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Scrolling, Following, Deciding: The Hidden Power Of Digital Influence On Wise Financial Decision, Nur Fatihah Muhamad Irwan, Wan Rasyidah Wan Nawang Aug 2026

Scrolling, Following, Deciding: The Hidden Power Of Digital Influence On Wise Financial Decision, Nur Fatihah Muhamad Irwan, Wan Rasyidah Wan Nawang

International Journal of Management, Finance and Accounting

The effect of social media and digital influencers on financial behaviours has been well documented, but there is yet any solid evidence of their role in driving wise financial decision-making among Malaysians in particular. This study hence sets out to examine the impact of social media engagement and parasocial interaction in shaping financial attitudes, and the influence of financial attitude, subjective norms, and perceived behavioural control on the intention to practice wise financial decision-making. The mediating role of financial attitude was also studied, specifically in the link between social media engagement, parasocial interaction, and intention. A total of 250 Malaysian …


Impact Of Environmental, Social, And Governance (Esg) Practices On The Stability And Profitability Of Financial Institutions In Malaysia, Sharifah Najihah Syed Ishar, Sharifah Fairuz Syed Mohamad, Nurul Sima Mohamad Shariff, Mazlynda Md Yusuf Aug 2026

Impact Of Environmental, Social, And Governance (Esg) Practices On The Stability And Profitability Of Financial Institutions In Malaysia, Sharifah Najihah Syed Ishar, Sharifah Fairuz Syed Mohamad, Nurul Sima Mohamad Shariff, Mazlynda Md Yusuf

International Journal of Management, Finance and Accounting

This study examines how Environmental, Social, and Governance (ESG) activities affect the stability and profitability of Malaysian financial institutions, in light of the country's growing emphasis on sustainable finance. Using annual data from 2014 to 2024, the study focuses on three main objectives: assessing whether stronger ESG practices enhance financial stability, identifying the most influential ESG pillar among environmental, social, and governance components, and evaluating whether ESG performance affects profitability. This study employs random-effects panel regression with robust standard errors, yielding empirical evidence relevant to Malaysia’s dual banking landscape. The results show that stronger ESG performance raises the stability of …


A Systematic Review Of Factors Influencing The Adoption Of Artificial Intelligence For Training And Development In The Nigerian Banking Sector, Adekanye Fareedah Oyelola, Arnifa Asmawi, Rathimala Kannan Aug 2026

A Systematic Review Of Factors Influencing The Adoption Of Artificial Intelligence For Training And Development In The Nigerian Banking Sector, Adekanye Fareedah Oyelola, Arnifa Asmawi, Rathimala Kannan

International Journal of Management, Finance and Accounting

Artificial intelligence (AI) is revolutionising human resource management through automation, data-driven decisions, personalised learning, and improved skills-gap detection. Nevertheless, AI adoption in training and development (T&D) programs in the Nigerian banking sector remains low. Therefore, this situation has become a barrier to the development of human capital and to digital transformation. This systematic literature review aims to identify the factors influencing AI adoption in T&D within Nigerian banks and then to analyse the interrelationship among the constructs. This review also examines the mediating role of T&D-AI Fit between influencing factors and AI adoption in T&D. The study uses the Task–Technology …


Analysis Of The Determinants Of Buy-Now-Pay-Later Payment Mode Among Malaysians In Klang Valley, Wai Zhi Tay, Chi Hau Tan Aug 2026

Analysis Of The Determinants Of Buy-Now-Pay-Later Payment Mode Among Malaysians In Klang Valley, Wai Zhi Tay, Chi Hau Tan

International Journal of Management, Finance and Accounting

The Buy Now, Pay Later (BNPL) service has become increasingly popular in Malaysia in recent years, especially in the Klang Valley. The BNPL service offers consumers a more convenient payment method and access to credit, raising concerns about increased household debt and financial vulnerability. In this study, this paper used financial literacy, perceived risk, credit attitude, and economic vulnerability to examine which factors influence the intention to use the BNPL payment mode. The Theory of Planned Behaviour (TPB) is used to explain the factors influencing consumers’ intention to use BNPL services. This study adopts a quantitative research design and collects …


From Digital Readiness To Employability: Mediating Role Of Artificial Intelligence Competence And The Moderating Influence Of Policy Support Among Malaysian Graduates, Fraz Arshed Butt, Abdelhak Senadjki, Hui Nee Au Yong Aug 2026

From Digital Readiness To Employability: Mediating Role Of Artificial Intelligence Competence And The Moderating Influence Of Policy Support Among Malaysian Graduates, Fraz Arshed Butt, Abdelhak Senadjki, Hui Nee Au Yong

International Journal of Management, Finance and Accounting

The fourth industrial revolution (4IR) emphasises the demand for graduates with both digital readiness and artificial intelligence (AI) skills, which are aligned with labour market demands. Although prior studies link digital skills to employability, empirical evidence is scarce, and there is little research on how digital readiness translates into employment outcomes in AI-driven, particularly developing, economies. Hence, considering AI competence as a mediating mechanism and government policy support as a moderator, this study investigates the effects of digital literacy, technological self-efficacy, and digital learning engagement on graduate employability. Grounded in human capital theory, social cognitive theory, and institutional theory, this …


The Intersection Of Sport Betting And Consumer Behavior: A Systematic Review, Jackson Sears, Beth Cianfrone Aug 2026

The Intersection Of Sport Betting And Consumer Behavior: A Systematic Review, Jackson Sears, Beth Cianfrone

UNLV Gaming Research & Review Journal

Sport betting is a popular and lucrative entertainment segment of the sport industry. As such, understanding consumer behavior across the betting experiences is critical for the many stakeholders involved. The current study is a systematic quantitative literature review which assesses the current state of literature that intersects sport betting and consumer behavior literature, specifically cognitive, affective, conative, and consumption behavior of the sport bettors. The purpose of the systematic review is to (1) identify the most recent sport betting consumer behavior research, (2) compile and examine theoretical frameworks guiding sport gambling consumer research, (3) provide a descriptive summary of findings …


The Impact Of Mobile Financial Inclusion On The Performance Of Savings And Credit Cooperative Societies (Saccos) In Tanzania, Penina Benjamin Waryoba Aug 2026

The Impact Of Mobile Financial Inclusion On The Performance Of Savings And Credit Cooperative Societies (Saccos) In Tanzania, Penina Benjamin Waryoba

Business Management Review

This study examined the influence of Mobile Financial Inclusion (MFI) on the Performance of SACCOs business (PSB) in Dar es Salaam, Tanzania. Through the Resource-Based View (RBV), the study assessed how the ability to save money (SM), transfer money (TM), and access to financial information Access (FIA) shape PSB as guided by the Theory of Planned Behavior (TPB). The data were collected from 226 SACCOs using mail survey self-administered questionnaires, and analyzed using Structural Equation Modeling (SEM) in Smart-PLS. The findings reveal that all three independent variables SM, TM, and FIA positively and significantly, enhanced PSB. The results further show …


The Role Of Agile Human Resources In Enhancing Job Performance: An Exploratory Study Of The Opinions Of A Sample Of Human Resources In The Traffic Directorate Of Sulaymaniyah Governorate, Wafaa Salman Ibrahim, James Yohana Odeesh Aug 2026

The Role Of Agile Human Resources In Enhancing Job Performance: An Exploratory Study Of The Opinions Of A Sample Of Human Resources In The Traffic Directorate Of Sulaymaniyah Governorate, Wafaa Salman Ibrahim, James Yohana Odeesh

Muthanna Journal of Administrative and Economics Sciences

Many organizations face challenges related to poor job performance resulting from difficulty adapting to rapid changes in the work environment. This necessitates the adoption of modern management approaches capable of enhancing human resource efficiency and improving performance levels. Agile human resources is one of the most important of these approaches that contributes to enhancing job performance. Based on this, this research seeks to identify the role of lean human resources as an independent variable in enhancing job performance as a dependent variable in the Sulaimaniyah Governorate Traffic Directorate. The research relied on a questionnaire as a data collection tool, consisting …


Servant Leadership And Organizational Loyalty: Examining The Mediating Effect Of Meaningful Work, Mezher Abdulsada Hunain, Hasan Oudah Abdullah Aug 2026

Servant Leadership And Organizational Loyalty: Examining The Mediating Effect Of Meaningful Work, Mezher Abdulsada Hunain, Hasan Oudah Abdullah

Muthanna Journal of Administrative and Economics Sciences

This study aims to examine the effect of servant leadership on organizational loyalty among administrative and technical employees at the University of Basrah, with particular emphasis on the mediating role of meaningful work in explaining this relationship. The study seeks to provide deeper insight into how servant leadership practices influence employees’ organizational attachment by enhancing their perception of work as meaningful, which in turn strengthens organizational loyalty. A quantitative research design was adopted, and a simple random sample of 362 employees was selected to ensure adequate representation across various colleges and administrative units within the university. Data were collected using …


The Impact Of Cyber Resilience On Achieving Digital Development: A Survey Study At North Oil Company, Huda Abdul Rahim Hussein, Ali Abdul Fattah Alshaher, Ahmed Zuhair Tawfiq Aug 2026

The Impact Of Cyber Resilience On Achieving Digital Development: A Survey Study At North Oil Company, Huda Abdul Rahim Hussein, Ali Abdul Fattah Alshaher, Ahmed Zuhair Tawfiq

Muthanna Journal of Administrative and Economics Sciences

The research aims to identify the impact of cyber resilience on achieving digital development in the North Oil Company within the framework of a conceptual model that relies on cyber resilience as an independent variable with its four dimensions (prevention, protection, response, recovery) and a dependent variable represented by digital development with its dimensions (digital infrastructure, digital skills, digital inclusion, technological innovation) The research adopted a survey methodology, and data was collected using a questionnaire developed based on previous studies that employed tested measures in the field of information systems and information security. The research sample consisted of 312 individuals …


The Impact Of Generative Ai Applications On Employees’ Perceived Job Security: A Field Study In Knowledge-Intensive Organizations In Iraq, Hayder Ibrahim Hassoon Aug 2026

The Impact Of Generative Ai Applications On Employees’ Perceived Job Security: A Field Study In Knowledge-Intensive Organizations In Iraq, Hayder Ibrahim Hassoon

Muthanna Journal of Administrative and Economics Sciences

This study examines the impact of generative artificial intelligence (GenAI) applications on employees’ perceived job security within knowledge-intensive organizations in Iraq. A quantitative, descriptive–analytical field design was employed. Data were collected through a five-point Likert-scale questionnaire administered to a stratified random sample of 420 employees from four organizations: Zain Iraq, Asiacell, Korek, and Rafidain Bank. The independent variable was operationalized through three dimensions: intensity of daily GenAI use, the impact of automation and job redesign, and organizational governance of GenAI use. The dependent variable was employees’ perceived job security. Reliability and construct validity supported the instrument’s adequacy for analysis, with …


Consumer Behavior In The Social Media Ecosystem: A Scoping Review Of Influential Factors, Huda Fadhil Gatea Aug 2026

Consumer Behavior In The Social Media Ecosystem: A Scoping Review Of Influential Factors, Huda Fadhil Gatea

Muthanna Journal of Administrative and Economics Sciences

The rapid expansion of social media has fundamentally transformed the ways consumers search for information, interact with brands, and make purchasing decisions. This study provides a structured synthesis of the literature on consumer behavior in the social media ecosystem using a Scoping Review approach aligned with the PRISMA-ScR framework. The review aimed to map the main research streams, identify dominant thematic categories, and clarify the conceptual directions shaping this field. A total of 31 studies published between 2011 and 2025 were included in the final review following a multi-stage screening process involving identification, screening, eligibility assessment, and final inclusion. The …


Self Efficacy And Instructional Support Predict Cyber Deception Acceptance In Ics And Ot Cybersecurity, Daniel Ward Aug 2026

Self Efficacy And Instructional Support Predict Cyber Deception Acceptance In Ics And Ot Cybersecurity, Daniel Ward

Journal of Cybersecurity Education, Research and Practice

Cyber deception can produce high-confidence evidence of unauthorized activity in industrial control systems (ICS) and operational technology (OT), but practitioners must consider the technology useful, safe, understandable, and supported before they will use it. This study reports a secondary quantitative analysis of a deidentified survey of United States-based ICS and OT professionals to determine whether psychological and instructional factors predict adoption readiness and effective utilization beyond education, experience, and sector. Hierarchical ordinary least squares regression with HC3 robust standard errors was conducted on 262 complete cases. The demographics-only model was not significant and explained 2.8 percent of outcome variance. Adding …


The Influence Of Managerial Attitudes And Dynamic Capabilities On E-Marketing Adoption Among Small And Medium Tourism Enterprises, Hilal Maabad Ame, Omari Khalifa Mbura, Amani Gration Tegambwage Aug 2026

The Influence Of Managerial Attitudes And Dynamic Capabilities On E-Marketing Adoption Among Small And Medium Tourism Enterprises, Hilal Maabad Ame, Omari Khalifa Mbura, Amani Gration Tegambwage

Arab Economic and Business Journal

This study examines how managerial attitudes and dynamic capabilities shape e-marketing adoption among Small and Medium Tourism Enterprises (SMTEs) in Zanzibar, using PLS-SEM on survey data from 216 SMTEs in the Urban-West and South Regions. Drawing on the Decomposed Theory of Planned Behaviour and Dynamic Capabilities Theory, the study finds that perceived ease of use and perceived security significantly increase adoption, while perceived usefulness and compatibility significantly decrease it suggesting that recognising a technology's value is insufficient without the operational capacity to act on it. Supporting this, dynamic capabilities significantly strengthen the usefulness–adoption and compatibility–adoption relationships, but show no moderating …


Personal Authenticity For Engagement And Transfer In Introductory Cybersecurity Education, Daniel T. Hickey, Ronald J. Kantor Aug 2026

Personal Authenticity For Engagement And Transfer In Introductory Cybersecurity Education, Daniel T. Hickey, Ronald J. Kantor

Journal of Cybersecurity Education, Research and Practice

Abstract—This conceptual/theoretical paper explores how personal authenticity might promote generative learning in introductory cybersecurity courses. Generative learning transfers confidently to future educational, professional, personal, and testing situations. This cycle of design-based research addresses the concern that more typical professionally authentic contexts (e.g., hospitals, banks, etc.) may be alien and overwhelming to many students, particularly those in introductory courses and/or from non-professional families and communities. If so, this leads to “inert” knowledge that does not transfer. Personal authenticity is rooted in expansive framing, a modern theory of learning transfer. We reframe expansive framing as personal authenticity to make it …


Transformational Leadership, Organizational Innovation, And Competitive Advantage In Service Sector Organizations: A Legal And Corporate Governance Perspective, Tasneem Alfalah, Salsabeel F.M. Alfalah, Jannat Falah, Shatha Badawi Aug 2026

Transformational Leadership, Organizational Innovation, And Competitive Advantage In Service Sector Organizations: A Legal And Corporate Governance Perspective, Tasneem Alfalah, Salsabeel F.M. Alfalah, Jannat Falah, Shatha Badawi

All Works

This paper discusses the use of transformational leadership practices to improve innovation in organizations and attain sustainable competitive advantage in service sector organizations that are governed by the legal and corporate governance systems. Quantitative analytical approach was taken, and a structured questionnaire was administered to employees in 15 service organizations to collect data. The relationships between transformational leadership, organizational innovation, and sustainable competitive advantage were tested using structural equation modelling (SEM). The results show that idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration dimensions of transformational leadership have a strong positive effect on organizational innovation and sustainable competitive advantage. …


Business Educational Skills For Successful Aviation Fire Officers, Leo Sedlmeyer Aug 2026

Business Educational Skills For Successful Aviation Fire Officers, Leo Sedlmeyer

All Faculty and Staff Scholarship

Purpose: This paper explored the business educational skills aviation fire officers use to manage airport fire departments.

Design/Methodology/Approach: The methodology was a qualitative phenomenological study design. The participants began with 10 aviation fire officers from airports throughout the USA who were at least 28 years old, in a leadership role, and had at least 10 years of experience as aviation fire officers (Buttenschon, 2016). Saturation was reached at seven during the interview phase. The limitations of this study were gaining participants' trust and obtaining comprehensive information from them.

Findings: Six themes emerged from this study, with the top three identified: …


Neo Banking Adoption Among Banking Customers: An Empirical Study Using Pls-Sem, Sree Bhoojitha V, Vishnucharan N S Aug 2026

Neo Banking Adoption Among Banking Customers: An Empirical Study Using Pls-Sem, Sree Bhoojitha V, Vishnucharan N S

Journal of Global Management Research

The rapid advancement of financial technology has fundamentally transformed the banking landscape, giving rise to neo banks — fully digital banking platforms operating without physical branches. Despite the growing significance of neo banking in India, customer awareness and adoption remain evolving areas requiring systematic investigation. This study, titled "Study on Neo Banking Adoption by Banking Customers," examines customer awareness, usage patterns, satisfaction levels, and the key factors influencing adoption intention of neo banking services. Grounded in the Technology Acceptance Model (TAM), the study incorporates Perceived Usefulness, Perceived Ease of Use, and Trust as independent variables influencing Neo Banking Adoption Intention. …


A Study On The Usage Of Digital Technology For Personal Financial Planning: A Comparative Study Among Generation Y And Z, Saraswathy N.S, Srinidhi Sundar Aug 2026

A Study On The Usage Of Digital Technology For Personal Financial Planning: A Comparative Study Among Generation Y And Z, Saraswathy N.S, Srinidhi Sundar

Journal of Global Management Research

No abstract provided.


Theories, Elements, And Value Creation In Higher Education Under Nep 2020: A Systematic Literature Review Through The Lens Of Educational Technology, Leema Christina J., Alamelu R., Hariharan M., Samar Muti Dr Aug 2026

Theories, Elements, And Value Creation In Higher Education Under Nep 2020: A Systematic Literature Review Through The Lens Of Educational Technology, Leema Christina J., Alamelu R., Hariharan M., Samar Muti Dr

Journal of Global Management Research

In order to transform Indian higher education system, the National Education Policy (NEP) 2020 gives an innovative approach, which is with a great aim of making Indian education system into a global level. NEP 2020 will bring a major change in educational sector by adopting technology which will make the education as more adaptable and flexible in nature to meet out the needs of the learners. This paper discusses about the learning theories and organizational theories, which are highly relevant to education and taken key identification from the theories. Key elements were discussed in this paper by correlating theories’ key …


A Qualitative Case Study On The Negative Impact The Global Pandemic Had On The Oil And Gas Industry, Sarah Denise Hagans Aug 2026

A Qualitative Case Study On The Negative Impact The Global Pandemic Had On The Oil And Gas Industry, Sarah Denise Hagans

Doctoral Dissertations and Projects

The purpose of this flexible-design single-case study was to expand the understanding of the reasons behind the negative impact the global pandemic had on international trade in the oil and gas industry. The research was critical to understanding the turbulent period for the oil and gas industry during the global pandemic. The study was essential because the possible negative effects of the global pandemic on the oil and gas industry were not fully determined or understood because of the volatility in upstream, midstream, and downstream production. The research aimed to determine the driving factors and explanations for how the negative …


2026-08-20 Faculty Regent's Report, Morehead State University. Faculty Senate. Aug 2026

2026-08-20 Faculty Regent's Report, Morehead State University. Faculty Senate.

Faculty Senate Records

A report submitted by the Faculty Senate Regent to the Faculty Senate on August 20, 2026.


Leadership Changes And Employee Performance Impact In Higher Education Institutions, Timothy Mimbs Aug 2026

Leadership Changes And Employee Performance Impact In Higher Education Institutions, Timothy Mimbs

Doctoral Dissertations and Projects

This study addressed the limited understanding of how leadership transitions disrupt the people and systems that sustain a public higher education institution's ongoing operation. The purpose was to generate a grounded, comparative account of how a change in senior leadership transmits downward through an institution and of the conditions under which institutions mitigate or worsen its effects. A flexible multiple case study design within the post-positivist paradigm examined three pseudonymized Florida College System institutions that experienced structurally different transitions: an unplanned presidential departure filled externally, a planned provost retirement filled externally, and a planned presidential retirement filled through internal promotion. …


Locker Room To The Classroom, Bert Wicks Aug 2026

Locker Room To The Classroom, Bert Wicks

Masters Theses

This thesis sought to explore the feasibility of using graduated collegiate athletes to supplement teaching populations to mitigate the teaching shortage in America. The researcher interviewed five professionals in education and five current college athletes to assist in answering two research questions. What are the perceptions of school administrators regarding the employment of former collegiate athletes as public-school teachers, in comparison to educators with formal academic training in education, and what are the attitudes of current and former collegiate athletes on the prospects of pursuing careers in public school teaching relative to employment opportunities aligned with their academic major were …


Leadership And Emotional Well-Being: A Qualitative Case Study In Higher Education, Qasem Varzideh Aug 2026

Leadership And Emotional Well-Being: A Qualitative Case Study In Higher Education, Qasem Varzideh

Doctoral Dissertations and Projects

The emotional well-being of tenured faculty members, which can include stress levels, job satisfaction, morale, and mental health, has been shown to directly influence faculty retention, student outcomes, and institutional performance. Despite the considerable body of research on leadership and faculty well-being, few studies focus specifically on how leadership practices and administrative policies influence the emotional well-being of tenured faculty members at public colleges. This qualitative single-case study examined the impact of institutional leadership practices and administrative policies on the emotional well-being of tenured faculty members at a large, multi-campus, publicly funded college in the Southeastern United States. The study …


A Return On Investment (Roi) Evaluation Tool For Quantifying The Value Of Cybersecurity Certifications, Nicolas Meysmans, Kelly Hughes Aug 2026

A Return On Investment (Roi) Evaluation Tool For Quantifying The Value Of Cybersecurity Certifications, Nicolas Meysmans, Kelly Hughes

Journal of Cybersecurity Education, Research and Practice

The growing reliance on cybersecurity certifications has increased the financial and professional stakes associated with certification decision-making for cybersecurity professionals. Despite their widespread use in hiring and career advancement, there is limited objective guidance available to help individuals evaluate the return on investment (ROI) of specific certifications. This gap has created uncertainty regarding which credentials provide the greatest value relative to their cost and market impact. This study presents a data-driven, design science–based tool that supports cybersecurity professionals in evaluating certification ROI using practitioner survey data combined with certification cost and labor-market demand indicators. The paper also demonstrates how such …


Agreements And Disagreements About The Roll Of Leadership Team Diversity In Strategic Change: A Critical Review Of Measurement And Empirical Inconsistencies, Amy C. Horner Aug 2026

Agreements And Disagreements About The Roll Of Leadership Team Diversity In Strategic Change: A Critical Review Of Measurement And Empirical Inconsistencies, Amy C. Horner

Engaged Management ReView

Research examining the relationship between leadership team diversity and strategic change has produced inconsistent and often contradictory findings. This dissertation digest synthesizes prior research through a meta-analytic review of twenty-five studies representing more than 500,000 observations across multiple industries and countries. The results indicate that relationships between leadership team diversity characteristics and strategic change are generally small in magnitude and highly variable across studies.

Rather than reflecting a clear directional effect, these patterns point to a fundamental challenge in the existing literature: inconsistency in how key constructs are defined and measured. Strategic change is operationalized through a wide range of …


Political Linguistics And Epistemic Agency: Universal Write Publications And The Defense Of Global Black Knowledge, Ayo Sekai Aug 2026

Political Linguistics And Epistemic Agency: Universal Write Publications And The Defense Of Global Black Knowledge, Ayo Sekai

Wagadu: A Journal of Transnational Women's & Gender Studies

As linguistic erasure intensifies across the African world, the preservation of African-centered knowledge systems has become both a scholarly and political imperative. This article examines the relationship between linguistic imperialism, epistemic agency, and scholarly sovereignty through the intellectual trajectory of Dr. Ayo Sekai, political linguist and founder of Universal Write Publications (UWP), a Black woman–owned academic press dedicated to culturally grounded scholarship. Expanding traditional understandings of linguistic imperialism, Dr. Sekai advances political linguistics beyond structural language dominance to examine who holds linguistic power and how that power operates through dog whistle politics, signaling terms, and policy language code—discursive patterns embedded …


Determinants Of Ai Adoption In Banking: Evidence From Tunisia, Rahma Khattab, Sami Bacha Aug 2026

Determinants Of Ai Adoption In Banking: Evidence From Tunisia, Rahma Khattab, Sami Bacha

Arab Economic and Business Journal

This study investigates the factors influencing customers’ intentions to adopt Artificial Intelligence (AI) banking services in Tunisa. Building on an integrated framework combining the Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology, Theory of Planned Behavior, Perceived Risk Theory, and Diffusion of Innovation Theory, the study investigates how perceived usefulness, perceived ease of use (, awareness, knowledge, attitude, subjective norms, trust, and perceived risk influence AI adoption intentions. Using survey data from 400 Tunisian retail banking customers and applying regression analysis, the findings show that perceived usefulness, perceived ease of use, subjective norms, and trust positively and …


Greenovation As A Strategic Leverage For Sustainable Competitive Advantage, Amiya Kumar Mohapatra, Anil Kumar, Yiğit Kazançoğlu Aug 2026

Greenovation As A Strategic Leverage For Sustainable Competitive Advantage, Amiya Kumar Mohapatra, Anil Kumar, Yiğit Kazançoğlu

Management Dynamics

Greenovation is the new currency of the global economy which focuses on ‘green and innovation’ that generates environmental benefits through reduced resource consumption, lower carbon emissions, and improved ecological performance aligned with Sustainable Development Goals (SDGs). Greenovation focuses on long-term value creation by integrating environmental externalities, resource circularity, and multi-stakeholder governance and accountability structures. Greenovation integrated with corporate strategies can provide greater strategic competitive advantages which is also termed as green competitive advantage. By systematically integrating product and process improvements through Greenovation, firms can attain competitive advantage for long-term value creation for both internal and external stakeholders. It is imperative …