Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network™

Open Access. Powered by Scholars. Published by Universities.®

Business

Institution
Keyword
Publication Year
Publication
Publication Type
File Type

Articles 601 - 630 of 29313

Full-Text Articles in Entire DC Network

The Impatience Of Winning: An Analysis Of Time Discounting, Predictive Modeling, And The Nba Draft, Alec R. Plante May 2026

The Impatience Of Winning: An Analysis Of Time Discounting, Predictive Modeling, And The Nba Draft, Alec R. Plante

Business and Economics Honors Papers

This paper examines whether NBA draft decisions can be better explained by incorporating non-geometric time discounting into a model of general manager decision making. Using a dataset of 285 NBA draft prospects over a 12-year period, the impact of college statistics on Value Over Replacement Player (VORP) is determined, and these impact values are then used to create a “predicted” VORP for the first 4 seasons of each player’s career: a projection of what a general manager might think of a prospect’s future value given their college statistics. Following this, geometric and hyperbolic time discounting models are applied to estimate …


Objects In The Sunset, Iskander Guetta May 2026

Objects In The Sunset, Iskander Guetta

Masters of Environmental Design Theses

This research explores everyday design practices in the Maghreb shaped by economic, political, and ecological struggles amid transnational debates on decolonizing design. To do so, it looks at objects in, through and with the sunset. Taking المغرب — the place where the sun sets — as a conceptual lens, Objects in the Sunset illuminates the savoir-faire born from dispossession, scarcity, and epistemic violence. Working across different scales of the built environment — infrastructures, spaces, objects, and materials — it shifts design away from Eurocentric conceptions: from rationalization to resourcefulness, homogeneity to heterogeneity, optimization to adaptation, disposability to repair, and universal …


It’S No Longer Greek To Me: A Gamified Parsing Study Tool, Josiah J. Lane May 2026

It’S No Longer Greek To Me: A Gamified Parsing Study Tool, Josiah J. Lane

Senior Honors Theses

Learning Koine Greek presents significant challenges due to the language’s complex morphology, including multiple verbal forms encoding tense, aspect, mood, voice, person, and number. Traditional methods relying on rote memorization often fail to support long-term retention and rapid parsing ability. This project presents a web-based parsing study tool designed to address these challenges by integrating spaced repetition algorithms, active recall, and gamification principles. The system leverages a relational database of lexical forms and parsed words, enabling adaptive scheduling of practice items based on individual learner performance. Gamified elements, including scoring, progress tracking, and immediate feedback, sustain engagement and encourage consistent …


A Case Study Of Faculty Perspectives On Teaching Across Borders, Lucy Matthews, Diane R. Edmondson, Tammy Bahmanziari May 2026

A Case Study Of Faculty Perspectives On Teaching Across Borders, Lucy Matthews, Diane R. Edmondson, Tammy Bahmanziari

Atlantic Marketing Journal

This study explores the differences between faculty who have and have not led study abroad programs at a southeastern U.S. public university. Using survey responses from 133 faculty members, the research examines professional and motivational variables that influence participation. Findings reveal that those who have led study abroad programs tend to be satisfied with their experiences, report higher perceptions of student cultural competency gains, and are more likely to recommend such programs to peers. Additionally, experiential learning emerged as a central theme, with faculty highlighting the pedagogical value of immersive global education. Barriers to participation were also investigated. The study …


A Captured Audience: How Job Stress Leads Employees To Online Shopping Via Cyberloafing, Seth Williams May 2026

A Captured Audience: How Job Stress Leads Employees To Online Shopping Via Cyberloafing, Seth Williams

Atlantic Marketing Journal

This paper investigates the hyper-connected workplace and how the modern employee deals with job stress in their work environment. Using the theory of compensatory consumer behavior and partial least squares structural equation modeling, we investigate how job stress impacts employees in the workplace to shop online. This shopping is done via cyberloafing, which is using the internet for personal reasons at work. Psychological detachment is also studied as a mediator. Theoretical and practical implications are discussed for managers in the workplace as well as businesses marketing to individuals taking a break on the clock.


A Cross-Cultural Investigation Of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden And The United States, Christy M. Cook, Pia A. Albinsson, James E. Stoddard May 2026

A Cross-Cultural Investigation Of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden And The United States, Christy M. Cook, Pia A. Albinsson, James E. Stoddard

Atlantic Marketing Journal

This study is a cross-cultural exploration of consumer hoarding behavior during Covid-19; specifically, a comparison between Sweden and the United States. This research analyzes whether Swedish and American consumer hoarding behavior factors of prosocial orientation, consumer resilience and consumer risk-taking propensity reflect identical relationships during less predictable environmental forces (i.e., Covid-19 or global pandemic). Results from Partial Least Squares-Structural Equation Modeling (PLS-SEM) show that consumer prosocial orientation is negatively related to consumer hoarding and prosocial orientation is positively related to consumer resilience. In turn, both prosocial orientation and consumer resilience exhibit a positive relationship towards consumer hoarding. Consumer resilience is …


Taoism As Applied To The Individual In Western Business, Alfie T. Chadwick May 2026

Taoism As Applied To The Individual In Western Business, Alfie T. Chadwick

Honors Capstones

When making the comparisons between Eastern and Western approaches, the primary focus of juxtaposition is the “this or that” attitude of Western thought against the “this into that” focus of Eastern thought. For instance, a Western company may view change as the opposite of stability whereas Taoist belief through Yin-Yang theory suggests change actually is stability (Chen, 2002).

The inherent paradoxical nature of this approach counters most Western schools of thought and, therefore, might prove difficult to implement in a Western workplace. This study aims to explore the potential for applying the principle of Wu-Wei (also known as “effortless action”) …


Neurodiversity In The Workplace: Organizational Approaches To Supporting Neurodiverse Employees, Madison Vasquez May 2026

Neurodiversity In The Workplace: Organizational Approaches To Supporting Neurodiverse Employees, Madison Vasquez

M.S. in Leadership

Despite growing conversation around neurodiversity in the workplace, many organizations lack clear understanding and structured strategies to support neurodivergent employees. This study examines existing research on how organizations can more effectively support neurodiverse employees across the employee lifecycle. Using a qualitative literature review, this study addresses the research question by examining literature on neurodiversity within workplace contexts. This includes investigating common representations of neurodiversity and reviewing the strengths and challenges of neurodiverse individuals, including those who have autism, ADHD, and other forms of neurodivergence. The study also reviews workplace barriers, support strategies, and organizational outcomes identified across the literature. Key …


External Mandate And Strategic Imperative: A Necessary And Sufficient Conditions Approach To Environmental Accounting Adoption In Tanzanian Manufacturing Firms, James Moses Dendula, Helena Thomas Haule May 2026

External Mandate And Strategic Imperative: A Necessary And Sufficient Conditions Approach To Environmental Accounting Adoption In Tanzanian Manufacturing Firms, James Moses Dendula, Helena Thomas Haule

Business Management Review

Environmental Accounting (EA) serves as a strategic tool for organisations to integrate environmental considerations into operations, decision-making, and reporting. However, in emerging economies, its adoption remains uneven and insufficiently explained regarding how institutional pressures and internal capabilities jointly shape these practices. This study examines how institutional pressures and firms’ internal capabilities influence Environmental Accounting Practices (EAP) among 146 Tanzanian manufacturing firms. Anchored in Institutional Theory and the Resource-Based View (RBV), the study adopts a complementary analytical approach by integrating sufficiency and necessity logics using Partial Least Squares Structural Equation Modelling (PLS-SEM) and Necessary Condition Analysis (NCA). The PLS-SEM results indicate …


Healing The Gap, Maria Gavriilidou May 2026

Healing The Gap, Maria Gavriilidou

Honors Projects

This project examines healthcare accessibility in Greece, focusing on the disparities between urban centers and remote island and mountainous communities. It addresses systemic limitations within public healthcare infrastructure, including insufficient facilities, limited medical personnel, and transportation barriers that restrict timely access to medical services. Grounded in personal experience and observational research, particularly from the Cyclades islands and mainland medical contexts, the study highlights how geographic isolation and environmental conditions further intensify these challenges.

The work proposes an architectural response aimed at improving healthcare delivery in underserved regions through the design of sustainable, accessible, and adaptable healthcare facilities. It explores how …


The Influence Of Financial Literacy On The Financial Behavior Of Students In The Higher Learning Institutions In Tanzania, Lisa John Baltazar, Evelyn Mweta Richard May 2026

The Influence Of Financial Literacy On The Financial Behavior Of Students In The Higher Learning Institutions In Tanzania, Lisa John Baltazar, Evelyn Mweta Richard

Business Management Review

This study examines how financial literacy influences financial behavior as measured by spending, saving and investment and borrowing behavior of university students. The study was informed by the theory of planned behavior. Explanatory research design was used to test the research hypothesis. Data was collected through using a structure questionnaire which was administered both physically and online.  446 random selected students across Universities in Tanzania participated in the study, and simple linear regression analysis was used to establish the effect of financial literacy on financial behavior.  It was established that majority of the students are considered financially illiterate. However, the …


Neurodiversity Works--Literally: A Scoping Review Of Neurodivergence In The Workplace, Daisy V. Dimatos May 2026

Neurodiversity Works--Literally: A Scoping Review Of Neurodivergence In The Workplace, Daisy V. Dimatos

Binghamton University Undergraduate Journal

In recent years, the importance of utilizing inclusive practices in the workplace has become much more widely-known, especially in regards to supporting neurodivergent employees. The systemic barriers and challenges faced by neurodivergent job-seekers and employees mean this population is often limited in their employment prospects, in turn depriving human resources professionals and their organizations of the chance to hire and benefit from diverse talent. As neurodivergent individuals exist within the workforce and general public, it is critical that organizations properly accommodate their needs in order to ensure optimal inclusivity, business efficiency, and productivity. This scoping review of the literature on …


Consumerism In The Digital Age: Environmental And Cultural Consequences, Danielle Andrea Montoya May 2026

Consumerism In The Digital Age: Environmental And Cultural Consequences, Danielle Andrea Montoya

Student Theses 2015-Present

Overconsumption has emerged as a significant environmental problem, characterized by persistent patterns of buying, using, and discarding goods at rates that exceed ecological limits. In the digital age, these patterns of consumption are reinforced by economic systems, technological advancements, and cultural norms that make constant consumption feel normal and convenient. While consumption is necessary for everyday life, consumption beyond basic needs contributes to increased waste, resource depletion, pollution, and climate change. Overconsumption is embedded in daily habits such as online shopping, food consumption, and frequent product replacement. Therefore, understanding and addressing overconsumption is crucial for achieving environmental sustainability and social …


A Comparative Look At The Training Objectives Of The United States Marine Corps And Corporate America, Davis M. Johnson May 2026

A Comparative Look At The Training Objectives Of The United States Marine Corps And Corporate America, Davis M. Johnson

Finance Undergraduate Honors Theses

This thesis investigates how divergent institutional objectives influence leader development in two organizational contexts: U.S. Marine Corps officer training and corporate leadership development programs. The study draws on organizational socialization theory, institutional theory, and stress inoculation research. It contends that leadership formation is shaped by the missions, values, and structural demands unique to each institution. The research uses comparative analysis of selection practices, socialization tactics, identity construction, and adaptability development, explicitly contrasting how each institution develops leaders. The Marine Corps uses divestiture socialization, collective identity formation, and structured stress exposure to embed group loyalty and prepare officers for decisive action …


The Digital Divide And Participation In Financial Services: A Self-Determination Theory Perspective, Melissa A. Cunningham-Sereque May 2026

The Digital Divide And Participation In Financial Services: A Self-Determination Theory Perspective, Melissa A. Cunningham-Sereque

Dissertations

The global financial technology (FinTech) market reached nearly $395 billion in 2025 and is projected to surpass $1 trillion within the next decade (Fortune Business Insights, 2025). As digital technologies become increasingly embedded in banking and financial services, this dissertation responds to calls within the Information Systems (IS) discipline to better understand digital access, inclusion, and participation in financial systems (PFS). Drawing on Conservation of Resources (COR) Theory, this study used prominent dimensions from extant digital divide literature to build a digital resource domain consisting of connectability, affordability, usability, mentality, and skill. These dimensions are proposed to influence intrinsic motivation, …


Non-Profit Foundation Boards: An Investigation Into Best Practices Using Fayetteville Public Library Foundation Board As A Test Case, Esther S. Beller May 2026

Non-Profit Foundation Boards: An Investigation Into Best Practices Using Fayetteville Public Library Foundation Board As A Test Case, Esther S. Beller

Accounting Undergraduate Honors Theses

Effective governance is critical for the success of non-profit organizations, with foundation boards playing a central role in ensuring accountability, strategic direction, and resource allocation for the organization. This thesis investigates best practices for non-profit foundation boards, using the Fayetteville Public Library Foundation Board as a case study to evaluate the efficiency of its governance practices. The research aims to identify whether the foundation board operates efficiently and adheres to established best practices for non-profit governance boards.

To address this, a two-phase methodology was employed. The first phase involved an extensive review of scholarly journals, industry guidelines, and other resources …


The Role Of Advertising In Shaping Eating Habits, Mary J. Landrum May 2026

The Role Of Advertising In Shaping Eating Habits, Mary J. Landrum

Journalism Undergraduate Honors Theses

Today, more individuals worldwide are classified as overweight than underweight (World Health Organization, n.d.-a.). Over the past several decades, obesity rates have increased dramatically, particularly in the United States. Since the 1960s, the prevalence of obesity in the U.S. has risen from 13% to 43%, reflecting a significant shift in population health. Even more striking, less than 1% of Americans were considered morbidly obese in 1960, compared to nearly 10% today (USAFacts, 2023). This trend is not limited to the United States. Globally, the percentage of adults living with obesity more than doubled between 1990 and 2022, increasing from 7% …


Oxytocin-Mediated Trust Formation In Relationship-Based Sales, Isabella G. Farrington May 2026

Oxytocin-Mediated Trust Formation In Relationship-Based Sales, Isabella G. Farrington

Biological Sciences Undergraduate Honors Theses

Trust is a critical driver of success in relationship-based sales, particularly in complex environments such as medical, pharmaceutical, and B2B markets where decisions involve uncertainty, risk, and long-term commitment. Existing research in marketing and psychology primarily explains trust through interpersonal behaviors, communication, and relationship management strategies. However, the biological mechanisms underlying trust formation remain largely underexplored in these contexts.

This thesis examines the role of oxytocin, a neuropeptide associated with social bonding and cooperation, in shaping trust and decision-making in professional sales environments. Drawing on research from neuroscience, neuroeconomics, and relationship marketing, it proposes that oxytocin-mediated processes provide a biological …


The Impact Of Quantum Computing And Distributed Ledger Technology On Accounting/Auditing/Finance Systems, Ulingeta O. L. Mbamba May 2026

The Impact Of Quantum Computing And Distributed Ledger Technology On Accounting/Auditing/Finance Systems, Ulingeta O. L. Mbamba

Business Management Review

The integration of Quantum Computing (QC) and Distributed Ledger Technology (DLT) is poised to fundamentally reshape modern accounting by transforming how financial data is processed, secured, and verified. QC, utilising qubits, will exponentially enhance data analytics, risk assessment, and real-time financial forecasting, accelerating complex auditing tasks far beyond the capabilities of classical systems. In parallel, DLT, such as blockchain, provides a decentralised, immutable record of transactions, significantly increasing transparency and trust. This synergy may enable real-time analysis, continuous auditing, and intelligent automation, converting traditional static, centralised processes into dynamic, transparent ecosystems. Together, this convergence may redefine accounting, auditing, and finance, …


Leading Ai Adoption In Organizations: Introducing A Behavioral Human-Centered Approach, Shane Schweitzer, Devesh Narayan, Jack Mcguire, David De Cremer May 2026

Leading Ai Adoption In Organizations: Introducing A Behavioral Human-Centered Approach, Shane Schweitzer, Devesh Narayan, Jack Mcguire, David De Cremer

Research Collection Lee Kong Chian School Of Business

Initiatives to implement AI technologies in organizations fail at an alarming rate. We argue that leading the adoption of AI is not a simple engineering exercise but rather represents a behavioral exercise where change management principles—the process by which organizations plan, implement, and embed changes in practices—are employed. However, many AI initiatives in business focus predominantly on the AI systems themselves, assuming humans will fall in line. To solve this, we integrate ideas from change management with scholarship on human-centered artificial intelligence to offer a behavioral approach that accounts for the impact of AI adoption on humans at all stages …


Understanding Customer Engagement Behavior In Virtual Try-On Services: Evidence From Indonesia, Nyoman Sri Subawa, Ni Putu Chantika Aprilia Nariswari, Made Maenita Dewi, Anak Agung Gede Wiranata, Caren Angellina Mimaki, Made Srinitha Millinia Utami May 2026

Understanding Customer Engagement Behavior In Virtual Try-On Services: Evidence From Indonesia, Nyoman Sri Subawa, Ni Putu Chantika Aprilia Nariswari, Made Maenita Dewi, Anak Agung Gede Wiranata, Caren Angellina Mimaki, Made Srinitha Millinia Utami

Research outputs 2022 to 2026

The adoption of immersive technologies, such as Virtual Try-On (VTO), has transformed how consumers evaluate products, interact digitally, and engage with brands. This study investigates the effects of experiential value, flow, perceived enjoyment, customer trust, and customer satisfaction on customer engagement behavior, within the Stimulus–Organism–Response (S–O–R) framework. Experiential value serves as the stimulus, flow and psychological states as the organism, and engagement as the response. Data were collected from 320 Indonesian e-commerce using a purposive sampling technique, targeting respondents with prior experience using Virtual Try-On (VTO) features through an online questionnaire distributed via Google Forms, and were subsequently analyzed using …


The Challenges And Strategies Of Leading A Diverse Team As A Project Manager, Karissa Naomi Smith May 2026

The Challenges And Strategies Of Leading A Diverse Team As A Project Manager, Karissa Naomi Smith

Senior Honors Theses

Diversity comes in many forms, including age, race, ethnicity, and gender, and each one presents a separate set of challenges to the team. With a trained and adaptive manager, unity can be created even among the most diverse members of their team. Equipping with strategic options helps build a productive, unified, diverse team. Case studies are incorporated to show the use of strategies and the benefit of trust to better performance, decision-making, and team unity. Trust among the members can bring performance and efficiency to a diverse team. Ultimately, research demonstrates that a diverse team will lead to challenges, but …


Exploring The Transformative Effects Of Executive Coaching On Leaders: A Qualitative Study, Dwayne Norman May 2026

Exploring The Transformative Effects Of Executive Coaching On Leaders: A Qualitative Study, Dwayne Norman

Theses & Dissertations

This qualitative dissertation examines the transformative effects of executive coaching on leaders’ development, personal growth, decision-making, and overall effectiveness across varied organizational contexts. Grounded in authentic leadership theory and employing a generic qualitative inquiry design, the study investigated how leaders who completed executive coaching describe changes in their behavior and mindset. Eleven experienced leaders participated in semi-structured interviews selected through purposive sampling. Thematic analysis, guided by the cyclical and inductive coding methods of Saldana (2021), generated 187 initial codes, which were distilled into 72 final codes. These final codes were then further refined into twelve categories and four overarching themes: …


Religious Discrimination In The Hiring Process Through Examination Of Subtle Resume Cues, Sadie Nelson May 2026

Religious Discrimination In The Hiring Process Through Examination Of Subtle Resume Cues, Sadie Nelson

Undergraduate Honors Thesis Collection

The information included on a resume is a key indicator of a person’s qualifications and experience that will help them succeed at a job. Defining characteristics like a person’s race, ethnicity, gender, or religion are often conveyed through subtle cues on a resume. These subtle cues have the ability to induce unconscious biases that can result in discrimination throughout the hiring process. In contrast to prior research, which has primarily used names and photographs as cues for conveying membership in a protected group, this study examined cues conveyed through the affiliations and activities presented on a resume. A survey containing …


Pour & Ponder: A Gen Z Evaluation Of Hospitality And Communication In Wineries Of The Ozarks, Evan W. Seay May 2026

Pour & Ponder: A Gen Z Evaluation Of Hospitality And Communication In Wineries Of The Ozarks, Evan W. Seay

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Generation Z represents an emerging consumer group within the hospitality and tourism industry, yet winery experiences are often designed with more traditional audiences in mind. As younger consumers increasingly value authenticity, communication, and experience-driven hospitality, wineries must consider how their practices align with evolving expectations. This honors thesis explores winery hospitality and communication practices in the Ozarks through a Generation Z perspective using a creative, experience-based approach. The final product of this project was Pour & Ponder, a podcast created to document reflective discussions following visits to three wineries: Sassafras Springs Vineyard, St. James Winery, and Ozark Hills Winery. …


(Human)Ities In The Field Of Business, Emma M. Bitting May 2026

(Human)Ities In The Field Of Business, Emma M. Bitting

Honors Theses

Business is often seen as a field driven by numbers, but it is fundamentally powered by shared narratives, such as branding and mission statements. Increased optimization and efficiency has resulted in industries stripped of their humanity, leaving professionals interpersonally deficient. In an increasingly competitive workforce, one’s humanity has become a primary differentiator from the competition (artificial or otherwise). The division between the humanities and business has become a professional liability apparent to any observer, yet it is rarely addressed as the systemic failure it has become. This very divide increasingly hinders progress, rather than serving as the specialization of fields …


Cultural Intelligence Recruitment: A Reflection Of Communication And Marketing At Wallace Myers International, Emily Salazar Coutino May 2026

Cultural Intelligence Recruitment: A Reflection Of Communication And Marketing At Wallace Myers International, Emily Salazar Coutino

Marketing Undergraduate Honors Theses

In an increasingly interconnected global economy, effective international talent acquisition hinges on the ability to navigate cultural diversity and communicate authentically across borders. This reflective thesis, anchored in a two-month internship at Wallace Myers International, a Dublin-based recruitment agency, examines how the cultural backgrounds of consultants and interns from Germany, France, Italy, Hong Kong, and the U.S. influence workplace communication, employer branding, and recruitment marketing. Drawing on Hofstede’s Cultural Dimensions Theory and Inglehart’s Theory of Cultural Transformation, the study analyzes observed communication dynamics among a diverse multinational team and their impact on candidate engagement and client relations. It explores the …


Bounded Transformation: From Static Readiness To Trajectory Based Change Viability, Mary Piecewicz, Manjari Gupta May 2026

Bounded Transformation: From Static Readiness To Trajectory Based Change Viability, Mary Piecewicz, Manjari Gupta

Master of Public Administration for Senior Leadership

Most organizational transformations do not fail loudly. They fade, fragment, and quietly exhaust the people expected to sustain them. What practitioners often diagnose as resistance, poor adoption, or weak execution may begin earlier, with an untested assumption that the organization is stable, coherent, and capable enough to absorb planned change. Existing change frameworks offer useful guidance for implementation, but they do not formally ask whether the organization is currently moving in a direction, and with enough stability, to make planned change viable.

This capstone introduces Bounded Transformation: From Static Readiness to Trajectory-Based Change Viability, a trajectory-based pre-condition framework for …


The Future Of Sustainable Fashion: How Vr Can Transform Retail Into An Eco-Friendly Shopping Experience, Kaeleigh G. Stroud May 2026

The Future Of Sustainable Fashion: How Vr Can Transform Retail Into An Eco-Friendly Shopping Experience, Kaeleigh G. Stroud

Apparel Merchandising and Product Development Undergraduate Honors Theses

Exploring the influence of virtual reality (VR) on consumer behavior highlights its potential as a powerful tool for facilitating sustainable fashion practices. The primary focus of this research is to examine how VR technology affects consumers’ hedonic (enjoyment-driven), utilitarian (function-driven), social (connection-driven), and symbolic (meaning-driven) values, and how these values impact consumer satisfaction. While VR can be used as a tool to enhance consumer engagement, its potential to create a more sustainable shopping experience in fashion makes it essential for facilitating eco-friendly fashion consumption.

To understand how VR impacts consumers’ shopping behaviors, this study explores how sustainable shopping shapes consumer …


Social Media Marketing In The Fast Fashion Industry: Influence Of Influencers And #Ootd Campaigns On Brand Equity, Ashley Ninkham May 2026

Social Media Marketing In The Fast Fashion Industry: Influence Of Influencers And #Ootd Campaigns On Brand Equity, Ashley Ninkham

Apparel Merchandising and Product Development Undergraduate Honors Theses

This study examines the impact of influencer marketing and #OOTD (Outfit of the Day) campaigns on brand equity in the fast fashion industry. It primarily focuses on consumer behavior, brand loyalty, and sustainability awareness. As social media continues to grow, it plays a significant role in shaping the consumption of fashion. This research aims to understand the effects of social media marketing strategies on brand image and purchasing behaviors.  A quantitative method was used through a survey with a 5-point Likert Scale (ranging from strongly disagree (1) - Strongly agree (5)). A total of 203 participants completed the survey via …