative work are …

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Ethical Attitudes Of Emerging Entrepreneurs: Unethical Business Practices And Informal Entrepreneurship, Reuben Mcdonald

Honors Theses

This thesis aims to analyze the connection between how entrepreneurs’ ethical attitudes impact their intentions in pursuing informal entrepreneurship practices. The research question of this thesis is, “To what extent do the ethical attitudes of pre-venture entrepreneurs affect their willingness to engage in informal business practices?” To answer this question, the researcher utilized both previously validated and developed scales to measure how ethical attitudes impact the informal entrepreneurship intentions of college students. Within this thesis, the researcher discusses the creation of the measurement instrument, the results of the data measured by the instrument, and the impact of ethical attitudes on …

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Full-Text Articles in Entire DC Network

Examining The Use And Perceived Benefits Of Artificial Intelligence Tools In Higher Education: Student Perspectives, Musa Pinar, Haydar Cukurtepe, Aysegul Yayimli, Faruk Guder

Atlantic Marketing Association Proceedings

Beauty In The Ai Of The Beholder: Exploring Human And Machine Assessment Of Creative Work, Melissa Clark

Atlantic Marketing Association Proceedings

Teaching Social Marketing Concepts Through Prosocial Behavior Lenses, Bela Florenthal

Atlantic Marketing Association Proceedings

Addressing The Genai Proficiency Gap In Marketing Education: A Multi-Dimensional Assessment Framework, Denny Mccorkle, Memo Diriker, James Reardon

Atlantic Marketing Association Proceedings

Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising On Preventive Health Care Engagement: The Moderating Role Of Age, Loneliness, And Health Anxiety, Sanjay Puligadda, Terry Damron

Atlantic Marketing Association Proceedings

Blue Mind: Can Experiences Near The Ocean Inspire Transcendent Emotions That Lead To Consumer Creativity?, Christy Ashley, Jason D. Oliver

Atlantic Marketing Association Proceedings

Consumer Entitlement And Consumer Expectations, Tommy Hsu, Chris Y. Shao

Atlantic Marketing Association Proceedings

Lgbtq Inclusive Tourism Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman

Atlantic Marketing Association Proceedings

Translation Quality As A Cue: Effects On Fair Price Perceptions And The Moderating Role Of Consumer Traits, Chiara Marinelli, Marco Balzano, Guido Bortoluzzi

Atlantic Marketing Association Proceedings

Reproducing Advantage: Inequality In Ncaa Leadership Programming, Jessica K. Brougham, Elizabeth A. Taylor

Journal of Issues in Intercollegiate Athletics

Ncaa’S Mental Health Best Practices Still Need Coaching: Perceptions Of Division I Student-Athletes On Strategies And Support Offered By Their Universities, Christopher C. Boyer, Jason Bocarro, Corey Johnson, Austin Thompson-Spain, Lulu Black

Journal of Issues in Intercollegiate Athletics

Game Without A Voice: College Athletes’ Symbolic Participation In Institutional Decisions, Eric G. Kramer, Karina Jolly, Chris Corr, Sarah Stokowski

Journal of Issues in Intercollegiate Athletics

There Is Turbulence In The Vuca World: A Path To Learning From The Micro- Environments Of Decision-Makers And Their Leadership Acumen, Bernard L. Simonin, Paul Lambert

Arab Economic and Business Journal

Examining The Influence Of Organisational And Leadership Knowledge On Resilience During Economic Downturns-A Case Study For Sme Success, Dr. Aloma Jayasundera, Dr. Rubhesh Jha

Arab Economic and Business Journal

An Empirical Analysis Of The Financial Performance Of Servant Leadership Firms, Brett Cotten, Douglas Schneider, Danielle Navarrete

Servant Leadership: Theory & Practice

Alignment Of Servant Leadership Dimensions With Desirable Job Characteristics Drives Team Performance, Noah T. Currie

Servant Leadership: Theory & Practice

From Philosophy To Performance: Empirical And Practical Applications Of Servant Leadership, Kevin Hurt

Servant Leadership: Theory & Practice

Bridging Economic Growth And Literacy: Mediation–Moderation Pathways Linking Agriculture, Environment, And Poverty Reduction Across Asian Economies, Muhammad Abubakar, Wasim Abbas Shaheen, Umair Umer

Business Review

Voices Of Resilience: Black Women’S Navigation To Executive Leadership Roles In Corporate America - A Narrative Inquiry, Sylvia Blackmon-Roberts

PhD in Organizational Leadership

The Effect Of Moral Potency On Employee Fraud Motive In Organizations, John Kopalchick Iii

PhD in Organizational Leadership

Beyond The Badge: How Internal Culture Contradicts External Service In Urban Police Departments, Rowan Bari Eiselman

Educational Studies Student Papers and Posters

Struggling In A Man’S World: Moderated And Mediation Model For Women To Stay In The Logistics Industry, Abdul Hafaz Ngah, Nurul Izni Kamalrulzaman, Samar Rahi, Nurul Haqimin Salleh, Jagan Jeevan, Aamir Rashid

Publications and Research

The Ultimate Advertisement: Comparing The Effectiveness Of Simple And Complex Designs In Instagram Reels, Caroline Green

Honors Projects

The Impact Of Private Label Product Choice On Consumers' Hedonic Consumption Behavior, Xiaosong Wang

Dissertations and Theses Collection (Open Access)

From Suppliers’ Esg Performance To Corporate Bargaining Power With Customers: A Supply Chain Advantage Transmission Perspective, Minghao Du

Dissertations and Theses Collection (Open Access)

How Leaders And Followers Make Meaning: Perceptions Of Spiritual Leadership And Organizational Culture, Joshua J. Yancey

PhD in Organizational Leadership

Budgeting Apps, Financial Literacy, And Financial Control, Max Masabo, Abdullah Mohammad Mahi

Presentations - 2026

Budgeting Apps, Financial Literacy And Financial Distress: Evidence From U.S. Households, Max Ngenzi Masabo

Posters - 2026

When The Jingle Isn't Human: How Ai-Generated Vs. Human Composed Sonic Branding Shapes Consumer Response, Zecong Ma, Hong-Hee Lee, Danielle Rangel

Posters - 2026

Ethical Attitudes Of Emerging Entrepreneurs: Unethical Business Practices And Informal Entrepreneurship, Reuben Mcdonald

Honors Theses