Digital Commons Network^™

From Consumers To Makers: A Community-Based Model Of The Diy Food And Beverage Kit Ecosystem, Mark Mitchell, Richard Martin, Sheila Mitchell

Atlantic Marketing Journal

The market for do-it-yourself (DIY) food and beverage kits continues to expand as consumers seek experiences that combine convenience, learning, creativity, and participation. This conceptual paper proposes a four-community ecosystem model consisting of consumers, makers, marketers, and consumption communities. Drawing on value co-creation, prosumption, experiential consumption, and diffusion of innovation theories, the model suggests that participation in DIY production transforms consumers into makers, fosters a maker identity, and encourages engagement in product-category consumption communities. Through sharing experiences and outcomes, participants attract new consumers into the marketplace, creating a self-reinforcing cycle of growth. The framework extends value co-creation theory by explaining …

Where Shoppers Look First: How Navigation Bar Design Shapes Visual Attention Online, James Coyle, Linh Nguyen, Lee Hillman

Atlantic Marketing Journal

Abstract

Despite the crucial role that a website navigation bar can play in affecting consumer behavior, there has been a lack of theory-driven studies to investigate how to most effectively design navigation bars. Grounded in cognitive fit theory and visual attention theory, this study investigates how the effects of navigation bar design and content can influence visual processing of an unfamiliar online retailer’s website. A total of 40 subjects participated in a controlled experiment in which we gathered eye-tracking data. We find that navigation bar placement strongly affects how quickly participants locate the navigation bar: an unexpected placement more than …

Reducing Cognitive Load To Strengthen Customer Engagement: The Strategic Role Of Digital Tools, Neda Mossaei, Maryam Tofighi

Atlantic Marketing Journal

This paper examines how advanced technological interfaces, particularly chatbots and augmented reality, influence customer engagement by reducing the cognitive effort required to interact with firms. As digital tools become increasingly embedded in everyday life, companies are leveraging these technologies to streamline communication, personalize experiences, and foster long-term relational outcomes. Guided by cognitive load theory, this study argues that minimizing mental effort in customer–firm interactions improve engagement by making interactions more seamless and intuitive. At the same time, relationship marketing theory emphasizes that reducing cognitive barriers can cultivate customer engagement, trust, and loyalty over time. Together, these perspectives suggest that implementing …

The Role Of Organizational Passion In Reducing Counterproductive Work Behavior: A Field Study At The College Of Administration And Economics, University Of Fallujah, Mustafa Amjed Ibrahim, Zaid Khawam Mahmood, Wael Ismail Khalaf

Muthanna Journal of Administrative and Economics Sciences

This research aims to analyze the role of organizational passion in reducing negative work behavior among employees at the College of Administration and Economics, University of Fallujah. The research employed a descriptive-analytical approach, utilizing a questionnaire as the primary data collection tool. For data analysis, the researchers used (Smart PLS v.4) and (SPSS 28 The research community included 127 individuals, but the research sample was made up of 104 college members, and when the questionnaire was distributed the exact number retrieved was 97. The research concluded that there is a strong and statistically significant relationship between organizational passion and negative …

The Impact Of Inclusive Leadership On The Quality Of Banking Services An Analytical Study Of A Sample Of Private Bank Employees In Iraq, Kamal Kadhim Al-Hassani, Iltifat Abdullah Touma

Muthanna Journal of Administrative and Economics Sciences

This study aims to explore the relationship between inclusive leadership and banking service quality in the Iraqi private banking sector. The study adopted a descriptive–analytical approach, and data were collected through questionnaires distributed to (280) employees working in private banks in Iraq. The questionnaire was used as the main data collection instrument, and Structural Equation Modeling (SEM) was employed using the AMOS program to analyze the data and test the hypothesized relationships among the study variables. The results showed a positive and statistically significant relationship between inclusive leadership and banking service quality, reflecting the vital role of comprehensive and supportive …

Designing For Who Actually Shows Up: A Signal Framework For Online Adult Learners In Cybersecurity And Information Technology, Chad Whistle, Mayyada Al-Hammoshi

Journal of Cybersecurity Education, Research and Practice

Online adult learners pursuing cybersecurity and information technology credentials represent one of the fastest-growing student populations in American higher education, yet the frameworks institutions use to support their success were not designed for them. This population, disproportionately drawn from the 41.9 million Americans who hold some college credit but no credential, arrives workforce-embedded, time-constrained, and skeptical of institutional systems that previously failed to serve them. Existing persistence models grounded in traditional student integration theory inadequately account for the behavioral patterns, motivational structures, and credential expectations that define this learner. This paper proposes the SIGNAL Framework (Skills-based credential architecture, Integrated AI-informed …

Strategic Ambidexterity And Its Role In Achieving Organizational Brilliance: An Analytical Study Of The Opinions Of A Sample Of Employees In Private Schools In Nineveh, Shuaib Ahmed Aziz Al-Mawla

Muthanna Journal of Administrative and Economics Sciences

Purpose: This research aims to study the relationship between Strategic Ambidexterity and organizational Brilliance in private schools in Nineveh Governorate.

Design/Methodology: Based on a stratified random sample, 118 questionnaires were distributed to principals, assistant principals, and staff members across several private schools in Nineveh Governorate; 115 questionnaires were found valid for use. Subsequently, the data were analyzed using AMOS 24 and SPSS 27 software.

Theoretical Results: The results reveal a knowledge gap regarding the nature of the relationship between Strategic Ambidexterity and organizational Brilliance. Therefore, we conclude that the Strategic Ambidexterity of private school administrations will lead to the exploration …

The Impact Of Digital Transformation On The Advancement Of Functional Intelligence: An Analytical Study At The Ministry Of Labor And Social Affairs – Department Of Retirement And Social Security For Workers, Arwa Ahmed Abdel-Wahab

Muthanna Journal of Administrative and Economics Sciences

The substantial magnitude of digital transformation and the manner in which its operations are conducted necessitate a high level of attention and careful consideration prior to organizational implementation. Accordingly, this study was initiated to investigate the main and underlying challenges associated with the digital transformation process. The present research examines the impact of digital transformation on intellectual staffing among employees. It also seeks to determine the extent to which digital transformation affects job performance. To achieve the research objectives, a questionnaire was employed as one of the primary data collection instruments. The questionnaire consisted of three axes. The first axis …

The Impact Of External Audit Quality On Reducing Financial Distress Risk For Companies: The Mediating Role Of Liquidity Management, Ammar Abid Al-Kader Atta, Ghadah Tareq Abd Ulmajeed

Muthanna Journal of Administrative and Economics Sciences

The present study aims to examine the effect of external audit quality on the financial distress risk of non-financial listed companies in Iraq, especially the role of liquidity management as a mediator. The research uses panel regression analysis and the Sobel test based on panel data of 65 companies from 2014 to 2024 (715 firm-year observations). Altman's Z-Score is used to measure financial distress risk, the external audit quality is measured by a Big Four auditor dummy, and the liquidity management is measured by the current ratio. The results indicate that the quality of external audit has a significant positive …

The Importance Of A Gay Or Lesbian Community When Job Seeking – Psychological And Demographic Factors, Mark X. James, Zhimin Hu

Journal of Business, Industry, and Economics

In this study, sexual orientation disclosure, impression management, neuroticism, education, and age are statistically significant predictors of the importance of a gay and lesbian community when seeking a job in a new city. Internal locus of control was not a statistically significant predictor of the importance of a gay and lesbian community when seeking a job in a new city. This research potentially offers insights into other minority or stigmatized groups, suggesting that when those individuals are seeking jobs in a new city, a supportive community may be an important decision factor. From a human resource perspective, diversity and a …

Learning By Doing To Teach Research Skills In Econometrics, Christie Byun

Midwest Social Sciences Journal

This paper examines a revision in an introductory econometrics course at an undergraduate liberal arts college. The instructors have incorporated extensive use of data from the Integrated Public Use Microdata Series from the Current Population Survey (IPUMS-CPS), with applied examples that demonstrate econometric theory. The key element is a short empirical paper assignment in which all students work on a common research question, but with different data sets. The paper assignment includes a series of scaffolding assignments using IPUMS-CPS data. This approach has several benefits, including ease of implementation into any course that has an empirical paper component, significantly streamlined …

Why Publish With Mssj?

Midwest Social Sciences Journal

No abstract provided.

Mission And Editorial Policy

Midwest Social Sciences Journal

No abstract provided.

Editorial History

Midwest Social Sciences Journal

No abstract provided.

A Commentary On Bisbey Et Al. (2025): Unpacking The Coordination Dynamics And Contextual Contingencies Of Team Resilience, Farzaneh Fouladi

Management Faculty Publications

No abstract provided.

Statement From The Indiana Academy Of The Social Sciences And Board Of Directors

Midwest Social Sciences Journal

No abstract provided.

Editor-In-Chief's Note, Surekha K. Rao

Midwest Social Sciences Journal

No abstract provided.

Volume 29, Issue 1 Full Contents

Midwest Social Sciences Journal

No abstract provided.

Reviewers And Referees

Midwest Social Sciences Journal

No abstract provided.

Call For Papers

Midwest Social Sciences Journal

No abstract provided.

Author Biographical Notes

Midwest Social Sciences Journal

No abstract provided.

George C. Roberts Award Recipients

Midwest Social Sciences Journal

No abstract provided.

The Survival Of Sugar In Post-Emancipation British Guiana: East Indian Indentured Immigration And The Cheapening Of Labor, Wazir Mohamed

Midwest Social Sciences Journal

This Paper revisits the post-emancipation changes in the labor market of British Guiana. British Guiana, Mauritius, Trinidad and Tobago, Fiji, and several other locations were spaces where East Indian Indentured Immigrants from Idia became pivotal in the economy.[1] In the decade after emancipation (1838-1848), the rise of global free trade in sugar spurred by the equalization of duties in sugar factored in the search for a cheaper and the importation of a more pliable labor force to keep the wheels of sugar turning in British Guiana. With this background in mind this paper focuses on indentured immigration of East …

Submission Guidelines

Midwest Social Sciences Journal

No abstract provided.

Leadership Dynamics, Transparency, & Governance During Crisis In Religious Organizations: Discussing The Roman Catholic Church’S Centralized Authority, John D. Rudnick Jr, Raymond L. Enzweiler, Srecko Koralija

Interdisciplinary Journal of Leadership Studies

Abstract
This article considers two high-profile crises inside the Roman Catholic Church. The rejection of the Vatican audit in 2015 and the financial loss from a large investment in London real estate exemplify tension and balance between centralized, hierarchical leadership and institutional accountability. These cases examine leadership patterns relative to transparency, communication, and governance, evaluating the efficacy of centralized power under financial distress. The discussion is organized across pre-crisis, active crisis, and post-crisis phases by integrating insights from transactional, transformational, servant, and adaptive leadership style models. Performance improvement (PI) tools such as Before Action Reviews (BARs), After Action Reviews (AARs), …

Service Robots With Low Anthropomorphism In Restaurants: Consumer Reactions And Implications, Ferhat Eren, Volkan Genc

Journal of Global Hospitality and Tourism

This study investigates consumer responses to low-anthropomorphic service robots in restaurant front of-house roles using the AIDUA (Artificially Intelligent Device Use Acceptance). Data from 1,268  participants were analysed using PLS-SEM. The results revealed that social impact and  anthropomorphism significantly influenced both performance and effort expectancy, while hedonic  motivation influenced only performance expectancy. Performance expectancy strongly influenced  emotions, which in turn significantly influenced both the willingness to use service robots and objections  to their use. However, effort expectancy did not significantly influence emotions. The findings validate the  AIDUA model in this context and offer practical insights for robot design and implementation.

Eating Disorders & Meat Consumption: A Meta-Analytic Review, Urska Dobersek, Laurel Standiford-Reyes, Tyler Robinson, Alex Antony Edwin, Sarah Siebers

Midwest Social Sciences Journal

In this meta-analytic review, we examined the current evidence on eating disorders in relation to meat consumption and meat abstention. We systematically searched six online databases in December 2025 for primary research on eating disorder-related variables in meat consumers and meat abstainers. Fifty-one studies with 55,984 participants (n_{meat consumers} = 44,282, n_{meat abstainers} = 9,751) met the inclusion/exclusion criteria. The outcomes were eating disorders and orthorexia nervosa. Meat consumption was associated with lower eating disorder (g = 0.20, 95% CI [0.08, 0.32], p = .001) and orthorexia nervosa symptomology (g = 0.47, 95% CI [0.33, …

A Commentary On Hong And Thoroughgood (2025): Exclusion Signaling As A Complementary Mechanism In Third-Party Reactions To Witnessed Gratitude, Farzaneh Fouladi, S. R. Aurora

Management Faculty Publications

No abstract provided.

The Role Of Hardiness On Leadership In Big-Box Retail Managers, Cari Alvarez

Electronic Theses and Dissertations

Retail managers face constant customer demands, unpredictable staffing, and high-pressure performance expectations, yet little research has examined how these leaders sustain effectiveness under such conditions. This qualitative descriptive study explored how big-box retail managers in the United States described their development and use of hardiness across the constructs of control, commitment, and challenge to lead in a complex retail environment, an area not previously examined in the literature. Hardiness theory served as the theoretical framework for the study. Data were collected through 12 semistructured interviews with retail managers and an online questionnaire completed by 45 qualifying respondents. Interview data were …

When Going Alone Feels Right: The Effect Of Solo Cues On Interest In Attending Cultural Events, Inyoung Lee, Sang-Hoon Kim

Asia Marketing Journal

With the rise of solo consumers, cultural event marketers face a challenge: how can events appeal to solo consumers without marginalizing group consumers? To address this question, the impact of solo cues in marketing communication is examined through the lens of role and script theory. Two experiments demonstrate that solo cues, which signal the inclusion of solo consumers among attendees, increase solo consumers' attendance interest but do not affect group consumers. For solo consumers, the impact of solo cues is driven by anticipated enjoyment and is particularly pronounced for events entailing a high (vs. low) level of social interaction, where …